Asia Top-Performing Admired Business Leaders, 2024

EMY

LETTER FROM THE EDITOR

Greeting to our beloved readers!

Creativityhasalwaysbeenattheheartofbusiness,butuntilnowithasn'tbeenat thetopofthemanagementagenda.Bydefinitiontheabilitytocreatesomething novelandappropriate,creativityisessentialtotheentrepreneurshipthatgetsnew businessesstartedandthatsustainsthebestcompaniesaftertheyhavereached globalscale.

Managementbeginsandendswithinnerstrength,requiringtheabilitytounderstand ourselveswhileconsistentlylearning,growingandpushinginnewways.In additiontoenhancingself-awareness,strongleadersareadaptabletotheir surroundings,transparent,exhibitpositiveenergyandpracticeemotionalselfcontrol.

Inourcurrentissue,“Asia Top-Performing Admired Business Leaders, 2024”,we havefeaturedanarrayofAsianLeaderswhobelongtodifferentindustries,right fromhealthcaretosoftwaretofinanceandtechnology.Eachofourleadershasa differentstorytotellabouthisinitialstruggles,companyoffering,creativity, innovationsandmuchmore.Moreover,theyhavealsolentsomeexpertadvicefor theaspiringCEO'swhowishtodiveintoday'sultra-modernindustrialpool.

OntheCoverPageoftheMagazine“AsiaTop-PerformingAdmiredBusiness Leaders,2024”,wehaveonesuchdynamicleaderisJefersonCruz,Chief CommercialOfficeratRUSHTechnologiesInc.Hisunwaveringdedicationto lifelonglearning,harmonizedwithhisingenuityinarchitectingingenioussolutions, establisheshimasaninstrumentaldrivingforcesteeringRUSH'ssuccessfulroutein thedynamicandcompetitivemarket.

WealsohavewithussomeofthemostInspiredandDynamicleaderslike Neha Arora Rathor (Director and News Editor of ADI Media), Avital Beck (CEO of WILK). Leaderswhoarefamousforproducingbothperformanceandinspiration, theyprovideawindowintowhatinspirationalleadershiplookslike.

InspireZonesacknowledgesandcelebratesthesetorchbearersfortheir groundbreakingcontributionsinthebusinessandtechnologyworld.

MANAGING EDITOR

DEEPALI SARWADE

Jeferson Cruz:

A Visionary Leader Leveraging Sharp Business Insight & Industry Expertise To Drive Business Protability

A leader who can create a culture of innovation, lead the team through change, and inspire a shared vision is essential for navigating the uncertainties of the startup landscape.

Asia Top-Performing Admired Business Leaders, 2024

ThespecificdutiesandresponsibilitiesofaChief CommercialOfficer(CCO)canvaryfromone organizationtoanother,buttheirprimaryfocus isondrivingthecompany'sgrowthandprofitability throughvariouscommercialstrategiesandinitiatives.

ItistheCCO'srobustbusinessacumenandprofound insightsonmarkettrendsthatprofoundlycontributeto theorganization'striumphanditsabilitytomaintaina competitiveedgeintheever-evolvingindustry landscape.

Theseleadersincludeadiverseblendofstrategic expertise,adaptability,andafuture-orientedperspective; enablingtheirrespectiveenterprisestonotonlysurvive, butalsoflourishwithintherapidlyshiftingbusiness environment.

Amongtheseextraordinaryleaders,isJefersonCruz, ChiefCommercialOfficeratRUSHTechnologiesInc., theleadingloyaltyandeCommerceSaaScompanyinthe Philippines,whohasmorethan15yearsofexperiencein B2Bsalesandservicedelivery,and aproventrack recordofincreasingcustomerretention,clientgrowth,& loyaltyacrossdifferentindustriesandcountries.

AstheCCOofRUSH,Jefersonshowstheideal attributesofavisionaryleader,propellingthe organizationtowardsunprecedentedaccomplishments withitsthreedigitrevenuegrowthYoYsincethe company'sincorporationin2021.Hisunwavering dedicationtolifelonglearning,harmonizedwithhis ingenuityinarchitectingingenioussolutions,establishes himasaninstrumentaldrivingforcesteeringRUSH's successfulrouteinthedynamicandcompetitivemarket.

