6 ways integrated crm helps in increasing customer loyalty and boost restaurant business

Restaurant Konnects 31 West 34th Street, 8th Floor, New York City, NY 10001 http://www.restaurantkonnects.com/

Phone: +1(877)407-9321 Fax: (201) 508-1055

6 Ways Integrated CRM Helps In Increasing Customer Loyalty And Boost Restaurant Business Customer Relationship Management (CRM) is undoubtedly an integral part of running a successful customer-driven business. The businesses in which customer service and hospitality is the key source of sales, revenue and business reputation, having best CRM systems is of utmost importance. When it comes to the restaurant business, integrating POS with CRM can work wonders for your restaurant business.

Let us see how you can exploit central CRM to enhance customer relationship and increase their satisfaction and your business!

Restaurant Konnects 31 West 34th Street, 8th Floor, New York City, NY 10001 http://www.restaurantkonnects.com/

Phone: +1(877)407-9321 Fax: (201) 508-1055

Centralised CRM With centralised CRM, if a customer had dined at one of your restaurants of the chain then he becomes the customer of your entire food chain. This goes a great way in building customer loyalty, as via centralised CRM the details of the customer get registered and he/she can redeem offers at any of the locations of your brand. This further helps in following: • Categorising Customers You can categorize customers based on his expenditure, preferences, frequency of visits and so on. This way you can provide him with offers and discounts based on his category, building both customer relation and your sales strategy!

• Gathering Meal Preferences You can register the customers’ meal preferences in your CRM software and lodge details like which ingredients he allergic to and so on and impress him with your restaurant’s impeccable service.

Restaurant Konnects 31 West 34th Street, 8th Floor, New York City, NY 10001 http://www.restaurantkonnects.com/

Phone: +1(877)407-9321 Fax: (201) 508-1055

Marketing CRM is an effective customer management system solution to build marketing strategies and boost revenue. Once you have the details of the customer, his meal preferences and ordering habits, you can generate marketing strategies to retain old customers and lure new ones. Two major marketing ways are Email marketing and SMS marketing.

Restaurant Konnects 31 West 34th Street, 8th Floor, New York City, NY 10001 http://www.restaurantkonnects.com/

Phone: +1(877)407-9321 Fax: (201) 508-1055

Cloud Telephony Cloud telephony is an effective solution to avoid missed calls. For example, if a customer is given a number to call but the line is engaged, this with cloud telephony that call is automatically transferred to another line reducing call engagements. Further, with this technology, the entire details of the customer and his orders are displayed on the service provider’s screen allowing him to make suggestions.

Restaurant Konnects 31 West 34th Street, 8th Floor, New York City, NY 10001 http://www.restaurantkonnects.com/

Phone: +1(877)407-9321 Fax: (201) 508-1055

Customer Loyalty The information of the customer automatically gets updated in the system with POS and helps in managing customer loyalty. POS integrated CRM system is an effective solution for offering customer loyalty cards to regular customers and encourage irregulars to become loyal customers.

Restaurant Konnects 31 West 34th Street, 8th Floor, New York City, NY 10001 http://www.restaurantkonnects.com/

Phone: +1(877)407-9321 Fax: (201) 508-1055

Analytics Analytics and reporting are highly essential in the restaurant business as they provide with crucial information related to product popularity in a particular location, consumer behaviour and preferences and so on, from which you can draw useful insights and take a proper course of action.

POS integrated CRM provides detailed information of sales and centralised CRM. offers are-wise reports, thus integration of the both can be highly beneficial and planning strategies and boosting business

Restaurant Konnects 31 West 34th Street, 8th Floor, New York City, NY 10001 http://www.restaurantkonnects.com/

Phone: +1(877)407-9321 Fax: (201) 508-1055

Backend Automation There are certain crucial things that go on after sales such as building with customer data, updating marketing lists, sales reporting and so on. Often these are impossible to manage manually. POS integrated with CRM helps in updating and managing these automatically, side by side in real time.

Summing up, POS and CRM are not just individually phenomenal to boost business, but when integrated can do wonders. They together prove to be amazing for building a strong and loyal relationship with valuable customers. Acknowledging the incredible benefits of integrated CRM system in one business module, inclusion of best loyalty card app only seems appropriate.

Restaurant Konnects 31 West 34th Street, 8th Floor, New York City, NY 10001 http://www.restaurantkonnects.com/

Phone: +1(877)407-9321 Fax: (201) 508-1055

Restaurant Konnects 31 West 34th Street, 8th Floor, New York City, NY 10001 http://www.restaurantkonnects.com/

Phone: +1(877)407-9321 Fax: (201) 508-1055