Credentials Sholben Media and Educando mi País

P R E S E N TA

educandomipaĂ­s T R A N S C E N D I N G

I N

E D U C AT I O N

CORPORATE SUMMARY OF SHOLBEN MEDIA Sholben Media, is a company with more than 10 years in the market, both nationally and internationally. It is a leader in the region in commercial outsourcing, with more than 2,600 events marketed, developed and assembled. It has a commercial experience with more than 100 commercial accounts, has worked with more than 300 brands in the media guideline.

This institution seeks to be the extension of the right arm in the industry. Sholben Media, has led from the conceptualization to the positioning of brands nationwide, as well as in more than five countries.

Among the means and services, we have offered to our clients and friends are:

COMMUNICATION, DESIGN AND MAILING. Within our team, we have an in-house agency that looks after the graphic development of each of our projects, as

well

as

social

Adwords campaigns.

DEVELOPMENT OF CONCEPTS FOR INTERNAL AND EXTERNAL CAMPAIGNS. We have a specialized team to develop campaigns

from

scratch,

providing

exclusive service to each client.

an

networks

and

CUSTOMER SERVICE TRAINING We have a trained staff to transmit their knowledge in the area of Customer Service, which must be excellent for potential and current consumers of services and products to return, since the attention that can be provided will be essential for this. Do not forget that, if employees are taken care of, they will take care of the clients. It has the OneToOne program, which trains the areas

DEVELOPMENT OF CORPORATE AND SPECIFIC EVENTS Throughout the 10 years that we have been in the market, we have developed more than 2,600 events, which we have also commercialized and assembled.

of the company with specialized couching to grow in customer service.

60 seconds, Series

We can provide this service thanks to the professional team we have trained, so that you can please our customer with the web page.

Generating

within

each

of

the

intelligent engines for each of the needs of the brand.

60 seconds, series

PRODUCTION OF

DEVELOPMENT OF WEB PAGES

A series format for social networks, each with a duration of sixty seconds.

Pearl of the Sea, the series.

The first 100% Guatemalan series, which was seen by more than 800,000 people. It was broadcast nationwide by cable operators and 26 countries. His recording Caribbean.

was

in

the

Guatemalan

The wolf of San Lucas The winning script of the first edition of the film festival "Sinopsis", which won the production of his writing.

The war of the LacandĂłn A production based on the book written by Carlos Rafael EcheverrĂ­a.

I fell in love with a priest A production based on the book written by Grethel Sazo.

Quezalteca Series of television, of 10 episodes with a duration of 30 minutes each. Under the direction and production of Maestro Fran Lepe, in Co-production: BK Producciones and Kurt Bendfeldt of Sholben Media.

El Universitario Newspaper It is a publication specialized in topics of interest segmented specifically to young university students such as technology, sports, cinema, art, interviews, anecdotes, fashion, etc. As well as people who have had important achievements inside and outside the national and foreign universities.

It is distributed to all Guatemalan universities and distribution points already established.

WRITTEN

Women’s Magazine

MEANS

A space created by women for women. Here you can find intimate content of women, the best tips and the most spicy experiences that dare not tell anyone. What is said in Feminine, stays in Feminine.

This written medium is distributed personally by means of a free subscription and by distribution points already defined.

Break Class News It is a magazine specialized in topics of interest, segmented specifically to adolescents, among them, we can mention: sports, fashion, food, art, stories and more. This digital medium offers interaction with young people through digital platforms. .

Finding a great need in the young talents without the necessary resources to carry out their dreams, a new era in the cinematographic field in Guatemala is born.

After our experience producing Perla de Mar, the first 100% Guatemalan series. We are convinced of the talent and potential that we have in our country, for them we want to recognize and support it. The festival seeks to find talent in different universities and recognize those who every day seek a space in the field of cinema.

