SWANK THE FALL EDITION
GAME DAY OUTFITS All the essential colorcoordinated outfits to support your favorite team.
Our favorite jackets are back in every color and more for this fall season.
Festive tees and sweatshirts that you need for this spooky holiday.
TABLE OF CONTENTS SWANK APP
THE ORIGIN OF TSC
COLORS OF FALL
ABOUT THE EDITOR
ISSUU.COM/SHOPSWANKCO to download this current issue to
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SWANK APP Issue 3 | Fall 2021
BRAND NEW The Swank Company's brand new app has everything our website has and more. Download it to make online orders easier and faster!
NOTIFICATIONS ON With the app, you can be the first to hear about all of our deals, lives, new arrivals, and more!
SHOP FASTER AND EASIER Shop now and get your order delivered to you or pick it up locally at any of our storefront locations! - 3 -
THE ORIGIN OF By Elizabeth Carlson
The Swank Company, a local business in Augusta, Georgia, was originally founded in 2004. However, this fast-growing, widely known boutique would not be the company that it is today without Rafy and Hannah Bassali. In an interview with Rafy, I learned about the sweet and exciting origin story of this company that Rafy and Hannah now consider their pride and joy. Rafy began by telling me that they purchased The Swank Company in 2014, when Hannah Bassali was Hannah Greene at the time. On Rafy and Hannah's first date, Rafy asked Hannah what her dream job is. She replied and said that one day, she wanted to manage a boutique. However, Hannah's dream become a reality when Rafy's pastor's wife called his sister and informed her that his friend is selling Swank and was wondering if she was interested. They assumed that Rafy's sister, Nadine Bassali, would run the company while Rafy would handle the business side of The Swank Company.
A HISTORY OF THE SWANK COMPANY
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She told him that she was not interested because she was moving to Atlanta at the time, but Rafy voiced that he was interested, and he went on to purchase Swank a week later. A week after Rafy bought Swank, a company named Le Lis Boutique heard that he bought Swank and offered him their boutique as well that was located in Columbia County. Rafy said yes and bought the boutique that would become the Furys Ferry Swank location two years later. When Rafy and Hannah originally bought Swank, the store consisted of 90% gifting items and 10% clothing. Their goal was to switch those two. Rafy goes on to say that picking out the types of clothing that people will like and keeping up with the trends is difficult, but clothes always came easy to Hannah. She has always had a natural talent for knowing what people want and adapting to the changes of fashion over time.
Around a year after purchasing The Swank Company, Rafy and Hannah continued their journey as business owners by purchasing Posh Tots, a children's boutique, in 2018. Then, in 2019, they purchased Escape Outdoors, an outdoor clothing store. Though it seems like this was the peak in their journey, it was only the beginning. They went on to open new locations for each store, and they are continuing to grow each of their businesses. The most notable part of the origin of the Swank Company is the evolution of how the store has changed over time. Although there are a few classic items that have been sold at Swank since the beginning, including Scout and Lollia, mostly everything in the store has come and gone to keep up with the world of fashion and retail around it.
A HISTORY OF THE SWANK COMPANY
Styles clearly change pretty quickly in our society today. Not long ago, everyone was wearing Piko tops in every color with long layered necklaces and sandals. This style is still worn by some today, but overall, the styles of the majority of women across the nation have changed since then. Because of Hannah Bassali, The Swank Company has been able to thrive by adapting to these new styles and expanding on not only types of clothing, but also age groups of women who are attracted to Swank's clothing. We now have clothing that appeals to any age and any body size, which allowed for Swank's audience to grow as well. The origin story of The Swank Company is intriguing to me, but what amazes me the most is the evolution of this company and how it has become the wildly successful and popular boutique that it is today. The Swank Company has a bright future ahead with the opening of the fourth location in the Riverwood Area of Evans this fall!
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Scan the QR code above to check out all of our sweaters!
TRANSITIONAL Whether you need a lightweight sweater for warm weather or a heavy sweater for cold weather, Swank has it all!
DIFFERENT STYLES Sweaters with minimalistic designs are all the talk this fall!
