SiGMA Issue 15 by SiGMA Group

15 SUMMER/AUTUMN 2021 2021年夏/秋刊

The Future of Integrated Resorts

综合度假村的未来 p. 50

Gaming in Africa Finding Harmony 非洲的博弈——找寻和谐 p. 112

King of Cards the

纸牌之王 p. 54

WORLD’S GAMING FESTIVAL 世界博弈节

INTRODUCTION 简佪

EDITOR'S NOTE 编者注 2021 has not been without its challenges - despite this, we have a number of triumphs worth shouting about. We’re proud to have been there for a number of markets finding their way out from long periods of shutdowns and social distancing, holding a series of iGathering dinners, which for some, were the first networking events since the pandemic took hold. From London to Kiev, it’s been great to get back to what we do and love best - bringing people together. Take a look at some of our best moments in the gallery section, starting on page 72. On a personal note, the magazine has had a little dusting of magic from Jessica, taking on a fresh new feeling through its redesign. We hope you love it as much as we do.

2021年有着自己的挑战——尽管如此，我们还是赢得了

许多值得大肆宣扬的胜利。在许多市场找寻方法摆脱长期停工和社交距离的过程中，我们很自豪能够参与其

中，举办一系列IGATHERING 晚宴，对于某些人来说，这是自疫情发生以来的第一次社交活动。从伦敦到基辅，

回到我们最擅长且最喜欢的事情上——把人们聚集在一起——这真是太好了。请翻阅图库锦集，欣赏我们一些精彩时刻，就在本期72页之后。

这里我想提一下，JESSICA通过对杂志的重新设计施了

点小魔法，带来新鲜的阅读感受。我们希望您像我们一样喜欢这个巧思。

Fittingly this issue tells a number of personal stories, taking us down the roads less travelled, in shoes well worn from hardwon experience. Araksi Sargsyan, for example, shares how her growing career in this industry took its first steps when she joined BetConstruct's team as a customer service representative. Today she is the Head of Business Development at DS Virtual Gaming. Katja Nordstrom, CEO of CatCasino is also nothing short of inspiring, having reached the top of her profession in just 6 short years.

本期恰如其分地讲述了许多个人故事，带领我们走过人烟

Joerg Hofman, on the other hand, takes a look at how Germany’s new Interstate Treaty on Gambling is faring 3 months on from its summer launch.

另一方面，在德国新州际博弈条约于夏季发布后 3个

And of course it wouldn’t be an editorial without giving thanks. As always thanks goes to founder Eman Pulis for having confidence in the face of uncertainty - his determination to move forward is a tide that lifts all boats. Our growing team of translators has also worked hard to help ensure this magazine continues to reach a wide audience, with content spanning 10 key international languages. Thanks also to Aleksey for keeping standards high with stellar photography, to Jessica for taking her creativity to new heights, and to the editorial team for insightful and inspired content. Enjoy the issue,

罕至的道路，亲身体会那些来之不易的经验。例如，ARAKSI SARGSYAN分享了她在加入BETCONSTRUCT团队担任客

户服务代表时，如何在该行业不断发展的个人职业生涯中迈出第一步；如今，她是 DSVIRTUAL GAMING 的业务发展主管。 CATCASINO的首席执行官 KATJA NORDSTROM 也

非常激励人心，她在短短 6 年内就达到了个人职业顶峰。

月，DSWV主席MATHIAS DAHMS探讨了进展情况。

当然，没有感谢的编者注就不完整。一如既往，感谢创始

人EMAN PULIS 在面对不确定性时充满信心——他前进的决心是一股推动所有船只的潮流。我们不断壮大的翻译团队也努力帮助确保这本杂志持续满足广泛受众，以

10种主要的国际语言呈现内容。还要感谢ALEKSEY在一流摄影方面保持高标准，感谢JESSICA将她的创造力提

升到新的高度，并且感谢编辑团队提供富有洞察力和灵感的内容。

享受这期内容吧！

Hand delivered to various expos worldwide, executive lounges, embassies and government institutions. The magazine is also delivered by post to leading gaming and related companies worldwide. For information regarding promotion and advertising kindly call (+356) 2700 2836 / 2133 6670 or email pr@sigma.world 亲自送到世界各地的各大博览会、行政贵宾厅、马耳他大使馆和政府机构。该杂志还

通过邮寄方式，送达全球10,000家领先的博弈与相关公司。有关推广和广告的信息，敬请致电(+356) 2700 2836 / 2133 6670 或发送电子邮件至 pr@sigma.world。

www.sigma.world

SiGMA is published by S.G. Worldwide Media Company Ltd, Pindou 4, 2409 Egkomi, Nicosia, Cyprus. SiGMA由S.G. Worldwide Media

Company Ltd出版，地址为Pindou 4,

2409 Egkomi, Nicosia, Cyprus。

SUMMER / AUTUMN 2021

ISSUE 15

ENJOY THE ISSUE! 请欣赏本期内容! Editor 编辑 Katy Micallef Creative Director 创意总监 Jessica Camilleri Photography 摄影 Aleksey Leonov Graphic Designer 图形设计师 Lea Markiewicz Contributors 撰稿人 Maria Debrincat, Ramona Depares, Kevin Santy, Laura Schembri & Darlene Zammit Sales 销售团队 Renee Micalled Decesare, Ana Maria Duarte Delgado, Denis Dzyubenko, Elisa Martinotti & Marie Reyjal Translators 翻译 Amandine Iseux, Jordi Cabrera Portolés, Catherine Peishan Hsu & Ihor Ziomkovsky

SUMMER / AUTUMN 2021

CONTENTS 目录 14

SiGMA EXECUTIVE SERIES SIGMA高管系列 We take a look at the thought leaders shaping the future of the industry.

我们来看看塑造产业未来的思想领袖们。

GERMANY: A NEW ERA 德国：新纪元

Joerg Hofmann looks at the challenges Germany's recently regulated market will have to face. Joerg Hofmann检视了德国近期受监管的市场必将面临什么挑战。

IS GAMIFICATION THE FUTURE? 游戏化是否为未来趋势？

Evoplay CCO Vladimir Malakchi speaks to SiGMA.

Evoplay首席营销官Vladimir Malakchi与SiGMA分享观点。

AHEAD OF THE GAME 在游戏中领先 CEO of CatCasino, Katja Nordstrand on what it takes to launch a new casino. CatCasino 首席执行官 Katja Nordstrand 介绍了开设新赌场所需的条件。

All rights reserved. Reproduction in whole or in part is strictly prohibited without prior consent in writing. Opinions expressed in SiGMA are not necessarily those of the editor or publisher. All reasonable care is taken to ensure truth and accuracy, but the editor and publishers cannot be held responsible for errors or omissions in articles, advertising, photographs or illustrations. 保留所有权利。未经事先书面同意，严禁全部或部分复制SiGMAgazine的内容。 SiGMAgazine中的内容仅代表作者的个人观点，与编辑者和出版方无关。我们会采取一切合理措施确保内容的真实性和准确性，但对于文章、广告、照片或插图中出现的错误或遗漏，编辑者和出版方不承担任何责任。

ISSUE 15

THE FUTURE OF INTEGRATED RESORTS 综合度假村的未来

Can master planning help rebuild tourism within the gambling industry? 总体规划是否有助于重建博弈产业中的旅游业？

KING OF CARDS 纸牌之王

David Mahon explains how he’s turned traditional card games on their head.

说明了他如何彻底翻转传统卡牌游戏。

GOING AGAINST THE GRAIN: A CAREER IN iGAMING 离经叛道：iGAMING的职涯

Julia Sivertsvik on the many opportunities a career in the iGaming sector has to offer. Julia Sivertsvik谈论iGaming领域可以提供的许多职涯机会。

100

112

THE MISSING LINK 消失的链接

We take a closer look at link building and SEO.

仔细审视链接创建与SEO。

112

GAMING IN AFRICA - FINDING HARMONY 非洲的博弈——找寻和谐 Amne Suedi explores Africa’s complex and evolving gaming markets.

Amne Suedi解释了非洲复杂且不断演变的博弈市场。

118

SOUTH AFRICA: REDUCING THE REGULATORY BURDEN 南非：降低监管负担 Sean Coleman writes about the urgent need for unified regulation.

Sean Coleman道出了统一监管的迫切需要。

GALLERY 图库

122

SPOTLIGHT INTERNATIONAL 聚焦国际

133

WHO’S WHO 谁是谁

SUMMER / AUTUMN 2021

THE WAY FORWARD 前方的道路

here’s no sweeter comeback after a year of social distancing and lockdowns than to launch our November event with not just one but four leading shows for what promises to be the mother of all conferences. From the 16th to 19th November, SiGMA, alongside AGS and AIBC, will bring the best in the business to a first-class meeting point at the Malta Fairs and Convention Centre (MFCC). The alignment of our super-shows allows investors to leverage the significant crossover potential for multi-faceted deals and to double down on opportunities to connect with some of the leading affiliates, policy makers and thought leaders. Malta Week is your chance to tap into the synergy between the emerging tech, digital marketing and gaming sectors, the rocket fuel for diverging verticals to learn from each other, and most importantly do more business with each other. If we want a truly global industry - this is the way forward. The inception of our latest projects also aim to do just this. The soon to launch Startup fund will serve to bridge emerging tech and gaming under one roof - bringing on a team of leading advisors and investors to give startups a jumpstart in the business world. Alongside the Startup Pitch competition we’re able to continue investing in the future of this industry by offering a platform for up-and-coming entrepreneurs to bring their ideas to market. Similarly, the AGS Advisory Group will rope in a team of leading advisors and innovators, creating an exclusive member-based network committed to the successful growth of the Affiliate Grand Slam Summit - on its way to becoming the world’s top destination of affiliate marketers and ecommerce entrepreneurs.

在经历了一年的社交距离与封锁之后，没有什么比推出

我们11月的活动更让人高兴的了。该活动将不仅有一场

会议，而是四个领先的展会，有望成为所有会议之母。 11 月16日至19日，SiGMA结合代理大满贯（AGS）和人工智

能与区块链会议（AIBC），将在马耳他展览和会议中心举行一流的会议，为业界的最佳人士提供服务。

我们各场超级展会相互配合，使投资者能够利用重要的交叉潜力进行多方面的交易，并加倍利用机会与业内一些领先的代理商、政策制定者和思想领袖进行交流。

马耳他周是您利用新兴科技、数字营销和博弈行业之间协同作用的机会，是多样垂直产业相互学习的燃料，最重要的，其将为彼此带来更多业务来往。如果我们想要一个真正的全球产业——这就是前进的方向。

我们最新推出的项目也为了达成这项目标。 SiGMA基金会与加速器将一起为新兴技术和博弈搭建桥梁——带来一

个领先的顾问和投资者团队，带领初创企业跃入商业世界。举办SiGMA初创企业擂台，我们能够继续投资于这个产业的未来，为新兴的创业者和初创企业提供平台，将他们的想法推向市场。

同样，AGS顾问团将吸纳一个由领先的顾问和创新者组

成的团队，创建以会员为基础的独家网络促使代理大满

贯峰会成功发展——往成为联盟营销人员和电子商务企业家的世界顶级所在地前进。

ISSUE 15

INTRODUCTION 引言

“ THERE’S NO SWEETER COMEBACK AFTER A YEAR OF SOCIAL DISTANCING THAN TO LAUNCH OUR NOVEMBER EVENT WITH NOT JUST ONE BUT FOUR LEADING SHOWS ”

Eman Pulis, Founder, SiGMA Group

SUMMER / AUTUMN 2021

16-18 NOV

www.sigma.world

www.aibc.world

16-18 NOV

18-19 NOV

www.afﬁliategrandslam.com

www.med-tech.world

STARTUP Over 100 startups will be selected to showcase their products and initiatives throughout SIGMA/ AGS events. Each startup will have a small booth at SIGMA/ AGS surrounded by top investors and mentors. However, only the judges' top ten make it to the Pitch during the final leg of the Summit. Participants can increase their

chance of being one of the top 100 by providing a 3-minute videointroduction upon participation! SIGMA/AGS is not just a onetime-event, but a holistic platform bringing investors and startups together under one roof, forging connections, and building longlasting relationships.

STARTUP VILLAGE PARTICIPANTS RECEIVE: 初创企业村参加者将获得：

Brand Visibility: Free 1x1 booth including cost of printing and furniture. 品牌曝光：免费的1X1M的展位，包括印刷和家桌椅等家具费用。

Premium Networking: Invitation to premium networking events during SiGMA/AGS. 顶级网络：受邀参加SIGMA/AGS展会期间的顶级网络交流活动。

Live Presentation: Startup Pitch presentation for ten finalists and meeting with investors on stage. 现场报告：十位最终入围者将在初创企业擂台上进行报告，并在舞台上与投资者见面。 PR and Media: PR opportunities through SiGMA/AGS's wide array of media. 公关与媒体：通过SiGMA/AGS各式各样的媒体渠道进行公关的机会。

Consultancy and leads: Free consultancy and potential leads from leading industry veterans. 咨询与潜在客户：领先的业界资深人士为您提供免费咨询并带来潜在客户。

Building relationships: Personal connections to potential customers and investors. 建立关系：与潜在客户和投资者建立个人联系。

ISSUE 15

PITCH 擂台

超过100家初创企业将获选在整场活动中展示他们的产品和计划。每家初创公司都将在SiGMA/

AGS上拥有一个小展位，周围环绕顶级投资人和

导师。然而，只有评审的前十名才能进入峰会最后

一站的擂台。参与队伍可以提供一支3分钟的视频介绍，增加跻身前100名的机会！

SiGMA/AGS并非仅仅是一次性的活动，而是将投资人和创业公司聚集在一起、形成联系并建立长期关系的整体平台。

SUMMER / AUTUMN 2021

" WE TAKE A LOOK AT THE THOUGHT LEADERS SHAPING THE FUTURE OF THE GAMING INDUSTRY "

examines how they have embraced B2B - a ‘logical expansion’ into diversification, their new headquarters in Limassol - now the ‘heart of the company’, and the first tentative steps into the Asian markets.

n the upcoming season of the SiGMA Executive Series, created exclusively for SiGMA TV, we take a look at the thought leaders shaping the future of the gaming industry as it adapts and evolves following an unprecedented year of upheaval. While the full series of interviews can be found on SiGMA TV; our dedicated youtube channel, we’re bringing you some of the best moments to SiGMA Magazine. Ever since it burst onto the iGaming scene almost five years ago, Soft2Bet has been enjoying a meteoric rise that not even a global pandemic could halt. An interview with CEO Boris Chaikin

ISSUE 15

“Our B2B and white label offering is a little bit different than the audience has seen so far, as we still keep a very solid, vested interest in each of these brands. We’re very hands-on with the daily operations, we treat them as our own brands within the team - even our customer service employees are not really aware which is a B2C and which a B2B brand. They’re all treated in the same way, which I believe is a key component to our success in B2B offerings,” opines Chaikin. Meanwhile, Bryan Blake, CEO and Founder of Hexopay, gets into digital payments, speaking passionately about the tech-savvy streak running through European gambling, as well as offering insight into how crypto has helped shake things up in the M&A world,

spearheading exciting changes for the fintech space. “M&A in fintech is always evolving depending on how the market is moving crypto has sped this up and made today’s Fintech space a little more exciting. If you look back over the last 10 years, the pace of new payment technology, crypto advances, the number of crypto coins that have come into the market and are coming into the market is quite significant. We are moving alongside a very fast-paced trend,” says Bryan. Last but not least, we delve into the exciting world that makes up Alea Gaming. We ask Founder and CEO Alexandre Tomic whether we’re ever going to see the kind of mass adoption VR deserves, B2B strategy, and where he sees the future of iGaming heading. “Let's say that if 2012 was the year of mobile - 2022 could be the year of VR... The future is going to be more about mixed realities. It's an amazingly immersive experience that I recommend to everyone." Alexandre will also feature as our next cover story for BLOCK Magazine - our last issue for 2021 - out towards the end of the year. Scan the QR codes to watch each interview in full.

EXECUTIVE SERIES 高管系列

SiGMA EXECUTIVE SERIES with Ramona Depares

SiGMA高管系列是专门为SiGMA电视打造的

洋溢地讲述了贯穿欧洲博弈业的技术精髓，并

未来的思想领袖。该产业在经历了史无前例的

技领域带来令人兴奋的变化提供了见解。

节目，在新一季中，我们审视了塑造博弈产业动荡之年后，正在适应和演变。

完整的采访系列可以在我们专属的YOUTUBE 频道——SiGMA电视上找到。在此，我们将 SiGMA杂志带来一些精彩的片段。

自从五年前在iGAMING舞台上崭露头角以

来，SOFT2BET一直在享受着流星般的崛起，甚至连全球疫情都无法阻挡。对首席执行官

“金融科技领域的并购总是在不断发展，这取决于市场的动向——加密货币加快了这一进程，使今天的金融科技领域变得更加令人兴

奋。如果你回顾一下过去的10年，新的支付技术、加密货币的进步、已经进入市场和正在进

入市场的加密货币的数量相当庞大。我们正在

以一个非常快节奏的趋势前进。 ”BRYAN说到。最后，但同样重要的，我们深入了解建构出

而他们在利马索尔設立新总部，现在是“公司的

行官ALEXANDRE TOMIC接受采访，内容涵盖

心脏”，同時為进入亚洲市场試探性的第一步。 “我们的B2B和白标产品与观众迄今为止看到的

ALEA GAMING的刺激世界。创始人兼首席执

了是否会看到VR应有的大规模采用，公司B2B

战略，以及他认为iGAMING的未来走向为何。

有点不同，因为我们仍然对这些品牌中的每一个

“这么说吧，如果2012年是移动之年——2022

常亲力亲为，在团队中把它们当作我们自己的品

合现实。这是一种惊人的沉浸式体验，我推荐

保持着非常坚实的既得利益。我们对日常运营非牌 —— 甚至我们的客户服务员工也没有真正意

识到哪个是B2C，哪个是B2B品牌。他们都以同样的方式对待，我相信这是我们在B2B产品方面取得成功的一个关键因素，” CHAIKIN這樣认为。同时，HEXOPAY的首席执行官兼创始人

BRYAN BLAKE进入了数字支付领域，他热情

高管系列

对加密货币如何帮助撼动并购世界，为金融科

BORIS CHAIKIN的采访檢視了他们如何擁抱

B2B——他认为這樣的多元化是 "合理的拓展"；

S i G M A

年可能是VR之年。 ...... 未来更切要的将是混给大家。 ”

ALEXANDRE还将登上我们SiGMA杂志的下一

个封面故事。这会是我们2021年度最后一期杂志，将在今年年底出刊。

扫描二维码，观看各场完整访谈视频。

SUMMER / AUTUMN 2021

继续阅读，观赏BORIS

遇见

BORIS CHAIKIN

meet

READ ON FOR SOME OF THE BEST MOMENTS FROM BORIS CHAIKIN’S INTERVIEW WITH RAMONA DEPARES AS PART OF SiGMA TV’S EXECUTIVE SERIES. BORIS IS CEO FOR SOFT2BET.

ver since it burst onto the iGaming scene almost five years ago, Soft2Bet has been enjoying a meteoric rise that not even a global pandemic could halt. With more offices opening across Europe and a strong strategy of diversification, the organisation is a textbook story of success. In just a short amount of time, Soft2Bet have shaken up their traditional services through diversification, embracing B2B verticals and white label solutions. While a shift from what the audience usually expects from the company, the CEO has deemed Soft2Bet’s expansion from B2C to B2B verticals a ‘logical expansion’. YOU ARE OFFERING WHITE LABEL SOLUTIONS - A BIT OF A LEAP FROM HAVING YOUR OWN BRAND - HOW DOES THAT FEEL? Our B2B and white label offering is a little bit different than what the audience has seen so far, as we still keep a very solid, vested interest in each of these brands. We’re very hands-on with the daily operations, we treat them as our own brands within the team - even our customer service employees are not really

ISSUE 15

aware which is a B2C and which a B2B brand. They’re all treated in the same way, which I believe is a key component to our success in B2B offerings. The approach is exactly the same as if it is our own B2C. We carefully select our B2B partners from companies that can offer us an opportunity to enter into new markets, or get us new marketing channels and new audiences so actually, it’s a calculated step. THE HEART OF THE COMPANY The office in Limassol is actually the headquarters of the company, where we have moved and shifted a large part of the operations in the IT development teams so this is now the heart of the company. We’re also looking into Asia, having made baby steps into Japan - so the sky’s the limit! NATIVE APPS AND THE SWEDISH MARKET Sweden is a strategic market for us, it’s our first big licence in a licensed territory where we operate. The market has huge potential, despite all the Covid restrictions implemented by the local regulator. It’s

CHAIKIN在SiGMA电视

高管系列接受RAMONA DEPARES独家采访中的精彩片段。 BORIS

CHAIKIN是SOFT2BET的首席执行官。

" SWEDEN IS A STRATEGIC MARKET FOR US. THE MARKET HAS HUGE POTENTIAL, DESPITE ALL THE COVID RESTRICTIONS IMPLEMENTED BY THE LOCAL REGULATOR "

always been a good market, so it’s a great testing ground. It’s a very highly technological market, so the audience requires native apps. HOW HAS THE MARKET RESPONDED? HAS IT MATCHED YOUR EXPECTATIONS? So far, yes. We only launched the app (for our YoYo casino brand) last month - so far it has only been on the IOS - but we’re now listing it on the google app store as well. It’s performing quite well, people are shifting from the usual website to the app. We are thinking of doing the same for our sportsbook brand, CampoBet, and from there on we’ll take this approach to other markets - especially in Western Europe. As I said, these markets are a bit more technologically advanced.

EXECUTIVE SERIES 高管系列

自大约五年前在iGAMING舞台上崭露头角以来，SOFT2BET 一直在享受着流星般的崛起，甚至面对全球疫情都势如破

竹。随着更多的办事处在欧洲各地开设，加上强而有力的多元化战略，该组织是列入教科书也不为过的成功故事。

在短短的时间内，SOFT2BET通过多元化，拥抱B2B垂直市

场和白标解决方案，撼动了他们的传统服务。虽然这与观众对公司的通常期望不同，但该首席执行官认为，SOFT2BET 从B2C到B2B垂直市场的扩张是 "合理的扩张"。

你们提供白标解决方案——自拥有自己的品牌到这一步是有点飞跃，感觉如何？

我们的B2B和白标产品与观众迄今为止看到的有点不同，因

为我们仍然在这些品牌中保持着非常坚实的既得利益。我们对日常运营非常亲力亲为，在团队中把它们当作自己的品

牌——甚至连我们的客户服务员工也没有真正意识到哪个是 B2C，哪个是B2B品牌。员工都一视同仁对待，我相信这是我

们在B2B产品上取得成功的一个关键因素。采用的做法与我们自己的B2C全然无异。

我们在选择B2B合作伙伴时很谨慎，小心从那些能够为我们提供机会进入新市场或让我们进入新营销渠道和新受众的公司中做选择——所以实际上，这是经过计算的一步。公司的心脏利马索尔的办公室实际上是公司的总部，我们已经搬到这

里，并将IT开发团队的大部分业务转移至此——所以这里现在是公司的核心。

我们同时也在关注亚洲，并已经在日本迈出了第一步——所以天空才是极限！

原生应用程序和瑞典市场瑞典是我们的一个战略市场，是我们在特许经营地区的第一张大型执照。尽管当地监管机构实施了所有的新冠肺炎限

制，但该市场有巨大的潜力。瑞典一直是个好市场，也因此成为一个很好的试验场。这个市场技术含量非常高，所以受众需要原生应用程序。

市场的反应如何？是否符合你的期望？到目前为止，是的。我们上个月才（为我们的YOYO赌场品牌）推出应用程序——过去其只在IOS系统推出，但现在也在谷

歌应用商店上市。它的表现相当好，人们正在从一般的网站转向应用程序。

我们正在考虑为旗下的体育博弈品牌CAMPOBET做同样的

事情，并自此将这种方法拓展到其他市场——特别是西欧。正如我所说，这些市场在技术上更先进一些。

SUMMER / AUTUMN 2021

COULD 2022 BE THE YEAR OF VR? FROM VIRTUAL REALITY (VR) TO BACK-TO-BASICS LIVING, THIS EPISODE FROM THE EXCLUSIVE EXECUTIVE SERIES TAKES A 360 DEGREE LOOK AT THE FUTURE OF iGAMING - AND WHO BETTER TO INTERVIEW THAN ALEXANDRE TOMIC, FOUNDER AND CEO OF ALEA.

amona Depares kicks things off by taking Alexandre back a few years to the early days of SiGMA, where at the 2015 expo we snapped a shot of him enjoying a virtual reality demo. Does he still believe VR is heading for mass adoption as passionately as he did a few years ago? He answers without missing a beat: Completely.

" THE FUTURE IS GOING TO BE MORE ABOUT MIXED REALITIES. IT'S AN AMAZINGLY IMMERSIVE EXPERIENCE THAT I RECOMMEND TO EVERYONE "

"In terms of technology, this is not the hardware generation that is going to make VR mainstream." However, Tomic believes that when we see what Apple will release at the end of this year, which is more mixed reality, and when we see the design of Oculus 3 (slated to come out next year), where 'everything is about making the technology lighter' - things will become easier and much more comfortable.

WHERE ARE WE NOW? UNDERSTANDING VR “Oculus Quest 2 was released back in October 2020 and today 20% of Facebook staff is working on what they call mixed reality, whether it's augmented or a virtual reality. Let's say that if 2012 was the year of mobile - 2022 could be the year of VR.” In fact, towards the end of June, Mark Zuckerberg announced an ambitious change of direction for Facebook, with the company exploring new territory beyond social media, diving deep into into the world of SciFi, converging physical and augmented and virtual reality in a shared online space - the metaverse. It will be an ‘embodied internet’, Zuckerberg said, operated by many different players in a decentralised way. There are still hurdles to jump, as Tomic says, the reality is that much like the new Sony PlayStation (PS5), the Oculus Quest 2 has a long waiting list and is hard to get your hands on. There is also the question of whether the tech is user friendly enough to reach true mass adoption.

“We, as an iGaming product application, are never going to enter any store, whether it's an Oculus store, whether it's an Apple Store tomorrow, or whether it's Stream. Why? because all these stores are made for video gamers and that means that we have a lot of kids. He further explains: "I don't see that issue being resolved tomorrow, even when VR hits the markets, that we are going to be able to deliver a gambling product within these stores". He contends that the industry may have to wait around 5 years before it becomes mainstream enough that the risk of underage usage is no longer present in the VR stores this is when doors may open. Nonetheless, Tomic doesn't eliminate the possibility that more cutting-edge technology could supersede the VR industry. He concludes, "The future is going to be more about mixed realities. It's an amazingly immersive experience that I recommend to everyone."

2022年能否成为VR之年？从虚拟现实（VR）到返璞归真的生活，本集高管系

列独家节目对iGAMING的未来进行了全方位观察——还有谁比全球博弈公司 ALEA的创始人兼首席执行官ALEXANDRE TOMIC更适合接受采访呢？

ISSUE 15

EXECUTIVE SERIES 高管系列

SiGMA电视的首席记者RAMONA DEPARES首先引导

ALEXANDRE回到SiGMA的早些年，在2015年的博览会上，我们拍下了他享受虚拟现实演示的镜头。

他是否还像几年前那样热切相信VR正在走向大规模应用？他泰然自若地回答：全然相信。我们现在处于什么阶段？

“OCULUS QUEST 2已在2020年10月发布，今天20%的

FACEBOOK员工正在研究他们所谓的混合现实，无论是增强型还是虚拟现实。这么说吧，如果2012年是移动之年——2022年可能是VR之年。 ”

实际上，在6月底，马克·札克伯格宣布了FACEBOOK极

具野心的方向调整，该公司将跨出社交媒体的疆域，潜入科幻世界，在一个共享空间中融合实体与模拟及虚拟现

实——元宇宙（METAVERSE）。札克伯格说道，其将成为“

具象互联网”，由许多不同的玩家以非中心化的方式运行。还有一些障碍需要跨越，正如TOMIC所说，现实情况是，与新的索尼PLAYSTATION（PS5）一样，OCULUS QUEST 2 的等待名单很长，很难拿到手。

还有一个问题是，这项技术是否足够用户友好，以达到真正的大规模采用。

“技术方面，硬件世代并不是让VR成为主流的关键。 ” 然而，TOMIC认为，当我们看到苹果将在今年年底发布的产品（该产品更接近混合现实），以及OCULUS 3（预计明

年推出）的设计，可以发现 “一切都在使科技更轻巧” —— 情况将变得更容易和更舒适。了解VR

“作为iGAMING产品的应用，我们永远不会进入任何

商店，无论是OCULUS商店、未来的苹果商店，或是

STREAM。为什么呢？因为这些商店都是为视频游戏玩家制作的，这意味着渠道中有许多用户还是儿童。

他进一步解释说：“我不认为这个问题很快能解决，甚至

meet

ALEXANDRE TOMIC

当VR在未来进入市场，我们即将要在这些商店内提供博弈产品的时后也会存在。 ”

他继续表示，该产业可能需要等待5年左右才能成为主

流，待到未成年人在VR商店使用这些产品的风险不复存在——这时机会之门才可能打开。

遇见

尽管如此，TOMIC并不排除更多尖端技术取代VR产业的

可能性。他总结说：“未来更切要的将是混合现实。这是一种惊人的沉浸式体验，我推荐给大家。 ”

SUMMER / AUTUMN 2021

meet 遇见

BRYAN BLAKE

BRYAN BLAKE, CEO AND FOUNDER OF HEXOPAY SPEAKS ABOUT DIGITAL PAYMENTS TO SiGMA TV AS PART OF THE EXCLUSIVE EXECUTIVE SERIES. SCAN THE QR CODE BELOW TO WATCH THE INTERVIEW IN FULL. HEXOPAY首席执行官和创始人BRYAN BLAKE向SiGMA电视讲述了数字支付的情况，就在独家的高管系列访谈。扫描下面的二维码，观看采访全集。

尽管人们期望在线赌场会直接进入加密货币的新兴

世界，但采用加密货币的速度远远低于预期。 BRYAN

谈到了欧洲博弈业的技术掌握特性，这引领了能力和创新发展，然而，他表示该产业一直依赖于整个欧洲市场的支付结构基础。

从波动和怀疑到采用的转变 “2008年到来时，加密货币开始名声大噪，市场不得不对发生了什么事情一探究竟。加密货币毕竟是非

常不稳定的，所以有几率出现巨大亏损，然后业务不得不注销。 ”

BLAKE说，消费玩家对这种能力非常怀疑，他们提出

的问题诸如系统的安全性如何，玩家是否会被黑客攻击，有哪些许可限制到位，以及他们在存款时是否会面临金钱损失？

ISSUE 15

EXECUTIVE SERIES 高管系列

espite the expectation that online casinos would delve straight into the emerging world of cryptocurrencies, adoption has been far slower than anticipated. Bryan speaks about the tech-savvy nature of European gambling, a leader in capability and innovation, though, he says, it has always relied on the basics of the payment structures across the European market.

“我认为博弈作为在线数字商品——而且是非常

迅速地开始使用加密货币的在线数字商品——

一直是演进的敲门砖之一。而当你望向其他的数字市场，欧洲的博弈实际上已经采取了更快、更

多的步骤来实际实施加密货币支付系统，现在我们已经有许可的加密货币支付系统，与全欧洲的许可运营商合作。 ”

金融科技并购的未来 “金融科技领域的并购总是在不断发展，这取决

于市场的动向——加密货币加快了这一进程，使今天的金融科技领域变得更加令人兴奋。如果

你回顾一下过去的10年，新的支付技术、加密货币的进步、已经进入市场和正在进入市场的加密货币的数量相当庞大。我们正在以一个非常快节奏的趋势前进。 ”

BLAKE还相信，消费者行为对该产业的发展产

生了影响。“这一切都归结为简单易行，消费者希望能够在尽可能少的信息下进行支付和付款，但仍能知道支付是稳定且安全的。 ”

“所以当你着眼于金融科技并购的未来，大型

机构如今已开始将眼光放在这里了。大银行已

经发展出加密货币部门与应执行战略——甚至

FROM VOLATILITY AND SKEPTICISM TO ADOPTION “When 2008 came in and crypto started making a name for itself, the market had to look at what was actually going on. It’s very volatile after all, so there could potentially be big losses that businesses had to then write off.”

Consumer players were very skeptical about the capability Blake says, questions were raised around how secure the system was, could players be hacked, what licensing restrictions were in place, and would they lose their money when making deposits? “I think gaming as a digital good online - and digital goods have moved very quickly to start to use crypto - has been one of those evolutional stepping stone points - and when you look at the rest of the digital market, gambling in Europe has actually taken a quicker, faster step to actually implementing crypto payment systems and now today we have licensed crypto payment systems in place, working with licensed operators across Europe.”

THE FUTURE OF M&A AROUND FINTECH “M&A in fintech is always evolving depending on how the market is moving - crypto has sped this up and made today’s Fintech space a little more exciting. If you look back over the last 10 years, the pace of new payment technology, crypto advances, the number of crypto coins that have come into the market and are coming into the market is quite significant. We are moving alongside a very fastpaced trend.” Blake also believes consumer behaviour has had an impact on the evolution of the sector. "It all comes down to simplicity, they want to be able to take payments and make

payments with as little information as possible but still know that it’s stable and secure.” “So when you get down to looking at the future of M&A around Fintech, the large institutions are now starting to look at this. The large banks have now developed crypto departments and strategies on what they should do you even see governments looking into what the digital field is for their respective currency. “If anything we’re going to start to see more large institutions, potentially very large global fintech companies, purchasing unique companies in that Fintech crypto space to provide consumers what they’re looking for.”

可以看到各国政府对各自货币在数字领域发展的关注。

“如果成真的话，我们将开始看到更多的大型机

构（可能是非常大的全球金融科技公司），并购该金融科技加密货币领域的独特公司，为消费者提供他们正在寻找的东西。 ”

SUMMER / AUTUMN 2021

M&A BROKERAGE SERVICE BUSINESS TYPE: AFFILIATE

BUSINESS TYPE: OPERATOR / PROVIDER MARKET LATIN AMERICA VALUATION € 40M ref 007

BUSINESS TYPE: iGAMING SOFTWARE & SAAS PROVIDER

BUSINESS TYPE: ONLINE CASINO / AGGREGATION PLATFORM

MARKET NORTH AMERICA, SOUTH AFRICA, EUROPE, AUSTRALIA

MARKET CIS

VALUATION € 150M

VALUATION € 1.5M

ref 012

BUSINESS TYPE: CASINO

BUSINESS TYPE: ESPORT

MARKET EUROPE

MARKET GERMANY, UK, AUSTRIA, CANADA, NEW ZEALAND

VALUATION € 4M

VALUATION € 24M

ref 020

ISSUE 15

MARKET WORLDWIDE (ESPORTS) VALUATION € 35M

ref 025

BROKER: EMAN PULIS CONTACT: eman@sigma.world

ref 017

ref 034

FEATURE 专题报道

he SiGMA Group is currently facilitating high volumes of M&A activity, where companies are being supported in the process of buying or selling businesses and company structures, and the process of raising capital. If you are looking to buy or sell operations or raise capital and form strategic partnerships, SiGMA’s extensive network offers a premium opportunity to make the right connection for your business. The SiGMA Group is currently facilitating 20+ simultaneous

transactions. The largest deals are transactions for 30M+, and the smaller deals are in the ballpark of 150K The SiGMA Group has been providing this service for free up till now, but in order to dedicate ourselves to even better service, a percentual fee of the successful transaction amount is charged after deal completion. To name a few of the leads that are attracting the most interest at the moment, we represent one large operator targeting the LATAM market that is raising 5M

Euro for expansion. We have a very innovative online casino customer retention software that is raising 450K Euro. There is a casual esports platform that is in the process of raising 1,7M Euro that has found a very interesting angle to attract future market shares. We have Casino operators selling ranging from 1,5M to 30M. Our vast network across 4 verticals gives us the opportunity to represent a portfolio ranging from cryptocurrency exchanges to Affiliate platforms and Slots games providers.

“ OUR STRENGTH AT THE SIGMA GROUP IS TO CONNECT AND BRING THE BEST PEOPLE TOGETHER TO WORK ON THE MOST PROMISING PROJECTS AND VENTURES, OUR VAST NETWORK IN 4 INDUSTRY VERTICALS OVER 4 CONTINENTS CREATES A WEALTH OF INFORMATION AND KNOWLEDGE ABOUT THE MOVING PARTS AND TIMING OF IMMINENT SUCCESS AND PROGRESS IN A NUMBER OF FIELDS. WE ARE WELL POSITIONED TO SUPPORT AND FACILITATE OUR PARTNERS ON THEIR JOURNEY FULFILLING THEIR GOALS ” - Marco Ahlgren, Head of M&A SiGMA group

SUMMER / AUTUMN 2021

DEUTSCHLAND: EINE NEUE ÄRA ES SIND DIE ERSTEN WOCHEN EINER NEUEN ÄRA: DEUTSCHLANDS NEUE GLÜCKSSPIELREGULIEREN TRE-TEN IN KRAFT. JÖRG HOFMANN, LEITER DES GLÜCKSSPIELRECHTSTEAM DER RECHTSKANZLEI MELCHERS, BLICKT AUF DIE GROSSEN HERAUSFORDERUNGEN, DENEN DER FRISCH REGULIERTE MARKT INS AUGE BLI-CKEN MUSS.

ISSUE 15

FEATURE 专题报道

GERMANY: the

NEW ERA THE FIRST WEEKS OF A NEW ERA: GERMANY'S NEW GAMBLING REGULATION HAS TAKEN OFF. JOERG HOFMANN, HEAD OF THE BETTING AND GAMING GROUP AT MELCHERS LAW FIRM, LOOKS AT THE CHALLENGES THE YOUNG REGULATED MARKET WILL HAVE TO FACE.

