HUMMER VISUAL STANDARDS GUIDE

VISUAL STANDARDS GUIDE

HUMMER REBRANDING

VISUAL STANDARDS GUIDE

HUMMER REBRANDING

BRAND OVERVIEW 01

Brand Introduction

Description

Hummer is a pickup truck and SUV brand. The Hummer first went on sale in 1992, and AM General began selling a civilian version of the M998 Hummer. While Hummer was discontinued in 2010, Hummer returns in 2020 as a sub-brand of GMC. In 1998, GM acquired the brand from AM General and sold three models, including the original Hummer H1, based on the military Hummer, and the new H2 and H3 models.

By 2008, Hummer's viability in the economic downturn was questioned. Rather than being transferred to the Motors Liquidation Company as part of the GM bankruptcy in 2009, the brand was retained by GM, to investigate its sale. No final deal was made, and in 2010, Hummer dealerships began shutting down. The new Hummer line is not a standalone brand, as it was before General Motors filed for bankruptcy, but a model within GM's GMC brand.

Brand History

AM General began preliminary design work on the M998 Series High Mobility Multi-Purpose Wheeled Vehicle (HMMWV, pronounced Humvee®)

AM General incorporated a wholly owned subsidiary, General Engine Products, Inc., (GEP) and constructed a new plant in Franklin, Ohio, to build 6.5-liter diesel engines.

The H3 was a cheaper, smaller, and more fuel-efficient addition to the lineup. It quickly became the brand's best-selling vehicle.

1979 1999 2005 1992 2002

AM General began production of versions of the Humvee, called the HUMMER for civilian use.

The H2 was the first GM-designed Hummer, featuring modern amenities like heated seats and cruise control. It drew criticism from environmentalists for its massive size and abysmal gas mileage.

The acquisition ended in failure. General Motors officially stated that it would close the Hummer SUV brand and provide generous rebates in order to remove the remaining 2,200 vehicles.

2009 2019

GM released a series of short videos revealing the return of Hummers in the form of electric SUV and truck models marketed under the GMC brand.

2010 2020 Today

GM discontinues the Hummer brand, along with ·Pontiac and Saturn. A deal is announced that would see Hummer sold to China-based Sichuan Tengzhong Heavy Industrial Machinery Co.

With the gradual recovery of the crossover market, GM considered reviving the Hummer brand 2021

The new Hummer will return with new services and products and become a pioneer in new areas.

HUMMER

New Brand Mission:

Our mission is to forge ahead with unbridled courage and determination, empowering adventurers to explore the world around them with unparalleled bravery.

"The Hummer is the ultimate off-road vehicle"

— Mark Allen (The design chief for Hummer)

New logo

The new logo of the Hummer brand is a combination of industrial steel cables and the letter H, and the new logo uses orange, representing confidence and vitality. The new Hummer logo will encourage people to have a will of steel and invincible courage.

Shuaike Marcus Wu / M6 VISUAL

LOGO STANDARDS

In this part, the Hummer brand will have a new logo, which represents the new development direction and development goals of the Hummer brand.

Shuaike Marcus Wu / M6 VISUAL DEVELOPMENT

Logo Variations

Here are different versions of the logo.

Vertical Lockup

Horizontal Lockup

Logotype

Symbol

Logo Anatomy

The logo anatomy clearly illustrates the construction of the new logo. The exact size and proportion are defined by the measurement "x." The logo is divided by dotted lines, and the creation process strictly follows precise measurements.

Logo Clear Space

Make sure to provide sufficient space around the logo to ensure it displays clearly in different contexts. The required minimum clear space, defined by the measurement "x," varies depending on the specific circumstances of the symbol, logo, or signature and specifies the clear space for all versions of the logo.

Signatur e

Logo Size Chart

The size chart serves to guarantee the legibility and distinctiveness of the logo while facilitating the indication of the appropriate size for use in varying design solutions. Therefore, it is crucial that all logo types are displayed according to their designated size.

Signatur e

Do not set the logo below 1/4 inch

Vertical lockup horizontal lockup logotype

Incorrect Logo Use

This section is about what cannot be done with the logo. In order to make the brand's visual system more rigorous, the Hummer brand needs to use the logo strictly.

Signatur e

Don't distort the logo

HUMMER

Do not use other fonts

Don't rotate the logo

Don't use boxes

Do not add shadows to the logo

Don't change color

Don't use the outline

Don't reverse the logo

Do not overlap fonts and logos

Shuaike

Logo Colors

For our new logo, we went with two primary colors that best represent the soul of the Hummer. It can be applied to dark and light backgrounds just by following the example on the right. When a logo is placed on a light or white background, the primary color version should be used. Negatives can be used when placed over a dark version.

NCS

S 0300-N

# F6F5F2

CMYK: 5, 4, 6, 0

RGB: 246 245 242

NCS

S 0585-Y30R

# FF8F00

CMYK: 0, 56, 91, 0

RGB: 255 143 0

BLACK # 000000

CMYK: 0, 0, 0, 100

RGB: 0, 0, 0

Shuaike Marcus Wu / M6 VISUAL

VISUAL SYSTEM

In this section, the colors and fonts used by the Hummer brand will be displayed, and the brand's visual system will be unified.

