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22@Barcelona: The Innovation District

22@Barcelona: From Industrial Economy to Knowledge Based Economy Josep M. PiquĂŠ


Agenda

1

22@Barcelona: Challenges

2

22@Barcelona: Actions

3

22@Barcelona: Urban Development

4

22@Barcelona: Economic Development

5

22@Barcelona: Social Development

6

22@Barcelona: Outcomes


1 22@Barcelona: Challenges


Among the main European capitals


Barcelona’s Metropolitan Area


22@Barcelona, included in the Ensanche’s plan (1859)


1860 - 1960: the “Catalan Manchester�


1960 - 1990: obsolescence and degradation


The Barcelona’s eastern transformation

Sagrera AVE Forum 2004

22@Barcelona

Olympic Village 1992


2 22@Barcelona: Actions


Knowledge City on Smart City

A new model of making city The City as a Platform of the Knowledge Economy and Society


Conceptual model

Phase 3

Phase 2

Phase 1

Smart City

Town Planning Building Infrastructure

Knowledge Economy Companies

Knowledge Society Citizens


Value chain

Talent

Attraction

Retention

Development

Creation

Company

Promotion

Location

Coaching

Growth

Science

Technology

Company

Market

Planning

Management

Infrastruct.

Construction

Knowledge City

Smart City


The 22@ Plan, a Model of Knowledge City on Smart City

@ ECONOMICS

GREEN INFRASTRUCTURES

HOUSING

SCIENCE AND TECH

MOBILITY

QUALITY OF LIFE

SMART GROWTH

GREEN GROWTH

INCLUSIVE GROWTH


3 22@ Barcelona: Urban Development


The scale of 22@Barcelona

The scale of the project: Territory

198,26 Ha (115 city blocks)

New gross floor space

4.000.000 m²

• Productive Activities

3.200.000m2

• Housing, facilities and services

800.000 m2

Increase in green spaces

114.000 m²

Increase in facilities

145.000 m²

Investment in infrastructures

200 million €


Urban planning. Density

Build ability: m² of ceiling/m² of land

Increase density: 3

SOCIAL HOUSING

2’7 -

@ ACTIVITIES

2’2 2’0 -

URBAN PRODUCTIVE ACTIVITIES

INDUSTRIAL ACTIVITIES 0 CLAVE 22a 22a CODE

CLAVE 22@ 22@ CODE

Balance public and private benefits: PRIVATE BENEFITS  More productive uses: 22a  22@

PUBLIC BENEFITS

 Higher density: 2 2,2 / 2,7

 Free cession of land: 10% for 7@ facilities 10% for subsidized housing 10% for green areas  Eventual opening of streets

 Leadind edge infrastructures

 Financing a part of the Special Infrastructure Plan


Special Infrastructures Plan: The Backbone of the Smart City

New mobility plan

Wi-fi and optic fiber

New energy networks

Selective pneumatic waste collection

New heating and cooling system

Underground galleries


22@UrbanLab 22@UrbanLab

Led


Open Innovation in Cities Government The City as a Platform The City as Organization Public Procurement

University Driven Research Tech Transfer Urban Lab

Triple Helix

City Challenges Citizens needs Ecology of Innovation Industry

Golden References Customer Insights Scalability


4 22@ Barcelona: Economic Development


Urban clusters Cluster strategies Transversal programs

Clusters policy

Entrepreneurship Services for companies Internationalization Community of professionals Relation between clusters Marketing

MEDIA

ENERGY

MEDTECH

ICT

DESIGN


Leadership of projects: current situation and forecast 22@Barcelona: Clusters & activities

Companies Institutions Universities Technological centers Incubators

Entrepreneurs Specific spaces Dissemination spaces Residences Other services


Media Cluster

Companies

MediaPro, Lavinia, Cromosoma‌

Institutions

RNE, CAC, Barcelona TV‌

Specifics spaces

Universities Technological centers Incubators Residences Dissemination

Audiovisual Production Centre (PBM)

UPF, UB, UOC Barcelona Media-Innovation Centre Barcelona Activa - Almogavers Melon District / Ciutadella Media Factory


ICT Cluster

Companies

T-Systems, Indra, Telef贸nica

Institutions

CMT, Localret, AENOR

Specifics spaces

Universities Technological centers Incubators Residences Dissemination

Interface building, Media-TIC building

UB, UPC BDigital Tech Centre Barcelona Activa - Gl貌rias Melon District Cibernarium


Media & ICT Campus BARCELONA ACTIVA AGBAR TOWER

RBA HQ.

