Sparkle Everyday
The Day’s Way
The Day’s Way
Strong core values and a clear set of unifying behaviors form the foundation for The Day’s Way
Each of the values and behaviors in this culture book can be traced back to Day’s purpose and founding values.
Our values serve as the cornerstone for everything we do. When we encounter challenges and new situations, we follow our values, professionalism, training, and experience to guide our actions and decisions.
All of us are leaders, shaping the essence of Day’s through our daily actions and interactions. We show leadership by fostering a culture of respect and compassion within our team and with clients and stakeholders. Every team member, regardless of position or title, is called upon to lead by example, setting the standard for excellence and positivity in all that we do.
› Our Purpose - Why We Exist
› Our Mission - What We Promise To Achieve
› Our Values - How We Show Up
› Principles of Behavior
• Operational Value: Transparent Soul
• Growth Value: A Promise of Value
• Aspirational Value: The Opportunity to Dream
This copy of the The Day’s Way culture book belongs to: _________________________
OUR PURPOSE | WHY WE EXIST
Sparkle Everyday
We believe the true value of a piece of jewelry is the sentiment for the person who wears it.
David Davidson, Day’s founder, and a client circa 1960.
OUR MISSION | WHAT WE PROMISE TO ACHIEVE
To Stand the Test of Time
We exceed clients expectations, provide a promise of superior value, offering our clients the opportunity to own fine jewelry in an environment of trust and a passion to celebrate life’s most sentimental moments.
Day’s Jewelers Waterville location circa 1950.
OUR 3 VALUES | HOW WE SHOW UP
We focus on 3 values that guide how we operate, deliver growth and meet our aspirations and purpose.
Operational Value: Transparent Soul
Growth Value: A Promise of Value
Aspirational Value: The Opportunity to Dream
Jeff & Kathy Corey with David Davidson in 1988.
PRINCIPLES OF BEHAVIOR HOW WE ACT OUR VALUES
We conduct business in an environment of trust and transparency. We prioritize sustainability, ethical and social practices. We pull together.
TRUST & TRANSPARENCY
• We cultivate a business environment founded on the principles of trust and transparency.
• We uphold integrity, openness, and honesty in all our dealings, fostering a culture where trust is paramount and transparency is our guiding light.
• We don’t allow for hidden agendas or secretive decisionmaking processes, we are inclusive.
• We have an open-door policy encouraging employees to voice concerns and ideas without fear of reprisal.
SUSTAINABILITY
• We prioritize sustainability by sourcing high integrity jewelry that promotes a healthy earth for the next generation.
• We are socially responsible; always being fair and ethical in our treatment of our employees, suppliers and the communities in which we operate.
• We are committed to diversity, equity, inclusion and support of our local communities.
PULL TOGETHER
• We have a culture of accountability where everyone is responsible for delivering on their commitments.
• We unite together engaging the diversity of our colleagues and their views. We purposefully seek and include different perspectives in problem solving and collaboration.
• We encourage feedback loops to ensure information flows freely across all departments.
• As an ESOP, we understand we all have a stake in the success and operation of the company.
Jeff & Kathy Corey sign Day’s Jewelers over to an ESOP with President Joe Corey.
GROWTH VALUE:
A PROMISE OF VALUE
We provide our clients the best value in our products & services. We offer a lifetime of value. We bring value & growth to our employees.
BEST VALUE
• We strive to provide our clients with the very best value for the products and services we offer.
• We constantly listen to our clients needs and are unrelenting in providing exceptional customer service.
LIFETIME VALUE
• We believe in the lifetime value of our products and the emotional significance of them to our clients.
• Our commitment to our clients is unwavering: we pledge to deliver unparalled customer service throughout their lifetimes, safeguarding the enduring legacy of their heirlooms for generations to come.
EMPLOYEE GROWTH
• We are committed to supporting our employees’ professional growth, providing them with the necessary technical and skills training to be successful.
• We are committed to Days University, a resource for learning and personal growth.
• We celebrate and recognize individuals and teams for their success.
We believe everyone should have the opportunity to own fine jewelry.
We embrace the emotional significance of what we do. We are “diamond” dreamers.
OPPORTUNITY TO OWN
• We are relentless in promoting the opportunity and benefits of owning precious, rare jewelry of enduring value.
• We are in constant pursuit of new products, occasions and reasons to wear and enjoy jewelry.
EMOTIONAL SIGNIFICANCE
• We are passionate about our products and how it fulfills our clients dreams and aspirations.
• We give the best of ourselves so our clients may benefit.
THE DIAMOND DREAM
• The enduring brilliance of a diamond serves as a timeless symbol of our unwavering commitment to setting the benchmark within our industry.
• Our dedication to transparency, value, and emotional connection is as steadfast as the enduring beauty of diamonds.
• Like diamonds, our company is multifaceted, reflecting our diverse talents, perspectives, and ideas.