Integrated Marketing Team
COMMU NICAT ION T OOL KIT
BSU Communication Methods ABOUT THIS DOCUMENT:
HOW TO USE THIS INFORMATION: FOR MORE INFORMATION CONTACT: ONLINE REFERENCE:
There are a number of ways to get your message out. Beyond determining how best to reach your audience given your budget and your timeline, there are certain methods that are best for specific purposes. Find out more here. You can use the following list of communication tools and considerations to help you plan and implement your communication pieces effectively. BSU Office of Communications & Marketing (218) 7552041 email address url for Communication Tools
Method Ad/Poster/Banner
Best for • Brief, simple message • Creating a “call to action” • Events • General audiences, and/or publicationspecific audiences • Shorter timeline to develop
Brochure/Catalog
• • • •
Broad overviews or detailed messages Direct delivery to target audience Longlasting messages Longer timeline to develop
Postcard/Mailer/eMailer/Flier
• • • • • •
Brief, simple messages Creating a “call to action” Events Direct delivery to target audiences Lowercost advertising Shorter timeline to develop
Merchandising/Premiums/Giveaways/Promotional Collateral
• • • • •
Attentiongetting Brief, general message—primarily logo/URL Emphasis on visuals Helps create awareness and loyalty Often requires special distribution (e.g. hand delivery, online/campus store) Relatively quick to produce, though timeline
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