The categories that were qualified were: -

Best Direction of Photography

-

Better Musicalization

-

Best Edition and special effects

-

Best Original Screenplay

-

Best Actor

-

Best actress

-

Best Director

-

Best Makeup

-

Best Costume

-

Best Location and Atmosphere

EVENTS

SYNOPSIS

The first edition was conducted in november 2017 in Hangar E9, HincapiĂŠ Avenue and 18 street, zone 13.

The jury that accompanied us this year, was made up of: - Billy Aguilar

Director creator of Estudio Fresco

-Rafael Echeverría Director of the AIR of the TGW and of the Newspaper The university 5.0 -Edgar Ramírez, Director of the producer 16mm.

-Fran Lepe, Actor, director, playwright, music creator and theater and theater producer with 36 years of experience.

-Vinicio Quezada, More than 35 years of career, he has worked as a piano soloist, musical director, orchestra director, arranger, professor and, currently, artistic director of the National Conservatory "Germán Alcántara".

-Rodolfo Muñoz, CEO of Miracle Factory Group, pioneer in the Guatemalan special effects industry, more than 20 years of experience in projects of Animation and Special Effects (FX) Its second edition was carried out in a bright of 2018, in the Miraflores Museum.

The jury that accompanied us this year, was made up of: -Luigi Lanuza, Pioneer of the cinema in Guatemala, producer, actor and doctor. Among his most recent works, are "The street where you live" which is a tribute to the story of Hector Gaitán, and The Lord of Esquipulas.

-Domingo Lemus, Musician and actor. He has been recognized by the character that I play in one of the most popular movies in recent years in Guatemala. He has also participated in a number of national and international productions. He is dedicated to editing and creating scripts. He graduated from one of the best universities in the ambit.

-Kenneth Müller, Director of film and Guatemalan filmmaker. Produce commercials and music videos. He has produced about 15 vid eoclips for different companies. His movie "12 Seconds" won the Netflix award for the best independent production in Mexico,

he also received the Icarus 2014 Award for best film, best sound, best art, best screenplay and best production.

-IvĂĄn Castro Photographer

and

Guatemalan

professor Having only 9 years old in a radio

program

that

marked

the

beginning of a passionate life for audiovisual

creation.

His

first

commercial for television He led at age 15, shortly after He ventured into the world of 3D animation and computer design.

-Fran Lepe Actor,

director,

playwright,

music

creator and theater and film producer with 36 years of experience. Bachelor of Dramatic Arts with Specialization in Management Scenic by the University of San Carlos from Guatemala. "Misse en scène" of the National Conservatory of Paris, "Records Utopian" with Magali Mugercia, University of Havana student teacher Hugo Carrillo.

-Raúl Izas First theater actor of Quetzaltenango, playwright, writer of screenplays, theater and television. He has participated as an actor in three music videos musicals in Guatemala and Costa Rica, there are also two documentaries for channels 3 and 11, also in 14 national and two international films. Jury qualifier of several contests of beauty and intellect..

-Leo Escobar Renowned professional makeup artist with more than 10 years of experience. Founder of beauty contests.

Its third edition was held on November 3 2018, in the Open Air Theater, with a jury made up of university students: -

Pacific Javier Us

-

Dennis José Muñoz

-

Edgar Daniel Lam

-

Ludwin Joel Patzán Laynez

-

Jessica Julisa Prado Ordoñez

-

José Carlos de Paz Santizo

CABLE Within our commercial alliances, we have Cables Unidos.

With a leading coverage of

cable in the North and South part, also cover more than 87.4 % of the city. We reached more than one million users. .

ADVERTISING SCREENS The largest advertising screens in Guatemala.

With more than 76 screens located in strategic stores within the perimeter of the city.

EXTERNAL MEDIA We have the broadest coverage of billboards, triaction billboards, standard mupis, mupis with wifi, LED screens and satellite advertising in the southwest area of the country.

SHOLBEN

MISSION Be the leading company in the marketing of media, mass events, shows, services and products in the Central American region.

Achieve commercial strength, to attract all levels of customers, interested in the purchase of space by means, event, service or product according to the temporality of the market.

VISION Be the commercial reference in the region in the purchase of media, events, services or products, for the expansion and growth of your product.

