Need
This festival will unite 80s hard rock with current R&B to help them appreciate the opposite style.
Objective
Romantic Rhapsody aims to foster an appreciation for the 80s, psychedelic, hard rock era and foster sex positivity, self expression, love and rebellion.
Strategy
This festival will revive hard rock by attracting a young audience with the current popularity of R&B.
Background
Hard rock was born from the 80s rebellious garage band culture and R&B originated in Black American communities in the 40s.
Target audience
Romantic Rhapsody is targeted towards new R&B listeners and older hard rock fans.
FESTIVAL PITCH DECK 2 OF 10
Brief
Creative
Mission Statement
Romantic Rhapsody aims to unite hard rock and R&B fans to teach them to appreciate the opposite style while reviving the culture of hard rock. By creating nostalgia for the old while merging it with the new, RR will create a safe environment for everyone that fosters sex positivity, self expression, love, and rebellion.
FESTIVAL PITCH DECK 3 OF 10
BRAND GUIDELINES
Positioning
In order to allow breath and space, use the two horizontal stems to measure the margin around the logo.
Two stem margin on all sides
FESTIVAL PITCH DECK 5 OF 10
Minimum Sizing
Logos should not go below the minimum size.
FESTIVAL PITCH DECK 6 OF 10
1/2" MINIMUM HEIGHT
Prohibited Display
Logo experimentation should remain minimal in order to maintain its elegance without going too far.
Do not stretch or distort the logo
Do not add a pattern into the logo
Do not display the logo with type
FESTIVAL PITCH DECK 7 OF 10
Rhapsody
Romantic
Color Palette
Romantic Rhapsody integrates a bright color palette that is true to the psychedelic look of the 70s. It promotes the vibrant experience of the music festival and influences the makeup and fashion the audience takes part in.
FESTIVAL PITCH DECK 9 OF 10 BODY Termina Demi Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz CAPTION Termina Regular Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz SUBHEADING Termina Black Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz HEADLINE Kooltura
Typography
Brand Imagery
The brand aims to embody the energy of the psychedelic era while maintaing smoothness and flow. It is vibrants, romantic, and welcoming
FESTIVAL PITCH DECK 10 OF 10
Pattern and Texture Exploration
The patterns are inspired by the distorted, psychedelic aesthetic. They are to be used on fliers and social media posts.
FESTIVAL PITCH DECK 11 OF 10
Social Presence
Romantic Rhapsody’s social presence exists largely on instagram and Tiktok, and occasionally on Facebook for the older audience. It is an extensions of the brand’s voice but focuses mainly on video, photography, and graphic content that documents the concert itself, promotes its performers, shares festival safety tips, and portrays the overall aesthetic of the audience.
RomanticRhapsody
Romantic Rhapsody Soundscape
Creating nostalgia for the old while merging it to the new. Welcome to the marriage of Hard Rock and R&B.
FESTIVAL PITCH DECK 12 OF 10
134 Posts 2023 2022 2021 2020 4364 Followers 4823 Following Follow
ADVERTISING
Print Advertising
The poster plays ont he romance theme by ustilizing a mannequin with the psychedelic squiggles coming out of it. It also utilizes
FESTIVAL PITCH DECK 14 OF 10
Digital Advertising
The digital ads maintaint the main elements of the rbanding while being consise and compact.
FESTIVAL
DECK 15 OF 10
PITCH
CO-BRANDING + MERCHANDISE
Co-Branded RTE Product
The following is a co-branded RTE wine infused chocolate with one of our sponsors, Stella Rosa. The design combines elements
FESTIVAL PITCH DECK 17 OF 10
Co-Branded RTD Product
The following is a co-branded RTD wine infused tea with one of our sponsors, Stella Rosa. The design combines elements of wine packaging with the squiggliness of the Romantic Rhapsody brand. It comes in a single serving can to ensure portability.
FESTIVAL PITCH DECK 18 OF 10
Festival Wearable
The following is a co-branded wearble with Durex that is a condom. The packaging combines elements of Durex packaging and Romantic Rhapsody to create a vibrant product encourages safe sex as well as one of our core values: sex positivity.
FESTIVAL PITCH DECK 19 OF 10
Festival Container
The following is a fanny pack that will be sold as merchandise for RR. It includes the logo as well as the signature psychedelic squiggles to ensure recognizability. It is large enough to carry all the co-branded products without feeling bulky.
FESTIVAL PITCH DECK 20 OF 10
