For nearly three decades, Showcase Properties of Central Florida has proudly helped buyers and sellers in the Central Florida area achieve their unique real estate goals. Since her purchase of the company in 2013, current broker and owner Valerie Dailey has grown the company from its original 5 agents to a thriving company of 40+ REALTORS®, two locations, and an established team of support professionals. With offices in both Ocala and Gainesville, our services extend throughout Central Florida, including Marion, Alachua, Citrus, and Levy counties.
Showcase Properties of Central Florida has proudly represented some of the most unique and prestigious properties Central Florida has had to offer. But our services cover all price points and property types, allowing us to assist customers from all walks of life with extraordinary levels of service and expertise. We firmly believe in building our business on the foundation of relationships with our customers, neighbors, colleagues, and community.
Our hand-curated team of real estate experts are routine award-winners with a passion for the local real estate landscape . In fact, more than 30 of our agents received awards based on their sales volume in 2021 alone–that’s more than half of our REALTORS®. Many of our agents have their own specialties, allowing us to effectively serve a variety of customer types. In fact, our agents handle anything from multi-million dollar training facilities to commercial investments, first time home buyers, vacant land parcels, and everything in between.
Our REALTORS® are constantly looking to improve themselves, and by doing so, improve their customer’s experiences and the offerings of our brokerage. Those who are interested in pursuing additional designations or a broker status are encouraged (and rewarded!) for doing so. Our professional network is vast with over 40 agents between two locations in Central Florida, and this network is a wonderful resource for agents looking to know what’s coming up on the market, needing professional advice, or recommendations on local vendors.
It’s no secret that Real Estate is a highly competitive career. Luckily for us, our hand-curated roster of REALTORS® are some of the most driven professionals in the area–and year after year, they certainly have the awards, results, and testimonials to prove it. Many of our REALTORS® earn over $1 million in sales volume during their first year with our brokerage, and many continue this trend throughout their careers.
Showcase Properties of Central Florida has professional support staff to keep our REALTORS® focused on what matters– their customers. These professionals are experts in their fields, allowing for quality assured service during every aspect of the real estate process.
Administration Team - The best kept secret of Showcase, the administration team handles the coordination of several facets of the real estate process. These responisibilities include transaction coordination, input management, quality assurance, office management, financials, compliance auditing, contract review, and much more.
Director of Real Estate - Showcase Properties currently employs our very own Director of Real Estate to keep agents up-to-date on the latest training, technologies, strategies, and coaching regarding all aspects of real estate. Personalized training is available at agent request, and all new agents are started off on the right track with new agent orientations and basic process training to get acclimated.
In-House Marketing - Comprised of several professionals with a variety of specialties, the Showcase Marketing team works on all avenues of real estate marketing including property promotion, brand recognition, sponsorship coordination, advertising, social media promotion, and everything in between. Customized marketing plans and collateral are available at agent request.
Management - Each year, agents are asked to sit for a one-on-one with upper level management to review their successes and set new goals for the coming year. Our management team is hands-on, always ready to provide assistance and support when needed.
Many of the services provided by our diverse support staff are done at no extra or a very limited charge to the REALTOR®, giving even more opportunity for agents to get their name recognized, and do even more with their budget.
Here are Showcase, we employ a full-service in-house marketing team that work dilligently to ensure each and every property is getting the custom care that it needs to find the right buyer. Our creative team includes graphic designers, a copywriter, a social media manager, a content creator, and our creative director who combine their expertise and experience to achieve our real estate goals.
BeforeaPropertyHitstheMarket- Prior to going public with your listings, our team is already hard at work to make sure your property gets off on the right foot, including:
- Professional Photography
- Dedicated Input Administration
- Optimized Listing Description
- Options for Internal Open Houses
PropertyMarketingPackages- Eligible properties can opt for a Property Marketing Package at the agent’s discretion. These packages provide a basic framework of upcoming marketing plans specifically planned for the property, and include options for Residential and Commercial-specific marketing.
Land.com and LoopNet.com - Showcase Properties is a member of the Land.com Network and LoopNet, providing additional avenues of marketing and visibility for your individual property needs.
SEO Optimization - Each custom-written desription is optimized to include terms that help populate your listing in popular area searches. In addition to this, we’re constantly optimizing our website and the custom content, giving us more visibility than any of our competitors.
PrintPublications- Showcase participates in a variety of local, regional, and national publications, and agents are encouraged to take advantage of the options available to promote themselves and properties. Ads are created to agent specifications.
Digital Marketing - In addition to a variety of print publications and promotional materials, Showcase is dedicated to providing customers the best in digital marketing. This includes promotion on multiple social platforms, display ads, google ads, customized emails, placement on our digital billboard, and much more.
Community is a long-standing tradition at Showcase Properties of Central Florida. We are committed to building community relationships and enriching the vibrant local culture of the area we love, and throughout each year Showcase proudly supports numerous charities, organizations, and events that help to better the lives of our fellow Floridians. Better yet, our REALTORS® are welcome to submit requests for sponsorship, allowing everyone an opportunity to support their local causes. So far in 2022 alone, we’ve proudly supported the following:
• Horse Capital TV
• Ocala Polo Club - Winter & Summer seasons
• Local Champions Tour
• Florida Horse Park
• Southeastern Pro Rodeo
• Southeastern Youth Fair
• Majestic Oaks
• WUFT
• 2022 UF/IFAS Flavors of Florida
• HITS Ocala Winter Circuit
• Marion Cultural Alliance
• Horse Farms Forever
• Florida Thoroughbred Breeder and Owner Association
• Black Prong
• Grandview Invitational Draft Horse Show
• Air Show Jumping 2022 Winter Classic
• Coastal Conservation Association
• The Horse Talk Show
• 6th Annual MTRA Golf Tournament & Fundraiser
• Run for the Ribbons
• Equine Industry Expo hosted by the Ocala CEP GRNC
• NAR Corporate Ally
• CEP Partnership
• Ocala Royal Dames - Royal Gatsby Sponsors
• Greater Ocala Dog Club Agility Show
• Horses to Heroes
• 8th Annual Habitat Ocala Strawberry Festival
• Festival Latino Downtown Ocala
• McKenzie’s Moment
• Stirrups n’ Strides
• 2022 American Heart Walk Association’s Heart Walk
• The Save Crystal River Manatee Project
• Young Farmers and Ranchers Corn Hole Tournament
As a new agent in Ocala, I needed support. Valerie Dailey opened her doors for me and gave me the guidance I needed to get my career in motion. Her marketing team is unbeatable, and all of the staff she has employed help us to be better agents.
- Liz Gray , REALTOR® with Showcase Since 2020
I have worked with Showcase for all these years because, as my clients say, they’re a true “Class Act Agency.” Showcase has always provided a “family” type of atmosphere where they have always prided ourselves on quality is better than quantity. It makes a real difference in to how they approach business.
- Kathy Prater , REALTOR® with Showcase Since 2014
Having worked as a Specialty Farm Broker Associate for almost 20 years with different brokerages, Showcase by far offers the most support. From the Marketing Team to the in-house staff, there is always someone on the other end of the phone with a positive attitude, ready to step in and help. If you are a seasoned REALTOR® or a newly licensed agent, you will be welcomed and given the level of support you need to grow your business.
- Mary O’Neal , Broker Associate with Showcase Since 2017
