Industrial design by Simon

Work by

SIMON FREDRIKSSON INDUSTRIAL DESIGNER

about Hi there. I’m Simon and I was born and raised in Umeå in the far north of Sweden. I’m an enthusiastic designer with a passion for beautiful aesthetics and genuine design solutions, with a strong user centered approach.

I have a strong foundation in the design process and its various methods, innate curiosity, and a hands on approach to design with great prototyping skills—which I’ve employed for everything ranging from adjustable prosthetic sockets to full scale vehicle mock ups with adjustable interiors.

As a person I´m optimistic, organized, and structured, and consider myself to be a good team

Contact

Speaking

Skills

work and education player. Try, fail, and try again is my approach to learning and to succeeding. I’m detail oriented, observant, and have good technical knowledge and understanding of materials and production methods. I tend to find a interesting angle in every challenge or project that comes my way, whatever it might be.

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2005

2006

2007

2010

2013

Year

Ölands folkhögskola

Form and Design Öland, Sweden

Year

FIDU

Prepatory Design School Hällefors, Sweden

Year

Years

Mitthögskolan

Industrial Design Sundsvall, Sweden

Years

Umeå Institute of Design

Umeå Institute of Design

Bachelor, Industrial Design

Master, Advanced Product Design

Umeå, Sweden

Umeå, Sweden

Umeå

Outside of work, I’m a vintage car loving sauna enthusiast, physically active, and I feed my design passion with side projects, travel, and photography.

Right now I´m working as a product design intern at Smart Design in San Francisco, and I´m currently looking for my next challenge and adventure.

Simon Fredriksson simon.a.fredriksson@gmail.com +1 415 349 1541 www.simonfredriksson.com

Swedish and English with a charming accent The typical industrial design software toolkit: Photoshop, InDesign, Illustrator, Premiere, After Effects, Rhino, Keyshot etc. I also enjoy photography and producing videos, both for documentation and visualization, and just for fun. I like to think of myself as a workshop ninja who can prototype almost anything from almost anything and I’m also an EU certified forklift driver, for those random heavy-lifting moments.

Since January 2014

Internship

San Francisco, USA

6

Months

2012

Internship

Munich, Germany

3

Months

1

Week

2010

2012

Internship

Guest teacher

Örebro, Sweden

Öland, Sweden

3

Months

2009

Internship

Stockholm, Sweden

6

Months

2011

Internship

Shenzhen, China

projects

01

LIM Infinite Socket Prototyping a prosthetic leg

02

Ventum Portable pediatric respirator

03

Beacon Remote stove monitor

04

NIOX Mine Holistic asthma treatment concept

05

JBL Soundbar SB100 Home audio

06

LOOP Connected emergency room

01

LIM Infinity socket LIM Infinite Socket Client work 2014 at Smart Design • Ideation and prototyping • Helping develop the soft goods interface • Collaboration with LIM Innovations

How do you prototype a prosthetic leg?

Introduction

Traditional methods, handcrafted and rigid.

There have been a lot of innovative and technical advancements within the prosthetic industry in recent years: bionically controlled ankles, computerized knees and 3D printed custom parts. However, little has been done to the prosthetic socket—the single part that interfaces directly with

the human body. LIM Infinite Socket is a modular adjustable prosthetic socket that allows the user to adjust tensioning as needed and allows for size changes in the residual limb. We comparatively took the socket from a hand-made wooden clog to a hi-tech sneaker.

Innovation in the knees and legs

Traditional rigid suction socket.

Hands on prototyping

Human interface, tensioning, and support­—comfort and flexibility are key.

With any means necessary

Create, test, and evolve.

Trial and error with multiple mock ups to try and discover the right solution.

As we couldn’t test the prototypes on ourselves as we built them, we developed various testing rigs to support the prototyping process.

Understanding the problems

Understanding tensioning and pressure distribution.

Designing for easy manufacturing

3D scanning each patient Scanning the patient’s residual limb provides data for forming the custom carbon fibre struts to fit the body.

