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TEAM RIDER: VINNIE LEONELLI
590 CYPRESS ST PISMO BEACH CA, 93449 WWW.ESTEEMSURF.COM
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steem Surf Company is more than just a surf shop. Located in the heart of Pismo Beach, it embodies what it means to be a surfer on the Central Coast of California. Robbie Domingues is a Central Coast native who grew up surfing the Pismo Pier. After having worked in Pismo Beach surf shops for the majority of his life, it seemed only natural for him to open his own. Upon entering Esteem one can’t help but notice the large selection of surfboards, equipment, clothes and vintage surf memorabilia. The atmosphere is laid back with employees that are friendly, knowledgeable, and eager to assist you in finding whatever you may need. They also offer surf lessons and equipment rentals at a great price.
805-595-3631
But Domingues also started Esteem Surf Company as a way to give back to the community that he calls home. Not only does Esteem carry the best surf products on the market to meet all your surfing needs, it is also one of the only surf shops in the area that is actively assisting young surfers reach their full po-
(805)773-2144
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12322 Los Osos Valley Road San Luis Obispo 46 | 101 WAYS TO PLAY ON THE CENTRAL COAST
tential. Ever since he opened the doors at Esteem, it has been one of Domingues’ top priorities to have a positive impact on the area’s next generation of surfers; which is one of the reasons why he created a surf team. Captained by Walter Cerny, one of the best professional surfers to come out of Pismo Beach, the team is designed to give kids the tools they need to progress competitively as well as provide a positive environment to enjoy the sport of surfing in. Domingues and Cerny help coach team members with instruction, technique tips, and running practice heats. Domingues, Cerny, and the folks at Esteem also participate in
beach cleanups and hold annual contests at the pier. One of Esteems young surf team members is Braden Jones. Jones has been a fixture on contest podiums up and down the California coast. He recently won the regional title for the juniors division in the highly competitive NSSA contest series, a feat that is not easily accomplished. With the support of friends and family, and a strong work ethic on his side, Jones has a bright future ahead of him. Stop by Esteem Surf Company in Pismo Beach, a shop founded and run by local surfers.