InanexclusiveinterviewwithInspireZonesMagazine, Jefersonsharesinsightsintohisremarkableprofessional journeyandtheupwardtrajectoryofRUSH.

Whatinspiredyoutostartyourjourneyinthis industry?

MychoiceinbecomingoneofthefoundersofRUSHis

atestamenttomybeliefs,ambitions,andvalues.It'sthe thrilloftheunknownandthedrivetomakeadifference thatgotmehere.AsIenteredintotheexcitingworldof startups,Itookwithmeanopenmind,athirstfor learning,andanunshakeablefaithinthetransformative powersofinnovation.MyjourneyatRUSHisn'tjusta career;it'sawayofliving,andI'mpreparedtoembrace everycurveballalongtheway

WhatsolutionsorservicesdoesRUSHoffertoits clients?Wouldyoutellustheoverallvisionbehind RUSHandyourfocustoday?

RUSHisaneCommerceandLoyaltySoftwareasa Servicecompanythataimstodemocratizedigitalization inthePhilippines.Ourwhite-labelsolutionsenable businessestobringtheirstoresonlinewithinminutes withoutanycodingskills.Weconsolidateamyriadof softwaresubscriptionsrequiredtomaintainasingle storefront.Butmostimportantly,weempower businessestosustainablygrowtheirbusinessviaa subscriptionmodelthatdoesnotgatekeepitsfeatures, norapplyuserortransactionallimitations,unlikeour othercompetitors.

WhendidyourecognizetheneedforRUSHandwhat weresomeofthechallengesinputtingtogetheryour offering?

Backin2019,therewasstillnascentadoptionforSaaS platformsinthePhilippinesandtheFilipinomarket alwaysoptedtousesoftwarefromglobalcompanieslike Google,Amazon,andFacebook.Launchingatech companywasadauntingendeavorbecausewenotonly hadto findproductmarketfit,butalsobreakthe commonmentalbarrierthatlocallydeveloped innovationscouldbejustasgood-ifnotbetter-than thosedevelopedinfirstworldcountries.

Everybusinessleaderhasnumerousresponsibilities, beingafearlessleaderatRUSH, whatadded responsibilitiesareyoudealingwith?

Myroleinvolvesrunningthewholeclient-facingsideof

Open communication builds trust and a shared understanding, aligning everyone towards common objectives.

C O V E R S T O R Y

ourbusiness,whichincludesmerchantacquisition, accountactivation,accountmanagementandnurturing ourrelationshipwithourpartners.Ileadthe developmentandexecutionofacommercialization strategy,buildingappropriatesaleskits,growingand developingthesalesarm,andensuringthatour productsandservicesstandoutfromthecompetition.I alsoidentifyandpursuebusinessdevelopment opportunities,suchaspartnerships,orstrategic alliances,thatcancontributetoourrevenuegrowthand overallmarketshare.MymissionistomakeRUSHthe preferredloyaltyandeCommercepartnerfor businessesinthePhilippinesandbeyond. Howwouldyoudescribeyourleadershipstyle,and whathasbeenyoursuccessmantra?

MyapproachtoleadershipinRUSHisbasedon visionarythinking,flexibility,teamwork,anda dedicationtolifelonglearning.Aleaderwhocancreate acultureofinnovation,leadtheteamthroughchange, andmostimportantlyinspireasharedvisionisessential fornavigatingtheuncertaintiesofthestartup landscape.AsIsetoutonthisentrepreneurial adventure,myleadershipstyleisdesignedtonotonly navigatetheshipbutalsoenableeachmemberofthe crewtobeacaptainintheirownright,contributingto theventure'soverallsuccess.

Howdoyouhelpacompanyunderstandwhatthey wanttoachieve,howareyouabletoencourage peopleinthat?