Creating a modular system.

One goal was to create a socket that could be assembled with pre-made components, which in turn could be easily custom fit for each unique user.

Development

Evolution

After the initial problems were solved and a concept direction was determined the client continued the soft goods development in-house and Smart Design took a more supportive role attending user fittings and design refinement sessions.

Press and media

Covered in the October 2014 issue of Wired magazine

http://www.youtube.com/watch?v=PQsE5yUz4cE

Freedom of movement

02

ventum

Master thesis - 20 Weeks | 2013 • Medical design • In collaboration with Norrlands University hospital

Can we give meaningful freedom of movement to children tethered to breathing-assistance equipment?

Introduction

What?

Why?

A respiratory system that allows more freedom of movement for the user and increased independence. A body worn light weight solution that is targeted to enable play and movement.

Being able to have an active life with freedom of movement is something that should be everyone’s right—regardless of the need for life support equipment. To simplify treatment and therefore increase quality of life for both child and parents

Who?

The target group is children primarily in the age of 0-6 years that are in need of respiratory treatment.

Where?

The solution is meant to be mobile and work both in private and in hospital environments.

Watch the Ventum video at: https://vimeo.com/67450114 Watch the work process video at: https://vimeo.com/68765161

The user

“All of the hoses and cords are the biggest problem” Charlotte Svensson 2013

Emil 1 year old, born with underdeveloped lungs.

Quotes from interviewed parents of children with respiratory conditions.

Mobility

Hose management

Hose connections

Clear interface

“The values on the screen give you comfort, you can see that it works” “It´s like an extension of her lungs” Emma Jonsson, 2013

“The hose is in the way all the time, he can´t even lie on his stomach” Charlotte Svensson, 2013

Areas to explore

1. 2. 3

Remote alarm function Personalization

Complex treatment

Multiple devices involved, 24/7 monitoring needed.

Size and technology

Size and package mockups to keep the concepts realistic.

The process

• Multiple concepts • Constant user testing through the process • A growing user group

Ideation

User testing

Form development

Technical research

Backpack and users

Key features for backpack • Prioritising good mobility • Easy to take on and off • Good adjustability • Protection and hose management • Possibility to personalize

The professional

The active user

The caregivers

Three different users add complexity.

Simplified and clear Battery indicator

Activated mode is highlighted Speaker holes

Alarm reset button.

Air intake

In case of alarm the indication light turns red and an audio warning will sound

Double moulded with soft touch material

Mode buttons with day/ night setting, set by doctor

Injection molded shell of engineered thermoplastics O2 connection Collector tank for air and O2 Piezopump array of 10 pumps, max flow 150l/min

Air inlet collector Magnesium alloy frame Air inlet Battery with 12 hour battery life

Patient circuit with a retractable hose

Weight 400 gram

O2 inlet

Induction charging

Air delivery

Air to patient

Oxygen inlet

• Smart hose connection where the patients stores personal settings • Connect to any machine and instantly start using it without setup • Magnetic snapping of the hose allows for free rotation • A retractable hose is used to facilitate use on and off the user’s body

Air filter is changed monthly, or according to the patient’s needs

Air filter

Air inlet

Remote alarm and monitoring

Critical alarms have to be reset on the respirator.

Remote monitoring and alarm reset.

Details

Magnetic snap connection.

Filter hatch.

Backpack features

• Protective backpack • Easy access to respirator • Hose management • Freedom of movement for the user

Easy access.

Hose management.

Mobility.

Ready to go

03

10 Weeks | 2012 • Technological innovation • Increase fire safety in homes • In collaboration with Länsförsäkringar

Introduction

How can I help prevent stove fires? • Preventative action.

Smoke alarms are very good and help save life and property, however they only trigger when something is already wrong.

• Awareness, alertness, actions, remotely.

Water on burning cooking oil

I want to create a solution that increases awareness and can remind users about their actions. Something that can alert users before a problem occurs, giving you a chance to prevent fires.

