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MANMADE

MANMADE

SAMANTHA HOLLICE MERCHANDISE MANAGEMENT


MANMADE

SAMANTHA HOLLICE MERCHANDISE MANAGEMENT


CONTENTS

TITLE PAGE............................................ TABLE OF CONTENTS..................................... MISSION STATEMENT..................................... CUSTOMER PROFILE...................................... MOOD - BOARD.......................................... STYLE SHEET........................................... MODEL LINE SHEETS..................................... COSTING SHEETS........................................ DEVELOPMENT CALENDER.................................. UNIT DISTRIBUTION SHEET............................... INVOICE............................................... INTRODUCTORY FLOOR PLAN............................... KEY CODE.............................................. FIXTURE WORKSHEET..................................... MAINTENANCE FLOOR PLAN................................


CLEARANCE FLOOR PLAN.................................. MARKETING PLAN........................................ BUDGET................................................ SAMPLE CALENDAR.......................................

..SEE PRESS PACKET IN FOLDER


MISSION STATEMENT MANMADE is a men’s accessories boutique located in Wicker Park, Chicago. MANMADE continuously strives to meet the shopping needs of young men by offering a unique package of location, price, service, and assortment.

VISION STATEMENT MANMADE’s goal is to become a leading powerhouse retailer for men accessories. MANMADE will become every male’s go to shop; a one stop shopping experience.

COMPANY PHILOSOPHY Our key product category are men’s accessories. MANMADE is special because it’s a store that is entirely for men, with a focus on the younger professional generation. Our store is designed for men between the ages of 18 - 30, and will serve as a one stop accessory shop for that segment of the market. The new Street Etiquette collection provides men with stylish bags for their professional and college career lives. Each bag is made with a special type of bonded leather and is guaranteed to last for every customer. MANMADE can provide style and class at affordable prices. A customer would shop here rather than another store, because there aren’t other stores that only feature men’s accessories affordable for the college student. MANMADE is located at 1318 North Milwaukee in Chicago,IL; Wicker Park area.


CUSTOMER PROFILE Geographic Segmentation Region: Midwest City Size: Up to 100,000+ Population density: Urban Climate: 4 seasons Demographic Segmentation Age: 18 - 30 Gender: male Household Size: 1 - 4+ persons Family Life Cycle: Single Youth Adult Income: $4,000 - $75,000 Occupation: Professional, Student, Unemployed Education: College, some college, college graduate Sociocultural Segmentation Culture: American Sub Culture Religion: all National Origin: American Race: all Martial Status: single, married, widowed, divorced Psychographics: Achievers, strivers, strugglers


Affective and Cognitive Segmentation Degree of knowledge: Novice Benefits sought: Prestige Attitude: Optimistic; Open Behavioral Segmentation Brand loyalty: Divided Store loyalty: Undivided Usage rate: Heavy User status: Current User Payment method: cash, credit, debit Media usage: magazines, newspapers, blogs, social media


JOSHUA Joshua Kissi is a 25 year old blogger that was born and raised in Boston, Massachusetts. Josh studied at LaSell College in his hometown for Fashion Business. When he graduated college, he left Boston to pursue his dreams in the menswear fashion industry in New York City and Chicago. He currently works as a personal stylist and creative director for up and coming menswear brands with his business partner Travis Gumbs. Joshua still finds time to update blog posts every now and then on his Tumblr blog online. Joshua travels between New York and Chicago to collaborate with other fashion gurus. Josh loves all types of fashion. He personally finds inspiration from mood boards online, music, business partners, and his own African culture. He doesn't limit himself to just one shopping store, he likes to see what the cities of New York & Chicago has to offer young professional men. He likes having more variety when it comes to accessories and shoes. He finds interest in London street fashion and fashion magazines like: I-D Magazine, Fashizblack, and GQ Magazine When he isn't working, Joshua is attending underground events through out the New York City land area, where he is networking with the upcoming fashion elite and music artists, like Mos Def. He is a single young man and has one dog named Nash. He loves spending more time in Chicago and shopping around the city for new trends. Josh likes to visit piano bars with close friends to socialize and have a great time.


MOOD-BOARD


Style Sheet

1 Year 1

2014

2 Season A Spring 3 Class 1 2 3 4

Bags Wallets Jewelry Belts

4 Sub Class 1 Bags 1 2 3 4 5

5

Messenger Bag Book Bags Portfolio Bag Laptop Bag Laptop Cover Bag

2

Wallets 1 Travel Case 2 Card Case 3 Billfold

3

Jewelry 1 Bracelet 2 Money Clip

4

Belts 1 2

Color

1 2 3 4 5 6 7 8

Textured Solid Black Brown Red Beige Blue Multi Caramel White


6

Fabrication 1 Bonded Leather 2 Cotton 3 Silver Metal 4 Gold Metal 5 Denim

7

Size 1 2 3 4 5

Small Medium Large Extra Large One Size

EXAMPLE:

