SCV Business Journal April 2024

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CLARITA VALLEY BUSINESS JOURNAL OFFICIAL PUBLICATION OF THE SCV CHAMBER OF COMMERCE APRIL 2024 VOL 16 • No 4 SIGNALSCV.COM/BUSINESS „ Santa Clarita Stock Index „ Keller „ Butler „ Econowatch and More!
SANTA
FAMILY LEGACY OF ENTREPRENEURSHIP

Thursday, April 18 | 5:30 pm

A cancer diagnosis can be confusing and overwhelming. At this event, UCLA Health experts will demystify all things cancer for patients and their loved ones, sharing information about what a cancer diagnosis means, as well as details about the world-class treatment options available at UCLA Health Santa Clarita.

Introduction and Overview:

Presented by UCLA Health hematologist oncologist

Alexander Black, MD

Keynote Speaker:

Dennis Slamon, MD, PhD

World-renowned UCLA Health oncologist, cancer researcher and developer of Herceptin, the “drug that changed the breast cancer treatment landscape.”

Thursday, April 18, 2024 | 5:30 pm

UCLA Health Santa Clarita-based Panelists:

• Alexander Black, MD | Hematology Oncology

• Rena Callahan, MD | Breast Medical Oncology

• Omar Sahagun, MD | Radiology

• Gregory Senofsky, MD | Surgical Oncology

• Nimit Sudan, MD | Medical/Integrative Oncology and Hematology

• Michael Xiang, MD, PhD | Radiation Oncology

Location: Santa Clarita Performing Arts Center at College of the Canyons

26455 Rockwell Canyon Rd. | Santa Clarita, CA 91355

Scan or visit uclahealth.org/events/demystifying-cancer to learn more.

APRIL 2024 SANTA CLARITA VALLEY BUSINESS JOURNAL · 3 Santa Clarita Valley Business Journal (a Signal publication), © 2024, is published monthly by the Santa Clarita Valley Signal newspaper, Paladin Multi-Media Group, Inc., 25060 Avenue Stanford, Ste 141, Valencia, CA 91355. The SCV Business Journal is intended to provide business executives with a cross-section of industry news and information, trends and statistics that impact our growing community. Information gathered in the pages of the SCV Business Journal has been collected from what are considered reliable sources, and is believed to be accurate, but cannot be guaranteed. Articles may not be reprinted without publisher’s written permission. For reprint requests, please call (661) 259-1234. A proud publication of SignalSCV. c om SINCE 1919 CONTENTS NEWS & FEATURES 6 Technology in Education 7 The Feathers Family Legacy 8 Developing Stories 16 The Realtor’s Report 20 The List: Top Employers 21 New Trends in Education 22 Econowatch 24 New Education Laws 26 The Santa Clarita Stock Index FROM THE EXPERTS 4 Ken Keller: Six Questions for April 18 Paul Butler: Are Readers Leaders? 25 Jeff Prang: Deadline for Property Statements SCV BUSINESS VOICES 5 Henry Mayo 9 Audiology Associates 17 SCV EDC ADVERTORIALS 10 UCLA Health 11 The Newhall School District 19 SCV Water 19 George Almodovar 22 Dianne G. Van Hook CHAMBER SPOTLIGHTS 12 Voice of Business PUBLISHER Richard Budman rbudman@signalscv.com (661) 287-5501 BUSINESS JOURNAL EDITOR Perry Smith SALES REPRESENTATIVES Maureen Daniels Barbara Ward APRIL 2024 | Vol. 16 | No. 4 16 A LOOK AT SCV MARKET 6 THE CLASSROOM OF THE FUTURE 18 ARE READERS LEADERS? 8 NEW DEVELOPMENTS IN SANTA CLARITA

Six Questions at the Beginning of April

At the end of the first quarter of the year, are your objectives for 2024 being met? Have the results versus your goals left a gap?

Are you worried that what happened or what didn’t happen in January, February or March can spread to April? And into May and June?

When the New Year starts, there is considerable activity and excitement because January brings to every company and most people a fresh start, with new goals, and the opportunity for a change for the better.

Yet when the numbers are tallied at the end of each month, things aren’t where they need to be.

The cartoon character Pogo stated “Having lost sight of our objective, we redoubled our efforts.”

Is there confusion about where your company is going and what people should be doing? If people are flailing now, or on their way to failure in the months ahead, how will you lend a helping hand?

As the second quarter begins, I have six questions that I believe will help your company regain focus and energy to meeting your objectives.

My first question is: does everyone know what their goals are? Making the assumption that you believe or think that people know what their goals are is a mistake.

Verification consists of two parts. The first is that everyone in the company has goals and that these goals are written down. The second is that the goals are actually specific, measurable and with a deadline.

In my experience, many people who say they have goals do not really have goals. They have wishes or hopes instead.

The second question is: does everyone understand how their goals fit (work in conjunction with) the goals of others in the company?

It’s not about the fairness of goals or

Does everyone know their goals?

Are the goals specific and measurable?

Does everyone have an action plan?

How often are top-level goals communicated and reinforced?

How often to you reinforce and discuss the company mission?

How is your attitude?

that someone may have fewer goals. It’s a teaching moment so that people understand what they do, and what they are supposed to accomplish, fits within the broader company goals.

The third question is: have you asked everyone for their action plan to achieve their goals?

Even the very best can fail when they start in a new position or with an assignment that would allow them to shine only to see failure very quickly because they did not take the time to create a realistic action plan to get started and to keep going.

This is another teaching moment. Whether people have a plan or not, the top executive can mentor those that need to create one, or make an existing plan more comprehensive.

It’s never inappropriate for the top executive to check on the specific goals, or the action plans of an employee.

The act of asking for that information stresses how important the process is.

The fourth question: how often do you communicate and reinforce what the top level company goals are to your employees?

Most people want to know that the

company they are working for is growing because that means both opportunity and security. But they won’t be interested if they don’t know what the company goals are.

The fifth question is: how often do you speak of and reinforce what the company mission is to your employees?

A mission statement provides both energy and focus. The mission of the company should make your employees, vendors and clients proud.

When companies struggle, they usually have lost sight of the reason they exist: to fulfill a mission.

The last question is: how is your attitude? Success is based more on mental attitude than mental capability.

You make or break yourself, and all those that follow you, with your attitude. Your attitude is shown in your tone of voice, eye contact, facial expressions, posture, handshake, decision-making, delegation, and management style.

Attitude always seeps through to those that you work with.

If you do nothing else, make sure your attitude is one that the people around you want to catch and not run from. 

4 · SANTA CLARITA VALLEY BUSINESS JOURNAL APRIL 2024

Spring Clean Your Medicine Cabinet

pring is the season for a fresh start — and spring cleaning. If you’re putting together your spring to-do list, make sure to include your medicine cabinet. Keeping your medications up-to-date and organized can help you stay healthy.

These tips from the National Council on Aging, the U.S. Food and Drug Administration and Health.gov can help.

1. Update your med list

It’s always a good idea to keep a list of all the medications and supplements you’re taking. Spring cleaning is a good time to make sure your list is up-to-date. Make sure dosages match your current prescriptions, and remove any meds you’re no longer taking.

2. Clean out old or unneeded medicines.

First, use your updated meds list to find any medicines you no longer need. Then check the expiration dates on what’s left.

If a drug is past its expiration date, it may not be safe to use, according to FDA. Keep in mind:

„ The strength or chemical composition could have changed, which means it won’t work as intended and could hurt you instead of helping.

„ Some meds can grow bacteria after expiration, leading to a more serious sickness if you take them.

Make sure to dispose of old or unneeded medicines safely. According to FDA, you should first read and follow any disposal instructions that came with the medicine. The next best way to get rid of them is to find your nearest takeback location. There is a medication drop-off receptacle in the main lobby of Henry Mayo Newhall Hospital. You can find other medication disposal sites at dea.gov/takebackday.

If a take-back program isn’t available near you, FDA says to:

„ Check the FDA’s flush list to see if a medication is safe for flushing down the toilet or sink.

„ Mix the meds with something undesirable, like dirt or cat litter, and seal it in a container. Toss that container out with the rest of your trash.

3. Get organized

To get the most out of your medicines, it’s

important to store them correctly and take them on time. If that’s a challenge, spring cleaning is a great time to reset your routine.

Start with storage. For most meds, it’s best to

keep them in a cool, dry place. But be sure to check the instructions for each one you take — some may need to be refrigerated. Wherever you store your medicines, make sure they’re out of reach of children.

To keep track of your med schedule, try

these tips from the National Institute on Aging:

„ Make a chart or calendar so you can see what to take and when.

„ Fill a weekly pillbox with the medicines you’ll need each day.

„ Set timers on your phone to remind you when it’s time to take your medicine.

Find other tips for proper storage, what to ask your doctor, and more at library.

henrymayo.com. „

APRIL 2024 5 SCV BUSINESS VOICES

How Technology is Reinventing Education

Stanford Graduate School of Education

Dean Dan Schwartz and other education scholars weigh in on what’s next for some of the technology trends taking center stage in the classrooms.

New advances in technology are upending education, from the recent debut of new artificial intelligence chatbots like ChatGPT to the growing accessibility of virtual-reality tools that expand the boundaries of the classroom. For educators, at the heart of it all is the hope that every learner gets an equal chance to develop the skills they need to succeed. But that promise is not without its pitfalls.

