HOW AFFORDABLE SOCIAL MEDIA MARKETING STRATEGIES HELP BUSINESS TO GET MORE SUCCESS? Social media is the pinnacle source of spreading a word across the world. 21 century has revolutionized the approach of businesses to their target customers. With the growing digital phase of marketing, starting from the year 2000 when google had first introduced google ads which made marketing hassle-free and reaching out to people became faster and smoother. Leading to easy business promotions. As we all know social media has bought a synergy into endorsing brands on the internet, with a great amount of competition to please the customers. With the rising competition and social media being commercialized your business would need to work smarter and efficiently to ace this game. All of us nowadays with businesses want a good online presence so that they can be a cut above, but marketing in a virtual world can be slow and cumbersome as it follows the notion of long term strategy. The social media market requires both strategy and creativity. Knowing that most of the market is on mobile these days and most of the sales are being made to peers through social media it has become the most affordable source of the advertising business. Top SEO Companies in India offer this as a service to other companies helping them attain success in the market. Still some top companies in India do not see the benefit of affordable social media marketing relying on traditional marketing. Clearly, there is a disconnect between the perspective of how they see digital marketing shaping the success for them. Here are some of the strategies on how social media helps businesses to get more success.