MEDIA

He is Kurt Anthony Bendfeldt Barco, 40 years old, hardworking and dreamy man, in love with his country. In the last 11 years, it has developed 368 commercial brands, among magazines, television, newspapers, mass consumption service companies, management, administrative, tax, public relations, more than 150 media in 4 countries, 29 launches of brands, 9 short productions, the first mini-series Perla del Mar, the first Series 100% Quezalteca, and has written 4 books. Founder of Sholben Media, 10 years being a leader in the Outsourcing market. Creator of the Sales Faculty of Sales (FCV) on line and the FCI International Filmmaking Faculty.

Productor executive of the first series 100% Guatemalan "Perla del Mar" which was filmed in August 2017, taking 18 days of recording facilities Amatique Bay Resort & Marina, Puerto Barrios, Izabal. Series that was seen in more than 36 countries and transmitted nationwide by cable operators.

He began his career in the Graphic Design department at el Periรณdico, among the studies and courses that have formed the quality professional that he is today, we can mention: Impacting Costumer, Consumer Psychology, Mobile Marketing Penetration in Guatemala, Marketing in Mass Products, Psychology on direct sales, in the Salvador, Business Structure in Latin America in Guadalajara, Knowing the Consumer in Costa Rica, among many others.

He is currently the Corporate Vice President of Sholben Media, a family business of commercial outsourcing, based on the recruitment, marketing and development of media, events, shows in the United States, Mexico, El Salvador, Honduras, Panama, France, Brazil, Argentina and Guatemala.

Generating niches of opportunity to sell non-traditional spaces in media, developing more than 100 massive events.

With specialization in the development of new products and concepts.

He is in charge of commercial management, sales management,

traffic,

design,

logistics,

public

relations, production, distribution, art, digital and the department of new products and campaigns.

Kurt Bendfeldt has founded 14 public limited companies of which 11 are still in force and it has been possible for all of them to be under the same umbrella as Holding, in order to close the purchase of the services within the same business group, of which he is the CEO. He has had the opportunity to give more than 80 lectures on Consumption Habits and Commercial Rules in Guatemala and El Salvador, he has also been invited by several universities to give talks on Education, Marketing, Segmentation.

KURT BENDFELDT

CORPORATE VICE PRESIDENT OF SHOLBEN MEDIA PRESIDENT OF EDUCANDO MI PAIS

educand

ndomipaĂ­s

Kurt Bendfeldt, Corporate Vice President of

because Mr. Bendfeldt has always believed that

Sholben Media, is a man with great leadership

education has to be free.

that guides a fully qualified company to carry

As the years passed, the idea matured and in

out a project of great magnitude, and this:

September of 2018, being in a presentation of

educandomipaĂ­s. As can be seen above all

the Tigo company, Mr. Bendfeldt realized that

experience on having over 10 years bearing the

the videos and the landing they did not affect

market institution.

the cost of using data in consumption. For this

The intention of Sholben Media and Kurt

reason, he extended the invitation to this

Bendfeldt, is to be able to contribute a grain of

telecommunications company and generously,

sand in the education of our Guatemala.

through an investment of half a million monthly

This idea was born last March 20, 2008, two

quetzales by Sholben Media, accept on being

years after the corporate vice president of

the vehicle to be used to reach thousands of

Sholben Media, made a trip abroad where he

Guatemalans. This platform does not require

met a person that implemented in technology;

cell phones to have internet for their learning.

After several meetings and business talks, a

This is how this important step is carried out in

demo was carried out on smart cards where

which education is free.

specialized courses of different software and

A country with better education is more

languages could be found, but this project was

competitive, more inclusive, more developed. It

not finished, since the user was punished because each individual had to pay a fee above $ 20, this being the main reason for canceling it

is for this reason that this project is called:

population.

‘’educando mi país’’.

Thank God, the acceptance of this project has

In order for this dream to become a reality, the

been 100%, because we have not had a

way

meeting

started

by

making

formats

and

with

any

person,

institution

or

investigating the educational crisis in which we

organization that does not see it with good

live today, unfortunately today not only are red

eyes.

numbers, but the results are truly serious.