“Technology is a game changer for education — it offers the prospect of universal access to high-quality learning experiences, and it creates fundamentally new ways of teaching,” said Dan Schwartz, dean of Stanford Graduate School of Education, who is also a professor of educational

technology at the GSE and faculty director of the Stanford Accelerator for Learning.

“But there are a lot of ways we teach that aren’t great, and a big fear with AI in particular is that we just get more efficient at teaching badly. This is a moment to pay attention, to do things differently.”

For K-12 schools, this year also marks the end of the Elementary and Secondary School Emergency Relief (ESSER) funding program, which has provided pandemic recovery funds that many districts used to invest in educational software and systems. With these funds running out in September 2024, schools are trying to determine their best use of technology as they face the prospect of diminishing resources.

Here, Schwartz and other Stanford education scholars weigh in on some of the technology trends taking center stage in the classroom this year.

AI in the Classroom

In 2023, the big story in See ED TECH, page 21

6 · SANTA CLARITA VALLEY BUSINESS JOURNAL APRIL 2024
Visit NSDopenhouse.com or call Rosana Valadez: 661-291-4163 (Hablamos Español) Award-Winning Newhall School District: Enrollment is happening now for 2024-2025! ❙ Science ❙ Technology ❙ Music ❙ Dual Language Immersion ❙ Performing & Visual Arts
Universal Pre-K (formerly TK) Available at 9 of Our 10 Schools

Feathers Signs and Printing

A Family Legacy of Creativity Innovation and Entrepreneurship

In the city of Santa Clarita, where creativity, growth and innovation thrive, there is a family-owned business that stands out among the rest — Feathers Signs and Printing. This company’s roots run deep, stemming from a rich history of photography and printing that dates back to 1941 in Colombia. The patriarch of this creative dynasty was none other than Justiniano Hoyos, affectionately known as “Foto” or “Fotoyos,” a pioneer in the world of photography and printing.

Justiniano Hoyos was not just a photographer; he was a visionary whose work captured the essence of his surroundings with unparalleled skill. His reputation as a talented photographer quickly spread, earning him recognition far beyond the borders of Colombia. His dedication to his craft and his innovative approach to printing set the foundation for what would become a family legacy.

Fast forward to 2004, when Jose Hoyos, following in his father’s footsteps, opened a new hour photo development retail store in Los Angeles. This marked the continuation of the family tradition of photography and printing, blending old-world charm with modern technology. Jose’s passion for preserving memories through photography and printing was evident in every aspect of his work.

As time passed, Jose found himself joined by his sons, Alejandro and David, who shared his love for creativity and entrepreneurship. Together, they embarked on a journey to expand their family business into new horizons. Feathers Signs and Printing was born out of this collaboration — a testament to their shared vision and commitment to excellence.

Feathers Signs and Printing quickly made a name for itself in the competitive landscape of Los Angeles. The company’s services extended far beyond traditional signage and printing; they catered to a diverse range of industries, from retail stores to the Movie Industry production, aerospace, and industrial warehouse sectors. Their expertise in creating, manu-

facturing, and installing all types of signage sets them apart as industry leaders. From eye-catching channel letters that illuminated the night sky to industrial wayfinding signage that guided workers through complex and large warehouse facilities, Feathers Signs and Printing left its mark on every project they undertook. Their dedication to quality craftsmanship and attention to detail earned them a reputation for excellence among their clients.

At Feather Signs, we believe in providing a personalized experience for our clients. Unlike many other printing and signage companies, we send dedicated account managers to visit our clients in person. These visits allow us to go over the new storefront signage designs together, ensuring our clients fully understand the process and have input on the final designs.

Our account managers take the time to carefully review the signage needs with each client, covering the details and

answering any questions. This allows us to create custom solutions that perfectly match the client’s brand and vision. By bringing the design process directly to our clients, we can deliver signage that exceeds their expectations. It’s all part of Feathers Signs and Printing’s commitment to outstanding customer service and high-quality results.

Our exceptional team sets us apart in the printing and signage industry. From our skilled in-house graphic design team to experienced installers and the best customer service team, Feathers Signs is renowned for its talented professionals who bring years of expertise to every project. This dedicated team ensures that each client receives topnotch service from the initial design phase to the final installation, guaranteeing a seamless and high-quality experience. Feathers Signs’ commitment to excellence and customer satisfaction

APRIL 2024 SANTA CLARITA VALLEY BUSINESS JOURNAL · 7
See FEATHERS, page 23
Its a family affair. (From left) Alex Hoyos, Jose Hoyos and David Hoyos.

Raise a Wild Fork, Other New Spots

DEVELOPING STORIES

The action continues at Santa Clarita City Hall this past month, with a half-dozen new businesses recently approved by the city’s Planning Division, which all happen to be eateries.

On the horizon, a new option may be coming to the city of Santa Clarita, if it gets approved at a hearing next month is Farmer Boys.

Starting in 1981 in Perris, California, Farmer Boys’ newest location might be in Valencia if all goes well for the farm-totable, fast-casual restaurant.

The application expected to be considered at an April 16 Santa Clarita Planning Commission hearing would be to put a Farmer Boys drive-thru location in the plaza on Copper Hill Drive near Fire Station 156, where there’s already a Taco Bell, Popeye’s and Starbucks.

There are more than 100 of the restaurants between Arizona, California and Nevada, but this would be the SCV’s first, with the nearest location now in Northridge.

In terms of specialty grocery stores, Wild Fork Foods, which was mentioned a while back in these pages, is making progress on its approved location at Magic Mountain Parkway, across the street from Chik-fil-A.

Wild Fork offers hundreds of meats, including specialty cuts, as a “modern-day meat and seafood market on a mission to change the way people shop for and eat protein,” according to its website.

Another addition for foodies, albeit a somewhat mysterious one, is a new barbecue chicken place, which was approved for a restaurant concept design, but did not share specifics.

The address for the location would be 27586 Sierra Highway, where there used to be an Argentine restaurant called Wow Choripan.

The location is next to the 7-Eleven near Soledad Canyon Road, so it’s not a drive-thru, which rules out any likelihood it’s going to be a Chick-fil-A or

Raising Cane’s, for all those who keep putting those two restaurants in the comments section.

Not to be left out, the Newhall area is getting a few new options for foodies.

Right next to 14th Street in downtown Newhall, a place called Latina Bakery is moving into 24747 Railroad Ave.

There’s a number of great bakery options within walking distance of the neighborhood, including Jazmin’s, which is at 24330 Main St., and The Loaf, which is at 24450 Main St. Honey Donuts is located at 24715 Railroad Ave.

Also coming to Newhall in the restaurant category, La Playita Seafood is moving in down the road at 23430 Lyons Ave.

The restaurant’s location would be in between the Baskin Robbins ice cream shop and a salon.

The Planning Division gave the green light to a new location for Welik Mexican Restaurant, which is scheduled to go in on Town Center Drive at the intersection with McBean Parkway, replacing Alchemy, which closed down.

There was previously a Welik Mexican Cuisine at 26238 Bouquet Canyon Road, but that location has since closed.

One other other new spot coming to the city is Teagan’s Enchanted Tea Room, which is going in at 24335 Main St. That location was previously the Closet

on Main, which was a boutique clothing store that sold new and gently used clothing in support of the nonprofit Single Mothers Outreach.

Also in development talks, the city held a hearing on the Wiley Canyon project recently, which is looking to add a little over 500 units, including 160 senior living units, just east of Interstate 5, north of Calgrove Boulevard.

The city’s Planning Commission requested dozens of revisions and reconsiderations that are expected to be brought back for another hearing June 18.

After a handful of residents expressed support for the area improvements that would be brought to the surrounding neighborhood, including more sidewalks, crosswalks and traffic mitigation measures, other residents shared concerns that planners are expected to bring back for further consideration in June.

One of the biggest concerns was the number of parking spaces being planned, which is part of the zoning requirements for any project. During the discussion, planners noted that one parking space is required for a studio or a one-bedroom unit, and two spots for a two- or threebedroom apartment, which one planning commissioner called “ridiculous.” 

8 · SANTA CLARITA VALLEY BUSINESS JOURNAL APRIL 2024
A new Wild Fork grocery store, which specializes in exotic cuts, is going up next to the intersection of Magic Mountain Parkway and Town Center Drive in Valencia. PHOTO BY HABEBA MOSTAFA

Hearing Loss and Other Conditions

Certain medical conditions may increase your risk for hearing loss. If you have impaired blood flow through the body, you’re more likely to develop hearing loss. Learn more about which conditions can affect your hearing.

DIABETES

Around 30 million Americans have diabetes, and they are twice as likely to experience hearing loss. Diabetes leads to high blood pressure, which may result in blood vessel damage throughout your body. Your ears are particularly sensitive to blood flow, so damage there can quickly develop into hearing loss.

You can help protect your hearing health by controlling your diabetes with prescribed medications. Monitoring and keeping your blood pressure in check, exercising moderately each

week, and eating a healthy diet to help manage your weight will also help reduce your risk.

HEART DISEASE

When your heart health suffers, plaque builds up in the arteries and disrupts blood flow. Similar to diabetes, this can cause damage to your inner ear and result in hearing loss. Research suggests this hearing impairment could be one of the earliest signs of heart disease, making annual hearing exams is crucial to your overall health.

HIGH BLOOD PRESSURE (HYPERTENSION)

If you have hypertension, your hearing loss may result from the same blood vessel damage that affects diabetics. Acting early may help you maintain your hearing health, so speak to your doctor about strategies for controlling you

blood pressure. In addition to healthy diet and exercise habits, quitting smoking and avoiding alcohol can help many individuals achieve a healthier blood pressure level.

