SHROPSHIREFA
INSIDETHISISSUE
SHROPSHIRE FA EARNS NATIONAL RECOGNITION AT WEMBLEY
Shropshire County FA is celebrating a major national achievement after being named runner-up at the 2025 County FA Recognition Awards, held at Wembley Stadium in early November
JAKE’SCPRSTORY
The Day Everything Changed: How CPR Saved 13-Year-Old Jake – and Why Shropshire FA Is Backing Lifesaving Training
MEET TEAM ‘26
From safeguarding and governance to facilities development and frontline club support, each member of Team ’26 brings unique experience, energy and expertise to strengthening grassroots football across the county
PLUS LOTS MORE!
WE WANT TO HEAR FROM YOU!
Grassroots football in Shropshire is built on the stories, celebrations, milestones and hard work of our local clubs.
Whether you’re marking an anniversary, launching new plans, celebrating success, or simply have news to share, we’d love to feature it in the Shropshire FA magazine.
Get in touch and let’s showcase the fantastic work happening across our football community. Email your news to:
Sarah.Thompson4@ShrosphireFA.com
ShropshireFA Earns National Recognitionat Wembley
National Recognition Award
Shropshire County FA is celebrating a major national achievement after being named runner-up at the 2025 County FA Recognition Awards, held at Wembley Stadium in early November
The awards, which saw a record number of entries from County FAs across England, celebrate the projects and individuals making a real difference in grassroots football. Shropshire FA’s nomination, led by Designated Safeguarding Officer Sam Griffiths, secured a place in the top two nationally, narrowly missing out to the Army FA, whose pioneering work supports football projects in some of the world’s most challenging locations
Sam Griffiths said, “I was over the moon to be shortlisted and I'm immensely proud to have finished as runner-up in such a competitive field”
Shropshire FA CEO Andy Weston added, “To be recognised on the national stage and finish runner-up in such a popular and competitive category is a fantastic achievement. Sam’s dedication to safeguarding and ensuring football in Shropshire is safe and inclusive for everyone is outstanding This recognition is testament to the commitment of our staff, volunteers, clubs and leagues, all of whom play a vital role in creating a positive football culture”
With more than 250 applications submitted across twelve award categories, from Referee Development to Women & Girls initiatives, the County FA Recognition Awards showcase excellence, innovation and impact across grassroots football.
For Shropshire FA, reaching the top two nationally is a moment of immense pride and reflects the Association’s ongoing dedication to making football across the county safe, welcoming and inspiring for all
SupportingThe BritishHeart Foundation
In 2024 Shropshire Football Association set out to train their staff and members of the Shropshire grassroots football community in cardiopulmonary resuscitation - CPR, whilst fundraising for their chosen charity, the British Heart Foundation.
The money raised by Shropshire FA is helping the BHF fund vital research into heart and circulatory diseases like heart attacks, stroke and vascular dementia, and the risk factors that can cause them, such as diabetes and high blood pressure.
In this Christmas edition of our magazine, we share two amazing stories of youngsters who's lives have been saved - Jake who's life was saved on the football pitch by CPR trained spectators and Bea, diagnosed with an inherited heart muscle disease, and who is now taking part in an important BHF-funded research project to help shape the future of heart health.
Less than ten minutes into just the third game of the season, Jake jogged towards the sideline, glanced over to his mom Liz, a midwife, and said, “I don’t feel right.”
He collapsed instantly.
PSG Coach that day, Chris Ramsey, now a county referee, ran to where Jake lay on the grass, “You know instantly when something is very wrong. I’ve benefited from CPR and basic life-saving skills training thanks to Shropshire FA. I could see Jake wasn’t responding at all. That’s when I shouted for help,” Chris said.
“I heard someone shout, “child unresponsive,” and then I saw it was my son,” Liz recalled.
Liz sprinted onto the pitch, her ears and eyes telling her what no parent ever wants to believe.
“Jake wasn’t breathing properly. He was grey. It was every mother’s worst nightmare,” she remembers.
What happened next is the reason Jake, now 16, preparing for his GCSEs and hoping for a career in engineering, is still alive.
The Lifesavers Who Just Happened to Be There
In a twist of fate that would later be described as “the planets aligning,” two CPR-trained bystanders were watching football that morning.
Paul Homer, a fire fighter with West Midlands Fire Service at Fallings Park in Wolverhampton, was there as coach and to watch his son Lucas, one of Jake’s teammates.
Jake’sStory
The Day Everything Changed: How CPR Saved 13-Year-Old Jake –and Why Shropshire FA Is Backing Lifesaving Training
On a wet, grey Sunday in Shropshire, one of those ordinary grassroots match days filled with steaming flasks, shouts from touchlines and muddy boots, 13-year-old Jake, a pupil at Idsall School in Shifnal and a player for PSG, completed his warm-up as he had done hundreds of times before. There was nothing to suggest the trauma about to unfold.
Paul had been on weekend shifts for the first two games of the season; this was his first chance to watch the team play. “When I got to him, Jake was grey. His breathing was all over the place,” Paul recalls.
“At first I thought he might be fitting, but then I realised, this was cardiac arrest.”
Paul didn’t hesitate. He began mouthto-mouth resuscitation; At the same moment, across the field, a nurse was already running.
Nicola Matthews, a palliative care nurse across Whitchurch and Club Secretary for Nova United, had been watching another game
“I heard the shout and just ran You don’t think, you just go,” Nicola says
“Jake needed chest compressions immediately Paul and I fell straight into a rhythm Training took over and we worked as a team.”
“We watched the colour come back into his skin.”
As Nicola performed chest compressions and Paul kept oxygen circulating, parents and spectators formed a protective circle around Jake as his distraught teammates looked on
“Over twenty years as a firefighter, I’ve seen a lot,” Paul says quietly
“But this this stays with you I was 12 feet away when he collapsed Usually, we’re minutes away when called out, and sometimes that’s too late Time is everything ”
Chris Ramsey, an IT consultant by day said, “I tried to keep Jake warm by rubbing his body, but Paul and Nicola were legends that day ”
When the road ambulance arrived, followed minutes later by the air ambulance, Jake’s heart was shocked with a defibrillator and he was stabilised
Sedated and airlifted to the Royal Stoke University Hospital, he was placed in an induced coma for 36 hours He woke, confused but alive Two days later, he was moved to Birmingham Children’s Hospital under the care of Dr Bole No clear cause was found, but electrical instability in the heart was suspected An ICD (implantable cardioverter defibrillator) was fitted
Jake was discharged on his 14th birthday some days later
A Long Road Back
The two years that followed brought continual monitoring, medication, including beta blockers, and some time away from school
“Idsall School supported him throughout,” Liz said.
Jake eventually returned to school six weeks after the incident.
Although he tried to come back to football, the anxiety was understandably overwhelming.
In December 2024, after playing since he was five years old, he made the difficult decision to step away from the sport.
Liz said, “Since the surgery he’s been so much better. He’s focused on his future now; he’s keeping fit and continues to run - his GCSEs come next.
“Jake is looking at a career in engineering after that. We’re just grateful he’s here to have a future.”
Why CPR Training Matters:
“Paul and Nicola were legends that day”
“Everyone should know this.” The emotional impact of that day stayed buried for firefighter Paul until much later.
“It didn’t really hit me until about 18 months later.
“I was sat at a friend’s funeral, that’s when the weight of what happened with Jake came back.”