Transparentcommunicationisthebackboneof effectiveleadershipinRUSH.Iprioritizeclearand honestcommunicationtomakesurethatwearemoving towardsthesamegoal,keepingtheteaminformed aboutthecompany'sprogress,challenges,andstrategic direction.Opencommunicationbuildstrustanda sharedunderstanding,aligningeveryonetowards commonobjectives.

Tellussomethingaboutyourteamandtheculture ofyourcompany.Howareyoukeepingthem motivatedincurrenttimes?

Chief Commercial Ofcer RUSH Technologies Inc.

Attheonset,we'vealwaysbelievedinthepositiveripple effectsofkeepingouremployeesmotivatedandfeeling empowered.Whenouremployeesdoworkthattheyare proudof,ittranslatestocustomersatisfaction.Whenour customersaresatisfied,ittranslatestobusinessgrowth. Thisgrowththencirclesbacktobetteremployee incentives.

Andatthecenterofthiscircleistransparency.Ona quarterlybasis,weholdoffice-widetownhallmeetings. Thisisahalf-dayexercisewhereallouremployees reuniteface-to-face(fromeitherhybridorremote workplacesetup)toreviewouroverallbusiness performance.Herewecelebrateourwins,reflectonour losses,andmostimportantlysetouractionplansfor improvementstobeimplementedinthenextquarter.

Whatarethekeymilestonesyouhavesetforyour companyfortheyear2025?Whatdoesthenextsix monthstoayearlooklikeforRUSHTechnologies Inc?

Asignificantchunkofourbusiness(intheformof revenueandmerchantcount)isservingrestaurants,and weknowwedothiswell.Inordertomaximizethis strength,wemadeastrategicpivottofocusourbrand andproducttowardsservingtheFood&Beverage industry.Inthenextsixmonthstoayear,wearelooking tointroduceandhabituatenewtechnologythatwill streamlinerestaurantoperationsanddelightdinersalike inthePhilippines;infact,werecentlylaunchedourscan toorder&paycapabilities.Thisbenefitsrestaurateursby boostingtableturnoversfortheirfrontlinersandrealtimeaccessibilitytoorders&paymentsfortheirdiners.

Becausewearepioneersofloyalty,wealsowantto ensurethatourexpertiseandtechnologyisembeddedin thediningexperience.Advancedcustomerengagement andgamificationisinthenearhorizon,aswellasother technologiesthatwilloptimizeback-of-house operations.By2025,ourmissionistobethepreferred one-stop-shopfordigitalrestaurantsolutionswitha strongmarketshareinthePhilippines,andgaininitial footprintregionally

Whathasbeenyourbiggestlearningexperiencein theindustry?Whatdiditteachyou?

InthewakeofourSaaSstartupodyssey,thekey learningsserveasbothacompassandafoundationfor ourcontinuedgrowth.Thefirstistodevelopand positionourproductswithourtargetcustomersinmind. Second,ensurethattheproductswedevelopforour customersarescalable,agile, andsecure.Third,isto enableouruserswithamplesupportandsustainable pricingmodels.Thesethreelearningsarethebeacons guidingusthroughthedynamicSaaSseas.Aswe navigatethecurrentsofinnovation,ourcommitmentto theseNorthStarspropelsusforward,steeringourSaaS shiptowardnewhorizonsofsuccessandenduringvalue.

Whatmeasuresisyourcompanytakingtoovercome thechallengesposedbythepandemic?Ifyouwantto shareamessageorgiveasuggestiontoourreaders, whatwoulditbe?

Itisactuallythepost-pandemiczeitgeistthatweare morechallengedwith.Whiletheeconomyisrecovering fromtheyearsofconsumerparalysis,businessesare hesitanttoinvestbudgetonwhattheydeemnonessentials.Ontheotherhand,thedirectmarketison revenge-consumerism,spendingwhattheydeemas “pandemic-savings”towardsin-personexperience.So weaskourselves,“Howdowebridgethegapbetween thelowsupplyinbusinessesandthehighdemandof consumers?”

