PS122
IDENTITY SYSTEM
BRAND LOGO COLOR TYPOGRAPHY
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PATTERN PHOTOGRAPHY APPLICATIONS
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MISSI N
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Performance Space 122 is a multi-disciplinary arts center dedicated to finding, developing and presenting new artistic creations from a diversity of cultures and points of view. P.S. 122 provides emerging and mid-career artists an environment that encourages exploration, innovation and risk-taking.
P.S.122 doubled its programming in 1986 when it converted the old “gym� on the first floor of the old school building into a performance space to be used for extended runs of small theatre groups and as a site for community meetings. P.S. 122 now boasts two theatres with presentation programs of dance, performance, music, film, and video, professional technical and administrative staffs, a national touring program, an active commission program, low-cost rehearsal space and more. Its name is synonymous with ground-breaking, adventurous performance and a roster of artists that can mark the beginning of their careers from their performances here is impressive. Today, Performance Space 122 remains committed to finding, nurturing and presenting the best and the brightest of emerging performing artists as well as discovering artists who are creating new disciplines, defying conventions, and expanding the parameters of performance as we know it.
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The logo is designed to be simple, clean, modern yet adventurous. The use of two typefaces imply exploration, innovation and risk-taking of the theatre. The red circle plays off the idea of temperature degree. It could also be read as a target or red bulls eye. The font used are Helvetica Neue LT Std (Thin condensec for “PS” and Light condenses for “Performance space”) and American Typewriter (bold) for “122”.
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Every elements should be aligned with each other.
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The logo should always be displayed cleary. It should always have generous white space around it. Do not use on top of busy background. PERFORMANCE
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Never too small
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Never tilt more than 45 degrees 22E S1PAC CE
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Never use these logos alone by itself without other elements such as red PS122 circles or a full logo. PERFORMANCE
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P Never stretch or compress
Never change the colour PS122 PERFORMANCE
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Never apply any effects
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COLOR The color palette was chose to reflect the brand personality. The primary colors appeard in the logo and the secondary colors used in stationary and others print media. All of these are complimentary colors scheme. 7
Primary CMYK 15 100 90 10 RGB190 30 45 PANTONE 200
CMYK 0 0 0 100 RGB 0 0 0 PANTONE Black
CMYK 3.53 3.57 4.25 0 RGB 243 240 238 PANTONE 9043
CMYK 30.42 27.37 33.46 0.03 RGB181 174 163 PANTONE Warm grey 5
Secondary
CMYK 0 0 0 0 RGB 255 255 255 PANTONE White
Primary headline / Copy
Helvetica Neue LT Std ABCabc123 ABCabc123 ABCabc123
Poster headline
DIN 1451 Std ABCabc123
Secondary display / Copy
TYP GRAPHY The typography of the branding system is legible, modern and flexible. Helvetica Neue is used through out because of its high legibility from any distance and flexibility in font families.
Avenir LT Std ABCabc123 ABCabc123
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PATTERN
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The red circle is a significant part of the branding system. It could be used as a graphic elements. The use of structured pattern or more free patterns appeared in stationary and merchandise products. The graphic in general added character to the brand. It’s iconic and could be reinterpret in many different ways.
PHOTO
Photography is an important part of the brand. A good selection of photograph could results in a stronger design outcomes. Images should be full color with a hint of red. It should be energetic, full of life with dynamic angles. 10
APPLICATIONS
PERFORMANCE
PS122
SPACE
150 First Avenue New York, NY 10009 C 150 (212)First 477Avenue 5829 F New (212)York, 353 NY 1315 10009 E ps122@ps122.org www.ps122.org
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150 First Avenue New York, NY 10009 C (212) 477 F (212) 353 5829 1315 E ps122 @ps122.org www.ps122.o rg
150 First Avenue, New York, NY 10009 C (212) 477 5829 F (212) 353 1315 E ps122@ps122.org www.ps122.org
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BEOWULF:
WWW.PS122.ORG 150 FIRST AVENUE
A THOUSAND YEARS OF BAGGAGE
MAR 31- APR 18
VENICE SAVED WWW.PS122.ORG 150 FIRST AVENUE
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MAR 21- APR 5
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MAR 21
YESSIFIED MAR 22- MAR 29
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PERFORMANCE
WWW.PS122.ORG 150 FIRST AVENUE
MAR 22
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PRESENTS
YESSIFIED
2 MAR 2
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ADMIT ONE
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PRESENTS
BEOWULF:
A THOUSAND YEARS OF BAGGAGE ADMIT ONE
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