Ski Club of Great Britain Media Pack 2018

Atomic

2018/19

Media Pack

Print and digital sales Rich Evans — Advertising Director 020 7389 0859 rich.evans@skiclub.co.uk

Ski Club Sales and Marketing Bernice Windley — Head of sales and marketing 020 8410 2012 bernice.windley@skiclub.co.uk

Ski Club Partnerships James Connor — Partnerships 020 8410 2012 James.Connor@skiclub.co.uk

Ski Club Sponsorship and Events Claire Durant — Events 020 8410 2012 claire.durant@skiclub.co.uk skiclub.co.uk Ski Club of Great Britain |133-137 Alexandra Rd | Wimbledon London | SW19 7JY

2

Contents 3

What is the Ski Club?

4

Why advertise with the Ski Club?

5

Our members

7

Our wider audience

8

Website advertising

10

Email marketing

11

Ski+board magazine advertising

12

Rate cards

Ross Woodhall

3

What is the Ski Club?

The Ski Club of Great Britain is the largest skiing and snowboarding membership organisation in the UK, with around 26,000 members and the UK’s leading snowsports website.

26,000+ members 1.5m+ unique visitors per year 14.5m+ page views per year 65,000+ subscribers

The Ski Club of Great Britain is: A highly respected brand with a loyal membership A vast, independent source of information and advice A producer of industry-leading snow reports The UK’s most popular snowsports website

Ski Club media channels — unrivalled audience reach The Ski Club’s reach is wider than just its membership base. The Ski Club influences and interacts with skiers and snowboarders not just on the snow and through member publications, but also through its website, email marketing, snow reports, Ski+board magazine, Facebook, Twitter, YouTube and Instagram.

Ross Woodhall

4

Why advertise with the Ski Club?

Over one million people in the UK take a snowsports holiday each year. Whether it’s the planning, booking or enjoying of their holiday, skiclub.co.uk offers quality advice as well as informative content to ensure that they get the most out of their holiday.

Align your brand with our most popular content Snow reports Ski resort guides Discounts Holiday planning advice Accomodation and holiday searches Kit and equipment reviews Ski tests News Competitions Information and advice Videos

Ross Woodhall

5

Who are our members?

Members by age

7%

Members by membership type

Individual members

<24 25-34

29%

35-65

46%

>65

5%

64%

59%

Members by gender

Male Female

38% 62%

Melody Sky

Family members

6

Members by location More than 40% live in the south-east Reside in wealthy, high status suburban, rural and semi-rural areas Include wealthy commuters One in six families own a second home

4.9%

1.5% 7.9% 0.8%

5.9%

3.4% 0.5%

2.2% 6.0% 10.5%

1.3%

1.6%

Rest of the world

Rest of Europe

9.7% 44.2%

Melody Sky

Atomic

7

Our wider audience skiclub.co.uk Audience Figures 1,590,000+ unique visitors per year 3,980,000+ visitor sessions per year 14,570,000+ page views per year 00:02:42 average time on site per visitor 61.2% are AB (index 229)* 83.9% are ABC1 (index 157)* Visitor overview Returning users New users

40% 60%

Website visits by device

50% desktop mobile / tablets

*Source: TGI 2015

50% 70%

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970x90

Large Leaderboard

970x90

Large Leaderboard

Website advertising Target your content Snow reports Specific ski resorts News and events Info and advice Kit and equipment Ski tests Most popular pages

(Homepage, Ski resorts homepage, Discounts homepage etc.)

Sponsored Article

Competitions

9 Large Leaderboard

970x90

336x280

970x90

Large Rectangle

Large Leaderboard

Ross Jon Wilks Woodhall Gres

10

Email marketing

Solus Mailer

Edge Newsletter Promote your product to over 65,000 subscribers

Promotional Feature 300x285 pixels

MPU 300x250 pixels

An opportunity to directly contact the Ski Clubâ&#x20AC;&#x2122;s core audience of 10,000+ opt-in subscribers. This valuable group want to hear from our trusted partners.

11

Advertising in Ski+board magazine An affluent, targeted and loyal readership Our member profiling work has proven that Ski Club of Great Britain members represent an affluent and lucrative market, year after year. They are also loyal readers of Ski+board magazine, making it a perfect way to convey your messages to an audience of engaged snowsports enthusiasts.

Sent to all Ski Club members Four printed editions during the season (plus online issues) Also distributed to selected UK airports and Eurostar departure lounges ABC figure 19,907 ( January to December 2016)

Hansi Heckmair

12

Website rate card Your opportunities on skiclub.co.uk Large Leaderboard 970x90 pixels

£25 CPM* min campaign: £250

Large Rectangle 336x280 pixels

£30 CPM* min campaign: £750

Sponsored Article Images: min 400x250 pixels, headline and advertorial content

£2,000 per month

Competitions hosted on skiclub.co.uk Data capture available

£2,000 per month plus cost of prize

Email rate card

For more information visit skiclub.co.uk/advertise

Edge MPU

£1,000 per newsletter

Edge Promotional Feature

£1,500 per newsletter

Solus Mailer to 3rd party list (10,000 + subscribers)

£4,500 per newsletter

Discounts Email

£500

Discounts Rotator

£100 per week *CPM — Cost per thousand

Ross Woodhall

All prices exclude VAT

13

Ski+board magazine rate card Display Double page spread

£4,400

Cover sites

£3,050

Full page

£2,500

Half page

£1,490

Quarter page

£890

Advertorial DPS

£6,000

Advertorial FPC

£3,500

Eighth

£530

Sixteenth or classified

£300

Positional premium

20% extra

(10% discount for booking all four issues)

Inserts

enquire for quote

(min 10,000 run)

All prices exclude VAT