Weknowoursolutionswork,weknowitwillbenefitthe businessanditscustomers,butultimatelyitallboiled downtothepricingmodel.Don'toffersomethingyou yourselfarenotwillingtopayfor.Wearebelieversof beneficialsymbiosis;thistranslatestoouryou-grow-wegrowpricingmatrix.Wetreatourclientslikepartners; knowingthatit'ssomuchhardertoacquirenewclients thanitistogrowanexistingone. IZ

Avital Beck

An Evolutionary Leader Transforming Future of Milk

Benefits for the World

AvitalBeck:AnEvolutionaryLeaders

TransformingFutureofMilkBenefitsforWorld

Milkisanexcellentsourceofvitaminsandminerals, particularlycalcium.Ithasanimportantroleinbonehealth. Nutritionistsrecommendthatpeoplehavemilkandother dairyproducts,suchasyoghurtandcheese,everydayas partofabalanceddiet.

Formostmammals,lifestartswithmilk.About10,000 yearsago,wediscoveredthatwecouldharvestthemilkof otherspeciesasaconvenient,nutrient-richfoodsource.In the20thcentury,innovationsinpasteurization, refrigeration,andthemanufacturingofpowdered,ordried, milkledtomilkproductsbecomingahouseholdstaple. Assignificantcompaniestrytograbthesustainable& environmentalproblemsofthedairyindustrybyproducing alternativessuchasplantbased&fermentationbased products.SuchInnovationhasbeingledbyDr.Avital Beck,CEOofWILKwhoisproducingREALMILK throughcellsinanindependentmanner.Wilkisthefirst companytoproducepersonalizedmilk&milkingredients whileovercomingenvironmentalandsupplychallenges.

TheInspireZonesMagazineinterviewsAvitalBeck, CEOofWILK: Aladywhoinspiresotherstoflourish thebusinessbyfollowing"Integrity,Innovation& Serenity”

Tellussomethingaboutyourself? Whatinspiredyouto startyourjourneyinthisindustry?

Iamamotherof7children,andIamalsoascientist.The combinationofbothinspiredmetoembarkonajourney

thatutilizesmyknowledgeinsciencetomaketheworld betterformothers.InmyfirststartupIdevelopedhome diagnostictestsforbreastfeedingmothers.Buildingonthat nowwearetryingtoproducerealbreastmilkformothers andparentswhocannotbreastfeed,inalab,usingmy scientificandpersonalunderstandingaswellasscientific andbusinessexperiencethatIhavegained.

WhatsolutionsorservicesdoesWilkoffertoitsclients? wouldyoutellustheoverallvisionbehindWilkand yourfocustoday?

WILKisadynamicstartupattheforefrontofthedairy revolution.We'repioneeringtheproductionoflabcultivateddairyandbreastmilkthatarevirtually indistinguishablefromthosederivedfromtraditional source,bycultivatingmammarycells. Weareawomen-led companythatdevelopsculturedbreastmilk(medicalfood) frommammarycells,whichissustainableandeco-friendly inalab.OurMilkingredientswillalsogivesolutionsfor pretermandsensitivebabies.

WhendidyourecognizetheneedforWilkandwhat weresomeofthechallengesinputtingtogetheryour offering?

Ourcompanyistheonlyonedevelopingcell-basedfatsfor thedairyandformulaindustries.ThisgivesWilka competitiveadvantage,ascell-basedfatshavemany potentialbenefits,suchasimprovednutritionalquality, sustainability,andethics.Thechallengeisbothascientific challengetosucceedinupscalingthecellsandafinancial one,asitrequiresdeeppocketstofunddeeptech companiesandbiologicallabs.

‘‘

Thefirststep tocreatinga productor companyisto drawoutand describewhat yourproductwill achieve.Fromthere youcanbuild everythingout.

Avital Beck

CEO | WILK

Everybusinessleaderhasnumerousresponsibilities, beingafearlessleaderatWilkwhatadded responsibilitiesareyoudealingwith?