EVERY COLOR So many sweaters in so Check them all out
many colors! We have it all
online or in-store
you could want for this fall
season and more.
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LOOKS FOR AFTER SUMMER BUT BEFORE WINTER These solid colored lightweight sweaters are by far the best selling item this fall season. The simplicity, the comfortable material, and the oversized look combined takes the popularity lead. - 7 -
Out of all of our sweaters at Swank, our classic sweaters are
casual casual & & cute cute
the best sellers. This includes the Dreamer Sweater, the Soft
Fall is the beginning of
Cowl Neck Poncho, and the
one of the best seasons
Always There Lightweight
at Swank. Between the
Sweater. These classics come
upcoming holidays and
back every year because of
cool weather, sweaters
their functional qualities and
are the best tops to wear
ability to go with everything.
to any and every occasion. They are soft
In this photo,
enough to be dressed
Emma Grace is
down with sweatpants or
leggings and nice enough
to be dressed up with
jeans, accessories, skirts,
sweater embodies our
This fall season, we are
theme this fall
bringing back our classic
season of the
cowl neck sweaters in every
color. Not only are these a
best-seller, but they are also
that are easy to
one of our top rated items
for coziness and softness.
This item is particularly
popular among all age
fun shoes for
groups and all body types
The wide variety of designs
in our sweaters include animal print, floral designs, and color-block. Colorblock sweaters have recently become extremely popular in the last year. The contrast of colors adds excitement and flavor to any outfit.
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NEUTRALS & NEUTRALS & NEUTRALS
COLORS OF FALL By Elizabeth Carlson Fall 2021
This fall, we are filling our closets with every neutral tone possible. Neutral sweaters, tops, bottoms, accessories, and shoes go with anything and everything. These tan tones are giving us the ability to pair any colorful bottoms and accessories with the neutral tops. Between neutral color block patterns, neutral print designs, and neutral knit sweaters, we have it all. This fall, we are especially embracing a mix of orange in our neutral sweaters. In the middle photo on the left, Frannie is wearing our Shelby Patchwork Hoodie Sweater. This sweater combines multiple neutral tones with an orangered color that makes this a unique sweater made just for fall.
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In the top photo on the left, Frannie is wearing one of our most popular fall dresses. The Danielle Cotton Babydoll Dress sold out as soon as it hit the floor because of its stunning mix of neutral browns and yellows, as well as its flattering look and puff sleeves. This color mixture is my favorite because the plaid print truly screams that it is fall! Lastly in the bottom photo on the left, Caroline is wearing our Hope Loose Knit Sweater Top in the color natural.This color is booming this season because natural is flattering on every skin tone and goes with any color scheme that you desire!
Cheer on your favorite college football team with the perfect outfit from Swank! In these photos, Jaime and Frannie are wearing red and black to root for the University of Georgia, and they are game day ready! Shop these outfits online or in-store today for the cutest looks that will make you stand out in the stands!
1202 LLAF | 3 EMULOV
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1202 LLAF | 3 EMULOV
GAMEDAY WRITTEN BY ELIZABETH CARLSON
At The Swank Company, we have dedicated this fall season to providing every gameday outfit that you need to cheer on your favorite team. Whether you root for The University of Georgia, The University of South Carolina, Georgia Institute of Technology, Georgia Southern University, Clemson University, or the University of Alabama, we have the Support your favorite team, college colors that you need! or professional, in style with our Especially during college football Emma Rhinestone Fringe Sweatshirt, season, our red and black fall line for Brandy Smocked Shorts, and Black the University of Georgia has been a Margo Booties. best seller and will continue to be - 11 until the end of the season!
REP YOUR TEAM
CORDUROY THE STAPLE FALL ITEM YOU NEED
3O .ON EUSSI
THE JACKET THAT GOES WITH EVERYTHING
Come grab the most functional jacket at Swank that can be endlessly styled however you desire!
COMES IN EVERY COLOR
LASTS A LIFETIME - 12 -
KEEPS YOU WARM AND STYLISH
ARTICLE BY ELIZABETH CARLSON WHY DO I NEED THIS?
