We started selecting few Steven Meisel’s most iconic and celebrated images he took throughout his carreer at Vogue Italy. We immediately noticed his ability to be always on the ball, combining popular visual quotes and imagery took from our traditional Western culture. In this way he could cope with pop celebrities’ leaked sextapes as well as Italian posh glamour with no embarrassment. In any case, Meisel’s use of quotes is quite direct and predictable and subjects’ identity is never altered in appearance and meaning. His interest seems to be mainly focused on catching mainstream flows rather than inquire semantics. The resulting image is as familiar as revealing. Our purpose can be nothing but unveiling the visual background Meisel draws fully from. Revealing the already revealed . We play with hackneyed images and we do want this not to be hidden. Unmasking Meisel, even if he never masks. We act the part of Meisel himself, digging research imagery out, with a provocative attitude.