AsaleaderatWilk,Iconfrontamultitudeofadded responsibilitiesthatgobeyondtheconventionaldutiesofa businessleader.Steeringtheshipintimesofuncertainty andchangerequiresmetomakecomplexdecisions,foster innovation,andnurturegrowth.Additionally,myrole involvesprioritizingthewell-beingandunityoftheteam, ensuringopencommunicationchannels,andstrategically navigatingthecompanythroughthedynamicchallengesof thebusinesslandscape.

Moreover,beingawomaninaleadershippositionaddsan extralayerofcomplexity,requiringmetobreakthrough barriersandovercomegender-relatedchallenges. Furthermore,beingIsraeli,especiallyintimesofconflict, introducesuniquepressuresthatdemandresilienceand adeptdecision-makingtosteerthecompanythrough turbulentwaters.Inessence,myleadershipatWilkinvolves amultifacetedapproachthataddressesboththeintricacies ofthebusinessworldandthespecificchallengesassociated withmygenderandthegeopoliticalcontext.

Howwouldyoudescribeyourleadershipstyle,andwhat hasbeenyoursuccessmantra?

Ifirmlybelieveinthepowerofteamwork,recognizingthat individualsuccessisoftenacollectiveachievement.My guidingprincipleforsuccessrevolvesaroundthe understandingthatit'snotaboutwinningorlosing;rather, it'sacontinuousjourney Whilewecelebrateoursuccesses, theverynextdaymarksthebeginningofanewstruggleto achievethenextgoal.Similarly,setbacksarenotseenas failuresbutasopportunitiestolearn,promptingustorise thenextmorningarmedwithafreshplanandnovel approachestotryagain..

Howdoyouhelpacompanyunderstandwhattheywant toachieve,howareyouabletoencouragepeoplein that?

Firstandforemost,Iclarifythingsformyselfwhatthe companywantstoachieveand,moreimportantly,why. OnceI'vegotaclearpicturethatresonateswithme,Iwork onkeepingeveryonehookedonthisvibeandmindset,

especiallywhenfacedwithsetbacks.It'smostlyintryingto spreadthepositiveenergy!

Tellussomethingaboutyourteamandthecultureof yourcompany.Howareyoukeepingthemmotivatedin currenttimes?

Wehaveaweeklyhappyhourwhenwesitandsmalltalk, butmostlywearehereforoneanotherinthesetimesof war

Whatarethekeymilestonesyouhavesetforyour companyfortheyear2025?Whatdoesthenextsix monthstoayearlooklikeforWilk?

Wearecurrentlyfocusingonfinalizingourfirsthuman mammaryfatproductandareworkingveryhardon fundraisingandlookingforpotentialstrategicpartners.

Whathasbeenyourbiggestlearningexperienceinthe industry?Whatdiditteachyou?

Guidingprincipleispersistencenevergivingup.When facedwithcloseddoors,I'velearnedtoseeknewwindows andexploreunconventionalopportunities.Thelessonisto thinkcreativelyandnotdismissanypotentialavenue.

Your ideas may change as you explore what you are trying to solve or achieve. Some things may not work so you will have to alter your original plans.

Aspects Why Customer Service In Logistics Is Important

Excellentcustomerserviceisnotonlyimportanttoget andretaincustomers,butalsothemainsourceof competitiveedge.Butcustomerserviceisaveryessential partofthelogisticsindustry

Consumergoodsoftenhaveaveryshortlifetime,sothe quickresponsetimetocustomersandaccurate informationisessential.Agoodlogisticscompanymust alwayswatchandreflectthemarkettrendaswellasits customerrequirement,thenoffersuitablesolutionsto meetallcustomers'needs.

1.BuildingaBetterBrandImage–

Havinggoodcustomerservicehelpsyourbrandtolook goodinthemarket.Thatisbecauseyourclientsgive positivereviewsaboutyourservice,and,therefore,your company.Badreviewsnormallyhappenwhenthe customerfeelstheyhadpoorcustomerservice. Excellentcustomerservicereflectsinthewaycompanies treattheircustomers.Notonlyitisanessentialpartofthe business,butitisalsoveryimportanttohaveagood reputationandevenmoresowhenyouhaveabrand.