1A21215

1. 2014 2. Spring 3. Wallet 4. Travel Case 5. Brown 6. Leather 7. One Size


Model Line Sheets

Bracelet 100% BONDED LEATHER ONE SIZE TWO GOLD SNAP BUTTONS ENGRAVED MANMADE LOGO

Style #’s 1A31115 - BLACK 1A31215 - BROWN 1A31415 - BEIGE


Money Clip SILVER METAL & GOLD FABRIC ON TOP OF CLIP ENGRAVED MANMADE LOGO

STYLE #’s 1A33045 - GOLD 1A33035 - SILVER


Travel Case Wallet 100% BONDED LEATHER ONE GOLD ZIPPER 9 POCKETS 1 PLASTIC POCKET ELASTIC PEN/PENCIL HOLDER

STYLE #’s 1A22115 - BLACK 1A22215 - BROWN 1A22415 - BEIGE


Bilford Wallet 100% BONDED LEATHER 1 PLASTIC POCKET 7 POCKETS ENGRAVED MANMADE LOGO

STYLE #’s 1A22115 - BLACK 1A22215 - BROWN 1A22415 - BEIGE


Card Case Wallet 100% BONDED LEATHER BAND - BRAIDED BOND LEATHER 7 POCKETS ENGRAVED MANMADE LOGO STYLE #’s 1A22115 - BLACK 1A22215 - BROWN


Laptop Bag 100% BONDED LEATHER HANDLE - BRAIDED BOND LEATHER 3 OPENINGS GOLD MANMADE PLACK STYLE #’s 1A21115 - BLACK 1A21125 - BROWN


Laptop Cover 100% COTTON & DENIM 1 SILVER ZIPPER MANMADE LOGO - 100% COTTON STYLE #’s 1A31625 - MULTI 1A31565 - DENIM 1A31125 - BLACK


MESSENGER BAG 100% BONDED LEATHER GOLD MANMADE PLACK ONE SHOULDER HANDLE 100% WOVEN COTTON

STYLE #’s 1A11115 - BLACK 1A11715 - CARAMEL


Belts 100% BONDED LEATHER GOLD BUCKLE ENGRAVED MANMADE LOGO SIZES: S,M,L,XL

STYLE #’s 1A44111 - BLACK 1A44212 - BROWN 1A44413 - BEIGE 1A44714 - CARAMEL


Book-bag 100% COTTON GOLD MANMADE PLACK 3 GOLD ZIPPERS FRONT POUCH 100% WOVEN COTTON HANDLE 1 TWO TONED BOOK BAG

STYLE #’s 1A11125 - BLACK 1A11555 - DENIM 1A11625 - MULTI


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STEP 12

STEP 11

STEP 10

STEP 9

STEP 8

STEP 7

STEP 6

STEP 5

STEP 4

STEP 3

STEP 2

MONTH MARCH STEP 1 Research market, packaging &

Begin to design & sketch

APRIL

Swatch & begin to make samples

MAY

Early production, retail orders placed

JUNE

SPRING 2014

Major production begins

JULY

Major production !"#$%#&'() Press Release

AUG.

Major *+"(&!$%"#) in-store promotions

SEPT.

Shipping period, in-store promotions

OCT.

IN-STORE DELIVERY:

FASHION MERCHANDISING PLANNING CALENDAR

SEASON/YEAR:

Shipping period, in-store promotions

NOV.

Shipping !"#$%#&'()

DEC.

5-Jan-14

Store set up

JAN.

Track retail selling, plan for next season

FEB.


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FIXTURES

     Glass box display ­ (fixture C ­ 1)   Display mannequins­without print (fixture BB ­ 3)

Front

display

tables (fixture B ­ 3)        Wall shelf display for samples ( fixture A ­ 3)        Full body mirror (CC ­ 2) (DD ­ 2)

      Bookcase for future product


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Contact: MANMADE Tel: 312­431­8970 office@manmade.com Fax: 312­619­9036 ______________________________________________________________________________ FOR IMMEDIATE RELEASE Saturday, January 4th 2014

Chicago, IL. ­ Good style and merchandise should not be limited to expensive designer brands, left­of­the­mainstream labels and trendy statements. Pulling off the most sleek and basic styles denote a penchant for functionality, simplicity and class. Lifestyle stores for men are not seen as much as a woman's stores in the Chicago area. MANMADE has given being a male fashionista look quite awesome at an affordable price. MANMADE is a mens accessories store thats was founded in 2013. MANMADE offers a good number of style choices for every type of young professional. MANMADE is about giving the best and most stylish deals for young men. Next year in Spring 2014, MANMADE will debut not only a new store location on N Milwaukee, but the new “Street Etiquette” collection. The Street Etiquette collection offers a variety of different types of bags for every young professional man. This collection is a mix of street casual wear mixed with the professional work field. Street Etiquette features laptop bags, messenger bags, wallets, belts, money clips and book  bags. Items like the book bags, has the official MANMADE patterns printed on them. Any college student can afford this brand and look just as stylish as he wants. Before the grand opening of the store MANMADE on 1318 N Milwaukee, MANMADE will be hosting a release party at the store location February 4, 2014. The party will include press packets for the media, aux devoirs, refreshments, live DJ, and a chance to shop the MANMADE store before anyone in the city. Each person that attends the release party will receive 20% off on their first MANMADE purchase from the Street Etiquette Collection. The party starts at 5:00pm and  more information is available through the MANMADE website and flyer. “There aren’t many stores like MANMADE for men as there are for women. I want to provide men with the same shopping experience women shoppers fawn over,’’ says CEO of MANMADE Samantha Hollice,  “..Its their time to shine and be showered with fashionable/affordable items. MANMADE will be a destination stop for every man.” # # # #


Merchandise Management