Personal Branding

Sid YO Fashion Marketing Oscar Betancur FASM 2107 Summer 2017

CONTENTS

1

statement

2

keywords

3

inspiration

4

sketches

5

colors

6

drafts

7

finals

1 statement

My goal is to become refined and professional in the Fashion Marketing field, while still staying true to my fun and free-spirited self. I enjoy living my life very colorfully and I want my brand to exemplify that. I have chosen a design that truely represents myself and is timesless. Vintage always comes back in style, therefore can anything ever go out of style? I wish to be able to carry my brand identity along with me no matter where my work takes me in this amazing life.

2 keywords

bright eclectic

BOLD

feminine playful

3

inspiration

LOGOS

letter head / resume

4 sketches

digital sketches

5 colors

Sid YO

Sid YO

6 drafts

business card

Fashion Marketing 904.123.9514 sidney.yost@gmail.com

Fashion Marketing 904.123.9514 sidney.yost@gmail.com

Sid YO Sid YO

Sidney Yost

Fashion Marketing 904.123.9514 sidney.yost@gmail.com

Sidney Yost

Sid YO

Sidney Yost

Sidney Yost

Sid YO

Fashion Marketing 904.123.9514 sidney.yost@gmail.com

letter head / resume Sidney Yost 904.234.9514

Sidney

Fashion Marketing sidney.yost@gmail.com Sidney Yost

Fashion Marketing

904.234.9514 sidney.yost@gmail.com

letter head / resume Sidney Yost Fashion Marketing 904.234.9514 sidney.yost@gmail.com

Sidney Yost

Fashion Marketing

904.234.9514

sidney.yost@gmail.com

7

finals

Sid YO final logo

YO

Sidney Yost

Fashion Marketing 904.123.9514 sidney.yost@gmail.com

Sid YO

Sidney Yost

Sidney Yost Fashion Marketing 904.234.9514 sidney.yost@gmail.com

Fashion Marketing 904.123.9514 sidney.yost@gmail.com

Sidney Yost Fashion Marketing 904.234.9514 sidney.yost@gmail.com

final letter head, business card, & email signature

Sidney Yost

Fashion Marketing

904.234.9514

Sidney Yost Fashion Marketing 904.234.9514 sidney.yost@gmail.com

sidney.yost@gmail.com

The Bolles School, Graduated May 23, 2015 7400 San Jose Blvd. Jacksonville, FL 32217

Education

Awards & Special Recognition

Savannah College of Art and Design, Graduating June 2019 expected, 342 Bull St, Savannah, Georgia 31402, Fashion Marketing Major and Photography Minor All American Dance Champion (UDA) (2013, 2014) Macy’s Day Parade (2014) dancing in it with UDA Photography Assistant/Lab Tech (Senior Year)

June 26, 2017

River City Elite Cheer & Dance, Camp Instructor – Summers (2013, 2014) prepared for camp in advance, choreographed taught routines to campers, lead the camp as Head Instructor Corky Rogers Football Camp Assistant – Summers (2013, 2014, 2015, 2016) handled registration, taking money, ordered t-shirts, passed out equipment, made and sold gatorade

Work Experience

2006 Habersham Street Savannah, Georgia 31401

Hostess at BB’s Restaurant in Jacksonville, Florida (March 2015 - January 2016, 18-24hrs/week) –made reservations, handled the phone, took orders, delivered and set up catering orders Certified Babysitter – (2010 - 2017) – certified from a course at St. Vincent’s Hospital, babysit/nanny summer 2017 Sales Associate at Red Clover in Savannah, Georgia (August 2016 – now) helps with costumers, dressing rooms, organizing the store, styles for the windows and helps with social media styling Barista at the Coffee Bar in The Paris Market in Savannah, Georgia (September 2016 – January 2017) helps prep food and make coffee for costumers

Dear Dolls Kill Management Team: I am writing to you to inform you of my interest in your Styling and Production Creative Intern position. I found this position on your website and amd extremely interested. Dolls Kill values individuality and uniqueness and I am all about those characteristics as well.

I believe that I would be the perfect matchi for this internship. I have great experience with styling and production from many different photoshoots I have helped organize. I also have great collaboration skills and can very easily work in groups and with others. I have work experience in retail, which helps me stay organized with all of my surrounds. My retail experience has also taught me how to report to a Manager, like I would have to with this Internship. I would bring a very outgoing, and enthuseastic attitude to this very unique and fun work place, but I will also be able to control myself and follow directions, and stay on tasks. Through my education at SCAD (Savannah College of Art and Design), I have been able to learn many design concepts as well as computer skills and applications.

As of now I am currently located in Savannah, Georgia, but I am aware that this Internship is in San Fransisco, California. I would be more than happy to video chat with you and talk more face to face, and then hopefully fly out to the Dolls Kill headquarters for the summer. My resume is attached with my past experience, skills, references, and more. If you have any questions please email or call me. Thank you so much and I look forward to hearing from you soon!

Sincerely,

Creative Skills

References

Creative Direction Social Media Writing Styling

Professional Detail Oriented Time Management Customer Service Leadership / Mentoring

Software Adobe Photoshop Adobe Illustrator Adobe InDesign Adobe Lightroom Microsoft Office

Sidney Yost

Leah Riffle Red Clover Owner 912.236.4053 redcloverinc@yahoo.com Tracy Yost Cheer Camp Owner 904.885.4821 yost.tracy@yahoo.com

final resume & cover letter

Sid YO