Introduction to COLORFUL STANDARD

Introduction

COLORING THE WORLD RESPONSIBLY

YOU. ME. US. RAISING STANDARDS.

TOGETHER, let's raise the standards

Colorful Standard stands for many things, one of which is holding the fashion industry to a higher standard that no longer risks the health of workers or the environment.

It shouldn’t be difficult to make a sustainable choice. In today's world. That’s why we created a concept that goes against the fashion industry’s seasonal models.

Colorful Standard is for everyone. No matter the gender, ethnicity, or orientation. Everyone is free to express their true colors as they wish.

Introduction

We are a climate-positive company producing sustainable products in Portugal and headquartered in Copenhagen, Denmark. Colorful Standard operates eight flagship stores and is sold by more than 1,100 retailers globally.

All cotton garments are made from 100% organic cotton

Our wool products are made from 100% Recycled Merino wool certified by the Global Recycle Standard (GRS)

All dyes are Oeko-Tex® certified, meaning they are non-toxic and free from harmful chemicals

All garments have been pre-washed to avoid shrinkage

All garments are made in Portugal to lower carbon footprint 5% of the company’s proceedings are donated to charity

The Problem

Purchasing new clothing and accessories is becoming increasingly unethical and leads to overconsumption.

The competitive situation in the fashion industry is a race to the bottom. The dominant actors are sacrificing quality, ethical worker safety, and sustainability in search of profit.

Challenges in fashion

#1 Unethical labor practices

#2 Huge water consumption

#3 High CO2 emissions

#4 Extensive material waste

#5 Overproduction

#6 Fast fashion - seasons and sales

#7 Poor quality, short-lasting products

#8 High environmental impact

“Deadstock fabric and unsold inventory are weighing down the fashion industry, which is responsible for 10 percent of the world’s carbon emissions.”

Vogue Business

“The general current state of the fashion industry can be described as an environmental and social emergency.”

The United Nations Economic Commision for Europe (UNECE)

“88% of consumers want you to help them make a difference.”

Forbes.com (2018)

The Solution

High-quality, affordable, and seasonless products that are ethically, transparently, and environmentally produced.

The Colorful Standard approach.

“The younger generations increasingly state, that they will pay more for products, that have the least negative impact on the environment.”

McKinsey Report: The State of Fashion 2019

#1: Ethical labor practices

All workers are secured fair wages, no discrimination, and freely chosen employment. Our production facilities are open for visitors.

#2: Low water consumption

Our 100% organic cotton is 80% rain-fed, which reduces pressure on local water sources. We dye our products with environmentally friendly dyes.

#3: Lower CO2 emissions

All products are shipped directly from the factory to retailers and online customers. All suppliers are sourced locally.

#4: Less material waste

We use technologies that cut waste down to a minimum and reuse leftover waste into furniture filling. We also use recycled wool, and all packaging is 100% recycled.

#5: No overproduction

All products are produced by demand via data-driven forecasts.

#6: Slow fashion - no seasons or sales

Our products are made for the long run. We believe in no seasons and a fair price all year round.

#7: High-quality, long-lasting products

We use high-quality fabrics made from 100% organic cotton, GRS certified recycled merino wool, and also produce plant-based sunglasses.

#8: Climate positive

We plant a tree for every order shipped, donate to grassroots organizations, and have a 100% climate positive workforce.

Products

Simple, high-quality clothing and accessories produced ethically and sustainably are affordable, seasonless, and timeless across ages and gender.

The ethical fashion checklist

✔ High-quality fabrics - long-lasting

✔ Organic cotton

✔ Environmentally friendly dye

✔ GRS recycled merino wool

✔ Garment dye

✔ Pre-washed - no shrinkage

✔ No harmful chemicals

✔ Anti-pilling fabrics

✔ Timeless designs (slow fashion)

✔ Climate Positive

✔ Radical transparency

✔ Fair wages

✔ Social and environmental charity

✔ Diversity & inclusion focused

✔ 100% recycled & FSC certified packaging

✔ No seasons (slow fashion)

✔ Direct shipping from our production facility

✔ Plant-based sunglasses

Colorful Standard's Facebook page

Planet

Protect our planet

This is #1. The basis of our brand and our biggest obligation is caring for the planet. We protect the planet by supporting reforestation projects, lowering CO2, and avoiding overconsumption by creating long-lasting, sustainable products.

Product People

Sustainability is our core

Our planet is our focus, and sustainability is our core. With the right product, we can change the world. We're talking organic cotton, recycled wool, recycled packaging, waste reduction, and direct shipping. Sustainability is the solution.

People are everything!

Behind strong products are strong people. We are here to empower and support our people and make them strong. Our community's physical and mental health is a top priority, and that's why we've incorporated an active and healthy lifestyle into Colorful Standard's DNA through mindfulness, exercise, diet, and work-life balance.