" IT IS NOT THE LAW THAT PRACTICES PLAYER PROTECTION, BUT THE LICENSED AND SUPERVISED GAMBLING OPERATORS "

farewell to the grey market, but perhaps also to the black-market? High product restrictions, deposit and stake limits, ongoing licensing procedures, administrative in-frastructure still under development and massive tax increases. It has taken a long time. Finally, Germany has also arrived in the internet age. At least that's how it seems at first glance. On 1 July 2021, the online casino prohibition gave way to a licensing regulation. Since then, online gambling operators can apply for licences for virtual slot machine games and online poker at the responsible state administration office in Halle. So far, this sounds good. I remember some very wise words from Birgitte Sand, the long-time director of the Danish Gambling Regulatory Authority, which she spoke several times at international gambling conferences. She said: "Two criteria are crucial for successful gambling regulation: content and taxation". This is absolutely true. A level of high restriction that is unattractive for the player and taxation that impairs competitiveness are not suitable for channelling as many players - and operators - as possible into the statesupervised market.

SUMMER / AUTUMN 2021

I N T E R N AT I O N A L

MASTERS

GAMING

LAW

UPCOMING EVENTS

IMGL 2021 AUTUMN CONFERENCE SEPTEMBER 12-17 • BOSTON, MA

Held in partnership and conjunction with the International Association of Gaming Regulators (IAGR)

IMGL 2022 SPRING CONFERENCE APRIL 27-29 • SEATTLE, WA

The goal of IMGL is and has always been to shape the future of gaming law by providing guidance regarding evolving issues in the gaming industry that are of interest to legislators, regulators, and others in the industry. For information on sponsorship or speaker opportunities for these events, please contact IMGL Director, Brien Van Dyke: brien@imgl.org or IMGL Head of Publications and European Affairs, Phil Savage: phil@imgl.org.

Visit www.imgl.org for complete conference details

FEATURE 专题报道

Measured by these criteria, I have doubts as to whether the current legal framework in Germany can achieve the goals of its regulation. This applies above all to player protection. It only works where the player is playing. The exciting question is, where will that be? Within the regulated market or outside? This is decided by the market. Let's take a look at sports betting, virtual slot machine games and online poker. The demand for sports betting licences is quite high. At the beginning of August, the white list published on the Regional Council of Darmstadt's website already included more than 30 licensed operators, most of them well-known market leaders. Further licences will be issued in the course of the following months. The turnover is limited by restrictions on the range of bets and a standard deposit limit of € 1,000.00 per player per month for all operators. However, the responsible Regional Council of Darmstadt, Hesse, approves individual deviations from the deposit limit up to a maximum of € 30,000.00. The deposit limit of € 1,000.00 also applies to virtual slot machine games and online poker. Deviations, however, will not be permitted until 31 December 2022. This will be decided by the new central gambling supervisory authority in SaxonyAnhalt, which will take over the nationwide central responsibility for gambling supervision in Germany from 2023 on. From then on it will also be responsible for sports betting.

A stake limit of € 1.00, a minimum duration of 5 seconds per spin as well as the interdiction of jackpots and autoplay functions make competition with black-market operators more difficult. In addition, restrictions on bonuses and discounts to a maximum of € 100.00 per player per year (!), which are absolutely not marketoriented, hinder positive channelling. Probably the most massive burden is the new taxes. From 1 July 2021 on, a uniform tax rate of nominally 5.3 % will apply to stakes for sports betting, virtual slot machine games and online poker. Effectively, the tax rate is 5.03 %, because the tax is deducted from the tax base. While the tax burden on sports betting will increase slightly by 0.3 % (compared to 5.00 % up to now), the tax rate will remove the economic basis for virtual slot machine games. Up to now, online casinos had to pay 19 % VAT on stakes. The new betting tax means that operators have to reduce their pay-outs in order to remain profitable. With an RTP of 85 % compared to the previous 92 %, the most decisive disadvantage compared to formally illegal competitors arises. However, the tax obligation also applies to non-licensed offers. Since tax evasion is a criminal offence, there is a threat of enforcement measures even beyond Germany. Despite all the restrictions, numerous gambling operators are applying for a licence in Saxony-Anhalt.

" DIE DISKUSSION MUSS SICH UM VERANTWORTUNG UND WETTBEWERBSFÄHIGKEIT DREHEN "

" THE DISCUSSION MUST REVOLVE AROUND RESPONSIBILITY AND COMPETITIVENESS "

em grauen Markt auf Wiedersehen, womöglich auch dem Schwarzmarkt? Hohe Pro-duktbeschränkungen, Einlagenund Beteilungsbeschränkungen, laufende Lizenzverfahren, noch im Aufbau befindliche Verwaltungsinfrastruktur und massive Steuererhöhungen. Es hat lange gedauert. Endlich ist auch Deutschland im Internet-Zeitalter angekommen. So scheint es jedenfalls auf den ersten Blick. Am 1. Juli 2021 ist das Online-Casino Verbot einer Lizenzregelung gewichen. OnlineGlücksspielanbieter können seitdem beim dafür zu-ständigen Landesverwaltungsamt in Halle Lizenzen für virtuelles Automatenspiel und Online-Poker beantragen. Das klingt soweit gut. Ich erinnere mich an sehr weise Worte von Birgitte Sand, der langjährigen Direktorin der dänischen Glücksspielaufsichtsbehörde, die sie mehrfach auf internationalen Glücksspielkonferenzen gesprochen hat. Sie sagte: „Zwei Kriterien sind entscheidend für eine erfolg-reiche Glücksspielregulierung: content and taxation“. Das ist absolut richtig. Ein für den Spieler unattraktives Maß an hoher Beschränkung und eine die Wettbewerbsfähigkeit beeinträchtigende Besteuerung taugen nicht dazu, möglichst viele Spieler – und auch An-bieter - in den staatlich überwachten Markt zu kanalisieren. Gemessen an diesen Maßstäben habe ich Zweifel, ob der aktuelle Rechtsrahmen in Deutschland die Ziele seiner Regulierung erreichen kann. Das betrifft vor allem den Spiel-erschutz. Der funktioniert nur dort, wo der Spieler spielt. Die spannende Frage ist, wo wird das sein? Im regulierten Markt oder außerhalb?

SUMMER / AUTUMN 2021

Das entscheidet der Markt. Werfen wir einen Blick auf die Sportwette, virtuelles Automa-tenspiel und Online Poker.

liegt der Steuersatz bei 5,03 %, weil die Steuer von der Bemes-sungsgrundlage abgezogen wird.

Die Nachfrage nach Sportwettlizenzen ist recht hoch. Anfang August zählte die auf der Homepage des Regierungspräsidiums Darmstadt veröffentlichte White List bereits über 30 Lizensierte Anbieter, zum Großteil bekannte marktführende Anbieter. Weitere Lizenzen werden im Laufe der Folgemonate erteilt. Einschränkungen beim Wettangebot und ein anbieterübergreifendes Einzahlungslimit von standardmäßig € 1.000,00 pro Spieler pro Monat beschränken die Umsätze. Das zuständige Regierungspräsidium Darmstadt, Hessen, genehmigt allerdings individuelle Abweichungen vom Einzahlungslimit bis zu max. € 30.000,00.

Während sich die Steuerbelastung bei der Sportwette dadurch geringfügig um 0,3 % er-höht (gegenüber bisher 5,00 %), entzieht der Steuersatz dem virtuellem Automatenspiel die betriebswirtschaftlichen Grundlagen. Bislang hatten Online-Casinos 19 % Umsatzsteu-er auf die Einsätze zu entrichten. Die neue Einsatzbesteuerung führt dazu, dass Anbieter ihren Auszahlungen vermindern müssen, um wirtschaftlich zu bleiben. Mit einem RTP von 85 % gegenüber bisher 92 % entsteht der entscheidendste Nachteil gegenüber formell il-legalen Wettbewerbern.

Das Einzahlungslimit von € 1.000,00 gilt auch für virtuelles Automatenspiel und Online Poker. Allerdings werden bis 31. Dezember 2022 keine Abweichungen zugelassen. Darüber entscheidet die neue zentralen Glücksspielbehörde in Sachsen-Anhalt, die ab 2023 die bundesweite Zentralzuständigkeit für Glücksspielaufsicht in Deutschland übernehmen wird. Ab dann ist sie auch für Sportwetten zuständig. Ein Einsatzlimit von € 1,00, eine Mindestdauer von 5 Sekunden pro Spiel sowie ein Verbot von Jackpots und Autoplay-Funktionen erschweren den Wettbewerb mit Schwarzmarktanbietern. Zudem behindern völlig marktferne Beschränkungen von Boni und Rabatten auf maximal € 100,00 pro Spieler pro Jahr (!)eine positive Kanalisierung.

" DIE AUF VOLLCOMPLIANCE UMSTELLENDEN UNTERNEHMEN MUSSTEN ZUSEHEN, WIE IHNEN REIHEN-WEISE DIE KUNDEN AN NICHT REGULIERUNGSWILLIGE ANBIETER VERLOREN GINGEN "

Die wohl massivste Belastung sind die neuen Steuern. Ab 1. Juli 2021 gilt ein einheitlicher Steuersatz von nominal 5,3 % auf die Einsätze für Sportwetten, virtuelles Automatenspiel und Online Poker. Effektiv

ISSUE 15

Allerdings gilt die Steuerplicht auch für nicht lizensierte Angebote. Da Steuerhinterzie-hung eine Straftat ist, drohen Vollstreckungsmaßnahmen auch über Deutschland hinaus. Trotz aller Einschränkungen bewerben sich zahlreiche Glücksspielanbieter in Sachsen-

Anhalt um eine Lizenz. Sie nehmen das Wagnis auf sich und hoffen auf die Vernunft von Politik, Gesetzgebung und Regulierung – und notfalls auch der Rechtsprechung -, dass ei-ne zügige Evaluierung mittelfristig stabilere Bedingungen schafft. Andere Anbieter blicken pessimistisch auf Deutschland. Mir wurde von Rückzügen aus dem deutschen Markt be-richtet, aber auch von Verlagerungen des Firmensitzes in Länder außerhalb der EU. Der Schwarzmarkt profitiert. Bereits während des im letzten Jahr eingeführten Übergangsre-gimes für virtuelles Automatenspiel und Online Poker verzeichneten Online-Casinos, die ihr Angebot unverändert fortführten, beachtliche zweistellige Wachstumsraten. Die auf VollCompliance umstellenden Unternehmen mussten zusehen, wie ihnen reihenweise die Kunden an nicht regulierungswillige Anbieter verloren gingen. Das ist für lizensierte Anbieter nicht hinnehmbar. Auf dieser Basis kann das deutsche Sys-tem nicht funktionieren. Was also sind die Stellschrauben für eine erfolgreiche Regulierung? Erfolgreich heißt, der Markt wird ganz überwiegend von lizensierten Anbietern dominiert. Mit lediglich 50 bis 70 % kann man nicht zufrieden sein. Entsprechend kann ein Lizensierungssystem auch nur dann gutgeheißen werden, wenn mindestens 80, eher 90 % der deutschen Spieler im regu-lierten Bereich spielen. Nicht das Gesetz praktiziert den Spielerschutz, sondern die lizensierten und überwachten Glücksspielanbieter. Nur solche Spieler können geschützt werden, die bei diesen spielen. Drängt eine zu restriktive Regulierung die Spieler in den Schwarzmarkt, findet für diese Spielerschutz nicht statt. Die Regulierung versagt. Damit erübrigt sich jede Diskussion um maximale Einschränkungen. Die Diskussion muss sich um Verantwortung und Wettbe-werbsfähigkeit drehen. Und das schon sehr bald. Birgitte, Du hast ja so recht!

FEATURE 专题报道

They are taking the risk and hope that politicians, legislators and regulators - and, if necessary, the courts - will be reasonable and that a speedy evaluation will create more stable conditions in the medium term. Other operators are pessimistic about Germany. I have been told of withdrawals from the German market, but also of relocations of company headquarters to federal states outside the EU. The black-market profits from this. Already during the transitional regime for virtual slot machine games and online poker, which was introduced last year, online casinos

that continued their offer unchanged recorded considerable double-digit growth rates. Those operators who switched to full compliance had to watch as they lost numerous customers to operators who were not willing to comply with the regulation. This is unacceptable for licensed operators. The German system cannot function on this basis. So, what are the levers for successful regulation? Successful means that the market is dominated by licensed operators. One cannot be satisfied with only 50 to 70 %. Accordingly, a licensing system can only be approved if at least 80, rather 90 %

of German players participate in the regulated area. It is not the law that practices player protection, but the licensed and supervised gambling operators. Only players who play with these operators can be protected. If too restrictive regulation pushes players into the black-market, there is no protection for them. Regulation fails in this case. This makes any discussion about maximum restrictions obsolete. The discussion must revolve around responsibility and competitiveness. And this should happen very soon. Birgitte, you are absolutely right!

" THOSE OPERATORS WHO SWITCHED TO FULL COMPLIANCE HAD TO WATCH AS THEY LOST NUMEROUS CUSTOMERS TO OPERATORS WHO WERE NOT WILLING TO COMPLY WITH THE REGULATION "

SUMMER / AUTUMN 2021

" WE SEE OURSELVES AS A BRAND WITH A PHILOSOPHY AND MISSION TO BE PART OF THE ENTERTAINMENT WORLD "

GAMIFICATION THE FUTURE? EL FUTURO DE LA LUDIFICACIÓN

ISSUE 15

Q&A 问答

WITH THE UPCOMING LAUNCH OF THEIR NEW GAME MAKING WAVES AND A SUCCESSFUL REBRAND UNDER THEIR BELT, EVOPLAY CCO VLADIMIR MALAKCHI HAS PLENTY TO TALK ABOUT IN THIS EXCLUSIVE INTERVIEW FOR SiGMA MAGAZINE.

OU’VE RECENTLY REBRANDED. TAKE US THROUGH THE COMPANY’S JOURNEY SO FAR, HOW HAS EVOPLAY’S IDENTITY EVOLVED AS A BRAND?

GAMBLING AND MAINSTREAM ENTERTAINMENT SEEM TO BE MERGING MORE AND MORE THESE DAYS - IS THIS BLUR BETWEEN VERTICALS THE FUTURE OF iGAMING?

Since our foundation in 2017, Evoplay Entertainment, and now Evoplay, has been dedicated to revolutionising the iGaming industry. Over the last year we have made some fantastic progress in innovating and doing something truly different to offer our partners – and our rebrand is proof of this.

This applies not only to gambling but also to the world of technology and products and user experience in general.

Our rebrand lies not just in changing a name, logo, or website and promotional materials – but rather in the 3 years of the company’s existence and the establishment of its philosophy and vision, where all internal and external processes are logical, complementary, and understandable to those who develop the brand and work with it. Now, after 3 years of growth, Evoplay is for both the team and our partners, more than just a supplier or game developer. We see ourselves as a brand with a philosophy and mission to be part of the entertainment world.

CON EL LANZAMIENTO DE SU NUEVO JUEGO Y EL LAVADO DE CARA QUE LE HAN DADO A LA MARCA, VLADIMIR MALAKCHI, EL DIRECTOR DE COMUNICACIONES DE EVOPLAY, TRATA MUCHOS TEMAS EN LA ENTREVISTA EXCLUSIVA DE LA REVISTA SiGMA.

Users are discerning and always looking for differentiation and something new when it comes to product selection – which means you need to offer something technically equal, or higher than what is available to stand out. Gamification is a great way to turn a mundane task into something entertaining for the user, and it has had a profound impact on the iGaming industry. Many companies utilise gamification to add to the user experience and stand out from the competition, which in turn can bolster social sharing, comments, and engagement considerably. Whether it’s growing something or saving up for a prize, people love to achieve things, and gamification allows us to deliver this experience in our slots. It presents an opportunity to expand spheres of influence and markets when it comes to entertainment, making a cross-channel offering a perfect solution.

ACE POCO QUE HABÉIS ACTUALIZADO LA MARCA. HÁBLANOS SOBRE EL VIAJE DE LA EMPRESA, ¿CÓMO HA IDO EVOLUCIONANDO EVOPLAY COMO MARCA? Desde que fundamos Evoplay Entertainment en 2017, ahora Evoplay, nos hemos dedicado a revolucionar la industria del iGaming. A lo largo del último año, hemos hecho un progreso fantástico en cuanto a innovación y ofrecerles algo diferente a nuestros socios y nuestro cambio de marca es la prueba. El cambio no consiste solo en cambiar el nombre,

el logotipo o la web y los materiales promocionales, sino en los 3 años que tiene la empresa y el establecimiento de la filosofía y visión, donde todos los procesos internos y externos son lógicos, complementarios y comprensibles para quienes desarrollan la marca y trabajan con ella. Ahora, tras 3 años de crecimiento, Evoplay es, tanto para el equipo como para nuestros socios, algo más que un simple proveedor o desarrollador de juegos. Nos vemos como una marca con la filosofía y la misión de formar parte del mundo del entretenimiento.

SUMMER / AUTUMN 2021

ESTO SE APLICA A LOS JUEGOS DE AZAR, AL MUNDO DE LA TECNOLOGÍA, LOS PRODUCTOS Y A LA EXPERIENCIA DEL USUARIO EN GENERAL. Los usuarios son exigentes y siempre quieren elegir los productos más nuevos y diferentes, lo que significa que hay que ofrecer algo técnicamente igual o superior a lo que está disponible. La ludificación es la forma perfecta de convertir una tarea cotidiana en algo entretenido para el usuario y ha tenido un profundo impacto en la industria del iGaming. Muchas empresas utilizan la ludificación para mejorar la experiencia del usuario y diferenciarse de la competencia, lo que a su vez puede potencia el intercambio social, los comentarios y el compromiso de forma considerable. Tanto si se trata de cultivar algo como de ahorrar para conseguir un premio, a la gente le encanta conseguir cosas y la ludificación nos permite ofrecer dicha experiencia en las tragaperras. Presenta una oportunidad para

producto como de los enfoques para su colocación y presentación como entretenimiento para los usuarios. La etapa que tenemos que superar es experimentar con elementos e integrar tecnología avanzada, adoptando las soluciones que ya están disponibles fuera de la industria. ¿QUÉ TENDENCIAS ESTÁN DOMINANDO EL 2021 Y CÓMO SE PUEDEN APROVECHAR LAS OPORTUNIDADES NUEVAS EN LA INDUSTRIA PARA CRECER?

innovador, cuyos lanzamientos valen la pena. HAY MUCHA GENTE ESPERANDO EL LANZAMIENTO DE VUESTRO PRÓXIMO JUEGO DE 2021, ¿QUÉ CARACTERÍSTICAS CLAVE NOS PODEMOS ESPERAR? Poniendo las cartas sobre la mesa, puedo decir con confianza que este será un escaparate de juego fenomenal para toda la industria: ha sido un producto increíble en ciernes.

Además de las tendencias dominantes como la calidad, especialmente en el diseño visual, la velocidad y la adaptabilidad a diferentes tipos de dispositivos, se le presta mucha atención a la ludificación de la experiencia del jugador.

Star Guardians es un nuevo tipo de producto de juego y toda una primicia en la industria del iGaming. A pesar de que saldrá en octubre, los jugadores ya pueden sumergirse en la historia y la ambientación en nuestras redes sociales y dentro de poco habrá más adelantos.

Los torneos, las tablas de clasificación, las competiciones, la cooperación con los streamers como vínculo que conecta al jugador y al proveedor del juego

El argumento es una parte esencial de la experiencia global que ofrecerá el juego, así que, para más emoción, hemos desarrollado una serie de vídeos en 3D y en forma de cómic

" LA LUDIFICACIÓN ES LA FORMA PERFECTA DE CONVERTIR UNA TAREA COTIDIANA EN ALGO ENTRETENIDO PARA EL USUARIO Y HA TENIDO UN PROFUNDO IMPACTO EN LA INDUSTRIA DEL iGAMING " ampliar las esferas de influencia y los mercados de entretenimiento, lo que hace que una oferta multicanal sea una solución perfecta. El año pasado, las tragaperras de temática deportiva y los juegos instantáneos se presentaron en las plataformas de apuestas deportivas como una alternativa a los eventos deportivos que se cancelaron y tuvieron mucho éxito. En cuanto al futuro, en términos de iGaming, veo la evolución tanto del

ISSUE 15

son muy importantes. Con esto nos a la ludificación del juego en sí con características adicionales y también a otras herramientas que ayudarán a lograr una mayor participación del jugador en la experiencia de juego. A partir de la práctica de Evoplay, puedo decir que el marketing B2C es importante para aumentar el conocimiento de la audiencia de jugadores sobre la empresa y sus productos, así como para consolidar la imagen de la empresa como un desarrollador de juegos confiable e

con detalles adicionales de la historia y cada uno de los personajes, así como sus características únicas. Todos los vídeos e historias que hablan de la trama completa estarán disponibles en nuestra página web special.evoplay.games y sg.evoplay.business, así como en las redes sociales. Parece que el juego y las formas de entretenimiento más comunes siguen creciendo más y más. ¿Esta amalgama de entretenimiento es el futuro del iGaming es?

Q&A 问答

Last year, sports-themed slots and instant games were presented as an alternative to cancelled sporting events for sports betting platforms, proving to be very successful. As for the future - in terms of iGaming, I see the evolution of both the product approaches to its placement and presenting it as entertainment for users. And of course, experimenting with elements and integrating advanced technologies, embracing the solutions that are already available outside of the industry is undoubtedly on the stages we need to go through. WHAT ARE THE TRENDS DOMINATING 2021 AND HOW CAN THE INDUSTRY MAKE THE MOST OF NEW OPPORTUNITIES FOR GROWTH? In addition to the constant dominant trends such as high quality, especially in visual design, speed, adaptability to different types of devices, much attention is paid to the gamification of the gaming experience of the player. Tournaments, leaderboards, competitions, cooperation with streamers as a link that connects the player and the game provider play a huge role here. And here we mean not only the gamification of the game itself with additional features, but also

" GAMIFICATION IS A GREAT WAY TO TURN A MUNDANE TASK INTO SOMETHING ENTERTAINING FOR THE USER, AND IT HAS HAD A PROFOUND IMPACT ON THE iGAMING INDUSTRY "

with the help of other tools that will help achieve more player involvement into gambling experience. From the practice of Evoplay, I can say that B2C marketing is important for increasing the awareness of the audience of players about the company and its products – as well as creating the company's image as a trusting and innovative game developer, each release of which is worth attention. THERE’S A LOT OF HYPE AROUND THE LAUNCH OF YOUR NEW FLAGSHIP GAME FOR 2021 - WHAT ARE THE KEY FEATURES WE SHOULD LOOK OUT FOR? Putting our cards on the table, I can confidently say that this will be a phenomenal game showcase for the entire industry – it’s been an amazing product in the making. Star Guardians is not just a slot, but a new type of gambling product and something that will prove to be an original first in the iGaming industry. Despite the game going live in October, players can already dive into the story and setting via our social channels, and we’ll be kicking off with even more teasers soon. The storyline is truly integral to the overall experience that the game will offer, so to get the excitement going, we have developed a series of both 3D and comic-style videos that provide extra details on the story and each of the characters, as well as their unique characteristics. We’ll be showcasing all our videos and stories that discuss the full-fledged plot via our website - special.evoplay.games and sg.evoplay.business, as well as via our social networks.

SUMMER / AUTUMN 2021

Getting to know CONOCE A

MARIA DEBRINCAT INTERVIEWS ARAKSI SARGSYAN AS SHE DIVES DEEP INTO WHERE HER CAREER STARTED FROM, PATHS SHE CROSSED ALONG THE WAY, AND WHERE SHE IS NOW.

" CONOCE A REPRESENTANTES DE LA INDUSTRIA Y DISFRUTA CON ELLOS. CADA UNO ES UN POZO DE SABIDURÍA Y EXPERIENCIAS QUE TE MOTIVARÁN "

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MARIA DEBRINCAT ENTREVISTÓ A ARAKSI SARGSYAN PARA HABLAR SOBRE CÓMO EMPEZÓ SU CARRERA, LOS CAMINOS QUE HA IDO TOMANDO Y HASTA DÓNDE HA LLEGADO.

FEATURE 专题报道

" MEET REPRESENTATIVES OF THE INDUSTRY AND ENJOY COMMUNICATING WITH THEM. EACH OF THEM IS A TREASURE TROVE OF DEEP KNOWLEDGE AND FANTASTIC EXPERIENCES THAT WILL MOTIVATE YOU "

SUMMER / AUTUMN 2021

raksi Sargsyan, originalmente armenia de Georgia, es lingüista, a pesar de haber escogido un camino profesional totalmente opuesto. En 2013, se adentró en la industria del juego siendo estudiante. Dio los primeros pasos en la industria al unirse al equipo de BetConstruct como representante de atención al cliente. A día de hoy, es la jefa de desarrollo empresarial de DS Virtual Gaming. Hasta llegar a aquí, Araski ha vivido aventuras en empresas de juego muy importantes en Asia, Europa y Latinoamérica. Desde mediados de los 50, el mundo de los casinos y los juegos de azar ha estado dominado en gran medida por hombres y caracterizado por la falta de representación femenina a niveles más altos. Tras hacernos una idea de lo duro que ha trabajado Araski, le preguntamos si su género le ha afectado alguna vez en el trabajo en el que estaba o que aspiraba a conseguir. Araski respondió que hasta ahora nunca se ha sentido en desventaja por ser mujer en ningún cargo. A lo largo de los últimos diez años, ha colaborado con personas de diferentes países y continentes, con diversos puntos de vista y afirma no haber sentido nunca ninguna diferencia entre el trabajo que realizan las mujeres y los hombres. La pasión por el trabajo es propia de ambos, así como el perfeccionismo, el esfuerzo, los principios, las ganas de progresar y el concepto de dignidad e integridad.

Eligió trabajar en una industria bastante estigmatizada y cuando le preguntamos si podría afectar negativamente a ciertas personas, dijo que todas las industrias podrían tener el mismo efecto negativo. La presencia de un mercado sin regular empeora aún más la reputación del sector, que tiene que pelearse con todos los medios disponibles. La percepción de la gente y el juego legal tiene que cambiar y evolucionar, enfatiza. Hasta entonces, cualquier operador de juegos tiene que aceptar el hecho de que la salud mental de los jugadores siempre es lo primero. "Nos consideramos parte de la industria del entretenimiento y nuestra misión es transmitir activamente este mensaje a las personas dentro y fuera del sector.” Araski cree que a medio plazo el juego legal será la única opción. Los países empiezan a recoger los beneficios del juego legal. Les da control sobre el comportamiento de las empresas y la capacidad de garantizar los derechos de los jugadores. Otras ventajas son la creación de puestos de trabajo locales y la recaudación de impuestos. La profesionalidad y la igualdad de género, que han aumentado en las últimas décadas, tendrán un efecto positivo a largo plazo sobre el sector, argumenta. Para cerrar la entrevista, le pedimos a Araski que les diera el mejor consejo a las personas que están

" LA PROFESIONALIDAD Y LA IGUALDAD DE GÉNERO, QUE HAN AUMENTADO EN LAS ÚLTIMAS DÉCADAS, TENDRÁN UN EFECTO POSITIVO A LARGO PLAZO SOBRE EL SECTOR " Araski enfatiza "Creo que a una persona se le puede enseñar y entrenar en cualquier materia, pero necesitan una base sólida. Una persona tiene que saber superar obstáculos, aprender a levantarse, ser fuerte y seguir adelante. La excelencia viene con experiencia. Tener una base es lo que te va a ayudar a conseguir tus objetivos, no el género". Hablando con Araski, pudimos ver que es una persona muy orientada a los resultados. Le gusta alcanzar los objetivos que se propone porque le motiva a seguir adelante. Araski se unió a DS Virtual Gaming el año pasado y le hace feliz ver el progreso que han conseguido juntos. "Aún queda mucho por hacer y estoy orgulloso de formar parte de ello".

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empezando. Su respuesta: "Cuando empecé en un sector lleno de prejuicios, me preocupaba ser parte del problema. Me costó entender y aceptar que nuestra industria también tiene que existir. La gente siempre ha jugado y siempre lo hará y es nuestro deber ofrecer la mejor experiencia y la más segura. En cuanto al crecimiento profesional, anima a los lectores a que no tengan miedo a tomar la iniciativa, brillar y no dudar en hacer preguntas, porque eso es lo que da conocimiento. "Aprende a entender cada detalle de tu trabajo, independientemente del departamento en el que trabajes, da siempre lo mejor. Conoce a representantes de la industria y disfruta con ellos. Cada uno es un pozo de sabiduría y experiencias que te motivarán."

FEATURE 专题报道

raksi Sargsyan is from Georgia, although her heritage is Armenian. A trained linguist, her career has taken a very different direction today. She took a dive into the gaming industry when she was still a student back in 2013. Her growing career in this industry took its first steps when she joined BetConstruct's team as a customer service representative. Today she is the Head of Business Development at DS Virtual Gaming. In-between these occupations, Araski enjoyed big adventures at renowned gambling companies in Asia, Europe, and LatAm. After getting a gist of how hard Araski has worked to reach the top of the ladder, we question if her gender has ever affected the job she was working in or the job she aspired to get. Araski replied that the passion for work is typical of both, as well as perfectionism, effort, following principles, aspirations for progress, and the concept of dignity and integrity.

goals that she sets for herself because she claims it gives her certain motivation to carry on. Araski joined DS Virtual Gaming last year and from interviewing her one could easily see how happy it makes her to see the progress that, together as a team, they jointly achieved. "More is yet to come and I am proud to be part of it."

In a few years' time, Araski believes that in the medium-term legal gambling will be the sole option. Jurisdictions are feeling the benefits of legalised gambling. It gives them control over the behaviour of the companies and gives them the ability to guarantee the rights of the players.

The industry she chose to work in is quite a stigmatised industry and when asked if it might negatively affect certain people she goes on to say that all industries might have this negative effect.

The creation of local jobs and the collection of taxes are other advantages of legal gambling. The professionalism of the industry that has increased over the last decades, along with the gender equality in this industry will have a positive long-term effect on this sector she says.

She paints the picture quite accurately saying, "We cannot live without food, however, many people suffer from obesity. Many of us enjoy wonderful evenings with a glass of fine wine or a sparkling cocktail, but excessive alcohol consumption leads to many diseases and death. Yes, there are problem gamblers who spend more than they should. This is a problem that we need to address openly.”

To close off the interview Maria asks Araski to give the best advice to individuals who are just starting out. She goes on to say, "When I first started in this field I was filled with prejudices and was concerned to be part of the “evil”. People have always gambled and they always will. And it is our duty to provide the best and safest experience.”

" THE PROFESSIONALISM OF THE INDUSTRY THAT HAS INCREASED OVER THE LAST DECADES ALONG WITH THE GENDER EQUALITY IN THIS INDUSTRY WILL HAVE A POSITIVE LONG-TERM EFFECT ON THIS SECTOR "

She stresses, "I believe that a person can be taught and trained in any matter, but there must be a solid core in him / her. A person has to know how to overcome obstacles, rise from falling, be strong and move on. Excellence comes with experience. It's the existence of a solid core that brings to the greatest achievements, not the gender." From speaking to Araski we could easily see that she is a very result oriented person. She likes achieving

The presence of an unregulated market further ruins the reputation of the industry, which must be combated with all available means. The perception of people on legal gambling needs to be revolutionised she stresses, meanwhile, any game organizer should accept the fact that the mental health of players always comes first. "We consider ourselves as part of the entertainment industry. And we need to actively convey this message to the folks inside and outside our sector.”

As for career growth, she encourages readers to not be afraid to take the initiative, to shine, and to not hesitate to ask questions, because this will provide knowledge. "Learn to understand every detail of your job, regardless of which department you work in, always give your best. Meet representatives of the industry and enjoy communicating with them. Each of them is a treasure trove of deep knowledge and fantastic experiences that will motivate you."

SUMMER / AUTUMN 2021

the

of НА ШАГ ВПЕРЕДИ

CEO OF CATCASINO, KATJA NORDSTRAND, SPEAKS TO SiGMA MAGAZINE ABOUT WHAT IT TAKES TO SUCCESSFULLY LAUNCH A NEW CASINO, HER PERSONAL JOURNEY CLIMBING THE iGAMING LADDER, AND THE CHALLENGES OF NAVIGATING THE CIS MARKET. ГЕНЕРАЛЬНЫЙ ДИРЕКТОР CATCASINO КАТЯ НОРДСТРАНД РАССКАЗЫВАЕТ ЖУРНАЛУ SIGMA О ТОМ, ЧТО НУЖНО ДЛЯ УСПЕШНОГО ЗАПУСКА НОВОГО КАЗИНО, О СВОЕМ ЛИЧНОМ ПУТЕШЕСТВИИ ПО КАРЬЕРНОЙ ЛЕСТНИЦЕ iGAMING И О ПРОБЛЕМАХ НАВИГАЦИИ ПО РЫНКУ СНГ.

AUNCHING A NEW ONLINE CASINO FROM SCRATCH IS NO EASY FEAT, TELL US MORE ABOUT WHAT WENT INTO PUTTING THIS

PROJECT TOGETHER SO SUCCESSFULLY. It always starts with an idea. What kind of project do I want to do? Small for the local market or large for the whole world? For older or for younger audiences? Focusing on high rollers or low stakes players? And when you have the image of the project in your head, the real work begins. It can be divided into four main directions. The first and most important thing is to gather a team. I am lucky that I know many people in the gambling community, and they believed in me and my idea. The second is the product itself. Here you need to choose a platform or write your own, make a design, choose game providers and think

" GOOGLE HAS BECOME A BIT CROWDED, BUT YOUTUBE AND TWITCH ARE AN ENDLESS SOURCE OF TRAFFIC " 38

ISSUE 15

over a bonus and loyalty policy. Thirdly, it is the legal and financial structure and integration of payment systems. Be aware, it always takes longer than you think. Finally, the product is ready and you can start with player acquisition. This is where the affiliate program comes into play. So there are no secrets in building a casino. Like any other startup, it is always about working hard, partying harder and, perhaps, having a good personal brand.

Q&A 问答

“ Google стал немного переполнен, но YouTube и Twitch - бесконечный источник трафика ”

апуск нового онлайн-казино с нуля – непростая задача, расскажите нам больше о том, что привело к столь успешному созданию этого проекта. Все начинается с идеи. Каким проектом я хочу заниматься? Маленький для местного рынка или большим для всего мира? Для более старшей или для более молодой аудитории? Сосредоточиться на хайроллерах или игроках с низкими ставками? И когда в голове появляется образ проекта, начинается настоящая работа. Его можно разделить на четыре основных направления. Первое и самое главное - собрать команду. Мне повезло, что я знаю многих людей в геймингсообществе, и они поверили в меня и мою идею. Второе - это сам продукт. Здесь нужно выбрать платформу или написать свою, сделать дизайн, выбрать провайдеров игр и продумать бонусную политику и политику лояльности. В-третьих, это юридическая и финансовая структура и интеграция платежных систем. Имейте в виду, это всегда занимает больше времени, чем вы думаете. Наконец, продукт готов, и можно начинать привлекать игроков. Здесь в игру вступает партнерская программа. Так что секретов в создании казино нет. Как и в любом другом стартапе, это всегда упорный труд, хороший отдых и, возможно, хороший личный бренд. Каким был ваш личный путь, как человека на вершине своего мастерства в индустрии, которая не всегда была так гостеприимна к женщинам? Я начала заниматься гемблингом 6 лет назад, в 2015 году, тогда еще в роли обычного менеджера службы поддержки. Все наши начальники были мужчинами. Женщины могли бы стать менеджером филиала, но главой филиала обычно были мужчины.

SUMMER / AUTUMN 2021

" Мы не можем наводнить весь рынок деньгами, но мы можем быть максимально честными и открытыми с партнерами, и это отличает нас от конкурентов "

AS SOMEONE AT THE TOP OF HER GAME IN

WHAT HAS BEEN YOUR EXPERIENCE OF

AN INDUSTRY THAT HASN’T ALWAYS BEEN

RUNNING A CASINO IN THE CIS REGION,

SO WELCOMING TO WOMEN, WHAT HAS

ANTICIPATED CHALLENGES ASIDES - WHAT

YOUR PERSONAL JOURNEY BEEN LIKE?

HAS SURPRISED YOU THE MOST?

I started in gambling 6 years ago, in 2015, as an

When we talk about CIS region, we usually mean

ordinary support manager. All our bosses were

Russia, Ukraine and Belarus - the most suprising

male. As a woman, you could become an affiliate

thing was that players from Central Asia,

manager, but the Head of Affiliates usually was

ecpecially Kazakhstan, Tajikistan, and Uzbekistan

a man. The woman had to work harder and

became active players in online casinos. We

show ten times better results to climb to the

even added their national currencies and

top. I'm glad that times are changing. Now at

plan to localise our casino. At major gaming

SiGMA parties for top management I meet more

conferences, talking about new markets worth

and more women. Our СFO and the COO are

rolling-up, like LatAm and Africa, speakers often

female, we have people at different ages and

lose sight of Central Asia.

nationalities in our team. In the meantime, it’s a big and economically

ISSUE 15

It helps us to make our project friendly for all

fast growing region, and personally I see great

people. Unfortunately many casino projects still

perspects there. Another insight concerns

objectify women, but we can prove that sex

players’ acquisition. You can experiment with all

doesn’t sell in gambling anymore. We have cats

the new traffic sources that still seem unobvious

- who doesn't love cats? - and a striking design,

in other regions. For example, a year ago, in

more like an application on the AppStore than a

November, on SiGMA Virtual I talked about

casino. And I am very proud that we have a high

TikTok and local messengers such as Telegram

percentage of female audience and appreciate

and it really works now. People here are fast-

their trust.

learners and they love new technologies.

Q&A 问答

WHAT IS YOUR STRATEGY WHEN IT COMES TO ACHIEVING VISIBILITY AND CREDIBILITY IN HIGHLY COMPETITIVE MARKETS? We are an underdog of our own, a rookie boxer who has entered the big ring and only has support from friends behind his back. I come from an affiliate community, that’s why we bet on affiliate traffic. We can't flood the whole market with money, but we can be as honest and open as possible with affiliates, and it sets us apart from competitors. We talk with them about our work, share all the difficulties and ask for advice. From day one, we have focused on streamers, and you can see us live every day. Yes, Google has become a bit crowded, but YouTube and Twitch are an endless source of traffic. Then it's only a matter of customer retention.

