EXPLANATION LOGO
The font used in the logo is chosen to recall the sensation of dynamism and movement, with fluid lines that evoke the sense of acceleration The shape of the wave adapts to the profile of the letters, giving a touch of originality and fluidity
The central element of the logo is a stylized wave that extends across the brand text.
The wave is not just a decorative element, but represents the fundamental essence of the brand: the connection with the sea and the constant search for the perfect wave The wave shape is designed to convey a sense of power and vitality, capturing the dynamic energy of sea waves
COLORS
The colors chosen recall the vastness of the ocean, with shades of blue and green that evoke a sense of freshness and vitality The contrast between the dynamic font and the stylized wave creates a visual balance, underlining the harmony between the speed of the surf and the immensity of the ocean Overall, the “Swellife” logo is an ode to the beauty and power of ocean waves, conveying the excitement, adventure and connection to the sea that are at the heart of the brand's philosophy
PAY-OFF EXPLANATION
Swellife's pay off "Living the Salty Dream" represents the profound essence of the brand, capturing in a few words the soul of those who embrace the surfing lifestyle. "Living the Salty Dream" highlights the union between the salty life of the ocean and the timeless dream of those who love the waves and the adventure they bring
CONTENT STRATEGIES
videos photos reels carousel stories live videos
Ecommerce influencer adv collaboration relationship building
short videos long videos live videos
influencer adv collaboration relationship building
videos photos stories live videos
videos long videos live videos
ecommerce adv local marketing relationship building adv relationship building
EMOTIONS WEAKNESS
engagement entertainment creativity inspiration education promotion motivation
high cost no clickable links on post important to be active everyday
engagement entertainment creativity connection promotion challenging strange algorithm lot of trending content least popular for marketing
engagement entertainment information inspiration connection promotion motivation
engagement entertainment information education connection promotion
high cost weak organic reach enreliable news young people don’t use facebook
bad algorithm low exposure
TIMING
Ths best days to pubblish are on Monday and Friday
It’s important to post at least once a day, beacause Instagram’s algorithm is continually changing
The besttime is between 9 am and 8 pm and between 12 am and 6 pm on saturday and sunday
GOAL
Reach new Audiences
TACTICS: collabs, reels, carousel posts
Convert Visitors profile into IG Followers
TACTICS: Content Pillars, Stories, Feed Aesthetic
Build a Community
TACTICS: Stories, Comments, Live, Direct Messages, Meme
TIMING
In the evening might be the best time to post Content can be posted late in the evening between 7 am and 10 pm or during lunch break between 1 pm and 3pm
GOAL
Reach new Audiences
TACTICS:Trend Contents, Hashtag
Create more engaging content
TACTICS: short, fast and impacting Video
Build a Community
TACTICS: Stories, Comments, Live, Special Contents
TIMING
Ths best days to pubblish are on Monday and Friday at 3 pm or 6 pm It’s important to avoid Saturday because people are less active
GOAL
Reach new Audiences TACTICS: collabs, carousel posts
Create more Engaging Content TACTICS: Content Pillars, Stories, Feed Aesthetic
Build a Community TACTICS: Stories, Comments, Live,
TIMING
The 3 days leading up to the weekend are the best to post a video on Youtube In these days people work less and are more active among them Sunday is the best The best time is between 12 am and 9 pm and between 12 am and 6 pm on saturday
GOAL
Reach new Audiences
TACTICS:Keywords in the title, description and tags
Create more engaging content
TACTICS: Trend and product contents
Build a Community
TACTICS: Stories, Comments, Live, Special Contents
THUSDAY FRIDAY SATURDAY SUNDAY