Shuaike Marcus Wu / M6 VISUAL DEVELOPMENT

Colors

Orange gives people a feeling of vitality and industrial combination, because I believe that the new Hummer brand can use orange to represent the new direction of development and design.

NCS

S 0300-N

# F6F5F2

CMYK: 5, 4, 6, 0

RGB: 246 245 242

BLACK # 000000

CMYK: 0, 0, 0, 100

RGB: 0, 0, 0

NCS

S 0585-Y30R # FF8F00

CMYK: 0, 56, 91, 0

RGB: 255 143 0

Shuaike Marcus Wu / M6 VISUAL

Typography

The compact structure of EurostileConHea makes each character appear more organized, and its shape is sturdier and braver, which perfectly matches the rugged character of the Hummer brand.

In order to show the tough personality of the Hummer brand, Hummer can choose the sans serif typeface Fieldwork. Also, Fieldwork and EurostileConHea form a nice contrast and unity.

Fieldwork Hum Regular

Fieldwork Hum Light

Fieldwork Geo Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ

FUTURE PROSPECT

This part will show the future service and development direction of the Hummer brand, and make people want to know more about the Hummer brand.

The Chart

Tenacious Supportive Exploratory

01 Product - PR

HUMMER Outdoor gear [PR1]

HUMMER Rescue Equipment [PR2]

HUMMER Drone for Adventure [PR3]

HUMMER Human Assistive Devices [PR4]

02 Serve - SE

HUMMER Support [SE1]

HUMMER Community Outreach [SE2]

HUMMER Medical Equipment Service [SE3]

03 Experience - EX

HUMMER Adventure Travel [EX1]

HUMMER Virtual Reality Expeditions [EX2]

HUMMER Smart Home System [EX3]

04 Event - EV

HUMMER Auto Shows [EV1]

HUMMER User community [EV2]

03 Environment - EN

HUMMER Experience Centers [EN1]

HUMMER Off-road adventure parks [EN2]

05 Education - ED

HUMMER driving schools [ED1]

HUMMER Outdoor Survival Classes [ED2]

07 Cooperation - CO

HUMMER and G Adventures [CO1]

HUMMER and Boston Dynamics [CO2]

Hummer Outdoor gear [PR1]

Elevate your outdoor adventures with HUMMER's rugged and reliable gear.

Description:

HUMMER has always been associated with ruggedness and adventure, so outdoor and adventure gear such as camping equipment, hiking boots, and durable clothing could be a natural fit for the brand.

Mission-focus:

HUMMER's Outdoor Gear line embodies the brand's mission of empowering adventurers to explore the world with unparalleled bravery. This line of gear is designed to help outdoor enthusiasts take on any challenge and conquer new heights. Durable and wellequipped equipment can give people the confidence to explore.

Differentiators:

For the rugged and adventurous spirit of the HUMMER brand, Hummer's gear is designed to withstand the toughest conditions and provide the ultimate protection for outdoor enthusiasts.

Similar to:

The North Face, Patagonia, REI

Differentiation elements:

Unlike other outdoor brands, Hummer's outdoor equipment has the same powerful performance and durability as Hummer vehicles.

Link to: HUMMER Adventure Travel

HUMMER Rescue Equipment [PR2]

Develop strong and reliable rescue equipment to aid in search and rescue missions.

Description:

HUMMER could develop a line of rescue equipment, including tools such as ropes, harnesses, and extraction equipment that are designed to be stronger and more durable than standard rescue equipment. These tools could be used by first responders and search and rescue teams during emergency situations, such as earthquakes, fires, and other disasters.

Mission-focus:

HUMMER Rescue Equipment provides reliable rescue equipment to assist in search and rescue missions, giving people the confidence to overcome difficulties and complete rescues with reliable tools. In addition, those who participated in the rescue had great courage, and their bravery was matched by the spirit of the Hummer.

Differentiators:

HUMMER Rescue Equipment differentiates itself by offering a focus on strength and durability, utilizing the same rugged materials and engineering used in HUMMER vehicles. This equipment is designed to provide first responders and search and rescue teams with the necessary tools to navigate extreme conditions and rescue individuals in danger.

Similar to:

Rescue equipment offered by companies such as Black Diamond and Petzl.

Differentiation elements:

The HUMMER brand is known for its strength and durability, and the HUMMER Rescue Equipment embodies these qualities. The equipment is designed to withstand extreme conditions and provide the necessary support to rescue individuals in danger. By utilizing the same rugged materials and engineering used in HUMMER vehicles, the equipment provides first responders and search and rescue teams with a reliable and strong option for rescue missions.

Link to: HUMMER Support

HUMMER Drone for Adventure [PR3]

Use a rugged, durable drone to assist with outdoor expeditions.

Description:

HUMMER could introduce a durable, rugged drone specifically designed to assist adventurers on outdoor expeditions. The drone could be equipped with features such as GPS navigation, obstacle avoidance, and high-quality cameras for capturing stunning aerial footage. It could also have a long battery life and be resistant to harsh environmental conditions, making it ideal for use in challenging outdoor environments.