Corduroy jackets have been a Swank best seller for years! They are the perfect addition to any outfit and can be easily dressed up or down. WHAT MAKES THESE JACKETS SO SPECIAL?
The corduroy material of these jackets are soft and comfortable. This also adds a textured look to an outfit, giving it more detail and more of a vintage washed look to spice up whatever top you pair with it. HOW MANY COLORS DOES IT COME IN?
Our classic Raw Hem Button Up Corduroy Jacket comes in ten colors, and our brand new Gigi Cropped Corduroy Jacket comes in pink. We also have the Aspen Color Block Corduroy Jacket that comes in chocolate and blush.
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Pumpkins, Halloweentown, and Everything Wear your favorite halloween themed Fall-themed graphic tees is what you need for television show or movie on a sweatshirt! this holiday.
HALLOWEEN A SPOOKY HOLIDAY AT SWANK
moc.ocknawspohs.www | 1202 llaF | 3 eussI
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The Swank Company
Spooky Season at The Swank Company Halloween 2021
The casual tops to embrace the most fun holiday
During Halloween, at The Swank Company, we love to embrace all of our favorite television shows and movies on graphic tee shirts and graphic sweatshirts. This season, we have a Halloween Friends Graphic Tee, an Everything Halloween Graphic Tee, a Momster Graphic Sweatshirt, a Squad Hocus Pocus Graphic Tee, a Sanderson Witch Museum Sweatshirt, a Can't Sit With Us Tee, and a Leopard Pumpkin Graphic Tee. All of these tees and sweatshirts are the perfect way for you to embrace this holiday season by repping your favorite seasonal shows and movies. This season, we are also bringing all the festive accessories with our spookythemed earrings. These earrings are available both in-store at all of our locations and online. We have multiple Halloween earrings! Whether you're looking for "Boo", a witch hat, or a ghost, we have you covered. Between these earrings and graphic tops, you will have all that you need to celebrate this spooky season!
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flannels noun. a kind of soft-woven fabric, typically made of wool or cotton and slightly milled and raised.
FLANNEL or plaid or checkered Flannels are personally one of my favorite fall prints. When the flannels come out, it is a perfect sign that we have entered the fall season and are preparing for cool weather. These patterns are easy to pair with a simple solid-colored top for a casual yet adorable seasonal outfit.
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Whether it is a shacket (shirt and jacket combined) or a jacket, we have flannels for the warm weather and the cool weather. At The Swank Company, the Maple Oversized Flannel Shirt and the Hunter Balloon Sleeve Flannel Shirt are the thinner alternatives for warm weather that can be worn by themselves or unbuttoned with a simple top underneath for a layered look. On the other hand, one of our best sellers, the Rebecca oversized Plaid Jacket is a warmer alternative. This thick and heavy jacket is a perfect fall transition piece that can be carried over to the winter for warmth and style.
Frannie Miracle Where is your favorite place to get coffee and what is your order? Starbucks and a salted caramel cold brew
What is your favorite TV show? New Girl
What is your favorite song right now? Only Angel by Harry Styles
What is your zodiac sign? Aquarius
What is your favorite thing about Swank? The girls that I work with
What is your favorite bath bomb from Swank? Rainbow Connection
Do you like to dress up or dress down? Dress up
What is your favorite color in the V-Neck Ribbed Crop Top? Grey
ABOUT THE EDITOR ISSUE NO. 3
I am a senior at Lakeside High School in the International Baccalaureate Program, and I work at The Swank Company. I am someone who has always had a passion for fashion and literature.
After graduating from high school, I hope to attend fashion school in New York City to earn a degree in Fashion Management and Journalism.
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THE SWANK COMPANY THE FALL EDITION
403 Furys Ferry Road Ste 107 Martinez, GA 30907 (706) 432-9282
391 Highland Avenue Augusta, GA 30909 (706) 364-3421
SRP Park 1021 Center St North Augusta, SC 29841 (803) 349-9368
Riverwood Coming Soon in Fall 2021