you learn how to differentiate yourself, it can be the greatest opportunity of several business lifetimes. These things never even cross most people’s minds. They certainly never crossed mine. For most people, their “business” is really nothing more than a big scratch off lottery ticket. Their marketing plan can best be described by my former upline’s favorite saying, “when in doubt, blurt it out!” This means that those of us who are strategic in business and in life get to reap the big rewards that others simply envy and dream about. The key to immediately seizing your prospect’s attention and getting them to enthusiastically ACT on your product recommendations is not blending in and just being a cookie-cutter replication of everyone else… it’s developing your own unique angle. Which of the ads below is more believable, more intriguing and seems more likely to be able to help you?
If your goal is to recruit business builders for your opportunity (we’ll cover retailing in a minute) the first step in attraction marketing is giving your prospects useful information about how to build a business. The next step, if you want to secure yourself a permanent spot at the forefront of your prospect’s mind, is to specialize in teaching them a specific method or strategy for building a business. You want to carve out a niche for yourself – become known as “the blogging guy” or “the myspace gal.” This is a counter-intuitive lesson. It’s natural to assume that you won’t get as many prospects this way because your message isn’t broad enough, but in fact,
© 2009 80/20 Marketing Inc
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