Shugart Realty Group Listing Presentation

marketing

PRESENTATION

Dear Homeowner,

Thank you for the opportunity to present this comprehensive marketing plan to you. This plan outlines the tools that will provide maximum exposure for your home to ensure that we successfully secure a buyer at your terms.

We have included information regarding:

Details on Jason Mitchell Group

A marketing plan customized to the needs of your home

A detailed summary of the market conditions and comparable properties

This Competitive Market Analysis (CMA) was prepared by selecting properties that have recently sold in your market. The successes or failures experienced in marketing these properties provide important indications of how to create the most effective

Again, we appreciate the opportunity to provide this service to you and look forward to representing you in the professional marketing of your property.

FOUNDER AND PRESIDENT, SHUGART REALTY GROUP

WHO WE ARE

SHUGART REALTY GROUP MISSION STATEMENT

Our mission is to build relationships with our clients and teammates to achieve excellence in real estate.

NOTABLE STATISTICS & AWARDS

What our clients are saying

“Shugart Realty Group are consummate professionals who will always get the job done. I’ve partnered with them several times over the past few years. Their work ethic, follow up and expertise are unparalleled. Shugart Realty Group will represent you to the highest degree. I recommend them with zero hesitation.”

-Mead, Buyer & Seller

“Shugart Realty Group is incredibly knowledgeable, patient, and responsive. I have pretty high standards for real estate and customer service, and they exceeded those expectations by a long shot. Highly recommend!

-Tanner, Seller

“Shugart Realty Group did an amazing job selling our house, the photos taken and the marketing behind the listing was exceptional and made our property stand out above the rest. We had a quick painless sale and could not have done it without Shugart Realty Group.

-Plum, Seller

I’ve bought and sold a number of homes now, and Shugart Realty Group are the hardest working agents I’ve had the privilege of working with. They helped us sell in a very competitive market and would highly recommend him to family and friends!

-Brian, Buyer & Seller

THE LISTING PROCESS

Our team is committed to guiding you through the listing process and will stop at nothing to achieve the highest level of client satisfaction. Our experienced team values open communication and is equipped with the resources needed to enhance the marketability of your property and attract the right buyers.

When working with Shugart Realty Group you can count on superior results.

To make the listing process efficient and effective, we will take a thorough approach, which includes the following steps:

1.INITIAL CONSULTATION

Conduct a thorough assessment of property history, improvements made and notable features of your home

3.TIMELINE

Lead a discussion about seller needs, schedule, expected number of days on market, list date and marketing calendar

5.LISTING LAUNCH

If the seller chooses not to go straight to market there are other options such as Coming Soon and Firm Exclusive

7.DUE DILIGENCE

Once Under Contract our Transaction Coordinator handles home inspections, repair requests, closing attorney, property survey and appraisals

2.DETERMINING VALUE

Deliver a comprehensive analysis of comparable properties to determine the optimal list price for your home

4.PRE-LISTING EFFORTS

Offer advice and recommendations for home staging and property enhancements to consider prior to listing

6.NEGOTIATING EXPERTISE

Provide counsel and act as an intermediary while negotiating the best price for you

8.CLOSING

Handle all paperwork including transaction documents, disclosures and appropriate contractual items

VENDOR RECOMMENDATIONS

Throughout the process of selling your home, there will be many professionals you will need to enlist to ensure a smooth transaction. Shugart Realty Group will provide you with the resources you need and connect you with trusted vendors that will assist you along the way.

• Home Warranty Company

• Contractor

• Real Estate Attorney

• Professional Stager

• Lender

• Insurance Company

• Cleaning Services

• Moving & Storage

SELLER’S CHECKLIST

Making sure your home is in optimal showing condition will set it apart from the competition and help to secure the highest price in the shortest amount of time. The following tips will help prepare your home for sale.

A buyer’s overall perspective on your home begins with the first impression.

STAGE YOUR HOME

Set the scene by preparing your property to show. Neutralize your home by removing bulky furniture, personal photos and clutter. Adding subtle personal accessories such as a simple centerpiece, accent pillows or a floral arrangement can help liven up a room and make potential buyers feel like they’re touring a model home.

HOME REPAIRS CURB APPEAL

The smallest improvements can make the biggest difference! Here are a few minor repairs to consider before listing your home:

3 Paint walls and ceiling a neutral color

3 Re-grout tile and walls

3 Restore hardware and fixtures as needed

3 Improve lighting by replacing light bulbs with higher-wattage bulbs

3 Repair any signs of water damage

3 Refinish floors to minimize wear and tear

3 Spruce up the lawn and landscaping

3 Add fresh flowers

3 Check for cracks or exterior features that could use a minor repair

DEEP CLEAN

3 Clean all windows and screens to allow as much light as possible into your home

3 Remove clutter

3 Clean and polish floors, lighting fixtures and faucets

3 Dust and vacuum regularly

3 Eliminate any odors

MARKETING TOOLS

We customize property marketing strategies to target where buyers are looking - both online and in person. Plus, we make listings shine with the best photography and content.

