Five Ways to Maximise Profits During Sales Events
When businesses have a sale, the goals are simple: to clear out excess product, attract new customers and make more in the profit margin. To make this happen, businesses are encouraged to follow these five tips for guaranteed success.
Hype it up The hype before the sale is just as important as the advertising during the sale, if not more so. Weeks before a sale, businesses should begin advertising. Putting up outdoor signage with the sale dates, posting the sale on social media and handing out flyers to customers before they leave are all great ways to get customers excited about a sale before it even happens.
More employees During big sales, stores may need more employees. If there are more customers than usual, and the lines are long, there are going to be plenty of customers that will not want to wait. They may say that they will come back later and never show up again or simply decide that the sale price is not worth the wait. Instead of taking a risk, put more employees on the schedule than before to make sure that new customers are happy with the service.
Outdoor signage When people see outdoor signage, they stop to read it or, at the very least, glance at it while passing by. Make the most of outdoor signage by stating the best deals on the most popular products inside the store to entice people walking by to come in. Outdoor signage can be A frame signs, large banners simply reading clearance inside, or it can be larger signs on the windows. The possibilities are endless.
Keep the store clean Customers are famous for leaving a mess behind in retail stores during big sales events. Garments get left in dressing rooms, they fall off hangers and get left on the floor and items get tossed where they don’t belong. Make sure that employees understand the importance of keeping the store neat and orderly, especially during big sales events.