Despite his heroism, Paul remains humble, “I was just a small cog in a big wheel. Nicola and I were in the right place at the right time. Our training kicked in and thank God it did.”
Paul is passionate about what must come next.
“CPR training should be mandatory in grassroots football, and honestly, in every sport and in every school. Everyone should know what to do. It saves lives. Jake is living proof.”
Nicola, who wasn’t due to be there that day but who found herself watching her younger son play on another pitch just yards away from Jake agrees, “People think emergencies happen somewhere else. They don’t. They happen at kids’ football matches on grey Sunday mornings. If more people know CPR, more children and adults will survive.”
“Fromthe momentJake collapsedtothe momentthe ambulance arrived,itwasthe actionsoftrained peoplethatkept himalive”
“From the moment Jake collapsed to the moment the ambulance arrived, it was the actions of trained people that kept him alive,” Coach Chris Ramsey said
“As coaches and volunteers, we’re responsible for dozens of young people every week The Shropshire FA’s support of the British Heart Foundation is about making CPR knowledge universal, not optional”
He added, “If one more life is saved because people heard Jake’s story and decided to get trained, then something powerful has come out of that terrible day”
A reminder that heroes don’t always wear uniforms, though in this case, both often do
A reminder that CPR training transforms bystanders into lifesavers And a reminder that an ordinary Sunday match day can become the moment everything changes
But above all, it’s a reminder that a 13-year-old boy from Shifnal lived, because two trained people ran across a football pitch without hesitation.
Jake is now 16, revising for his GCSEs, dreaming of his future. And that future exists because CPR works
To find out more about CPR training for your club, please contact our Designated Safeguarding Officer at Shropshire FA, Sam Griffiths: samgriffiths@shropshirefacom or call on 07918 764766
Support the Shropshire FA team in raising funds for British Heart Foundation: https://wwwgofundmecom/f/shrops hire-fa-fundraising-for-british-heartfoundation
Why Shropshire FA Is Supporting the British Heart Foundation
Jake’s Story Is a Reminder
And that future exists because CPR works
Room Hire
Are you looking for room hire in Shropshire for your next meeting, training course, or workshop? At Shropshire FA, we offer modern facilities that can be tailored to suit your needs, including a fully equipped Training Room and a professional Boardroom.
Training Room Hire in Shropshire
Our Training Room is a versatile space, ideal for:
Staff training and development sessions
Workshops and seminars
Coaching courses and community events
Boardroom Hire in Shropshire
If you need a space for more formal meetings, our Boardroom provides the ideal setting. Suitable for:
Team meetings
Client presentations
Interviews and strategy sessions
Enquiries & Booking
For more details about meeting room hire in Shropshire or to book our facilities, please contact:
�� zoe.vernall@shropshirefa.com
AMessagefromtheCEO–AndyWeston
As we close out 2025, it’s a privilege to reflect on what has been a fantastic year for Shropshire Football.
Across the county, grassroots football has continued to thrive and provided opportunities for everyone to get involved.
From our volunteers, coaches and referees to the clubs and young leaders driving change in their communities, every person and every story reinforces the positive impact football makes in Shropshire.
We’ve seen growth in participation pathways, ensuring that football is accessible to people of all ages and abilities. From young people to walking football for adults, and programmes supporting women and girls, disability football and mental health initiatives, our focus has been on creating opportunities for everyone to enjoy and benefit from the game.
The launch of our Youth Council this year has been a fantastic step in giving young people a voice in shaping football in the county.
We’ve also welcomed fresh talent to our head office team, bringing new ideas and energy to support our ambitions. As well as new faces across leadership and governance, that have strengthened our capacity to lead with professionalism, integrity and vision.
Achieving the FA Code of Governance and the Preliminary Level of the Equality Standard reinforce our commitment to these areas of work.
We continue to showcase the fantastic work that is being delivered across the county through increased visibility across the media. This has created real momentum, through the relaunch of our digital magazine, the first Business Partnership Brochure and a strong presence across media channels, we’ve shown that football in Shropshire can make an impact in many different ways.
Our social impact is tangible, and our collaborations with organisations like SEAH, Shrewsbury Town Foundation and McDonald’s have highlighted what can be achieved when football and business come together for the common good and demonstrates the role of the County FA, as a community leader, a trusted partner and an advocate for inclusion and youth voice.
Looking ahead to 2026, our focus remains clear: to further amplify grassroots football, expand on the social value of the game, diversify partnerships and continue putting people and inclusion at the heart of everything we do.
Together, with the dedication of our staff and directors, plus the commitment and enthusiasm of officials, players, volunteers, partners and communities, we aim to continue to grow the game and inspire the next generation of footballers and leaders.
Thank you to everyone who has helped make the game a successful one in Shropshire and I look forward to another year of progress, and most importantly, football for all.
With best wishes for a Happy Christmas and a Prosperous and successful New Year.
Andy Weston CEO, Shropshire FA
AndyWeston-ShropshireFACEO
SHROPSHIRE FA APPOINTS UEFA A LICENSED COACH LAWRENCE WILSON TO STRENGTHEN FOOTBALL PARTICIPATION TEAM
Shropshire FA is delighted to announce the appointment of Lawrence Wilson, a UEFA A Licensed coach with extensive experience across grassroots, semi-professional and women's football, who brings a unique blend of coaching excellence and educational expertise to the county's football participation team.
Lawrence arrives at Shropshire FA with an impressive portfolio spanning over a decade in football coaching and sports education. As a qualified UEFA A Licensed coach and Team Leader at Soccer Coaching 2000 since 2017, he has successfully designed and delivered age-appropriate sports programmes for thousands of primary school pupils, fostering a love for physical activity whilst developing essential life skills through sport.
His coaching credentials extend far beyond the classroom. Wilson has managed teams across multiple tiers of English and Welsh football, including notable success in women's football where he guided TNS Ladies to the FA Cup 5th Round for the first time in the club's history during the 2017/18 season. He has also secured multiple Shropshire Cup victories with TNS Ladies (2017/18, 2018/19) and Wem Town Ladies (2020/21).
"Lawrence brings exactly the combination of technical expertise, educational background and passion for coach development that aligns perfectly with our vision for football in Shropshire," said Shropshire CEO, Andy Weston. "His track record of working with players of all ages and abilities, combined with his commitment to creating inclusive environments for players and coaches to develop, makes him an invaluable addition to our team."
Wilson's recent managerial experience includes leading Llansantffraid Village, Chirk AAA (as Assistant Manager), Llanidloes Town and Llanfair United, where he demonstrated his ability to develop talent with limited resources.
A strong advocate for modern coaching methods, Lawrence is an advocate for the Veo camera system for video analysis and statistical assessment, reflecting his commitment to player development and tactical innovation.
"I'm thrilled to join Shropshire FA and contribute to the development of football across the county," said Lawrence. "Having worked in Shropshire throughout my career, I understand the passion for the game here and the potential that exists at every level. I'm excited to bring my experience from both the educational and competitive environments to help players, coaches and clubs reach their full potential."
Meet Team ’26
Aswelookaheadto 2026,ShropshireFA isproudtobe poweredbyateamof dedicatedspecialists whosepassionforthe gamerunsdeepat everylevel..
‘26 Team
Team ‘26
EachmemberofTeam’26 bringsuniqueexperience, energyandexpertiseto strengtheninggrassroots footballacrossthecounty.