Mission-focus:

HUMMER Drone for Expeditions provides reliable and multifunctional tools to assist outdoor exploration. In adventure, unknowns are both dangerous and surprising, so Hummer hopes to help people avoid more dangers in their adventures. Ultimately, Hummer can empower adventurers with the courage and determination to explore the world around them with unparalleled bravery.

Differentiators:

The HUMMER Drone for Expeditions differentiates itself from other drones by focusing on durability and ruggedness. It is designed specifically for outdoor use and is capable of withstanding harsh environmental conditions. Additionally, it can be paired with HUMMER vehicles to provide an even more comprehensive outdoor experience.

Similar to:

The DJI Matrice 600 Pro and the Yuneec Typhoon H Pro.

Differentiation elements:

The HUMMER Drone for Expeditions is designed to be paired with HUMMER vehicles, allowing users to get the most out of their outdoor experience. Its rugged design and durable construction make it ideal for use in challenging outdoor environments, while its advanced features make it a versatile tool for adventurers of all skill levels.

Link to:

HUMMER Adventure Travel

HUMMER Human Assistive Devices [PR4]

Develop advanced sensory implants to assist individuals with disabilities.

Description:

HUMMER could develop advanced sensory implants to assist individuals with disabilities, such as blindness or deafness. These implants could use cutting-edge technology to enhance the user's sensory experience, allowing them to better navigate and interact with the world around them. The implants could be designed to be durable and withstand challenging outdoor environments, and could be customized to fit the specific needs of each individual user.

Mission-focus:

HUMMER Human Assistive Devices helps people with disabilities by developing advanced sensory implants, giving every warrior the confidence to conquer all difficulties.

Differentiators:

HUMMER Human Assistive Devices differentiate themselves by offering a focus on durability and ruggedness, allowing individuals to use these devices in challenging outdoor environments. The implants could also be customized to fit the specific needs of each individual user, ensuring a more comfortable and effective fit.

Similar to: Cochlear Implants and Retinal Implants.

Differentiation elements:

The devices are designed to be used in challenging outdoor environments and are made with durable, high-quality materials. They can also be customized to fit the specific needs of each individual user, ensuring a more comfortable and effective fit. The use of cutting-edge technology to enhance the user's sensory experience further sets HUMMER Human Assistive Devices apart from other assistive devices.

Link to:

HUMMER Medical Equipment Service

Serve

HUMMER Support [SE1]

Keep your HUMMER running like new with HUMMER Support's expert maintenance and repair services.

Description:

Hummer could offer specialized maintenance and repair services for its vehicles to ensure that customers can keep their cars running smoothly. These services could be provided at authorized dealerships or through a mobile repair service.

Mission-focus:

HUMMER specialized maintenance and repair services are designed to help customers get the most out of their HUMMER vehicle and explore even the toughest terrain with confidence.

Differentiators:

While other car maintenance and repair services are available, HUMMER Support stands out by leveraging the brand's expertise in ruggedness and adventure. HUMMER technicians are specially trained in the maintenance and repair of HUMMER vehicles, ensuring that customers receive the highest quality service. Additionally, HUMMER offers mobile repair services, allowing customers to have their vehicles serviced wherever they are, whether on the road or off.

Similar to:

Jiffy Lube, Firestone Complete Auto Care

Differentiation elements:

HUMMER technicians are intimately familiar with HUMMER vehicles and can provide expert maintenance and repair services that ensure the vehicle's ruggedness and reliability. Additionally, HUMMER mobile repair service allows customers to receive highquality service wherever they are, ensuring that they can always keep their HUMMER vehicle in top condition.

Link to:

HUMMER Auto Shows

HUMMER Community Outreach [SE2]

Supporting communities in times of need.

Description:

HUMMER could partner with local communities and organizations to provide support and resources in times of need. For example, the brand could provide emergency vehicles, supplies, or other resources to help communities affected by natural disasters or other crises. The experience could be linked to a service, such as emergency response vehicles, or an event, such as a charity fundraiser.

Mission-focus:

HUMMER Community Outreach reinforces the brand's mission to empower adventurers to explore the world with unparalleled courage by demonstrating its commitment to social responsibility and supporting those in need. In addition, people who also have courage can communicate.

Differentiators:

Provide rescue equipment and assistance to areas hit by natural disasters. This part is to show the sense of social responsibility and humanistic care of the Hummer brand.

Similar to: International Rescue Committee

Differentiation elements: HUMMER Community Outreach sets itself apart by offering a unique and meaningful way for the brand to connect with its customers and local communities. By providing resources and support during times of need, the brand demonstrates its commitment to social responsibility and builds a positive reputation for itself.

Link to: HUMMER and G Adventures

HUMMER Medical Equipment Service [SE3]

Offer advanced prosthetics and exoskeletons for those who have suffered injuries or disabilities.

Description:

HUMMER could introduce advanced prosthetics and exoskeletons for those who have suffered injuries or disabilities. These medical devices could be designed to help individuals regain mobility and improve their quality of life. The devices could be made with durable, high-quality materials and be designed to withstand challenging outdoor environments. They could also be customized to fit the specific needs of each individual user.

