Boscombe Mag DEC 08-24pp wed 19 nov
24/11/08
22:41
Page 10
Boscom
Tourism
Boscombe Spa Resort Ltd started in April 2007 when four local hoteliers from got together over a cup of coffee their conversation centring on the ever increasing costs of advertising & how they could help each other to fill their beds. Recognising that if they pooled their marketing spends together, they could each benefit from a lower yearly advertising cost whilst promoting themselves to a far wider audience and in turn give them the ability to bring increased visitors to Boscombe Spa. Using this incentive to attract other hoteliers, the original 4 hotels increased to 16 and the brand of Boscombe Spa Resort Hotels was born and the website www.boscombesparesorthotels.co.uk was launched. Soon identifying that in order to progress further there was a need to promote the area as a resort in its own right, within the Bournemouth conurbation, they identified an area starting at Queens Park Golf course and culminating at Boscombe Chine Gardens, across the beach to Woodland Walk creating a triangle. Within that area was to be the Boscombe Spa Resort. Now that the word was out, cafes, restaurants, entertainment venues and bars and leisure companies 10
in the area wanted to be involved in this new exciting project and Boscombe Spa Resort (BSR) was launched and the website www.boscombespareresort.co.uk went live offering prospective visitors and guests information on a wide range of sporting activities, eating out experiencess, café culture, efficient transport, local markets, fun fares and a great shopping offers and by linking with the Opera House they could now offer show packages and quality accommodation to stay in. With the footfall now created by the hotels the VIP discount card (free to guests) was introduced in March 2008. BSR now has 41 members offering anything from 50% off a day pass in the gym, 2 for 1 lunch deals, to 10% off food and drinks in many of the cafes and restaurants. Boscombe Spa Resort now markets itself as a place that gives their guests money back to their guests during their stay! The company's overall objective is to promote Boscombe Spa Resort to tourists as a great alternative holiday destination, offering a quieter location with plenty to do, whether it is rest and relaxation, a great choice of water sports or a base for exploration. Boscombe Spa's beaches are some of the finest in the country and the town has a character of its own. Why would anyone want to stay anywhere else? To get involved contact Bryn Jones T: 07853 750009
PLEASE MENTION “IT’S ALL ABOUT BOSCOMBE” WHEN REPLYING TO ADVERTS
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