The sequels can be

The reactions to the presentation of ‘’educando

observed

the

mi país’’ range from clapping to the noblest

streets and are also

part when the tears run down the cheeks of the

reflected

in

person receiving the information, and the

So

determination of the Sholben Media team,

this is what led us to

which is what has made this dream come true

provide education in a

today be a reality.

in

unemployment.

free

way

to

the ‘’educando mi país’’ is ready to start its activities where they can educate 10,000 people, community, because that developed a unique technology platform, unique content, which will have to be at least 15 years old, so access to the platform is simple, all these users will learn to read and write through specialized

videos sent to their cell phone.

In addition to these two great benefits for the life of a person, those who acquire their certificate of the approved courses, may begin their studies to attend primary and secondary school.

The latter was raised and authorized within the project ‘’educando mi país’’, since the studies carried out by Unesco indicate that Guatemala is one of the countries with the highest rate in Latin America of dropping secondary education with 52.2%. So the intention is to capture the attention of adolescents and young people who have not started the secondary level or abandoned by x or y reason, we also want to encourage adults who, at the time, did not have the opportunity to study primary and therefore the average level or left their training up to sixth grade.

It is important to mention that due to the lack of education for the children of yesterday and today, it brings poverty, because according to the Economic Commission for Latin America and the Caribbean (ECLAC), people with a low economic level reach 30.7. % in Latin America, equivalent to 186 million individuals.

For this reason, it is one of the challenges that we want to overcome

“THE BEGINNING BASIC MUST BE HAVING A EDUCATED COUNTRY,

with ‘’educando mi país’’, because we know that if a person learns to read, write, starts primary school and continues with the intermediate level, they can seek to improve, they will not be satisfied with what who knows, this same hunger to learn and grow, will take you to look for employment places that will help your daily life and your economic level.

SINCE, WITHOUT A DOUBT SOME, THE EDUCATION IS THE PRINCIPLE OF ALL”.

Kurt Bendfeldt, President of ‘’educando mi país’’

‘’Educando mi país’’ starts with a strategic alliance, which is already signed with the leading telecommunications company Tigo, with whom the search for a change in the education of the country was achieved. It is also important to mention creative solutions company that will develop the videos that will be specialized and certified by the Ministry of Education, which will be sent free of charge to lots of 10 thousand people from different communities, municipalities and departments of Guatemala with zero cost in online browsing, this means that users will not have any consumption of their mobile data. In addition, we have more than 20 companies that are already contributing as commercial partners. the feeding of information through Creative Solutions and the anchoring of the videos that Tigo will make at your reception.

HOW WILL THE EDUCATING BE CARRIED

MY COUNTRY PLATFORM OUT? The purpose of the same is to reach 10 thousand people who, through an identification in the databases of the aforementioned telecommunications company, we can know the need according to their customs in the use of their cell phone, for example, when they use their device only to make and receive calls.

Thanks to the database, we will have the possibility to know the name of the department with which it will be possible to start, which will be where there is more need.

The control of the students will be technological, because online you can see how many are being educated per second, likewise, the progress of each user through an intelligent platform that will allow the progress that you have in your methodology.

The levels of studies in ‘’educando mi país’’, are divided into three: first, learn to read and write from scratch; second, to attend primary school in 15 months and third, to study the average level with the same period as the previous one.

Each user can graduate online up to secondary level. There will also be methods where specialized courses for university students will be given, but these will cost approximately Q40.00 so that they can obtain a diploma.

At the moment the student completes his studies in Educando mi País, he will obtain a diploma. For the time being, Sholben Media is in negotiations with the municipalities so that these documents will be delivered, if this were not done, it would be carried out through events with Conalfa and its allies in each department of Guatemala.

