Industrial Design Portfolio 2017 - Shreya Prem

design book shreya prem 2018

S HRE Y A PREM

Industrial Design student, Year 5 International School of Design, Rubika (India)

H e llo ! I a m c u r r e nt l y l o o k i n g f o r a 6 m o n t h s i nt e r ns h i p.

IND USTRY E xp er ience Educ ation 2016 2013- -2017 Current Design Masters Company Program | FRANCE 5 months

Pune | INDIA and development of Conceptualisation backpack accessories for the ARMY PUBLIC SCHOOL 2018 -19 session.

2009 - 2013 High school, CBSE Board Edu c a t i on Noida | India

2013 - Current ISD RUBIKA India Masters Program Pune | INDIA

INDUSTRY Experi ence 2016 - 2017 2 5 months

2016 2009 - 2013 2 months

KIBA DESIGN QUECHUA

Design Company | FRANCE Design Studio | INDIA Development of my skills and to attain a better understanding on the practice of design thinking.

KIBA DESIGN ARMY PUBLIC Design Studio |SCHOOL INDIA

High school, CBSE Board Noida | India

Recognition 2018 2017

Overall Excellence Investor’s Choice

2016

lab [Masterclass] YearAltran 4 - Product Rubika, India ISD ISD Rubika, India

2017

Investor’s Choice Concept Most innovative

3 - Product YearYear 3 - Product Rubika, India ISD ISD Rubika, India

2015 2017

Design Talent [Masterclass] Altran lab [Masterclass] Rubika, India ISD ISD Rubika, India

2017 2016

Most innovative Concept First Rank YearTalent 4 - Product Design [Masterclass] Rubika, India ISD ISD Rubika, India

Overall Excellence Overall Excellence

2016 2013

Best User Experience Best User Experience

S k i l l s | C a p a b i l i t i es ANALOG

DIGITAL

Project Management Sketching Ethnography Research | Ethnography Sketching Rendering Prototyping

Photoshop Illustrator Indesign After effects Premiere pro

LANGUAGES Rhino 3D Keyshot Maya Solidworks

English [Proficient] Hindi [Native]

P a r t n er s h i p P r oj ec t s HAVELLS | India Design a new ‘ ready wear’ Design a new ‘ ready to to wear’ de-wrinkling device. de-wrinkling device.

STEELCASE | Hongkong Design Design a new a new archetype archetype of of furniture furniture forfor anan agile agile based based workspace. workspace.

GODREJ | India To provide provide uninterrupted uninterrupted power power To supply to to urban urban Indian Indian homes. homes. supply

HOMECENTRE | Dubai To design a range of furniture for kids.

Ma s t er c l a s s ALTRAN LAB DESIGN TALENT

PEDRO GOMES

Create a service service/around productautonomous to improve for vehicles thethe health yearof2030 young adults.

Creating a ritual by blending the essence of two different brands.

DESIGN TALENT STUDIOMETIS + RAFT COLLECTIVE

ASIA DIGITAL MOJO

Improvea the bondproduct between Create service/ toparents improve and health child through the child’s curiousty. the of young adults.

Improve the experience of foreign tourists travelling by Indian railways.

STUDIOMETIS + RAFT COLLECTIVE NABAIJI

KIPSTA

Digital MOJO [Masterclass] AsiaAsia Digital MOJO [Masterclass] Rubika, India ISD ISD Rubika, India

experience of adults Improve the bond between parents learning to swim. and childhow through the child’s curiousty.

Design a quick and easy way to fasten shoes.

BCom Topper BCom Topper

NABAIJI DESIGN TALENT

BIC

Improvea the Create service/ experience productoftoadults improve how learning the health to swim. of young adults.

Design a new writing equipment for school going kids.

Grade - Commerce Grade 12 - 12 Commerce Noida.

India APSAPS Noida.

India

My Design Story

Product Design

Human-Centered Design

Holistic Design

Products that tell a story

Solutions driven by user needs

Experiences that go beyond the problem

Designing to elevate the everyday experience

Designing for a smile! !