From safeguarding and governance to facilities development and frontline club support, each member of Team ’26 brings unique experience, energy and expertise to strengthening grassroots football across the county
Together, they are the driving force behind our mission to ensure football in Shropshire is safe, inclusive, well-governed and accessible for all Their work often happens behind the scenes, but its impact is seen every weekend, on pitches, in clubhouses and throughout our local communities.
Get to know the people shaping the future of the game in Shropshire
Leading the Game: Andy Weston, CEO of Shropshire FA
When Andy Weston took on the role of Chief Executive Officer at Shropshire FA in November 2023, he brought with him more than two decades of experience in football development and administration. Having worked with Staffordshire FA and the English Schools’ FA, Andy was no stranger to the challenges of grassroots football, but what sets him apart is his deep commitment to making the game accessible, inclusive and impactful for everyone in the community
Andy’s
vision goes beyond league
tables and trophies
For him, football is about people: young players taking their first steps on the pitch, providing opportunities for girls and women, creating pathways for players with disabilities, plus ensuring the traditional game thrives with sport and communities coming together through a shared passion and love of the game
“Football has the power to bring people together,” Andy says. “Our job is to make sure everyone feels welcome and supported, no matter their age, ability, or background Our game is built on a strong network of volunteers who give up their time for this great game, and it is critical we support all those involved, from the person who washes the kit, the match official right through to the committee members, all these people are Shropshire Football”
Under his leadership, Shropshire FA has taken significant strides to turn that vision into reality, achieving full compliance with The FA’s Code of Governance and achieving the Preliminary level of the Equality Standard - a clear sign of the Association’s commitment to transparency, accountability and inclusive growth
Recent initiatives under Andy’s stewardship showcase his hands-on approach. He has forged a new partnership with Shrewsbury Town Foundation to promote equality and inclusion, secured a major sponsorship with SEAH to grow opportunities for female players, coaches and referees, and launched the associations first ‘Business Partnership Brochure’ that allows local organisations to invest directly in grassroots football. Each step reflects his belief that strong community ties are as important as performance on the pitch
Looking ahead, Andy remains focused on sustaining this momentum. With a young, enthusiastic team, the aim is to grow the game across all communities, strengthen grassroots infrastructure and maintain a culture of safeguarding, inclusion and good governance
“Our work is never finished,” Andy says, “Football should be a source of pride, joy and opportunity for everyone, and we’re committed to making that a reality for everyone involved in the game in Shropshire”
Sam Griffiths - Designated Safeguarding & Workforce Officer
MeetTeam ‘26
ZOEVERNALL - FOOTBALL SERVICES & GOVERNANCE LEAD
For more than 15 years, Zoe Griffiths has been the administrative heartbeat of Shropshire FA. Based in Bridgnorth and a qualified referee, Zoe brings unmatched experience, deep institutional knowledge and unwavering dedication to the smooth running of football across the county.
Her oversight touches every corner of the game, from governance and discipline to safeguarding and club support - ensuring more than 170 clubs, 1,000 teams and 13,000 players can operate safely and effectively.
Safeguarding is at the heart of Shropshire FA’s mission. As the association’s Designated Safeguarding and Workforce Officer, Sam ensures players, parents, coaches and officials can enjoy football in a safe, supportive environment.
Her work spans supporting clubs, working closely with league welfare officers, and collaborating with statutory agencies to maintain rigorous safeguarding standards. Sam’s dedication has earned national recognition, with her recent shortlisting for the Special Recognition Award at the 2025 County FA Recognition Awardsan achievement that reflects her leadership and impact.
Her commitment, empathy and strategic leadership continue to elevate safeguarding practice across Shropshire, reinforcing the FA’s promise to create safe spaces for all.
Tom Wellings - Football Participation Officer (Facilities & Referees)
Colleagues affectionately describe her as the organisation’s “institutional memory,” thanks to her encyclopedic understanding of rules, processes and local football history.
As someone who has lived and breathed football development for decades, Zoe continues to guide Shropshire FA through change with clarity, compassion and professionalism. Her influence behind the scenes ensures local football remains strong, safe and well-governed for years to come.
ZoeVernall
With a decade of experience across grassroots and professional football, Tom Wellings drives two crucial areas of development at Shropshire FA: facilities improvement and referee support.
Having previously held roles at West Bromwich Albion, Wolverhampton Wanderers, AFC Telford United Foundation and the Wolves Foundation, Tom brings a strong background in youth development, coaching, community engagement and club support. In his current role, he leads referee recruitment, retention and development, ensuring the county nurtures confident, well-supported match officials. Tom also guides clubs through facility funding opportunities, from improving pitches and floodlights to developing inclusive environments that allow more people to play the game they love.
Whether he’s mentoring new referees or helping clubs navigate improvement projects, Tom plays a vital role in sustaining Shropshire’s football ecosystem. His knowledge, approachability and commitment continue to support growth across the county as we move into 2026.
Kemi Smallman - Football Services Administrator
Beyond her work at Shropshire FA, she also volunteers as a Welfare Officer at AFC Bridgnorth, giving her valuable first-hand insight into the realities clubs face. This dual perspective allows her to enhance processes and support that feel genuinely helpful for grassroots volunteers.
Kemi’s passion for people and community gives her a natural ability to connect with individuals across the game. Her work strengthens the operational heartbeat of Shropshire football - ensuring clubs can focus on playing, coaching and development. As the county continues to grow, Kemi’s role remains essential to keeping football structured, accessible and enjoyable for all.
James Salliss - Grassroots Service Administrator
James has also worked behind the scenes in the ticket office at Birmingham City FC, gaining valuable customer service experience in a high-pressure setting.
Bringing together governance, coaching, operations and community passion, James offers a well-rounded skill set that strengthens grassroots support across the county.
Dylan Shinton - Football Development Officer (Club Development & Pathways)
As Football Services Administrator, Kemi Smallman is a central figure in keeping Shropshire’s leagues and competitions running smoothly. With a background in project management and business studies, Kemi brings highly transferable skills to her role, ensuring efficient player registrations, organised competition structures and responsive administrative support.
Joining Shropshire FA in August, James Salliss brings a strong blend of academic knowledge, football administration experience and hands-on grassroots involvement. A Sports Management graduate from University College Birmingham, he has developed a deep understanding of football governance which he has put into practice at both grassroots and professional levels.
Starting out as Junior Team Secretary at Earlswood Town FC, James quickly demonstrated his meticulous organisational skills, later stepping up as Club Secretary and overseeing administration for both junior and senior sides. His experience extends onto the pitch too, having coached the club’s firstever Under-7 and Under-8 teams, an opportunity that helped him develop leadership, communication and a passion for helping young players grow.
Supporting clubs at the heart of their communities is the focus of Football Development Officer, Dylan Shinton. A former Thomas Telford School pupil and ex-Dawley Town player, Dylan brings local roots and a passion for helping grassroots clubs grow.
His role spans club development, facility improvement, participation pathways and community initiatives. From managing the Shropshire FA Walking Football League to leading the Thriving Community Clubs programme, Dylan ensures football remains enjoyable and accessible for people of all ages.
Dylan believes deeply in the power of football to unite communities and create positive social impact. He works closely with clubs and leagues to strengthen structures, improve player experiences and encourage sustainable growth.