Mission-focus:

HUMMER Medical helps individuals regain mobility and improve their quality of life by providing advanced medical devices. Hummer believes in the indomitable spirit of adventurers. By helping those with limited mobility, Hummer empowers them to enjoy life without fear and to explore the future with courage.

Differentiators:

HUMMER Medical Prosthetics and Exoskeletons differentiate themselves by offering a focus on durability and ruggedness, allowing individuals to use these devices in challenging outdoor environments. They can also be customized to fit the specific needs of each individual user, ensuring a more comfortable and effective fit.

Similar to:

Össur Prosthetics and Ekso Bionics.

Differentiation elements:

The HUMMER brand is known for its ruggedness and durability, and HUMMER Medical Prosthetics and Exoskeletons embody these qualities. The devices are designed to be used in challenging outdoor environments and are made with durable, high-quality materials. They can also be customized to fit the specific needs of each individual user, ensuring a more comfortable and effective fit.

Link to:

HUMMER Human Assistive Devices

HUMMER Adventure Travel [EX1]

Explore the world with unbridled courage and determination.

Description:

Hummer could partner with adventure travel companies to create custom travel experiences that allow customers to explore the world in a way that aligns with the brand's values. These experiences could include off-road trips to remote wilderness areas, cultural immersion experiences in indigenous communities, and conservation-focused trips to threatened ecosystems.

Mission-focus:

HUMMER Adventure Travel embodies the brand mission by offering customers unique and unforgettable travel experiences. People help each other during the trip, and breaking through the limits oneself is in line with the spirit of the Hummer brand. In addition, people can experience the fun of adventure and stimulate the desire to explore during travel.

Differentiators:

HUMMER Adventure Travel stands out from traditional travel companies by focusing on off-road and outdoor experiences that are not typically offered by mainstream tourism. The brand also emphasizes responsible and sustainable travel practices that prioritize the preservation of natural and cultural resources.

Similar to:

REI Adventures, National Geographic Expeditions

Differentiation elements:

Unlike other tours, the Hummer car brand can provide a more exciting travel experience because Hummer travels to some challenging areas.

Link to: HUMMER Community Outreach

HUMMER Virtual Reality (VR) Expeditions [EX2]

Use cutting-edge VR technology to prepare for outdoor expeditions.

Description:

HUMMER could offer Virtual Reality (VR) Expeditions that allow customers to virtually explore and plan routes and terrain before embarking on outdoor expeditions. The VR technology could be paired with HUMMER vehicles to provide a more immersive and engaging experience. Users could navigate through virtual environments, practice navigating difficult terrain, and even simulate emergency situations to better prepare for future challenges and minimize potential risks.

Mission-focus:

HUMMER Virtual Reality (VR) Expeditions provides cuttingedge tools to assist in preparing for outdoor adventures, allowing people to acclimate and rehearse different environments before embarking on an adventure. The Hummer brand provides adventurers with the courage and determination to conquer the world and challenge difficulties.

Differentiators:

HUMMER Virtual Reality (VR) Expeditions differentiate themselves by offering a unique focus on using advanced VR technology to prepare for outdoor expeditions. The technology could be paired with HUMMER vehicles to provide a more comprehensive and immersive experience. Additionally, it could be customized to fit the needs of each individual user, allowing them to tailor their experience to their specific goals and interests.

Similar to:

The North Face Virtual Reality and Wild Within VR.

Differentiation elements:

HUMMER Virtual Reality (VR) Expeditions stand out by providing a tailored, immersive experience that is designed to help adventurers better prepare for their outdoor expeditions. The VR technology can be customized to fit the needs of each individual user, and can be paired with HUMMER vehicles to create a more comprehensive and engaging experience.

Link to: HUMMER Adventure Travel

HUMMER Smart Home System [EX3]

Create a smart home system that caters to the needs of adventurers.

Description:

HUMMER could create a smart home system designed specifically for adventurers. This system could be customized to fit the unique needs of individuals who enjoy outdoor activities and need a home that can keep up with their lifestyle. The system could include features such as durable and rugged materials, outdoor entertainment options, and smart security systems. The system could also be designed to integrate with HUMMER vehicles, allowing adventurers to seamlessly transition from outdoor adventures to home life.

Mission-focus:

HUMMER smart home system creates a home system that meets the unique needs of adventurers. Because the spirit of the Hummer brand is courage and action, Hummer smart home can help people experience a more efficient and comfortable life and make people fully prepared to deal with challenges.

Differentiators:

HUMMER Smart Home System differentiates itself by offering a focus on durability and ruggedness, as well as seamless integration with HUMMER vehicles. The system could also include outdoor entertainment options, such as an outdoor sound system or projector, to enhance the adventurer's home experience.

Similar to:

Smart home systems offered by companies like Nest and Amazon.

Differentiation elements:

The HUMMER brand is known for its ruggedness and durability, and the HUMMER Smart Home System embodies these qualities. The system is designed to withstand the wear and tear of an adventurer's lifestyle, while also providing advanced technology features and seamless integration with HUMMER vehicles. The inclusion of outdoor entertainment options further sets the system apart from other smart home systems, providing adventurers with a unique and enjoyable home experience.