INVESTMENT INVESTMENT TO TO CREATE CREATE EDUCATING EDUCATING ME ME COUNTRY COUNTRY

The cost of implementation for 10,000 people receive

the following year with the elementary or basic

courses to learn to read and write, is 600 thousand

curriculum, where we can give classes in the same

quetzales per month.

way that was carried out in the initial phase in a

The initial strategy is to be able to invite international

period of 15 months , since it is a job with which,

organizations so they can be the sponsors of at least

according to the indicators, we can radically lower the

two years, because to achieve our goal, that

illiteracy that exists in the country and boost growth

Guatemalans who can not read or write learn, we

in the regions that are most in need.

need at least a full year with videos that arrive to their

The use of the cell phone nowadays, more than a

cell phones from Monday to Friday and then, people

luxury has become a necessity and people who can

can be trained.

not practice reading or writing, also have a mobile

It is important to mention that we have contemplated

phone that, although they do not use it to send text

the migration of students who, for one reason or

messages or read news in the social networks, they

another, do not want to accept this training, because,

have it so that their friends and family can

even if they are offered a free and accessible

communicate with them through calls, to see

education with only an intelligent cell phone, if people

photographs or videos, it is for this reason that we

do not wish to study, no one will be forced to

seek that this tool can also be a benefit for them.

continue. In this case, our advantage will be that the

At the moment, we have analyzed every positive and

same database can replace the user.

negative aspect we can have, but something that has

This project, aligned with the strategy, must function

been very clear is that education is the pillar of any

correctly with the municipal support of each place so

country and is the center of personal growth that we

that, in said institution, people can receive their

inherit as people, in order to increase our knowledge

certificate, which will be given to them upon

all the days.

concluding their educational participation, beginning

The intention is not only to dazzle growth, but it is

also important to mention the drop in the rate of violence when a country has a better education. By adding to education, we also add culture, work, honesty, responsibility and many more values that make the human being do not covet what the other has to the point of violence against others in order to steal their belongings, from clothes, money, watches, cell phones, even vehicles.

Work is still ongoing on the sending and receiving platform, but this is being adjusted according to each one of the needs that are presented.

MARKETING OF EDUCATING MY COUNTRY

The commercialization plan or the acquisition of resources has already started. We direct it towards international organizations.

The main strategy is the elimination of illiteracy in Guatemala, from this point the companies make the decision and define what the support will be like within this project that will improve the lives of our fellow citizens.

The exhibition that is offered: •

Brand accompaniment in the videos

•

Direct sponsorship

•

Cintillos

•

Part of the sales of your product

•

Among others

The most important thing for us is that it adds us both economically and in the mass of information, because our commercial strategy as such, in such a large project and investment millionaire, which does not allow to be locked in a single philosophy, but that we join the way that companies, institutions, organizations and local government can and want to add.

educandomipaís

STEPS OF EDUCATION 1. Learn to read and

2. Start studies in the first

write from scratch.

grade of primary school,

3. The constant sending of materials to empower

4. Generate sources and job

education, which can be

continue with secondary

infographics, videos,

education until they

among others.

opportunities..

graduate satisfactorily.

In Guatemala, according to indicators of the National Literacy Committee (CONALFA), at least one million people above 15 years of age, can not read or write. We believe that this statistic could exceed 3.5 million inhabitants today.

For this reason, Sholben Media has developed a platform through a strategic alliance with the telecommunications company Tigo and Soluciones Creativas, where Guatemalans with functional illiteracy can learn to read and write through their cell phones, showing videos.

The intention is that this platform full of technology allows us to reach lots of 10 thousand people per community with this content.

5. Manage all the entrepreneurs

6. To join forces in the first Association

7. Foundation: EDUCANDO MI

of People who were

within the users.

Educated online

PAIS

As believing companies that education is the pillar of any country, we have taken the task of generating and facilitating our fellow citizens, to have access to this educational training in a fun, healthy and entertaining way that not only educates them, but also certifies them through diplomas that will help them grow their jobs, improve their income and, therefore, their quality of life.

We believe that, with the support of international organizations, who will contribute directly to education with a minimum of two years, we will be able to generate multiple alliances to reach the most needed population.