While you and your doctor can manage your symptoms to reduce health risks, you may have already suffered some degree of hearing loss. If you notice any changes in your hearing, come speak to us.

To schedule a hearing evaluation today, please call Audiology Associates at 661-2841900. Kevin Bolder, Au.D. and John Davis, Au.D. are two of the best in Santa Clarita and San Fernando Valley. Visit our website at www. AudiologyAssociates.net or stop by our office located at 25425 Orchard Village Road, Suite 220, Santa Clarita, CA 91355.

We are hearing healthcare excellence!

APRIL 2024 9 SCV BUSINESS VOICES

S i z e U p S a n t a C l a r i t a i s a f r e e m a r k e t r e s e a r c h a n d b u s i n e s s i n t e l l i g e n c e t o o l p r o v i d e d b y t h e C i t y o f

S a n t a C l a r i t a t o h e l p l o c a l b u s i n e s s e s W h e t h e r y o u a r e a n a s p i r i n g e n t r e p r e n e u r l o o k i n g t o o p e n y o u r f i r s t b u s i n e s s o r a n e x p e r i e n c e d b u s i n e s s o w n e r l o o k i n g t o e x p a n d y o u r c u s t o m e r b a s e , S i z e U p S a n t a C l a r i t a c a n p r o v i d e v a l u a b l e d a t a t o h e l p y o u s u c c e e d

Benchmark performance against industry competitors

Discover potential customers and suppliers

Optimize advertising to target ideal customer segments

Analyze the demographics, labor force and consumer base of your area

Explore potential sites for your business

UCLA Health to Host Demystifying Cancer Event

Join UCLA Health for a Demystifying Cancer event on Thursday, April 18, from 5:30 p.m. to 9 p.m. at the Santa Clarita Performing Arts Center at College of the Canyons.

Hear from our experts as they demystify all things cancer for patients and their loved ones and share information about what a cancer diagnosis means, as well as details about the world-class treatment options available at UCLA Health Santa Clarita.

derstand the latest advancements in cancer research and treatment options and interact with healthcare professionals, researchers and experts in the field of oncology.

UCLA Health Jonsson Comprehensive Cancer Center speakers include:

• Dr. Dennis Slamon, a world-renowned oncologist, cancer researcher and developer of Herceptin, the ‘drug that changed the breast cancer treatment landscape.’”

SANTACLARITA.SIZEUP.COM

By attending the event you will gain knowledge that can empower you to make informed decisions about your health, learn about lifestyle choices that may reduce the risk of developing cancer, un-

• Dr. Alexander Black, a hematologist and oncologist with a background in molecular biology research in leukemia.

See UCLA, page 19

10 APRIL 2024
SCAN TO LEARN MORE

Enrollment is happening now for School Year 2024-2025 at the Newhall School District (NSD) , a leader in education whose motto is “Empowering Every Child Every Day.”

NSD boasts 10 awardwinning elementary schools throughout the Santa Clarita Valley: McGrath, Meadows, Newhall, Oak Hills, Old Orchard, Peachland, Pico Canyon, Stevenson Ranch, Valencia Valley, and Wiley Canyon and is one of the highest performing school districts in California.

The NSD offers Universal Pre-K (formerly TK, or Transitional Kindergarten) through 6th Grade for your child. Newhall School District provides a solid foundation that pre-

pares its students for higher education and career choices.

The NSD has a  rigorous academic curriculum which includes science, a comprehensive Music and Fine Arts curriculum, and a Dual Language Immersion program for Spanish.

The NSD promotes handson experiences in all subjects,

awakening students’ curiosity to keep them engaged with the world beyond the textbook, in academic and artistic learning, skills development, critical thinking, and collaboration. We help deepen their individual knowledge as well as make important connections with their peers that will never go away.

The Newhall School District recognizes and values Family Engagement as critical to a student’s success in school and welcomes family partnerships in student learning, volunteering in the classroom, planning school events and activities, and on various school and school district committees.

Assure a better future for your children by enrolling them in Newhall School District! District-wide enrollment for 2024-2025 is happening now. Please call Rosana Valadez at 661-291-4163 in English or en Español to get started,or visit newhallschooldistrict. com for more information on each of our schools. Newhall School District:

APRIL 2024 SANTA CLARITA VALLEY BUSINESS JOURNAL · 11
Newhall School District: Where Education Drives Excellence to Build Futures!  HAVE YOU BEEN INJURED WHILE ON THE JOB? CONTACT THE OFFICE OF GEORGE ALMODOVAR for a FREE consultation with the attorney with over 32 years of experience. LAW OFFICE OF GEORGE ALMODOVAR 25060 Avenue Stanford, Suite 110, Valencia, CA 91355 Specializing in: Work Related Injuries Automobile Accidents All Types of Accidents Available 24/7 Hablamos Español IF YOU CAN’T COME TO US, WE’LL COME TO YOU! (661) 523-0834
#WhereWeAllBelong!

Lindsay Schlick appointed Small Business Council Chair

Our Small Business Council has been relaunched.

With a revamped approach, the Council will cater specifically to businesses with 50 employees or fewer, delving into the topics essential for small business success in today’s competitive market.

The Council will work to identify and address the most pertinent challenges facing small businesses in the Santa Clarita Valley, and act as a resource for their collective success. Lindsay Schlick coowner of SchlickArt will lead the Council as chair.

The Small Business Council will provide programs and workshops focusing on key topics relevant to the unique set of challenges small businesses face. Members of the council will work to create business opportunities and grow together. The Council’s vision is to create an environment where small business owners and entrepreneurs can gather to learn and work collectively for the success of our small business community.

The first Small Business Council event will be held on Tuesday, April 9, and will cover HR management, staffing strategies, talent acquisition, and learning and development initiatives.

Details and registration can be found on the SCV Chambers website at www.SCVChamber.com.

For more information on the Small Business Council, to sponsor or to get involved, please email hello@scvchamber.com.

To view our full calendar and event details go to www.SCVChamber.com or scan the QR Code to the right.

The Voice of Business

2024 Business Expo Date Announced

We’re thrilled to announce the return of our highly anticipated 2024 Business Expo, and this year, it’s bigger and better than ever! Join us on Thursday, June 27th, from 4:00 – 8:00 PM at the Hyatt Regency Valencia for an unforgettable event.

Admission to the Expo is free, and no registration is required for attendees. We’re proud to have the Hyatt Regency Valencia returning as our Event Sponsor, ensuring an exceptional experience for all.

Registration is now open for businesses to participate, and we encourage every business to seize this exciting opportunity to showcase their products, services and resources.

Last year’s expo was a resounding success, with a sold-out event and over 600 attendees eager to explore the diverse offerings from local businesses. This year promises to be even more extraordinary, with more exhibitors, more networking opportunities, and more chances to connect with potential customers and partners.

In addition to showcasing your business, don’t miss out on the chance to win fabulous prizes from our exhibitors, including exclusive giveaways and special offers. Plus, we’re thrilled to announce exciting prizes, including a Princess Cruises Trip, exclusively for attendees!

The Expo will feature exhibitors from various industries, including travel, insurance, non-profits, public services, entertainment, and beyond. It’s an excellent opportunity to discover more about our vibrant SCV business community.

Mark your calendars and don’t miss this incredible event! For more information and to register as an exhibitor, visit www.SCVChamber.com/events

12 · SANTA CLARITA VALLEY BUSINESS JOURNAL APRIL 2024

From celebrating new businesses opening or marking special occasions and achievements, we continue to be honored being part of your celebrations.

We encourage everyone to come and support our new businesses. All our grand opening/ribbon cuttings are free and open to everyone to attend.

Congratulations to 6 Degrees HR Consulting on your 10 year anniversary ribbon cutting! We extend our heartfelt congratulations on reaching this remarkable milestone. Your decadelong achievement is truly commendable, and we look forward to continuing to support your success for many years to come

Please join us at our upcoming grand openings and stand a chance to win prizes and free giveaways!

Do you have a grand opening or anniversary coming up?

Email us at hello@scvchamber.com for details about hosting a ribbon cutting ceremony.

Photo credit: Joie de Vivre Photographie Board Member Lindsay Schlick congratulates Selina Thomas on her 10 year anniversary. Photo credit: Joie de Vivre Photographie
APRIL 2024 SANTA CLARITA VALLEY BUSINESS JOURNAL · 13
Celebrating SCV Businesses

2024 Board of Directors

CHAIR OF THE BOARD

BECKI ROBB - PRINCESS CRUISES

EXECUTIVE COMMITTEE

Di Thompson – Thomspon Realty Advisors | Chair Elect

Dr. Chris Raigosa – Kaiser Permanente | Past Chair

Michael Grisanti – Hedman Partners, LLP | CFO

ANDREA CARPENTER - Logix FEDERAL CREDIT UNION

Matt Dierckman – Colliers International

SANDY SANCHEZ - FivePoint

BOARD OF DIRECTORS

JENNIFFER ABBOTT - HUMAN ELEMENT COMPANY

Hunt Braly – Poole Shaffery

KIARA BROWN - CALIFORNIA INSTITUTE OF THE ARTS

KAREN BRYDEN - SCV Locations

Tom COLE - City of Santa Clarita

Marisol Espinoza - SoCAlGas

Jeffrey Gregor – College of the Canyons

TROY HOOPER - Kiwi RESTAURANT Partners

Denise Lite – DaCorsi Placencio, PC

PATRICK MOODY - Henry Mayo Newhall Hospital

ORLANDO MORENO - SCV Water Agency

DR. IZU OKPARA - Omni Wound Physicians

HENRY RODRIGUEZ - State Farm Insurance

LINDSAY SCHLICK - SchlickArt

Holly Schroeder – DrinkPAK

ROCHELLE SILSBEE - Southern California Edison

Eric Stelnick - LBW Financial & Insurance Services

Tom Swire – Mercedes Benz of Valencia

Bryan touchstone - Valencia town center

john vance - vance wealth

DENNIS VERNER - BurrteC

KARINA WINKLER - Holiday Inn Express

Business Councils

As the third largest city in Los Angeles County, the Santa Clarita Valley Chamber of Commerce represents an over 65,000-member workforce. We realized we can better serve our business community by having six Business Councils, allowing members to work on issues specific to their area. Our Councils provide a channel for our members to be involved in solving problems, discussing issues, and implementing special projects and events for the benefit of the area being served. Participation offers members the opportunity to prioritize and bring a focus to the business needs of the area, and to take community leadership roles in addressing these needs. It can increase members’ business network, and provide stronger representation on area issues. Also, since area councils exist as industry-specific, participation provides an opportunity for area-specific networking with others doing business.

