3 almost forgotten digital marketing tactics to boost your rankings

3 Almost Forgotten Digital Marketing Tactics to Boost Your Rankings

For the businesses that run online, Google search rankings are the deciders of fate. And why not? Almost half of the world’s population used the internet in the last year. According to a speculation, that figure is expected to reach a whopping 75% by the end of the year 2020.

Marketing on the online platforms is as crucial for online and offline businesses as mouth publicity in the offline terrain. However, more than 30% businesses still don’t

have a clue that ​what actually digital marketing is and how it can help them in the long run.

One good omen for the digital marketers is more and more businesses have slowly started to show their interest in availing online marketing. And we can say that the future of digital marketing is great. But, as a marketer, you need to stay updated with all the latest techniques as well as the forgotten strategy that people hardly use but they contribute a lot in the rankings. Here’s the list:

1. Kill Negative Backlinks If you think that quantity is better than quality when it comes to backlinks, then you are probably wrong. If you or one of your colleague have ever created a few backlinks on the spammy websites, better kill them or they will slowly kill your rankings.

2. Learn and Use Skyscraper Content For those who never have heard about Skyscraper, the term suggests finding the best performing content ideas and pieces in your field and creating something better than what’s already present. That way, your rankings can be jumped by as much as 70% in the first month.

3. Landing Page Optimization

If you don’t optimize your landing pages in terms of content, alignment of elements, and graphics, your bounce rates will instantly rise up which is quite a bad indicator for Google bot while deciding the ranking of your website.

Hence, make it your first priority to optimize your pages.

To make a successful impact in the world of online marketing is tough. If you want your ​digital marketing service ​to be recognized as a pioneer, you need to take into consideration even the smallest of SEO technique such as optimizing the font.

Resources>> ​https://goo.gl/6F3VcL