Женщинам приходилось потрудиться и показать результаты в десять раз лучшие, чтобы подняться на вершину. Я рада, что времена меняются. Сейчас на вечеринках SIGMA для топ-менеджмента я встречаю все больше и больше женщин. Наш СFO и COO - женщины, в нашей команде люди разного возраста и национальности. Это помогает нам сделать наш проект дружелюбным для всех. К сожалению, многие проекты казино до сих пор объективируют женщин, но мы можем доказать, что секс больше не продается в азартных играх. У нас есть кошки - кто не любит кошек? - и эффектный дизайн, больше похожий на приложение из лидеров AppStore, чем на казино. И я очень горжусь тем, что у нас высокий процент женской аудитории, и ценю их доверие. Какой у вас был опыт управления казино в регионе СНГ: если не считать ожидаемых трудностей - что вас больше всего удивило? Когда мы говорим о регионе СНГ, мы обычно имеем в виду Россию, Украину и Беларусь - самым удивительным было то, что игроки из Центральной Азии, особенно Казахстана, Таджикистана и Узбекистана, стали активными игроками в онлайн-казино. Мы даже добавили их национальные валюты и планируем локализовать наше казино. На крупных гейминг-конференциях, обсуждая новые рынки, которые стоит развернуть, например Латинскую Америку и Африку, выступающие часто упускают из виду Центральную Азию. А пока это большой и экономически быстрорастущий регион, и лично я вижу

в нем большие перспективы. Другой вывод касается приобретения игроков. Можно экспериментировать со всеми новыми источниками трафика, которые все еще кажутся неочевидными для других регионов. Например, год назад, в ноябре на онлайн конференции SiGMA я рассказывала о TikTok и местных мессенджерах, таких как Telegram, и теперь это действительно работает. Люди здесь быстро учатся и любят новые технологии. Какова ваша стратегия для достижения видимости и авторитета на высококонкурентных рынках? Мы сами по себе аутсайдеры, боксерыновички, которые вышли на большой ринг и имеют за спиной только поддержку друзей. Я из партнерского сообщества, поэтому мы делаем ставку на партнерский трафик. Мы не можем наводнить весь рынок деньгами, но мы можем быть максимально честными и открытыми с партнерами, и это отличает нас от конкурентов. Мы говорим с ними о своей работе, делимся всеми трудностями и просим совета. С первого дня мы сосредоточились на стримерах, и вы можете видеть нас вживую каждый день. Да, Google стал тесноват, но YouTube и Twitch - бесконечный источник трафика. Тогда дело только в удержании клиентов.

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NORDIS ALL IN A

S FAIRLY NEW PLAYERS IN THE INDUSTRY, NORDIS CASINO HAS BEEN HIGHLY EFFICIENT IN ESTABLISHING A WIDE USERBASE AND RECOGNISABLE BRAND. TELL US, WHAT IS YOUR VISION FOR THE BRAND, AND HOW HAS IT EVOLVED SINCE THE BEGINNINGS? ADRIAN GRAMA: Nordis started as a fun project that was born exchanging ideas with my good friend, Iulian. We both had a common enthusiasm for iGaming and saw new opportunities for development.

EMERGING AMIDST A GLOBAL PANDEMIC, THE ENTREPRENEURS OF NORDIS CASINO ARE GOING ALL IN FOR THEIR BRAND TO EXCEED THE VERY TOP OF THE iGAMING INDUSTRY. IN AN EXCLUSIVE INTERVIEW, OWNER AND FOUNDER ADRIAN GRAMA AND CEO IULIAN COSCODARU SPEAK TO KEVIN SANTY ABOUT THEIR ROADMAP FOR SUCCESS.

ISSUE 15

Q&A 问答

" ON TOP OF THAT, WE HAVE ALREADY STARTED THE PROCESS OF EXPANDING TO MORE COUNTRIES, AS WE PLAN TO HAVE A GLOBAL REACH "

LOS EMPRESARIOS DE NORDIS CASINO, EMPRESA QUE HA SURGIDO EN MEDIO DE UNA PANDEMIA MUNDIAL, VAN A POR TODAS PARA QUE SU MARCA LLEGUE A LO MÁS ALTO DEL SECTOR DEL JUEGO EN LÍNEA. EN UNA ENTREVISTA EXCLUSIVA, EL PROPIETARIO Y FUNDADOR ADRIAN GRAMA Y EL CEO IULIAN COSCODARU HABLAN CON KEVIN SANTY SOBRE SU PLAN PARA ALCANZAR EL ÉXITO.

Futhermore, the pandemic played an important role launching Nordis Casino. The world changed and suddenly the entire planet became even more connected to the digital world discovering its opportunities.

WHAT IS THE MOST IMPORTANT THING FOR YOU WHEN BUILDING A BRAND? WHAT SHALL THE NAME NORDIS ULTIMATELY STAND FOR AND WHICH VERTICALS DO YOU WISH TO DISCOVER?

The project started from our belief that the industry needs a fun, interactive and diverse online casino providing the best possible worth to players. For this reason, we are trying to offer some of the best bonuses in the industry and included a wide range of games in our portfolio, from slots and live casino to sports betting.

IULIAN COSCODARU: Building our brand to differentiate from our competition is definitely one of the hardest tasks. However, we have a team with a digital first mindset, with years of experience and strategic thinking that will master the challenge.

On our road of putting our ideas into practice, we realized that Nordis’ potential for development is far greater than we first thought. We are now committed to making Nordis one of the major players in the iGaming industry and once we put our mind to achieving our goals, we are unstoppable. We have already built a strong team, ready to innovate and disrupt in such a competitive market.

Adrian and I bring to the table a strong entrepreneurial experience having built multiple startups, while our colleague Cristian, joined us with more than 27 years in land-based casinos. So, our strong team will keep attracting top talent to take us where we want to go. On top of that, we have incredible partners, who are a gateway to the top. We believe in our strong potential for growth, coupled with our team’s resilience and experience and a solid base of partners - this is our formula for success.

OMO JUGADORES NUEVOS EN LA INDUSTRIA, NORDIS CASINO ES MUY EFICIENTE A LA HORA DE ESTABLECER UNA BASE DE USUARIOS Y CREAR LA MARCA. ¿QUÉ QUEREIS HACER CON LA MARCA Y CÓMO HA EVOLUCIONADO DESDE EL PRINCIPIO? ADRIAN GRAMA: Nordis empezó como un proyecto divertido con mi buen amigo, Lulian. A ambos nos apasionaba el iGaming y vimos nuevas oportunidades de desarrollo. Además, la pandemia jugó un papel importante en el lanzamiento de Nordis Casino. El mundo cambió y, de repente, el planeta entero se conectó aún más al mundo digital y sus oportunidades.

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El proyecto surge de nuestra creencia de que la industria necesita un casino en línea divertido, interactivo y variado que les proporcione el mejor valor posible a los jugadores. Por eso, intentamos ofrecer las mejores bonificaciones del sector y una cartera con la mayor variedad de juegos, desde tragaperras y casino en vivo hasta apuestas deportivas. Por el camino, nos dimos cuenta de que el potencial de desarrollo de Nordis es mucho mayor de lo que pensábamos al principio. Queremos convertir Nordis en un lugar principal del sector del iGaming y, una vez que nos proponemos alcanzar nuestros objetivos, somos imparables. Ya hemos creado un equipo, preparado para innovar e irrumpir en un mercado tan competitivo.

¿QUÉ ES LO MÁS IMPORTANTE A LA HORA DE CREAR UNA MARCA? ¿QUÉ REPRESENTA NORDIS Y QUÉ SECTORES OS GUSTARÍA EXPLORAR? IULIAN COSCODARU: Sin duda, construir la marca para diferenciarte de la competencia es una de las tareas más difíciles. Por ello, contamos con un equipo con una mentalidad "primero lo digital", con años de experiencia y pensamiento estratégico. Adrián y yo contamos con una gran experiencia empresarial al haber creado varias empresas emergentes, mientras que nuestro compañero Cristian se ha unido al proyecto con más de 27 años en la industria del juego. Por lo tanto, nuestro equipo seguirá atrayendo a los mejores talentos para llevarnos a donde queramos.

Además, tenemos socios increíbles, que nos pueden ayudar a llegar a lo más alto. Creemos que nuestro potencial de crecimiento, unido a la resistencia y experiencia del equipo y a una sólida base de socios, es nuestra fórmula para el éxito. Hemos vivido tiempos difíciles e incluso ahora la industria del juego sigue evolucionando y las experiencias virtuales van ganando relevancia. ¿Cómo ha cambiado el mercado la pandemia y qué creéis que va a pasar? Adrian Grama: La pandemia fue un reto para todas las industrias del mundo. Fue un momento en el que el mundo se detuvo y las empresas empezaron a replantearse su forma de trabajar.

" QUEREMOS CONVERTIR NORDIS EN UN LUGAR PRINCIPAL DEL SECTOR DEL iGAMING Y, UNA VEZ QUE NOS PROPONEMOS ALCANZAR NUESTROS OBJETIVOS, SOMOS IMPARABLES "

ISSUE 15

Q&A 问答

Pero, como toda crisis, trajo consigo oportunidades nuevas y lo más importante es que aceleró varias tendencias. Especialmente en lo que respecta al mundo digital. Ahora, los jugadores quieren experiencias personalizadas, adaptadas a su persona. Quieren plataformas fáciles de usar, que aprendan sus necesidades y garanticen entretenimiento. Hoy en día, el objetivo no es tener multitud de juegos, sino crear experiencias personalizadas que merezcan la pena volver a vivir. En Nordis, nos centramos en conseguirlo. Adoptamos nuestra plataforma para crear no solo un espacio de juegos en línea, sino todo un universo personalizado para cada uno de nuestros jugadores. Nos dedicamos innovar y a mejorar constantemente. LA INDUSTRIA DEL iGAMING, QUE SIGUE CRECIENDO, TIENE UNA COMPETENCIA MUY FUERTE, ¿CÓMO VAIS A DESTACAR ENTRE TODOS LOS OPERADORES Y EN QUÉ SECTORES CREÉIS QUE LA INDUSTRIA EN SÍ MISMA PODRÍA APRENDER Y MEJORAR? CRISTIAN CURELEA: Como ha mencionado anteriormente Adrian, nuestro único camino hacia el éxito es crear experiencias excepcionales para nuestros jugadores y que la puedan disfrutar una o las veces que quieran. Para nosotros, cada jugador es único y nos esforzamos por

atender a cada uno como se esperan que lo hagamos. Otra forma de superar a la competencia es desarrollar una red fuerte, para lo cual ya nos hemos asociado con varios de los principales promotores del sector: SiGMA y Betstarters. Esto es solo el principio y ya nos hemos puesto a buscar nuevas oportunidades de asociación. Además, como acabamos de empezar, ya hemos iniciado el proceso de expansión a más países porque planeamos tener un alcance a nivel mundial.

" WE ARE NOW COMMITTED TO MAKING NORDIS ONE OF THE MAJOR PLAYERS IN THE iGAMING INDUSTRY AND ONCE WE PUT OUR MIND TO ACHIEVING OUR GOALS, WE ARE UNSTOPPABLE "

WE HAVE SEEN TUMULTUOUS TIMES, AND EVEN NOW THE GAMING INDUSTRY IS EVOLVING, AND VIRTUAL EXPERIENCES ARE GAINING MORE AND MORE RELEVANCE. HOW IS THE PANDEMIC CHANGING THE MARKET, AND WHAT WILL COME NEXT? ADRIAN GRAMA: The pandemic was a global challenge for all industries. It was a moment when the world stopped, and businesses have started to rethink their working models. But, as with all crisis, it brought some new opportunities, and the most important thing is that it accelerated some trends. Especially concerning the digital world. Players now want customised experiences, tailored to their personas. They want platforms easy to use, that learn their needs and ensure a great journey. Nowadays it is not just about having a multitude of games, it is more about creating personalised experiences worth revisiting. At Nordis, this is what we push for. We adopt our platform to creating not just a space for online games, but an

entire customised universe for each of our players. We are all about constant innovation and improvement. THE GROWING iGAMING INDUSTRY IS ONE OF FIERCE COMPETITION, HOW DO YOU MANAGE TO STAND OUT AS AN OPERATOR, AND IN WHICH AREAS CAN THE INDUSTRY AS A WHOLE LEARN AND IMPROVE? CRISTIAN CURELEA: As mentioned earlier by Adrian, our only way to success is to create exceptional experiences for our players, that they will enjoy not just one time, but every time they return to our platform. Every player is unique for us and we strive to serve each one as he/she is expecting. Another way to overcome our competition is by developing a strong network. And we have already partnered with some of the leading players in the industry: SiGMA and Betstarters. This is just the beginning and we have already pushed the pedal to the floor in finding new partnership opportunities. On top of that, we have already started the process of expanding to more countries, as we plan to have a global reach.

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ACABAR CON LA DESIGUALDAD DE GÉNERO GENDER EQUALITY REMAINS A MAJOR ISSUE WITHIN THE iGAMING INDUSTRY AS WOMEN CONTINUE TO BE SIGNIFICANTLY UNDERREPRESENTED IN HIGH POWER ROLES. LAURA SCHEMBRI SAT DOWN WITH MISSY STANISZ, THE DIRECTOR OF SPORTS WAGERING AND INTERACTIVE GAMING FOR THE SAN MANUEL BAND OF MISSION INDIANS.

DISMANTLING THE GENDER DIVIDE LA IGUALDAD DE GÉNERO SIGUE SIENDO UN PROBLEMA PERSISTENTE EN LA INDUSTRIA DEL iGAMING, DADO QUE LOS HOMBRES SON LOS QUE PREDOMINAN EN LOS CARGOS DE PODER. LAURA SCHEMBRI SE HA REUNIDO CON MISSY STANISZ, DIRECTORA DE APUESTAS DEPORTIVAS Y JUEGOS INTERACTIVOS DE SAN MANUEL BAND OF MISSION INDIANS.

Photos by Shari Fleming

ISSUE 15

Q&A 问答

OS PREJUICIOS Y ESTEREOTIPOS IMPLÍCITOS SIGUEN AFECTANDO A LA CARRERA PROFESIONAL DE LAS MUJERES. ¿QUÉ PUEDEN HACER LAS EMPRESAS PARA MEJORAR LA SITUACIÓN?

" CONSISTENT, VISIBLE SUPPORT MUST COME FROM SENIOR LEADERSHIP TO SET THE EXAMPLE AND EXPECTATIONS FOR DISMANTLING BIASES "

OMEN’S CAREER PROGRESSIONS CONTINUE TO BE NEGATIVELY IMPACTED BY IMPLICIT BIASES AND STEREOTYPES. WHAT CAN COMPANIES DO TO IMPROVE THE SITUATION? Recognizing that biases and stereotypes exist is the first step. Identifying what those look like and how they manifest in the workplace while providing an open forum for honest dialogue is the next step. Consistent, visible support must come from senior leadership to set the example and expectations for dismantling biases. Finally, it’s important to plan for the long haul. DEI programs aren’t a one-time training checkbox with annual refreshers - this is intentional work that must be sustained to truly evolve organizational culture. This type of change is a marathon - not a sprint.   WHAT MORE CAN BE DONE TO CHAMPION FEMALE VOICES WITHIN THE iGAMING INDUSTRY? We may have to look a little harder to seek out those voices until we’ve reached a more balanced workforce - from the frontline to the top of the organisation. Ensuring those voices have a public platform will help normalise the presence of women in prominent roles in iGaming. When I see women like Melissa Blau the Director of iGaming Capital on a

conference or event agenda, I know that attendees are going to have a great experience and leave with solid takeaways. The more media and industry events feature these women, the more that other women are likely to put their hand up. DO YOU AGREE WITH THE FOLLOWING STATEMENT: ‘CORRECTING THE GENDER PAY GAP IS MORE IMPORTANT THAN CORRECTING OTHER GENDER INEQUALITIES? IF SO, WHY? All initiatives are equally important, but nothing says ‘we mean it’ like a tangible change that has an immediate impact like addressing the pay gap. Organisations that lead with a paid effort are really putting money where their mouths are and signal a true commitment. CAN YOU DISCUSS SOME OF YOUR EXPERIENCES WITH DEI PROGRAMS? San Manuel Band of Mission Indians and San Manuel Casino really started making significant resource investments into DEI within the past five years. Their direct support of Global Gaming Women - from sponsorships to creating its first local chapter - is very intentional about top-level leadership commitment to diversity initiatives. They provide time and resources for events and show visible support and active engagement at all levels of the organization.”

El primer paso es reconocer que existen dichos prejuicios y estereotipos. El siguiente paso es identificar cómo son y cómo se manifiestan en el ambiente laboral y empezar un diálogo sincero. Los líderes más veteranos tienen que ofrecer apoyo constante y visible que sirva como ejemplo para erradicarlos. Por último, es importante planificar a largo plazo. Los programas de DEI no son formaciones puntuales ni quedadas anuales, son un trabajo cuya intención y objetivo es que la cultura organizativa evolucione de verdad. Son cambios a largo plazo, no de la noche a la mañana. ¿QUÉ MÁS PODEMOS HACER PARA DEFENDER LAS VOCES FEMENINAS DEL SECTOR DEL JUEGO? Puede que tengamos que esforzarnos un poco más a la hora de buscar esas voces hasta conseguir una plantilla más equilibrada en todos los niveles de la empresa. Garantizar que tengan una plataforma pública ayudará a normalizar la presencia de las mujeres en puestos de relevancia en el sector del juego. Cuando veo a mujeres como Melissa Blau, directora de iGaming Capital, en alguna conferencia o evento, sé que la experiencia va a ser buena y los asistentes van a aprender mucho. Cuantos más medios de comunicación y eventos del sector incluyan a mujeres, más probabilidades hay de que otras decidan unirse.

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ESTÁS DE ACUERDO CON LA SIGUIENTE AFIRMACIÓN: "CORREGIR LA BRECHA SALARIAL DE GÉNERO ES MÁS IMPORTANTE QUE CORREGIR OTRAS DESIGUALDADES"? EN CASO AFIRMATIVO, ¿POR QUÉ? Todas las iniciativas son igual de importantes, pero las más serias, suponen un cambio tangible con un impacto inmediato. Las empresas que lideran el cambio con esfuerzos económicos son señal de compromiso real. ¿PUEDES CONTARNOS ALGUNA EXPERIENCIA CON LOS PROGRAMAS DEI? San Manuel Band of Mission Indians y el Casino de San Manuel llevan 5 años invirtiendo recursos importantes en DEI. Su apoyo directo a Global Gaming Women (desde el patrocinio hasta la creación de su primer capítulo local) es muy intencionado en cuanto a las iniciativas de diversidad de compromiso de liderazgo de alto nivel. Proporcionan tiempo y recursos para eventos y muestran un apoyo visible y un compromiso activo en todos los niveles de la empresa." Antes trabajaba para Mille Lacs Corporate Ventures (MLCV, empresa matriz del Grand Casino), que ha invertido recursos importantes en programar la DEI y en cambios

culturales en toda la empresa. Tawnya Stewart, jefa de personal y cultura, es la defensora de la igualdad y ha creado un comité de igualdad de género que colabora y desarrolla programas para MLCV. Reconoce el compromiso que supone para las empresas grandes y maduras evolucionar hacia culturas centradas en la diversidad, que se les proporcione equidad a todos los asociados y se aseguren de escuchar todas las voces. COMO MIEMBRO DE GLOBAL GAMING WOMEN Y MODERADORA DE LEAN IN CIRCLES, ¿QUÉ IMPORTANCIA TIENEN LAS REDES DE MUJERES PARA LA IGUALDAD? Las redes profesionales de mujeres son fundamentales para fomentar la igualdad. Como mujeres, a menudo nos creemos que vivimos luchas diferentes (síndrome del impostor, equilibrio de prioridades, etc.), pero Lean In Circles nos ha dejado claro que los retos a los que nos enfrentamos son similares. Lean In Circles es una forma estupenda de aprovechar estas oportunidades dentro de tu propia empresa. Los grupos ofrecen oportunidades para que las mujeres compartan sus retos y éxitos, y se organicen para ayudar a sus respectivas empresas a mejorar y apoyar más a las mujeres del equipo. Uno de los logros más importantes de MLCV, así como del Casino San Manuel, es que los hombres reconocen la necesidad de aprender a ser aliados y defensores del cambio. Se trata de un punto fundamental para garantizar que se escucha y defiende a las mujeres en el lugar de trabajo.

ISSUE 15

" LEAN IN CIRCLES NOS HA DEJADO CLARO QUE LOS RETOS A LOS QUE NOS ENFRENTAMOS SON SIMILARES "

¿LA PANDEMIA HA AYUDADO O DIFICULTADO LA LUCHA POR LA IGUALDAD DE GÉNERO EN EL SECTOR DEL JUEGO? Dado que las mujeres (especialmente las de color) son las más afectadas por los despidos y las bajas laborales como consecuencia de la pandemia, resulta evidente que ha obstaculizado la igualdad de género en todos los sectores. Entre la conciliación del cuidado de los hijos, el aprendizaje a distancia y los niveles desproporcionados de trabajo doméstico, el 25% de las mujeres se han planteado perder la prioridad de sus carreras. Por lo tanto, el trabajo para garantizar que las mujeres permanezcan, prosperen y tengan éxito en la fuerza de trabajo es más crítico ahora tras la pandemia.

Q&A 问答

" LEAN IN CIRCLES QUICKLY MAKE IT ABUNDANTLY CLEAR THAT WE HAVE SIMILAR STRUGGLES AND CHALLENGES "

your own organisation. These groups provide consistent opportunities for women to share challenges, successes, and formulate plans to help their organisations improve and better support the women on their teams. One of the great things I’ve experienced both at MLCV and San Manuel Casino are the men that recognise the need to learn to be allies and champions for change. This is really critical to ensuring women are being heard and advocated for in the workplace.

My former employer, Mille Lacs Corporate Ventures (MLCV, parent company of Grand Casino) have also invested significant resources toward DEI programming and culture changes within the entire organization. Chief People & Culture Officer Tawnya Stewart is the champion for DEI and has created a DEI committee that collaborates and develops programming for MLCV. She recognises the commitment it takes for large and mature organisations to evolve into diversitycentric cultures providing equity to all associates, and making sure all voices are heard.

AS A MEMBER OF GLOBAL GAMING WOMEN AND A LEAN IN CIRCLE MODERATOR, IN YOUR OPINION HOW CRUCIAL ARE WOMEN’S NETWORKS FOR EQUALITY? Professional networks for women are critical for fostering equality. As women, we often think that our struggles are unique (imposter syndrome, balancing competing priorities, etc.) but Lean In Circles quickly make it abundantly clear that we have similar struggles and challenges. Lean In Circles are a great way to create those opportunities within

HAS THE PANDEMIC HELPED OR HINDERED THE FIGHT FOR GENDER EQUALITY WITHIN THE iGAMING INDUSTRY? With women (especially women of colour) being most impacted by layoffs and furloughs as a result of the pandemic, it becomes evident that the pandemic has hindered gender equality in all industries. Between balancing childcare, remote learning, and disproportionate levels of domestic work, 25% of women have considered deprioritizing their careers. So the work to be done in ensuring women remain, thrive, and succeed in the workforce is more critical now post-pandemic.

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the

FUTURE of integrated RESORTS EL FUTURO DE LOS RESORTS INTEGRADOS

LAURA SCHEMBRI SAT DOWN WITH JACOB ZWAAGSTRA, THE CHIEF EXECUTIVE OFFICER OF TRICELTA DEVELOPMENT, A REAL ESTATE DEVELOPMENT FIRM WITH A FOCUS ON TRIBAL GAMING TO DISCUSS WHAT’S NEXT FOR INTEGRATED RESORTS IN A POST-PANDEMIC WORLD. LAURA SCHEMBRI SE HA SENTADO CON JACOB ZWAAGSTRA, DIRECTOR GENERAL DE TRICELTA DEVELOPMENT, UNA EMPRESA DE DESARROLLO INMOBILIARIO CENTRADA EN EL JUEGO TRIBAL, PARA HABLAR SOBRE EL FUTURO DE LOS COMPLEJOS TURÍSTICOS INTEGRADOS DESPUÉS DE LA PANDEMIA.

AN MASTER PLANNING HELP REBUILD TOURISM WITHIN THE GAMBLING INDUSTRY?

Master planning is key to finding what will serve the community in the long and short run. Planning infrastructure, traffic, and amenities all bolster the tourism sector and drive the customer to want to live, work and play where an effective masterplan is deployed. In the gaming realm, it is about extending the guest's stay. Without a robust master plan where experiences and amenities are present, that stay will be short. My job is stepping out of the now and evaluating the future demand to see what will drive that more extended-term experience.

" AN INTEGRATED GUEST EXPERIENCE IS KEY TO MEETING THE EVERCHANGING LANDSCAPE OF THE GAMING INDUSTRY "

ISSUE 15

This involves robust market studies, evaluation of current infrastructure (Roads, schools, growth potential, housing availability), planned legislation, along with the understanding of the local governing authorities and their openness to bring capital, opportunity, and ancillary tax revenue into their communities. That could focus on technology to complement what is already present, keeping an eye on the pulse of up-and-coming enhancements to the gaming experience, and continually taking the pulse of our customers to find ways to relay their voice in the physical asset manifestation.

FEATURE 专题报道

" UNA EXPERIENCIA INTEGRADA ES FUNDAMENTAL PARA ENFRENTARSE AL PANORAMA DEL SECTOR DEL JUEGO "

PUEDE AYUDAR UNA MEJOR ORGANIZACIÓN A RESURGIR EL TURISMO EN LA INDUSTRIA DEL JUEGO?

en ir más allá y evaluar la demanda en un futuro para ver qué mejorará y prologará la experiencia.

y encontrar la forma de escuchar a los clientes a la hora de manifestar los activos físicos.

La planificación general es fundamental para saber qué funciona a corto y largo plazo. Planificar las infraestructuras, el tráfico y los servicios refuerzan el sector turístico y hacen que el cliente quiera vivir, trabajar y jugar donde se haya llevado a cabo un plan eficaz. En el ámbito del juego, el objetivo es prolongar la estancia del cliente. Sin un plan sólido en el que se tengan en cuenta la experiencia y los servicios, la estancia se reduce. Mi trabajo consiste

Esto implica estudios de mercado, evaluar las infraestructuras (carreteras, escuelas, potencial de crecimiento, disponibilidad de viviendas), la legislación prevista, analizar a las autoridades locales del gobierno y su postura respecto a traer capital, oportunidades e ingresos fiscales auxiliares a sus comunidades. Esto podría centrarse en complementar la tecnología actual, mantener el ritmo de las mejoras en la experiencia de juego

¿CÓMO DE IMPORTANTE CREES QUE SERÁN LOS RESORTS INTEGRADOS EN LA INDUSTRIA DEL JUEGO EN UN FUTURO? ¿CÓMO CREES QUE SERÁN? Una experiencia integrada es fundamental para enfrentarse al panorama del sector del juego. La experiencia, desde el momento en que el cliente entra en el establecimiento hasta el momento en que se marcha, tiene que estar pensada para garantizar todo lo esencial.

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HOW IMPORTANT ARE INTEGRATED RESORTS FOR THE FUTURE OF THE GAMBLING INDUSTRY? FURTHERMORE, WHAT CAN WE EXPECT TO SEE FROM THEM IN THE FUTURE?

" MI TRABAJO CONSISTE EN IR MÁS ALLÁ Y EVALUAR LA DEMANDA EN UN FUTURO PARA VER QUÉ MEJORARÁ Y PROLOGARÁ LA EXPERIENCIA "

An integrated guest experience is key to meeting the ever-changing landscape of the gaming industry. The experience from the time the guest drives onto the property to the time they check out has to be thought through to ensure essential experiences are relayed with their stay. This could be services like electric car charging that is relayed when the guest drops their vehicle off, enhanced services at each customer touchpoint - whether it is at check-in, or restaurant, there must be a way to create brand loyalty and a comeback moment. We will continue to see a pivot where individual consumers can utilise their phones for a convenient guest experience.

" MY JOB IS STEPPING OUT OF THE NOW AND EVALUATING THE FUTURE DEMAND TO SEE WHAT WILL DRIVE THAT MORE EXTENDED-TERM EXPERIENCE "

ISSUE 15

Resorts will have to continue reinventing themselves with changeable attractions and focusing on the digital revenue that will be present as technologies continue to evolve in the e-gaming space. WHY IS OKLAHOMA REGARDED AS ONE OF THE MAJOR PLAYERS OF THE US POKER SCENE? Proximity, player ease, and a plethora of those that want to escape the mundane and take their shot are one of the reasons Oklahoma draws a large poker scene. The proximity to large metropolitan areas like Dallas/Oklahoma City offers players a quick and convenient escape to scratch their itch to play. The tribal casinos have done an excellent job catering to large tournaments to get the player pool introduced to their product. They keep coming back because the resorts are just as elegant as anything you may visit without the short plane ride to a larger venue. Poker is a phenomenon that is not going away. With opportunities in the near future for online betting while at the resort to enhance gaming, there is a strong opportunity for disruption in this space.

FEATURE 专题报道

DO YOU BELIEVE THE GROWTH OF THE TRIBAL CASINOS' INDUSTRY IS DEPENDENT ON EXPANDING INTO MOBILE GAMING? MOREOVER, WHY IS THIS THOUGHT MET WITH SO MUCH RESISTANCE FROM REGULATORS? I feel strongly that mobile gaming will enhance the brick-and-mortar casino environment that will change the landscape of the gaming experience. I have seen various technology entering the space for peer-to-peer betting, e-sport betting, and the opportunity to enhance the devices that every guest has on them 24/7. With any disruption, regulation, and a way to control that disruption are oversight roles in any casino environment. The consumer experience, a way to tax and profit and opportunity to enhance the local community all need to be talking points when any disruption is present. This allows for the protections that gaming authorities require, the opportunity to enhance the regulating body by relaying appropriate profiting for the whole, and thoughtful respect for how this will affect the citizens of that affected community. Tribal casinos are there for the benefit of their citizens, whether that is financial or in services. Regulators need to understand the benefits that mobile gaming could do to enhance these communities; with that visibility, there is an opportunity for a winwin from all parties involved. WHERE DO YOU THINK THERE ARE OPPORTUNITIES FOR THE READERS OF SiGMA MAGAZINE INSIDE THE U.S.? With the strategic deployment of capital, thoughtful planning of that capital, and partnerships to enhance all partners, I feel the opportunities in the US are plentiful. The focus of TriCelta Development is to allow for strategic deployment to allow both tribal and commercial endeavours to thrive with controlled yet long-term planned deployment of licenses, capital, and resources to support our clients. The relationships we have developed over the last 20 years have us plugged into the hospitality world to have a leg up on what is coming down the pipe regarding an opportunity. If you would like to learn more, please visit www.triceltadevelopment.com and contact us directly.

Estas pueden ser servicios como cargar un coche eléctrico cuando se deja el vehículo o servicios mejorados en cada punto de contacto con el cliente, ya sea en el registro o en el restaurante; debe haber una forma de fidelidad con la marca. Seguiremos viendo que los consumidores individuales pueden utilizar el móvil para una experiencia cómoda para los huéspedes. Los complejos turísticos tendrán que seguir reinventándose con atracciones más innovadoras y centrarse en los ingresos digitales que estarán presentes a medida que las tecnologías sigan evolucionando en el espacio del juego electrónico. ¿POR QUÉ SE CREE QUE OKLAHOMA ES UNO DE LOS ESTADOS DONDE MÁS SE JUEGA A PÓQUER? La proximidad, la costumbre y que muchos quieren escapar de la rutina y aprovechar la oportunidad son algunas de las razones por las que Oklahoma cuenta con dicha escena de póquer. La proximidad con áreas metropolitanas como Dallas/Oklahoma City les da a los jugadores la oportunidad de escaparse y quitarse el antojo de jugar. Los casinos tribales han hecho un trabajo excelente organizando torneos para dar a conocer su producto. Los jugadores vuelven porque los resorts son tan elegantes que no tienen la necesidad de coger un avión para ir a otro sitio. El póquer es un fenómeno que no va a desaparecer. En un futuro cercano, habrá oportunidades que mejorarán el juego con las apuestas en línea mientras se está en el resort, las cuales revolucionarán todo el sector. ¿CREES QUE EL CRECIMIENTO DE LA INDUSTRIA DE LOS CASINOS TRIBALES DEPENDE DE LA EXPANSIÓN DEL JUEGO MÓVIL? ¿POR QUÉ LOS REGULADORES SE OPONEN TANTO? Estoy convencido de que el juego móvil mejorará el entorno de los casinos físicos y cambiará la experiencia del juego. He visto que

varias tecnologías han entrado en el espacio de las apuestas entre pares, las apuestas deportivas electrónicas y la oportunidad de mejorar los dispositivos que cada cliente lleva consigo las 24 horas del día. La regulación y las formas control son funciones de supervisión en cualquier entorno de casino y van de la mano con la innovación. Lo importante será la experiencia del consumidor, la forma de tributar y obtener beneficios y la oportunidad de mejorar la comunidad local. Esto permite las protecciones que exigen las autoridades del juego, la oportunidad de mejorar el organismo regulador con los beneficios adecuados para todos y reflexionar sobre cómo les afectará a los ciudadanos de la comunidad. Los casinos tribales están ahí para beneficiar a los ciudadanos, ya sea de forma económica o con servicios. Los reguladores tienen que entender los beneficios que podría aportar el juego móvil a dichas comunidades. Con esta visibilidad, existe la oportunidad de que todas las partes implicadas salgan ganando. PARA LOS LECTORES DE SiGMA, ¿DÓNDE CREES QUE HAY MÁS OPORTUNIDADES EN EE. UU.? Con un despliegue estratégico de capital, una planificación reflexiva del capital y asociaciones para mejorar a todos los socios, creo que las oportunidades en los Estados Unidos son abundantes. El objetivo de TriCelta Development es permitir un despliegue estratégico para que tanto los esfuerzos tribales como los comerciales prosperen de forma controlada, pero planificada a largo plazo de licencias, capital y recursos para apoyar a nuestros clientes. Las relaciones que hemos desarrollado a lo largo de los últimos 20 años nos permiten estar en contacto con el mundo de la hostelería para estar al tanto de lo que se avecina con respecto a una oportunidad. Si quieres más información, échale un vistazo a la web www.triceltadevelopment.com y ponte en contacto con nosotros directamente.

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ISSUE 15

COVER STORY 封面故事

The

KING of CARDS

For this issue’s cover story, David Mahon, founder of Full Color® Games sits down with Ramona Depares to explain how he’s created the world’s first and only new class of card and casino gaming.

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OURS IS A STORY OF REINVENTION. THESE CARD GAMES ARE MASSIVELY POPULAR - IS THIS A CASE OF TRYING TO FIX WHAT ISN’T BROKEN? My inventions in Full Color® Games aren’t about fixing what isn’t broken, they are more about solving the problem of player choice through actual gaming innovation instead of game regurgitation - a problem that plagues the industry on one side of the coin while leaving players wishing that someone, anyone, would come up with something new on the other…something that is truly revolutionary and different on one hand, yet completely familiar on the other. The unexpected part of my story is that I didn’t set out to create or invent Full Color® Games, nor did I choose to attempt to solve any player’s problem of choice … it chose me. I was actually just trying to

that’s never been done, at least not until my invention in Full Color® Cards as evidence of just how hard it is to do. The same problem exists in every format. You will never have a new way to play bingo, keno or lotto until someone invents a new set of means and methods to draw and match them to. You will never have a new way to play craps or sic bo until someone invents a new set of means and methods to roll dice and score them to and so on and so forth. So how do you create an entirely new set of means and methods that are completely different from the existing cards, dice, balls, wheels that you already know, to create an entirely new class of casino gaming that isn’t just limited to technological innovation? Sounds impossible, right? But you just used Full Color® Cards (my means) to play

21 or Nothing® (my methods) and instantly discovered that it does in fact play exactly like blackjack on one hand and does things that are not even possible in blackjack on the other, all of which creates the secret sauce in Full Color® Games and, it doesn’t stop there, it does the exact same thing in my Full Color® Baccarat, Full Color® Poker and even non-casino games like Full Color® Solitaire. Once you see how it works in all my other formats of Full Color® Bingo, Full Color® Slots, Full Color® Craps, Full Color® Roulette, Full Color® Lotto, Full Color® Sic Bo, you’ll discover that my new means and methods truly do create an entirely new class of card and casino gaming. Technological innovation solves many execution problems, like how video poker solved the problem of how to deal 100,000 rounds per hour electronically with a random number generator to a single player up from

" FULL COLOR® CARDS CHANGES THE FACE OF GAMING, LITERALLY, BY REMOVING ALL THE ACES AND FACES OFF OF A DECK OF CARDS BECAUSE THEY ARE SIMPLY JUST NOT NECESSARY "

create a “lottery-sized, skill-based cash accumulation method” for jackpot prize payouts for a next-generation reality television show format I was creating with my business partners who are the original producers of Survivor® and The Apprentice®. It’s all just a crazy accident in how it happened and how it has evolved into what it is today. So far as player choice, there is only one way to play every casino gaming format in the world. In card gaming for example, there will never truly be a new way to play blackjack, baccarat, or poker until someone invents a new universal deck of playing cards, but as history has proven,

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COVER STORY 封面故事

a maximum of 100 dealt out by hand, as well as the total reversal of that with how live dealers online solved the problem in how to deal a single game to 10,000 baccarat players on a single table all at the same time by scanning physical cards and remotely displaying them on 10,000 unique electronic devices all over the world, but none of it, as genius as those innovations are, creates any new content. The game of 5 card draw is still drawing five cards from the same deck of playing cards and baccarat is still a game of 9’s regardless of whether a computer or a human being deals the games to one player or the whole world all at the same time. The invention of Full Color® Games and my Full Color® Gaming System truly innovates by using new “means and methods” necessary to create new paradigms that rest inside my mathematical formulas to deliver alternatives ways to play all the original formats that were never even possible until now. Together they create incredible new dynamics and new ways to play while simultaneously simplifying the rule sets to create a far more balanced set of gaming action so players play even longer. All of it creates far more entertainment and value for their money resulting in player’s having wildly fun new experiences where they have absolutely no desire to ever go back to the traditional games that don’t have these dynamics. When you have that kind of player response, then you have true disruption and that is when you have a real revolution begin to take shape – which is exactly what is happening for us now. THE END RESULT IS PRETTY REVOLUTIONARY, YOU’VE ESSENTIALLY RETHOUGHT THE ENTIRE CASINO GAMING PROCESS - TELL US, HOW DOES IT WORK EXACTLY? Well, let’s start with Full Color® Cards. As you yourself just discovered today when you saw and played 21 or Nothing® together for the first time before we sat down here: What looks like a new deck of cards, is actually an entirely new set of casino gaming

math formulas. What you experienced is the amalgamation of one version of it in a human readable form of playing cards that gives you an entirely new way to play blackjack - and as you admitted, it is in fact blackjack, yet it is a completely different game unlike anything you’ve ever played before or even could with a traditional deck of cards. And that’s just the beginning, as my Full Color® Gaming System uses its math paradigms to create a brand-new way to play every casino gaming format in the world as I just mentioned. It took me years to figure out what to do with this paradigm across all the formats. It started out years back when I created the first incarnation of what is now Full Color® Bingo, but I really didn’t have the “flux capacitor moment” until I figured out how to make it work in the blackjack and baccarat formats, and when I did, it unlocked everything for me at that point. It is so ridiculously simple after you figure it out, but otherwise impossible until you do. It’s the simple stupid things in life that actually change the world, ones that are discovered in an instant or a “flash of genius”, that create the intellectual property that changes the course of history. In fact, the “flash of genius doctrine” was a test for patentability used by the United States Federal Courts for just over a decade, beginning circa 1940. The doctrine was formalized by the U.S. Supreme Court which held that “the inventive act had to come into the mind of an inventor in a ‘flash of genius’ and not as a result of tinkering”. Now I wouldn’t say I am a genius by any measure and that I did indeed spend years tinkering, but when I had my “flash of genius” moment as they say, it did indeed happen in an instant when I was use the Adobe “Flash” animation program (an application literally named “Flash” of all things for poetic irony) for a pitch presentation when I digitally cut up my white bingo board and stacked the numbered pieces in a row below their identically numbered color cards I was

matching them to and voilà, there it was… my “Eureka” moment and epiphany to it all! I had always had my deck of “four suits of colored cards”, I just never realized that the white spaces were in fact a “fifth suit of white cards” that were the key to creating perfectly balanced game results. And there it was, the math paradigm I needed to make it work across all other formats from there on out. The math formula is as elementary as it gets. In the card gaming formats, all the Color Cards™ are positive, all White Cards™ are negative – it is that simple stupid. I immediately started to formally do the casino gaming math, trying to figure out if I could prove on paper what I could see in my head and prove it would balance and sure enough I did. The simple stupid part of it all is that I turned a traditional deck of cards that we have all used for a lifetime and simplifying and reducing it from being a 3-part card system of “suit, rank and class” down to a 2-part card system of just “suit and rank”. Full Color® Cards changes the face of gaming, literally, by removing all the aces and faces off of a deck of cards because they are simply just not necessary while changing the suits of diamonds, clubs, hearts, and spades to just four colored suits and eliminating all of the indicia. That killed all of the redundant cards of Jack, Queens and Kings, because they are truly not necessary. By that measure, I’ve killed the four Kings in a real life “game of thrones” through a battle of playing cards! I guess that’s why they call me the new “King of Cards” in spirit and honor of the past that lasted for over 600 years! In all seriousness, I just simplified everything down to 4 color suits of positive values and added what could be called a fifth dimension, a single white suit of negative values where all color cards increase your score and all white cards decrease it that creates an entirely new set of up and down gaming action created by my positive and negative math paradigms.