Thecustomerexperienceiskeytopositioningyourproduct asaqualityoneandthat'swhyitisalsonecessarytomake surethatyourpastandcurrentcustomersareposting positivereviewsonsocialmedia.

2.MaintainAConsistentLoyalStaff-

Anotherkeytoimprovingcustomerserviceinlogisticsisto avoidhighturnover,sothatyoumaintainaconsistent customer-centricstaff.Customersfeelmoreconnectedwith abrandiftheydealwithfamiliarpersonalities.Thecostof highturnoverisnotonlyexpensiveintermsofincreased training,butthere'salsoahighriskwhenemployeesarenot loyalanddon'tcareaboutimprovingthecustomer experience.

Thebestwaytomaintainaloyalteamistotreateach employeeasanimportantteamcomponent.Employeeswill feelbetterabouttheirjobsiftheyknowthere'sachancefor higherpayandareacknowledgedfortheir accomplishments.Creatingaflexibleworkenvironment withemployeebenefitsisareliablewaytoattractthebest talent.

3.Moremobilityandagility–

Withintegratedlogisticsbusinesseshavemoreabilityto speedupandslowdownasneeded.Theycanchoosesamedayornext-daydeliveryforend-customerswhoneedit.Or theycanadapttheirofferingforcustomerswhopriorities sustainabilityorwantmorecost-effectivedelivery.Behind thescenes,businessescanworkwiththeirintegrated logisticspartnertooptimizeinventorymanagement,

ensuringtherightstockisintherightplace,readytoreach theend-customerwhentheyneedit.

4.BusinessLongevity-

Foundingacompanyisabigrisk.Forlogisticscompanies, inparticular,offeringasuperiorcustomerservice experienceistheeasiestwaytominimizelossesand maintainmomentum.

Accordingtorecentstatistics,one-fifthofsmallbusinesses don'tlastayear,andhalffailbythefifthyear Thereasons forthesefailuresincludemarketvaluemisunderstandings, theinabilitytoscalesustainably,andfundingissues.When customersarehappywiththewaytheirpurchasesare delivered,mostoftheseissuesareresolved.

5.StayUp-to-DateonIndustryTrends-

Lastbutnotleast,stayingontopofindustrytrendsislike havingacrystalballforyourbusiness.Youwanttobethe firsttoknowwhat'shotandwhat'snot.

Keepyourfingeronthepulseofemergingtechnologies, sustainabilityinitiatives,andregularchanges.Bethe logisticsoraclethatpredictsthenextbigthing.Andwhenit comestopricing,becompetitive.It'snotaboutundercutting thecompetition;it'saboutofferingvaluethatkeeps customerscomingbackformore.

Today'sconsumersareincreasinglyfocusedonhow companieshandleissuesandthewaytheycommunicate whenthingscomeup.Bystrengtheningtheircustomer serviceinitiatives,logisticscompaniescanbuild trustworthybrandsandmakethepurchaseprocessas smoothandhassle-freeaspossible. IZ

Neha Arora Rathor

An Experienced Leader Making a Difference in B2B Media and Publishing

Womenaroundtheworldaresucceeding exceptionallyinthebusinessrealm.They arefightingagainstallodds,despiteasea ofobstacles.Toreachthepinnacle,theygivetheir heartsandsoulstotheirwork.

Intoday'sdigitalera,everybusinesshashadto overhaulitselftore-inventitsbusinessmodel.From authors,journalists,bloggers,marketers,YouTubers, andmore,womenhavebeenattheforefrontof creatingsomeofthemostimpactfulandinspiring content.

NehaisDirectorandNewsEditorofADIMedia,a B2Bprintanddigitalnewsresearchandbusiness contentprovidertothemedical,communications,and broadcastequipmentsegmentsinIndia.Shesharesher journey,herexperiences,andthoughts.