Link to: HUMMER Support

Event

HUMMER Auto Shows [EV1]

Experience the power and ruggedness of HUMMER vehicles at major auto shows.

Description:

HUMMER could showcase its vehicles and brand experience centers at major auto shows to generate excitement and build awareness among a broader audience.

Mission-focus:

HUMMER auto show provides a unique opportunity to showcase the capabilities of our vehicles and the brand's commitment to ruggedness and adventure. In addition, by participating in major auto shows, we can build awareness among a broader audience and generate excitement around the HUMMER brand.

Differentiators:

While other auto shows may feature a wide range of vehicles, HUMMER Auto Shows stand out by focusing on the ruggedness and adventure that defines the brand. Our displays showcase our vehicles in action, demonstrating their off-road capabilities and rugged design.

Similar to:

Other major auto shows such as the Detroit Auto Show, LA Auto Show, and New York Auto Show.

Differentiation elements:

Hummer's auto show showcases the powerful performance of Hummer and provides VR equipment to let people experience the off-road feeling.

Link to: HUMMER Experience Centers

HUMMER User community [EV2]

Join the Hummer community and share your adventure stories!

Description:

Hummer could create user-generated content campaigns that encourage customers to share their own adventure stories and experiences on social media. These campaigns could use hashtags and contests to incentivize participation, and could help build a community of brand advocates and ambassadors.

Mission-focus:

The Hummer user community encourages customers to share their adventurous stories, connecting them with like-minded individuals and promoting the brand's mission of empowering adventurers to explore the world around them.

Differentiators:

The Hummer user community focuses specifically on the off-road adventure experience and provides a platform for customers to share their unique and inspiring stories. By highlighting the experiences of Hummer customers, the brand reinforces its commitment to fostering a community of adventurers who embody its brand values.

Similar to: GoPro, Red Bull

Differentiation elements:

Different from other platforms, Hummer's user community supports joint travel sharing and allows more off-road enthusiasts to be called friends.

Link to: HUMMER Adventure Travel

HUMMER Experience Centers [EN1]

Step into the world of HUMMER at our immersive Experience Centers.

Description:

HUMMER could create brand experience centers that showcase the brand's products and services in an immersive and engaging environment. These centers could include interactive displays, virtual reality experiences, and HUMMER merchandise.

Mission-focus:

HUMMER Center provides an immersive and engaging environment, and people can explore different areas of HUMMER Center. The HUMMER center showcases the Hummer brand's products and services, such as product durability and design Encourage people to embark on their adventures at the HUMMER Center.

Differentiators:

HUMMER Experience Centers stand out by leveraging the brand's expertise in ruggedness and adventure. Visitors can experience the thrill of off-road driving in virtual reality, explore HUMMER vehicles in interactive displays, and shop for HUMMER merchandise.

Similar to:

Tesla showrooms, Jeep Experience Centers

Differentiation elements:

HUMMER Experience Centers are unique in their focus on the ruggedness and adventure that defines the brand. HUMMER centers offer immersive experiences that allow visitors to experience the thrill of off-road driving and explore HUMMER vehicles up close.

Link to:

HUMMER Off-Road Driving Courses

HUMMER Off-road Parks [EN2]

Take your HUMMER to the limit and beyond at our branded off-road parks.

Description:

HUMMER could partner with off-road parks and create branded experiences that allow customers to explore and enjoy challenging terrain in their HUMMER vehicles.

Mission-focus:

The HUMMER parks provide challenging terrain and thrilling experiences that allow HUMMER owners to push their vehicles to the limit and experience the thrill of off-road driving in a safe and controlled environment.

Differentiators:

HUMMER parks are designed to cater to the specific needs of HUMMER owners, providing terrain that allows them to experience the capabilities of their vehicles fully. Additionally, our parks are staffed with knowledgeable guides who can offer advice and support to help customers get the most out of their off-road adventures.

Similar to: Jeep Jamboree, Land Rover Experience

Differentiation elements:

Different from other off-road parks, we will simulate some extreme environments such as rainforests, deserts, and mountain roads.

Link to: HUMMER Off-Road Driving Courses

Hummer Driving schools [ED1]

Learn the skills to conquer rugged terrain and explore the outdoors with Hummer Driving Schools.

Description:

Hummer could create off-road driving schools that teach customers how to safely and responsibly navigate challenging terrain. These schools could provide customers with hands-on instruction in vehicle control, obstacle negotiation, and environmental stewardship.

Mission-focus:

Hummer Driving Schools align with the brand's mission of empowering adventurers to explore the world with unparalleled bravery by providing them with the skills and knowledge to safely navigate challenging terrain.

Differentiators:

Hummer Driving Schools are unique in that they specialize in off-road driving education, providing customers with an immersive and handson learning experience that is focused on environmental stewardship and responsible driving practices.

Similar to:

Land Rover Experience, Jeep Off-Road Driving School

Differentiation elements:

Hummer Driving Schools differentiate themselves from other driving schools by exclusively focusing on off-road driving education and prioritizing environmental sustainability and responsible driving practices. Customers can learn from experienced instructors, hone their skills on challenging terrain, and gain the confidence to take on their own adventures in a safe and responsible manner.