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" IT’S THE SIMPLE STUPID THINGS IN LIFE THAT ACTUALLY CHANGE THE WORLD, ONES THAT ARE DISCOVERED IN AN INSTANT OR A “FLASH OF GENIUS”, THAT CREATE THE INTELLECTUAL PROPERTY THAT CHANGES THE COURSE OF HISTORY "

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COVER STORY 封面故事

So, if you know how to play the original games, you know how to play the alternative of it in Full Color® Games and once you discover all the new features, functions, and incredible dynamics to my games, you’ll never go back to the originals. Although casino games are by nature, simple for the player, they are anything but for the creator and for those that regulate us to make sure that it’s fair for the player. The most difficult part of it is getting the math certified. That was scary part, I’m glad to say that it is not only certified by BMM Testlabs but I’ve also had it double certified by GLI. THE MATHS MUST BE A MASSIVE NIGHTMARE TO GET RIGHT. DO YOU HAVE A LOT OF EXPERIENCE IN THIS SECTOR? Actually I have no math experience and I’ve never worked for any casino gaming company in the world. I don’t have any formal training …it’s just kind of comes naturally for me. All casino games are based on the laws of probability and the frequency in which they occur, I just have this ability to see billions of units of numbers in my head, their frequencies and patterns in game results based on rule sets they are governed by, but it’s hard to explain. It’s just feels like common sense to me. I put an algorithm in place for every conceivable way to play the game, including ways to defraud the House and built software to implement it all. I was running 61 computers, 24 hours a day, seven days a week to return a result on absolutely every variable I could conceive for comparative analysis. I did it 1800 different ways, made 3.2 billion calculations, and then took it to BMM. They said it would take an estimated 9-12 months to get it certified. I said that was impossible, it couldn’t take that long, because I did my first round of math in 1 hour and 21 minutes and did the full math in about four weeks.

The scary part came when I was told by the gaming control board that we could not exhibit without certified math, or the certifications I did not have! Desperate to get a certification done before my first gaming convention which was starting in 31 days, I must confess and say, I made the biggest gamble of my life because I bet the entire company and my reputation on the fact that I knew my math was flawless even if BMM did not. Stressed beyond words of not knowing this in advance of booking the convention I had spent an enormous amount of money on, I made a wager (of sorts) with BMM. I asked them if they could at least run the first set of math based on my rule sets within 30 days, or one day before the deadline of the start of the show. They said that was possible. I asked how much for the first set of math test results. They said $12,000. I said, “Okay, I’ll risk spending (bet) $12,000 that my math and your math results come out exactly the same on the first pass”. They thought I was crazy, and said, “sure we’ll take your money”. Twenty-nine days later, they perfectly matched and they certified my math, validated my sanity, and the rest as they say, is history! WHAT IS THE CERTIFICATION PROCESS LIKE? It’s a long, slow, and painful process because it’s not about you, it’s about the player. The gatekeepers must ensure they protect the player at all times, be it the independent testing labs, the regulators, the auditors, or the operators. They also need to make sure the game is fair and reasonable, and that all the rules and laws that govern them have been addressed. It didn’t matter that I'd already proved it on my own, the independent test labs still had to tear it apart and prove it themselves because the regulators rely on their independent integrity tests.

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In the case of card gaming, one of the reasons why it’s so difficult to do math is because there are more ways to shuffle a deck of cards than there are atoms on earth and in a game where the player gets the choice to draw or not draw cards, the variables become all but infinite. The process is mindnumbing in many regards. Along the way, in the instance of blackjack, I have solved the multibillion-dollar problem of card counting. It is now impossible to count cards in my games as you don't know if the score is going to go up or down anymore creating the purest form of unpredictability while statistically ensuring that the player will never play the same game twice, ever, which invisibly puts an end to game fatigue as well. The same goes for baccarat and all the other formats just the same The hardest part of the process is that no one in the industry will teach you how it works from start to finish and for that reason, it’s a very expensive, slow, and treacherous journey, but an incredible process in the end, one that I could now write books about or teach a college class on.

" WHAT LOOKS LIKE A NEW DECK OF CARDS, IS ACTUALLY AN ENTIRELY NEW FORMULA FOR CASINO GAMING MATH "

WHAT HAVE BEEN THE REACTIONS SO FAR, ARE YOU WORRIED THAT THE PLAYERS MIGHT NOT WANT TO BOTHER LEARNING NEW RULES WHEN THEY ALREADY KNOW HOW

different languages making the RGS available in 45 different fiat and cryptocurrencies from the start. We did everything we could to build out a super high-quality product for both the

THE OLD GAME WORKS?

operators and the players.

Are you sure you’re not an operator?! This is a great question every operator seems to ask me. How are we going to educate players? How are we going to train them? They all say, “If you can solve that problem, you are likely to take nothing less than 50% of the blackjack market and a huge portion of the baccarat market” just for starters.

Beyond that, we have made first formats available for every type of player. We have our own live dealer studios, multiplayer RNG live casino format and private tables as well as skill-based versions for tournament game play in both social and real money gaming. We have revolutionary “No Bet, Side Bets” called Russian Roulette™ that doesn’t require the player to make additional wagers to obtain premium payouts that creates a “craps like” emotional high on the table when the players play it. It is easily the most popular element in 21 or Nothing®. Imagine that a side bet that is more popular than the main bet! We have live interactive in-game side bets in Full Color® Baccarat, one-ofa-kind “Session Bets” that create the world’s largest possible progressive jackpots that can dwarf even the largest lotto payout ever made, all made possible by my new paradigm inside my formulas.

As a result, I put forth a Herculean effort to build out the educational quick tips and helping hands along with translating it all into 43

SO, YOU’RE HERE IN MALTA – DOES THIS MEAN THERE’S ANY PLANS FOR A MALTA OFFICE? Yes! One of the most exciting events in the company’s history is when

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COVER STORY 封面故事

They all give you little nuggets about how branding works, doesn’t work, and above all, how content is king. I’ve tried to replicate their globalization strategies and even baked that into all my product trailers, right down to hiring the “Voice of God” to come in and make it have a theatrical look and feel! So as Full Color® Games life started in television, we intend to grow it there just the same. In fact, we have put together an “experiential television” reality-based TV show to grow and build the brand a global broadcast - where consumers don’t just watch the show, they are the show and anyone, anywhere can participate in every element of what it takes to create and disrupt a multi-billiondollar industry and personally make money off it. Every episode includes challenge-based competitions that open up the opportunity for people to compete for every major position in the company as we launch in 43 languages, and broadcast to over 100 countries around the world in the same ways that social media sites and apps allow people to influence others and broadcast themselves, and individually profit from it, according to their own talents.

we obtained a Type 1 B2B critical games supplier licence from the Malta Gaming Authority that has enabled us to integrate into some of the largest aggregators and operators in the world. Not only do we have new offices here, but we’ll also have an exhibition booth at SiGMA Malta in November with our live tables and interactive RGS so we can do full demos of the games to everyone that would like to come by and experience it all in person! SiGMA Europe 2021 | One Of The Largest Gaming Exhibitions In Europe

YOUR PRODUCT VIDEOS ARE VERY POLISHED MOVIE TRAILERS, HOW IMPORTANT IS IMAGE? It is extremely important. The irony of all of this is that the birth of Full Color® Games came out of my process of creating television shows. I’ve been around Hollywood and Beverly Hills my whole life and I’ve had the extraordinary fortune of being around so many super talented and successful people - and each one of them adds a different color to the rainbow (all puns intended).

We can’t tell you all the elements of it, but we have some of the biggest agents and publicists in Hollywood that are helping us put this together, taking the Full Color® Games brand to the global marketplace, educating a world full of players and so much more! You never know, we could very well turn the company into the single largest casino gaming enterprise on earth if executed properly to its fullest potential! No matter what happens, we have changed the face of gaming and are solving the problem of player choice! And it all started right here, with our friends at SiGMA!

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WORLD’S GAMING FESTIVAL

TORONTO

19-20 JULY 2022

MALTA

16-18 NOV 2021

10-11 MAY 2022

KENYA

2-3 MARCH 2022

www.SiGMA.world

A MIXED BAG OF BEANS

DER NEUE STAATVERTRAG: GEMISCHTE GEFÜHLE

THREE MONTHS ON FROM THE LAUNCH OF GERMANY’S NEW INTERSTATE TREATY ON GAMBLING, DSWV PRESIDENT MATHIAS DAHMS LOOKS AT EVERYTHING FROM OVER REGULATION TO PROBLEM GAMBLERS.

fter years of intense political discussions in Germany the new Interstate Treaty on Gambling came into force on 1 July 2021. For the first time German punters are able to wager, spin and bluff in a regulated online environment. As of July 2021, there are 35 sports betting licensees. Applications for online slot and poker games are being prepared. And a central regulatory authority is on the horizon. Yet, the expectations for the development of the gambling market in Europe’s largest economy are muted. German regulators and politicians seem unwilling to consider lessons learned in more mature online gambling markets. A mixture of over-regulation, fiscal zealousness and state protectionism is casting a shadow on the German market. The most acute problem in the last months has been the drastic shift of market shares to operators who are willing to disregard the new regulations. A survey conducted by DSWV among its members showed that several weeks after new restrictions on slot games had come into force, more than 50 percent of revenues had shifted away from law-abiding operators. At the same time there is an acute lack of enforcement against unlicensed operators that does not bode well for licensees. Regulators seem to be unaware of the tectonic shifts in market shares, or they do not want to acknowledge them. For years trade associations and operators had

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DREI MONATE NACH INKRAFTTRETEN VON DEUTSCHLANDS NEUEM GLÜCKSSPIELSTAATSVERTRAG, SIEHT SICH DSWV PRÄSIDENT MATHIAS DAHMS MAL ALLES VON DEN REGULIERUNGEN UND PROBLEMSPIELERN GANZ GENAU AN.

warned that overly strict rules and restrictions will drive German customers to black market operators. We now see this scenario unfold in real time and with stronger effect than expected.

" GAMBLING REGULATORS AND CUSTOMERS WOULD BE BETTER SERVED IF THE FOCUS IS ON PROBLEM GAMBLERS AND SELFEXCLUSION TOOLS " To make matters worse, there is no uniform deadline or cut-off date for the licencing procedure or when certain ancillary licencing conditions will have to be met. As a result, some operators are already in full implementation mode whereas others are dragging their feet. In order to restore a level playing field the sports betting licencing procedure should be finalised as soon as possible and gambling authorities should set uniform deadlines for the implementation of licensing conditions for all licensed operators.

FEATURE 专题报道

" GLÜCKSSPIELBEHÖRDEN UND NUTZER WÄREN BESSER BEDIENT GÄBE ES EINEN FOKUS AUF PROBLEMSPIELER UND SELBSTAUSSCHLUSSMÖGLICHKEITEN "

ach Jahren intensiver politischer Diskussion in Deutschland trat der Glücksspielstaatsvertrag am 1.Juli 2021 in Kraft. Zum ersten Mal können deutsche Spieler in einer regulierten Online-Umgebung zocken, drehen und bluffen. Jetzt im Juli 2021, gibt es 35 Sportwettlizenzen. Anwendungen für virtuelle Spielautomaten und Pokerspiele werden vorbereitet und eine zentralisierte Regulierungsbehörde ist bereits in Aussicht. Dennoch sind die Erwartungen an den Glücksspielmarkt in Europas größter Volkswirtschaft gedeckt. Deutsche Aufsichtsbehörden und Politiker scheinen nicht gewillt zu sein von Erkenntnissen ausgereifter Glücksspielmärkte zu lernen. Eine Mischung aus Überregulierung, Steuereifer und staatlichem Protektionismus wirft ihren Schatten auf den deutschen Markt. Das akuteste Problem der letzten Monate war der drastische Übergang großer Marktanteile zu Betreibern die gewillt waren die neuen Regulierungen zu missachten. Eine Umfrage der DSWV unter Mitgliedern zeigte, dass einige Wochen nachdem die neuen Einschränkungen auf Automatenspiele in Kraft traten, mehr als 50% der Umsätze von gesetzestreuen Anbietern abdrifteten. Gleichzeitig besteht der akute Mangel an Vollstreckungsmaßnahmen gegen ungenehmigte Betreiber, was nichts Gutes für Lizenzhalter verheißt. Noch schlimmer, es gibt nicht einmal eine einheitliche Frist für das Ende der Lizenzverfahren oder für wann bestimmte untergeordnete Lizenzbedingungen erfüllt sein müssen. Daraus folgt, dass einige Betreiber bereits in vollem Umsetzungsmodus sind während andere sich schleifen lassen. Um wieder ein ebenes Spielfeld herzustellen, sollte das Lizenzverfahren für Sportwetten so bald wie möglich finalisiert werden und Glücksspielbehörden sollten einheitliche Fristen für die Umsetzung der Lizenzbedingungen für alle genehmigten Betreiber festlegen.

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The fractured nature of federal bureaucracy also means that the new central regulatory authority whose establishment we welcome - is not going to take up its work until 2023. In the meantime, responsibility for gambling regulation is split between authorities in Hesse, Saxony-Anhalt and the ominous Council of Gambling regulators, the “Glücksspielkollegium”.

" A MIXTURE OF OVER-REGULATION, FISCAL ZEALOUSNESS AND STATE PROTECTIONISM IS CASTING A SHADOW ON THE GERMAN MARKET "

Licenced operators are also required to connect to cumbersome technical databases in order to solve problems that never existed in the first place. The so-called activity database is an ambitious technical undertaking aimed at preventing customers from gambling at more than one online operator at a time. The cost-benefit ratio of this sort of privacy invasive tracking by state authorities is likely to be very poor. In fact, it creates multiple data protection and liability risks. Gambling regulators and customers would be better served if the focus is on problem gamblers and self-exclusion tools.

The fact that state lotteries are not required to connect to the self-exclusion database OASIS is just one of the examples whereby the federal states give preferential treatment to their own gambling operations. Most federal states are also in the process of establishing regional monopolies for online casino games, i.e. table games and live casinos, a further step towards the balkanisation of the German online gambling market, which still suffers from a lack of coherence. In this respect the new regulatory regime deepens the regulatory inconsistencies. Taxation is one such example: for the first time the same gambling products are taxed entirely differently depending on whether they are offered in physical premises or online. This is not the only reason why the new tax regime has been severely criticised: Germany is the only country in the EU that has opted for a 5.3 percent tax on stakes for online slots and poker despite warnings from renowned economists, such as Professor Justus Haucap, who fear this will further undermine the aim of the Interstate Treaty to channel consumers towards safe and licensed products. In order to accommodate the new tax, operators will have to radically reduce payout rates for German consumers, thus worsening their experience. The cumulative effect of the tax, product restrictions and limits is bound to make a dent in many operators’ revenue projections and the capacity to regulate and channel the German market.

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FEATURE 专题报道

" EINE MISCHUNG AUS ÜBERREGULIERUNG, STEUEREIFER UND STAATLICHEM PROTEKTIONISMUS WIRFT IHREN SCHATTEN AUF DEN DEUTSCHEN MARKT " Die zersplitterte Natur föderaler Bürokratie bedeute außerdem, dass die neue zentralisierte Regulierungsbehörde, deren Etablierung wir begrüßen, ihre Arbeit nicht vor 2023 angehen wird. In der Zwischenzeit ist die Verantwortung für Glücksspielregulierung zwischen Behörden in Hessen, Sachsen-Anhalt und dem ominösen Rat der Regulierung, dem „Glückspielkollegium“ aufgeteilt.

Von genehmigten Betreibern wird außerdem gefordert, dass sie sich schwerfälligen technischen Datenbanken anschließen die von vornherein gar nicht existierten. Die sogenannte Aktivitätendatenbank ist ein ambitioniertes technisches Unterfangen, welches darauf zielt, Nutzer davon abzuhalten bei mehr als einem Online-Betreiber gleichzeitig zu spielen. Das Kosten-Nutzen Verhältnis solch eines invasiven Eingriffs in die Privatsphäre durch staatliche Behörden wird wahrscheinlich gering sein. Tatsächlich erschafft es etliche Risiken in den Bereichen Datenschutz und Haftung. Glücksspielbehörden und Nutzer wären besser bedient gäbe es einen Fokus auf Problemspieler und Selbstausschlussmöglichkeiten. Die Tatsache, dass Staatslotterien nicht aufgefordert sind sich mit der Selbstausschlussdatenbank OASIS zu verbinden, ist nur ein Beispiel dafür wie die Bundesländer ihre eigenen Glücksspielunternehmen bevorzugt behandeln. Die meisten Bundesländer sind außerdem dabei regionale Monopole für Online Casinospiele, wie z.B. Tischspiele und live Casinos zu etablieren, ein weiterer Schritt in der Balkanisierung des deutschen Online Glücksspielmarkts, welcher immer noch an mangelnder Kohärenz leidet. In Bezug darauf vertieft das neue regulierende Regime die gesetzlichen Ungereimtheiten.

Besteuerung ist ein solches Beispiel: Zum ersten Mal werden die gleichen Glücksspielprodukte komplett unterschiedlich besteuert, je nachdem ob sie in physischer Form oder online angeboten werden. Das ist nicht der einzige Grund für den das neue Steuerregime schwer kritisiert wurde: Deutschland ist das einzige Land der EU welches sich für eine Steuer von 5,3% auf Einlagen und virtuelle Spielautomaten entschied, trotz Warnungen renommierter Ökonomen, so wie Professor Justus Haucap, der befürchtet, dass dies das Ziel des Staatsvertrags, neue Kunden zu sichern und zu lizensierten Produkten zu kanalisieren, untergraben wird. Um die Steuer zu begleichen, werden Betreiber die Auszahlungsraten für deutsche Konsumenten radikal senken müssen, was wiederum das Spielerlebnis verschlechtert. Der kumulative Effekt von Steuer, Produktbeschränkungen und Limits wird unweigerlich eine Delle in den projizierten Umsätzen einiger Betreiber und den Kapazitäten zur Regulierung und Kanalisation des deutschen Marktes schlagen.

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" iGAMING ISN’T JUST AN UPWARD TRAJECTORY, BUT AN OPEN-ENDED PATH THAT CAN GUIDE YOU TOWARD UNLIMITED DIRECTIONS "

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FEATURE 专题报道

JULIA SIVERTSVIK, CO-OWNER OF AFFILIATE MARKETING COMPANY AFFCOOL LTD, TAKES A LOOK AT THE MANY OPPORTUNITIES THE iGAMING SECTOR HAS TO OFFER.

GOING AGAINST THE GRAIN:

A CAREER IN iGAMING A CONTRACORRIENTE: TRABAJAR EN EL SECTOR DEL iGAMING

JULIA SIVERTSVIK, COPROPIETARIA DE LA EMPRESA DE MARKETING DE AFILIACIÓN AFFCOOL LTD, EXPLICA LAS OPORTUNIDADES QUE PRESENTA EL SECTOR DEL iGAMING.

hinking about starting a career in iGaming but unsure where to start?

Most people don’t realise what a powerful career choice iGaming can be. The assumption many make is that working in iGaming is only for those who want to work in the casino industry. Although, of course, it is a great starting point for those people as well, iGaming is an overlooked opportunity to boost a multitude of different types of careers. There are many benefits to iGaming: it requires very little experience to start with, it has the potential to move up the ranks quickly, it pays well, and it can be incredibly rewarding! Not only are the people that work in iGaming some

of the kindest and most passionate people you’ll meet, but they’re also a very diverse pool of workers that have so much knowledge to share. There are many facets to the industry that can educate you about almost any skill you desire, as long as you put effort into pursuing it and especially if you find a mentor who will give you an extra helping hand. This is particularly true of the many startup companies that have arisen in iGaming. Startups often have a small pool of employees, which makes for more of a “community” feeling, but with more of a demanding workload as well. Although this can be stressful at times, it will encourage and challenge you to grow in ways you

might never have expected. You may be asked to fill multiple roles in these smaller companies as they find their footing, learn the market, and eventually add employees to the team. This exciting environment is the perfect place to gain a great deal of resume-building experience and try out many areas of interest. Meanwhile, larger, stock-listed companies are a bit harder to break into. And, once you do, it will be more challenging to rise through the ranks. Your career within the business will be more focused and less demanding overall, additionally, it will likely be more secure, as a larger company will not face as many challenges and will be more solid in the market compared to a start-up.

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Estás pensando en empezar a trabajar en el sector del juego, pero no sabes por dónde? La mayoría de la gente no se da cuenta de lo lo poderoso que es este sector. La mayoría se cree que esta industria es solo para aquellos que quieran trabajar en un casino. Aunque sí que es una buena forma de empezar, el iGaming es una oportunidad que se pasa por alto para potenciar varios tipos de carreras diferentes. Los juegos de azar tienen muchas ventajas: requieren muy poca experiencia, tienen el potencial de ascender rápidamente, están bien pagados y pueden resultar muy gratificantes. Las personas que trabajan en el sector del juego son las más amables y apasionadas que te puedes encontrar y además son un grupo muy diverso de trabajadores con mucho conocimiento. Hay muchas facetas de la industria que pueden enseñarte casi cualquier habilidad que quieras, siempre que te esfuerces en conseguirlo y,

especialmente, si encuentras un mentor que ayude. Este es el caso de las numerosas empresas emergentes que han surgido en el sector del juego. Las startups suelen tener un grupo reducido de empleados, lo que hace que haya más sensación de "comunidad", pero también una carga de trabajo más exigente. Aunque a veces puede ser estresante, te animará y te desafiará a crecer de una manera que nunca hubieras esperado. En estas empresas más pequeñas, es posible que te pidan que desempeñes varias funciones mientras se afianzan, aprenden el mercado y acaban añadiendo empleados al equipo. El entorno es el lugar perfecto para adquirir experiencia y probar diferentes áreas que te interesen. En cambio, las empresas más grandes que cotizan en bolsa son lugar un poco más difícil para abrirse paso. Y, una vez que lo hagas, será más difícil ascender en el escalafón. Tu carrera dentro de la empresa estará más centrada y será menos exigente

largo de varios años, probé a trabajar en distintos departamentos de varias empresas y conseguí una base de conocimientos muy completa que podía aplicar no solo al iGaming, sino a casi todo. Desde habilidades de atención al cliente hasta cómo aplicar las críticas y los comentarios, la importancia de una curiosidad natural, el conocimiento de los aspectos técnicos, el marketing y mucho más. Me sentía preparada para salir al mundo y empezar a construir mi propio camino con todo lo que sabía. Y eso es lo que hice. Mi socio y yo pusimos en marcha nuestra propia empresa de marketing de afiliación llamada AFFCOOL LTD, que pretende conectar a los jugadores de todo el mundo con del poder de las redes sociales y el SEO. Me encanta mi trabajo y, en parte, le debo mi éxito a lo que he aprendido del iGaming. Del mismo modo, he visto a muchos otros tener éxito en sus propias carreras y negocios gracias a lo que han aprendido con el iGaming. Tanto si quieres trabajar redactando

" LOS MENTORES Y LÍDERES QUE ME RODEABAN ME ANIMABAN A ASUMIR NUEVOS RETOS Y OPORTUNIDADES "

en general, probablemente será más segura, dado que una empresa más grande no se enfrentará a tantos retos y será más sólida en el mercado en comparación con una startup. Mi carrera personal en el sector de los juegos de azar comenzó en una empresa más grande, en la que trabajé con clientes de casinos de mucho valor sin experiencia ni conocimientos previos, pero con ganas de aprender todo lo que pudiera sobre el sector. Los mentores y líderes que me rodeaban me animaban a asumir nuevos retos y oportunidades. A lo

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contenido, marketing, diseño de juegos, atención al cliente o cualquier campo, el iGaming te puede enseñar lo que necesitas saber para empezar. Por eso, cuando alguien me pregunta por mi experiencia con el iGaming o le da curiosidad el sector, siempre le digo que vaya a por todas. Nunca se sabe adónde te llevará, qué te enseñará o qué te inspirará a hacer. El iGaming no es solo una trayectoria ascendente, sino un camino abierto que puede guiarte hacia direcciones ilimitadas en función de lo que desees obtener de él y hacia dónde quieras ir.

FEATURE 专题报道

" I FOUND MYSELF SURROUNDED AND ENCOURAGED BY MY MENTORS AND LEADERS TO TAKE ON NEW CHALLENGES AND OPPORTUNITIES "

My own career in iGaming started in a larger company, where I worked with high-value casino customers with no prior experience or knowledge, but I was eager to learn everything I could about the industry. I found myself surrounded and encouraged by my mentors and leaders to take on new challenges and opportunities. Over several years, I tried working in a variety of different departments for various companies and achieved a wellrounded foundation of skills that I could apply, not just to iGaming, but to almost anything. From customer service skills to how to apply criticism and feedback, the importance of a natural curiosity, knowledge of technical aspects, marketing, and more. I felt ready to jump into the real world and forge my own path with so many new capabilities tucked under my belt. And I did exactly that. My partner and I launched our own affiliate marketing company

called AFFCOOL LTD, which seeks to connect gamers across the globe through the power of social media and SEO. I love my job and I partially owe my success to what I have learned from iGaming! Likewise, I’ve seen so many others be successful in their own careers and businesses thanks to what they have learned in iGaming. Whether you want to work in content writing, marketing, game design, customer service, or other fields, iGaming can teach

you what you need to know to start out. That’s why, when anyone asks me about my experience with iGaming or expresses curiosity about the industry, I always tell them to go for it! You never know where it will take you, what it will teach you, or what it will inspire you to do! iGaming isn’t just an upward trajectory, but an open-ended path that can guide you toward unlimited directions depending on what you wish to get out of it and where you want to go.

SUMMER / AUTUMN 2021

RELIVE THE After a year of seclusion, the industry was clamouring for an in-person event - and we were more than happy to oblige them with the launch of the AGS-AIBC super show in Dubai - our first in the region! We also took a long-awaited dip in the networking pool, with dinners held in Kiev, London, Miami and Marbella. Take a look at some of the best gallery moments of the first half of 2021.

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GALLERY 图库

重温的重要时刻

MOMENTS 经过一年的隔绝沉寂，业界鼓噪着要举办一次现场活动——我们非常乐意满足他们的要求，在迪拜举办了AGS-AIBC超级展会——这是我们在该地区举办的第一次展会！我们还在基辅、伦敦、迈阿密和马贝拉举办了期待已久的交流晚宴活动，让与会者徜徉在联系网络中畅游一番。来活动艺廊欣赏2021年上半年一些最佳的精彩时刻吧。

重温SiGMA的重要时刻

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Kiev, 20 th Ma y 20 21 基辅，2 0 2 1 年 5 月 2 0 日

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GALLERY 图库

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M ia m i , 9 th June 20 21 迈阿密，2 0 2 1 年 6 月 9 日

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GALLERY 图库

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M a rb el l a , 8th Jul y 20 21 马贝拉，2 0 2 1 年 7 月 8 日

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GALLERY 图库

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Lond o n, 21 th Jul y 20 21 伦敦，2 0 2 1 年 7 月 2 1 日 Photography by Steve Gregson

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GALLERY 图库

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Dub a i, 25 -26 th Ma y 20 21 迪拜，2 0 2 1 年 5 月 2 5 - 2 6 日

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GALLERY 图库

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GALLERY 图库

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Dub a i , 26 th Ma y 20 21 迪拜，2 0 2 1 年 5 月 2 6 日

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GALLERY 图库

SUMMER / AUTUMN 2021

AGS

EUROPE 代理大满贯——欧洲

代理商是iGAMING产业的黄金，而SiGMA代理

式各样的福利——一个跨越4个成熟垂直品牌的

主要的、即将成立的以及初创的代理商企业。

曝光、针对我们广泛的运营商或B2B供应商数据

大满贯峰会是我们的定制活动，聚集了业内所有代理大满贯AGS峰会是为代理商、SEO大师、影

响者和内容营销人员举办的数字营销活动，今年

并享有相关好处。

加入SiGMA代理大满贯是免费的。申请加入的

之一，标志着其全球雄心的启动。您可以在第98

受审核。

页和第99页观赏一些精彩的瞬间。

竞争激烈的AGS擂台也将首次登场，将10家前景最

看好的初创企业带到评审面前，争夺今年的初创企业桂冠。请前往第96和97页阅读更多相关信息。该博览会将在马耳他周期间举行，这是针对

一系列SiGMA集团主要品牌——代理大满贯 AGS、SiGMA、AIBC和世界医疗科技（MED-

代理商在提交请求后，将透过会员申请程序接代理商洞察

在SiGMA网站改版后，各家代理商通过受欢迎的 "认识代理商（MEET THE AFFILIATE）" 访谈，刊

登在SiGMA新闻网站新的代理商洞察栏位，享有显著地位。这些采访涵盖了各种主题，如搜索引

擎优化、运营商关系维系、市场趋势和新技术，对代理商的生活进行了全方位的观察。

TECH WORLD）的联合博览会，旨在利用交叉宣

AGS顾问团

相互学习的催化剂，并交互开展更多的业务。

成成员为数字互联网营销领域公认的主要领导

传的益处，4个品牌的展会将成为不同垂直领域代理大满贯俱乐部

成为SiGMA代理大满贯俱乐部的一员，身为代理

商的您，即可确保自动获得SiGMA集团提供的各

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库设计的定制介绍、免费受邀参加我们产业活动

5月在迪拜举行了首次大型博览会，这是在当前健康危机爆发后在马耳他以外举行的首批活动

深远交流网络。这些福利包括在活动与媒体上的

AGS顾问团是一个以会员为基础的独家网络，组人物、资深人士和创新者。各位顾问皆为精心挑

选，并致力于为代理大满贯峰会的发展创造积极影响，该峰会将成为世界顶级代理营销商和电子商务企业家的目的地。

AGS FEATURE 代理大满贯专题报道

ffiliates are gold in any industry -

you with - a far reaching network across 4

the Affiliate Grand Slam Summit

established vertical brands. The benefits

gathers all upcoming and affiliate

are various, ranging from exposure in our

startups in the sector.

events and media, bespoke introductions to our extensive database of both operators or

AGS Summit, a digital marketing event

B2B providers, and free invites and perks to

for affiliates, SEO gurus, influencers, and

attending our industry events.

content marketers held its first major expo in Dubai this May, one of the first events to

It’s free to join the SiGMA Affiliate Grand Slam.

be held outside of Malta following the start

Affiliates requesting to join will be vetted

of the current health crisis - marking an

through a membership application process.

auspicious launch for its global ambitions. Delve into some of the best moments in

AFFILIATE INSIGHT

the gallery.

Following the SiGMA website revamp, affiliates were given prominence in the

The competitive AGS Pitch also makes its

new Affiliate Insight segment of the SiGMA

debut, bringing 10 of the most promising

News website through the popular Meet

startups to a stage of judges as they battle it

the Affiliate interviews. Covering a variety

out in a bid to take this year’s startup crown.

of topics, such as SEO, relationships

Read more about this on pages 12 and 13.

with operators, market trends, and new technologies, the interviews take a 360

The upcoming expo, which will take place during

degree look at the life of an affiliate.

Malta Week - a series of back-to-back expos geared towards SiGMA Group’s key brands;

THE AGS ADVISORY GROUP

AGS, SiGMA and AIBC, seeks to leverage the

The AGS Advisory Group is an exclusive

benefits of cross pollination, with the 3-brand

member-based network of leadership

show acting as a catalyst for diverging verticals

individuals, veterans & innovators who

to learn from each other, and do more business

are recognised as key leaders in the field

with each other.

of digital internet marketing. The advisors will be carefully selected and committed

AFFILIATE GRAND SLAM CLUB

to creating a positive impact in the

Being part of the exclusive Affiliate Grand

development of the Affiliate Grand Slam

Slam Club will ensure that as an affiliate

Summit, which is set to become THE world's

you will automatically qualify and benefit

destination for top affiliate marketers and

from what we at SiGMA Group can provide

ecommerce entrepreneurs.

SUMMER / AUTUMN 2021

迪拜代理大满贯引领数字营销的发展方向

GS’ 2 day expo on digital marketing, affiliation, SEO, and influencer trends got under way for the brand’s first international expo this May on the 25th and 26th, with the Dubai summit welcoming a 4,500 strong crowd to the Intercontinental Dubai Festival City. The summits received official sponsorship and strong support from the Dubai government, bringing together key brands and individuals from the industry, and making this an ideal meeting point for Europe and Asia to come together. Alongside sister show AIBC, the AGS Europe expo brought some of the leading creators, thought leaders, and policy makers to its stage and judging tables. From digital marketing trends to the rise of influencers and SEO, a series of well thought out conferences and startup pitches ran across the 2-day event.

A leading lineup of key speakers, such as Yancy Naughton, Founder of HasTraffic, Michelle Held, Owner and CEO of MetroNY, Matthew Shlomo Mintz, a senior affiliate manager at Really Successful, Dennis Yu, CEO at BlitzMetrics, Benjamin Truman, COO at Media Troopers, and Alessandro Valente, Co-Founder of Super Afiliados led a series of panel and keynotes. Beautifully designed booths brought a festival feeling as new friends and old mingled across the spacious expo floor, while the company's long-standing tradition of holding top-notch networking dinners and drinks, as well as an awards evening lit up the evenings around the event. Hayi’s co founders, Renee Morgan and Chris Darnell had this to say following their well-deserved win at the AGS Startup Pitch - a competition for startups looking to get their hands on crucial investment and advice for fledgling businesses:

为期2天、关注数字营销、联盟代理、SEO和影响者趋势的代理大满贯（AGS）博览会在今年5月25日和26日展开该品牌首届国际博览会——举办于迪拜节日之城洲际酒店的迪拜峰会迎来了4500名观众。

该峰会得到了迪拜政府的官方赞助和大力支持，业内主要品牌和人士荟萃，使之成为欧洲和亚洲汇聚一堂的理想地点。

与姊妹展AIBC一起，欧洲AGS博览会将多位

领先的创造者、思想领袖和政策制定者带到舞台和评审席。从数字营销趋势到影响者和搜索引擎的兴起，两天的活动中举行了一系

列经深思熟虑的会议，以及初创企业擂台。主要发言人的领先阵容，如HASTRAFFIC创始人YANCY NAUGHTON、 METRONY所有

者间首席执行官MICHELLE HELD、 REALLY SUCCESSFUL资深代理商经理MATTHEW SHLOMO MINTZ、 BLITZMETRICS首席执行官DENNIS YU、 MEDIA TROOPERS首

席运营官BENJAMIN TRUMAN和SUPER AFILIADOS联合创始人ALESSANDRO

VALENTE领导了一系列专家小组讨论和主题演讲。

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AGS FEATURE 代理大满贯专题报道

" 该峰会得到了迪拜政府的大力支持 " 设计精美的展位带来了节庆感，旧雨新知在宽敞的展览场地上融洽交流。该公司长期以来的传统，是献上一流的交流晚宴和酒会，

以及颁奖晚会，点亮了该活动的每个夜晚。 AGS初创企业擂台是一个为初创企业寻找

“我们希望为该地区带来的是能够连接邻

里，帮助当地企业能够超越当地界限推销自家的产品和服务，同时也将社区管理者与他们的居民联系起来。目前，居民和管理层之间存在很大的沟通差距，因此我们认为，如果能够在所有邻里利益相关者之间创造积极的交流，将有很大的价值。 ”

关键投资和建议的比赛，HAYI的联合创始人

在这一成功的基础上，凭借SiGMA集团多年

优胜，实至名归。他们说道：

次峰会为代理商提供了非凡的价值，开拓

RENEE MORGAN和CHRIS DARNELL获得

“我们的创业公司叫HAYI，在阿拉伯语中是邻里的意思，[我们]都是在迪拜出生和长

来在不同品牌组合中举办活动的经验，此

富有成效的新业务前景，同时与心性相投者建立联系。

大的，所以两人对通过我们的数字超本地

2021年欧洲代理大满贯AGS展会将于11月

热情。 ”

马耳他周的超级展会四重奏上。

网络为邻里建立强大社区的想法皆非常有

16至18日在马耳他举行，就在11月15-19日

" THE SUMMIT RECEIVED STRONG SUPPORT FROM THE DUBAI GOVERNMENT " “Our startup is called Hayi - which is neighbourhood in Arabic, [we] were both born and raised here in Dubai so we’re very passionate about the idea of building strong communities through our digital hyper-local network for neighbourhoods. “What we look to bring to the region is to be able to connect neighbours, help local businesses be able to hyprelocally market

their products and services as well as also connecting community managers to their residents as well. There’s a big communication gap at the moment between residents and management, so if we can create positive exchange between all neighbourhood stakeholders we see a lot of value to it.” Building on this success, and on the years of experience hosting events across

SiGMA Group’s diverse brand portfolio, the summit delivered exceptional value for affiliates looking to forge fruitful new business prospects and network with likeminded individuals. The AGS Europe 2021 show will take place in Malta, this 16-18 November as part of Malta Week - a supershow made up of complementary events.

