Digital marketing
Search engine optimization
IT IS A SOFTWARE SYSTEM DESIGNED TO SEARCH OUT THE INFORMATION FROM WORLD WIDE WEB ACCORDING TO THE USER’S QUERY.
EXAMPLES – GOOGLE, YAHOO, BING , BAIDU, YANDEX, DUCK DUCK
GO, ASK ME ETC.
How search engine works :
Search engine works in three methods;
1.Crawling: Developers create a website and then live it on internet. Then crawler/spider/bots searching and scanning a website
2. Indexing : search engine indexing is the collecting and storing of a website to data base center of search engine.
3. Ranking : The search engine ranking of a website refers to it’s spot on search engine result page. And based on their quality of content
Techniques of SEO
White Hat SEO
Black Hat SEO.
1.White Hat SEO : It is the body of approved search engine optimization tactics designed to increase a website’s position on a SERP organically.
2.Black Hat SEO : It is a practice against search engine guidelines used to get a site higher in ranking on SERP.
Website
Website Is simply collection of webpages of codes , codes that describe the layout , format, content on a page .i.e website is collection of coding, content and images.
To live website on internet we need to purchase Domain and Hosting.
Domain : It is simply name of website/company.
The unique name appears after www in website.
Hosting : It is a space allocated on a server for a website to store it’s files
Keyword
“Any query searched in search engine search box is known as keyword.”
Types of keyword :
Generic keyword
Short tail keyword
Long tail keyword
Seasonal keyword.
Types of SEO On page Optimization.
Off page
Optimization.
Meta Tag Optimization
1.Title Tag : It is appears at the top area of web browser and as the first In SERP. Character limit is 60-70 character including space
2.Description tag: It appears as a second line in the search engine result pages.
Limit of characters should be in between 160-17 including spaces.
Image optimization
1.Alt Tag : It is also known as “Attribute tag"
Alt="image name"
2.Image Compress Best tools for image optimization are;
1.optimzilla
2.pingdom
Creating/uploading Robots.txt File
Robots.txt file is a plain text file. A Robots.txt file consist of one or more rules. Each rule blocks or allows access for a given crawler to a specified file path.
e.g 1.user-agent: googlebot
Disallow : / 2.user-agent: googlebot
Disallow:/privacy-policy
Robot Meta Tag
A robot meta tag, also known as robot tag, is a piece of HTML code that’s placed in the head section of pages and it used to control how search engines crawl and index the URL.
<meta name=”robots”content=”noindex/no follow/>
Creating and uploading sitemap
Sitemap: A sitemap is a list of pages of a website accessible to the crawler or user.
.XML sitemap: XML refers to the markup languagealso known as the code that makes a sitemap.XML sitemaps are usually made for search engine bots
2.HTML sitemap:
An HTML sitemap is of hypertext format so it is enable to users to find a page on your site that they are looking for.
Content Optimization
❑ Content is the only king of digital marketing.
❑ Your content should be quality content.
❑ Include keywords in your content.
❑ Content should be at least 700 in a webpage
❑ Also apply some SEO techniques.
There are two tools are used for content optimization ;
1.Grammarly -To Cheak grammar of content.
2.Plagiarism - To Cheak weather content is copied or not