Integrated Marketing Team
COMMU NICAT ION T OOL KIT
BSU Communication Project Planner ABOUT THIS DOCUMENT: HOW TO USE THIS INFORMATION: FOR MORE INFORMATION CONTACT: ONLINE REFERENCE:
BSU has designed this communication project planner to help increase the impact and efficiency of your communications by providing tips, considerations, and useful tools. Find out more here. You can use the following project planner list of questions to help you maximize the effectiveness of your communication pieces. BSU Office of Communications & Marketing (218) 7552041 email address url for StepbyStep Guide
Project planning questions • Briefly describe or summarize this project. •
What is the purpose of this communication?
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Who is my audience? What attitudes do they currently have and what specifically am I asking them to do/think/believe?
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What’s my key message? (What am I describing/suggesting/asking?)
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What is the value of this key message to my audience?
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Which overall BSU strategic initiatives does it support? What is the timeline I have to work with?
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Who needs to approve this? How will this impact the timeline?
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What’s my budget?
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What resources (personnel, content, visuals, tools) do I have or need to complete this?
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What information (background, details, requirements, examples) do I have or need to complete this?
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What tone of voice and/or manner of visual will resonate with this audience? (e.g. serious, playful, youthful)
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How can I measure the success of this communication?
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