SUMMER / AUTUMN 2021

" ONCE EXCEPTIONAL RESULTS ARE ACHIEVED, EVERYTHING ELSE FALLS INTO PLACE "

iConvert was created to fill in a gap in the market. There are many CRM systems and expert teams working with operators on the player relationship, but there was no one focusing on the step before that, according to the CEO Ashley Wood. iConvert focuses on improving operators’ conversion rate optimisation, on improving player acquisition, and on interacting with visitors to establish positive relationships, before the CRM team even knows the visitor is on the website. This is the gap that iConvert wanted to fill in. iConvert is tailored for the operators, and together with the consultancy and expertise provided, the results are incredible. Their business model ties in with their aim to become the world’s leading iGaming conversion suite. They do not aim for short term partnerships but for long ones. iConvert was born to enable iGaming operators to maximise their traffic and ensure conversions at the very highest level; all the way from registrations and first-time deposits, to maximising lifetime value of their existing player base. Their retention rate of 100% shows that they are on the right track. Integrity is one of their core values.

ASHLEY WOOD CEO of iConvert

ICONVERT的创建是为了填补市场上的空白。根据首席执行官ASHLEY WOOD表示，有大量的CRM系统

与专家团队针对玩家关系与运营商合作，但没有任何人专注在那之前的一步。 ICONVERT专注于改善运营商的转换率优化，致力于改善玩家的获取，并与访客

互动以建立积极的关系，在CRM团队还不知道访客在网站上的时候就已经开始了。这正是ICONVERT想填补的空白。 ICONVERT为运营商量身定做，加以所提

供的咨询和专业知识，结果令人难以置信。他们的商

业模式与其成为世界领先iGAMING转换套件的目标非常吻合。同时，他们着重于建立长期而非短期的合作关系。ICONVERT的诞生是为了让iGAMING运营

商最大限度地提高他们的流量，并确保转换率达到最高水平；从注册和首次存款，到现有玩家群体的生命

周期价值最大化。 100%的保留率表明了他们做法正确。诚信是该公司核心价值之一。

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AGS FEATURE 代理大满贯专题报道

CCO of GG Group Media

ALANAS IVSINAS V

Alanas Ivšinas and the rest of the team of GG Group Media perform their best in crypto sports betting. They only promote legal brands and before promoting a brand they test its payment methods. They strongly believe in being open-minded and in trying new things. A couple of years ago, GG Group Media launched SmartBettingGuide and SmartCasinoGuide and they are going in the right direction. Alanas Ivšinas says that what makes their sites unique is the fact that they give correct information, and this could be the reason to why their traffic quality is top high. Their goal is to show exact data. If a player goes to their website looking for 100% bonuses, the page will only show 100% bonuses. Let’s say a customer is looking for the best crypto bookies on their website, the GG Group Media team needs to provide only the tested ones and the best ones, and not just random ones only because they gave them the best deal. All bookies on their sites are tested by their own, i.e., before offering them to their customers, they are trying almost every single payment and withdrawal method. This helps to give the top-quality service to their customers.

ALANAS IVSINAS和GG GROUP MEDIA团队的其他成员在加密货币体育投注方面表现最好。他们只推广合法品牌，在推广一个品牌之前，他们会测试其支付方式。他们坚信思想

开放，勇于尝试新事物。数年前，GG GROUP MEDIA推出了

SMARTBETTINGGUIDE和SMARTCASINOGUIDE，它们正

朝着正确的方向发展。 ALANAS IVSINAS表示，让他们的网站与众不同的地方是他们为客户提供最正确的信息，也许这就是为什么他们的流量拥有最高质量。该团队的目标是不显示

不正确的数据，如果一个玩家到网站上寻找100%的红利，那

" BE CREATIVE AND DON’T BE AFRAID OF CHALLENGES "

么这个页面只会显示100%红利。比方说，一个客户正在寻找网站上最好的加密货币博弈商，GG GROUP MEDIA必须只

提供经过测试且最好的，而不是因为运营商给我们最好的提

议而随机放上结果。该网站上的所有博弈公司都经过团队测试，也就是说，在提供给客户之前，他们几乎尝试过所有的支付和提款方式。这有助于为其客户提供最优质的服务。

SUMMER / AUTUMN 2021

" IN A DIGITAL AGE, IT’S VERY IMPORTANT TO THINK ABOUT THE READERS "

REZA SHOJAEI Reza Shojaei, the founder of Value Marketing, says that his team has a main mission, i.e., to have happy readers and to be the best independent editorial company in the iGaming industry. Before recommending the brand to their readers, Value Marketing's researchers and writers play with that brand themselves and do all the stringent checks. They work with hand-picked operators with whom they can closely work and track. Reza Shojaei adds that they focus on their readers and that their content, together with the design factor, is king. This is their most important factor to success. They want their readers to know which company is behind the site as they believe it is vitally important, especially on the internet. What they do is purely for their readers in the long term. As for the marketing material, they have gone from focusing on freelancers to having almost all of the work done in-house. In the past, they outsourced some work, but the culture they have in-house is fantastic and continues to grow. Reza Shojaei believes that passion and the right skills go hand in hand and this is that is essential in an affiliate team or business.

Founder of Value Marketing

VALUE MARKETING的创始人REZA SHOJAE

表示，他的团队有一个主要任务——那就是拥有

快乐的读者，成为iGAMING产业中最好的独立编辑公司。在向他们的读者推荐品牌之前，VALUE

MARKETING的研究人员和作家会游玩该品牌，并做所有严格的检查。他们与精心挑选运营商合作，

可以与其密切合作并进行追踪。 REZA SHOJAEI补充说，团队专注于读者，而他们的内容是与设计因

素相结合的国王，这正是他们成功的最重要因素。他们希望读者知道网站背后是哪家公司，这被认为是极其重要的，特别是在互联网上。从长远来看，他们所做的事情纯粹是为了读者。营销素材方面，该

团队已经从专注于自由职业者，过度到几乎所有的

工作都在内部完成。在过去，他们曾外包一些工作，但其内部创作的文化非常棒，并继续增长。 REZA

SHOJAEI相信，激情和正确的技能是相辅相成的，这正是代理团队或业务不可或缺的条件。

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AGS FEATURE 代理大满贯专题报道

" WITHOUT TRAFFIC THERE IS NO BUSINESS "

Koen Verkerk told us that the reviews written at Chambull Media Ltd exceed a few thousand words thanks to which they highlight every item that makes a casino interesting. Moreover, in most cases, they translate their reviews in all the languages in which a casino is available. Since they launched BestBettingCasinos, they focused on bringing in more languages. Nowadays, they have over 20 different sub-sites for different regions. Koen Verkerk says that this is very challenging and definitely rewarding. In addition, they started expanding their reach by creating new products through which they target different niches. Since the start, they solely focused on getting traffic using SEO. Their key strategy has always been that to offer their visitors the most extensive information they can get online. Highlighting the importance of responsible gambling is part of every review they write. By informing their visitors about all the tools they can utilise to stay safe, they hope they can contribute their fair share regarding responsible gambling. Koen Verkerk adds that it is never easy to start a business and, in his opinion, dedication and perseverance are key. Getting the first revenue in can take months or even over a year. Some will give up; others will push through. The ones that keep on going will get there!

KOEN VERKEK Managing Partner at Chambull Media Ltd

KOEN VERKERK告诉我们，CHAMBULL MEDIA

LTD上撰写的评论超过了几千字，这要归功于他们能够强调使赌场有趣的每一个项目。此外，他们还

将评论翻译成赌场所使用的所有语言。自他们推出

BESTBETTINGCASINOS以来，他们专注于引入更多的语言，现在，他们有超过20个不同的子网站，用

于不同地区。 KOEN VERKERK表示这是非常具有挑

战性的，但肯定也有所回报。此外，该公司开始通过创造新产品来扩大影响力，针对不同的利基市场。从开

始以来，他们便只专注于使用搜索引擎优化来获得流量，其关键战略一直是为访问者提供他们可以在网

上获得的最广泛的信息。强调责任博弈的重要性是该

团队所写每篇评论的一部分。通过向访问者介绍他们可以利用的所有工具来保持安全，团队希望自身能在责任博弈方面做出应有的贡献。KOEN VERKERK补

充道，创业绝非易事，在他看来，奉献精神和毅力是关

键。获得第一笔收入可能需要几个月甚至一年以上。有些人会放弃，有些人则会坚持下去。那些坚持下去的人总有一天会成功的！

SUMMER / AUTUMN 2021

on AFFILIATES ARE KEY TO BUSINESSES AND ARE SEEN AS A MEANS TO ACHIEVE HIGH RETURN ON YOUR INVESTMENT AT A WELL-CONTAINED RISK LEVEL. IN THIS INTERVIEW MARIA DEBRINCAT CAUGHT UP WITH STS GAMING GROUP’S AFFILIATE MANAGER GABRIELA MERINO TO GET THE LOWDOWN ON THE COMPANY’S RAPID SUCCESS IN THIS SECTOR.

STS

Affiliate program offers some of the most competitive rates in the industry with different reward plans to choose from, including Hybrid and CPA deals. While relatively new, the brand already offers a wide selection of promotions, bonuses, quality casino games, and great odds. The company has been thriving on dynamic growth and the wide portfolio of products all leading up to success. Affiliate managers play a huge role in achieving this success as they communicate daily with affiliate networks, manage internal and external stakeholders and focus on achieving KPI’s and ROI. It’s quite simple, as an affiliate with STS Gaming Group, the more traffic you generate, the more profit you can earn. HOW HAS WORKING WITH AFFILIATES CHANGED FROM WHAT IT USED TO BE IN THE PAST? Today as an Affiliate Manager you should treat every affiliate individually and offer him as much of a personalised approach as possible. Nowadays affiliates are also giving more importance to networking events as these are key to building connections.

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AGS FEATURE 代理大满贯专题报道

" iGATHERING EVENTS SUCH AS THE ONES SiGMA ORGANISE, LIKE THE ONE HELD IN MARBELLA, OFFER A PLATFORM AND A GREAT OPPORTUNITY TO BUILD RELATIONSHIPS AND CLOSE DEALS BENEFITTING BOTH ENDS "

El camino al éxito LOS AFILIADOS SON CLAVE PARA LAS EMPRESAS Y SE CONSIDERAN UN MEDIO PARA CONSEGUIR UN RENDIMIENTO DE INVERSIÓN ALTO CON UN NIVEL DE RIESGO REDUCIDO. EN ESTA ENTREVISTA, MARÍA DEBRINCAT SE HA PUESTO AL DÍA CON LA DIRECTORA DE AFILIADOS DE STS GAMING GROUP, GABRIELA MERINO, PARA CONOCER LOS DETALLES DEL ÉXITO DE LA EMPRESA EN EL SECTOR.

l programa de afiliados de STS ofrece algunas de las tarifas más competitivas del sector, con diferentes planes de recompensa entre los que elegir, incluyendo ofertas híbridas y CPA. Aunque es relativamente nueva, la marca ofrece una amplia selección de promociones, bonos, juegos de casino de calidad y probabilidades. La empresa ha prosperado gracias a un crecimiento dinámico y amplia cartera de productos que nos ha llevado al éxito. Los gestores de afiliados

desempeñan un papel fundamental para triunfar, dado que se comunican a diario con las redes de afiliados, gestionan las partes interesadas internas y externas y se centran en los indicadores de calidad (KPI) y el ROI. Es muy sencillo, cuanto más tráfico genere el afiliado de STS Gaming Group, más beneficios se lleva. ¿CÓMO HA EVOLUCIONADO EL TRABAJAR CON AFILIADOS COMPARADO CON ANTES?

Hoy en día, como gestor de afiliados, tienes que tratar a cada uno de forma individual y ofrecerles un enfoque lo más personalizado posible. Los afiliados también le dan más importancia a los eventos de networking, puesto que son clave para conocer gente. Los eventos de iGathering como los que organiza SiGMA, como el de Marbella, ofrecen una plataforma y la oportunidad de relacionarse y cerrar acuerdos que beneficien a ambas partes.

SUMMER / AUTUMN 2021

" BEING PART OF A BIG GAMING GROUP IS SOMETHING THAT AFFILIATES USUALLY APPRECIATE AS IT GUARANTEES A CERTAIN LEVEL OF SERVICES, FAST PAYMENTS AND GIVES PEACE OF MIND TO A LONG-TERM RELATIONSHIP "

iGathering events such as the ones SiGMA organise, like the one held in Marbella, offer a platform and a great opportunity to build relationships and close deals benefitting both ends. Apart from this, affairs like these provide both parties with the possibility to mingle outside a typical working environment STS GAMING GROUP IS A LEADING COMPANY IN THE GAMING INDUSTRY IN CEE AND BRANDS SUCH AS STSBET.CO.UK AND STSBET.COM ARE STRENGTHENING THE COMPANY'S PRESENCE IN FOREIGN MARKETS. HOW HAVE THESE PLATFORMS BENEFITTED YOUR GROWTH? The platforms have been running for over two years now and it's true that they are aiding in building our position in the online gambling industry. Being part of a big Gaming Group is something that affiliates usually appreciate as it guarantees a certain level of services, fast payments and gives peace of mind to a long-term relationship. THIS YEAR STS WON THE ‘AFFILIATE MARKETING CAMPAIGN OF THE YEAR'. WHAT DO YOU ATTRIBUTE THIS TO, WHAT LEAD YOU TO WIN THIS AWARD? In the markets we are working in, you will find more operators acquiring traffic than

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affiliates providing it. This only means that the competition is quite strong and the marketing teams have to go beyond the product they're providing. Affiliate Managers have to be more creative in their approach than they used to. At STS we strive to go beyond the ordinary by continuously working on new campaigns, traffic sources, and ways to incentivise affiliates in order to be their preferred partner of choice to work with. This award means a lot to us as we are ecstatic that this campaign did extraordinarily well. We are now preparing for the 2nd edition of that successful affiliate race campaign, this time being more exciting for affiliates but I won't dilate more on it here all I can say is stay tuned and visit our page, www.stsaffiliates.com. IS THERE ANYTHING YOU DON'T AGREE WITH IN TERMS OF REGULATIONS FOR THE GAMING INDUSTRY, HOW WOULD YOU MAKE IMPROVED CHANGES? The regulated markets are something that C-levels always want, but operating there is of course much more difficult than on .com markets. Difficult and challenging but also motivating at the same time as it helps to keep a business culture in your daily work. I believe that affiliates also pay attention if the brand thinks seriously and long term.

AGS FEATURE 代理大满贯专题报道

WHAT'S IN STORE FOR THE FUTURE OF STS GAMING GROUP? A sustainable growth. Our eye is now on expanding to new markets with a very solid product. Happily, we find ourselves equipped with very knowledgeable people who have vast experience in the industry, one very well prepared and above all, highly creative. It’s fulfilling to see a team working ambitiously towards success and achieving it.

Además, este tipo de eventos les dan a ambas partes la posibilidad de reunirse fuera del ambiente laboral habitual. STS GAMING GROUP ES UNA EMPRESA LÍDER EN EL SECTOR DEL JUEGO EN LA CEE Y MARCAS COMO STSBET.CO.UK Y STSBET.COM REFUERZAN LA PRESENCIA DE LA EMPRESA EN LOS MERCADOS EXTRANJEROS. ¿CÓMO OS HABÉIS BENEFICIADO DE ESTAS PLATAFORMAS? Las plataformas llevan más de dos años activas y es cierto que nos han ayudado a consolidar nuestra posición en la industria del juego en línea. Formar parte de un Grupo de Juego grande es algo que los afiliados suelen valorar, dado que garantiza un cierto nivel de servicios, pagos rápidos y estabilidad a largo plazo. ESTE AÑO, STS HA GANADO EL PREMIO A LA "CAMPAÑA DE MARKETING DE AFILIACIÓN DEL AÑO". ¿A QUÉ CREES QUE SE DEBE? Trabajamos en mercados donde hay más operadores que adquieran tráfico que afiliados que lo proporcionen. Esto significa que la competencia es bastante fuerte y que los equipos de marketing tienen que ir más allá del producto que ofrecen. Los gestores de afiliados tienen que tener un enfoque más creativo e innovador. En STS, nos esforzamos por innovar y trabajamos continuamente en campañas nuevas, fuentes de tráfico y formas de incentivar a los afiliados. Este premio significa mucho para nosotros y estamos encantados de que la campaña haya tenido un resultado tan

" FORMAR PARTE DE UN GRUPO DE JUEGO GRANDE ES ALGO QUE LOS AFILIADOS SUELEN VALORAR, DADO QUE GARANTIZA UN CIERTO NIVEL DE SERVICIOS, PAGOS RÁPIDOS Y ESTABILIDAD A LARGO PLAZO " extraordinario. Ahora nos estamos preparando para la segunda edición de la campaña, esta vez más emocionante para los afiliados, pero no puedo dar más detalles. Lo único que puedo decir es que estéis atentos y le echéis un vistazo a nuestra página, www.stsaffiliates.com. ¿HAY ALGO CON LO QUE NO ESTÉS DE ACUERDO DE LA REGULACIÓN DE LA INDUSTRIA DEL JUEGO? ¿QUÉ CAMBIARÍAS PARA MEJORARLA? Los mercados regulados son algo que los niveles C siempre quieren, pero operar en ellos es mucho más difícil que en los mercados .com. Es difícil y todo un reto, pero también te motiva y ayuda a mantener una cultura empresarial. Creo que los afiliados también se fijan en si la marca tiene una mentalidad seria y a largo plazo. ¿QUÉ LE DEPARA EL FUTURO A STS GAMING GROUP? Crecimiento sostenible. Nos queremos centrar en expandirnos a nuevos mercados con un producto muy sólido. Por suerte, contamos con personas muy capacitadas, con experiencia en el sector, muy bien preparadas y, además, muy creativas. Es gratificante ver triunfar y tener éxito a un equipo tan ambicioso.

SUMMER / AUTUMN 2021

the

MISSING LINK

LA REVOLUCIÓN DE LOS ENLACES

LUCAS GERHARDSSON Y DANIEL LARSSON, COFUNDADOR Y GESTOR DE VENTAS DE LINK.BUILDERS, SE SIENTAN CON DARLENE ZAMMIT PARA TRATAR LA CREACIÓN DE ENLACES, ENLACES FRAUDULENTOS Y LA RELACIÓN ENTRE ESTOS Y EL SEO.

LUCAS GERHARDSSON AND DANIEL LARSSON, CO-FOUNDER AND SALES MANAGER OF LINK.BUILDERS, SAT DOWN WITH DARLENE ZAMMIT FOR A CLOSER LOOK AT LINK BUILDING, LINK SCAMS, AND THE LINK RELATION WITH SEO.

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ELL US A BIT ABOUT THE BACKGROUND BEHIND THE IDEA OF LINK.BUILDERS. WHY DID YOU BUILD IT? LUCAS: My two partners and I come from a background in SEO affiliation. When we started scaling up our business a few years ago, we realised how cumbersome and time-consuming it is to manage link building on a larger scale manually the work became quite monotonous and boring. LUCAS: We had two choices - to either build a new department that only works with link building and outreach, or to build a system that makes it easier for us. We have a penchant for product development and chose the latter option.

ONTARNOS UN POCO SOBRE EL CONTEXTO DETRÁS DE LA IDEA DE LINK.BUILDERS. ¿POR QUÉ EMPEZASTEIS? LUCAS: Mis dos socios y yo venimos de la afiliación SEO. Cuando empezamos a escalar nuestro negocio hace unos años, nos dimos cuenta de lo engorroso y lento que es gestionar manualmente la construcción de enlaces a gran escala, el trabajo se volvió bastante monótono y aburrido. LUCAS: Teníamos dos opciones: crear un departamento nuevo que solo se dedicara a crear enlaces y difundirlos crear un sistema que nos facilitara las cosas. Nos gusta desarrollar productos y elegimos esta última opción.

TELL US A BIT MORE ABOUT LINK.BUILDERS' BUSINESS MODEL, CONCEPT, CULTURE, AND THE INCREMENTAL VALUE THAT YOU PROVIDE? DANIEL: Link.Builders is a tool for SEO professionals who work with quality link building with strong and authoritative websites. We want to combine data from different platforms and websites, visualise the data and make it easy to quickly take a decision about anchor text, type of link, link growth over time and so on. Basically, just make your link

building easier. LUCAS: Today, SEO professionals mainly buy links in two different ways; either through direct contact with a site owner or through a broker who has thousands of third-party sites in his portfolio. The former is best because it is always the cheapest and you have total control. Using brokers is nice when it works, but we have seen that the additions on the price that are made are enormously high and in recent times we have also seen more scams connected to brokers. LUCAS: When it comes to the business model itself, we want to make a huge change to the entire market for link purchases. Our vision is to become an AirBnb for link purchases. Instead of putting an extra cost on the price that the buyer ultimately must pay, we take a small

part from the seller instead. And to be listed on Link.Builders, the prices must be regular prices. This allows us to sell links at the same prices as if the buyer would go directly to the seller, with 0% broker fee. LUCAS: What distinguishes Link.Builders as opposed to going directly to the seller is that you can place bulk orders, analyse your link data per sub-page and when the links are purchased the links are checked every day and should a link disappear or the “rel-attribute” would change, you will find out immediately.

CONTARNOS UN POCO MÁS SOBRE EL MODELO DE NEGOCIO, CONCEPTO Y CULTURA DE LINK.BUILDERS Y EL VALOR PROGRESIVO QUE OFRECÉIS. DANIEL: Link.Builders es una herramienta para los profesionales del SEO que trabajan con la construcción de enlaces de calidad en páginas web fuertes y con autoridad.

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" LINK.BUILDERS IS A TOOL FOR SEO PROFESSIONALS WHO WORK WITH QUALITY LINK BUILDING WITH STRONG AND AUTHORITATIVE WEBSITES "

LINKS ARE CRITICAL TO SEO SUCCESS. CAN YOU ELABORATE? LUCAS: I would say that the importance of links differs depending on what type of website you have and what niche you’re focused on. The iGaming niche is very aggressive and to be able to catch up with the competition, you really need to focus on links. LUCAS: Different links have different value and "authority". If you have two websites that are identical, the one with a stronger link profile will normally rank higher on Google. At the same time, there are hundreds of different ranking factors that affect how Google treats your site, but I would say that the SEO community is pretty much in agreement that content and links are the two most important factors for ranking high. WHAT TYPE OF LINK SCAMS EXIST? HOW COMMON ARE THEY? DANIEL: It’s more and more common that a broker is contacting a link-buyer and offering high authority websites, the SEO-professional buys it, the broker contact the website owner to put the links live. When the buyer sees the links live, they pay the broker, but the broker never pays the seller and he deletes his Skype account. The links will obviously disappear and it’s very hard to track down the broker. We will soon launch a “buyer and sellers protection” to create a better climate between buyers and sellers. WHAT IS THE CLIMATE OF LINK BUILDING AND LINK BROKERS? DANIEL: Because of what I mentioned before, SEOprofessionals are in general very sceptical when it comes to linking brokers. Either they have seen the high additions on the price themselves or someone they know has been scammed. If you should use a broker, it should be through recommendations from industry colleagues, because it’s very hard to protect yourself.

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" LINK.BUILDERS ES UNA HERRAMIENTA PARA LOS PROFESIONALES DEL SEO QUE TRABAJAN CON LA CONSTRUCCIÓN DE ENLACES DE CALIDAD EN PÁGINAS WEB FUERTES Y CON AUTORIDAD "

AGS FEATURE 代理大满贯专题报道

LUCAS: Lo que distingue a Link.Builders de otros vendedores es que puedes hacer pedidos masivos, analizar los datos de los enlaces por subpágina y cuando se compran los enlaces se comprueban todos los días y si un enlace desaparece o el "relattribute" cambia, te enterarás al momento. LOS ENLACES SON FUNDAMENTALES PARA QUE EL SEO TENGA ÉXITO. ¿PODÉIS DESARROLLARLO UN POCO MÁS? LUCAS: Yo diría que la importancia de los enlaces difiere según el tipo de web que tengas y el nicho en el que te centres. El nicho del iGaming es muy agresivo y para poder alcanzar a la competencia, hay estar muy centrado en los enlaces. LUCAS: Cada tipo enlace tiene un valor y "autoridad" diferente. Si tienes dos páginas web idénticas, el que tenga un perfil de enlaces más fuerte normalmente se posicionará mejor en Google. Es verdad que hay cientos de factores de clasificación diferentes que afectan a la forma en que Google trata las páginas, pero yo diría que la comunidad de SEO está bastante de acuerdo en que el contenido y los enlaces son los dos factores más importantes para posicionarse entre los primeros puestos.

Queremos combinar los datos de diferentes plataformas y webs, visualizarlos y hacer que sea más fácil decidir sobre el texto de anclaje, el tipo de enlace, el crecimiento del enlace en el tiempo y así sucesivamente. Básicamente, hacer más fácil la construcción de enlaces. LUCAS: Hoy en día, los profesionales del SEO compran enlaces principalmente de dos formas diferentes: contactando directamente con el propietario de una web o a través de un corredor que tiene miles de webs de terceros en su cartera. La primera es la mejor porque siempre es la más barata y se tiene un control total. El uso de intermediarios está bien cuando funciona, pero hemos visto que el precio sube mucho y últimamente hemos visto más estafas que incluyen a este tipo de personas. LUCAS: En cuanto al modelo de negocio en sí, queremos cambiar todo el mercado de la compra de enlaces. Nuestra visión es convertirnos en un "AirBnb" para comprar enlaces. En vez de poner un coste adicional en el precio, nosotros nos llevamos una pequeña parte del vendedor. Y para aparecer en Link.Builders, los precios tienen que ser adecuados. Esto nos permite vender enlaces a los mismos precios que si el comprador fuera directamente al vendedor, con 0% de comisión de intermediación.

¿QUÉ TIPOS DE FRAUDES EXISTEN? ¿SON MUY COMUNES? DANIEL: Cada vez es más común que un bróker se ponga en contacto con un comprador de enlaces y le ofrezca alguna web de autoridad, el profesional de SEO se la compra y el bróker se pone en contacto con el propietario de la web para poner los enlaces en vivo. Cuando el comprador ve los enlaces en vivo, le paga al bróker, pero este nunca le paga al vendedor y se borra la cuenta de Skype. Obviamente, los enlaces desaparecen y es muy difícil localizar al intermediario. Dentro de poco lanzaremos una "protección del comprador y del vendedor" para crear un mejor clima entre compradores y vendedores. ¿CÓMO ESTÁ LA SITUACIÓN ENTRE LA CREACIÓN DE ENLACES Y LOS BRÓKERS? DANIEL: Por lo que he mencionado antes, los profesionales del SEO en general son muy escépticos cuando se trata de intermediarios de enlaces. O bien se han dado cuenta de cuanto sube el precio o alguien que conocen ha sido estafado. Si hay que utilizar a un intermediario, debe ser a través de recomendaciones de compañeros del sector, porque es muy difícil protegerse a uno mismo.

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EL CAMINO A SEGUIR

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AGS FEATURE 代理大满贯专题报道

COSMIN MESENSCHI CEO & FOUNDER FIRSTBYTE MEDIA, A CRYPTO LEAD GENERATION COMPANY WHICH ONLY FOCUSES ON THE CRYPTO MARKET, SPEAKS ABOUT THEIR FOCUS, WHAT THEY OFFER, AND HOW THEY HELP iGAMING COMPANIES SUCCEED.

¿CÓMO EMPEZASTE EN EL SECTOR AFILIADO? En ese momento, tenía solo 18 años, pero las ganas de ser independiente me llevaron a aprender más y con el tiempo graduarme en marketing y seguir mi camino para dominar el sector de las ventas. Siempre he tenido un espíritu emprendedor y el sueño de abrir una empresa. Así que, cuando la oportunidad llama a tu puerta, la coges. Aproveché la oferta que me llegó y fui a por todas. FirstByte Media es una empresa de generación de oportunidades de criptomonedas. Somos propietarios de páginas web en el nicho de las criptoapuestas como CryptoGamble.tips y varios más. Nuestro principal objetivo es ser un punto de referencia para el mercado de afiliados de criptomonedas, ofrecerles un conjunto de soluciones únicas a las empresas de iGaming y ayudarles a tener éxito en lo que es el futuro de los pagos y la tecnología.

HOW DID YOU FIRST GET INTO THE AFFILIATE SPACE? At the time I was only 18 years old but the drive to achieve financial independence led me to learn more, graduate with a marketing degree, and continue my path to master marketing. I always had an entrepreneurial spirit and the dream of opening a company. So, when opportunity knocks at your door, you let it come in. I grabbed the offer and decided to go all in. FirstByte Media is a crypto lead generation company, we own websites in the crypto gambling niche such as CryptoGamble.tips. Our main focus is to be a point of reference for the crypto affiliate market, offer a unique set of solutions to iGaming companies, and help them succeed in what is the future of payments and technology.

COSMIN MESENSCHI, DIRECTOR GENERAL Y FUNDADOR DE FIRSTBYTE MEDIA, UNA EMPRESA DE GENERACIÓN DE OPORTUNIDADES QUE SE CENTRA EN EL MERCADO DE LAS CRIPTOMONEDAS, NOS HABLA SOBRE SU ENFOQUE, OFERTA Y CÓMO AYUDAN A LAS EMPRESAS DE iGAMING A TENER ÉXITO.

" COMMUNICATION IS KEY IN BUSINESS AND SHOULDN’T BE UNDERRATED "

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TELL US A BIT MORE ABOUT YOUR BUSINESS MODEL, CONCEPT, AND CULTURE.

careful with whom we are partnering with. I see Africa and Asia as key future markets for FirstByte Media.

Our way of doing things is simple, we bring to the table our own experience and perspective. All reviews and content produced come directly from gamblers, the core of the iGaming industry.

WHICH NICHES WORK BEST FOR YOUR AFFILIATE MARKETING, AND WHICH ARE THE MOST PROFITABLE?

FirstByte Media besides being one of the first companies focused only on the crypto market, employs people that want to take the chance to bring innovation to the industry, that is bold and worth the risk… it’s like a gamble but with a positive expected value, meaning that in the long run, we can have our edge in the field against massive companies.

At the moment crypto gambling is performing very well. We chose this niche because of the relatively low competition when we started. Since then, the crypto market has grown and has attracted good and bad players. We expect that in the future there will be some stabilisation and regulation with crypto and only a few will remain.

I believe we are still at the beginning of AI and Big data, as we are with blockchain technology. Big companies are already taking advantage of the trend and have managed to attract such talents to create incredible products and services. Affiliates will all use Blockchain for transparency because the world is just moving in that direction, and AI and machine learning to automate a great part of the manual work. The previous two points are necessary to scale and be faster than the competition, this is how the companies of tomorrow will create their edge.

Transparency and fairness to the player is something that compelled us to start what we have created and what’s to come shortly. The first phase of the work is to build a set of tools to help casinos to expand their businesses and the second part will be focusing on the technology to build better experiences for both casinos and users. HOW IS YOUR COMPANY STRUCTURED, AND WHAT ASPECT OF BUSINESS DEVELOPMENT ARE YOU CURRENTLY FOCUSED ON? We are currently expanding our content team, SEO team, and tech team. The company needs young people driven by passion and hunger for learning, risk-takers, and people that look for a place where to create what they love. This is the only focus the company has, we understand that without people the company cannot grow and cannot be the enterprise we aim to be.

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WHICH QUALITIES AND SKILLS ARE ESSENTIAL IN AN AFFILIATE TEAM/ BUSINESS?

WHICH MARKETS DO YOU FOCUS ON AND DO YOU SEE ANY POTENTIAL IN THE EMERGING MARKETS?

You need to know how the market works, what the player loves to play, and focus on delivering the best content possible. Copywriting, SEO, and social media are a must, together with sales. I always thought that these departments should work as closely as possible as they all share the same goal. If you have departments that don’t communicate you can be sure that in the long term it will not be a sustainable strategy. So, communication is key in business, and shouldn’t be underrated.

Our focus is the English market, where casinos with a Curacao Licence can operate. As the crypto market is not that regulated, we are being very

WHICH EMERGING TECHNOLOGIES LIKE AI AND BIG DATA WILL IMPACT THE AFFILIATE INDUSTRY IN 2021 AND BEYOND?

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HOW CAN AFFILIATES BE MORE UNIQUE IN THEIR APPROACH? I can understand that affiliates are driven by the business and that we are in the market to make money. At the same time, I feel we are forgetting about the final user and if we just focus a little bit more on the players, we can have better products and services, and bigger revenues. I believe that there is enough abundance in the market for anyone that approaches this market. You only need the right mindset and discipline to keep going, even when things are not working out. The gaming industry is on the rise and the market itself is expanding - more and more affiliates will be attracted to the money available. The key component is flexibility. You need to be able to change when things are not working and be fast in doing so.

AGS FEATURE 代理大满贯专题报道

CUÉNTANOS UN POCO MÁS SOBRE VUESTRO MODELO DE NEGOCIO, CULTURA Y CONCEPTO. Hacemos las cosas de forma sencilla, aportamos nuestra propia experiencia y perspectiva. Todas las reseñas y contenidos producidos provienen directamente de los jugadores, el núcleo de la industria del iGaming.

FirstByte Media, además de ser una de las primeras empresas centradas únicamente en el mercado de las criptomonedas, emplea a personas que quieren arriesgarse a innovar en la industria, una estrategia por la que vale la pena arriesgarse... Es como una apuesta, pero con un resultado positivo, lo que significa que a largo plazo podremos tener ventaja en el campo contra las empresas más grandes. La transparencia y la imparcialidad con el jugador fue lo que nos hizo empezar, lo que hemos creado hasta ahora y lo que vendrá. La primera fase del trabajo es construir un conjunto de herramientas para ayudar a los casinos a expandirse y la segunda parte se centrará en la tecnología para construir mejores experiencias tanto para los casinos como para los usuarios.

¿CÓMO ESTÁ ESTRUCTURADA LA EMPRESA Y EN QUÉ ASPECTOS DEL DESARROLLO EMPRESARIAL OS CENTRÁIS?

departamentos que no se comunican no son una estrategia sostenible. Esto se debe a que la comunicación en los negocios es clave y no debería infravalorarse.

A día de hoy, estamos ampliando nuestro equipo de contenidos, el equipo de SEO y el equipo encargado de la tecnología. La empresa necesita gente joven con pasión y ganas de aprender, que asuma riesgos y que busque un lugar donde crear lo que le gusta. Este es el único enfoque que tiene la empresa, entendemos que sin personas la empresa no puede crecer y ni llegar a ser lo que tenemos en mente.

¿CREES QUE LA TECNOLOGÍA EMERGENTE COMO LA IA O EL BIG DATA TENDRÁ UN IMPACTO EN LA INDUSTRIA EN 2021 Y MÁS ADELANTE?

¿EN QUÉ MERCADOS OS CENTRÁIS Y VEIS POTENCIAL EN ALGÚN MERCADO EMERGENTE? Nuestro objetivo es el mercado inglés, donde los casinos con licencia de Curazao pueden operar. Como el mercado de las criptomonedas no está tan regulado, tenemos mucho cuidado con quién nos asociamos. África y Asia son futuros mercados clave para FirstByte Media. ¿QUÉ NICHOS FUNCIONAN MEJOR PARA EL MARKETING DE AFILIACIÓN Y CUÁLES SON LOS MÁS RENTABLES? Por ahora, las criptoapuestas funcionan muy bien. Elegimos este nicho porque la competencia era relativamente baja cuando empezamos. Ahora, el mercado de las criptomonedas ha crecido y ha atraído a jugadores buenos y malos. Esperamos que, en el futuro, al regularse y estabilizarse las criptomonedas, solo queden unos pocos. ¿QUÉ HABILIDADES Y CUALIDADES SON ESENCIALES EN UN EQUIPO/ NEGOCIO AFILIADO? Necesitas saber cómo funciona el mercado, a qué le gusta jugar a la gente y centrarte en ofrecer el mejor contenido posible. El contenido, el SEO y las redes sociales son imprescindibles, además de las ventas. Siempre he pensado que estos departamentos tienen que trabajar lo más juntos posible, ya que todos comparten el mismo objetivo. A largo plazo, los

Creo que aún estamos en los inicios de la IA y el Big data, igual que con la tecnología blockchain. Las empresas grandes ya aprovechan la tendencia y consiguen atraer talentos para crear productos y servicios increíbles. Todos los afiliados utilizarán blockchain por la transparencia y porque el mundo se mueve en esa dirección y la IA para automatizar gran parte del trabajo manual. Los dos puntos anteriores son necesarios para crecer y ser más rápidos que la competencia, así es como las empresas del mañana conseguirán la ventaja. ¿CÓMO PUEDEN TENER LOS AFILIADOS UN ENFOQUE MÁS ÚNICO? Puedo entender que los afiliados se mueven por el negocio y que estamos en el mercado para ganar dinero. Aun así, creo que nos olvidamos del usuario final y que, si nos centramos un poco más en los jugadores, podemos tener mejores productos y servicios y más ingresos, resultado de haber aplicado las estrategias adecuadas y de haber canalizado los recursos donde era necesario. Creo que hay mercado para todos los que quieran trabajar, lo único que se necesita es una mentalidad adecuada y disciplina para seguir adelante incluso cuando las cosas no funcionan. La industria del juego sigue creciendo y el propio mercado se está expandiendo y cada vez más afiliados se verán atraídos por el dinero disponible. La clave es la flexibilidad. Hay que ser capaz de cambiar cuando las cosas no funcionan, hacerlo rápido y atraer a las personas adecuadas para seguir creciendo.

