Turning Browsers into Buyers: Three Ways to Make Customers Comfortable
When a customer first enters the store, they will begin to browse through the different racks, look at the shelves and mosey their way around, especially if it is their first time in the store. Then, one of two things is going to happen. They will either make a purchase, or they will walk back out of the store. Getting a customer in the store is the first step but helping them feel comfortable is the next one in turning those window shoppers into repeat customers. These five tips can help any business do just that.
Directional & wayfinding signage If a customer can’t find what they are looking for, they will not purchase anything, and they more than likely won’t come back because they had a negative experience. Directional & wayfinding signage can help customers locate the restrooms, changing rooms and different departments in the store. Typically, businesses are advised to hang directional & wayfinding signage from the ceiling so that it is easy to spot. Directional & wayfinding signage is also a great way to point to the clearance section. Directional &wayfinding signage is just one of many ways to help customers feel at ease in the store.
Colour scheme The colour scheme of a business sets the mood for the business. Teen stores typically go for brighter colours for a fun environment or trendy colours to show that teens can find the latest fashions inside. Blue is known to be a calming colour, and green has been proven to make people think of money. When selecting a colour scheme, make sure that it represents the brand of the business while simultaneously being visually appealing to the target audience to help increase profits.
Sales representatives Sales representatives are the face of the store to new customers. All customer service representatives should appear neat and clean. They should also greet customers, follow the five to ten rule (smile if a