DESIGNING FOR EASE Home Small Appliance

PROBLEM SOLVING

Kitchen Cleaning Accessory

RE-WRITING EXPERIENCES

TEAM PLAYING

ALWAYS LEARNING

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02

03

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Bathing Space

Click the thumbnails to jump to the project

Office Furniture

Industry Experience

De-wrinkle with ease

Designing a new de-wrinkling device that is user-friendly, differentiated and desirable. How might we introduce a new product without altering user habits, while catering to different de-wrinkling scenarios?

Collaboration Team Project 4 months

Click on the doodle to return to contents

Darshan Patel

Meenakshi Kamat TEAM LEADER

Shreya Prem

TEAM LEADER

Ritvik Kulshrestha

Prateyush Das

Deepanjan Sinha TEAM LEADER

Our challenge We all want to look good, but with the least effort.

In a time where clothes are a way of expression, the team’s goal was to help users be ready and presentable at all times.

All IP Rights are reserved by Havells India Limited 06

What’s the scenario?

Needs are everchanging and fabrics are constantly evolving. Research was centred around understanding user needs, garment care methods and the step by step process of getting ready to wear clothes.

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Efficient + easy

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Quick + effective

Safe + fun

Quick + easy

Different GARMENTS DIFFERENT CARE Different users different needs

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JOURNEY TO READINESS

DE-WRINKLE

STORE

DE-WRINKLE Again!

All IP Rights are reserved by Havells India Limited 07

4 Directions.

During ideation, we explored far and wide from solutions around preventing wrinkles at the start, to creating an automated de-wrinkling bot, to upgrading current solutions for easier acceptance.

All IP Rights are reserved by Havells India Limited 08

The Internals

The Right Combination

We tore down existing irons and steamers to understand the internals and to define the constraints.

Physical Explorations were aimed at finding the right balance between comfort and functionality while combining two separate de-wrinkling appliances.

All IP Rights are reserved by Havells India Limited 09

Sw tch

A hybrid iron-steamer that caters to multiple de-wrinkling needs. Giving you the long lasting results of heat pressing while also catering to your immediate needs by steaming.

All IP Rights are reserved by Havells India Limited 10

iron mode

steamer mode

steam iron mode

where the product is wired for maximum power to heat the sole plate for the occasion of bulk ironing and for the desirable “crispness� in the clothes.

where the steamer can be detached to de-wrinkle delicate fabrics and make clothes soft and comfortable to wear immediately.

where the steam passes from the steamer through the sole plate to soften tough wrinkles which may not go away by simple heat pressing.

All IP Rights are reserved by Havells India Limited 11

easy interactions The temperature settings are always seen on either side of the product, so the user never irons with the wrong setting for a particular fabric, while also making switch ambidextrous.

communicates with you To ensure user safety, there is a light indicator present all along the body to indicate when the product is heating/ hot/ ready to use. This way, even those not using the iron are aware when it is hot and can be careful.

All IP Rights are reserved by Havells India Limited 12

INDENTED STEAM PORES STEAM TRIGGER

ELECTRIC CONNECTION The back end of the steamer docks into the base plate to electrically connect and charge.

Nothing holding you back The steamer is completely wireless and independent and can be used to dewrinkle quickly without any set up.

STEAMER RELEASE BUTTON

STEAM CONNECTION The steamer head docks in the front of the base plate and allows the steam to pass for steam ironing.

All IP Rights are reserved by Havells India Limited 13

Familiar Architecture For decades, the iron has been synonymous with de-wrinkling in India. Keeping an architecture familiar to the iron helps make SWITCH acceptable, by flattening the learning curve.

It also helps introduce a steamer, that helps reduce time and effort, into homes that have forever been dependent on irons.

All IP Rights are reserved by Havells India Limited 14

Slide my kitchen clutter away

Designing a new garbage disposal system for domestic Indian homes.

Could there be a more efficient and time saving solution to maintain your kitchen?

INDIVIDUAL PROJECT

Quick response to a problem 2 weeks

Every activity creates more mess.

There is just never enough space.

Always a clutter

There is always garbage lying around

There is no right place for the bin.

THE Current State

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The scrap keeps lying around till the end Immediate Solutions

How could we avoid getting the user’s hands dirty?