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IN AN INTERVIEW WITH SiGMA MAGAZINE, AMNE SUEDI, A PRINCIPAL AT SHIKANA LAW GROUP, AN INTERNATIONAL LAW FIRM HEADQUARTERED IN TANZANIA, EXPLORES THE COMPLEX PATH TO GROWING AFRICA’S GAMING INDUSTRY.

WHICH ARE THE TOP EMERGING MARKETS FOR GAMING IN SUB-SAHARA AFRICA AT THE MOMENT? There are over 30 markets in Africa and all of them present different opportunities that may qualify them as being attractive, but if we must choose, Nigeria in the ECOWAS (Economic Communities of West African States) region and Kenya in the EAC (East African Community) region would be the interesting to look at. The salient features here in both regions is the young population and the absolute love for sports. Nigeria presents a unique opportunity because of the market size (over 150 million potential customers), a rapidly growing young population, strong football culture particularly with the increasing number of Nigerian players playing for major leagues overseas, and rapid mobile penetration. Along with the many developments in the technology space in Nigeria, it is believed that in terms of iGaming, Nigeria may become the “hub” of Africa.

" HAVING HARMONIZED LAWS AND PROCEDURES ACROSS MARKETS ALONG WITH CENTRALIZED DUE DILIGENCE SYSTEMS WILL ALLOW INVESTORS TO QUICKLY ENTER SEVERAL MARKETS IN AFRICA A LOT FASTER AND CHEAPER "

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GAMING IN AFRICA: FINDING HARMONY LE JEU D’ARGENT EN AFRIQUE : UNE RECHERCHE D’HARMONIE DANS UNE INTERVIEW POUR SiGMA MAGAZINE, AMNE SUEDI, DIRECTRICE DU SHIKANA LAW GROUP, UN CABINET D'AVOCATS INTERNATIONAL BASÉ EN TANZANIE, ÉVOQUE LA COMPLEXITÉ DE LA CROISSANCE DE L'INDUSTRIE DU JEU DE HASARD EN AFRIQUE.

UELS SONT ACTUELLEMENT LES PRINCIPAUX MARCHÉS ÉMERGENTS DE JEU DE HASARD, EN AFRIQUE SUBSAHARIENNE ? Il y a plus de 30 marchés en Afrique et tous présentent des opportunités différentes qui peuvent les rendre intéressants, mais si il fallait choisir je dirais le Nigeria pour ce qui est de la région CEDEAO (Communautés économiques des États de l'Afrique de l'Ouest) et le Kenya pour la CAE (Communauté de l'Afrique de l'Est) : dans les deux cas, la population est jeune et très intéressée par le sport. Le Nigéria est une opportunité unique en raison de la taille du marché (on considère qu’il y a plus de 150 millions de clients potentiels), de la population jeune et en croissance rapide, de la place que prend le football –d’ailleurs, un nombre croissant de joueurs nigérians rejoignent des ligues majeures à l'étranger -et de la rapidité de pénétration du marché des mobiles. Grâce aux nombreux développements technologiques au Nigeria, le pays pourrait devenir un lieu clé de l’iGaming en l'Afrique.

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While East Africa is the leading region when it comes to payment gateways, especially mobile money, Kenya has seen a booming gaming industry due to the mobile money penetration; whereby recent reports show that over 70 percent of the population have mobile money accounts. YOU’VE BEEN WORKING ON SOME MARKET RESEARCH ON TANZANIA. WHAT DID YOU FIND OUT? Shikana Law Group has overseen a market report on the gaming industry in Tanzania to improve overall market transparency and to enable potential investors interested in the Tanzanian market to make informed decisions. We found that the expansion of internet connectivity, increased mobile penetration as well as facilitated payment methods (mobile money) has made online gaming, especially sports betting, increasingly popular in Tanzania particularly amongst the youth and those aged between 25-34 years. Previous dominant retail gaming activities in the country such as casinos and slot machines are

gradually being replaced with a preference to gamble when convenient, and the emergence of gaming operators due to lower operational costs. Africa has been behind when it comes to e-commerce - primarily due to a lack of and poor internet access, illiteracy, and payment issues. However, as we have been witnessing increased prevalence of high-speed internet, proliferation of cheaper mobile smartphones and innovative payment options in the continent - Africa is slowly but surely shifting from retail to online commerce. WHAT IS YOUR OPINION ON THE POTENTIAL OF GAMBLING TO KICK START THE ECONOMY IN TANZANIA, AND THE CONTINENT IN GENERAL? There are still a lot of controversies and we have seen conflict with religious leaders who deem gaming to be immoral. To a large extent gaming operators and religious institutions do share the same customer base. However, if you look beyond the gambling aspect of it, online gambling has a huge technological side to it that remains largely unexplored in Tanzania, along with many parts of Africa. There is a real opportunity for job creation and to leverage the budding technological space in Tanzania that has been producing tech entrepreneurs for the last

decade. Countries like Nigeria, Kenya and South Africa have a more advanced technological ecosystem whereby software and platforms are increasingly developed from within the country, however the rest of the countries in Africa have a lot of catching up to do.

" L'AFRIQUE PASSE LENTEMENT MAIS SÛREMENT DU COMMERCE DE DÉTAIL AU COMMERCE EN LIGNE "

This can have a positive impact on the economy as new skills are introduced and further developed in the market and once this knowledge and experience is gained and developed, it can be exported to other countries and with the Africa Free Trade Continental Area will have an important impact in terms of participation in regional trade for Tanzania.

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" AFRICA IS SLOWLY BUT SURELY SHIFTING FROM RETAIL TO ONLINE COMMERCE "

l'analphabétisme et des problèmes de paiement en étaient la cause. Cependant, aujourd’hui, l'Internet haut débit se développe, des smartphones moins chers sont accessibles et des options de paiement innovantes sont proposées sur le continent, ce qui laisse à penser que l'Afrique passe lentement mais sûrement du commerce de détail au commerce en ligne. CROYEZ-VOUS AU POTENTIEL DU JEU D’ARGENT POUR RELANCER L'ÉCONOMIE DE LA TANZANIE ET CELLE DU CONTINENT EN GÉNÉRAL ?

En Afrique de l'Est –une plaque tournante des passerelles de paiement, en particulier en ce qui concerne l’argent mobile -l’industrie du jeu est en plein essor au Kenya. Des rapports récents montrent que plus de 70% de la population possède un compte d'argent mobile. VOUS AVEZ RÉALISÉ DES ÉTUDES DE MARCHÉ EN TANZANIE. QU'AVEZ-VOUS DÉCOUVERT ? Shikana Law Group a supervisé un rapport de marché sur l'industrie du jeu en Tanzanie, pour améliorer sa transparence globale et permettre aux investisseurs potentiels intéressés par le marché tanzanien de pouvoir prendre des décisions éclairées. Ce que nous avons constaté, c’est que

l'expansion de l'accès à Internet, la présence accrue des mobiles et des méthodes de paiement simplifiés (en argent mobile) ont rendu les jeux d’argent en ligne de plus en plus populaires en Tanzanie. Cela est particulièrement vrai pour les paris sportifs, qui intéressent beaucoup les personnes de moins de 34 ans. Les casinos et les machines à sous -des jeux populaires dans le pays -sont progressivement remplacés par les jeux en ligne, qui offrent l‘avantage d’être accessibles quand le joueur le souhaite. De nombreux opérateurs de jeux sont attirés par les coûts d'exploitation moindres qu’offrent ce marché. L'Afrique avait pris du retard en matière de commerce électronique : le manque d’accès à Internet,

Il y a encore beaucoup de controverses... cela a même créé des conflits avec des autorités religieuses, qui considèrent le jeu d’argent comme étant immoral. Dans une large mesure, les opérateurs de jeux et les institutions religieuses ont la même clientèle. Cependant, au-delà du jeu, l'aspect technologique reste largement inexploré en Tanzanie ainsi que dans de nombreuses régions d'Afrique. Les opportunités existent : pour la création d'emplois par exemple, et pour tirer parti de cet espace tech qui se développe en Tanzanie. Au cours de la dernière décennie, on a pu assister à la naissance d’un entreprenariat technologique. Des pays comme le Nigeria, le Kenya et l'Afrique du Sud ont une longueur d’avance : les logiciels et les plates-formes sont de plus en plus développés à l'intérieur du pays... en comparaison, les autres pays d'Afrique ont beaucoup de retard à rattraper !

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" IF YOU LOOK BEYOND THE GAMBLING ASPECT OF IT, ONLINE GAMBLING HAS A HUGE TECHNOLOGICAL SIDE TO IT THAT REMAINS LARGELY UNEXPLORED IN TANZANIA, ALONG WITH MANY PARTS OF AFRICA "

There is also an opportunity for creating fruitful collaboration with sport betting operators and sports development as well. FROM YOUR PERSPECTIVE, HOW IS MOBILE GAMING DEVELOPING ACROSS THE AFRICAN MARKET AND WHAT ARE YOUR THOUGHTS ON THIS FROM A REGULATORY POINT OF VIEW? Mobile gaming is growing at unprecedented rates across the region of Africa for several reasons. Currently, in Africa there are more mobile phones than there are in North America or Europe. Increasing competition between MNOs is driving prices down to more affordable levels and an emerging middle class in Africa is driving the demand and expanding the size of the market. Other reasons for an increase in mobile gaming is improvement in financial inclusion and increasing internet penetration.

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From a regulatory point of view, different markets present different sets of challenges reflected and addressed in regulatory frameworks. For the most part, in the East Africa region most countries regulate online gaming although there is more that can be done in terms of legislating on responsible gaming, to bring more accountability to the industry and improve the experience as well so that gaming can be an entertainment and not a health hazard. SEEING AS THERE IS A BIG DIFFERENCE IN EUROPEAN AND AFRICAN REGULATION AND ITS PRACTICAL APPLICATION, HOW WILL AFRICA SMOOTHEN THE TRANSITION FOR POTENTIAL FOREIGN INCOMING OPERATORS? The lack of regulation does not necessarily act as a barrier for investors. Equally, even in Europe and North America - regions that

Q&A 问答

generally have sound regulations, regulators do not always act fast enough or keep pace with the evolution of technology. It is not an African problem. From the African regulation perspective, I think that forums like GRAF allow regulators to discuss these issues and see how to improve regulatory frameworks in gaming. With the Africa Continental Free Trade Agreement we will see significant harmonization of laws allowing for smooth integration between markets. This along with centralized due diligence systems will allow investors to quickly enter several markets in Africa a lot faster and cheaper.

Au fur et à mesure que de nouvelles compétences apparaissent et sont développées sur le marché, cela peut avoir un impact positif sur l'économie. Une fois que ces connaissances et expériences sont acquises et développées, elles peuvent être exportées vers d'autres pays. Grâce à la zone continentale de libreéchange africaine, elles auront un impact certain ; la Tanzanie aura à terme une place importante dans la participation au commerce régional. On peut aussi évoquer l’opportunité de créer une collaboration fructueuse avec les opérateurs de paris sportifs et le développement du sport. COMMENT SE DÉVELOPPE LE JEU MOBILE SUR LE MARCHÉ AFRICAIN ? QU'EN PENSEZ-VOUS, ET QUEL EST VOTRE REGARD DU POINT DE VUE DE LA RÉGLEMENTATION ? La croissance du jeu mobile est sans précédent dans toute la région de l'Afrique, et ce pour plusieurs raisons. La première est qu’il y a plus de téléphones mobiles qu'en Amérique du Nord ou en Europe sur ce continent. La concurrence croissante entre les opérateurs téléphoniques entraîne une baisse des prix, qui les rendent abordables. En parallèle, la classe moyenne émergente en Afrique stimule la demande et permet au marché de grandir. L'amélioration de l'inclusion financière et l'augmentation du taux de pénétration d'Internet sont d'autres raisons qui expliquent la présence en augmentation des jeux sur mobiles. Du point de vue de la régulation, les différents marchés sont confrontés à différents défis : cela se reflète dans les cadres réglementaires, qui permettent d’y faire face. Dans la région de l'Afrique de l'Est, la plupart des pays réglementent les jeux

" AU-DELÀ DU JEU, L’ASPECT PUREMENT TECHNOLOGIQUE RESTE LARGEMENT INEXPLORÉ EN TANZANIE, AINSI QUE DANS DE NOMBREUSES RÉGIONS D'AFRIQUE " en ligne, mais il reste beaucoup à faire en terme de législation pour le jeu responsable. Il faut impliquer davantage l'industrie et améliorer l'expérience afin que le jeu puisse rester un divertissement et ne pas devenir un danger pour la santé des clients. ETANT DONNÉ L’ÉCART QUI EXISTE ENTRE LA RÉGLEMENTATION EUROPÉENNE ET AFRICAINE (ET DANS LEUR APPLICATION) COMMENT L'AFRIQUE PEUT-ELLE RENDRE LA TRANSITION PLUS FACILE POUR LES OPÉRATEURS ÉTRANGERS QUI SOUHAITERAIENT REJOINDRE LE MARCHÉ ? L'absence de réglementation ne constitue pas nécessairement un obstacle pour les investisseurs. Même en Europe et en Amérique du Nord -des régions qui ont généralement une législation solide -les régulateurs n'agissent pas toujours assez rapidement ou ne suivent pas le rythme de l'évolution de la technologie. Ce n'est pas un problème propre à l’Afrique. En ce qui concerne la réglementation africaine, des forums comme le GRAF permettent aux régulateurs d'échanger sur ces questions et d’améliorer les cadres réglementaires des jeux d’argent. Grâce à l'Accord de libre-échange continental africain, nous assisterons à une harmonisation significative des lois, et donc des marchés. Ceci, associé à des systèmes de diligence raisonnable centralisés, permettra aux investisseurs d'entrer rapidement sur plusieurs marchés en Afrique, et à moindre coût.

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SOUTH AFRICA:

AFRIQUE DU SUD : LE FARDEAU RÉGLEMENTAIRE DOIT S'ALLÉGER

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FEATURE 专题报道

SEAN COLEMAN, CEO OF THE SOUTH AFRICAN BOOKMAKERS ASSOCIATION, AND THE MANAGING DIRECTOR OF BETDATA AND BETDATA INTERNATIONAL WRITES ABOUT THE URGENT NEED FOR A UNIFIED, CONCRETE, AND MEANINGFUL REGULATORY ENVIRONMENT WITHIN SOUTH AFRICA’S GAMBLING REGULATORY ENVIRONMENT.

he regulated gambling industry in South Africa continues to evolve in a patchy, piecemeal manner, despite the fact that it was expressly acknowledged in the Wiehahn Commission report as far back as 1994, that a uniform approach to gambling would be a pre-condition to its success. This acknowledgement arose from the nature of the constitutional dispensation which had been put in place for the licensing and regulation of the industry. In addition to the National Gambling Board (“NGB”), South Africa has 9 provincial gambling boards which each regulate their respective jurisdictions, each with their own legislation. This

creates a regulatory environment of concurrent competence. From a policy perspective, the evident intention was to ensure that the National ambling Act preceded the enactment of all provincial legislation, and should have put in place the essential uniform parameters within which the individual provinces would exercise their respective legislative mandates to license and regulate gambling. Regrettably, this objective was not achieved. The opportunity to generate additional provincial revenue in the form of gambling fees and taxes by the provincial gambling boards, was immediately seized upon by the provinces and this left the national gambling legislation trailing in its wake. Too late and too little!

SEAN COLEMAN, PDG DE L’ASSOCIATION DES BOOKMAKERS SUD-AFRICAINS (SOUTH AFRICAN BOOKMAKERS ASSOCIATION) ET DIRECTEUR GÉNÉRAL DE BETDATA ET DE BETDATA INTERNATIONAL, ÉVOQUE LE BESOIN URGENT D'UN ENVIRONNEMENT RÉGLEMENTAIRE HOMOGÈNE, CONCRET ET SÉRIEUX POUR L’INDUSTRIE DES JEUX D'ARGENT EN AFRIQUE DU SUD.

a réglementation sur l’industrie du jeu d’argent en Afrique du Sud continue d'évoluer de manière inégale, même s'il a été expressément reconnu dans le rapport de la Commission Wiehahn, soit dès 1994, qu'une approche homogène du jeu serait une condition préalable à son succès. En plus du National Gambling Board (« NGB »), il existe 9 comités provinciaux du jeu d’argent en Afrique du Sud, qui réglementent chacun leurs juridictions respectives. D'un point de vue pratique, l'intention était de s'assurer que la Loi

nationale sur le Jeu de Hasard précède l'adoption de toutes les lois provinciales. Des lignes directives homogènes, essentielles, auraient du être mises en place, pour fournir un cadre à l'intérieur duquel les provinces exerceraient individuellement leurs mandats législatifs respectifs pour autoriser et réglementer les jeux de hasard. Malheureusement, cet objectif n'a pas été atteint. L'opportunité de générer des revenus supplémentaires pour les provinces, grace à des taxes sur le jeu d’argent, a été immédiatement saisie par les provinces.

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" THERE IS WITHOUT QUESTION, AN URGENT NEED FOR CONCRETE, AND FULLY ENFORCEABLE NORMS AND STANDARDS" Rather than putting in place any substantive norms and standards for the licensing and regulation of the industry, the National Gambling Act in my view, fell way short in that it focused primarily on the establishment of the NGB, on which general powers, to the notable exception of regulatory powers, were conferred. By the time the National Gambling Act came into force, numerous provincial gambling boards were now firmly in place, operating in terms of their respective legislative mandates underpinned by their own provincial legislation. The result of the above prevailing conditions is that numerous, disparate requirements continue to exist in relation to the licensing and regulation of gambling activities in the various provinces. Prospective and existing industry stakeholders seeking licensing and product approvals in the various provinces find themselves being required to make separate application in each province (in most cases nine), for licences or product approvals of substantially the same nature, all of which were designed to enquire into the same question, namely their suitability for licensing and or approval. Stakeholder and Regulatory efforts are unnecessarily duplicated, as are the costs, not only in relation to licensing, but also in respect of the investigations conducted by each of the nine provinces. There is little or no regard to the fact that investigations in other provinces had previously confirmed the suitability of the same applicant or product approval for licensing.

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Although the new National Gambling Act ushered in certain tangible improvements in the context of licensing, in particular with the introduction of national employment and manufacturer licences, the lack of uniformity in approach persists, not only in relation to the licensing process, but also in other important areas, including –

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Different licence application forms and material disparities between annexures and/or other supporting information required to accompany licence applications;

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Different licensing requirements in respect of employees and premises;

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Different legal positions adopted on product approvals; and

•

Different tax rates and tax methodologies.

The persistent discrepancies in approach again fell under the spotlight with the subsequent overall review of the gambling industry undertaken by the Gambling Review Commission (“GRC”), which released its Final Report in August 2011. In this Report, the GRC noted that: "One area of distinct weakness in the current framework is the ability to ensure proper uniformity, consistency, and accountability. It appears that provincial and national laws are sometimes not harmonized and differences exist in the application of the legal framework between provinces, resulting in a lack of uniformity. The inconsistencies and differences impact negatively on the industry and create weak spots in the regulatory framework that can be exploited by less scrupulous operators". There is without question, an urgent need for concrete, meaningful and fully enforceable norms and standards, which should apply throughout the country, to act as the bedrock for a predictable and streamlined regulatory environment which effectively eliminates duplication of regulatory effort and costs. As stakeholders in a regulated industry, we have a growing expectation to reduce the regulatory burden with efficiency and integrity. This expectation can never be met without national norms and standards.

FEATURE 专题报道

" IL Y A SANS AUCUN DOUTE UN BESOIN URGENT DE NORMES ET DE STANDARDS CONCRETS, SIGNIFICATIFS ET PLEINEMENT APPLICABLES " Si l'objectif était de mettre en place des normes et des standards substantiels pour l'octroi de licences et la réglementation de l'industrie, alors la National Gambling Act (à mon avis) était clairement insuffisante dans la mesure où son objectif se concentrait principalement sur la création de la NGB. Une fois celle-ci créée, de nombreux comités provinciaux étaient déjà fermement en place, opérant selon leurs mandats respectifs, en fonction de leur propre législation provinciale. La conséquence de la situation évoquée ci-dessus, c’est que de nombreuses exigences disparates continuent de co-exister pour l'octroi de licences et la réglementation des activités de jeu d’argent dans les différentes provinces. Les acteurs potentiels et existants de l'industrie qui cherchent à obtenir des licences et à voir leurs produits approuvés dans plusieurs provinces se voient obligés de faire une demande distincte pour chacune d’entre elles (souvent les neuf). Pourtant, les législations liées aux licences ou aux produits sont essentiellement de même nature. Les efforts demandés sont ainsi plus importants, tout comme les coûts. En ce qui concerne les vérifications effectuées par chacune des neuf provinces, c’est la même chose. Le fait que des investigations menées dans d'autres provinces aient déjà confirmé l'aptitude du même demandeur ou

que tel produit ait obtenu une licence ailleurs ne sont pas pris en compte. Bien que le nouveau National Gambling Act ait permis certaines améliorations tangibles pour l'octroi de licences -en particulier avec la création de licences nationales d'emploi et de fabrication -le manque d'uniformité persiste, autant pour le processus d'octroi de licences que pour d'autres domaines importants, comme :

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Des formulaires de demande de licence différents et des disparités importantes entre les annexes et/ ou autres informations justificatives requises pour soutenir les demandes de licence

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Différentes exigences en matière de licences en ce qui concerne les employés et les locaux

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Différentes positions juridiques adoptées sur les approbations de produits

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Différents taux d'imposition et méthodologies fiscales

"L'une des faiblesse du cadre actuel est qu'il n’assure pas l’uniformité, la cohérence et la responsabilité nécessaires. Il apparaît que les lois provinciales et nationales ne sont parfois pas uniformisées et que des différences existent dans l'application du cadre juridique entre les provinces. Ces incohérences et ces différences ont un impact négatif sur l'industrie et créent des vulnérabilités dans le cadre réglementaire qui peuvent être exploitées par des opérateurs moins scrupuleux". Il existe un besoin urgent de normes et de standards concrets, significatifs et pleinement applicables dans tout le pays, pour permettre un environnement réglementaire prévisible et simplifié qui élimine efficacement la duplication des efforts et des coûts au niveau de la réglementation. En tant qu'acteurs d'une industrie réglementée, nous souhaitons réduire la charge réglementaire, efficacement et avec intégrité. Cet objectif est impossible à atteindre sans normes et standards nationaux.

Les divergences persistantes dans l'approche se trouvent à nouveau sous le feu des projecteurs, dans une étude sur l'industrie du jeu de hasard entreprise par la Gambling Review Commission (GRC), qui a publié son rapport final en août 2011. Dans ce rapport, la GRC notait que :

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SPOTLIGHT INTERNATIONAL

聚焦国际-

开拓性博弈创新者

PIO N E E R I N G GA M I N G I N N OVATO R S

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SPECIAL FEATURE 特别专栏

EUROPE

ASI A

AMERICAS

AFRICA

We’re celebrating some of the leading innovators and gamechangers in the emerging Gaming sectors across global markets. It’s a guide to who-to-know and how they’ve shaped the industry for the future, an invaluable source focused on the up-andcoming and established minds in the emerging iGaming space. As the rate of innovation increases exponentially through technologies such as blockchain and cryptocurrencies, there’s a new line of mediums to successfully gamble on entering the space. Others have further solidified their place in the sector with years of experience informing their ideas. We put the brightest minds leading their sector under the spotlight.

我们选择了全球市场上新兴iGAMING领域的领

先创新者和改变游戏规则的人。在本专题中，我

们可以认识他们，并了解他们如何重塑产业的未来，跟我们一起着眼于iGAMING领域中的新锐和成熟的宝贵思维。

随着区块链和加密货币等技术的创新速度呈指

数级增长，新的媒介可以成功地踏入这一领域。已有先锋者凭借多年的经验和想法进一步巩固

了自身在该领域的地位。我们选取了业内十位备受关注的顶尖领导者。

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BRYAN BLAKE, CEO AND FOUNDER AT HEXOPAY 首席执行官和创始人

Clocking in with over 15 years in the banking and payment industry, Bryan Blake has taken Hexopay to the top of their game leveraging cutting-edge payment technology to allow operators to connect seamlessly to global payment solutions. Lauded for being forward thinking, Blake has been instrumental in attracting leading industry players like Kindred Group, Lottoland and William Hill - allowing Hexopay to secure its place on a competitive global stage. BRYAN BLAKE在银行和支付行业拥有超过15年的经验，他将

HEXOPAY带到了顶峰——利用尖端的支付技术，让运营商与全球支付解决方案无缝连接。

BLAKE因前瞻性思维而备受赞誉，他在吸引KINDRED

GROUP、 LOTTOLAND和WILLIAM HILL等产业领先企业方面发挥了重要作用——更使HEXOPAY在全球竞争舞台上获得一席之地。

ELEN BARBER, CMO AT KINDRED GROUP

集团首席执行官

Having joined Kindred (then Unibet) back in 2010, Elen Barber has risen through the ranks, her experience in digital advertising, performance marketing, affiliation, and central brand marketing earning her a well deserved place on Kindred’s executive management team. Her skills continue to hold her in good stead as she navigates an increasingly complex gaming industry, including rising contention around bonuses and growing pressure being placed on advertisers. 于2010年加入KINDRED（当时为UNIBET）后，ELEN BARBER不断向上晋升，她在数字广告、绩效营销、代理联盟和中央品牌营销方面的经验为她在KINDRED的执行管理团队中赢得了应有的地位。

红利相关争论不断增加，广告商的压力越来越大，在这个日益复杂的游戏业中闯荡，她的技能使她得以继续保持良好状态。

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ALBERTO ELJARRAT, CEO AT SPORTIUM 首席执行官

Alberto Eljarrat, CEO for Sportium - a leading sportsbook in the Spanish market has led the business under 3 key principles; innovation, responsibility and transparency. A main focus for 2021 will be on ensuring a smooth transition following an agreement with Spanish publisher Unidad Editorial SA to take control of the Marca Apuestas brand. Eljarrat is familiar with navigating delicate transitions - having overseen GVC Holdings’ sale of its 50% stake in Sportium Apuestas Deportivas to Cirsa back in 2019. SPORTIUM是西班牙市场上领先的体育博弈公司，该公司首席执行官ALBERTO ELJARRAT以3个关键原则领导企业：创新、责任和透明度。

2021年的方针是确保公司与西班牙发布商UNIDAD EDITORIAL SA的协议顺利

执行，接管MARCA APUESTAS品牌。 ELJARRAT对于过渡期的处理驾轻就熟—— 2019年他就曾监督GVC HOLDINGS出售SPORTIUM APUESTAS DEPORTIVAS 中50%的股份给CIRSA。

JO BUTTON, HEAD OF DIGITAL AT CAMELOT 数字部门主管

Jo Button has been a part of the UK National Lottery operator’s team for the last 6 years, she now heads their digital channel. As she says, her role is ‘super fast paced’, so it’s important for her to ‘empower my team, communicate well, listen, keep a level head and make timely decisions.’ Digital sales soared past £1bn during the first half of its 2019/20 financial year, with 40% growth recorded for the online unit in the past year. JO BUTTON在过去6年中一直为英国国家彩票运营商团队的一员，现负责数字渠道。正如她所说，她的角色工作 "超级快节奏"，因此，对她来说，"赋予我的团队权力、良好沟通、倾听、保持冷静的头脑并及时做出决定" 是非常重要的。

在2019-2020财年上半年，数字销售额飙升至10亿英镑以上，而过去一年里的在线部门录得了40%的增长。

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IRINA CORNIDES, CHIEF COMMERCIAL OFFICER AT GAMESYS GROUP (ASIA AND ROW) 集团首席商务官（亚洲及其他地区）

Irina Cornides has been involved at a senior level throughout Intertain’s transformation and expansion into Jackpotjoy Group and now Gamesys - acting as CMO for Jackpotjoy back in 2019. Gamesys Group is one of the world’s leading operators of online casino and bingo-led brands, with millions of players and over 1300 employees. Cornides has also been featured by several gaming publications as being amongst the topmost influential women in the gaming sector. 在INTERTAIN转型和扩张成为JACKPOTJOY集团以及现在的

GAMESYS的过程中，IRINA CORNIDES一直以高级职务参与其

中——2019年即担任JACKPOTJOY的首席营销官。 GAMESYS集团是

世界领先在线赌场和宾果主导品牌的运营商之一，拥有数百万玩家和

1300多名员工。CORNIDES还曾以博弈领域最有影响力女性之一的名号登上数家博弈出版物。

LUIS PEREIRA, MANAGING DIRECTOR AT ASIA GAMING BRIEF 执行总监

Luis Pereira, who has been based in Macau for nearly a decade, is well placed as managing director at Asia Gaming Brief. His long career in gaming also includes a stint as executive director at Macau Business and as correspondent for several respected, international publications geared towards the gaming community covering regional industry developments throughout a number of Asian jurisdictions. LUIS PEREIRA在澳门工作了近十年，作为ASIA GAMING BRIEF的执行总监拥有绝佳位置。他在博弈业度过很长职业生涯，曾任的

MACAU BUSINESS执行总监，并担任过几家博弈界知名国际出版物的记者，报道亚洲多个地区的产业发展。

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STAFFAN LINDGREN, GLOBAL CEO & CHAIRMAN AT QTECH GAMES 全球首席执行官兼董事长

Mr. Lindgren joined QTech Games’ as Global CEO following last year’s major merger with prominent games reseller, Epic Media. QTech Games, a leading games distributor for Asia. Lindgren brings vast experience and expertise to the table, alongside an extensive network of long-standing relationships, making him well-positioned to make the most of a booming digital entertainment sphere. Lindgren is also the co-founder of gaming provider NYX Interactive, which has since become NYX Gaming Group. 在去年与著名的游戏经销商EPIC MEDIA进行大型合并后，LINDGREN加入了QTECH GAMES，担任全球首席执行官。 QTECH GAMES是亚洲领先的游戏分销商。 LINDGREN带来丰富的经验和专业知识，以及广泛的长

期关系网络，使他有能力在蓬勃发展的数字娱乐领域发挥最大作用。其

同时是游戏供应商NYX INTERACTIVE的联合创始人，该公司后来演进为 NYX GAMING。

TIFFANY XINGYU WANG YU, VICE PRESIDENT AT SPECTRUM LABS

副总裁

Tiffany is Vice President and Chief Strategy Officer at Spectrum Labs, a contextual AI platform set to build a safer internet. She leads strategic growth and thought leadership of brand safety and internet health. She is a Partner at Tribe, a Singapore governmentbacked blockchain accelerator. She has advised Southeast Asian governments (Singapore, Malaysia and Indonesia) on energy policies and on One Road One Belt investments from China to Southeast Asia. 王星语是SPECTRUM LABS的副总裁兼首席战略官，而SPECTRUM

LABS是一个情境式人工智能平台，旨在建立一个更安全的互联网。她领

导品牌安全和互联网健康的战略发展和思想领导。她同时为新加坡政府支持的区块链加速器TRIBE的合伙人。她也曾为东南亚政府（新加坡、马来西亚和印度尼西亚）的能源政策和从中国到东南亚的 "一路一带" 投资提供咨询。

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CHRISTIAN GENETSKI, CLO & CCO AT FANDUEL 首席法律官兼首席商务官

Combining his skill as a lawyer with keen business acumen, Christian Genetski has overseen the striking transformation of his company from daily fantasy sports operator into sports betting and DFS market leader. Following a deal with The Cordish Companies Group, Fan Duel has carved out a niche for itself beyond the New Jersey scene, with sports betting operations fanning out across other states - including West Virginia, Indiana, and Pennsylvania. CHRISTIAN GENETSKI结合了他的律师技能与敏锐的商业头脑，在公司从每日幻想体育运营商转换成体育投注和DFS市场领导者的过程中全程督导。在与THE CORDISH COMPANIES集团达成协议后，FAN DUEL公司于

新泽西州以外的地区为自己开辟了一片天地，将体育投注业务扩展到其他州，包括西弗吉尼亚州、印第安纳州和宾夕法尼亚州。

BILL MILLER - PRESIDENT AND CEO, AMERICAN GAMING ASSOCIATION

——美国博弈协会主席兼首席执行官

Bill Miller joined the American Gaming Association in January 2019. The national trade group represents a thriving $261 billion US casino industry. He brings over thirty years of experience in US politics to the table, notably having led the US Chamber of Commerce’s political affairs and federal relations efforts. He’s also served as senior vice president at Business Roundtable, and as a partner at international corporate communications firm Brunswick. BILL MILLER于2019年1月加入美国博弈协会。这个全国性的贸易团

体代表着价值2610亿美元、蓬勃发展的美国赌场业。他带来了三十多

年的美国政治经验，拥有曾领导美国商会的政治事务和联邦关系工作的特殊经历。他还曾担任过商业圆桌会议的高级副总，以及国际企业传播公司BRUNSWICK的合伙人。

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FABIOLA JAEGER, CO-FOUNDER & CEO AT CALETA GAMING 联合创始人兼首席执行官

With over a decade of experience in the gambling and casino industry, Co-founder and CEO of Caleta Gaming, Fabiola Jaeger, has an impressive track record when it comes to building value into a business. Previously a game and math developer for Vesta Incubator, and a web developer for Sabre Corporation. Caleta Gaming is a provider of premium online and mobile gaming solutions primarily focused on the LATAM market. CALETA GAMING的联合创始人兼首席执行官FABIOLA JAEGER在博弈和赌场行业拥有超过十年的经验，为企业创造了无与伦比的价值。她曾

是VESTA INCUBATOR的游戏和数学开发人员，以及SABRE公司的网络开发人员。 CALETA GAMING是一家主要针对拉丁美洲市场的优质在线和移动游戏解决方案供应商。

THOMAS CARVALHAES, REGIONAL DIRECTOR BRAZIL & LATIN AMERICA AT HERO GAMING

巴西和拉丁美洲区域总监

Carvalhaes has a strong iGaming background with valuable strategic knowledge and input into the Latin American market. 10+ years of experience in the online casino and online sports betting companies for Brazil and Latin America have contributed to his extensive experience in management. Carvalhaes has also been a speaker on numerous international panels, where he has participated in discussion on the evolution of the LatAm gaming markets. CARVALHAES拥有强大的IGAMING背景，对拉丁美洲市场有着宝贵

的战略知识和投入。拥有巴西和拉丁美洲的在线赌场和在线体育投注公司的10多年经验，更丰富了他广泛的管理经验。 CARVALHAES还曾在许多国际专家小组中发言，参与讨论拉美博弈市场的发展。

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ADEDOTUN SULAIMAN, CHAIRMAN AT NAIJABILLIONAIRE LIMITED 主席

Exceptional entrepreneur Adedotun Sulaiman is the Chairman of NaijaBillionaire Limited, one of the highest ranking gaming companies in all of Africa. The Harvard Graduate looks back on more than 30 years of experience in transformational engagements in strategic plan development, organisation design and human resource management among other hard skills, that have propelled him to the top of iGaming on a global level. 杰出的企业家ADEDOTUN SULAIMAN是NAIJABILLIONAIRE

LIMITED的主席，该公司是全非洲排名最高的游戏公司之一。这位哈佛大学毕业生回顾了30多年来在战略计划开发、组织设计和人力资源管理等硬技能方面的转型经验，这些经验将他推向了全球

iGAMING的顶端。除了在NAIJABILLIONAIRE LIMITED的工作，他还是CORNERSTONE INSURANCE、MOUKA LIMITED、SECURE ID LIMITED以及其他公司和非营利组织的主席。他同时是

CADBURY NIGERIA的非执行董事。可以说，如果非洲iGAMING界有你必须知道的一个人，那就是ADEDOTUN SULAIMAN。

ABAYOMI OKETOPE, CEO AT SAX INNOVATIVE NETWORK

首席执行官

When Promatic Group expanded into the West African market, Abayomi Oketope was quick to make the partnership deal. Abayomi Oketope, CEO of SAX Innovative Network, has keen eye for networking, and founded the Casino Owners Association of Nigeria while simultaneously propelling his company to the biggest slot machine provider in the country. Using the 9Jackpot brand, he was able to span his network around other major players as well, creating his net worth out of the network. 当PROMATIC集团扩展到西非市场时，ABAYOMI OKETOPE很快就谈成了合作。 SAX INNOVATIVE NETWORK首席执行官ABAYOMI OKETOPE对网络有敏锐的洞察力，他成立了尼日利亚赌场业

主协会，同时将他的公司推向了该国最大的老虎机供应商。利用

9JACKPOT品牌，ABAYOMI OKETOPE能够将他的网络扩展到其他主要玩家周围，从网络中创造他的净资产。

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PETER MIREKU, CEO AT GHANA GAMING COMMISSION 加纳博弈委员会首席执行官

The Ghana Gaming Commission is certain that sports betting is on the rise. Their CEO Peter Mireku is believes in this development, having joined as commissioner in 2017, and now working on new regulations for a safe and controlled environment of gambling in the country. The rapid pace of digitalization in Africa has left some framework lagging behing, in need of innovators like Peter Mireku, who are now creating an ecosystem friendly to businesses and customers alike.