LATINO BUSINESS ALLIANCE

Our LBA council works to promote Latinoowned business as well as relevant issues facing our Latino business community. In addition, the LBA helps to educate businesses on how to enhance a company’s business efforts with Latino customers and other Latinoowned businesses.

GOVERNMENT AFFAIRS

The Government Affairs council meets to discuss policy decisions on a local, county, state and federal level. As a member, you are encouraged to attend a meeting and have your voice heard throughout the SCV and take a stance on pertinent issues relative to the business community or your industry in particular.

SMALL BUSINESS

Small Businesses are at the core of our Chamber’s membership and are the backbone of our economy. The Chamber offers a variety of educational and networking programming to help your small business thrive. The council focuses on three main objectives: Advises the SCV Chamber on small business related issues, programming and networking opportunities; Supports the Chambers “Retail Walks” with elected officials; and helps promote the nationwide “Small Business Saturday” program which highlights small businesses on the Saturday after Thanksgiving.

BLACK BUSINESS COUNCIL

Our Black Business Council works to inspire, empower, and promote the economic growth and sustainability of black businesses, entrepreneurs, and professionals within the Santa Clarita Valley. In addition it serves as a catalyst for engagement, awareness building and consultation; eliminate barriers to opportunities and addresses issues unique to black owned businesses, professionals, and their families.

API BUSINESS COUNCIL

Our Asian Pacific Islander Council works to identify and advance API-owned businesses and business leaders in the Santa Clarita Valley. The API Council develops programs and offers resources to strengthen the API business community. The purpose of the API Council is to build and foster community among API-owned businesses to create a positive impact in where we work and reside.

NON-PROFIT COUNCIL

The SCV has a strong philanthropic community with more than 100 locally-based nonprofit organizations that help our community thrive. Our non-profits are a key reason why Santa Clarita is a great community and always looking towards a better future. The council provides business resources for our local non-profit leaders to help them connect, grow and learn about valuable information so they can successfully meet their organizations mission and goals.

14 · SANTA CLARITA VALLEY BUSINESS JOURNAL APRIL 2024

Small Business Council - The Power of Talent

April 9 | 4:00 pm

Join us for the relaunch of our small business council. Our new events are tailored for small businesses with 50 employees or less and will focus on essential topics aimed at helping your business thrive in today’s competitive landscape. Get guidance on where to start and ensure your small business is on the right track.

Our first insightful event will focus on key topics crucial to the success and growth of your business, including HR management, staffing strategies, talent acquisition, and learning and development initiatives.

Human Element Company and 4XY Learning will help guide us through this vital landscape.

Don’t miss this opportunity to gain valuable insights, connect with fellow small business owners, and empower your business for success.

Thank you to Vance Wealth for being our Event Sponsor. Space is limited, be sure to reserve your spot today!

Government Affairs Council

April 10 | 10:30 am

We invite you to participate in our monthly Government Affairs Council meeting—a vital forum where we discuss, review, and take action on policy decisions at the local, county, state, and federal levels.

As a proactive advocate for our members, the SCV Chamber is committed to maintaining a healthy and vibrant business climate in one of California’s most business-friendly cities. Our Government Affairs Council plays a pivotal role in shaping legislative policies that support and promote business growth in the Santa Clarita Valley.

At our monthly meetings, attendees have the opportunity to:

Review Policy Decisions: Stay informed about the latest policy developments and legislative initiatives affecting the business community at the local, regional, state, and federal levels.

Engage in Discussions: Participate in meaningful discussions with fellow business leaders, policymakers, and community stakeholders to exchange ideas, share perspectives, and advocate for policies that align with our collective interests.

Take Action: Collaborate with the Chamber and fellow members to develop strategic advocacy efforts and initiatives aimed at advancing our policy priorities and advocating for positive change.

Whether you’re a seasoned advocate or new to the realm of government affairs, your voice matters. Join us as we work together to shape the future of our business community and make a difference in the legislative landscape. Open to all Chamber Members!

For more information or to RSVP for your seat at the table, email us at hello@scvchamber.com.

UPCOMING EVENTS

Business After Hours Mixer at Sand Canyon Country Club

April 17 | 5:30 pm

Join us for an unforgettable evening of networking and fun at Sand Canyon Country Club, located in the picturesque foothills of the Angeles National Forest. Indulge in delectable appetizers, refreshing drinks, and groove to the live tunes of NOMAD (The Career Musician).

Don’t miss this golden opportunity to expand your network, forge new connections. Rub shoulders with 100+ business representatives from across the Santa Clarita Valley, including industry leaders, entrepreneurs, and professionals. Exchange ideas, share insights, and explore potential collaborations in a relaxed and welcoming atmosphere. Don’t miss this opportunity to elevate your network, expand your horizons, and make lasting connections.

In celebration of the golf course’s 25th anniversary, the first 25 SCV Chamber members to arrive will receive a special goodie bag.

Cino de Mayo

May 7 | 5:30 pm

Join us for an evening of connection, celebration, and opportunity at our annual Cinco de Mayo Networking Celebration.

As part of our core mission to foster partnerships and promote Latinx-owned businesses, we invite you for an unforgettable celebration of our vibrant and growing business community.

Your ticket includes one drink and a selection of delicious small bites to enjoy as you mingle and connect with fellow attendees. Raise a glass to friendship, collaboration, and the boundless potential of our collective efforts.

RSVP Today: Secure your spot at this special celebration and be part of a dynamic community dedicated to empowering Latinx businesses and professionals. Don’t miss this opportunity to expand your network, discover new opportunities, and celebrate our Latinx culture and achievements.

15th Annual State of the County

June 6 | 11:30 am

Join us and LA County Supervisor Kathryn Barger for our 15th annual State of the County.

Supervisor Barger will provide an update on the key issues which are impacting the Santa Clarita Valley.

As one of the most popular events in our business community, tickets will sell out very fast, so make sure you get them early!

To view our full calendar and event details go to www.SCVChamber.com or scan the QR Code to the right.

APRIL 2024 SANTA CLARITA VALLEY BUSINESS JOURNAL · 15

SCV Rental Prices Reflect Market Value

The Southland Regional Association of Realtors released their latest data from its Market Trends data.

The organization draws its information from one of the largest collections of listing services in Southern California and presents the latest numbers from both the Santa Clarita and San Fernando valleys.

The average sale price for condominiums and single-family homes took a very slight dip for sales that closed in February, the most recent numbers available.

There were 139 closed sales for that month, which pushed the total for the year to 270 sales.

The average closed sale price was just over $806,000 for February, which is about $6,000 lower than it was for January, according to the SRAR’s data.

However, the price remains more than $20,000 above what it was last year for the same month, when the average sale price was $784,000.

Taking more of a longer-term look, the market did not experience the same level as it did five years ago, with the prepandemic February 2019 having 365 new listings and Febuary 2020’s figure at 407.

The sales price since then, however, also reflects the area’s growth in value. In those months, the average cost for a home or condo was $533,700 and $556,000, respectively.

The average sales price for a singlefamily home has risen from $604,900 to $920,100 — a whopping 52% increase — over the last five years, according to the SRAR’s website.

Valencia was the most active area of the market in February, with 30 escrows closed at an average price of $862,000. It also had the most number of listings, with 75, thanks largely in part to the recent additions of several new developments.

Saugus has also benefited from the new activity, with the average price of the 19 escrows that closed coming in at $962,000.

The median list price for Canyon Country’s 61 homes on the market in February was $850,000. The average price for

The Toll Brothers’ first available homes at Tesoro Highlands were put on the market in January. The homes are being prepared for about one mile north of Tesoro Adobe Historic Park off a street called Caminos Los Robles in Valencia. PHOTOS

Newhall’s 17 listings: $907,000.

Rental value remains high

An online report from Zumper, which is an online service to help people try and find an apartment, indicated why property values remain, especially for condos, relatively high in the Santa Clarita Valley.

“The Zumper Los Angeles Metro Area Report analyzed active listings last month across metro cities to show the most and least expensive cities and cities with the fastest growing rents,” according to Zumper’s website. “The California one-bedroom median rent was $2,020 last month.”

Looking at the dozens of cities in the Los Angeles metro area, Zumper reported that Santa Clarita was considered the 16th-most expensive in terms of rent.