Luke Flindall - Digital Media & Participation Administrator
Joining Shropshire FA in August, Luke Flindall brings a fresh creative energy to the organisation, combining digital expertise with a genuine passion for growing participation across the county.
A Sports Media graduate from Cardiff Metropolitan University, Luke has gained hands-on experience in some of the UK’s leading sporting environments, including Six Nations Rugby and Cardiff City FC. These roles helped him develop a strong understanding of how sport unites communities and how powerful storytelling can elevate the game.
Since joining the team, Luke has already made a big impact, launching Shropshire FA’s first TikTok channel, introducing the new Goal of the Month competition and preparing to play a key role in the newly formed Youth Council.
With creativity, enthusiasm and a drive to make football accessible for all, Luke is helping shape an exciting new era for the county’s digital engagement and community participation.
Lawrence Wilson - UEFA A Licensed Coach & Football Development Officer
Shropshire FA’s development team has been strengthened by the appointment of UEFA A Licensed coach Lawrence Wilson, an experienced practitioner with a decade of coaching, education and club management behind him.
From grassroots to women’s football and senior men’s sides, Lawrence has coached across multiple tiers of the game. His standout achievements include guiding TNS Ladies to the FA Cup 5th Round and securing multiple Shropshire Cup titles with TNS Ladies and Wem Town Ladies.
Alongside his coaching success, Lawrence has spent years delivering high-quality sports education, designing programmes for thousands of primary school children. His expertise in player development, coaching methodology and inclusive environments makes him an asset to Shropshire FA.
Sarah Thompson – PR & Communications
At Shropshire FA, Sarah’s mission is to build awareness and visibility, celebrate the grassroots community and tell the stories that showcase football’s impact across the county. Since supporting the team, she has relaunched the monthly digital magazine, delivered the association’s first Business Partner Brochure, highlighted major partnerships and championed equality, diversity and sustainability, helping generate media coverage reaching Shropshire and beyond.
Looking ahead, Sarah aims to continue strengthening external communications, ensuring Shropshire FA’s work and the people behind it receive the recognition they deserve. Her storytelling expertise, passion for community sport and freelance versatility are helping shape a brighter, more visible future for football across Shropshire.
Freelance PR consultant Sarah Thompson, who runs STC-PR, joined Shropshire FA earlier this year, bringing over 20 years of communications and journalism experience. Her background spans global brands, regional organisations and major business publications, with previous work supporting Wolverhampton Wanderers, Manchester United and Formula 1 business partners.
PartnerWiththe ShropshireFA DigitalMagazine
The Shropshire FA Digital Magazine has become a key hub for news, stories, insights and updates from across grassroots football in our county. Each month, thousands of players, coaches, volunteers, supporters, clubs, match officials, parents and businesses, engage with our publication - making it one of the most powerful communication platforms in Shropshire football.
Now, we’re looking to take the magazine to the next level - and we’re inviting a Business Partner to join us on that journey.
Why Become Our Digital Magazine Business Partner?
As our official Digital Magazine Business Partner, your organisation will receive a unique platform to showcase your brand while supporting the growth of grassroots football.
Benefits include:
Prime brand placement throughout our monthly digital magazine
Recognition as our official magazine partner across Shropshire FA channels
Ongoing exposure to a large, loyal and engaged football community
Opportunities to contribute content, insights or features aligned with your business
A positive and meaningful association with community sport and local development
This is an ideal opportunity for forward-thinking businesses looking to connect with a wide audience, strengthen their community presence and support the continued development of the game.
Let’s Build Something Exceptional Together
If your business sees value in visibility, collaboration and community impact, we’d love to hear from you. By partnering with our digital magazine, you’ll not only raise your profile, you’ll help us continue delivering inspiring stories, celebrating local achievements and supporting football at every level in Shropshire.
Get in Touch
To discuss becoming our Digital Magazine Business Partner for 2026, please contact Shropshire FA CEO, Andy Weston on 07435 960651 or via email at Andy.Weston@ShropshireFA.com or Sarah Thomspon - PR & Communications at Sarah.Thompson4@shropshireFA.com 07803 014307
Join us and be part of the story shaping grassroots football across Shropshire.
Be Part of the Team Driving Grassroots Football Forward
Shropshire Referees
FA Referee National Core Centre
Congratulations to Oliver, who recently had the opportunity to attend a taster day at the FA's Referee National Core Centre. During the day, Oli experienced what it takes to be part of the national elite referee development programme, including a fitness test and laws of the game workshop.
Bill Longmore Award
We’re thrilled to celebrate Caitlin and Glen as the latest recipients of the Bill Longmore Award!
Their dedication, talent, and hard work truly embody the spirit of Bill Longmore — a man remembered for his unwavering enthusiasm for sport and his deep commitment to the community.
Join us in congratulating them both on this accomplishment!
Upcoming Referee Courses:
TCAT College, Friday 16th January (6:30pm- 8:30pm) and Sunday 18th January (9am- 5pm) - Book here
TCAT College, Friday 20th February (6:30pm- 8:30pm) and Sunday 22nd February (9am- 5pm) - Book here
ShropshireReferees TakeCentreStageat PremierLeagueTruce Tournament
A group of Shropshire FA referees had the experience of a lifetime recently when they officiated at the Premier League Truce Tournament, hosted at RAF Cosford. The annual event brought together some of the country's best Under-12 academy teams, including those from Wolves, Manchester City, Liverpool and Manchester United, for a day that combined competitive football with reflection and remembrance.
And with academy sides playing at full throttle, there was no shortage of action to keep them on their toes ”
Supporting them throughout were their matchday coaches, who provided feedback and encouragement in real time It meant the group could learn on the go, fine-tune their decisions and build their confidence in an environment that felt professional but supportive
For many involved, the day was as inspiring as it was challenging
Kian Sherry, one of the Shropshire officials at the tournament, reflected,
"The tournament was a great experience to officiate a higher level of teams The games were very fastpaced and competitive, which really tested us as officials
“Taking part in the opening ceremony and being able to pay my respects alongside referees from Shropshire and the RAF was a highlight for me and really added to the experience "
The tournament takes its name from the remarkable Christmas Truce of 1914, when soldiers from opposing sides put down their weapons and played football together in no-man's-land. More than a century on, the Premier League uses this event to honour that moment in history while bringing young players together to learn about respect, teamwork and personal growth.
“Our referees weren't just there to watch from the sidelines,” said Tom Wellings, Shropshire FA’s Football Participation Officer for Referees, “Throughout the day, they rotated through different roles, referee, assistant referee and fourth official, getting a proper feel for what it takes to manage matches at this level. And with academy
Tom concluded, “Having Shropshire referees involved in such a highprofile Premier League event speaks volumes about the quality of officiating development happening across our county Opportunities like this don't just build technical skills, they open doors, boost confidence and show young officials what's possible if they stick with it
“Well done to everyone who represented Shropshire FA at the tournament, and thanks to the Premier League and RAF Cosford for putting on such a brilliant day ”
ShropshireFA–2025Yearin Review
A Year of Growth, Partnership and Grassroots Celebration
As 2025 comes to a close, we look back on a year defined by progress, community spirit and continued commitment to developing football for all across Shropshire. From major facility investments and award-winning achievements to new partnerships, digital growth and an expanding volunteer workforce, the past 12 months have highlighted the absolute best of our grassroots game.
Here’s a month-by-month look at the moments that shaped 2025.