User - Space Interaction “ I enjoy cooking but it’s annoying to have to clean up the mess after” “Creating a clutter while cooking is just inevitable” “ The cleaning up is what de-motivates me from cooking sometimes”

What if the user could easily dispose off the garbage at any time?

The mess is all spread out Provide for an adaptable solution.

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Quick Ideation Initial ideation to design a solution that keeps the kitchen counter clean at all times.

Slide and clean

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Hands on Experiments Experimenting with different forms and materials to design a user friendly, ergonomic and functional solution.

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Principle Mock up Testing out the usage scenario of the product before finalising the details.

SLIDE TO CLEAN

LID AS A WIPER

DETACH TO EMPTY OUT

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SIMPLE ATTACHMENT

HOOK ON

SECURE FIT

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UNOBTRUSIVE INTEGRATION Slider seamlessly integrates into your space without disrupting any of your other activities.

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ANGLED RAIL to avoid hanging of the bin

SUCTION CUPS ON ENDS OF THE PIPE that attach to the kitchen slab

CUSTOMIZED TO NEEDS The product is built to suit the needs of different users with different kitchen types and sizes.

The user can choose the length of the rail and install the disposal system accordingly.

RUBBER END to collect the scrap

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Why should garbage come in the way of your cooking?

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Enhancing the bathing experience

Creating a welcoming experience in the bathroom by giving the users CHOICE and bringing the comfort of the home into the bathroom. How might we make this personal experience more comfortable?

INDIVIDUAL PROJECT

Embracing unspoken user needs 3 months

“It’s private but un-welcoming” With homes becoming smaller, a person’s most private space has become a space for only needed daily tasks.

The space lacks comfort.

Not much has changed in this space

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problems to opportunities Observing the basic interactions of a user with their washroom.

Could the bathing space allow for other activities?

Design Goal Long relaxed bath

Showering

Soaking your feet

Cleaning up

Bathing the baby

Shaving

Bathing the dog

Create a more soft and welcoming bathing space

Creating a functionally comfortable space that can cater to the user’s different needs.

Could there be a more eco friendly solution?

Provide for a comfortable seating to relax A solution to reduce falls and accidents 28

Experimenting The idea was actually conceived while messing around with cardboard and it’s folds.

Defining Details Fixing on details with the support of sketches and proof of concepts.

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Versi-Terra A multi- functional, multi- purpose solution for the bathroom, focused on recreating the interactions of the user with the daily used space.

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Soft Structure The foam base of the mat makes the long baths relaxing and comfortable.

Adaptable The mat folds to create different sections to suit your different needs Foot bath at the end of a day

Support in tasks The mat also folds down to aid the user in their daily tasks by making them more comfortable.

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The Base Mat A simple folding mechanism helps the users create their space. The tub can be cleaned/ dried by simply folding in the mat to one side.

Slots

Plastic Frame

to hold the seat in place

to support the user when seated

Rubber Stoppers

Grooves

to create a vacuum with the tub to stop the flow of water.

to hold the mat in place when folded

Water Drain

Acrylic Tub

Foam rubber

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Adaptive Space

Comfort Zone

Tale of Bonding

Rewriting Experiences Providing users with the choice and freedom in their most personal space.

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Why must work happen only behind a desk?

Designing a new archetype of furniture for an agile workspace that is, ancillary and residential in nature. How might we make the workspace a better place to work in?

Collaboration Team Project 4 months

TEAM LEADER

My role As a team leader my role was to make sure there was smooth communication between all the parties. Along with my co-leader, I was responsible for mapping out the project, setting short goals for the team and making sure everything happened efficiently and on time.

Contributions - Conducting field research to study the environment, questionnaires for online surveys to understand the user, brand study, conceptualization, development and the final delivery of the concept.

TEAM LEADER

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Day in a life On an average, a working person spends more than half of his awake hours at work.

9% Others

4% Eating

4% House chores

36%

5%

Working

Family

More than

70%

are disengaged and stressed about their jobs.

10%

53%

Leisure & Sports

are concerned about their physical health

32%

Average Joe Targeting our design at the average working person.

