Small Business Saturday 6th December 2014
Supporting, inspiring and promoting small businesses Small Business Saturday UK is a non-political, non-commercial, grassroots campaign, which exists to support, inspire and promote small business of all kinds, on the first Saturday in December each year. The campaign encourages businesses to promote themselves and work with other small businesses, and to encourage consumers to ‘shop local’ and support small businesses in their communities. Research last year suggested that 48% of consumers were aware of the day and spent in the region of £500m with small businesses! The initiative has attracted the support of leading business organisations including the Federation of Small Businesses, Association of City and Town Management, Association of Convenience Stores, Northern Ireland Independent Retail Trade Association and Ingenious Britain. It has received wide support from all political parties and a number of large corporations too.
“ 48% of consumers were aware of the day and spent in the region of £500m with small businesses! ” American Express founded the successful Small Business Saturday initiative in the U.S. in 2010 and is an active supporter of the programme in the UK.
Plymouth FSB is supporting Small Business Saturday The Plymouth Branch of the Federation of Small Businesses is supporting Small Business Saturday and will be a hosting visits to Plymouth’s Independent Quarter by local MPs and Plymouth City Council during Saturday 6th December, highlighting the wealth and variety of our small retailers and entrepreneurs. Plymouth FSB has been actively promoting this day for a couple of months now, in a voluntary capacity, because we want Plymouth to be proud of its small and micro businesses, whatever they do.
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Plymouth City Council is urging shoppers to join the nation in supporting their local independent retailers as part of this national campaign. Thousands of independent retail and hospitality businesses across the UK will be holding special events and promotions as part of the day, including themed windows, high street festivities, discounts and offers to encourage people to buy from independent shops and boost their profitability on what is thought to be the busiest day for shopping in the lead up to Christmas.
“ This is a great campaign to promote Plymouth’s small businesses who are making our city centre unique and distinctive as a shopping destination”
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Shoppers in Plymouth are asked to take this day as an opportunity to shop differently by visiting smaller, independent and family owned businesses instead of larger chains and supermarkets. Plymouth has two Business Improvement Districts, in the city centre around 270 businesses are located in the independent quarter of the city, with an additional 100 in the Plymouth City Market, making Plymouth city centre has one of the largest independent quarters in the country. Stefan Krause City Centre Manager explains: “This is a great campaign to promote Plymouth’s small businesses who are making our city centre unique and distinctive as a shopping destination. I am very keen to take up any opportunity to support small businesses in the City Centre.” In the Waterfront area there are over 600 businesses located across the Hoe, Barbican and Royal William Yard. The majority of these are independently owned and run, Sarah O’Leary, Plymouth Waterfront Manager said “Plymouth Waterfront Partnership is supporting this event to highlight just how important small businesses are to our economy and community. I hope shoppers to the city will explore the wide range of shops we have in the waterfront area”.
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www.smallbusinesssaturdayuk.com