We kicked preparing for a very busy year across all areas of the game and business, laying strong foundations for what would become one of our most impactful years yet.
January
• First Referees course of the year ran.
• Welcomed Dylan Shinton to the SFA team.
February
• Launch of the 2025 Grassroots Hero Awards
• Announced our Anti-Bullying Poster Competition winner.
• Purchased our Dawley office premises.
March
• Celebrated International Women’s Day with the SFA Female Team in the spotlight.
• Revealed the Salop League Leisure Cup Final venue.
• Confirmed our referee appointments for the County Cup Finals 2025
• Marked Silent Support Weekend
• Whitchurch Alport reached the FA Vase Quarter Final
April
• Celebrated our continued partnership with T J Vickers
• Women’s Walking Football groups supported the Just Play Initiative
• McDonald’s reaffirmed their support for the County Cup Finals
• Recognised our Long Service Award recipients.
• Joined forces with Kitlocker
May
A standout month for competitions and recognition:
• Delivered 13 County Cup Finals
• Delivered 4 Salop Leisure League Cup Finals
• Delivered 2 Girls’ League Finals (U8 through to U16)
• Moved into our new Dawley office premises
• AFC Telford United promoted to National League North
• Shifnal Town promoted to Northern Premier League Div 1
• Telford Town promoted to North West Counties First Division South
• Haughmond FC promoted North West Counties First Division South
• Telford Town Ladies promoted to West Midlands Regional League Div 1 North
• Announced SEAH as our Primary Business Partner for Female Football
• Celebrated achieving the FA Governance Code
• Furrows expanded their support for County Cup initiatives.
June
• Achieved Preliminary Level of the Equality Standard
• Announced our Grassroots Football Awards finalists.
• Announced our continued partnership with Mark Harrod Ltd.
• McDonald’s renewed its commitment to Grassroots Football Awards
• Hosted a coaching masterclass with Mike Phelan Coaching
• Launched our new Club Programme
Shropshire FA – 2025 YearinReview
July
• Celebrated our Grassroots Football Awards winners at Shrewsbury Town Football Club
• Enjoyed a successful evening of fundraising for British Heart Foundation at our Awards Evening
• Announced ongoing support from Salop Leisure
• FA Regional Walking Football Finals held at Shrewsbury Town Football Club
August
• Announced our new EDI partnership with Shrewsbury Town Foundation
• SFA team walked 120 miles to fundraise for the British Heart Foundation
• Announced our new sustainability partnership with Sustainable Leaders in Sport
• Welcomed Luke Flindall and James Salliss to the team
• Launched our new-look monthly Digital Magazine
• Introduced the Shropshire Veterans League
September
• Launched our first ever Business Partnership Brochure
• SFA shortlisted for a National County FA Recognition Award
• Furrows deepened its commitment to Girls’ Football
• Launched our popular Goal of the Month competition.
• Celebrated Play Safe Weekend with Shrewsbury Town Football Club
October
• Marked World Mental Health Day with business partner SEAH
• Welcomed Rachel Forbes to the SFA Board
• Launched our first ever official SFA TikTok Channel
November
• Launched our SFA Youth Council
• Attended the County FA Recognition Awards at Wembley Stadium
• Celebrated International Men’s Day with the Male Team in the spotlight
• Welcomed Lawrence Wilson to the team
• Hosted our first meeting for clubs to introduce our EDI partnership with Shrewsbury Town Foundation
December
• Partnered with West Mercia Police to deliver online training: ‘Guidance for Sports Coaches’
Refereeing
Highlights
This year saw significant growth in match officiating across the county:
• 322 new referees qualified, including fifty-eight female referees
• Twenty-eight referees promoted across the officiating pathway
Facilities Funding Impact
A transformative year for facility development throughout Shropshire
Total Grant Value: £1,098,413
Total Project Value: £1,269,929
Projects Delivered:
• One new 3G pitch (Newdale in Telford)
• Nine goalpost grants
• Two grass pitch maintenance fund awards
• One storage container
• One portable floodlight
• One pitch perimeter barrier
• One dugout and hardstanding
• One set of spectator toilets
Digital Growth in 2025
Our online and digital footprint expanded significantly this year:
• +18% digital magazine subscribers
• +149% increase in LinkedIn followers
• +109% Facebook growth
• +328% Instagram growth
• 1,009 TikTok followers since launch
Closing Thoughts
2025 has been a year of growth, innovation and community collaboration None of our achievements would be possible without the passion and dedication of our clubs, leagues, volunteers, referees, partners and players
As we look ahead to 2026, we remain committed to supporting every corner of the grassroots game and continuing to develop football for all in Shropshire
MeetMolly:The8Year-OldGoalkeeper InspiringMoreGirls toPlay
At just eight years old, Shrewsbury based Molly is already making her mark between the posts.
A proud Shrewsbury Juniors player, Molly talks about football with the same spark in her voice that she brings to every training session
We sat down for a chat about her journey so far, the challenges she’s faced and what she hopes comes next for girls’ football in Shropshire
Falling in Love with Football
For Molly, football started at home
“My brother plays, and I like watching it on TV,” she explains Whether she’s watching him compete on Sundays or glued to the Premier League, she’s always learning.
It didn’t take long before she found her own place on the pitch - as a goalkeeper
“I like to stop the ball going into the goal and help my team from conceding,” she says with pride It’s a big responsibility, but one she embraces with confidence.
Training, Teamwork & Finding Her Football Family
Molly trains with her manager, Carl, on the astro pitches - sessions she looks forward to every week
“I enjoy it because it’s with some of my school friends and it’s just girls,” she says. For many young players, having a supportive environment makes all the difference, and Molly is no exception
She plays for Shrewsbury Juniors, although finding enough girls her age to form a full team has been tough Still, she plays for her school too, recently competing in a tournament at Shrewsbury Sports Village.
“There are a lot more girls wanting to play now,” she adds, noticing the positive changes happening across Shropshire
It’s a family affair too - Molly’s dad Adrian, New Car Sales Manager at Furrows in Telford.
The company are proud sponsor of girls’ football across the county and business partners with Shropshire FA
Football runs in the Furrows family, and their support helps keep opportunities growing for young players like Molly.
Role Models & Inspiration
Ask Molly about her football heroes, and she doesn't hesitate: Her brother, who inspires her every week Emi Martínez, because “he’s a good goalkeeper”
· Ollie Watkins, whose goals - and the fan songs - she loves
It’s a mix of family motivation and top-flight talent that keeps her striving to improve
Overcoming Challenges
One of the biggest challenges Molly has faced is simply finding a team with enough girls her age. It’s a common issue in grassroots football, but she hopes her story encourages more girls to get involved.
After a tough match, Molly says motivation comes naturally She focuses on what she enjoyed, learns from the rest and looks ahead to the next kick-off.
Proudest Moments & Big Dreams
One moment stands out so far: her impressive shotstopping performance for the school team.
“I managed to save a lot of shots,” she says - a keeper’s dream day She’s also proud of convincing some of her friends to start playing too, proving her influence reaches beyond the goal line
Looking ahead, Molly has a simple but meaningful wish: “I hope we can start having regular football matches every weekend and make new friends”
Life Outside Football
Balancing school, friends and sport comes naturally for Molly - at least for now. “It’s easy at the minute because I’m only 8,” she laughs With her brother playing often, she practices on the sidelines with her sister, turning family time into football time.