The median rent in California for a one bedroom was a little over $2,000 a month, and Santa Clarita averaged $2,100 per month, which was tied with Santa Ana. The average cost of a twobedroom apartment was around $2,600 per month.

The SRAR reports indicate there was much more activity in February than

there has been in recent months.

The association reported that there were 290 new listings and 191 new escrows opened in February, which is more than 30 above the previous month, and almost 100 more than the number of new listings for the same time in 2023 (191).

Again, looking at the five-year picture, there were almost the same number of new listings in 2019 (92) as there were in 2024 (91), but the price tag has changed. A Canyon Country condo sold for about $340,000 in February 2019. Last month, that condo was about $480,000.

Unsurprisingly, Valencia had the priciest condos on the market, with the average sales price in Februrary at $770,000 for its 53 listings. Saugus had 20 listings with an average price of $565,000, while Newhall’s 26 listings had an average listing price of $475,000.

Condos are also moving much faster than they used to: The average number of days on the market for a condo in the SCV was nearly two months back in February 2019. In February 2024, that home was sold in 38 days. For single-family homes, that figure is 34 days. 

16 · SANTA CLARITA VALLEY BUSINESS JOURNAL APRIL 2024
COURTESY IDP CAPITAL PARTNERS GREAT ROOM CONCEPT KITCHEN CONCEPT

The Benefits of Apprenticeships for Your Business

President & CEO of the Santa Clarita Valley Economic Development Corporation

mployers across the country are grappling with workforce and recruitment challenges. SCV boasts a highly educated workforce and benefits from access to workforce pipelines in neighboring markets within LA County.

So what exactly is an apprenticeship? Officially, an apprenticeship is a training model that is used to enable companies to develop a pipeline of talent for critical positions within their organizations. An apprenticeship consists of two components: On-the-Job Training (OJT) and Related Technical Instruction (RTI). OJT is developed by the company and involves a set of skills the apprentice is expected to master based on work experience. RTI is generally offered by a community college or other local educational agency and consists of coursework relevant to the skills being gained from the OJT experience.

A Registered Apprenticeship Program (RAP) is a proven model of apprenticeship that has been validated by the Department of Labor or State Apprenticeship Agency.

Apprenticeship — a formal, on-the-job training program that typically has five components:

1) employer involvement; 2) on-the-job training; 3) related technical instruction; 4) paid work experience; and 5) award of a portable, nationally recognized industry credential.

Pre-apprenticeship—a program or set of strategies designed to prepare individuals for entry into an apprenticeship program. Instruction may vary in length and scope, and may include basic skills training, academic skills remediation, or an introduction to the industry. Completers may be accorded preferential consideration for entry into an apprenticeship program and/or apply time served or credits earned toward fulfilling program requirements.

There are many benefits to participating in an apprenticeship program:

Increase in Skilled Workforce: Apprenticeships can provide businesses with a pipeline of talented and skilled workers.

Reduced Recruitment Costs: Hiring apprentices can save businesses money on recruitment and training expenses.

Increased Productivity: Investing in apprentices can lead to higher productivity levels within the business.

Government Support and Funding: There are various government programs and funding options available for businesses that hire apprentices.

Corporate Social Responsibility (CSR): Learn how apprenticeships can contribute to a

company’s CSR initiatives and community engagement.

For more information on workforce assistance programs, please contact Ondre Seltzer, Vice President of Workforce & Economic Development (OndreSeltzer@scvedc.org). 

APRIL 2024 17 SCV BUSINESS VOICES

It Takes More Than Being a ‘Reader’

Someone once coined the phrase, “Readers are leaders,” and it set me thinking about whether that was indeed so. According to the online research I did, the average American only reads one book a year. Worse than this is the fact that 60% of us only get through the first chapter of that one book!

There are also some interesting studies online to suggest there’s a high correlation between the level of someone’s earnings and the number of books they read a year.

In contrast, research suggests that CEOs of Fortune 500 companies read an average of four to five books a month — yes, a month!

Even more impressive is that some of the most successful leaders throughout history were known to read one book every single day! I guess people in the past were able to get more books to read without the allure of the online streaming services we have now, and the magnetic pull of the perpetual doom scroll on social media.

Someone also once said, “Wisdom is the application of knowledge,” and I’ve found there are leaders who KNOW and DON’T DO, and those who DO THE RIGHT THING because of what they KNOW.

To amplify my point — I’ve worked with leaders who voraciously read dozens of books each year on leadership, professional development and organizational psychology but they didn’t apply what they’ve learned. Conversely, I’ve worked with leaders who read far less, but yielded much better results for the organization that paid them. It seems that some leaders read to puff themselves up by enhancing their knowledge whereas others do read, but do so, to be of greater service to those they lead.

Case in point — a friend recently shared with me about a new CEO who joined their organization as a result of the retirement of his predecessor. Neither my

friend nor I have any insider knowledge as to how many books this new CEO reads a year but from what my friend shared with me; he seems to have missed out on a few pages of effective leadership.

My friend was in the elevator with some of her direct reports — a number of minimum-paid employees with special needs. The new CEO stepped into the elevator and didn’t even offer a “Good morning” to my friend or these special people she was with. Instead, he just flitted his attention between his cellphone and the couple of mid-managers who were bustling around him giving him a quick tour of the facilities in which most of the employees worked.

Yes, it seems like this CEO had chosen not to apply the knowledge he’d surely heard at some point about vitally important subjects such as servant leadership, emotional intelligence (EQ), and interpersonal effectiveness.

As my friend retold this story my mind went back to a place I worked where we had an interview process of being inquisitive about how the interviewee interacted with the receptionist when they arrived. What observations were made about the applicant’s behavior in the

lobby area? Did they hold the door open for others? Did they smile? Were they polite? Did they use those two commonly heard and yet commonly unused words: “Please” and “Thank you”?

When I became a teenager, my parents gifted me a framed copy of Rudyard Kipling’s poem titled “If,” and all these years later, three stanzas from that poem still resonate with me as I think about wisdom being the application of knowledge:

“If … you don’t look too good, nor talk too wise … if you can talk with crowds and keep your virtue … or walk with kings — nor lose the common touch … ” It may be true that “readers are leaders,” but I’d say the ones worth following and the ones who stay and make a significant difference — rather than just hop from one gig to another, apply what they learn even if they’re the king or queen of the organization.

Paul Butler is a Santa Clarita resident and a client partner with Newleaf Training and Development of Valencia (newleaftd.com). For questions or comments, email Butler at paul.butler@ newleaftd.com. 

18 · SANTA CLARITA VALLEY BUSINESS JOURNAL APRIL 2024

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UCLA

Continued from page 10

Other Santa Clarita-based panelists include, Dr. Rena Callahan (breast medical oncology); Dr. Omar Sahagun (radiology); Dr. Gregory Senofsky (surgical oncology); Dr. Nimit Sudan (medical/ integrative oncology and hematology); and Dr. Michael Xiang (radiation oncology). In addition to our expert speakers, the program will include a welcome reception with UCLA Health Cancer Care resource tables, appetizers and dessert provided by The Old Town Junction and performance by the Guerra String Quartet.

Ranked No. 1 in California for cancer care in U.S. News & World Report’s latest Best

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TO YOU! Any person that knowingly makes any fraudulent statement to obtain representation with the intent of obtaining or denying Worker’s Compensation benefits is guilty of a felony. 

SCV Water Launches Program to Support Local Businesses

IHospitals assessment, UCLA Health offers world-class hematology oncology, radiation oncology, surgical oncology, interventional imaging care, transfusions, access to clinical trials and cancer genetics — plus a full-range of wraparound supportive services through the Simms/Mann — UCLA Center for Integrative Oncology — all within the Santa Clarita Valley.

Oncologists at the UCLA Health Santa Clarita cancer care clinics are part of the UCLA Health Jonsson Comprehensive Cancer Center, based on the main UCLA Health campus in Westwood. For more information and to register for the event, visit UCLA Health — Demystifying Cancer. 

n a recent press release SCV Water announced its “Water Champions” program, which focuses on supporting businesses within the SCV Water service area by providing programs and resources to use water efficiently. The program helps local businesses prioritize efficient water use and showcase their water conservation leadership to the community. Businesses can opt for a voluntary water-

use efficiency check-up, at no cost, to help them save water by:

• detecting and fixing leaks

• supplying water-saving devices (if needed)

• identifying other water savings opportunities to help lower water bills

• providing rebate and water-saving resource information

• To learn more, visit yourSCVwater.com/ water-champions. 