IMAGINA BUILDING: Mediapro, CIBM, Yahoo!, TCI,…

GREEN AREAS INDRA

INTERFACE BUILDING: IMI, Indra & AENOR

RNE

AUDIOVISUAL PRODUCTION CENTRE COMMUNICATION FACULTY (UPF)

T-SYSTEMS HQ. & BARCELONA DIGITAL

VILA CASAS MUSEUM OF CONTEMPORARY ART

BARCELONA TV

SUBSIDIZED HOUSING

MEDIA-TIC BUILDING


Clean Energy Cluster: Interuniversity Campus of Besòs

Companies

Endesa, Ecotècnia, Agbar

Institutions

ITER, BCN Chamber of Commerce

Specifics spaces

Universities Technological centers

Campus Offices

UB, UPC IREC

Incubators

b_TEC Incubator

Residences

b_TEC Residence

Dissemination

Campus services


Health Cluster

Companies

Matachana, Gaes, Sanofi Aventis, Isdin, Telemedicine

Institutions

CatSalut, Blood Bank, BIOCAT

Specifics spaces

Universities Technological centers Incubators Residences Dissemination

Health Building, BIO Enterprise Park

UB, UPC, Official Nursing College 22@MedTech Health Building Nido Health Building


Design Cluster

Companies

G-Star Raw, ADD, Node, Estudi Arola, Morera Design, Bassat Ogilvy

Institutions

BCD

Specifics spaces

Universities Technological centers Incubators Residences Dissemination

Palo Alto, PBM, Hub Design

BAU-UVic, UPC, IAAC KIM BCN Hub Design Melon District / Ciutadella Hub Design


Cluster’s leader agents

Smart City


Smart City Campus


5 22@ Barcelona: Social Development


Space of personal relation

22@ Space of Personal Relation 22@Talent For the professionals

For the neighbours

• International Community: IN22@ • Networking: 22@Update Breakfast,… • 22@Network

• 22@CreaTalent • 22@Digital District • 22@Staying in company

Increase of the belonging feeling Creation of the community 22@ Pride to work/live in 22@


The City as Externality: Art, Culture and Technology creation 22@ Cultural Factories Old Factories as Public Space for Art, Culture and Technology creation. www.hangar.org www.laescocesa.org

Can Ricart

La Escocesa


6 22@ Barcelona: Outcomes


Urban Transformation URBAN PLANNING

BUILDING (m² overground)

- 69% of 200 Hectares already planned.

General:

- 83 of 137 approved plans are private.

URBAN MANAGEMENT -Management of 47 % of the land (625.000m² of soil)

- permissions to built 1.397.469 m² (24 %)

Economic Activity: 642.908 m².

-200.000m² become public

Housing:

-45,26 M€ paid by the Special Plan of

-1.160 in use, 410 in permission,308 in project.

Infrastructures.

Facilities:

SPECIAL PLAN OF

-101.132 m² in use.

INFRASTRUCTURES -14,4 lineal Km of roads built,(40 % of the overall).

Green zones: - 37.000 m² in use.


Economic Transformation

New companies located in the district since 2000

New jobs in 22@Barcelona since 2000

Companies already located or in process to be installed

Employees of companies already located or in process to be installed

1.502

41’8% newly created

61,7 % ICT 26%

Design 24%

Total Turnover (Annual) Others % MedTech 5%

44.600

Media 11% Energy 4%

6.000 M â‚Ź


Investment and Taxes

Total Invesment (Accumulated) Investment in Buildings

2.772,4 M€

Total Local Taxes (2012)

27,1 M€

1.787,6 M€

Investment in Infrastructures

192,3 M€

Tax Planning permission(2012)

6,7 M€

Investment in Land

793,4 M€

Permanent Local Taxes (2012)

20,4 M€


Thank you!

Josep Miquel PiquĂŠ jmpique@22Barcelona.cat www.slideshare.net/jmpique


www.22barcelona.com


Barcelona: 22@, Innovation District