Digital Marketing PDF

Digital Marketing Digital Marketing is the method that companies use to promote their product/brand through electronic media. It is the best way to connect with your potential customers through the internet.

It is Digital communication between you and your potential customers. Internet Marketing, Web Marketing, and Online Marketing also form of digital marketing.

Digital Marketing Digital marketing is advertising delivered via online channels like mobile applications, email, social media, web applications, search engines, websites, and many more digital channels.

It is any form of advertising products or brands or services that involves electronic media.

Digital Marketing Importance of Digital Marketing

Cost-Effective Higher Conversion Rate Affordability Mobile Access Flexibility Expansion Multimedia Interactivity Influencer Engagement

Digital Marketing Types Of Digital Marketing

Search Engine Optimization Search Engine Marketing Email Marketing Social Media Marketing Content Marketing Influence Marketing Affiliate Marketing

Digital Marketing Types Of Digital Marketing Search Engine Optimization:– The goal of SEO is to get a business to rank higher in Google search results page.

Search Engine Marketing:Search engine marketing is also Internet marketing that involves the advertisement of websites by increasing their rank in SERP primarily through paid advertising.

Digital Marketing Types Of Digital Marketing Email Marketing:- Email marketing is still one of the most effective marketing techniques in social media marketing. It can be providing value to consumers and over time convert an audience into customers and also part of a content marketing strategy.

Social Media Marketing:- Social Media marketing includes everything a business does through social media platforms.

Digital Marketing Types Of Digital Marketing Content Marketing:- Content marketing is used for information sharing to increase traffic and brand awareness. Content is the most important part of any website ranking.

Influence Marketing:- Influencer marketing is a part of digital marketing which includes product placement from people who have a purported expert level of knowledge in their field.

Digital Marketing Types Of Digital Marketing Affiliate Marketing:- Affiliate marketing is a form of digital marketing in which a business bonus one or more affiliates for each conversion or customer brought by the affiliate’s marketing strategy.

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