These 3 flaws are destroying all your email marketing efforts

These 3 Flaws are Destroying All Your Email Marketing Efforts

Even though everyone’s doing it, email marketing is still very effective and one of the most used client acquisition technique in the world.

Several tech gurus have their distinct opinion on whether or the email marketing should be the part of a business’ strategy or not.

However, with my experience in a ​web development service in the recent years, I figured out that most of the high-end clients we got, came directly from our email marketing efforts. Some of our competitors who didn’t stay abreast of an email marketing strategy reported a gradual decrement in the overall sales.

But, this fact doesn’t support the fact that all the promotional emails in the inbox are appreciated. Sometimes, organizations fail to get the most out of their email marketing efforts. Some blemishes made in the planning, executing, and processing keeps your firm’s name in the spam box.

1. Not Maintaining the Relevance

If you don’t know anything about your prospect, then better don’t send them an email instead of acknowledging them about one of your random offerings and nudging them to buy something from you. Instead, have look at their Facebook or Linkedin profile, know about their field of work or interest and personalize your emails.

2. The Worst Moments Experts suggest that if you approach a customer in their best moment with a service they actually need and at a price they really are

comfortable with. Send an email to a prospect if you actually have any information to share or something to say. Otherwise, stay put.

3. Promotions that Look Like Promotions

Nothing is more boring for your potential clients to check an email in the inbox and get bombarded with the same time of promotional buzz over and over again. Hence, craft your content smartly and strategically in a way that it catches the eyes of clients in a flash. Remember, the attention

span of an average human being is only 7 seconds. And that’s the time you got to show your magic.

If a firm can spend as much as $10,000 to ​hire a web developer then, setting a monthly budget of $500 to hire a professional ​email marketing service or software wouldn’t be assumed as an extravagance. I am pretty sure that adopting a proper email marketing strategy in your campaign would return you great results in a time span of two to three months.

Source: ​https://goo.gl/k3TB6X1

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