Latest mobile marketing trends every entrepreneur should know

Latest Mobile Marketing Trends Every Entrepreneur Should Know Today when I look behind, I realize how drastically the technology has changed.

There were days when we had no technical resources available to communicate with each other. But, today we have several handy digital devices to connect with each other and one of the most popular devices among them is a smartphone.

As per the recent statics, more than 65 percent of the population of the world is using cell phones and approx 178.1 billion mobile apps are connected to those cell phones. The current number of cell phone users and ​Mobile app download​s is expected to grow up to a big number by 2019.

These statics say a lot about the transforming market of the mobile industry. Not just the mobile phone users are augmenting but, the mobile apps too. This

augmentation has changed the complete structure of doing business. Now, every business has to have a mobile app in order to stay in the competition.

While the mobility world is making us wonder, we are thinking “what the future holds for us�. Every now and then the mobile app trends are upgrading and new features are getting invented.

It’s really important for all the businesses to be updated about the latest mobile marketing trends in order to mark their business appearance. So, for all the entrepreneurs I have prepared a short list of the most trending mobile marketing news.

Accelerated Mobile Pages Google introduced (AMP) Accelerated Mobile Pages that helps website pages to get loaded easily and quickly using fewer resources on mobile devices. Although it was officially launched in Feb 2016, it is expected to be another upcoming trend now.

AMP integrated into the Google search typically get loaded in less than one second. Many big brands have liked to AMP to avail the maximum benefits out of their websites. Have a look at what Wikipedia’s statics say about it: ● A year after the launch of AMP in 2017, Adobe stated AMP to have 7% of all the web traffic for top publishers in the United States. ● In May 2017, Google stated 900,000 web domains were publishing AMP with more than two billion AMP pages published globally. ● In June 2017 Twitter started linking to AMP pages from its iOS and Android apps.

AMP helps web apps to load more quickly across all the mobile devices while having the reduced bounce rate. It has the ability to double the visibility of your promotional ads and enhance your visitors.

Augmented Reality/Virtual Reality Apps AR/VR is earning a lot of popularity worldwide but, just a few years back no one even knew what are they and how they can help businesses to grow. The trend actually came into the fire at the beginning of 2017. Earlier these technologies were only used for the gaming and entertainment purposes but, now they possess a huge potential to transform a diverse range of industries.

In 2017, the installed base of AR apps was approx 340.8 million worldwide and it is expected to reach up to billions by 2019. When it comes to VR mobile apps, they were quite more popular than AR apps earlier. In 2017 the number of VR app users worldwide was 2 million and it is estimated to be double or triple in the upcoming years.

While AR allows companies to show their audience the relevance of their products in real-time, VR is used for company branding and aggressive marketing with a 3D vision of products.

After coming a long way from the beginning of my career and being a COO of a renowned organization ​SITSL​, my aim is to strengthen the roots of our business while reaching out the maximum number of satisfied customers.

If you have a unique web or app idea in mind then feel free to shoot an email to us for a free price estimation/quote @ – info@shubhashishit.com