Dharma Eyewear Boutique Book

DHARMA EYEWEAR COMPANY www.dharmaco.com

“Love is the water of Life.”

- Rumi

Dharma Eyewear Co.’s lookbook was proudly conceptualized, photographed & designed by Jamil Smith Photography.

LOOKBOOK VOLUME I

www.JamilSmithPhotography.com

OPTICALS Acetate

APEX Arnold Palmer • Raven • Tortoise • Wine 51•15 - 135

DEVI Leopard • Onyx • Summer • Tortoise 55•16 - 135

DAYA Amber • Amethyst • Tortoise Crystal 45•20 - 135 & 48•19- 138

NARMADA Leopard • Obsidian • Seaside Coffee • Tortoise Almond 46•19 - 143

ELEVATION Coffee Safari • Onyx Emerald • Tortoise Marble 47•20 - 143

GURU Leopard • Onyx • Tortoise 51•20 - 145

NIRVANA Obsidian • Summer • Tortoise 49•19 - 140

RAJA Onyx • Tortoise Crystal • Tortoise 51•18 - 140

LONDON Leopard • Onyx Tortoise • Tortoise 50•16 - 145

MERIDIAN Leopard • Onyx Crystal • Smoke Ivory 53•16 - 143

ALGEBRAIC Raven Ash • Saltwater Taffy • Tortoise 50•19 - 145

AURA Forest • Stardust • Obsidian 52•16 - 140

TARA Cleopatra • Leopard • Purple Haze • Stardust • Summer • Tortoise 51•17 - 140

THE MK Onyx • Purple Haze • Roadside Coffee • Saltwater Taffy 47•22 - 135

BRAHMIN Raven Ash • Roadside Coffee • Saltwater Taffy 49•19 - 145

CRESCENDO Onyx • Roadside Coffee 52•18 - 145

ASPIRE Leopard • Onyx • Tortoise 51•17 - 140

KYOTO Leopard • Seaside Coffee • Tortoise Almond 53•18 - 145

DHARMA EYEWEAR CO.

OPTICALS Acetate

OMNI Leopard • Onyx • Tortoise 52•16 - 140

REACH Leopard • Onyx • Purple Haze • Tortoise 54•17 - 145

SERENITY Buddha Bronze • Raven Midnight 52•16 - 140

ZEN Buddha Bronze • Kara Steel 51•15 - 135

REVELATION Roadside Coffee • Onyx 54•17 - 140

SWAMI Onyx • Raven • Seaside Coffee 53•16 - 145

AJNA Red Dragon • Leopard • Tortoise 47•20 - 135

EQUILIBRIUM Buddha Bronze • Raven Tortoise 53•17 - 140

Metal

ZION Onyx • Roadside Coffee • Saltwater Taffy • Stardust • Tortoise 51•19 - 140

BLISS Buddha Bronze • Kara Steel 54•15 - 135

ESSENCE Raven Tortoise • Buddha Bronze 53•17 - 140

RAPTURE Kara Steel • Raven 53•18 - 140

MIRAGE Kara Steel • Raven Tortoise 53•15 - 138

QUOTIENT Roadside Coffee • Smoke • Wine 50•18 - 143

SENSEI Buddha Bronze • Kara Steel 55•17 - 138

TRIUMPH Buddha Bronze • Kara Steel 54•14 - 140

RHAPSODY Buddha Bronze • Midnight 51•15 - 140

DHARMA EYEWEAR CO.

SUNGLASSES Acetate

GOLDEN AGE Indian Summer • Onyx • Tortoise 56•14 - 140

KISMAT Aquamarine • Ruby Kiss 51•17 - 145

NIRVANA Bamboo • Summer 49•19 - 140

ALGEBRAIC Raven Ash • Saltwater Taffy • Tortoise 50•19 - 145

BUDDHA Liquid Forest • Onyx • Tortoise 53•16 - 140

DEVI Leopard • Onyx • Summer • Tortoise 55•16 - 135

DHARMA POLICE Arnold Palmer • Onyx • Roadside Coffee 54•17 - 145

MONSOON Indian Summer • Onyx • Tortoise 52•16 - 140

Metal

KARMA Indian Summer • Onyx • Sacred Crystal • Tortoise 52•20 - 145

ORACLE Chestnut Aura • Macaw • Maltese Tiger 55•16 - 140

KSHATRIYA Bombay Sun • Kara Steel • Obsidian 60•15 - 140

SHANGRI-LA Buddha Bronze • Kismat Black • Lakshmi Gold 61•15 - 130

BOMBAY Kara Steel • Lakshmi Gold • Obsidian 58•14 - 135

DHARMA EYEWEAR CO.

