SigComm is a full-blown ad agency rolled into one easy-to-work-with-person — marketing-minded designer, Signy plus her small team. We don’t just design. We write persuasively… solving business problems and selling products, services and ideas.
We enable our customers to look & project their best — while they concentrate on their core business. We sweat the pixels and the ink to deliver good-looking, hard-working collateral efficiently.
We love our jobs and our customers, and we work hard to ensure smiles all-around.
PHILOSOPHY:
» First and foremost — always design for the end-audience & the communication goals.
» Significant Communication selects appropriate top-quality typefaces, colors, images, papers and printers to speak LOUDLY to the target audience while listening to the project budget.
» Customers can count on me to be their graphics “vault” — an archive they can call upon — a graphics guru when in need. Like having a good mechanic.
» I aim to help my customers look and stay looking their best. That means whenever possible I provide design elements and pieces to allow my customers to improve their own communication. I am part graphics coach and communication advisor. I design the bigger stuff and coach my customers to run with it.
» There’s a lot of messy information out there. Feels good to clean it up.
Proven Success: Explosive Growth at ACRM
2011 - 2025
“ACRM is the
ORGANIZATION to advance interdisciplinary rehabilitation research and education”
BETH FRATES, MD, FACLM, DipABLM
SigComm marketing leadership and creative campaigns drove massive growth at ACRM:
462% membership increase — from 171 to 95,000+
922% boost in conference attendance — from 289 to 2,955
Expanded from 2 to 23 community groups
From rebranding and content marketing to product launches and high-revenue sponsorships, every campaign was built for impact. Smart creative strategy, compelling messaging, and storytelling using ACRM customers helped turn ACRM into the professional community of choice for physical medicine and rehabilitation field.
GROW with US
Join an ACRM community group. Many open leadership positions are available. Enhance your network. Grow your CV. Find your professional home. You are welcome here…
CLIENT: consumer / health care
JOB: Branding overhaul and visual branding system
SCOPE: layout and design based on branding guidelines; tables set-up, numerous versions; intricate data
JOB: design self-mailer brochures and coordinating pieces for benefits roll-out
SCOPE: custom layout/design using established style precedent (fonts, colors); information design for data-heavy content
Trade show exhibit — banner designs (Only top half visible behind the exhibit counter).
BEFORE…
Digital Signage
> An amenity your guests will remember
> Your guests view live, continuously updated airport departures and arrivals
Convenience to your guests
Provide your guests the convenience of viewing the live airport arrival/departure screens.
Cities, flight numbers, scheduled and actual arrival/departure times, airline logos, and gates are displayed – just like at the airport.
Flights sorted by city names allow guests to quickly check their flights and identify alternative flights.
Flight information for multiple airports is displayed for cities served by more than one airport, allowing your guests to select the airport offering flights that best suit their schedule. Examples include: Chicago’s O’Hare and Midway; and New York’s Kennedy, LaGuardia, and Newark.
Convenience to the hotelier
Flyte Systems works with your digital signage provider to get FlyteChannel up-and-running – quickly and smoothly.
Convenience to the digital signage TV provider
FlyteChannel is delivered in the format compatible with your digital signage provider’s system, making the addition of your airport screens easy.
Current and reliable
Your FlyteChannel is continuously remotely monitored and managed by Flyte Systems.
Any problems automatically notify Flyte Systems technical staff – who promptly initiate troubleshooting procedures and the required remote, or on-site response.
FlightChannel continuously adapts to changes at your airport – gates, airlines, logos are automatically updated.
Cost-effective and Convenient
Flyte Systems offers multi-property discounts and discounts on other Flyte Systems products (FlyteBoard and FlytePass).
Contact Flyte Systems or your digital signage provider to request FlyteChannel for your hotel.
3515 Martens Street Franklin Park, IL 60131
877-GO-FLYTE www.flytesystems.com
JOB: Sales sheets designed and delivered to client in Microsoft Word for easy updating in-house.
Trade show exhibit design
CLIENT: business-to-business / direct mail fulfillment house
JOB: rebranding: logo & identity, trade show exhibit design and portfolio with insert set
SCOPE: creative direction, layout, design and production management
JOB: rebranding: Identity, overview brochure, postcards, portfolio with insert set
SCOPE: creative direction, layout, design and production management
IDENTITY SYSTEM
CLIENT: independent financial advisor
JOB: log & complete branding system
SCOPE: all creative — design & writing, marketing consulting, print production management and website design
CLIENT: retail
JOB: logo & complete branding system
SCOPE: creative direction design, slogan writing, all copywriting, print production management and website design
HILTON
AD DESIGN SAMPLES
MORE SAMPLES
State-of-the-Art Intellectual Property
Protection
“ My job is to make your job easier ”
—Signy Roberts // owner, designer, office cleaner
Most significantly, I am proud to have been able to donate a tidy, meaningful chunk o’ profits since I have been in business { since 1999! } I try to help out various charities each year — from local homeless shelters to Habitat for Humanity and small do-good organizations around the world. This is where design is more than design. It is SIGnificant COMMunication.
thank you for your interest + your consideration have a happy day
