Competitive Advantage
“ba” will become the first Wellness Social Network that provides millennials an engaging, trusted, and holistic approach to wellness by offering activities in innovating ways and a sense of belonging. Unlike many of our competitors (see competitive analysis), “ba” will achieve what no other health site has done: engage users by changing the notion that ‘health is boring’ (Garrow, J. 2015); and what many popular social networks constantly try to achieve: to be perceived as trustworthy. (Goldsmith,B. 2017) “ba” will connect two of the world’s largest industries (Henry, 2017) in an all-inclusive social network, bridging mind body and soul. Through an attractive platform we will make our users reach their health goals, reduce stress and anxiety, and achieve a habit of well-being. We will accomplish this thanks to our research capabilities, our strong relations with experts, companies and influencers, our brand and business know-how; an in-house Health industry connoisseur and a multicultural team willing to build what no other health site or app has done: A fun, interactive and holistic social network that draws and maintain users in order to impact their lives and their communities in positive and meaningful ways. .