ABOUT JACQUEMUS
Simon Porte Jacquemus and JACQUEMUS are indivisible. Simon was born in 1990, in Salon-de-Provence, South of France, and grew up in a village called Bramejean. He moved to Paris when he was 18 to study at a fashion school only to quit one month later after losing his mother. When he launched his brand in 2009, he called it JACQUEMUS, her maiden name. In 2015, he won the LVMH Special Prize, which symbolically and logistically, marked a significant turning point. In May 2017, in the city of Marseille, Simon presented three art installations and showed his collection Les Santons de Provence for the second time as part of theevent, “Marseille, je t’aime.” He also celebrated the launch of his first book, in collaboration with 13 artists, as a celebration to the South of France. After being based for many years in spaces around the Canal St. Martin, the JACQUEMUS team currently occupies a Haussmann-era building in the Eighth Arrondissement near the Parc Monceau. Simon draws inspiration from his native Provence and the Mediterranean region. He designs JACQUEMUS as a fluid and poetic homage to his mother and to the women of his life. Each collection is a sensitive exploration of his past re-contextualised for today. His shows play out with artistic escapism and a breezy air of seduction. Over 10 years, the JACQUEMUS story has followed a steady trajectory mirroring Simon’s own creative growth. Beginning with the naïveté and graphism of his initial collections, to a more mature, naturalistic representation, the woman he envisions has evolved as a self-assured and resolutely feminine figure. In June 2018, JACQUEMUS debuted a menswear collection in the Calanques de Sormiou, near Marseille. Several seasons on, the designs interpret workwear garments and emphasize comfort while combining his innate sensitivity with a touch of cheek. With the creation of the Chiquito in 2017, JACQUEMUS attracted a new level of recognition from customers and the industry alike. Ladylike in shape yet playful in sizing and coloration, the development of Chiquito continues to show how commercial and imaginative objectives coexist at JACQUEMUS. As the brand arrived at its 10th anniversary, Simon opted to merge his men’s and women’s collections and show twice a year in June and January – a harmony of both vision and production. This began with Coup de Soleil, which took place in the lavender fields of Valensole, and will be remembered as one of the most shared shows of 2019. Social media is integral to the brand’s narrative expression, and has created genuine moments of connection across the JACQUEMUS community. Managed by Simon, the Instagram page is not only a successful communication channel but a personal collage of memories and inspirations. Encompassing the JACQUEMUS universe, social media dynamically shifts between vibrant, productrelated images, topical posts and whimsical glimpses into the life of a designer and his brand. “The memory of my mother takes shape in the clothing but lives on in their attitude. I will always imagine the personality of the JACQUEMUS woman as beautiful, free and unmistakably Mediterranean.” — SIMON PORTE JACQUEMUS