APRIL 2024 SANTA CLARITA VALLEY BUSINESS JOURNAL · 19
SCV ROTARY CLUB MEMBERSHIP OUTREACH We’re looking for people who want to give back to the community. www.SCVRotary.com Email for details: info@SCVRotary.com Our network of 1.4m neighbors, friends, and leaders volunteer their skills and resources to solve issues and address community needs. Ready to learn about becoming a member? Join us for a FREE lunch Wednesdays at Noon. SCV Senior Center 27180 Golden Valley Santa Clarita, CA 91350 ENJOY LUNCH ON US!
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The List: Top Employers

20 · SANTA CLARITA VALLEY BUSINESS JOURNAL APRIL 2024
Ranked by Number of Employees NAME # employees contact title address Henry Mayo Newhall Hospital 1917 CEO 23845 McBean Pkwy., Valencia, 91355 Six Flags Magic Mountain 1900 Donald McCoy President 26101 Magic Mountain Pkwy., Valencia, 91355 William S. Hart School District 1641 Mike Kulman Superintendent 21380 Centre Pointe Pkwy., Santa Clarita, 91355 College of the Canyons 1535 Dianne G. Van Hook Chancellor 26455 Rockwell Canyon Rd., Santa Clarita, 91355 U.S. Postal Service 1414 Multiple Locations, Santa Clarita Princess Cruises 1308 Jan Swartz President 24305 Town Center Drive, Valencia, 91355 Saugus Union School District 1254 Colleen Hawkins Superintendent 24930 Avenue Stanford, Santa Clarita, 91355 Boston Scientific 875 Maulik Nanvaty Senior Vice President 25155 Rye Canyon Loop, Valencia, 91355 City of Santa Clarita 811 Ken Striplin City Manager 23920 Valencia Blvd., 91355 Master's University 755 Sam Horn President 21726 Placerita Canyon, Santa Clarita, 91355 Woodward HRT, Inc 721 Thomas Gendron CEO 25200 Rye Canyon Rd, Santa Clarita, 91355 Newhall School District 715 Leticia Hernandez Superintendent 25375 Orchard Village Road, Suite 200, Valencia, 91355 Quest Diagnostics 608 Cristen Farrell Senior HR Business Partner 27027 Tourney Rd, Valencia, 91355 Scorpion Internet Marketing and Design 601 Rustin Kretz CEO and Founder 27750 Entertainment Drive, Valencia, 91355 California Institute of the Arts 600 Ravi Rajan President 24700 McBean Pkwy., Valencia, 91355 Amazon 580 Jeff Bezos CEO Multiple Locations, Santa Clarita Advanced Bionics 548 Victoria Carr-Brendel Group Vice President 28515 Westinghouse Place, Valencia, 91355 Contractor's Wardrobe 473 Greg Mullen Plant Maanger 26121 Avenue Hall, Valencia, 91355 Walmart 450 Doug McMillon CEO Multiple Locations, Santa Clarita Stay Green Inc. 400 Chris Angelo President & CEO 26415 Summit Circle, Santa Clarita, 91350 Auto Nation 400 Mark LeCompte General Manager 23649 Valencia Blvd., Valencia, 91355 Q2 Solutions 393 Brian O'Dwyer CEO and Founder 26829-27049 Tourney Rd, Valencia, 91355 Kaiser Permanente 384 Greg Adams CEO Multiple Locations, Santa Clarita Gothic Landscape 380 Jon & Rob Georgio CEO 27413 Tourney Rd. Suite 200, Valencia, 91355 Wesco Airfract 375 Todd Renehan CEO 24911 Avenue Standord, Valencia, 91355 AMS Fulfillment 367 Jay Catlin CEO 29010 Commerce Center Dr, Valencia, 91355 Bocchi Laboratories 365 Joe Pender President 26421 Ruether Ave., Valencia, 91355 ITT Aerospace Corporation 360 Luca Savi CEO 28150 Industry Dr, Valencia, 91355 Pharmavite 345 Doug MacLean CEO 28355 Witherspoon Pkwy., Valencia, 91355 Costco Wholesale 302 W. Craig Jelinek CEO 18649 Via Princesa, Santa Clarita, 91387 McDonald's 291 Jay Schutz Owner/Operator 26370 Diamond Place, Suite 500, Santa Clarita, 91350 Landscape Development, Inc. 280 Gary Horton President 28447 Witherspoon Parkway, Valencia,91355 TA Aerospace 270 Carol Marinello President 28065 Franklin Pkwy, Valencia, 91355 Castaic Union School District 248 Steve Doyle Superintendent 28131 Livingston Ave., Valencia 91355 B & B Manufacturing 240 Fred Duncan President 27940 Beale Ct, Valencia, 91355 Shield Healthcare 233 Jim Snell President & CEO 27911 Franklin Pkwy, Valencia, 91355 Forrest Machining Inc 232 Joanne Cutler CEO 27756 Avenue Mentry, Valencia, 91355 ASC Process Systems 226 Dave Mason President & CEO 28402 Livingston Ave, Valencia, 91355 Aerospace Dynamics International 213 John Marshall General Manager 25540 Rye Canyon Rd, Valencia 91355 SCV Water 202 Gary R. Martin President 27234 Bouquet Canyon Rd, Santa Clarita, 91350 Comfort Keepers 202 Myles McNamara President/Owner 23900 Lyons Ave, Santa Clarita, 91321 Fralock Corp 200 Scott Tucker CEO 28525 Industry Dr, Valencia, 91355 Bioness 200 Todd Cushman CEO 2510 Rye Canyon Loop, Valencia, 91355

ED TECH

Continued from page 6

technology and education was generative AI, following the introduction of ChatGPT and other chatbots that produce text seemingly written by a human in response to a question or prompt. Educators immediately worried that students would use the chatbot to cheat by trying to pass its writing off as their own. As schools move to adopt policies around students’ use of the tool, many are also beginning to explore potential opportunities — for example, to generate reading assignments or coach students during the writing process.

AI can also help automate tasks like grading and lesson planning, freeing teachers to do the human work that drew them into the profession in the first place, said Victor Lee, an associate professor at the GSE and faculty lead for the AI + Education initiative at the Stanford Accelerator for Learning. “I’m heartened to see some movement toward creating AI tools that make teachers’ lives better — not to replace them, but to give them the time to do the work that only teachers are able to do,” he said. “I hope to see more on that front.”

He also emphasized the need to teach students now to begin questioning and critiquing the development and use of AI. “AI is not going away,” said Lee, who is also director of CRAFT (Classroom-Ready Resources about AI for Teaching), which provides free resources to help teach AI literacy to high school students across subject areas. “We need to teach students how to understand and think critically about this technology.”

Immersive Environments

The use of immersive technologies like augmented real-

ity, virtual reality and mixed reality is also expected to surge in the classroom, especially as new high-profile devices integrating these realities hit the marketplace in 2024.

The educational possibilities now go beyond putting on a headset and experiencing life in a distant location. With new technologies, students can create their own local interactive 360-degree scenarios, using just a cell phone or inexpensive camera and simple online tools.

“This is an area that’s really going to explode over the next couple of years,” said Kristen Pilner Blair, director of research for the Digital Learning initiative at the Stanford Accelerator for Learning, which runs a program exploring the use of virtual field trips to promote learning. “Students can learn about the effects of climate change, say, by virtually experiencing the impact on a particular environment. But they can also become creators, documenting and sharing immersive media that shows the effects where they live.”

Integrating AI into virtual simulations could also soon take the experience to another level, Schwartz said. “If your VR experience brings me to a redwood tree, you could have a window pop up that allows me to ask questions about the tree, and AI can deliver the answers.”

Gamification

Another trend expected to intensify this year is the gamification of learning activities, often featuring dynamic videos with interactive elements to engage and hold students’ attention.

“Gamification is a good motivator, because one key aspect is reward, which is very powerful,” said Schwartz. The downside? Rewards are

specific to the activity at hand, which may not extend to learning more generally. “If I get rewarded for doing math in a space-age video game, it doesn’t mean I’m going to be motivated to do math anywhere else.”

Gamification sometimes tries to make “chocolate-covered broccoli,” Schwartz said, by adding art and rewards to make speeded response tasks involving single-answer, factual questions more fun. He hopes to see more creative play patterns that give students points for rethinking an approach or adapting their strategy, rather than only rewarding them for quickly producing a correct response.

Data Gathering and Analysis

The growing use of technology in schools is producing massive amounts of data on students’ activities in the classroom and online. “We’re now able to capture moment-to-moment data, every keystroke a kid makes,” said Schwartz — data that can reveal areas of struggle and different learning opportunities, from solving a math problem to approaching a writing assignment.

But outside of research settings, he said, that type of

granular data — now owned by tech companies – is more likely used to refine the design of the software than to provide teachers with actionable information.

The promise of personalized learning is being able to generate content aligned with students’ interests and skill levels, and making lessons more accessible for multilingual learners and students with disabilities. Realizing that promise requires that educators can make sense of the data that’s being collected, said Schwartz – and while advances in AI are making it easier to identify patterns and findings, the data also needs to be in a system and form educators can access and analyze for decisionmaking. Developing a usable infrastructure for that data, Schwartz said, is an important next step.

With the accumulation of student data comes privacy concerns: How is the data being collected? Are there regulations or guidelines around its use in decision-making? What steps are being taken to prevent unauthorized access? In 2023 K-12 schools experienced a rise in cyberattacks, underscoring the need to implement strong systems to

APRIL 2024 SANTA CLARITA VALLEY BUSINESS JOURNAL · 21 See TECHNOLOGY,
24
page

The Rise of Skill-Based Hiring in the Workplace

In the ever-evolving landscape of the global job market, we at College of the Canyons understand the paradigm shift that is under way as employers increasingly prioritize skills over traditional degrees when making hiring decisions.

This transformative trend reflects a growing acknowledgment that skills are dynamic and adaptable, playing a crucial role in the success of both individuals and organizations. Historically, academic degrees have been regarded as the primary determinant of a candidate’s suitability for a job.

Recently, with the rapid pace of technological advancement and the dynamic nature of modern industries, employers are recognizing that the ability to learn and apply specific skills is often more relevant than a formal qualification. Industries such as technology, digital marketing, and data science are at the forefront of the skill-based hiring movement. In these fields, where innovation occurs at a breakneck pace, employers are prioritizing candidates who possess the most up-to-date and relevant skills.