Sleeping

Redefining the aim In these fast moving agile spaces, how might we help create a healthier work environment for the users?

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Creating stories Defining 9 directions to move forward the design to enhance the physical, mental and emotional wellbeing of the users.

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TERRA An adaptable space for seamless transitions between different tasks, using the aspect of levels.

EDEN A creative break space to enhance collaborations.

Chosen for further development

MIRAGE Temporary workspace, to help working on the go, Create your own workspace.

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Key Concept Elements Taking the users back to the basics. Inspired by the Indian culture of floor seating, the concept aims to provide the users with complete freedom in seating.

Collaborative Space Bringing people together to enhance collaborations.

Analog Story A break space that encourages users to step away from their tech.

Creative Outlet To help breakaway from the monotony of the workspace.

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nami nami nami nami

nami nami noun.

Collaboration at various levels

wave in Japanese

Positive change

A wave of change

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Building Block

The wave

The Open Set

Campfire Set up

‘S’ layout

Advantages of Modularity The modules can add up to create spaces, zones and configurations.

Basic kit of parts that can add up and grow over time.

Brainstorming Zone

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Intuitive Interaction A moving back cushion to help with easy change of postures. Differentiated colour of the moving parts to highlight the detail.

The Collaborative Angle An angle that makes sure people are always oriented to be able to speak face to face, making the module fundamentally collaborative.

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Switchable Modes Giving the user the control to choose his level of comfort by the simple flip of the back cushion.

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Your own canvas The surface adds up as a storage for small white boards which act as your own canvas to share and express ideas.

Welcome your belongings The surface aids the space by supporting work and letting your belongings be accessible yet away for a carefree collaboration.

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Active Collaboration Accessible boards to write on and share around.

Rebound off of ideas while you sip on your coffee.

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Palette of postures The module allows the users to choose and create their level of comfort within the space, thus facilitating a range of different postures.

Umpteen possibilities The space is flexible and open for individuals or groups to exploit as per their need or convenience.

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USER Feedback

Client Feedback

Office Go-ers

Michael Held

Diverse group - Indians/ Foreigners

“

It’s so effortless to switch between work and relax mode. This makes interactions more informal once you are seated on the floor which is reminiscent of how we sit at home. Shape facilitates a more collaborative interaction with a focus on maintaining good posture. The module can easily be integrated into any office configuration.

Design Director

”

“

Jacob Reidford Design Lead

It’s well considered yet different and has a local element to it, exactly what I was hoping for. Sitting closer to the floor and having a clear object instead of a complex sofa construction has been done in residential furniture quite a bit and it might be time to offer something similar for the work space. I think this is a great informal collaborative setting camouflaged as social space. Exactly what is often missing in offices today.

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Internship experience at a brand born out of a passion for the mountains, working everyday to make the world’s mountains a little more accessible.

INTERNSHIP 2016 - 2017

Backpack Trek team 5 months

Learning on the job

Developing and learning new skills

Part of a diverse team

working with a diverse team of people with different skillsets and jobs

Handling responsibilities

Self managing a range of projects and handling responsibilities that affect the company.

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Every Detail counts and costs!

Learning how to take a project from the concept phase into development and right into production.

Lots of hands on mock up Experience.

Product testing and intensive competitive analysis.

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Mentor Feedback

“

”

Her first proof of Shreya’s motivation to come to us was to tackle all the paperwork for her visa. She is a very creative person, generous and eager to learn. I really like her “on hands approach” and her sharp way of observing.

If she doesn’t agree, she will argument her position well. If not satisfied with her solution, she will continue to explore. When lost, she will find new angles.

All her work will be visible in our shops in 2018. Without her, the projects wouldn’t have been developed. During her stay, we all were working on the Quechua Trek human project. And again, even though language could have been a wall, she did share and got involved in the project.

I believe that she will do very well in the future and her co-workers will benefit from her skills and her positive attitude. It was a pleasure to work with Shreya.

Una Aichinger Backpack designer

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Thank you/ shukriya/ merci To know more, feel free to contact me

shreya.prem24

shreya.prem24@gmail.com

You can also find me on

+91-9958434393