DESIGNER BAGS
In search of African luxury
! ! ! ! ! ! ! !"#$!%&'()#! *+!#$,!$-)%'./0$!12&3/!)*%%$)4/*(!*+!#&(56&7.!/.!4',(/(7!8&(($%/! 9'3$,4!/(4*!&!,/./(7!%*)&%!&(5!/(4$,(&4/*(&%!5$./7(!.4&,:!;#$!/.!&%.*! #$%3/(7!4*!3'4!*4#$,.!*(!4#$!<&3: Words Jacquie Myburgh Chemaly
WHY HAS AFRICA BEEN SO SLOW TO DEVELOP LUXURY BRANDS OF ITS OWN?!
=*(./5$,/(7!4#$!),$&4/0$!4&%$(4!&(5!.2/%%.>!! &.!?$%%!&.!4#$!?$&%4#!*+ !,&?!<&4$,/&%.!?$! #&0$!*(!*',!)*(4/($(4>!?$!.#*'%5!#&0$!! <&(@!<*,$:!A'4!4#$!6'@$,!6&.$!#&.!&%?&@.! 6$$(!,$%&4/0$%@!.<&%%:!8*?$0$,!4#$,$!/.!($?! /(4$,(&4/*(&%!/(4$,$.4!/(!5$./7(.!*+ !B+,/)&(! 3,*0$(&()$!4#&4!<$$4!%'-',@!.4&(5&,5.:! B+,/)&!#&.!.*!<')#!4*!*++$,!/(!4$,<.!*+ ! (&4',$!&(5!.)$($,@>!.*!4#$!+*)'.!*(!<&4$,/&%! 7**5.!#&.!&%?&@.!6$$(!%$+4!*+ !)$(4,$:!C4!/.! $-)/4/(7!4#&4!4#$,$!&,$!(*?!6,&(5.!$<$,7/(7! 4#&4!#&0$!<&(&7$5!4*!)*<6/($!4#$!4?*D!4#$! !"#$$#%&' %()*)+,%-".%/0#%+-+#%1#-)/,%&' %&)+% %&(5:!1',!4/<$!/.!(*?!&(5!C!6$%/$0$!.#*33$,.! &,$!,$&5@!4*!.'33*,4!B+,/)&!6@!3',)#&./(7! %*)&%%@!),$&4$5!%'-',@!/4$<.:!
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DESIGNER BAGS
ARE THERE ANY AFRICAN BRANDS THAT YOU BELIEVE ARE GETTING IT RIGHT?!
B6.*%'4$%@:!E,&F$,!G&,+'<!&(5!H$?$%%$,!G&4,/)2! I&0,*.!&,$!4?*!*+ !<@!+&0*',/4$.: HOW DID OKAPI COME ABOUT?
C!)&<$!'3!?/4#!4#$!/5$&!4*!.4&,4!12&3/!/(!JKKL:! "#$!3%&(!?&.!4*!)*<6/($!4#$!6$.4!B+,/)&(! ,&?!<&4$,/&%.!/(4*!)%&../)>!$-)$34/*(&%%@!<&5$! 3/$)$.:!C!?*'%5!%/2$!4*!.$&<%$..%@!<$,7$!$-*4/)! /+21-(2$3%-".%4(-$$24-(%+#!"#3#"/5 WHAT ARE THE DESIGN FEATURES OF THE OKAPI BAGS AND WHAT WILL SET THE BRAND APART FROM OTHER SOUTH AFRICAN DESIGNS? "#$!./7(&4',$!+$&4',$!*+ !
&(!12&3/!6&7!/.!4#$!.3,/(76*2M#*,(!3$(5&(4:! "#$!6&7.!&,$!4/<$%$..!/(!5$./7(>!@$4!C!&/<!+*,! 4#$<!4*!,$<&/(!)*(4$<3*,&,@:!"#$,$!&,$!0$,@! +$?!#&(56&7!%/($.!/(!;*'4#!B+,/)&!4#&4!<$$4! 4#$!N'&%/4@!*+ !&(!12&3/!6&7!/(!4$,<.!*+ !<&(M '+&)4',/(7:!B.!+&,!&.!C!&<!&?&,$>!12&3/!/.!4#$! *(%@!*($!(*4!/<3*,4/(7!5$./7(.!+,*<!&6,*&5! 6'4!,&4#$,!%**2/(7!4*!$-3*,4!&(!$(4/,$%@!($?! B+,/)&(!&$.4#$4/):
I BELIEVE THE HORNS ARE FROM THE KAROO. TELL US MORE ABOUT THAT.
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WHAT WILL THE RETAIL PRICE BE OF AN ENTRY-LEVEL OKAPI BAG? 12&3/!6&7.!?/%%!
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HOW CAN AFRICAN LUXURY BRANDS GET THE REST OF THE WORLD TO SIT UP AND TAKE NOTE?!B+,/)&!/.!0$,@!<')#!4#$!+*)'.!