Advice for Other Girls Thinking About Playing
Molly doesn’t hesitate:
“Just give it a try It’s great fun and it’s not just for boys.”
It’s a message that perfectly sums up the growing movement in Shropshiremore girls stepping onto the pitch, more opportunities to play, and more young leaders like Molly inspiring the next wave
Bea’sStory
At just 9 years old, Bea was diagnosed with an inherited heart muscle disease. Now, she’s taking part in an important BHF-funded research project to help shape the future of heart health.
Three years ago, Bea, now 12, started experiencing a fast heart rate and shortness of breath. It scared her and she'd say to her parents: "my heart is pounding," and "my heart is beating in a funny pattern."
Following genetic testing, Bea was diagnosed with arrhythmogenic cardiomyopathy (ACM), which she inherited from her father's side of the family.
Currently, doctors use heart scans and blood tests to monitor children with ACM. These tests can be stressful for people having them and may not always be able to detect changes happening in their heart.
Did you know?
Symptoms of ACM can vary from family member to family member, and can present at different ages, even in the same family.
A cheek swab that can identify the molecular changes of ACM
Bea is looked after by a team at Great Ormond Street Hospital (GOSH). As part of her check-ups there, she has been swabbed 4 times for Dr Angeliki Asimaki's vital research into developing a cheek swab test to monitor patients with ACM.
Amazingly, the molecular changes taking place in the heart cells of someone with ACM are mirrored inside their cheek cells. With the help of BHF funding, Dr Asimaki and her team are developing a non-invasive cheek swab test that can be used to spot these molecular patterns. This could make it much easier for Bea and children like her to have their condition monitored throughout their childhood and life.
Bea's mum, Liz said: "The test is adding another layer of reassurance to the family that the condition is being monitored. We think it's so important to take part in this research to improve how ACM is monitored and managed for children in the future."
Dr Angeliki Asimaki added: "This work has the potential to save lives – and that's all made possible by BHF"
Video - https://www.youtube.com/watch? v=4ANz1So1XNo&t=1s
Support the Shropshire FA team by helping to raise fund for the British Heart Foundation: https://www.gofundme.com/f/shropshire-fa-fundraisingfor-british-heart-foundation
The Telford Spartans are bringing festive cheer to the ice this December all in support of the British Heart Foundation FREE ENTRY!
Doors Open: 18:30
Face-Off: 19:00
Date: 13th December 2025
Location: Telford Ice Rink, St Quentin Gate, Telford TF3 4JQ
VOLUNTEERS NEEDED FOR THIS EVENT OR COME ALONG WTH THE FAMILY FOR SOME FUN!
AndrewPrice Honouredwith theBenEvison StaffMemberof
Equality, Diversion and Inclusion
Congratulations to Andy Price, Inclusion Manager at our EDI business partner, Shrewsbury Town Foundation, on receiving the Ben Evison Staff Member of the Year Award at the Foundation’s recent gala dinner.
This prestigious award recognises a team member who embodies the values, passion and community spirit that the late Ben Evison represented, and Andrew’s commitment to transforming lives through the Foundation’s work makes him a truly deserving recipient
The award is named in memory of Ben Evison, one of Shrewsbury Town in the Community’s shining stars, who sadly passed away in June 2021. Ben was a proud member of the ShrewsAbility programme and a true ambassador for the Foundation, known for his courage, positivity and infectious smile that could light up any room
In 2019, Ben captured hearts when he shared his story at the Foundation’s gala dinner, inspiring everyone with his strength and determination
EndofYear NewsFromOur Business Partners
Discover Kitlocker Showcase
A new digital home for everything that we do to power sport and community.
From grassroots to elite partnerships, explore how we create game-changing teamwear innovations that unlock a lasting impact.
Take a look at behind the scenes stories, exclusive events and insights from the clubs and partners shaping the future of teamwear.
See how our collaborations with the biggest brands in sport elevate performance at every level and find out what makes us more than a teamwear supplier, we’re your partner in progress.
Visit the Kitlocker Showcase today to see what’s next for your club.
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Mark Harrod Ltd Announces Three-Year Partnership with ESFA
Mark Harrod Ltd has officially signed a three-year agreement with the English Schools’ Football Association (ESFA), becoming the organisation’s Official Goals Partner from 2025 to 2028.
The company has supported ESFA initiatives for many years, but this marks the first formal national partnership, strengthening efforts to improve the safety, reliability and quality of football equipment in schools across England, including here in Shropshire.
RobertWilliam- June,2030
AndyWeston CEO&Senior SafeguardingLead
SamGriffiths DesignatedSafeguarding Officer
James Salliss Grassroots Services Administrator
2HighStreet,Dawley, Telford,Shropshire,TF42ET
01743362769
info@shropshirefa.com
https://wwwshropshirefacom/
Kemi Smallman Football Services Administrator @ShropshireFA shropsfa
ShropshireFootballAssociation
ShropshireFA
LawrenceWilson FootballParticipationOfficer (Coaching&Development)
TomWellings FootballParticipation Officer(Referees& Facilities)
DylanShinton FootballParticipationOfficer (ClubDevelopmentand Pathways)
LukeFlindall DigitalMedia&Participation Administrator
SarahThompson PR&CommunicationsOfficer
2HighStreet,Dawley, Telford,Shropshire,TF42ET
01743362769
info@shropshirefa.com
https://wwwshropshirefacom/
@ShropshireFA
hropsfa
ShropshireFootballAssociation
ShropshireFA
YOUTH FOOTBALL IS CHANGING FROM THE 2026/27 SEASON
As The FA announced in February, from the 2026/27 season, changes will be introduced to Youth Football focused on maximising the experience of all young players.
Tailoring youth football to fit even better and mean even more for all young players in England
The changes in 2012 to the way youth football is played has a profoundly positive impact on the technical development and personal enjoyment of young players from grassroots all the way through to the England teams.
Now it's time to seize the initiative To take the lead in shaping an even greater experience for the next generation. To give youth players more opportunity, more variety, more responsibility and action to feed their potential, empower their character and grow a lifelong attachment for the game we all love
For more information click on the link below:
https://futurefitenglandfootballc om/futurefit/indexhtml?
sc src=email 6945098&sc lid=72 9603981&sc uid=fD2YZP1nHt&sc llid=5164
LetHer Shine
JointheFunwithWildcats &SquadGirls inShropshire!
Are you looking for a fun, friendly, and confidence-boosting way to get your daughter moving?
Whether she’s already football-mad or just wants to try something new, Shropshire FA is proud to support The FA’s Wildcats and Squad Girls programmes, tailor-made football sessions that give girls aged 5-14 a chance to shine
Wildcats, for girls aged 5-11, is a brilliant introduction to football where it’s all about fun, friendships and learning new skills in a safe, pressure-free environment
Whether your child has kicked a ball before or not, every girl is welcome Squad Girls, for ages 12-14, is a natural next step- combining the fun and freedom of Wildcats with more team-based activity
It’s perfect for girls who may have drifted away from football or want to try it for the first time in a relaxed, social setting.
With sessions running in towns and villages across Shropshire, there’s likely a Wildcats or Squad Girls group near you
These programmes are already inspiring hundreds of local girls to be active, build friendships and fall in love with football
Get Involved – Sign Up Today
Contact Dylan Shinton at Shropshire FA for more information dylanshinton@shropshirefacom
Football Development & Community Clubs
The FA Club Programme: Thriving Community Clubs Initiative
Across the country, football clubs are growing in size but becoming fewer in number.
