Merchandise Management

CUSTOMER PROFILE Geographic Segmentation Region: Midwest City Size: Up to 100,000+ Population density: Urban Climate: 4 seasons Demographic Segmentation Age: 18 - 30 Gender: male Household Size: 1 - 4+ persons Family Life Cycle: Single Youth Adult Income: $4,000 - $75,000 Occupation: Professional, Student, Unemployed Education: College, some college, college graduate Sociocultural Segmentation Culture: American Sub Culture Religion: all National Origin: American Race: all Martial Status: single, married, widowed, divorced Psychographics: Achievers, strivers, strugglers