*+ !4#$!?*,%5!&4!4#$!<*<$(4!&(5!B+,/)&(! %'-',@!6,&(5.!<'.4!<$$4!?*,%5M)%&..!! .4&(5&,5.!/(!*,5$,!+*,!4#$<!4*!6$!(*4/)$5:! "#$!<&/(!3,*6%$<.!C!#&0$!$-3$,/$()$5!&.! &!6'@$,!#&0$!6$$(!?/4#!N'&%/4@!)*(4,*%!&(5! 3,*5')4/*(!)&3&6/%/4/$.: YOU ARE DOING A POP-UP IN LONDON LATER THIS YEAR. TELL US MORE.!I@!
=&3$!"*?(!.#*3>!I$,)#&(4.!*(!X*(7>!?/%%! #*.4!RI$,)#&(4.!/(!X*(5*(S!&4!4#$!;#*3!&4! 4#$!A%'$6/,5!*(!Q/(7T.!9*&5!+,*<!Y!I&@! 4*!ZV!['($:!O$!?/%%!6$!.$%%/(7!&!,&(7$!*+ ! B+,/)&(!6,&(5.!/()%'5/(7!X&%$..*>!;BOB>! G&4,/)2!I&0,*.>!\/)!A%&5$(!A*4&(/)&%.>!4#$! X$44$,3,$..!=*<3&(@!.4&4/*($,@>!I&]#*.&>! ;4$0$(.*(!U&%%$,@!6**2.>!E,&F$,!G&,+'<>! I&5?&>!I&5^)&..$!)#*)*%&4$!&(5!<'./)!! 6@!U&F$%%$:
YOU ARE ALSO LOOKING AT INVESTING IN THE MANUFACTURING ARENA WHEN IT COMES TO BAG MANUFACTURING. WHY?
C!?*'%5!%/2$!4*!#&0$!&%%!4#$!$%$<$(4.!*+ !12&3/! 3,*5')4.!3,*5')$5!ZKK_!*(!4#$!B+,/)&(! )*(4/($(4:!"#$,$!&,$!*($!*,!4?*!)*<3*($(4.! /0-/%=%0-:#%"&/%1##"%-1(#%/&%!".%(&4-((,>%'&+% $-&<3%$!&!4*3MN'&%/4@!)#&/(:!"#$,$+*,$!C!&<! 7*/(7!4*!/<3*,4!4#$!<&)#/($,@!($$5$5!4*!<&2$! 4#$!)#&/(.!#$,$: WHAT ARE YOUR PLANS FOR MERCHANTS ON LONG THIS YEAR?!I$,)#&(4.!*(!X*(7!
&/<.!4*!.#*?)&.$!4#$!4*3!B+,/)&(!5$./7($,.>! $.3$)/&%%@!/(!&!+&.#/*(!&(5!%/+$.4@%$!)*(4$-4:! O$!&,$!)*(.4&(4%@!$0*%0/(7>!#*.4/(7!3*3M'3! $0$(4.!&(5!.$),$4!3&,4/$.:!"#$,$!/.!&!6&,!&4! 4#$!.#*3!4#&4!.$,0$.!&.!&!<$$4/(7!.3&)$!+*,!
%/2$M</(5$5!=&3$4*(/&(.!&(5!4*',/.4.:!B(! *(%/($!.#*33/(7!3*,4&%!RI$,)#&(4.!1(MX/($S! /.!)*</(7!.**(:
The Luxury Business
8&(($%/!9'3$,4!?/%%!6$!.3$&2/(7!&4!4#$! ;*'4#$,(!B+,/)&(!X'-',@!B..*)/&4/*(!`;BXBa! O$&%4#!;'<</4!&4!4#$!;&(54*(!;'(!*(!b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c!I&',/)$!I5%*%*>!=11!*+ ! X/6$,4@!G,*3$,4/$.c!&(5!I/)#&$%![*,5&&(>! C;I%&' %K2+$/%L-/2&"-(%B-"75% "#$!%/($!'3!*+ !%*)&%!5$./7($,.!/()%'5$.!! 8&%5&($!I&,4/(!&(5!;4$+&(!B(4*(/:!Q$@! 3%&@$,.!/(!?$&%4#!<&(&7$<$(4!&(5!7%*6&%! )*(.'%4&()@!#*'.$.!?/%%!&%.*!$(.',$!4#$!! 4?*M5&@!$0$(4!%$&0$.!&44$(5$$.!$(%/7#4$($5!! 6@!4#$!$0$,M$0*%0/(7!5/<$(./*(.!.#&3/(7!! 6'./($..$.!4#&4!<&(&7$!?$&%4#!+*,!3,/0&4$! )%/$(4.!&4!4#$!4/3!*+ !B+,/)&:! Â&#x201C; 2P[[ BX[eP]P ^] &( &' &'%& for more information or, to register online, visit www.sa-la.org/wealthsummit TOP LEFT Hanneli Rupert. TOP RIGHT The Okapi advertising campaign. PREVIOUS PAGE, LEFT Another Okapi advert. PREVIOUS PAGE, RIGHT Merchants on Long in Cape Town. V