Technical skills remain crucial. However, there is an emerging recognition of the importance of professional skills in the workplace. Communication, collaboration, adaptability, and problem-solving have become integral components of a well-rounded skill set. Employers are placing greater emphasis on these interpersonal skills, understanding that a candidate’s ability to work effectively within a team and navigate complex challenges can significantly impact overall organizational success.

While the shift towards skill-based hiring is promising, it is not without its challenges. Employers must develop effective methods for assessing and verifying candidates’ skills, and individuals must actively seek opportunities to upskill and showcase their abilities. Additionally, there may be resistance to change in industries where degrees have traditionally held significant weight.

This approach not only benefits employers by ensuring they have access to the most relevant and adaptable talent, but it also empowers individuals to focus on developing the skills that matter most in the rapidly changing world of work. By embracing this shift, both employers and job seekers can contribute to a more dynamic, inclusive, and resilient workforce.

At College of the Canyons, we offer

more than 50 Career Education programs in everything from automotive technology to graphic design, to paralegal studies, to welding, and they focus on ensuring students acquire the technical skills that make them sought after by employers, along with the professional skills that enable them to become valued members of a team.

In our Workforce and Economic Advancement division, we work with local companies to develop and deliver customized training for their employees on virtually any training topic — from advanced technology to supply chain management, to leadership development and manufacturing skills. Because our training programs are developed in collaboration with the companies we serve, they are designed to increase organizational efficiencies, enhance employee productivity, and help close skills gaps to boost growth and competitiveness.

While the job market is always evolving and changing, so is College of the Canyons.

Dr. Dianne Van Hook serves as chancellor of College of the Canyons. To learn more about how College of the Canyons can help your business thrive, plese visit www.canyonsworkforce. org. 

22 · SANTA CLARITA VALLEY BUSINESS JOURNAL APRIL 2024
Economic DEvElopmEnt corporation 26455 Rockwell Canyon Road | UCEN 263 | Santa Clarita, CA 91355 | (661) 288-4400 | www.scvedc.org Econo Watch Santa Clarita Valley Q4 2023 Q3 2023 Q4 2023 Sq Ft Commercial Vacancy Rates Office Space 21.78% 22.72% 2,856,082 Industrial Space 2.40% 3.60% 27,318,167 Total Avail SF 30,174,249 Total Marked Sq. Ft. Vacancy Percentage: Office Space - as a % of Vacancy 9.47% 10.04% N/A Industrial Space - as a % of Vacancy 90.53% 89.96% N/A Building Permits Feb ‘24 Jan ‘24 Feb ‘23 New Commercial/Industrial Building Permits 2 8 6 Commercial Tenent Improvements/Alterations 22 13 38 New Residential Units (SF) - City of SC 3 3 16 Unemployment Rates Jan ‘24 Dec ‘23 % Change Santa Clarita N/A 4.7% Palmdale N/A 6.5% Lancaster N/A 6.7% Glendale N/A 4.9% Los Angeles County N/A 5.0% State N/A 5.1% Housing Stats Jan ‘24 Dec ‘23 Jan ‘23 SCV Average Home Price 916,800 884,200 946,800 SCV Average Condo Price 576,100 578,700 545,900 SCV Home Sales 91 1,721 89 SCV Condo Sales 40 708 39 SCV Avg. # of Days on Market (SF) 40 31 40 SCV Single Family Home Inventory 289 249 343 employment January annual benchmarking labor

FEATHERS

Continued from page 7

shines through their team’s creativity, precision, and extensive knowledge, making them a standout choice for all printing and signage needs.

One of Feathers Signs and Printing’s standout services was their vehicle wraps. From individual cars to entire fleets of national vehicles, they transformed ordinary vehicles into mobile works of art. Their expertise in design and installation ensured that each wrap not only looked stunning but also stood the test of time on the road, We can also wrap Boats and even Aircraft!

The company’s commitment to innovation extends beyond its services; it’s ingrained in its approach to sustainability as well. Feathers Signs and Printing embraced eco-friendly materials and practices whenever possible, ensuring that their impact on the environment is minimal.

As Feathers Signs and Printing continues to grow, their influence spread throughout Santa Clarita and beyond. Their work can be seen in every corner of the city — from storefronts adorned with vibrant signage to highways populated by striking vehicle wraps. They had become an integral part of the fabric of Santa Clarita’s creative landscape.

At our company, we take pride in serving a diverse range of clients with a mission to provide top-notch signage and printing solutions. Our portfolio includes esteemed names like Mission Tortillas, NBC Universal, Live Nation, Planet Fitness, Kumon and AutoNation, among others.

In conclusion, Feathers Signs and Printing is more than just a family business; it is a testament to the power of creativity, innovation, and dedication. From humble beginnings rooted in Colombia’s rich history to becoming a leading force in Los Angeles’ bustling industry scene, Feathers Signs and Printing has carved out a niche for itself through sheer talent and hard work. Their story is one of passion, perseverance, and a commitment to excellence that continues to inspire all who encounter their work. 

Some of Feathers’ work that can be seen around town.

APRIL 2024 SANTA CLARITA VALLEY BUSINESS JOURNAL · 23
Jose Hoyos and his sons (from left) David, Alex, Juan and Daniel. PHOTO COURTESY FEATHERS

New Trends in Education

AI in the Classroom:

Generative AI, like the recently introduced ChatGPT, has made waves in education. While concerns about potential cheating arise, educators are also exploring its positive applications. AI can automate tasks like grading and lesson planning, allowing teachers to focus on personalized instruction. The goal is to enhance teaching, not replace it.

Social and Emotional Wellbeing:

The pandemic highlighted the importance of supporting students’ and teachers’ social and emotional wellbeing. Schools are increasingly prioritizing mental health resources and strategies to create a supportive learning environment.

Personalized and Self-Led Learning:

Customized learning experiences are gaining traction. Adaptive platforms tailor content to individual student needs, promoting self-directed learning and skill development.

Game-Based Learning and Esports:

Gamification engages students by incorporating game elements into educational activities. Esports programs are also emerging, providing opportunities for teamwork, strategy, and competition.

Microlearning and NanoLearning:

Bite-sized learning modules, known as microlearning or nano-learning, cater to short attention spans. These concise lessons can be easily integrated into busy schedules.

AR, VR and Immersive Technologies:

Augmented Reality (AR) and Virtual Reality (VR) offer immersive experiences. They transport students beyond traditional classroom boundaries, enhancing engagement and understanding.

Remember, these trends aim to create better learning environments and equip students with the skills they need to succeed. As technology continues to evolve, educators must adapt thoughtfully to maximize its benefits while addressing potential challenges. 

New Ed-Related Legislation in California

1. Ethnic Studies Requirement (Assembly Bill 101):

California has become the first state to mandate that all high school students complete a semester-long course in ethnic studies to earn their diploma.

This move aims to foster understanding and appreciation of diverse cultures and histories.

2. Broadband Access Expansion (Assembly Bill 14 and Senate Bill 4):

These bills extend a state program that seeks to provide broadband access to Californians through grants funded by a tax on phone bills.

The goal is to bridge the digital divide and ensure equitable access to online resources.

3. Mental and Behavioral Health Support (Assembly Bill 309, Senate Bill 14, and Senate Bill 224):

• SB 14 allows absences due to mental and behavioral health to be counted as excused absences.

• SB 224 requires mental health instruction to be included in existing health education courses at middle and high schools.

• AB 309 asks the California Department of Education to develop voluntary protocols for schools in referring students for mental health support.

4. Layoff Noticing for Classified Staff (Assembly Bill 438):

This bill ensures that classified staff (such as support staff) receive the same advance notice of layoffs as teachers and administrators.

It aims to provide job protections and fairness across different roles within schools.

5. Support for Homeless Students (Assembly Bill 27 and Senate Bill 400):

These bills streamline the process for school districts and charter schools to identify homeless students and their families.

The goal is to provide necessary support and resources to vulnerable student populations.

These legislative changes reflect California’s commitment to improving education. 

TECHNOLOGY

Continued from page 21

safeguard student data. Technology is “requiring people to check their assumptions about education,” said Schwartz, noting that AI in particular is very efficient at replicating biases and automating the way things have been done in the past,

including poor models of instruction. “But it’s also opening up new possibilities for students producing material, and for being able to identify children who are not average so we can customize toward them. It’s an opportunity to think of entirely new ways of teaching – this is the path I hope to see. 

24 · SANTA CLARITA VALLEY BUSINESS JOURNAL APRIL 2024
ED LAW

File Statements Soon to Avoid Penalties

There’s a deadline fast approaching that oftentimes is overlooked but is significant nevertheless — the one for business property statements. And the deadline is here.

Each year, business property statements provide a basis for determining property tax assessments for business equipment and related fixtures. They are mailed by my office to most commercial, industrial and professional firms.

Businesses with personal property with an aggregate cost of $100,000 or more must file a business property statement each year by April 1. This is required by state law. However, you have until May 7 to file. After that a 10% penalty will be applied. Business inventory is exempt from taxation.

Generally, businesses with total personal property that cost less than $100,000 are not required to file a Business Property Statement annually. Instead, a value may be established based on an initial Business Property Statement filing or by an on-site appraisal. That value may be adjusted by subsequent annual on-site appraisals. Please note that if my office mails you a form, you are required by law to return the form regardless of the amount of personal property.

Business Personal Property is typically all property owned or leased by a business except Real Property and Inventory items.

