Why should businesses start utilizing augmented reality? Here are seven reasons Augmented Reality (AR) refers to a new visual technology that essentially extends our physical world. That implies it adds things to the actual space that aren't there in reality. When seen through a screen or through headsets, digital elements such as computergenerated imagery, sound or video effects, haptic feedback, and sensory projects are incorporated into the physical reality. AR is an example of viral virtual game PokemonGo. It's been adopted across numerous gaming and social media platforms.