Hands-on experience Other buildings

10%

Residential buildings

60%

Industrial buildings

11%

Fire statistics in Sweden 11 000 fires in buildings per year

19%

6 700 of those where in residential buildings Public buildings

At least 50% of all house fires do not lead to an action by the rescue services.

20

%

Stove fires account for 20% of all kitchen related fires and are one of the most common causes for residential fires. Stove fires are one of the three biggest causes of any fire to spread outside of the starting point and to cause severe damage. www.msb.se

Firefighter Martin Feuk shows how to use a fire blanket in an efficient and nondestructive way of putting out fires.

Identification and definition

Multidisciplinary workshops.

Individual directions and results.

Concept ideas Remote warning Automatic shutdown Interior object

Team ideation.

Project definition in team.

Ideation

es

typ Arche

b

The tu Stand

ouse

Stick

ne

Probe

Lighth

Shaker

The co Mic

beacon

be

cu Tilted

Cube Chubby

beacon

beacon

beacon

id Pyram

beacon

Pillow ich

beacon

Sandw

remote stove

d

an Box st

rn

The ho Bowl

beacon

beacon

here

The sp ic Graph

beacon

monitoring

beacon

Handle

beacon beacon

Quick mock-b e a c on up video to b e a c o n explain scenarios and prototype interaction

beacon beacon beacon remote stove

beacon beacon

monitoring

beacon beacon remote stove

monitoring

beacon

BEACON beacon beacon beacon beacon BEACON BEACON Beacon beacon beacon beacon beacon beacon beacon beacon beacon beacon beacon beacon

Model making

3D printing with tolerances, manual machining, custom painting.

“A beacon is an intentionally conspicuous device designed to attract attention”

Project definition

Watch the work process video at https://vimeo.com/59834888

What?

A wireless awareness and warning system for stoves in private homes, indicating what’s happening on the stove in other rooms. The Beacon lights up as soon as the stove powers on and immediately starts reminding you.

Why?

A large number of stove related fires today happen because of unexpected incidents and because of pure forgetfulness. Beacon’s subtile, elegant notification light keeps the user aware of their stove usage.

Who?

The target group is the majority of stove users.

The idea is to design a minimum effort system enabling use at all times.

Where?

The intelligent ‘brain’ of the concept is the induction cook top located in the kitchen and the beacon(s) are portable and can be used wherever suitable—in the living room, bedroom, or the laundry room, wherever the user needs reminding.

Functionality

Active pulse

Three stages of alert First a red light that grows more intense, followed by a alert sound, then finally circuit-break to the stove.

The Beacon has a white soft breathing light when on.

Light

Glowing timer In timer mode a blue glowing ring appears and completes itself when time is up, followed by audio feedback.

Sound

Power cut

Battery check The battery level can be checked easily by pressing the button on the bottom

Control and charging

Control center The stove acts like the brain in the system. It provides status information and alert states to the beacons, as well as induction charging.

Illuminated charging A soft blue light at the top indicates that the Beacon is charging.

The fine details

Battery indicator light glows blue when fully charged

4 mm thick frosted glass

CMF variants Additional beacons can be added to the system.

Different color and material variants provide appeal to different buyers

Aluminum reflector

Rechargeable Li-Jon battery PCB, Bluetooth antenna Light diffuser

130 mm

RGB Led diodes Speaker Cast aluminum base

Battery indicator light Rubber foot

Battery check button Induction charging unit

Expandable system

em t s y s e abl d ple n i t a l p u x E e of m s u s allow Beacons

A effortless reminder

Did I turn off the stove?

04

NIOX mine Asthma monitoring in home environment 8 Weeks | 2011 • Strategic design project • Create the next generation NIOX for home use • In collaboration with Aerocrine

Identification Persona 1

How would you react if you were diagnosed with asthma as an adult?

What?

A concept to help asthma patients by offering a complete treatment and guidance solution.

Who?

Primarily for adult-diagnosed patients.

Where?

Asthma treatment, management, and control in a home environment.

