Why Digital Vinyl Banners? Outdoor advertising has seen tremendous innovation over the years, from basic signs, posters and billboards, which dawned cityscapes in the late 1800s, to the immensely popular vinyl hoardings and luminous boards that we see today. Whether it is businesses, events, announcements, instructions, guidelines or festive offers, outdoor advertising is perennially compelling and a part of our daily lives.
Outdoor banners Before the digital age, outdoor advertising and banners were largely made of cloth, heavy grade paper or in some cases even cardboard. However, as marketers or businesses discovered soon, these materials were not durable and given to tremendous wear and tear even over short periods. Another major challenge especially to outdoor signage is the capacity to handle long periods of exposure to UV radiation from sunlight. Ordinary banners hand-written or even printed on paper or cloth would fade away quickly under the harsh sun. This is where the digital age changed the game for outdoor advertising forever.
Vinyl banners One of the most cost-effective ways to win the attention of a passerby, leaving a lasting impact is the use of vinyl banners. Numerous banners these days at trade shows, outside businesses and office spaces, sales etc., are printed on vinyl. The versatility, durability, cost effectiveness and multifunctionality of vinyl make it ideal for advertising. According to an interesting report of the International Sign Association, Best Buy discovered that about 17 percent of their customers were people, who did not intend to stop or buy