加纳博弈委员会确信，体育投注正在崛起。他们的首席执行官PETER MIREKU是该发展的推动者之一，在2017年加入了委员会，现在正为

该国安全且可控的博弈环境制定新法规。在非洲数字化的快速发展之下，部份框架落后，需要像PETER MIREKU这样的创新者，创造一个对企业和客户都友好的生态系统。

SAMANTA SHEGOBIN, CEO AT AFRICABET CO LTD

首席执行官

The island of Mauritius is changing rapidly, as digitalization revolutionizes several industries. At the forefront, Samanta Shegobin, CEO of Africabet Co Ltd, one of the leading sportsbook companies in Eastern Africa, not only wishes to bring her own company to the top, but has strong ambitions to change the entire region, making it the next iGaming hub. In 2013, the brand was set up in Rwanda, where Shegobin hopes to establish an iGaming environment as soon as possible. 毛里求斯岛正在迅速变化，数字化彻底改变了数个产

业。 AFRICABET CO LTD（东非领先的体育博弈之一）站在最前沿，公司首席执行官SAMANTA SHEGOBIN 不仅希望将自己的公司带到顶峰，而且有改变整个地区的强烈野心，欲使其成为下一个iGAMING中

心。 2013年，该品牌在卢旺达成立，SHEGOBIN希望于该国尽快养育iGAMING环境。尽管卢旺达的在线博弈尚未合法化，待到合法化那日，SHEGOBIN肯定会站在市场的最前沿。

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WHO’S WHO 谁是谁

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www.1xbet.com

1XBET is an international bookmaker with over 10 years of experience. We offer casino games, slots and live casino products from worldleading providers. We offer an in-house agent scheme and an affiliate program, and support more than 250 payment solutions from all over the world. Customer Support is available in 30 languages, 24/7.

1XBET是一家拥有超过10年经验的国际博弈公司。我们提供来自

世界领先的供应商的赌场游戏、老虎机和真人赌场产品。我们提供内部代理计划和联盟计划，并支持来自世界各地的250多个支付

解决方案。客户支持以30种语言提供，24/7全天候服务。

Odilon Almeida President & CEO 总裁兼首席执行官 www.aciworldwide.com

ACI Worldwide is a global software company that provides mission-critical real-time payment solutions to corporations. Customers use our proven, scalable and secure solutions to process and manage digital payments, enable omni-commerce payments, present and process bill payments, and manage fraud and risk.

ACI Worldwide是一家全球软件公司，为企业提供关键任

务的实时支付解决方案。客户使用我们成熟、可扩展且安全的解决方案来处理和管理数字支付，实现全方位的商业支

付，提交和处理账单支付，并管理欺诈和风险。

www.acuant.com

Acuant is a leading global provider of identity verification, regulatory compliance (AML/KYC) and digital identity solutions. Our Trusted Identity Platform is powered by AI and human-assisted machine learning to deliver unparalleled results and operational efficiency. Omnichannel deployment delivers seamless customer experiences to fight fraud, increase conversions and establish trust in seconds.

Acuant是一家全球领先的身份验证、监管合规（AML/KYC）和数字身份解决方案供应商。我们可信的身份平台由人工智能和人类辅助的机器学习驱动，提供无与伦比的结果和

运营效率。全渠道部署提供无缝的客户体验，以打击欺诈，

增加转换率，并在几秒钟内建立信任。

Sonali Shah CPO 首席产品官 www.invicti.com

Invicti Security is changing the way web applications are secured. Invicti’s dynamic and interactive application security products, Netsparker and Acunetix, help organisations in every industry scale their overall security operations, make the best use of their security resources, and engage developers in helping to improve their overall security posture.

安全性正在改变网络应用的安全方式。 Invicti的动态和交互式应用安全产品Netsparker和Acunetix帮助各个行业的组织扩大他

们的整体安全操作，最好地利用他们的安全资源，并让开发人员

参与进来，帮助提高他们的整体安全状况。

Reuben Portanier Partner 合伙人 www.afilexion.com

A leading advisory firm assisting clientele on a multitude of corporate matters. Spearheaded by a team of lawyers, economists and accountants, Afilexion offers a comprehensive advisory and support services portfolio for regulators and law makers, tech operators, telecoms, platform providers, affiliates, exchanges, and service providers to the IT, Telecoms, Media, Fintech, Gaming, and Cryptocurrency sectors.

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一家领先协助客户处理大量公司事务的咨询公司。由律

师、经济学家和会计师组成的团队牵头，Afilexion为监管机构和立法者、技术运营商、电信、平台供应商、代理商、交易

所以及IT、电信、媒体、金融科技、游戏和加密货币领域的服

务提供商提供全面的咨询和支持服务组合。

WHO’S WHO 谁是谁

Alexandre Tomic Founder & CEO 创始人兼首席执行官 www.alea.com

Alea is an multi-award winning leader in the field of online gaming located in Barcelona, with more than ten years of experience in the industry, offering a new generation game aggregator developed in Java with microservices, integrated end-to-end multi-cloud platform, built on Amazon Web Services with Snowflake’s cloud data warehouse and real time business intelligence by Google Looker.

Alea位于巴塞罗那，是于在线游戏领域多次获奖的领导者，拥有超过十年的行业经验。其提供新一代的游戏聚合器，

用Java开发的微服务集成端到端的多云平台，建立在亚马逊网络服务与Snowflake的云数据仓库和谷歌Looker的

实时商业智能。

Domenico Mazzola Commercial Director 商务总监 www.altenar.com

Altenar provides a fully-managed sportsbook solution, integrated seamlessly into your Client Management Platform and portal. Our state-of-the-art software offers the stability of an established product, hosted on our secure and redundant infrastructure. Altenar sees risk management, as well as trading and business support services on a 24/7 basis

Altenar提供一个完整管理的体育博弈解决方案，并与您的

客户管理平台和门户网站无缝集成。我们最先进的软件提供了一个成熟产品的稳定性，托管在我们安全和繁冗的基础设施。 Altenar提供风险管理，以及交易和业务支持服务

提供全天候处理。

Keith Mangion Livori Casino Director 赌场总监 www.amazinggaming.com

Amazing Gaming offers an extensive portfolio of products and services to facilitate new and established operators within their respective markets. The company maintains an exclusive focus on the B2B aspects of internet gambling. Holds a portfolio of licences in Malta, the Isle of Man, Curacao and Romania.

Amazing Gaming提供广泛的产品和服务组合，以促进在

各自市场上新兴与成熟的运营商。该公司一直专注于互联网博弈的B2B业务。该公司在马耳他、马恩岛、库拉索岛和

罗马尼亚拥有一系列的执照。

Daniel Buttigieg CCO 首席商务官 www.apcopay.com

ApcoPay is a fully integrated payments processing solution, an allin-one platform that provides operators with all they need to cater for multi-channel and multi-currency payment options through a single interface. The solution is designed to cater for high transaction volumes, scalability and continuous improvement. We are specialists in payment solutions with over 17 years’ industry experience.

Apcopay是一个全面整合的支付解决方案。是一个多合一

的平台，为运营商提供他们所需要的一切，通过单一界面为客户提供满足多渠道、多币种的支付选择。该解决方案旨在满足高交易量、可扩展性和持续改进。我们是支付解决方案

的专家，拥有超过17年的产业经验。

Sergei Efimenko CEO 首席执行官 www.atlas-iac.com

Atlas is a Gambling software provider, focused on Performance, Full flexibility and Automation. Based on in-house built proprietary Platform (Sportsbook, CRM, Risk-management, Antifraud, Bonus engine and Retail), we create pioneering solutions that allow the automation of the work of thousands of employees in each department, maximize the profit and increase quality of product.

Atlas是一家博弈软件供应商，专注于性能、完全灵活性和自动化。基于内部建立的专有平台（体育博弈、客户关系管理、风险管理、反欺诈、奖金引擎和零售），我们创造了开创性的解决方

案，使每个部门的数千名员工的工作自动化，使利润最大化，并

提高产品质量。

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Per Sundell Senior Business Development Manager 资深业务发展经理 www.bambora.com

PaymentIQ is DevCode Payment`s merchant payment platform built especially for the iGaming industry. Together with our iGaming clients, we have developed, streamlined and implemented payment solutions from all around the world, meeting the highest requirements on availability, performance, security and flexibility.

PaymentIQ是DevCode Payment`s的商户支付平台，专

门为iGaming行业打造。我们与iGaming客户一起，开发、

精简并实施了来自世界各地的支付解决方案，满足了对可

用性、性能、安全性和灵活性的最高要求。

Sergey Chernyavski Deputy Director of Marketing 营销副总监 www.free-slot.belatragames.com

Belatra Games is an online gaming provider with years of experience in the gambling industry. Every year, thanks to the work of a large team of professionals, we have more than 15 new high-tech games featuring a variety of scenarios and exciting topics. We are driven by a thirst for new discoveries and a passionate desire to help our partners achieve their goals.

Belatra Games是一家在博弈业拥有多年经验的在线游戏

供应商。多亏庞大的专业团队辛勤工作，我们每年推出超

过15个新的高科技游戏，以各种场景和令人兴奋的主题为

特色。对新发现的渴求和帮助合作伙伴实现目标的热情，

是我们的动力。

Akarshit Mandhotra Business Development Manager 业务发展经理 www.betb2b.com

BetB2B is a leading sports betting and casino platform with 12+ years of experience. Offering all the necessary products and services to succeed: a TOP sportsbook, the most expansive Casino collection, advanced back-office tool, and complete Marketing Kit. BetB2B is an excellent choice whether starting out or expanding your business.

BetB2B是一家拥有12年以上经验、领先的体育投注和赌场

平台。提供所有成功所需的产品和服务：顶级的体育博弈，最广泛的赌场系列，先进的后台工具，以及完整的营销套

件。无论是开创或扩大业务，BetB2B都是您的好选择。

Vigen Badalyan Founder & CEO 创始人兼首席执行官 www.betconstruct.com

BetConstruct is a global award-winning technology and services provider for the online and land-based gaming industry. BetConstruct’s innovative and proven offerings include Online and Retails Sportsbook, Classic and Virtual Reality RNG & Live Casinos, Poker, Skill Games, Fantasy Sports, Social Gaming Platform, Sports Data Solutions and more – all ready to be launched and managed through SpringBME, its pioneering Business Management Environment.

BetConstruct是一家面向在线和实体博弈业的全球获奖

技术和服务提供商。 BetConstruct的创新和成熟产品包括

在线和零售体育博弈、经典和虚拟现实RNG，以及真人赌

场、扑克、技能游戏、梦幻体育、社交游戏平台、体育数据解决方案等——一切都可以通过其开创性的业务管理环境

SpringBME进行启动和管理。

Andreas Koeberl CEO 首席执行官 www.betgames.tv

BetGames creates class-beating live dealer fixed-odds betting games. Founded in 2012 and headquartered in Vilnius, Lithuania, with an additional Malta-based hub, the company now has a team of over 250 dedicated experts. It is licenced and certified across numerous regulated markets, including the UK, Malta, Latvia, Lithuania, Estonia, Italy, Bulgaria and South Africa, and is currently in the process of acquiring regulatory approval for Colombia and Greece.

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BetGames创造了一流的真人荷官固定赔率投注游戏。公

司成立于2012年，总部设在立陶宛维尔纽斯，并有在马耳他设立的另一个中心，现拥有一支由250多名专家组成的

专业团队。公司在许多受监管的市场获得了许可和认证，包括英国、马耳他、拉脱维亚、立陶宛、爱沙尼亚、意大利、保加

利亚和南非，目前正在申请哥伦比亚和希腊的监管批准。

WHO’S WHO 谁是谁

Shakyra Jonsson Senior Affiliate Operations Manager 高级代理商运营经理 www.betssongroupaffiliates.com

Betsson Group has more than 50 years’ experience of gambling. Offering gaming in a responsible and controlled way is fundamental. Betsson Group Affiliates manages the affiliate marketing for 15 successful gaming brands. Our multi-region & multi-brand offering gives affiliate partners flexibility to promote what works best for them. We provide a huge variety of advertising tools and in-depth traffic statistics, and our sites and tools are available in 20+ languages.

Betsson集团拥有超过50年的博弈经验，以负责任和可控

的方式提供博弈服务为根本。 Betsson集团联盟管理着15

个成功的游戏品牌的联盟营销。我们的多地区和多品牌服务使代理合作伙伴能够灵活地推广最适合他们的产品。我们提供大量的广告工具和深入的流量统计，在网站和工具

有20多种语言版本。

Salvatore Messina COO 首席运营官 www.betstarters.com

BetStarters offers an innovative, flexible, and winning product! An Omni-channel solution with Online and Retail Sportsbook, multilingual and multicurrency iGaming Platform (PAM) with an innovative bonus and gamification system! Fully Managed solutions, Casino Hub, Payment Hub and more. Including a full Network management and Agents System.

BetStarters提供了一个创新、灵活且成功的产品！一个

带有在线和零售体育博弈、多语言和多币种iGaming平台

（PAM）的全渠道解决方案，具有创新的奖金和游戏化系

统！全面管理的解决方案、赌场中心、支付中心和更多服务。其中包括一个完整的网络管理和代理系统

Niklas Fagerström Head of Affiliates 代理商负责人 www.betwinner.com

Founded in 2007 BETWINNER Sportsbook and Casino includes over 1,000 events daily. Over 400,000 online users bet with BETWINNER. com. We use a personal approach for every partner, maximizing benefits by taking into account the peculiarities of the platform. In 2016 BetWinner bookmaker company came into the online market. A few of our key advantages compared to other companies is the “low base players” effect, making it easier for our partners to monetize our traffic, giving them great opportunities for scaling and growth.

成立于2007年的BETWINNER体育博弈和赌场包括每天1000多场

赛事。超过40万的在线用户在BETWINNER.com投注。我们对每一

个合作伙伴都采用个性化的方式，通过考虑平台的特殊性来实现

利益最大化。 2016年，BetWinner博弈公司公司进入了在线市场。与其他公司相比，我们的几个主要优势是 “低基数玩家” 效应，使

我们的合作伙伴更容易实现流量货币化，给他们带来巨大的扩展

和增长机会。

Claudia Melcaru Head of BD 业务发展负责人 www.bfgames.com

BF Games is a creative and dynamic game development studio that creates innovative slots content for the global online. With a focus on developing high-quality games and platforms, BF Games offers an extensive portfolio of industry-leading products to the sector. The London-based company was founded by industry veterans and is also a land-based operator and slot machines producer in several European jurisdictions.

BF Games是一家富有创意和活力的游戏开发工作室，为

全球在线创造创新的老虎机内容。 BF Games专注于开发

高质量的游戏和平台，为该产业提供广泛的产业领先的产

品组合。这家总部设在伦敦的公司由产业资深人士创立，也

是欧洲多个司法管辖区的实体运营商和老虎机生产商。

Marina Ostrovtsova Director of BGaming 总监 www.bgaming.com

BGaming is a dynamic game provider converting gambling into gaming. Thanks to an expert team and a player-driven approach we create innovative and engaging products featured on reputable platforms and online casinos worldwide. Being the world’s first game studio to support cryptocurrencies and offer Provably Fair, we are trendsetters in the industry.

BGaming是一家充满活力的游戏供应商，将博弈转换为游

戏。得益于专业的团队和以玩家为导向的方法，我们创造了创新和吸引人的产品，并在全球知名的平台和在线赌场上展示。作为世界上第一个支持加密货币和提供证明公平的

游戏工作室，我们是该产业的潮流引领者。

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Nina Jelen Marketing Manager 营销经理 www.blueoceangaming.com

BlueOcean Gaming is a B2B online casino software provider with long-time experience in the online gaming industry. Our lead product is GameHub, a game aggregation platform, which allows operators to quickly launch more than 90 casino game providers via single API integration. Other products we develop include White Label, Turnkey and Site Provider API solution.

BlueOcean Gaming是一家B2B在线赌场软件供应商，在在

线博弈产业拥有长期经验。我们的领衔产品是GameHub，其为一个游戏聚合平台，允许运营商通过单一API集成，快速推

出90多家赌场游戏供应商上线。我们开发的其他产品包括白

标、一站式和网站供应商API解决方案。

Herdi Kader CCO 首席运营官 www.britepaymentgroup.com

Brite is the future of instant payments. Brite is a Swedish secondgeneration FinTech challenger in the European payment space, using direct bank-to-bank payments as its core. Offering one of the market’s fastest API solutions, products instant bank deposits, instant withdrawals and the full-service solution ‘Brite Play’.

Brite是即时支付的未来。 Brite为欧洲支付领域的瑞典第二

代金融科技挑战者，以银行对银行的直接支付为其核心。提供市场上最快的API解决方案之一，产品包括即时银行存

款、即时取款和全方位服务解决方案 “Brite Play”。

Andrew Stone Head of Affiliates 代理商负责人 www.buffalopartners.com

With over 20 years’ experience, Buffalo Partners represents a collection of the world’s largest online casinos and sportsbooks. A true pioneer of the industry, we launched the very first online casino Gaming Club, in 1994. We operate world-wide, and currently focusing on entering into the US market.

拥有超过20年的经验，Buffalo Partners代表了世界上最

大的在线赌场和体育博弈公司的集合。作为产业的真正先

锋，我们在1994年推出了第一个在线赌场Gaming Club。

我们在全球运营，目前专注于进入美国市场。

www.campeongaming.com

Campeón Gaming is an innovative multibrand operator, with an evergrowing and solid affiliate network. We operate in many jurisdictions across the globe, including, but not limited to, LATAM, Central & Northern Europe, North America, and Far East. Innovation is at the core of our operations, offering versatile solutions from groundbreaking ideas.

Campeón Gaming是一个创新的多品牌运营商，拥有一个不

断增长和稳固的代理联盟网络。我们在全球许多地区开展业

务，包括但不限于拉美地区、中欧和北欧、北美和远东。创新是

我们运营的核心，从开创性的想法中提供多功能的解决方案。

Assaf Dor CEO 首席执行官 www.cellxpert.com

Cellxpert, the leading affiliate tracking software, puts you in full control of your affiliate program. Run all marketing channels and reach meaningful insights based on your performance, results and ROI. One practical solution to increase your revenue: From tracking and campaign performance management to ad serving and regulation tools.

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Cellxpert，领先的代理商追踪软件，让您完全控制您的联盟

计划。运行所有的营销渠道，并根据您的表现、结果和投资回报率获取重要的洞察力。这是一个实用的解决方案来增加您

的收入。从追踪和活动性能管理到广告服务和监管工具。

WHO’S WHO 谁是谁

Anton Voystrikov CEO 首席执行官 www.clicklead.ru

In online business since 2011. Started with SEO promotion and earnings at Adsense. In 2014, actively engaged in traffic from social networks. In 2016 launched own affiliate network CLICKLEAD. In the same year began to more actively engage in mobile development and scaling the company to new markets. Today CLICKLEAD is trusted by market leaders and top advertisers all over the world. CLICKLEAD helps to make profit in more than 40 countries.

从2011年即从事在线业务，以SEO推广和Adsense的收益开

始。该公司于2014年积极投身于社交网络的流量；2016年，推

出自己的联盟网络CLICKLEAD，同年开始更积极地参与移动开

发，并将公司扩展到新市场。今天，CLICKLEAD受到世界各地的

市场领导者和顶级广告商的信任。 CLICKLEAD帮助您在40多个

国家实现盈利。

Simas Simanauskas Head of Payments 支付部主管 www.connectpay.com

ConnectPay is one of the fastest growing Electronic Money Institutions (EMI) in Lithuania – the leading fintech hub in continental Europe - providing banking services for internet-based companies. By offering smooth onboarding and boutique banking experience ConnectPay has established a strong clientele featuring numerous Tier 1 gambling companies.

ConnectPay是立陶宛发展最快的电子货币机构（EMI）之一，它是欧洲大陆领先的金融技术中心，为基于互联网的公司提供银行服务。通过提供顺利的客户引导和精品式银产业务体

验，ConnectPay已经建立了一个强大的客户群，其中包括众

多一级博弈公司。

www.theconexusgroup.com

We are a portfolio of world-class, gaming-specialist businesses: Pentasia Recruitment; iGaming Academy; and Partis Consulting & Advisory. Established 2001, our brands have delivered over 7,800 job placements, trained 40,000 gaming professionals and completed over 75 major consulting and advisory projects. We help organisations grow, transform and evolve throughout their lifecycle.

该集团由世界一流的博弈专业企业组成的组合，其中有：Pentasia

Recruitment、iGaming Academy和Partis Consulting & Advisory

等。成立于2001年，我们的品牌已经提供了超过7800个工作岗位，

培训了40,000名博弈专业人士，并完成了超过75个主要咨询和顾问

项目。我们帮助组织在其整个生命周期内成长、转型和发展。

Roger A. Strickland Jr. Director 总监 www.csbgroup.com

CSB Group offers a 360° approach to iGaming operators by effectively assisting them with setting up or relocating their iGaming operation to Malta. Our highly skilled iGaming advisory team assists with Licensing Application Support, Tax Advice, Company Incorporation, Regulatory & Compliance, Key Function Services, Accounting & Payroll, Recruitment, Real Estate and more.

CSB集团为国际iGaming业者提供360度的服务，有效地协

助他们于马耳他建立，或将国际博弈业务搬迁到马耳他。我们高度纯熟的iGaming咨询团队在许可申请支持、税务咨

询、公司注册、监管与合规、关键职能服务、会计与工资、招

聘、房地产等方面提供协助。

Lilit Azatyan Head of Marketing Department 营销部门主管 www.digitain.com

Digitain offers a wide range of premium customer-centric products and services for the iGaming industry, ensuring its partners’ competitive advantage. Our sportsbook, whether delivered via a turnkey platform, or via API, is a fully functional platform, with a comprehensive range of supporting services.

Digitain为iGaming产业提供广泛的优质产品和服务，以客

户为中心，确保合作伙伴的竞争优势。无论是通过一站式平

台或是通过API交付，我们的体育博弈服务都是一个功能齐

全的平台，并提供全面的支持服务。

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Sam Buxton Founder & CEO 创始人兼首席执行官 www.dam.gi

Established in 2017, Digital Asset Management Ltd (‘DAM’) is one of 13 DLT licensed and regulated companies in Gibraltar. We have various products that we offer our clients including cross border crypto settlements, crypto OTC, custody solutions and crypto processing. We have been servicing the online Gaming Industry since 2018.

数字资产管理有限公司（“DAM”）成立于2017年，是直布罗陀13

家DLT许可和监管公司之一。我们为客户提供各种产品，包括跨

境加密货币结算、加密货币OTC、托管解决方案和加密货币处理。自2018年以来，我们一直在为在线游戏产业提供服务。

Xhejn Dhule Payment Expert, iGaming 支付专家 www.dimoco.eu

DIMOCO Carrier Billing is a regulated payment institute for Direct Carrier Billing and holds a payment service licence from the Austrian Financial Market Authority. DIMOCO enables over 1.5 billion people to purchase goods and services from merchants with their mobile devices, charged via the user’s phone bill or credit.

DIMOCO Carrier Billing是一家受监管的直接支付机构，拥

有奥地利金融市场管理局颁发的支付服务执照。 DIMOCO 使超过15亿人能够用他们的移动设备向商家购买商品和

服务，通过用户的电话账单或信用进行收费。

Jonathan Amrani Director of Operations 运营总监 www.ecopayz.com

ecoPayz is one of the longest standing payment platforms for all your digital wallet, payment card, prepaid voucher, and online cash needs. Accept payments from customers and partners, manage corporate finances, pay employees – all in one account, in over 50 currencies worldwide.

ecoPayz是历史最悠久的支付平台之一，可满足您的所有

数字钱包、支付卡、预付凭证和在线现金需求。接受客户和

合作伙伴的付款，管理企业财务，支付员工工资——整合在

一个账户中，并有全球50多种货币支付选项。

Dave Logelin VP of Operations 运营副总 www.eirthpay.com

EirthPay was founded by a group of leading industry professionals to provide smarter solutions for all merchant payment acceptance needs. Harnessing over 50-years of experience, EirthPay simplifies credit and debit card processing for merchants and partners by offering a single point of entry for users to access multiple processing platforms.

EirthPay由一群领先的产业专家成立，为所有商家的支

付接受需求提供更智能的解决方案。利用超过50年的经

验，EirthPay为商家和合作伙伴简化了信用卡和借记卡的

处理，为用户提供了一个单点，能存取多个处理平台。

Germano Arno’ CEO 首席执行官 www.emoney.mt

Em@ney PLC is an Electronic Money Institution, licensed in Malta by the MFSA, authorised to operate in all SEPA countries. The company is involved in issuing electronic money, payment services, payment circuits and innovative internet banking solutions, fully customisable, based on the most advanced technology, security and execution speed.

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Em@ney PLC是一家电子金钱机构，执有马耳他金融服务管理局

的许可执照，获准在所有单一欧元支付区国家运营。该公司提供的服务有电子钱币、支付服务、支付回路与创新的互联网银行业务解

决方案，全然客制化，立基于最先进的技术、安全性以及执行速率。

WHO’S WHO 谁是谁

Marina Kirik COO 首席运营官 www.enchantaffiliates.com

Enchant Affiliates is an Affiliate Program that includes 3 Casino and Sportsbook brands operated by Curacao and MGA licenses. Absorbing the extensive experience in a traffic generation market and innovative technical resources, Enchant Affiliates turned it into brands with the highest conversion funnels and the best tools for affiliates.

Enchant Affiliates是一个联盟计划，包括3个持有库拉

索和MGA执照经营的赌场和体育博弈品牌。 Enchant

Affiliates吸收了流量生成市场的丰富经验和创新的技术资

源，将其转化为具有最高转换漏斗和最佳工具的联盟品牌。

Vladimir Malakchi CCO 首席运营官 www.evoplay.games

Evoplay is next-generation entertainment. 100+ iGaming titles, cuttingedge design, and jaw-dropping animation - it’s console-level fun, without the console. Evoplay’s award-winning work has made it one of the industry’s most sought after suppliers. With a partnership network throughout Asia, the CIS, Latin America and Europe, it’s the future of iGaming, today.

Evoplay是新一代娱乐。 100多种iGaming游戏、最先进的设计

和令人瞠目结舌的动画——提供控制台级别的乐趣，而无需控制

台。 Evoplay的获奖作品使其成为业界最受欢迎的供应商之一。凭借遍布亚洲、独联体、拉丁美洲和欧洲的合作网络，它是今日

iGaming的未来。

John Micallef Director 合伙人 www.fact-technologies.net

Fact Technologies offers a variety of services to the gaming industry, including IT advisory and auditing, penetration testing and information security health checks, project management, ISO27001 consultancy, risk and security assessment, and IT Governance. We are also an approved entity by the MGA to carry out Systems and Compliance audits.

Fact Technologies为游戏业提供各种服务，包括IT咨询和

审计、渗透测试和信息安全健康检查、项目管理、ISO27001

咨询、风险和安全评估以及IT治理。我们也是MGA批准的实

体，可以进行系统和合规审计。

Carsten Schaefer Director 总监 www.finductive.com

Finductive Ltd, a regulated Financial Institution based in Malta, is our vision of modern banking and payments! With access to various currencies, IBANS and advanced technical gateway solutions we are proud to offer you payment options to receive, administer and transfer funds globally. Contact us today for more information!

Finductive Ltd，一家位于马耳他、受监管的金融机构正是我们对现代银行和支付的憧憬！我们拥有各种货币、IBANS和先进的技术网关解决方案。通过使用各种货币、IBANS和先进的技术网关解决方案，我们很自豪地为您提供接收、管理和转移全球资金的支付选项。今天就联系我们，了解更多信息！

Jens Podewski Co-founder & CEO 联合创始人兼首席执行官 www.finxp.com

FinXP, founded in 2014, is an award-winning, electronic money institution licensed by the MFSA. The company has deep experience in the iGaming sector and offers several payment and banking services including an omnichannel payment gateway, IBAN accounts, Virtual IBANs, Debit Cards, SEPA Direct Debit services, and Clearing services. FinXP is registered with the European Payments Council, Swift, and it’s a principal member of Mastercard.

FinXP成立于2014年，是一家屡获殊荣的电子货币机构，持

有马耳他金融服务管理局执照。公司在iGaming领域有深

厚的经验，并提供多种支付和银行服务，包括全渠道支付网关、IBAN账户、虚拟IBAN、借记卡、SEPA直接借记服务和清算服务。 FinXP已在欧洲支付委员会、Swift注册，同时是万

事达卡的主要成员。

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A 360° APPROACH Our comprehensive solutions provide tangible value to gaming operators wishing to relocate or set up in Malta.

MALTA iGAMING LICENCE APPLICATION SUPPORT •

Accounting & Payroll Outsourcing

Bank Account Opening Support

•

Employment Advisory Services

•

Sourcing of Employees

•

Company Incorporation Services

•

Work Permits & HQP Application Support

•

Mergers & Acquisitions Advisory

•

Serviced Office Space

•

Commercial & Residential Real Estate

•

iGaming Consultancy

•

Tax Advisory

•

Regulatory Compliance

•

Key Function Services

•

IT Auditing and Assurance

•

Virtual Financial Assets Agency Services

•

E-Commerce and Online Payment Solutions

The Penthouse, Tower Business Centre, Tower Street, Swatar BKR 4013, Malta - EU T. (+356) 2557 2557 E. gaming@csbgroup.com

CSBGROUP.COM/iGAMING

Authorised to act as a Company Service Provider by the Malta Financial Services Authority.

WHO’S WHO 谁是谁

Sylvain Bonivier COO & Co-Founder 首席运营官兼联合创人 www.gaming1.com

The Gaming1 Group is the leader in the Belgian gaming market both land-based and online. We aim to become a global reference in the regulated online gaming markets thanks to the development of our own technology and our omnichannel approach. Gaming1 provides games developed in-house. Together we can give your players a unique gaming experience!

Gaming1集团是比利时实体和在线游戏市场的领导者。我们的目标是成为受监管在线游戏市场的全球参考，一切成

就皆归功于我们自己的技术发展和全渠道方法。 Gaming1 提供内部开发的游戏。我们可以一起为您的玩家提供独特

的游戏体验！

Alex Boldeanu CEO 首席执行官 www.gate2way.com

With background and knowledge from acquiring banks, payment service providers, and operators, we have the acumen to analyse the business requirements from all angles. Our solutions related to the right processing products have the purpose to attract the right audience for your business.

凭借来自收单银行、支付服务提供商和运营商的背景和知识，我们具有从各个角度分析业务需求的敏锐性。我们的

解决方案与正确的产品流程衔接，目的是为您的业务吸引

正确的受众。

Rebekah Jackson Business Development Director 业务发展总监 www.gbgplc.com

GBG is trusted by over 19,000 customers across 65 countries to improve the customer onboarding and verification experience. GBG helps gaming organisations to quickly and simply onboard, verify and monitor players globally with a 100% decision rate, while ensuring frictionless compliance.

GBG得到了65个国家超过19000名客户的信任，以改善客

户的引导和验证体验。 GBG帮助博弈机构在全球快速、简单地引导、验证和监控玩家，决策率达到100%，同时确保无

摩擦的合规性。

Dr Ian Gauci Managing Partner 管理合伙人 www.gtgadvocates.com

The firm provides its clients with integrated advice and assistance on FinTech, regtech, citizenship and residence, shipping, corporate law, financial services, blockchain and DLTs, cryptocurrencies, and general litigation and dispute resolution. A leader in data protection, telecommunications and gaming, GTG serves a diverse client-base which also benefits from an international professional network including international firms and banks.

该公司为其客户提供金融科技、监管科技、公民权和居留

权、航运、公司法、金融服务、区块链和DLTs、加密货币以及一般诉讼和争议解决方面的综合建议和帮助。作为数据保护、电信和游戏领域的领导者，GTG为不同的客户群提供

服务，这些客户也受益于包括国际公司和银行在内的国际

专业网络。

Gypsy Baron Head of Affiliates 代理商主管 www.gypsyaff.com

Founded in 2020, Gypsy Affiliates is the Peaky Blinders in the world of iGaming: we are determined, solemn and passionate about doing business in the best possible way to ensure that we and our partners make money.

创立于2020年，Gypsy Affiliates是iGaming世界里的浴血

黑帮：我们坚决、严肃并热忱地以可能的最佳方式做生意，

确保我们与合作伙伴都盈利。

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Arcangelo Lonoce Head of Business Development – Europe 欧洲业务发展主管 www.habanerosystems.com

Habanero is a premium slot games provider that creates games popular in both Western and Asian gaming markets. Our complete catalogue of Slot games, Table Games and Video Pokers deliver the best gaming experience using HTML5. Currently certified in 16 countries, Habanero continues to expand its presence globally.

Habanero是一家优质的老虎机游戏供应商，创造了在西方和亚洲博弈市场都很受欢迎的游戏。我们的老虎机游戏、桌面游

戏和视频游戏的完整目录使用HTML5提供最佳的游戏体验。目

前，Habanero已在16个国家获得认证，并将继续在全球扩展业务。

Roger Tyrzyk Director Global Gambling & Sales UK 全球博弈与英国销售总监 www.idnow.io

IDnow’s identity verification platform supports gambling operators with AML & KYC solutions, tailored to their digital identity needs. State-ofthe-art technology meets outstanding service, to create a seamless and secure user experience.

IDnow的身份验证平台依照各家博弈运营商的数字身份需

求提供支持，定制反洗钱与认识客户解决方案。结合尖端的

技术和特出的服务，提供无缝且安全的用户体验。

Lee Pelling SVP Sales Digital Entertainment www.inpay.com

Founded in 2008 and FSA regulated, Inpay is a Danish fintech company with more than 10 years of experience serving the gaming industry. Our unique payments infrastructure delivers real-time cross-border transactions as quickly and simply as a domestic bank transfer This enables our clients across the digital entertainment, banking, travel, B2B and financial services sectors to improve efficiency, reduce costs and create new revenue streams.

Inpay成立于2008年，受FSA监管，是一家丹麦金融科技公司，拥有超过10年的游戏业服务经验。我们独特的支付基础设施提供实时跨境交易，就像国内银行账一样快速和简单。这使我们在数字娱乐、银行、旅游、B2B和金融服务领域的客户能够提高效率、降低成本并创造新的收入来源。

Nani Srinivasan Vhief Scientific Officer 首席科学官 www.itechlabs.com

iTech Labs is an accredited testing and certification laboratory for all major online gaming jurisdictions. As a trusted industry leader, iTech Labs prides itself on a culture of integrity to the industry and to their customers, while remaining dedicated to customer’s deadlines and providing a competitive, affordable service.

iTech实验室是所有主要在线游戏管辖区的认可测试和认证实验室。作为一个值得信赖的产业领导者，iTech实验室

以其对产业和客户的诚信文化为荣，同时致力于客户的最

后期限，并提供有竞争力的、可负担的服务。

Saaly Temirkanov Director 总监 www.jeton.com

Jeton Wallet is a UK based FCA licensed digital wallet, available globally. Since 2017. Jeton is offering its users their own personal safe digital e-wallet. Jeton enables users and merchants to deposit, withdraw, send, pay and exchange money with over 80 global and local payment methods, supporting over 50 currencies in more than 100 countries across the globe.

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Jeton Wallet是一家设立于英国，持有金融管理局执照的

数字钱包，为全球服务。自2017年以来，Jeton提供用户他

们自己安全的个人数字电子钱包。 Jeton使用户与商家得以存款、取款、汇款、支付以及换汇，有超过80个全球和本

地支付方法，支持全球上百个国家的50多种币别。

WHO’S WHO 谁是谁

Nikita Gorškov CEO 首席执行官 www.mancalagaming.com

Mancala gaming is an online slot game provider with a portfolio of 30+ games that offers direct or reverse integration, jackpots, and unique bonusing tools to increase player retention. All games are HTML5 supporting landscape and portrait mode. New releases focus on unique features with elements of skill for demanding players and younger audiences.

是一家在线老虎机游戏供应商，有高达30多种的游戏组

合，可以提供直接或反向整合、奖池以及独特的红利工具，以增加玩家的留存率。所有游戏皆是以HTML5架构，支持

直向或横向操作。新推出的作品以独特功能为重，富有技巧

元素，满足刁钻的玩家以及年轻一代受众。

Margarita Malysheva Head of Marketing 营销主管 www.mascot.games/index.html

Mascot Gaming is an exciting slot development studio on a mission to create engaging games that provide players with the most thrilling experience possible. Its slots combine striking design with sophisticated mechanics to deliver slots that stand out from the crowd. Its team regularly pushes boundaries, creating unique products.

Mascot Gaming是一家令人兴奋的老虎机开发工作室，其使命

是创造出吸引人的游戏，为玩家提供最刺激的体验。它的老虎机将引人注目的设计与复杂的机制结合起来，提供从人群中脱颖而出的老虎机。它的团队经常挑战极限，创造独特的产品

Joseph Cutajar Managing Director 执行总监 www.mib.com.mt

MIB is Malta’s largest insurance broker and risk management services firm, the local pioneer in this sector with over 40 years of proven track record serving some of Malta’s major public and private corporate entities.

MIB是马耳他最大的保险经纪和风险管理服务公司，是当地该领域的先驱，拥有超过40年的经验，为马耳他一些主

要的公共和私人企业实体提供服务。

Yuri Titkov CEO & Founder 首席执行官和创始人 www.mr.fish

mr.fish is a martech holding, whose units provide performance-based, 360° marketing services to the clients’ businesses all over the world. mr.fish holding includes Digital Chain (DC) marketing agency, SEO agency Netcraft Global, CPM network Vadideo, CPA network Papa Karlo, and freelance copywriting website Copylancer.

mr.fish是一家营销技术控股公司，其下属单位为世界各地的客户企业提供基于绩效的360°营销服务。 mr.fish控股公司包括

Digital Chain（DC）营销机构、SEO机构Netcraft Global、CPM网络

Vadideo、CPA网络Papa Karlo，以及自由撰稿者网站Copylancer。

Ian Nicholson Business Development Director 业务发展总监 www.neosurf.com

Neosurf is a world-renowned payments solution enabling gamers and gamblers to pay online without credit card usage and without disclosing personal information. Founded in 2004 the Neosurf model is now regarded as one of the principal payment means globally.

Neosurf是一个世界知名的支付解决方案，使游戏玩家和博弈玩家能够在不使用信用卡且不透露个人信息的情况下进行在线支付。 Neosurf模式成立于2004年，现在被认为是全球主要的支付手段之一。

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Karlo Kralj VP of Sales 销售副理 www.nsoft.com

NSoft is an internationally recognised supplier for the betting industry offering turnkey sports betting platform and sportsbook, a wide range of betting and casino games and betting terminals. Working with 180+ clients across 40+ countries, we created a suite of products that is easy to integrate, customisable and released lightning fast.