> > > >

Name Age Social status Family

> > > > > > >

City of residence Type of residence Occupation Hobbies Transportation Favorite brands TV shows

Eva 39 Married Husband Per age 42 Children Elin 8 and the twins Tuva and Tyra 3 years old Sävar Villa University employed, Institution of mathematics Power walking, gardening and singing in a choir VW Scirocco Nike, Eva Solo Desperate housewives, Cooking shows

week when i can get some fresh air and exercise with my girlfriends.

> Social environment

At work i´m social but not to personal. I don´t really fit in with my colleagues so we don´t really have any interaction with each other outside of work. I spend a lot of time with my family and one of the few occasions i get to meet my friends is when we go for our power walks.

> Personality

I see myself as a quite calm person. I´m hard working and really want to do my best. Unfortunately i´m a little bit sloppy and often forget things such as keys, mobile phone etc. i like my privacy and don´t reveal to much of my personal life to others than my family.

> Goals in life

in general i like my life. I have a nice house even do it still needs a lot of renovation. A great husband and beautiful kids. My work is good but it´s not really what i want to do. I would like to work with my hands and take my big interest of gardening to a another level and find a way to work with that full time.

> Diagnose

I got to know that i have asthma just two months ago. It haven´t really sunk in yet and i haven´t told anyone at work about it. Not even my kids know. Before i can tell them anything i want to know more.

I know that they are going to ask a lot of questions and right now i cant answer them. i responded hardest on allergens from grass, pollen, and strong smells. How is this going to affect my biggest interest of gardening?

> Fears

How does my asthma affect my possibilities to keep on working in the garden? Can i still doe it or is it going to hard for me? And i don´t want to quit my power walking. That´s one of the highlights of my

Needs

I have a really hard time to get used to this inhaler thing. I keep forgetting it all the time. I mean it´s hard enough for me to remember my keys and mobile phone and now this thing.

The medication is already affecting me and i want to use it as little as i can. Some days i feel really good and don´t want to take the medication at all but still i know that i´m supposed to take it everyday as a preventive measure.

Fears

I don´t really know that much about asthma and i don´t really feel that i have a good source of information. What can I do? Can i still keep on doing all my spare time activities?

Can I have full control over my life or do I have to put my trust to doctors?

Needs

I need information. I mean I always have the possibility to search the internet for information but what can I trust and I want it explained in a clear and simple way. I would like to have somewhere to go for information and a way to control my disease. Something that i can use at home and that helps me stay on top of my disease and helps me understand whats happening. I really like electronic gadgets, so maybe it could be something like that?

Persona 2

How?

Monitoring the nitric oxide level in patient airways, a direct symptom of asthmatic inflammation.

Why?

Medication can be optimized to always take the ideal dose. This prevents over- or under-medicating and will often have a significant positive impact.

User scenario, personas, user interviews and feedback

> > > >

Name Age Social status Family

> > > > > > >

City of residence Type of residence Occupation Hobbies Transportation Favorite brands TV shows

Johan 45 Married Wife Mia age 41 Children Jenny age 12 Tim age 9 A suburb to Gothenburg Villa Art director Hiking, kayak, camping Volvo XC60 Haglöfs, POC, Apple, Leatherman Documentaries, nature shows and survivor programs

> Social environment

I think i´m a really social person. Through my job i´m meeting and interacting with new and interesting people every day and I really like the challenges that my work offers. Regardless of it´s to come up with fresh ideas for a new advert campaign or persuade a client that our way is better than their way. I think i have the roll as the strong leader in the company and i feel that my co-workers depend a lot on me. At my spare time I try to spend as much time as possible with my family and my spare time interests. I just love to take everyone for a weekend camping trip or to go and kayaking with my buddies. My friends is important to me and when we meet we always have a good time but we rarely talks about deeper stuff.

> Personality

It´s a little bit hard to say. I see my self as a strong person with a great sense of responsibility. I´m often concerned how other people are feeling and i want to be there for them. I can look calm on the outside but the stress still affects me on the inside. I rarely show my weaknesses and are actually a little bit afraid to do so.