As a result, many are evolving beyond the pitch and positioning themselves as central community hubs
To support this ongoing transformation, The FA has launched the Club Programme, designed to help clubs operate more sustainably, expand their reach and build stronger community ties
The initiative focuses on three core areas:
1 Strengthening Club Finances
Support for clubs to take greater ownership of facilities (e.g., 3G pitches, grass surfaces and clubhouses)
Guidance in developing commercial and sponsorship opportunities
Access to tools and training to enhance financial and business skills
2. Expanding Playing Opportunities
Improved services and benefits for England
Football Accredited clubs to encourage growth
Support for 1*, 2*, and 3* clubs to increase female and disability participation, and to develop coaches, referees and volunteers
Continued backing for smaller clubs across both rural and urban areas
Help in launching FA sessional programmes, including access to funding and training
3 Deepening Community Engagement
Assistance in showcasing and maximising social and economic impact
Mental health signposting support for club members and wider communities
Links to other community groups and services (e.g., NHS, police, refugee networks)
This initiative is designed to help clubs become Thriving Community Clubs - defined as 3-star accredited clubs with strong leadership, robust governance and a supported coaching and volunteer network.
This month, Football Development Officer Dylan Shinton, alongside Club Consultant Martin Harrison, held initial meetings with local clubs to begin this exciting journey
If you're a 2 or 3-star club and want to get started on the programme, get in touch at dylanshinton@shropshirefacom to gain access to the Club Programme Platform
Accredited Club Programme
PartOfEnglandFootball
Shropshire FA 2025-26 Information Booklet
Supporting 3*, 2* and selected 1* clubs in the county
Shropshire FA’s accredited club programme is designed to provide support for clubs, strengthen infrastructure and build the foundations to provide inclusive footballing opportunities for all of the community.
2024- 3 5* Clubs
2028- 10 5* Clubs
It aligns with our ambition to have 10 Thriving Community Clubs by 2028 - clubs that lead the way in leadership & governance, coaches & volunteers, player opportunities and community engagement
Inclusion criteria:
England Football Accredited (2* & 3* clubs automatically enrol)
Providing more than one player pathway (male, female and disability)
Willingness to engage in support and development activity
Demonstrated governance and strategic practice
What’s in it for you?
A dedicated CFA Club Development Officer and access to support from an FA Club Consultant
Guidance on funding applications and facility projects
Receive a club assessment, with planned areas of improvement.
Tailored workshops and CPD events
Direct help with long-term club planning
5 Pillar Club Framework
Community Player Opportunities Leadership & Governance Coaches & Volunteers Facilities
Built on the Thriving Community Club framework, these pillars support clubs to grow, strengthen and thrive. The pillars don’t stand alone, they interconnect to form the foundation of long-term success. Clubs included in the Accredited Club programme receive specific support, templates, and access to workshops for each pillar over the season.
Want to know more?
Email: dylan.shinton@shropshirefa.com Phone: 07491 953212
Grassroots Football Partnerships
Why Purpose Is the New Game Changer
The world of sport sponsorship and brand activation is undergoing a seismic shift.
Brands are no longer content with simply slapping their logo on a stadium hoarding or a player’s kit and hoping for maximum impressions. Today’s landscape demands more - more meaning, more impact, more purpose. As fans become increasingly value-driven, brands must pivot towards campaigns that prioritise social impact.
Nowhere is this more evident than in the grassroots sports space, where the emotional and cultural stakes are at their highest.
Football at its core has always been about more than just winning. On local pitches across the UK, grassroots football brings kids, parents, coaches and volunteers together in ways that go far beyond sport It’s here, in muddy boots and on community sidelines, that the game shapes culture and builds futures.
The Rise of the Socially Conscious Fan
Supporters today aren’t passive spectators. They’re engaged, connected and deeply invested in the issues that shape both their communities and the game they love.
From inclusivity and mental health to tackling racism and climate action, fans expect the clubs and brands involved in grassroots football to stand for something real. In fact, research shows more than 70% of UK sports fans believe sponsorship should promote positive social change - a figure that rises even higher among Gen Z and Millennial fans.
For grassroots football, this isn’t just a trend; it’s a cultural shift. Families now expect action, not just advertising.
Why Purpose Works - For Football and for Brands
Cause-led parentships and sponsorship aren’t just good for the game - but good for business.
Here’s why:
Authenticity builds trust - Communities know when brands are serious and when they’re faking it. Supporting real issues earns long-term respect.
Purpose sparks engagement - Stories rooted in values are the ones people talk about and share, both locally and nationally.
Stand out in a crowded market - With so many brands chasing visibility, purpose-driven sponsorship cuts through the noise.
Inspire from the inside out - Employees, volunteers and partners want to be part of something meaningful. Purpose energises teams as much as fans.
How Brands Can Deliver Purpose in Grassroots Football
For those ready to step onto the grassroots pitch with real intent, a few principles stand out:
Listen first: Ask players, teams, referees and families about the challenges they face. Build campaigns with them, not just for them.
Partner wisely: Work with governing bodies, leagues and charities who already have trust on the ground. Think beyond matchday: Legacy projects - from workshops to online resources -leave an impact long after the final whistle
Beyond Sponsorship: A Shared Responsibility
For brands, the lesson is clear: don’t just show up with a badge. Roll up your sleeves, step into the community and make a lasting difference. Because when football sponsorship moves beyond visibility and into real impact, everyone benefits - the players, the clubs, the fans and the sponsors themselves.
Final Word
The future of grassroots football sponsorship isn’t about being the biggest logo on the pitch. It’s about being the brand that shows up, listens and makes change happen. And in that future, purpose isn’t just an advantage. It’s the whole game.
Advertiseinthe ShropshireFADigital Magazine-Connect WiththeHeartof LocalFootball
The Shropshire FA Digital Magazine is where the county’s football community comes together Every month, thousands of players, parents, coaches, clubs, volunteers, supporters and businesses read our publication to stay up to date with the latest news, stories and developments in grassroots football
Now, we ’ re opening up exclusive advertising opportunities for businesses looking to reach a loyal, engaged and diverse audience
Why Advertise With Us?
Placing your advert in our digital magazine gives your business:
Direct access to a large, highly engaged local audience
Brand visibility across the entire Shropshire football community
A platform that aligns your business with positive, community-focused sport
Flexible advert sizes and placements to suit different budgets and goal
Whether you ’ re aiming to raise brand awareness, promote a new service, or connect with families and local communities, advertising with Shropshire FA is a powerful way to get your message heard
Get Involved
Spaces are limited each month, so if your business wants to feature in an upcoming issue, we’d love to hear from you
Contact
To discuss advertising options please contact: Shropshire FA CEO, Andy Weston on 07435 960651 or via email Andy Weston@ShropshireFA com or contact Sarah Thomspon - PR & Communications at Sarah Thompson4@shropshireFA com 07803 014307
Promote your business while supporting grassroots football across Shropshire - a winning partnership on and off the pitch
Click here; https://showcase.kitlocker.store/footb all/?
utm source=shropshire+fa+nl&utm me dium=banner&utm _campaign=shropshi re-fa-nl&utm id=shropshire+fa+nl
Easyfundraising
Daily £100+ donations to be won!