NSoft是国际公认的博弈业供应商，提供一站式体育投注平

台和体育博弈，广泛的投注和赌场游戏以及投注终端。我们

与40多个国家的180多家客户合作，创建了一套易于整合、

可定制和快速发布的产品。

Umberto Corridori SVP Sales EU, Digital Payments 欧盟数字支付资深副理 www.nuvei.com

SafeCharge is now Nuvei! We are the payment technology partner of thriving brands. We provide the intelligence and technology businesses need to succeed locally and globally, through one integration — propelling them further, faster. Uniting payment consulting and payment technology, we help businesses remove payment barriers, optimize operating costs and increase acceptance rates both locally and globally.

SafeCharge现为Nuvei！我们是蓬勃发展品牌的支付技术

合作伙伴。我们提供企业在当地和全球取得成功所需的情报和技术，通过一次整合——推动他们走得更远、更快。结

合支付咨询和支付技术，我们帮助企业消除支付障碍，优化

运营成本，提高本地和全球的接受率。

Patrick Mann Business Development Director 业务发展总监 www.omegasys.eu

OMEGA Systems is an innovative software development company empowering operators, aggregators, and retailers to take control of their business via a range of industry leading products. OMEGA CORE provides an omni-channel management platform that is flexible, integrated with >210 third-party systems, as well as providing advanced engagement and risk tools.

Theodoros Theodorou Manager 经理 www.oneworldweb.net

Oneworld Ltd is a leading advisory, corporate and business services firm in Cyprus and Dubai with associated offices in key global centres. We provide solutions to corporate and private individuals that include setup and administration for tailor-made tax efficient structures. We render international tax advice, financial advisory, accounting and payroll, VAT and customs, corporate finance and pertinent services.

OMEGA Systems是一家创新的软件开发公司，通过一系

列行业领先的产品使运营商、聚合商和零售商能够控制

其业务。 OMEGA CORE提供了一个灵活的全渠道管理平台，与超过210个第三方系统集成，并提供先进的参与和

风险工具。

GLOBAL BUSINESS SERVICES

Oneworld Ltd是塞浦路斯和迪拜一家领先的咨询、企业和

商业服务公司，在全球主要中心设有相关办事处。我们为企业和个人提供解决方案，包括建立和管理量身定做的高效

税收结构。我们提供国际税务咨询、财务咨询、会计和工资、

增值税和海关、企业融资和相关服务。

Silvia Rodriguez Head of Business Development 业务开发主管 www.payretailers.com

PayRetailers is a payment gateway designed to handle mass online payments in Latin America. The company combines local markets expertise with its flexible, next-generation payment technology enabling global merchants to successfully expand their business into emerging markets while eliminating the many operational complexities of managing cross-border payments. With PayRetailers, you can reach the full potential of the Latin American market without leaving your office.

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PayRetailers是一个旨在处理拉丁美洲大规模在线支付的

支付网关。该公司将当地市场的专业知识与其灵活的下一代支付技术相结合，使全球商家能够成功地将其业务扩展

到新兴市场，同时消除了管理跨境支付的许多复杂操作。有了PayRetailers，您可以不离开办公室就充分挖掘拉丁美

洲市场的潜力。

WHO’S WHO 谁是谁

Konstantin Kopyltsov Founder & CEO 创始人兼首席执行官 www.payler.com

Payler is a group of companies that specializes in the development and implementation of high-tech payment solutions for medium and large corporate businesses. We not only follow trends but also create them. Our company employs over 100 qualified professionals in 4 different countries. Our best products are Card Processing, Crypto Processing, Internet Banking, and many others to be created.

Payler是一家专门为大中型企业开发和实施高科技支付解决

方案的公司集团。我们不仅关注趋势，更创造趋势。我们公司

在4个不同的国家雇用了100多名合格的专业人员。我们最好

的产品是卡片处理、加密货币处理、网上银行和许多其他正在

研发创造的产品。

Mina Mitkova Chief Operating Officer 首席运营官 www.paymix.pro & www.financeincorp.com

Paymix Pro offers financial solutions for a digital future. By adding card processing and card acquiring to its offerings PaymixPro clients are now able to enjoy a full range of wires and cards services “under one roof”. Reliable and trustworthy partners for your business.

Paymix Pro为数字化的未来提供金融解决方案。通过在产品中增加银行卡处理和银行卡收单，PaymixPro的客户现在可以在单一场域享受全方位的在线和卡片服务。为您的业务提供可靠的、值得信赖的合作伙伴。

Rosen Metev VP Sales EMEA, Skrill & NETELLER 欧洲、中东和非洲地区销售副总 www.paysafe.com

Paysafe is a leading specialised payments platform with over 20 years of online payment experience. It enables businesses and consumers to connect and transact across 70 payment types in over 40 currencies globally. It offers industry-leading payment processing, digital wallets (Skrill, NETELLER), eCash solutions (paysafecard, Paysafecash) and digital marketing (Income Access).

Paysafe是一个领先的专业支付平台，拥有超过20年的在

线支付经验。它使企业和消费者能够在全球40多种货币的 70种支付类型中进行连接和交易。它提供产业领先的支

付处理、数字钱包（Skrill、NETELLER）、电子现金解决方案

（paysafecard、Paysafecash）和数字营销（Income Access）。

Martina CEO 首席执行官 www.pu-partners.com

This is a real center of attraction for top webmasters who want to distribute traffic with maximum benefit. You cooperate with us on the best terms with high CR offers. A competent team is always ready to help you with analytics or promos.

这是一个真正能够吸引到希望以最大利益分配流量的顶级

网站管理员中心。以最好的条件与我们合作，提供高的CR。一个有能力的团队随时准备为您提供分析或促销活动。

Amit Klatchko Founder & Director 创始人兼总监 www.praxis.tech

Praxis, a leading global payment technology company based in Cyprus was designed to overcome high-risk processing challenges and help companies expand their operations globally through better orchestrated payments. Integrated with over 350 PSPs, Praxis is one of the most comprehensive, PCI DSS Level 1-compliant platforms on the market.

Praxis是一家位于塞浦路斯的全球领先支付技术公司，旨

在克服高风险的处理挑战，并通过更好的协调支付来帮助公司扩大其全球业务。 Praxis与350多家PSP集成，是市场

上最全面、符合PCI DSS 1级标准的平台之一。

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WHO’S WHO 谁是谁

Timothy Bartolo Parnis COO 首席运营官 www.quikgaming.com

Quik Gaming has ceaselessly committed to a one single vision: to transform the live gaming market by bridging the exhilaration of slot games and the integrity of live games to deliver players a product that is unique, exciting and unforgettable. Through its one of a kind approach, Quik is paving the way for a new gaming vertical that revolutionises the entertainment industry.

Quik Gaming一直致力于单一愿景：通过连接老虎机游

戏的刺激性和真人游戏的完整性来改变真人游戏市场，为玩家提供独特、刺激和难忘的产品。通过其独一无二的方

法，Quik正在为一个新的游戏垂直领域铺平道路，彻底改

变娱乐产业。

Isacco Ceci CEO 首席执行官 www.quinel.com.mt

QUINEL is a leading independent and internationally accredited testing laboratory/inspection body in the field of gaming. Serving the gaming industry for more than 10 years with our offices in Italy, Malta, and the UK leveraging international expertise and worldwide recognition of QUINEL Ltd. test reports.

QUINEL是一家在游戏领域领先的独立和国际认可的测试实验室/检查机构。我们在意大利、马耳他和英国设有办事处，利用国际专业知识和全球认可的QUINEL有限公司测

试报告，为博弈业服务超过10年。

Sven Leicht Head of Acquisition 采购负责人 www.rocketpot.io

Situated in Curacao, rocketpot.io offers its own unique games rooted in cryptocurrency, apart from its product suite of sports betting, esport, casino and live casino games. We´re a young company driven by young entrepreneurs and we believe we are in a good position to reach the moon and beyond.

Rocketpot.io位于库拉索岛，除了体育投注、电子竞技、赌场和真

人娱乐场游戏的产品套件外，还提供自家以加密货币为根的独特游戏。我们是一家年轻的公司，由年轻的企业家推动，我们相信我

们处于一个很好的位置，可以飞上月球、超越月球。

Denis Fedoro Head of Sales 销售主管 www.royalpay.eu

Royal Pay is a system of electronic payments and it aggregates payment methods for online stores, as well as being a modern billing platform for companies in Europe and Asia. We provide high-tech flexible payment solutions to the companies running their business on the Internet being experienced with integration and payment settings.

Royal Pay是一个电子支付系统，它聚合了在线商店的支付

方式，同时也是欧洲和亚洲公司的一个现代计费平台。我们为在互联在线经营业务的公司提供高科技的灵活支付解决

方案，在整合和支付设置方面经验丰富。

Robert Dowling CCO 首席商务官 www.singular.uk

Singular is an established brand with 10+ years of experience working with Tier 1 iGaming operators. Singular Product Portfolio includes a comprehensive and flexible iGaming platform, Sports Betting Platform with market leading features alongside a retail solution and a Casino Core with 7000+ casino games.

Singular是一个成熟的品牌，拥有10年以上与一线iGaming

运营商合作的经验。 Singular的产品组合包括一个全面而灵

活的iGaming平台，具有市场领先功能的体育投注平台以及

零售解决方案，同时有7000多种赌场游戏的赌场核心。

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Boris Chaikin CEO 首席执行官 www.soft2bet.com

Soft2Bet is an iGaming platform provider and operator group. Its line-up includes casino titles and sports betting. All of its projects have acquired either MGA or SGA licenses. With 5,000+ titles, 69 providers and 100,000 active customers, it is one of the fastest-growing iGaming groups in Europe.

Soft2Bet是一家iGaming平台供应商和运营商集团。其阵

容包括赌场游戏和体育投注。它的所有项目都获得了MGA 或SGA执照。它拥有5000多个项目、69个供应商和10万个

活跃客户，是欧洲发展最快的iGaming集团之一。

Artyom Ustinov Head of Platform Sales 平台销售主管 www.softgamings.com

SoftGamings is a B2B casino platforms provider and game aggregator. With over 13 years of experience in the industry, SoftGamings provides solutions demanded in the market and develops its own creative solutions - White Label, Turnkey, Self-Service, Bitcoin platform solutions, Sportsbook solution and Casino Games Integration.

SoftGamings是一家B2B赌场平台供应商和游戏聚合商。拥有

超过13年的产业经验，SoftGamings提供市场所需的解决方

案，并开发自己的创意解决方案——白标、一站式、自助服务、比

特币平台解决方案、体育博弈解决方案和赌场游戏整合。

Miroslav Dimitrov Manager 经理 www.spinthon.com

Spinthon is the official developer for Noble Gaming’s HTML5 Games. The games run on their own platform and are also ready for integration for slot aggregators and other platforms. Spinthon is also a re-seller for other Noble Gaming solutions like downloadable games, Windows instant apps, and Android native apps.

Spinthon是Noble Gaming的HTML5游戏的官方开发商。这些游

戏在他们自己的平台上运行，也可以为老虎机聚合器和其他平台的整合做好准备。 Spinthon也是其他Noble Gaming解决方案的再销售商，如可下载游戏、Windows即时应用程序和Android原

生应用程序。

David Mann CCO 首席商务官 www.swintt.com

Swintt is a rapidly growing game provider focused on delivering proven, specialist content to help operators grow in their chosen markets. Armed with a diverse slot portfolio, localised games popular in key markets, a top-quality live dealer product and powerful gamification tools, Swintt’s expanding range of products cater for player tastes, market trends and enable growth opportunities for online casino operators worldwide.

Swintt是一家快速成长的游戏供应商，专注于提供经过验

证的专业内容，以帮助运营商在他们选择的市场中成长。

Swintt拥有多样化的老虎机组合、在主要市场流行的本地

化游戏、顶级的真人荷官产品和强大的游戏化工具，其不断扩大的产品系列迎合了玩家的口味和市场趋势，为全球在

线赌场运营商带来增长机会。

Martin Nosko CSO 首席战略官 www.tech4bet.com

Tech4Bet is a young Czech company based on experienced professionals, which specialises in customer game development. The individual approach is important to us and we quickly respond to our business partners’ requirements. We focus on players and operators’ needs to develop successful tailor-made games for each market or online casino.

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Tech4Bet是一家年轻的捷克公司，基于经验丰富的专业人士，专门从事客户游戏开发。个性化的方法对我们迅

速响应商业伙伴的要求来说非常重要。我们专注于玩家和运营商的需求，为每个市场或在线赌场开发成功的定

制游戏。

WHO’S WHO 谁是谁

Armando Veitia Partner 合伙人 www.tiger-pay.com

We are TIGER PAY ,an e-wallet which can be used globally. Supporting , USD, EUR and JPY as well cryptocurrencies such as BTC, ETH , XRP, USDT and USDC. TIGER PAY Internal Transfer feature, allows you to send money instantly to another TIGER PAY user anywhere in the world for FREE. Furthermore, TIGER PAY Wallet supports currency exchange between supported currencies free of charge, making it an excellent wallet for your asset management.

我们是TIGER PAY，一个可以在全球使用的电子钱包。支持美

元、欧元和日元，以及BTC、ETH、XRP、USDT和USDC等加密货币。 TIGER PAY的内部转账功能，可以让你在世界任何地方免费向另一个TIGER PAY用户即时汇款。此外，TIGER PAY钱包

支持货币之间的免费兑换，是您资产管理的优秀钱包。

Ali Atam Sales Manager 销售经理 www.trustly.net

Trustly is a Swedish FinTech company that makes online banking payments fast, simple and secure. We offer instant deposits and withdrawals to players across 29 European countries and our latest product, Pay N Play®, streamlines the sign-up step so players can start playing games instantly while ensuring operators stay compliant.

Trustly是一家瑞典金融科技公司，使在线银行支付快速、简单和安全。我们为29个欧洲国家的玩家提供即时存款和提款服

务，我们的最新产品Pay N Play®简化了注册步骤，使玩家可以

立即开始玩游戏，同时确保运营商保持合规。

Mario Ovcharov CEO 首席执行官 www.ultraplay.co

UltraPlay is a multi-awarded betting provider founded in 2010, offering a turn-key iGaming platform to online operators worldwide. The company focuses on sports and eSports betting, live betting, whitelabel, online casino, and blockchain technology.

UltraPlay是一家成立于2010年、获得多项殊荣的投注公

司，为全球在线运营商提供一站式的iGaming平台。该公

司专注于体育和电子竞技投注、直播投注、白标、在线赌场

和区块链技术。

Atis Ivanovs Senior Customer Success Manager 资深客户成功经理 www.unlimint.com

Unlimint designed an all-in-one financial interface that creates a 360 overview of a business’s financial ecosystem, allowing customers to take back control of their finances and scale their business to new heights.

Unlimint设计了一个多合一的财务界面，为企业的财务生态系统创建了一个全方位的视角，使客户能够重新控制他

们的财务，将他们的业务扩展到新的高度。

Polina Diasamidze Head of Partner Relations Department 合作伙伴关系部负责人 www.vavada.com

Vavada is a solid operator, established in 2015. 40+ providers are connected to the project. We have high customer retention and a fine reputation among Affiliates. Vavada Casino is owned and operated by Vavada B.V. and is licensed in Curacao. Measures that helped it earn this licence include operating a safe and fair casino, as well as offering contact details of gambling counseling organisations.

Vavada是一家坚实的运营商，成立于2015年。 40多个供应商与

该项目相连。我们有很高的客户保留率，并在代理商中享有良好的声誉。 Vavada赌场由Vavada B.V.拥有和运营，并在库拉索岛

获得许可。公司经营一个安全和公平的赌场，并提供博弈咨询组

织的详细联系方式，这些措施使公司得以获得该执照。

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halfPageAdvert-Alea.pdf 1 30/07/2021 15:48:15

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Every provider from Amatic to Yggdrasil

WHO’S WHO 谁是谁

Ali Atam CMO 首席营销官 www.videoslots.com

Founded in 2011, Videoslots is an innovative online casino which caters to over 5300 games from over 160 game providers. With rich gamification tools including Battle of Slots and dedicated customer service, Videoslots is a leader in providing safe and entertaining gaming experience.

Videoslots成立于2011年，是一家创新的在线赌场，提供来自 160多个游戏供应商的5,300多个游戏。凭借丰富的游戏化工

具，包括Battle of Slots和专门的客户服务，Videoslots在提供

安全和娱乐的游戏体验方面是一个领导者。

Girts Straujums CEO 首席执行官 www.weave-pay.com

Weavepay: Global Acquiring, Alternative Payment Methods and Corporate Bank Accounts Weavepay offers global payment solutions for all major credit cards and over 140 local alternative payment methods. Weavepay is a licensed UK based EMI and issues corporate bank accounts. Our corresponding banking network allows for European and International SWIFT payments.

Weavepay：全球收单、替代付款方式和企业银行账

户。 Weavepay为所有主要信用卡和140多种本地替代付款方式提供全球支付解决方案。 Weavepay是一家总部设在

英国的持牌EMI，并发行企业银行账户。我们相应的银行网

络允许欧洲和国际SWIFT支付。

James Scicluna Co-Managing Partner WH Partners 联合管理合伙人 www.whpartners.eu

WH Partners is a Malta-based leading law firm with a business focus and expertise in gaming & gambling, blockchain, fintech, M&A, corporate finance and tax. The firm specialises in e-commerce, telecoms, data protection, intellectual property, software development as well as investment funds, fund management and fund administration and real estate.

WH Partners是一家位于马耳他的领先律师事务所，其业

务重点和专长是游戏和博弈、区块链、金融技术、并购、企业融资和税收。该公司专门从事电子商务、电信、数据保

护、知识产权、软件开发以及投资基金、基金管理和基金管

理和房地产。

Stephen H Shoemaker CEO 首席执行官 www.win.gg & www.winners.bet

Winners Group is the premier esports gambling organisation. With owned media properties, international operations and a fervent, growing user base, Winners continue to lead the convergence of gambling and esports.

Winners集团是一流的电竞博弈组织。凭借拥有的媒体物业、国际业务以及狂热且不断增长的用户群，Winners继

续引领博弈和电竞的融合。

Mike Shafro CEO 首席执行官 www.xpate.com

xpate prioritises simplicity, speed and user experience. The payments platform provides businesses with a single multi-fit solution uniting all of the desired methods of pay covering an extensive range of demands. This eliminates the headache of having to onboard and integrate multiple partners. The platform is centered around creating a simple and rewarding payment experience.

xpate将简单性、速度和用户体验放在首位。该支付平台为

企业提供了一个单一的多功能解决方案，集结所有需要的

支付方式，涵盖广泛需求。这消除了必须加入并整合多家合作伙伴的头痛问题。该平台的核心是创造一个简单而有价

值的支付体验。

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TEMPLE

Malta holds an exclusive event ahead of Issue 7 launch

Marie Benoit, Josette Schembri Vella & Renee Micallef Decesare

TEMPLE, most known in the Maltese Islands for its exclusive table-top magazine and its concierge services targeted at the discerning traveller, lifestyle connoisseurs, high-networth individuals, held an exclusive event for its clients and partners, showcasing their updated vision and product focus for the upcoming months.

Robyn Pratt

During the event, Ms Josette Schembri Vella, Founder and Editor of Temple Malta highlighted the prospects for 2021, whereby TEMPLE will be launching its 7th and 8th editions in August and December 2021 respectively. Ms Schembri Vella mentioned that the brand is now investing in its digital platforms, particularly its website www.templemagazines. com, which will serve as an added product to TEMPLE. The Website has already gained traction, with more than 20,000 visitors every month from an international spectrum.

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Having been postponed for the past year due to the COVID-19 pandemic, the upcoming 7th edition will be an exclusive one branded in black colours, and will feature a number of interviews and exclusive features. In addition to the current audience network, the magazine will now be distributed to 30 different countries, including Tokyo, New York (US), the United Arab Emirates, Mumbai, Shanghai, Hong Kong, Sydney, amongst others. After the publication of the 7th edition, TEMPLE will be

Luke Cann & Daniel Abela

ADVERTORIAL 业务配合文章

Simon Deceasare & John Huber

Joseph Fountain

Xandru Grech

Garrett Zerafa & Richard Bellerby

focusing on the company’s concierge services catering for a number of services, including transport and logistics, private and VIP dining, amongst others. The team is now joined by Mr Alex Cutajar, who is now a partner in TEMPLE focusing mainly on the business and digital aspect for the company. Mr Steven Gatt will be heading the VIP Concierge Services for the company.

Geoffrey Farrugia & Luke Cann

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MEDIA PARTNERS 5 Star iGaming Media delivers daily coverage and industry-leading news, articles, interviews, and business analysis for the interactive gaming industry. We have always been on the forefront when it comes to finding new ways to keep readers engaged. We listen and respond to our audience’s demands for more interactive digital media, and are constantly paving new avenues for brands to participate in these endeavors.

5 Star iGaming Media为互动博弈产业提供每日报道和产

业领先的新闻、文章、采访和商业分析。我们一直走在前列，当涉及到寻找新的方式来保持读者的参与。我们倾听并回应受众对更多互动数字媒体的需求，并不断为品牌参与这

些努力开辟新的途径。 5star.media

Alfaleads is a performance marketing agency. We help affiliates monetise any traffic and provide advertisers with high quality traffic. Our partners hold us in high esteem as the leaders in the iGaming and Dating verticals. We offer a unique solution based on our expertise and a combination of classic marketing technologies.

Alfaleads是一家综合性的代理营销机构。我们帮助我们的代理商将

任何流量货币化，广告主可以期待高质量的流量和全面的营销策略。

我们的合作伙伴对我们有很高的评价，认为我们是iGaming和交友垂直领域流量和质量领先的机构。我们提供了一个独特的解决方案，以

经典的营销技术为基础，加上我们在该领域的专业知识的结合。 alfaleads.net/en/

Asia Gaming Brief is a market intelligence, events, and networking company focused on Asia’s rapidly expanding gaming industry. Our network of contacts across the land-based and online gaming industries means we have our finger on the pulse of all things gaming, from the latest trends and products through to changes in regulation and emerging jurisdictions.

Asia Gaming Brief是一家专注于亚洲快速发展的博弈业

的市场情报、活动和网络公司。我们在实体与在线博弈业的联系网络意味着我们对博弈业的所有事情，从最新的趋势

和产品到监管和新兴司法管辖区的变化都了如指掌。 agbrief.com

AskGamblers, an award-winning casino affiliate website, providing the most trusted online casino, slot, and bonus reviews. It also features real player opinions and ratings highly valued by the iGaming community. Thanks to its unique Casino Complaint Service, over $30 million has been turned to players thus far. Our motto is: “Get the truth. Then play.”

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AskGamblers是一家屡获殊荣的赌场代理网站，提供最值

得信赖的在线赌场、老虎机和奖金评论。它还提供真实玩家的意见和评级，受到iGaming社区的高度重视。由于其独特

的娱乐场投诉服务，迄今为止，已经有超过3000万美元的

资金转给了玩家。我们的座右铭是 “了解真相，然后再玩。 ”

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Best Bitcoin Casino is the premier online hub for reviews, news, and updates, with a solid reputation in the crypto, fiat money, and blockchain gaming sectors since 2013. With more than five years in the business, the company delivers high-quality and relevant content about online casinos, dApps, games, bonuses, and iGaming events.

Best Bitcoin Casino是评论、新闻和更新的首要在线中心，

自2013年以来，在加密货币、法币和区块链博弈领域拥有坚实的声誉。凭借五年多的业务经验，该公司提供有关在线赌

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CalvinAyre.com is the most visited and trusted gambling industry news site. Since 2010, we’ve been covering the global gambling industry across six continents. Our readers are a unique mix of gambling industry professionals, gamblers and mainstream media looking to get the inside scoop on this fast-moving industry.

CalvinAyre.com是访问量最大、最值得信赖的博弈产业新

闻网站。自2010年以来，我们一直在报道全球六大洲的博弈产业。博弈业专业人士、玩家和主流媒体形成我们的独特的

读者组合，他们希望了解这个快速发展的产业的内部消息。 calvinayre.com

CASINO LIFE & BUSINESS MAGAZINE is a bridge between the casino world and the audience. The monthly magazine is the oldest promotor of gambling in Central and Eastern Europe with sections dedicated to land-based and online gaming, events from all over the world, latest technologies and trends on regulated markets from the region.

CASINO LIFE & BUSINESS MAGAZINE是赌场世界与观众

之间的桥梁。这本月刊是中东欧历史最悠久的博弈业推广者，设有实体和在线博弈、世界各地的活动、最新技术和该

地区受监管市场的趋势等栏目。 casino-magazine.ro

Cassiopeia Services Ltd. is a new generation PR and Communication agency working with international private & listed companies across various fields. The company’s passion for technology puts innovation at the core of Cassiopeia’s strategy, which is driven by digital communication, social empowerment and brand strength through multiple channels.

Cassiopeia Services Ltd.是一家新一代的公关和传播机

构，与国际私人和上市公司在不同领域合作。公司对技术的热情使创新成为Cassiopeia战略的核心，其战略的驱动力

是通过多种渠道进行数字传播、社会赋能和品牌力量。 cassiopeia.agency

#3F4A4E

Digital Gaming is a 100% digital group with extensive knowledge in the gaming and entertainment industry, reporting the latest news through relevant content #iGaming. We provide digital services and viable growth, managing to quickly scale and position ourselves as the Peruvian and South American news portal among other digital solutions.

#8AC841

Digital Gaming是一个100%的数字化集团，在博弈和娱乐产

业拥有丰富的知识，通过相关内容报道最新的新闻#iGaming。我们提供数字服务和可行的增长，管理迅速扩大规模，并将自

己定位为秘鲁和南美新闻门户网站，以及其他数字解决方案。

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Since 2000, elRecreativo.com has been a byword for online gaming information in the Spanish and Latin American markets. Besides industry news, in elRecreativo.com you can find information about companies, international and national events, poker tournaments, the most interesting gaming weblinks, an archive with more than 50,000 news published along the years and a daily digital newsletter.

自2000年以来，elRecreativo.com一直是西班牙和拉丁美

洲市场在线博弈信息的代名词。除了产业新闻外，您还可以

在elRecreativo.com找到公司信息、国际和国内活动、扑克

锦标赛、最有趣的博弈网站链接、超过50,000条新闻的档

案以及每日数字新闻。 elrecreativo.com

The E-PLAY Gambling Portal is the best source of information in the entertainment and gambling market in Eastern Europe and Africa. We have 20 years of presence in the market, supported by the experience of our team of specialists as well as cooperation with partners from around the world.

E-PLAY Gambling Portal是东欧和非洲娱乐与博弈市场的

最佳信息来源。我们在市场上有20年的经验，并由我们专

家团队的经验以及与世界各地的合作伙伴的合作支持。

e-playonline.com

Focus Gaming News is a media group that produces a daily digital newspaper aimed at international gaming executives. This communication tool is monthly visited by more than 100,000 readers and delivers up-to-date news from the gaming and iGaming business industry. Our newsletter is received by more than 20,000 subscribers.

Focus Gaming News是一家媒体集团，每天制作一份针

对国际博弈业主管的数字报纸。该通讯工具每月有超过

100,000名读者访问，提供博弈和iGaming商业产业的最新

新闻。我们的通讯有超过20,000名订阅者。 focusgn.com

FortuneZ.com is a global digital media publication covering Markets, iGaming, Sports Betting, eSports, Blockchain and Cryptocurrency news. Founded in the year 2000, FORTUNEZ has over a million followers in total across Facebook, Twitter, Instagram and LinkedIn, a testament of recognition by the industry’s professionals, aficionados, and enthusiasts alike.

FortuneZ.com是一家全球性的数字媒体刊物，内容涵盖

市场、iGaming、体育投注、电子竞技、区块链和加密货币新

闻。 FORTUNEZ成立于2000年，在脸书、推特、Instagram和

LinkedIn上总共有超过一百万的追随者，这证明了产业的专

业人士、业余爱好者和产业迷的认可。 fortunez.com

Gamblers Post is a dedicated news and networking portal in the online gaming industry which features news, reviews, opinions, interviews, contacts and much more. We help operators get in touch with affiliates and inform our users about the latest news in the gambling world.

Gamblers Post是一个专门的在线博弈产业新闻和网络门

户，其中包括新闻、评论、意见、采访、联系人等更多信息。我们帮助运营商与代理商取得联系，并向我们的用户提供有

关博弈世界的最新消息。

gamblerspost.com

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MEDIA PARTNERS 媒体伙伴们

Gambling Insider is a must-read bi-monthly publication for the global gaming industry. Covering key issues affecting the online and landbased sectors in each region, the magazine entertains as well as informs the world’s leading operators, suppliers, affiliates, legal experts and regulators with agenda-setting news, in-depth analysis and crucial data.

Gambling Insider是全球博弈业必读的双月刊。该杂志涵

盖了影响各地区在线和实体部门的关键问题，通过议程设置的新闻、深入分析和关键数据，为全球领先的运营商、供

应商、代理商、法律专家和监管机构提供娱乐和信息。 gamblinginsider.com

Gaming International Online was launched in early 2019 having originally been a section within Casino International dedicated to iGaming. GIO magazine enjoys a monthly distribution as a stand-alone digital publication to 11,500 iGaming professionals and delivers a weekly newsletter to a similar subscription base. This appears in print as a monthly section within Casino International.

Gaming International Online在2019年初推出，原为《Casino

International》内的一个栏目，专注于iGaming。 GIO杂志每

月以独立数字出版物的形式向11,500名iGaming专业人士发

行，还向类似的订阅者提供每周通讯，并以印刷品的形式出现在

《Casino International》内的每月栏目中。 gaminginternational.online

Gbc.ng (www.gbc.ng) is a leading B2B gaming digital news portal set up to inform and educate gaming professionals in Africa on the latest trends in gaming. With over 9,500 top gaming executives and professionals reading the portal, it’s definitely the most authoritative site in Africa.

Gbc.ng Gbc.ng是一家领先的B2B博弈数字新闻门户网

站，旨在为非洲的博弈专业人士提供最新的博弈趋势信息

和教育。有超过9500名顶级博弈高管和专业人士阅读该门

户网站，绝对是非洲最权威的网站。 gbc.ng

Gioconews is a gaming network sharing a monthly review distributed internationally. The magazine is in two languages: Italian and English. The website also has an online daily paper (www.gioconews.it) and two other specific online daily news sections dedicated to Poker and Casino.

Gioconews是一个在国际上发行的博弈网络分享月评。该

杂志有两种语言：意大利语和英语。网站还有一个在线日报

（www.gioconews.it）和另外两个专门针对扑克和赌场的

特定在线日报新闻栏目。 gioconews.it

GAMING & MEDIA

G&M News multiplatform represents an evolution in top quality B2B and B2C content creation. From Latin America to the world, based on a strong team of experts of the land-based and iGaming sectors, the company documents and promotes innovation, leadership, business, information and style, with a unique, academic approach to the global gaming industry.

G&M News多平台代表了高质量B2B和B2C内容创作的演

变。从拉美到全球，基于强大的实体和iGaming领域的专家团队，以独特的、学术的方式记录和推广全球博弈业的创

新、领导力、商业、信息和风格。 g-mnews.com

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GTH has been the go-to unified localisations provider for the iGaming industry for over a decade. During its ten-year plus journey, GTH has empowered a multitude of brands. Using real-life linguists who know the iGaming industry is a huge plus for GTH. Check out how GTH can boost your brand by contacting their sales team.

十多年来，GTH一直是iGaming产业的统一本地化供应商。在

其十多年的发展历程中，GTH已经为众多品牌提供了服务。对

GTH来说，使用熟悉iGaming产业的真实语言专家是一个巨大

的优势。请联系他们的销售团队，看看GTH如何提升你的品牌。 gthtranslation.com

IBET DIRECTORY is the number one online directory for the iGaming industry. We bring together iGaming suppliers, operators, affiliates, games, products, events and news. Combining our coverage of everything iGaming, IBET DIRECTORY has quickly become the key point of reference for many professionals within the betting industry.

IBET DIRECTORY是iGaming产业的第一在线目录。我们汇

集了iGaming供应商、运营商、代理商、游戏、产品、活动和

新闻。结合我们对iGaming的全面报道，IBET DIRECTORY

已迅速成为博弈产业内许多专业人士的关键参考点。

ibetdirectory.com

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MEDIA PARTNERS 媒体伙伴们

IGaming Brazil is a betting news portal that covers the main categories of online and offline games in Brazil and worldwide. Present in the main events of the sector, it has become indispensable for those who want to be well informed about the most relevant issues in the industry, becoming one of the most respected and prestigious portals in the world.

IGaming Brazil是一个博弈新闻门户网站，涵盖了巴西和

全球主要类别的在线和离线游戏。在该产业的主要活动中亮相，其已成为想要了解该产业最切要问题者所不可缺少

的，成为世界上最受尊敬和最有声望的门户网站之一。 igamingbrazil.com

We are an association of leading iGaming companies based in Malta and operating in the European & international markets. Our mission is to give the industry a common voice and to drive positive change in the environments we operate in.

iGEN是由总部设在马耳他、在欧洲和国际市场上运营的领先iGaming公司组成的协会。我们的使命是为产业提供一

个共同的声音，并推动我们经营环境的积极变化。

igenorg.eu

Published bi-monthly, iNTERGAMINGi magazine reaches thousands of online gaming executives around the globe. Each issue is full of industry news, analytical features, interviews with industry leaders and product updates. It regularly includes regulatory updates and jurisdictional supplements. Each issue contains sections dedicated to the sports betting, casino gaming and affiliate sectors.

iNTERGAMINGi杂志每两个月出版一次，涵盖全球成千上万的在

线博弈管理人员。每期杂志都有大量的产业新闻、分析专题、产业领袖访谈和产品更新。它定期包括监管更新和管辖范围的补

充。每期杂志都有专门针对体育投注、赌场博弈和代理商的栏目。 intergameonline.com

Jamma is the name of Italy’s leading gaming & gambling newspaper and online magazine portal. It is chosen by some of the most vital companies and online users who want to stay informed. Jamma is providing users the latest gaming technical services and forums, with legislative, financial and commercial news every day.

Jamma 是意大利领先的游戏和博弈报纸以及在线杂志，

是所有希望保持随时信息更新、最重要公司以及在线用户

的选择。 Jamma为用户提供最新的博弈技术服务和论坛，

每天都有立法、金融和商业新闻。 jamma-europe.eu

Malta Business was born to inform readers about the Maltese economic system and the many opportunities for project development that the island offers. We believe it is appropriate to make the economic and social news about Malta accessible, in the belief that companies look further into the Mediterranean as a reference for their growth.

Malta Business的诞生是为了让读者了解马耳他的经济体系，以及岛上提供的众多项目发展机会。我们认为，让人们了解有关马耳他的经济和社会新闻是合适的，相信企业会

把目光进一步投向地中海，作为发展的参考。 maltabusiness.it

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PressGiochi is a digital daily newspaper dedicated to the Italian gambling industry. All the elements of the industry such as: newslot, Vlt, casinos, poker, betting, bingo, lotteries, on- or off-line are presented in editorial content, articles and interviews. In PressGiochi. it you can find information about companies as well as national and international events.

PressGiochi是一家致力于意大利博弈产业的数字日报，业界的

所有元素都在里面。新型老虎机、Vlt、赌场、扑克、投注、宾果、彩票、在线或离线编辑内容、文章和采访等。在PressGiochi.it，您

可以找到关于公司、国际和国内活动的信息。

pressgiochi.it

SoloAzar is a digital newspaper specialising in the gaming industry. For 16 years, more than 16,500 subscribers have received vital news from the sector through the newsletter in its two versions - Latin American and International. Readers can also find coverage of the most important events.

SoloAzar是一家专门针对博弈业的数字报纸。 16年来，超过16,500名订户通过拉丁美洲和国际两个版本的时

事通讯获得了该产业的重要新闻。读者还可以找到最重

要的活动报道。

soloazar.com/en/home

The Betting Coach is a world leader in the creation of sports blogs for betting providers, link building and strategic marketing for its partners. It is dynamic and acts as a reference point for millions of users. It collaborates with the best betting companies and publishing groups and is partnered up with the greatest and most popular iGaming event organisers.

为博弈供应商创建体育博客、为合作伙伴建立链接以及战略营

销方面，The Betting Coach处于世界领先地位。它是动态的，是

数百万用户的参考点。它与最好的博弈公司和出版集团合作，并

与最大和最受欢迎的iGaming活动组织者合作。

topcasinosolutions.com

This Week in Gambling has produced news videos for the gaming industry every week for six years, reporting and commenting on both land-based and online gambling. We also conduct interviews with industry leaders and professionals, as well as create game review videos for slot machines, table games, casino skill games and web based slots!

六年来，This Week in Gambling每周都会制作博弈产业

的新闻视频，对实体和在线博弈进行报道和评论。我们还对

产业领袖和专业人士进行采访，并制作老虎机、赌桌游戏、赌场技巧游戏和网络老虎机的游戏评测视频！

thisweekingambling.com

Top Casino Solutions (TCS) is your one-stop online portal for online casino software platform reviews, tips and B2B industry news. We provide objective and reliable information about today’s best white label, turnkey and self-service solutions to the iGaming industry’s upcoming and existing online casino operators.

Top Casino Solutions（TCS）是您的一站式在线门户，为

您提供在线赌场软件平台评论、技巧和B2B产业新闻。我们

为iGaming产业新兴与现有的在线赌场运营商提供当前最

好的白标、一站式与自助服务解决方案的客观可靠信息。

topcasinosolutions.com

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SiGMA Issue 15

Articles inside

TEMPLE

SOUTH AFRICA:

GAMING IN AFRICA: FINDING HARMONY

EL CAMINO A SEGUIR

MISSING LINK the

El camino al éxito

STS

REZA SHOJAEI

GOING AGAINST THE GRAIN: A CAREER IN iGAMING

ON THE GERMAN MARKET

The KING CARDS of

the of integrated FUTURE RESORTS

DISMANTLING THE GENDER DIVIDE

NUESTROS OBJETIVOS, SOMOS IMPARABLES "

NORDIS ALL IN

Getting to know

IS GAMIFICATION THE FUTURE?

GERMANY: NEW ER A the

STARTUP