TheJourney

Afterschool,NehadidherBAandMAinEnglish LiteraturefromSt.Stephen'sCollege,Delhi University.Aftercompletingstudies,atthebeginning ofhercareer,shejoinedherfather'sbusinessandhas beenassociatedwithsomesortofpublishingwork eversince.

Nehasays,“Iovercomechallengestofacetheroleof beingasingleparenteveryday,tryingtomaintaina healthywork-lifebalance,andamthankfulforthe

safetynetandsupportsystemIhavetofallbackon.I amblessedtohaveextremelysupportiveparents, children,family,andfriendswhohavemadethis mammothresponsibilityeasierforme.”

Womenaremakingsignificantcontributionstothe businessworldinvariousways.Theyarebreaking barriers,challengingstereotypes,andexcellingin leadershiprolesacrossdifferentindustries.

ADIMediaisaleadingB2Bmediahousestartedby hermotherin1985,anditisexcitingtobeasecondgenerationleaderinthisspace.Shehasdirectedthe transitionoftraditionalprintintothevibrant,modernagedigitalbusinessitistoday Thishasnotonly openedupexcitingopportunitiesforthecompany,but hasalsogreatlybenefitedtheirclients,reflecting Neha'sinnovativemindset.

ADIMediaaddressesthreebroadverticals–medical technology,IVDandlifesciences;carriersand enterprisenetwork;andbroadcast,cable,andsatellite. Thecompanytakesprideinitsenthusiasticeditorial team,dedicatedtoprovidingcomprehensive,accurate, andunbiasedreporting.Theycreaterichbusiness content,reachtargetedbusinessaudiences,and providevaluablebusinessinformationtothereaders. Nehaleadsthebusinessdevelopmentandcontent spreadofthemagazineasaBusinessHeadandNews Editor

‘‘

By

businesses can tap into a larger pool of talent, enhance creavity, and create a more inclusive work environment.

promong more women to leadership posions,

Neha Arora Rathor Director and News Editor ADI Media

Asia Top-Performing Admired Business Leaders, 2024

Thecompanyhasdevelopedwebportalsandthese portalsprovidenews,research,productinformation, andavarietyofbusinessinformation.Theseweb portalsareverypopularinthecommunitiestheyserve andreceivemillionsofpageviewseveryyear They haveexpandedtheirproductrangefromcustom publishingandcustomizedmarketingsolutionslikeenewslettersande-mailblaststhatleverageontheir largedatabaseandcontent.

ALeaderEmpoweringAPositiveWorkCulture

Beingagreatleaderisn'tjustaboutbaskinginyour ownsuccessandchasingthenextbigaccolade.True leadersarethosewhocaninspireandempowerothers tocarveouttheirownpathsofsuccess.

Buildingagreatteaminvolveshiringindividualswith diverseskillsetsandcomplementarystrengths. Leadersshouldencourageopencommunication,foster acultureofcreativityandinnovation,andcultivatean environmentinwhichteammembersfeelempowered tosharetheirideasandtakeownershipoftheirwork. Emphasizingtheimportanceofadaptabilityand encouragingcontinuouslearninghelpstheteamstay agileandresponsivetochangesinthebusiness landscape.

Nehahasdevelopedadynamicteamenvironment, cultivatingateamofindividualswithuniquetalents, diverseskillsets,andcomplementarystrengths. Shehasacirculationteamtokeepupdatingand ensuringthatpurchasedecisionmakersarereached.A productionteamtoadoptthelatestindesignandstyle. Shehasagreatmarketingteamtoensurethattheir advertisersgetthemaximumROIandtheirteamof searchengineoptimizerstoconstantlyworkto improvethereachoftheportals.Also,thecompany hasastrongtechnologyteamdrivingtheirweb initiatives.

Nehaattemptstoleadbyexampleandemphasizes professionaldevelopmenttoupskillandstayabreast ofnewtrendsandtechnologyinordertostayrelevant andkeepgrowing.Shefeelsthat“bypromotingmore womentoleadershippositions,businessescantapinto alargerpooloftalent,enhancecreativity,andcreatea moreinclusiveworkenvironment.”