Business Personal Property includes, but is not limited to:

• Machinery

• Computers

• Office equipment (e.g. fax machines, photocopiers)

• Telephones

• Furniture (e.g. desks, chairs, bookcases)

• Supplies

It’s important to remember that Business Personal Property is valued annually as of Jan. 1. If you were in business or owned personal property on that day and have the required amount of property, you are required to file, even if the Assessor does not mail one to you. Business property statements are private documents and are held confidential by my office.

Having said that, I understand this may have been a challenging year for some businesses and I am inviting you to provide me with information about your business equipment for the possibility of some relief. Businesses that were operating on Jan. 1 but then regrettably had to shutter are going to be considered. As an example, our office proactively reduced business personal property for about 47,000 businesses countywide.

Property taxes are based on the assessed value of your property. I also think it’s important to note that the very reason for our property taxes is to support vital public services provided to all of us, including law enforcement, fire protection, education, parks and recreation, as well as roads.

Property tax bills show land and improvement values. Improvements include all assessable buildings and structures on the land. In general, properties that are owned and used by educational, charitable, religious or government organizations may be exempt from certain property taxes. You also may qualify for certain exemptions.

The bureaucratic name for the Business Property Statement is the 571-L and as I mentioned it must be filed no later than May 7 to avoid a penalty. For more information go to: https://assessor.lacounty. gov/businessowners/business-propstatement-filing.

Finally, if you want to contact us by phone, please call 213-974-3211 or 888807-2111 toll-free.

Los Angeles County Assessor Jeff Prang leads the largest local public property assessment agency in the nation. His office of about 1,400 appraisers and support staff are dedicated to creating an accurate and timely property Assessment Roll. This year, the Los Angeles County Assessor’s Office conducted more than 2.5 million real estate and business assessments valued at nearly $2 trillion. 

APRIL 2024 SANTA CLARITA VALLEY BUSINESS JOURNAL · 25
OPENING A NEW BUSINESS? THE SIGNAL CAN HELP! We will help you publish your Fictictious Business Name or D.B.A. If you have already filed with the County Clerk, we can publish immediately. We are adjudicated for LOS ANGELES COUNTY. FOR MORE INFO, PLEASE CALL: (661) 287-5508 dba@signalscv.com

Santa Clarita Stock Average

Santa Clarita Stock Average Below you will find a list of local Santa Clarita-based or prominent Santa Clarita companies used for our averages. Each month we will take the average of all these stocks and show that number. Tracking that number from month to month will give you a window into how our local company’s stocks are performing. Last month the index was 3,827.84 and the average price per share was $127.59 This month the index is 3,690.40, down 137.40 or 3.4 % For an average share price of $123.01.

26 · SANTA CLARITA VALLEY BUSINESS JOURNAL APRIL 2024 Company TICKER industry 4/3/23 price 3/1/24 price 3/29/24 price Amazon AMZN Retail 103.31 178.00 179.82 Auto Nation AN Auto dealers 134.36 151.98 165.58 Bank of SoCal BCAL Banking 14.44 15.17 14.91 Bioventus BVS Biomedical 1.07 4.90 5.20 Boeing BA Aerospace 212.48 200.17 192.91 Boston Scientific BSX Biomedical 50.03 67.13 68.12 California Resources CRC Energy 38.5 53.96 55.10 Carnival CCL Entertainment/leisure 10.16 16.04 16.34 CBRE CBRE Commercial real estate 72.81 92.98 97.24 Comcast CMCSA Communications 37.89 42.61 43.40 Costco COST Retail 496.65 752.00 732.28 Disney DIS Entertainment media 100.05 111.75 122.65 Five Point Holdings FPH Home developer 2.35 3.18 3.14 Home Depot HD Retail 295 384.39 383.60 IQVIA Holdings IQV Laboratory services 198.89 252.45 252.89 ITT Inc. ITT Aerospace/manufacturing 86.3 126.66 136.03 KB Homes KBH Home developer 40.18 68/24 70.80 Kohl's KSS Retail 23.54 27.74 29.11 Lennar LEN Home builder 105.11 161.48 172.92 Lowes LOW Retail 199.97 244.69 255.30 McDonalds MCD Restaurants 279.61 290.73 282.36 Otsuka Holdings OTSKY Pharmaceutical 15.8 20.16 20,73 Quest Diagnostics DGX Laboratory services 141.48 124.68 133.11 Six Flags SIX Entertainment/leisure 26.71 26.09 26.32 Sodexo SDXAY Home / Food services 19.87 22.27 22.87 Sonova Holdings SONVY Biomedical equipment 90.65 62.58 57.88 Textron TXT Industrial 70.63 88.68 95.93 Tri Pointe Homes TPH Home developer 25.32 35.64 38.66 Walmart WMT Retail 147.45 58.61 60.18 Woodward WWD Aerospace/manufacturing 97.37 142.15 154.12

SCV Industry Panel: Santa Clarita Valley’s Industry Trailblazers

Engage in dynamic panel discussions with Santa Clarita Valley’s industry trailblazers. Gain exclusive insights into their strategies, challenges, and proactive approaches.

Don’t just adapt—thrive in the future of work!

Secure your spot today! Register by May 9,2024 Sponsorships are available. For more information contact Kathy Norris, Kathy@via.org or 661.294.8088

STEVE YOULIOS | Owner, Jersey Mike’s Sub

Steve Youlios is the owner/operator of nine Jersey Mike’s stores in the Santa Clarita Valley, with two existing stores in Santa Barbara and another in development. Previously a radio sales veteran at CBS Radio and KFWB 980 in Los Angeles, he transitioned into the food industry in 2008 with the opening of his first Jersey Mike’s on Bouquet Canyon Road. Committed to both business success and community service, Youlios actively supports local organizations and education initiatives, offering excellent fundraising opportunities and employment options within the community.

DALE DONOHOE | CEO of Intertex General Contractors Inc.

Dale Donohoe, boasts an impressive record of community involvement and professional success. As founder of Intertex General Contractors, Inc. in 1984, Dale has developed numerous retail, office, and industrial projects, contributing significantly to the local economy. His leadership extends to various nonprofit organizations, including Henry Mayo Newhall Hospital, SCV Boys and Girls Club, and SCV Child & Family Center, where he has served as a board member. Dedicated to giving back, Dale continues to support Santa Clarita nonprofits through personal and corporate donations, exemplifying his commitment to the community’s well-being.

HARRIET HAPPEL | Dean of Career Education, Integrative Learning and the Employment Center, COC

Harriet Happel serves in the role of Dean of Career Education, Integrative Learning and the Employment Center at College of the Canyons in Santa Clarita, California. In addition, Harriet serves on the executive board for the California Community College Association of Occupational Education as the Communications Officer. Harriet also serves on the executive board for the National Coalition of Advanced Technology Centers.

GARY CORONA | General Manager, DrinkPAK Santa Clarita

Gary has 10+ years of experience in the beverage industry, leading manufacturing operations in batching, packaging, logistics, and maintenance. Gary also brings expertise in new line installation, data-driven continuous improvement initiatives, and Lean Six Sigma. In Gary’s previous role at Tropicana, he was responsible for production across 14 packaging lines and storage/shipping across a large chilled truck and rail distribution center.

WELCOME TO OUR NEW VIA MEMBERS

Hauge Printing Company

Bryan Hauge (661) 294-6545 sales@haugeprinting.com

GC Group Consulting, LLC

Corey Curties (323) 251-1212 Coreyspeaks2@gmail.com

Edward Jones

Susan Kakiki (661) 288-2120

Susan.kakiki@edwardsjones.com

May 23 | VIA After Five

360 Executive Suites 5:00

Cocktails & Conversation

Senator Scott Wilk

July 10, 6:00 p.m.

Cocktails & Conversation

Assemblywoman Pilar Schiavo

Desert Haven Enterprises, Inc.

Jeff Whiteford, Sr. Manager (661) 802-2764

jwhiteford@deserthaven.org

Maddie The Dog Maven

Madison Wilson, Owner (661) 606-0405 Pugluv64@gmail.com

Insperity

Mark Shramek, Advisor (805) 372-1877

Mark.shramek@insperity.com

July 19 | VIA Luncheon Update from Centennial (Town Center Mall) 11:30 am. - 1:30 p.m.

Dianne G. Van Hook University Center, RM. 258

J Blair Group, Inc.

John Blair, President (323) 309-2255 John@jblairgroup.com

Carousel Ranch

Denise Redmond, Co-Founder (661) 268-8010

dredmond@carouselranch.org

First Bank

James Nath (818) 979-1227

james.nath@fbol.com

July 25 | VIA After Five Prosperitas Financial 5:00 - 7:00 PM 25060 Avenue Stanford, #100 Valencia, CA 91355

A D V O C A T E . E D U C A T E I N N O V A T E VALLEY INDUSTRY ASSOCIATION ADVOCATE
EDUCATE • INNOVATE
VISIT VIA.ORG
2024 UPCOMING EVENTS
- 7:00 PM 25101 The Old Rd Stevenson Ranch, CA 91381
27
Five Bella Vida | SCV Rot. Club 5:00 - 7:00 PM 27180 Golden Valley Road Santa Clarita, CA 91351
June
| VIA After
June 20, 6:00 p.m.
John Shaffery Poole Shaffery Selina Thomas 6 Degrees HR Consulting Gary Saenger Saenger Assoc. Adel Villalobos Lief Organics
VIA.BJ.April2024.V1.indd 2 3/26/24 3:14 PM
Panelist from VIA’s March Luncheon, HR: Navigating Best Practices in the SCV’s Dynamic Industries
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