Link to:

HUMMER Off-Road Driving Courses

HUMMER Outdoor Survival Classes [ED2]

Learn essential outdoor survival skills in the wilderness or during natural disasters.

Description:

HUMMER could offer outdoor survival classes that teach customers how to survive in challenging environments, such as the wilderness or during natural disasters. These classes could be taught by outdoor experts and could cover topics such as shelter building, fire making, and first aid. The experience could be linked to an environment, such as a wilderness training center or survival school, to create a more comprehensive and engaging brand experience.

Mission-focus:

HUMMER Outdoor Survival Classes support the brand's mission to empower people to take risks with ease by teaching valuable survival skills and empowering people to overcome adversity in the face of danger bravely. Additionally, possessing survival skills can give one the confidence to explore the unknown.

Differentiators:

HUMMER Outdoor Survival Classes differentiate themselves by offering a unique focus on utilizing HUMMER vehicles in challenging outdoor environments, providing hands-on instruction in vehicle control, obstacle negotiation, and environmental stewardship.

Similar to:

NOLS Wilderness Medicine, and Outward Bound.

Differentiation elements: By using HUMMER vehicles as a tool for exploration, participants will learn how to use their vehicles to navigate difficult terrain, while also learning valuable survival skills that can be applied in any outdoor situation.

Link to: HUMMER Adventure Travel

Cooperation

HUMMER and G Adventures [CO1]

Adventurous travel experiences with the ultimate transportation solution.

Description:

HUMMER is known for its rugged and capable vehicles that can handle tough off-road conditions, while G Adventures is known for its sustainable and responsible approach to adventure travel. HUMMER offers vehicles as a transportation option for G Adventures tours in remote or rugged destinations. This could include off-road trips such as safari adventures in Africa or exploring the rugged terrain of Iceland.

Mission-focus:

This collaboration aligns with HUMMER's mission to empower adventurers to explore the world with courage and determination by providing them with the ultimate transportation solution, while also promoting responsible and sustainable travel through G Adventures' values.

Differentiators:

The collaboration between HUMMER and G Adventures is unlike any other adventure travel experience, as it combines the rugged and capable HUMMER vehicles with G Adventures' sustainable and responsible approach to adventure travel. This creates a unique and unforgettable experience for customers who seek adventure without compromising on their values.

Similar to:

Adventure Tours, Off-road Adventures

Differentiation elements:

The use of HUMMER vehicles as a transportation option on G Adventures tours sets this collaboration apart from other adventure travel experiences. HUMMER's vehicles are capable of handling tough off-road conditions, providing comfort and safety for travelers while they explore remote and rugged destinations.

Link to:

HUMMER Adventure Travel

HUMMER and Boston Dynamics [CO2]

Description:

HUMMER and Boston Dynamics have teamed up to create an exciting and convenient new adventure experience. Boston Dynamics and the HUMMER brand jointly developed intelligent robots that can provide convenience for people's exploration. Even more, they provide sturdier robots for human exploration of the universe.

Mission-focus:

The HUMMER brand's intelligent robots are better adapted to extreme environments. Because the soul of HUMMER is to push forward courageously, HUMMER's intelligent robots provide more reliable products for people's adventures and allow them to conquer the unknown world.

Differentiators:

The cooperation between HUMMER and Boston Dynamics can make the robots developed have advanced mobility and intelligent analysis systems. Therefore, the robots that HUMMER and Boston Dynamics cooperate on can conquer the most difficult terrains while providing travelers with ultimate convenience.

Similar to:

Off-road exploration, extreme sports

Differentiation elements:

The intelligent robots developed by the HUMMER brand and Boston Dynamics are unique. HUMMER's intelligent robots can conduct advanced analysis and planning for people's adventures, allowing them to experience thrilling exploration in a safe environment.

Link to:

HUMMER Human Assistive Devices

With cutting-edge technology and indestructible features, adventures become more effortless.

HUMMER Drone for Adventure

Description:

HUMMER could introduce a durable, rugged drone specifically designed to assist adventurers on outdoor expeditions. The drone could be equipped with features such as GPS navigation, obstacle avoidance, and high-quality cameras for capturing stunning aerial footage. It could also have a long battery life and be resistant to harsh environmental conditions, making it ideal for use in challenging outdoor environments.

Mission-focus:

HUMMER Drone for Expeditions provides reliable and multifunctional tools to assist outdoor exploration. In adventure, unknowns are both dangerous and surprising, so Hummer hopes to help people avoid more dangers in their adventures. Ultimately, Hummer can empower adventurers with the courage and determination to explore the world around them with unparalleled bravery.

Use a rugged, durable drone to assist with outdoor expeditions.

Differentiators:

The HUMMER Drone for Expeditions differentiates itself from other drones by focusing on durability and ruggedness. It is designed specifically for outdoor use and is capable of withstanding harsh environmental conditions. Additionally, it can be paired with HUMMER vehicles to provide an even more comprehensive outdoor experience.

Similar to:

The DJI Matrice 600 Pro and the Yuneec Typhoon H Pro.

Differentiation elements:

The HUMMER Drone for Expeditions is designed to be paired with HUMMER vehicles, allowing users to get the most out of their outdoor experience. Its rugged design and durable construction make it ideal for use in challenging outdoor environments, while its advanced features make it a versatile tool for adventurers of all skill levels.