PROFESSIONAL PHOTOGRAPHY

Professional and high-resolution photographs are the most important marketing tools for selling a home. Each Shugart Realty Group listing includes a professional photography package of 48 photos, professional floor plans and drone photography if appropriate.

FLYERS & BROCHURES

Property brochures can be created by our marketing manager. Clean layouts with highresolution photography accompany thoughtfully written property descriptions, disclosure statements and anything else that the buyer needs to make an offer.

DIRECT MAIL

Direct mail pieces are created to target specific and qualified buyers. Options include postcards and flyers that build awareness of your listing while highlighting the unique qualities and features of the property.

DIGITAL MARKETING

Email blasts, digital brochures and electronic announcements about your listing are distributed to Shugart Realty Group’s expansive database of top Charlotte agents

MULTIPLE LISTING SERVICE

Your property is listed on the MLS, the most up-to-date and accurate online resource for buyer’s agents. The MLS allows us to thoroughly explain features of a property and track interest of potential buyers.

SOCIAL MEDIA

Boosted Instagram and Facebook ads create excitement for your listing and target users in the market for a new home.

SIGNAGE

We install custom signs in the best location for your property. Signs are designed to maximum visibility with agent contact information clearly displayed.

Each listing is featured on ShugartRealtyGroup.com. Property details, photographs and property information are clearly displayed, making it easy for buyers to reach out to us to learn more.

ENHANCED ONLINE EXPOSURE

Your property will syndicate to over 150 websites where buyers browse. Listings are enhanced and receive the maximum level of exposure on websites such as Zillow.com, Realtor.com Showcase Agent and Homes.com Choice Membership.

Your listing is distributed to hundreds of top real estate websites including the following:

Zillow

Realtor.com

Homes.com

WikiRealty LotNetwork

RealtyTrac Landsearch

DreamHomeList.com

Homes & Land

Listings-to-Leads

Adwerx

Apartment Advisor

Apartment List

Batch Leads

Breakthrough Broker

Comcast

DirectOffer

Harmon Homes and More

Home2.me

Homebot

HomePath

HomeSteps

HomeWinks

Houses for Sale

Housing Now

Lake Homes USA

Land US

Listing Videos

Mashvisor

My Rent To Own

Nextdoor

Parkbench

Properties Online

Property Path

Prop Stream

Rent.com

Rentberry

Back At You

HomeSpotter

Foreclosure.com

MoveTube

Ideal Estate

Find A Place 4 Me

Point 2 Homes

Amarki

Apartment Guide

AreaVibes

Fast App Clayton

Corefact

Flipcomp

Highrises

HomeBidz

Homefinder

Home Price Trends

House Value Store

House for Sale

Hulilly

Juwai.com

KotoHomes List Reports

New Home Source

DigiPropz

Perfleek

Property Share

Property Simple

Realty Store

Rentals.com

Rent Hop Land.com

Ylopo

Tweener Homes

VisualShows

Zumper

OUTREACH

REVERSE PROSPECTING

Our team will reach out to other agents who have sent your listing to their clients through the MLS system. This allows us to proactively work with those agents to sell your property.

OPEN HOUSES

Open houses are a great opportunity to get more exposure throughout the neighborhood and neighboring areas. We typically like to hold these the first weekend the property is live. If your home is not getting shown, we will determine if additional open houses are a good option.

FIRM EXCLUSIVE

With a Firm Exclusive agreement your home will be advertised off-market in our brokerage firm.

DOOR KNOCKING

Door knocking is a powerful way for your listing to stand out and alert the neighbors your property is for sale. We will attempt to personally talk to your neighbors as they occasionally can refer buyers to your property.

GRASSROOTS

Our team dedicates time specifically to placing calls and sending emails to our network of top agents and past clients informing them about your listing.

CONTRACT TO CLOSE

Once you accept and sign an offer, your home is considered to be “Under Contract” and the closing process begins. Shugart Realty Group’s Transaction Coordinator will take the lead in this process and your agent will be there to guide you through each step.

We’ve simplified the Under Contract process into 9 steps to help you finalize the sale of yourw hom e.

1.UNDER CONTRACT

2.DUE DILIGENCE

3.INSPECTION & NEGOTIATIONS

4.TITLE SEARCH & SURVEY

5.APPRAISAL & LOAN APPROVAL

6. REPAIRS MADE & TRACKED

7. REVIEW CLOSING DISCLOSURES

8.FINAL WALKTHROUGH

9.CLOSING, RECORDING & KEYS

Your guide to closing day

WHAT TO BRING TO CLOSING

A valid government-issued picture ID

House keys

Garage door opener

Mailbox and any other spare keys

ATTORNEY DUTIES

The attorney will look over the purchase contract and identify what payments are owed and by whom; prepare documents for the closing’ conduct the closing; make sure taxes, title searches, real estate commissions and other closing costs are paid; ensure that the buyer’s title is recorded; and ensure that you receive any monies due to you.

POTENTIAL CLOSING EXPENSES

Mortgage balance & equity lines

Unpaid property taxes, if applicable

Unpaid special assessments on your property

Prorated rent, if applicable

Deed transfer tax

Attorney fees

Agents commissions

Document preparations