> Goals in life

I think i met a lot of the goals i had set up for my life. I have a nice job, a beautiful wife and two amazing kids. I can provide for my self and for my family an have enough to be able to live a good life.

> Diagnose

I was diagnosed with asthma just a few weeks ago. I knew that i had some problems breathing in the past but i always ignored them and blamed it on something else like that I strain myself to hard or something like that.

But lately it has come clear that there were something else. The shortness off breath came more frequently and felt a little bit stronger every time. I didn´t really want to admit to my self that it could be something serious but finally i couldn´t ignore any longer. After doing some initial test with spirometers, NO exhalation tests and finally a spot test to see what allergens i would react to it stud clear that i had asthma. I got strain asthma and also responded slightly on both grass and pollen.

Expert consultation. Group ideation and identification sessions.

Asthma Scenar io Teenager

Medicine!

Anton is checkin g his asthma group on faceboo k and takes his medicine to prevent another attack.

0

Come on!

His girlfriend is concern about Anton‘s attack, ed after she receives a messag e She talks with Anton from her friend. to make sure that he will make his NO test in the evening to check his inflammation.

Distraction

Anton 15

Instead of talking to his parents about he tries to forget about it while playing the attack on his PS3. He is Fifa 2011 going to sleep late.

Is born with asthma desease.

His girlfriend Julia has more influence on him than his parents does. He doesn‘t care his asthma desease about .

Normal bronchial tube

Wake up!

Anton wakes up 10 min before the bus is leaving. He has no and forgets to take time for breakfast his medicine that should prevent him from having an asthma attack

18

6

Inflammated bronchial tube

Attack!

During lunch Anton prepares mentally for the important football game in the evening but he ignores the symptoms of his disease.

In the second half he can not breathe due to his asthma.

Luckily his team knew where to mates find his emerge ncy inhaler so he does not have to go to hospital .

Sport

After 30 mins Anton starts coughing and he feels that it is getting harder breathe but in his to opinion he is dealing with unnessesary symptoms.

12

In a hurr y!

After running to the school bus Anton has to finish his homework in the bus on his way to the high school.

Hanako / Simon

/ Marco

Product analysis

IOX N t n urre e for c e d Th . Ma l use o n i M iona s s e prof only.

way a g cin .

UI fa the user from

s. etail

rd

Filte

Test, analyze and understand.

I for U y ndar reen. o c e S al sc n r e t ex

Ideation

Formed by hand

er g r a Ch tion a e d i

for g n i cann erlay s D 3 nd u D CA

Inspiration

> Clean shapes > Different finishes > Accent colors > Premium packaging

The system

Graphical overview

Packaging

Dedicated website Your asthma

Diagnose date

1 Patient

Name: Gender: Age: Personal nr:

2011 04 20

Johan Skog M 45 19661008-8 512

+

MEDCENTER

Questions?

Call DR. Mar k Anderson 090-1717810 or visit www.asthmaco mmunity.com

2 Your results

Your status

Peak Flow Met er (PEF test)

0 L/Min

300 L/Min

530

NO exhalation 0 ppb

test

If you get a value below 300 pleas medicine dosag e adjust your e and contact your doctor

30 ppb

40 ppb

45 Good

850 L/Min

Risk zone

100 ppb

Extra mouthpieces and filters

What´s in the box?

Asthma

Allergen spo

t test

You respond ed negative on fur anim and nuts also als mainly cats provoked som but in some e reactions but extension also remember wha only mildly so dogs. Pollen t you eat to far. Keep a trac be able to disc use your asth k on that and over other food ma controlle try to ´s that migh r to keep a diary t trigger an atta and log your ck. Please values for furth er assessment.

3 What does

it mean?

Asthma is a chronical dise ase and are with regular basically an medications inflammation you should be ore restrictio in your airways. able to live your ns.