Link to: HUMMER Adventure Travel

HUMMER Medical Equipment Service

Offer advanced prosthetics and exoskeletons for those who have suffered injuries or disabilities.

Description:

HUMMER could introduce advanced prosthetics and exoskeletons for those who have suffered injuries or disabilities. These medical devices could be designed to help individuals regain mobility and improve their quality of life. The devices could be made with durable, high-quality materials and be designed to withstand challenging outdoor environments. They could also be customized to fit the specific needs of each individual user.

Mission-focus:

HUMMER Medical helps individuals regain mobility and improve their quality of life by providing advanced medical devices. Hummer believes in the indomitable spirit of adventurers. By helping those with limited mobility, Hummer empowers them to enjoy life without fear and to explore the future with courage.

Differentiators:

HUMMER Medical Prosthetics and Exoskeletons differentiate themselves by offering a focus on durability and ruggedness, allowing individuals to use these devices in challenging outdoor environments. They can also be customized to fit the specific needs of each individual user, ensuring a more comfortable and effective fit.

Similar to:

Össur Prosthetics and Ekso Bionics.

Differentiation elements:

The HUMMER brand is known for its ruggedness and durability, and HUMMER Medical Prosthetics and Exoskeletons embody these qualities. The devices are designed to be used in challenging outdoor environments and are made with durable, highquality materials. They can also be customized to fit the specific needs of each individual user, ensuring a more comfortable and effective fit.

Link to:

HUMMER Human Assistive Devices

HUMMER Adventure Travel

Explore the world with unbridled courage and determination.

Description:

Hummer could partner with adventure travel companies to create custom travel experiences that allow customers to explore the world in a way that aligns with the brand's values. These experiences could include off-road trips to remote wilderness areas, cultural immersion experiences in indigenous communities, and conservation-focused trips to threatened ecosystems.

Mission-focus:

HUMMER Adventure Travel embodies the brand mission by offering customers unique and unforgettable travel experiences. People help each other during the trip, and breaking through the limits oneself is in line with the spirit of the Hummer brand. In addition, people can experience the fun of adventure and stimulate the desire to explore. during travel.

Differentiators:

HUMMER Adventure Travel stands out from traditional travel companies by focusing on offroad and outdoor experiences that are not typically offered by mainstream tourism. The brand also emphasizes responsible and sustainable travel practices that prioritize the preservation of natural and cultural resources.

Similar to:

REI Adventures, National Geographic Expeditions

Differentiation elements:

Unlike other tours, the Hummer car brand can provide a more exciting travel experience because Hummer travels to some challenging areas.

Link to:

HUMMER Community Outreach

HUMMER

Off-road Parks

Take your HUMMER to the limit and beyond at our branded offroad parks.

Description:

HUMMER could partner with off-road parks and create branded experiences that allow customers to explore and enjoy challenging terrain in their HUMMER vehicles.

Mission-focus:

The HUMMER parks provide challenging terrain and thrilling experiences that allow HUMMER owners to push their vehicles to the limit and experience the thrill of off-road driving in a safe and controlled environment.

Differentiators:

The Hummer user community focuses specifically on the off-road adventure experience and provides a platform for customers to share their unique and inspiring stories. By highlighting the experiences of Hummer customers, the brand reinforces its commitment to fostering a community of adventurers who embody its brand values.

Similar to:

Jeep Jamboree, Land Rover Experience

Differentiation elements:

Different from other off-road parks, we will simulate some extreme environments such as rainforests, deserts, and mountain roads.

Link to:

HUMMER Off-Road Driving Courses

HUMMER Virtual Reality Expeditions

Use cutting-edge VR technology to prepare for outdoor expeditions.

Description:

HUMMER could offer Virtual Reality (VR) Expeditions that allow customers to virtually explore and plan routes and terrain before embarking on outdoor expeditions. The VR technology could be paired with HUMMER vehicles to provide a more immersive and engaging experience. Users could navigate through virtual environments, practice navigating difficult terrain, and even simulate emergency situations to better prepare for future challenges and minimize potential risks.

Mission-focus:

HUMMER Virtual Reality (VR) Expeditions provides cutting-edge tools to assist in preparing for outdoor adventures, allowing people to acclimate and rehearse different environments before embarking on an adventure. The Hummer brand provides adventurers with the courage and determination to conquer the world and challenge difficulties.

Differentiators:

HUMMER Virtual Reality (VR) Expeditions differentiate themselves by offering a unique focus on using advanced VR technology to prepare for outdoor expeditions. The technology could be paired with HUMMER vehicles to provide a more comprehensive and immersive experience. Additionally, it could be customized to fit the needs of each individual user, allowing them to tailor their experience to their specific goals and interests.

Similar to:

The North Face Virtual Reality and Wild Within VR.

Differentiation elements:

HUMMER Virtual Reality (VR) Expeditions stand out by providing a tailored, immersive experience that is designed to help adventurers better prepare for their outdoor expeditions. The VR technology can be customized to fit the needs of each individual user, and can be paired with HUMMER vehicles to create a more comprehensive and engaging experience.

