Romantic Rhapsody

Creative Brief

Need This festival will unite 80s hard rock with current R&B to help them appreciate the opposite style.

Objective Romantic Rhapsody aims to foster an appreciation for the 80s, psychedelic, hard rock era and foster sex positivity, self expression, love and rebellion.

Strategy This festival will revive hard rock by attracting a young audience with the current popularity of R&B. Background Hard rock was born from the 80s rebellious garage band culture and R&B originated in Black American communities in the 40s.

Target audience Romantic Rhapsody is targeted towards new R&B listeners and older hard rock fans.

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Mission Statement

Romantic Rhapsody aims to unite hard rock and R&B fans to teach them to appreciate the opposite style while reviving the culture of hard rock. By creating nostalgia for the old while merging it with the new, RR will create a safe environment for everyone that fosters sex positivity, self expression, love, and rebellion.

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BRAND GUIDELINES

Positioning In order to allow breath and space, use the two horizontal stems to measure the margin around the logo.

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Two stem margin on all sides

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Minimum Sizing Logos should not go below the minimum size.

1/2" MINIMUM HEIGHT

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Prohibited Display Logo experimentation should remain minimal in order to maintain its elegance without going too far.

Do not stretch or distort the logo

Do not add a pattern into the logo

Do not display the logo with type

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Color Palette Romantic Rhapsody integrates a bright color palette that is true to the psychedelic look of the 70s. It promotes the vibrant experience of the music festival and influences the makeup and fashion the audience takes part in.

Typography

HEADLINE Kooltura

SUBHEADING Termina Black

BODY Termina Demi

CAPTION Termina Regular

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Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 9 OF 10

Brand Imagery The brand aims to embody the energy of the psychedelic era while maintaing smoothness and flow. It is vibrants, romantic, and welcoming

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Pattern and Texture Exploration The patterns are inspired by the distorted, psychedelic aesthetic. They are to be used on fliers and social media posts.

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Social Presence Romantic Rhapsody’s social presence exists largely on instagram and Tiktok, and occasionally on Facebook for the older audience. It is an extensions of the brand’s voice but focuses mainly on video, photography, and graphic content that documents the concert itself, promotes its performers, shares festival safety tips, and portrays the overall aesthetic of the audience.

RomanticRhapsody

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Posts

Followers

Following

Romantic Rhapsody Soundscape Creating nostalgia for the old while merging it to the new. Welcome to the marriage of Hard Rock and R&B.

Follow

2023

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2022

2021

2020

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ADVERTISING

Print Advertising The poster plays ont he romance theme by ustilizing a mannequin with the psychedelic squiggles coming out of it. It also utilizes

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Digital Advertising The digital ads maintaint the main elements of the rbanding while being consise and compact.

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CO-BRANDING + MERCHANDISE

Co-Branded RTE Product The following is a co-branded RTE wine infused chocolate with one of our sponsors, Stella Rosa. The design combines elements

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Co-Branded RTD Product The following is a co-branded RTD wine infused tea with one of our sponsors, Stella Rosa. The design combines elements of wine packaging with the squiggliness of the Romantic Rhapsody brand. It comes in a single serving can to ensure portability.

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Festival Wearable The following is a co-branded wearble with Durex that is a condom. The packaging combines elements of Durex packaging and Romantic Rhapsody to create a vibrant product encourages safe sex as well as one of our core values: sex positivity.

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Festival Container The following is a fanny pack that will be sold as merchandise for RR. It includes the logo as well as the signature psychedelic squiggles to ensure recognizability. It is large enough to carry all the co-branded products without feeling bulky.

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