Treated righ life without t any bigger com plications

4 What now ?

AC adaptor

Stand / docking station

You can still live your life as you did befo sure that you re. You have always have to be careful your inhaler are not 100% around fur anim near by. The sure if it is som reactions to als and mak ething else that enjoying food food and in but can trigger a your case nuts e it down for furth be a little bit observan reaction. We we t of what you want you to er investigation still keep on eat and if you a regular basi . It´s very impo get a response s. This is critic rtan t that al for you to please not maintain a goo you keep on taking your medication on d health and avoiding eme rgency attacks.

FeNO meter

Inhaler

A complete system, all you need for your treatment.

Details Mouthpiece

Protective cap

Induction charger

Disposable filters

Air filter

Sensor

Air intakes

t: eo a d i v ne Xmi 50114 O I eN /674 ch th eo.com t a W im s://v p t t h

Intuitive interface

• Activate on screen touch

• Inhale

The graphical interface shows how the air flows through the air intakes, filters, and on to the patient.

• Standby mode

• Right technique Incorrect exhalation techniques are indicates with altered colors.

• Controlled exhalation When exhaling the graphics fill up the “chamber” inside the device, indicating analysis of the air.

• Analyze air and adjust medicine dosage

Monitoring and control in your home

05

JBL SB100 Soundbar

Professional work done during internship at Harman | 2011-2012 Teamwork with Matthias Schmiedbauer

Surround sound in a small package.

The project

Development of a product family consisting of three sound bar models—good, better, and best, where the SB100 is the entry model at a 199 USD price point. SB 100 is a plug and play speaker that produces rich surround sound using HARMAN Display surround technology and 60 watt of music power.

o rds t r a o b d se Moo be the u t uc ri desc ch prod a for e

JBL SB 400

JBL SB 200

0 SB10 a of Part family uct prod

JBL SB 100

Small format with big sound

Covered base port Integrated wall mount solution

Working with technical packages against price points and engineering restrictions.

06

loop

Connected emergency room

Concept for wearable technology, 5 weeks 2014 • Teamwork at Smart Design • Role as co-creator of concept and responsible for industrial design

In the chaos of the emergency room time is always an important factor.

Introduction

Today

The Loop system

Doctor patient time is decreasing and number of patients per doctor is increasing Confusion and insecurity among patients are common Gives patients a chance to follow what happens, get real time feedback on their progress, and clear information on their treatment and discharge.

Tracking patients and their treatment reduces mistakes and speeds up the process.

Concept flow

Details 138 mm

Patient information screen

38 mm

100 mm

Maintnace hatch

Thermal printer

Heat vent On/Off switch

Mini USB port

Power connection

RFID armband

Easy setup

Printing patient information.

Securing band around wrist.

Connect to see your personal information.

Notifications and information

Push notifications of test result to doctors.

Real time updates and information for patients in exam rooms.

Clear discharge instruction.

Security for both patients and staff

Loop, for a enhanced patient experience.

Personal projects

Spare time creativity

sa a e r tu a n g Usin c designer i graph

Forrest fire, unique wooden candlesticks.

Lamp shade made entirely out of paper with hand drawn graphical pattern.

The way I work Deliverabels

What does the user need / want

Competitors

General research

Function analysis

Technical research

Design opportunities

Problem framing

Research

Identification

First hand experience

Observation

Curiosity

What?

Why? Where?

How? For who?

Verification from expertise

Rough sketch models

And then we start all over again.

Meet your buddies Get your mind somewhere else

Sketching Mood and inspiration boards

Excersice

Ideation

Incubation

Creative techniques Full scale mock-ups

Great ideas comes when you least expect it

CAD

Renderings Presentation

Feedback

Detailing

User centeric

Form & function

Finalizing

Prototyping

Ideation Follow-up

Display model Documentation

Final design

CMF Final sketch models

User testing User workshops

Contac

t

Thank you!

FOR YOUR ATTENTION

SIMON

FREDR

Industr ial des igner MFA A dvance d Prod uct De simon.a sign .f +1 415 redriksson@ gmail.c 349 154 om 1 www.s imonfr edrikss on.com

IKSSO

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