TakeawaysforTheReaders

Asasuccessfulfemaleentrepreneur,Neha'sadviceto aspiringwomenleaders,“Iwouldsay,believein yourselfandyourabilities.Confidenceiskeyto overcomingchallengesandachievingsuccess.Be opentolearning.Embraceopportunitiesforgrowth andtakeonnewchallenges,eveniftheyseem dauntingatfirst.Don'tbeafraidtotakerisksandbe resilientinthefaceofsetbacks.Everyobstacleisan opportunityforgrowth,befearless.Alwayssupport otherwomenaswomenarethebackboneofsociety Alwaysleadwithintegrity,authenticity,andasenseof purpose.Thisistheexamplemyparentshaveset alwaysformeandiswhatIhaveimbibed.”

Leaders should encourage open communicaon, foster a culture of creavity and innovaon, and culvate an environment in which team members feel empowered to share their ideas and take ownership of their work.

An Effective AI Marketing Strategy for Business Leaders

IfyouwanttomoveyourcompanytowardsAI marketingalongwiththemarketleaders,youdon't needtochasethemostgroundbreakinginnovations. Startwithprovenpaths:automation,data aggregation,andimplementingautomationinyour dailywork.Thenextstepistointroduceintelligent algorithms.Onlythenwillyourenvironment,data anddepartmentbereadyforarealAIrevolution.

1.ChatGPT

WithOpenAI'sChatGPTinthepicture,itisneedless tosaythatAIhastransformedthewaymarketers producecontent.

AI-generatedcontentcanincludeanythingfrom productdescriptionsandsocialmediapoststonews articlesandreports.Thisrapidlyimprovingabilityto generatecontentandanalyzedata,including trendingtopicsandotherrelevantinformation, empowersmarketerstoproducehigh-qualitycontent atscale.Additionally,AI-generatedcontentcanbe customizedtosuitdifferentplatformsandaudiences, improvingengagementandboostingconversions.

AstudybyGartnerpredictsthatby2024,AIgeneratedcontentwillaccountfor30%ofthetotal contentproducedbyenterprises.Byautomating contentcreation,companiescansavetimeand

resources,allowingtheirmarketingteamstofocusonhigher-levelstrategicinitiatives.

2.LeadQualificationandCategorizations

AIsystemsexcelatsiftingvialeads,identifyingpromisingones,andcategorizingthemprimarilybasedon predefinedstandards.Thisguaranteesthatsalesteamspayattentionandputtheirenergyintohigh-potential prospects,improvingconversionrates.

3.AutomatedFollow-Up

AI-pushedadvertisingandmarketingsystemscansendwell-timedandpersonalizedfollow-upemails.These messagesaretailor-madetoeverylead'sbehaviorandpreferences,growingtheprobabilityofconversionby nurturingleadssuccessfully

4.CallAnalysisforInsights

ByusingAI,onecantranscribeandanalysesphoneconversations,extractingpreciousinsightsalongwithclient sentiments,keywords,andemergingtrends.Thisfactempowersentrepreneurstorefinetheirmessagingand strategiesforbetterresults.

5.Data-DrivenDecision-Making

ByleveragingAIinleadcontrol,organizationscanacquireawealthofdataandinsights.Thesedata-driven decisionsenableadvertisinggroupstorefinetheirstrategiesandstayaheadinthecompetitivelandscape.

6.Feedbackanalysis

ByusingAI-poweredsentimentanalysis,marketerscananalysescustomerfeedbackandonlinementionsto understandhowcustomersfeelabouttheirbrandandproducts.Thisinformationcanhelpmarketersidentifypain points,improvetheirproductsandservices,andtailortheirmarketingcampaignstobetterresonatewith customers.

AIcanalsobeusedtomonitorsocialmediaconversationsinrealtime,allowingcompaniestoquicklyrespondto customerfeedbackandconcerns. StartexploringAImarketingsolutionstodayanddevelopastrategysoyourbrandgetsthecompetitiveedgeit deserves.