Our mission is: to educate 120 thousand people in a year, that education in the country is phone learning and that we can all be trained and educated through digital platforms.

Students will be subscribed to a special database.

Every day a text message will be sent to them, which will have a link that will allow them to access a navigation page with zero cost and it will be there, where the student will receive their corresponding classes.

The courses will be taught through videos of up to 9MB in weight, the important thing is that the student can see it online, without the need to spend their mobile data. It is significant to note that each student will have the opportunity to see the audiovisual material only twice in a 24-hour period.

It is worth mentioning that each user will have the option to choose the schedule that best suits them to receive their daily course and a very important point is that every two days students will receive a text message reminding them of their classes. .

HOW WILL IT WORK?

The courses will be taught through videos of up to 9MB in weight, which can be viewed online without the need for the user to consume

LANDING PAGE

their

mobile

data

or

who

is

connected to a Wi-Fi network, since the entry to this material will be exclusively through of the link that will be inside the text message.

Each student will have the opportunity to see the audiovisual material only twice, in a period of 24 hours, entering with their username and password.

The

videos

may

include

materials

from

sponsoring entities such as logo, headbands, among others, with the restriction that the guideline is not political or with contents that are outside the limits of the law.

EXAMS These will be carried out weekly, so that each student can receive their results monitoring their progress.

To access the tests, the student must enter with their username and password.

CERTIFICATE After verifying that the user has complied with the established requirements, that is, with the percentages of compliance with classes, approved exams, among others, he will have access to a certificate that will serve as academic support which will be

endorsed

corresponding.

by

the

entities

GENERAL INFORMATION

•

The materials (videos, landing and more) can include

images of sponsoring entities such as logo, headbands, among others; clarifying that this guideline can not be political or with contents outside the limits of the law.

•

The minimum number of users per block is 10,000

•

During the year there will be 3 beginnings of cycle,

therefore, if any student wishes to join the platform, he must wait for the beginning of one of these.

•

The videos will have a maximum weight of 9MB and

the student can access only 2 times to it.

•

The reviews and exercises work like a textbook, which

the user can access from the landing page

•

Access to the classes is done exclusively through the

navigation link that is sent in the messages, it is not possible to access through an external domain or with wifi network.

Educando mi pais In our life we have to look for what motivates us, moves us, stimulates us, generates us, floods us with situations that move us and move us.

A few years ago traveling through the interior of the country I found a family with very few resources, the main problem was an alcoholic father, the second, a mother with many children and the third was a terrible family malnutrition. At that time, I did not see how to help immediately, but life gives us the opportunity to have what we need to be able to survive in a jungle of competition, incompetence, vanity, selfishness and other ingredients, which only diminish us and not They give us a reason. Well that reason was given and was to think that education is the beginning of everything.

Today we ask for a less violent country, today we ask that levels of corruption go down, we ask for clean streets, we ask that governments do their work, but what do we do for the country. We criticize, but we do not build, so I took this very seriously and prepared to get into debt, generating a platform through

credit that would allow me to reach thousands of people and have free education. It is unthinkable that millions of budgets are disbursed in things that do not give us results as a country, it is incredible that the country has talents in many areas and because of lack of resources they can not excel, this is also education.

Eight years have elapsed since that trip, today Educando mi PaĂ­s is a reality that is about to emerge, we have already started the advertising campaign inviting all those who want to add, since only we as a company will not succeed, since the investment exceeds our capacity, although today we have the platform and alliances covered to start, at least for the first 6 months.

Educating my country, maybe it will become the best educational project, since it has no political bias or is politicized, it does not have a foundation to receive donations, but it is a company, which will pay the taxes of those contributions. This project can arrive in seconds to identify where people need to learn, we can see, how many people in the same minute are being educated.

urtendfeldt KB

e h t e k a Let's m e togethers! futur

!

educating my country

PBX: 2297-5300 | 11 Calle 0-48 Z.10 Ed. Diamond OF.403 Guatemala, City | educandomipais@sholbenmedia.com