Book2: Visual Standards Guide [RadioShack]:
GR 604 Nature of Identity / Student
Shuo Huang
Contents:
Graphic & Imagery
ABOUT/ Radio Shack is a tech retailer focused on providing accessible technology solutions, ranging from DIY electronics to emerging innovations like smart home devices and virtual reality. The brand caters to tech enthusiasts, hobbyists, and professionals who seek to explore, repair, and innovate using technology. With a long history in the consumer electronics space, RadioShack now aims to empower individuals by offering tools, expert guidance, and repair services that foster creativity and sustainability. The brand’s mission is to make technology approachable and empowering, helping people solve their own tech challenges while contributing to a more sustainable future.
New Radioshack
Connecting people with technology that inspires creativity, problem-solving, and progress.
- our new mission statement
started with the new mission statement, and three keywords that evolved intothree divergent visual directions.
Innovation/
While staying true to its roots, RadioShack’s future lies in embracing cutting-edge technology. The brand will focus on emerging areas such as virtual reality, smart home tech, and other forward-thinking innovations that keep pace with evolving consumer needs. Supporting Fact: The addition of 500 new tech products and the expansion into VR and smart devices positions RadioShack as a leader in offering accessible, innovative solutions
Empowerment/
RadioShack aims to empower individuals by providing the tools, resources, and expertise needed to take control of their technology. Whether through DIY repair kits, tech solutions, or educational workshops, the brand encourages users to become creators and problem-solvers, promoting confidence and independence in handling their tech needs.
Accessibility/
RadioShack promotes the repair and reuse of technology, reducing ele RadioShack’s mission is to ensure that everyone, regardless of skill level or budget, can access quality technology. By offering affordable tech tools and user-friendly solutions, the brand empowers a wide range of users to engage with technology confidently and creatively.
Innovation
“Future-Forward Thinking, Immediate Impact”
Represents the brand’s commitment to not only staying ahead of the latest technological trends but also making these advancements immediately relevant and practical for users today. It’s about creating an experience where innovation is not just a buzzword but a tangible part of everyday life. Users can enjoy technology that feels fresh, new, and ahead of the curve while also being able to integrate these tools seamlessly into their current needs, making the future accessible right now.
Empowerment
“Unleash Your Inner Creator”
Focuses on the brand’s mission to inspire individuals to explore their creative potential through hands-on learning and DIY experiences. It’s not just about providing products but offering opportunities for users to build, repair, and innovate independently. The goal is to cultivate a sense of self-reliance and confidence, where each project becomes a chance to learn new skills. This approach nurtures a community of creators who are eager to experiment, try new things, and bring their ideas to life.
Accessibility
“Tech for All, Within Reach”
Highlights the brand’s focus on ensuring that advanced technology is available and affordable for everyone, regardless of their background, technical knowledge, or financial situation. It’s about breaking down the barriers that often prevent people from engaging with new tech, making it easier for anyone to explore, learn, and benefit from cuttingedge innovations. This approach promotes inclusivity, ensuring that every individual, from beginners to seasoned tech enthusiasts, feels welcome and supported in their journey towards understanding and utilizing modern technology.
10 Refineds
Empowerment
“Unleash Your Inner Creator”
10 Refineds
VISUAL SYSTEM
10 Refineds
SKETCHES
Refined sketches from Round 01
SKETCHES
RadioShack
RadioShack
Old Logo
Logo
New
Our New Logo
Our new logo design for RadioShack creatively combines an arrow with the letter "R," symbolizing both direction and momentum. This fresh, modern approach reflects RadioShack's commitment to innovation and progress, while the bold design remains rooted in our brand's legacy, creating a dynamic, memorable mark for the future.
Logo In Black and White
Logo Anatomy
Articulat CF
Connecting people with technology that inspires creativity, problem-solving, and progress.
context
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr
Ss Tt Uu Vv Xx Yy Zz
0123456789
title
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll
Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv
Xx Yy Zz
0123456789
Secondary title
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo
Pp Qq Rr Ss Tt Uu Vv Xx Yy Zz
0123456789
COLOR PALETTE
#3eb549
HSB:126/66/76
RGB:62/181/73
#292513
HSB:48/54/16
RGB:41/31/19
#c8da2b
HSB:66/80/86
RGB:200/218/43
#b282ba
HSB:292/30/73
RGB:178/130/78