As we count down towards Christmas, your team could win a daily cash injection courtesy of easyfundraising and their Christmas Crackers competition, 8-21 December. Take advantage of your players, parents, coaches and wider community’s Christmas shopping by receiving cashback donations every time they buy from over 8,000 retailers at no extra cost to them! They just need to shop via the easyfundraising app or website. And this month, while they’re at it, if they click on the daily Christmas cracker, your team will go into a draw to win a £100 or £200 donation each day up to 21st December. Not using easyfundraising yet? Register now to get free funding this month and into 2026!
Join easyfundraising: https://www.easyfundraising.org.uk/shropshire-fa/
SHROPSHIRE FA
LAUNCHES NEW BUSINESS PARTNER BROCHURE
A GAME-CHANGING OPPORTUNITY TO BACK GRASSROOTS FOOTBALL AND COMMUNITIES
The Shropshire FA is proud to unveil its brand-new Business Partner Brochure, presenting a powerful invitation to businesses and organisations that want to invest in more than just sport - but in community, inclusion and opportunity.
With over 13,000 players, 170 clubs, 1,000 teams, and 6,000 dedicated volunteers, Shropshire FA is the beating heart of football in the county
But its impact goes far beyond the pitch.
Backed by a mission to improve lives through football, the newly launched brochure offers bespoke partnership opportunities that deliver not only high visibility but also lasting social impact.
“This is more than sponsorship – it’s about shaping the future of football in our communities,” says Andy Weston, CEO at Shropshire FA.
“We’re offering organisations the chance to be part of something powerful, authentic and deeply rooted in Shropshire life”
A Responsible Investment in People and Place
The Business Partner Brochure outlines meaningful ways for organisations to demonstrate corporate social responsibility (CSR) while aligning with one of the region’s most accessible and values-driven sporting bodies.
Partners will be directly supporting:
Youth development programmes that nurture life skills, resilience and leadership
Disability football initiatives that champion inclusion and opportunity.
The Opportunities That Go Beyond
Partnership options include:
Volunteer and referee training, helping grow a sustainable, skilled grassroots network
Facility development, ensuring safer, more welcoming environments for all
Exclusive naming rights for competitions and county-wide initiatives
Targeted exposure through events, digital campaigns and community outreach.
Participation in landmark events like County Cup Finals and the Annual Grassroots Awards
Hospitality packages and national football experiences that bring tangible value back to your team.
Driving Measurable Impact
As part of its bold 2024–2028 Strategy, and looking ahead to its 150th anniversary in 2027, Shropshire FA is focused on increasing its impact in local communities With a current £128 million estimated social return on investment, the evidence is clear: football changes lives
Now, businesses have the chance to become part of a legacy that blends purpose with performance
Join the Movement
By becoming a Shropshire FA Business Partner, you’re not only gaining exposure -you are investing in community wellbeing, youth empowerment and inclusive opportunity across the county.
To view the brochure and explore how your organisation can be a force for good through football, visit link SFA Partner Brochure 2025 Print.pdf
OUR EXISTING PARTNERS
NATALIE PIETRZYK, MANAGING DIRECTOR OF SEAH
“Supporting grassroots football is at the heart ofwhat we do. Our ongoing partnership with Shropshire FA means we can directly contribute to the growth and success of local football communities.”
MARYBRANDRICK, GENERAL MANAGERAT MARK HARROD LTD.
“The girls’ game is continuing to grow and more girls are playing.At Furrows, we felt this was an ideal opportunity to get involved and be part of something that can only grow and improve.”
ANTONYFROST, DIRECTOR & DEALER PRINCIPALAT FURROWS
Grassroots football plays such an important role in the lives of so manyyoung people and families in our community. I’m proud to continue supporting the Shropshire FAGrassrootsAwards, which celebrate the hard work and passion of the people who give their time week in, week out to keep football thriving in Shropshire.”
MATTWINFIELD, MCDONALD’S – ERASMUS RESTAURANTS.
“Grassroots football plays such an important role in the lives of so manyyoung people and families in our community. I’m proud to continue supporting the Shropshire FAGrassrootsAwards, which celebrate the hard work and passion of the people who give their time week in, week out to keep football thriving in Shropshire.”
Message
ToOurClubSecretaries
You may be aware that the whole game system has retired, and your discipline has migrated across to the club portal
Please see below from The FA
It’s important that you view the guidance on how to administer your discipline, as late fees will automatically be applied if you do not create your own invoice after 14 days
Guidance can be found here: Discipline : Grassroots Technology
SAFEGUARDING 2032 WITH SAM
For all safeguarding queries contact Sam Griffiths, Shropshire FA Designated Safeguarding Officer sam.griffiths@shropshirefa.com
2025 HAS BEEN A REMARKABLE YEAR FOR SAFEGUARDING AT SHROPSHIRE FA.
We were honoured to be shortlisted in the County FA Recognition Awards and delighted to be named runners-up in the Special Recognition category for our continued commitment to safeguarding across the county
Over the past year, we ’ ve strengthened our approach through new and meaningful partnerships One key development has been our collaboration with West Mercia Police, enabling us to offer Club Welfare Officers enhanced training opportunities and additional layers of support
None of this progress would be possible without the dedication of our club officials
Your commitment ensures that football in Shropshire remains a safe, inclusive and enjoyable environment for children and all participants. We are sincerely grateful for everything you do
As we head into Christmas and the New Year, we hope you all enjoy a well-deserved break
Take time to rest, recharge, and make special memories with your loved ones - and please remember to look after yourselves too
Your wellbeing is vital
Club Welfare Officer Weekly Appointments
New weekly Booking System 1to-1 Time with Shropshire FA DSO Sam Griffiths
We're pleased to announce a new opportunity for Club Welfare Officers to book a dedicated appointment with our Designated Safeguarding Officer, Sam Griffiths, every Thursday afternoon between 1pm and 4pm
These sessions are available face-to-face or via Microsoft Teams and are designed to offer a space for:
Asking any safeguarding-related questions
Getting support with club welfare matters
Having a general catch-up on a one-to-one basis
Whether you need advice, clarification, or simply a chat, this is your chance to connect directly with Sam in a confidential and supportive setting
To book your appointment, please use the form below: https://forms.gle/KmKoySsFUU1rnzk56
SafeguardingTeam
SamGriffiths-Designated SafeguardingOfficer
DesignatedSafeguardingOfficer(DSO)
SamGriffiths
sam.griffiths@shropshirefa.com 01743362769/07918764766
2HighStreet,Dawley, Telford,Shropshire,TF42ET
01743362769
Iinfo@shropshirefa.com
https://wwwshropshirefacom/ @ShropshireFA hropsfa
ShropshireFootballAssociation
TomWellings-Referees &Facilities
DeputyDesignatedSafeguardingOfficer (DDSO)
TomWellings
tom.wellings@shropshirefa.com 01743362769/07719047701
ShropshireFA
AndyWeston-CEO& SeniorSafeguardingLead
SeniorSafeguardingLead(SSL)
AndyWeston andyweston@shropshirefacom 01743362769
ZoeVernall-Headof FootballServices
DeputySeniorSafeguardingLead(DSSL) ZoeGriffiths zoegriffiths@shropshirefacom 01743362769/07736956038
SafeguardingHub
SafeguardingHub
RSafeguarding equirements
RSafeguarding equirements