Link to:

HUMMER Adventure Travel

HUMMER Smart Home System

Create a smart home system that caters to the needs of adventurers.

Description:

HUMMER could create a smart home system designed specifically for adventurers. This system could be customized to fit the unique needs of individuals who enjoy outdoor activities and need a home that can keep up with their lifestyle. The system could include features such as durable and rugged materials, outdoor entertainment options, and smart security systems. The system could also be designed to integrate with HUMMER vehicles, allowing adventurers to seamlessly transition from outdoor adventures to home life.

Mission-focus:

HUMMER smart home system creates a home system that meets the unique needs of adventurers. Because the spirit of the Hummer brand is courage and action, Hummer smart home can help people experience a more efficient and comfortable life and make people fully prepared to deal with challenges.

Differentiators:

HUMMER Smart Home System differentiates itself by offering a focus on durability and ruggedness, as well as seamless integration with HUMMER vehicles. The system could also include outdoor entertainment options, such as an outdoor sound system or projector, to enhance the adventurer's home experience.

Similar to:

Smart home systems offered by companies like Nest and Amazon.

Differentiation elements:

The HUMMER brand is known for its ruggedness and durability, and the HUMMER Smart Home System embodies these qualities. The system is designed to withstand the wear and tear of an adventurer's lifestyle, while also providing advanced technology features and seamless integration with HUMMER vehicles. The inclusion of outdoor entertainment options further sets the system apart from other smart home systems, providing adventurers with a unique and enjoyable home experience.

Link to: HUMMER Support

HUMMER Experience Centers

Step into the world of HUMMER at our immersive Experience Centers.

Description:

HUMMER could create brand experience centers that showcase the brand's products and services in an immersive and engaging environment. These centers could include interactive displays, virtual reality experiences, and HUMMER merchandise.

Mission-focus:

HUMMER Center provides an immersive and engaging environment, and people can explore different areas of HUMMER Center. The HUMMER center showcases the Hummer brand's products and services, such as product durability and design Encourage people to embark on their adventures at the HUMMER Center.

Differentiators:

HUMMER Experience Centers stand out by leveraging the brand's expertise in ruggedness and adventure. Visitors can experience the thrill of offroad driving in virtual reality, explore HUMMER vehicles in interactive displays, and shop for HUMMER merchandise.

Similar to:

Tesla showrooms, Jeep Experience Centers

Differentiation elements:

HUMMER Experience Centers are unique in their focus on the ruggedness and adventure that defines the brand. HUMMER centers offer immersive experiences that allow visitors to experience the thrill of off-road driving and explore HUMMER vehicles up close.

Link to:

HUMMER Off-Road Driving Courses

HUMMER Outdoor Survival Classes

Learn essential outdoor survival skills in the wilderness or during natural disasters.

Description:

HUMMER could offer outdoor survival classes that teach customers how to survive in challenging environments, such as the wilderness or during natural disasters. These classes could be taught by outdoor experts and could cover topics such as shelter building, fire making, and first aid. The experience could be linked to an environment, such as a wilderness training center or survival school, to create a more comprehensive and engaging brand experience.

Mission-focus:

HUMMER Outdoor Survival Classes support the brand's mission to empower people to take risks with ease by teaching valuable survival skills and empowering people to overcome adversity in the face of danger bravely. Additionally, possessing survival skills can give one the confidence to explore the unknown.

Differentiators:

HUMMER Outdoor Survival Classes differentiate themselves by offering a unique focus on utilizing HUMMER vehicles in challenging outdoor environments, providing hands-on instruction in vehicle control, obstacle negotiation, and environmental stewardship.

Similar to:

NOLS Wilderness Medicine, and Outward Bound.

Differentiation elements:

By using HUMMER vehicles as a tool for exploration, participants will learn how to use their vehicles to navigate difficult terrain, while also learning valuable survival skills that can be applied in any outdoor situation.

Link to:

HUMMER Adventure Travel

HUMMER and Boston Dynamics

Description:

HUMMER and Boston Dynamics have teamed up to create an exciting and convenient new adventure experience. Boston Dynamics and the HUMMER brand jointly developed intelligent robots that can provide convenience for people's exploration. Even more, they provide sturdier robots for human exploration of the universe.

Mission-focus:

The HUMMER brand's intelligent robots are better adapted to extreme environments. Because the soul of HUMMER is to push forward courageously, HUMMER's intelligent robots provide more reliable products for people's adventures and allow them to conquer the unknown world.

With cutting-edge technology and indestructible features, adventures become more effortless.

Differentiators:

The cooperation between HUMMER and Boston Dynamics can make the robots developed have advanced mobility and intelligent analysis systems. Therefore, the robots that HUMMER and Boston Dynamics cooperate on can conquer the most difficult terrains while providing travelers with ultimate convenience.

Similar to:

Off-road exploration, extreme sports

Differentiation elements:

The intelligent robots developed by the HUMMER brand and Boston Dynamics are unique. HUMMER's intelligent robots can conduct advanced analysis and planning for people's adventures, allowing them to experience thrilling exploration in a safe environment.

Link to:

HUMMER Human Assistive Devices

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