Dharma’s 100 years combined experience in the eyewear ensures that our customers receive only the best

industry, whether it’s manufacturing, sales or service, possible products.

DESIGN

SERVICE

PRODUCTION

We’ve been in the eyewear industry since 1970. Throughout that experience, we’ve seen it all. We know which versatile shapes suit the most faces, which nose-pads and hinges will prove to be the most comfortable, and which trends have come, gone, and are returning. That allows us to design frames that appeal to a wide range of eclectic connoisseurs of eyewear.

Every frame and lens is processed in our lab in Long Island by board-certified Opticians to ensure the highest level of quality. We take our customers’ vision seriously. We don’t believe in outsourcing quality service - whether it’s our founder answering customers’ calls over the phone or picking and packing products, it stays in house.

Our frames are manufactured in audited factories. This means that labor standards in the factories that we use, whether it’s safe working conditions, overtime pay, or health insurance, are matched to Western standards. We believe happy people create the best possible products, so by us and our suppliers keeping our employees happy, we make you happy as well. We use only the highest quality materials.

FRAMES

LENSES

Most of the zyl, or acetate, we use is sourced from Mazzuchelli - one of Italy’s oldest and most renowned acetate producers. In production, our zyl frames are polished several times to ensure a smooth finish. Our metal frames are “ion-plated”, which means that our metal frames are bonded with ions to protect their finish.

In our eyeglasses, we use polycarbonate lenses that include a superior scratch-coating which attracts less dust and smudges, 100% UVA and UVB protection, and anti-reflective coating. In our sunglasses, our superb polarized lenses protect your eyes from glare and harmful UVA and UVB rays and are coated with a superior scratch-coating that will last.

DHARMA EYEWEAR CO.

Z

I

O

N

STYLE POINT

A bold frame with electric colors for an outspoken and unique individual

INSPIRATION

A homage to the great Bob Marley

DHARMA EYEWEAR CO.

N I R V A N A STYLE POINT

Give off peaceful vibes in style

INSPIRATION

Nirvana: the ultimate state of enlightenment

DHARMA EYEWEAR CO.

K

Y

O

T

O

STYLE POINT

Kyoto exudes a calm reserve, yet its shape is bold. Here’s a dynamic frame that has transcend generations

INSPIRATION

Kyoto, Japan: one of the early centers of Buddhism

DHARMA EYEWEAR CO.

E L E V A T I O N STYLE POINT

Make a statement with this bold cat-eye frame and its eclectic color palette

INSPIRATION

Elevate yourself and others

DHARMA EYEWEAR CO.

K

A

R

M

A

STYLE POINT

Classic, unique, bold and stylish; all in one pair of shades

INSPIRATION

Inspired by the forces that keeps us within the good graces of the universe DHARMA EYEWEAR CO.

M O N S O O N STYLE POINT

Take ‘em by storm These frames are bold, chic and beautiful and they’ll suit all kinds of faces

INSPIRATION

Named after the storms that frequent South Asia during the summer months

DHARMA EYEWEAR CO.

B

O

M

B

A

Y

STYLE POINT

Rock these classic aviators inspired by the frames notoriously worn by Bombay police

INSPIRATION

The indescribable city

DHARMA EYEWEAR CO.

O

R

A

C

L

E

STYLE POINT

These bold, bright shades with a classic keyhole bridge will have people talking

INSPIRATION

Inspired by vintage Persol.

See the future - it’s bright

DHARMA EYEWEAR CO.

THE DESIGNER

DHRUV JAGASIA

IT BEGAN WITH A DREAM

THE MOVEMENT CONTINUES

An Introduction

Social Entrepreneurship

THE STORY

THE STORY

When I was about 15 years old, I told myself that if I ever joined my father’s business I would use his position in the eyewear business to help those who can’t help themselves. Dharma Eyewear was founded with one word in mind: “access”. I wanted to provide access to beautiful eyewear that doesn’t break the bank for people, young and old.

So here we are, with a showroom in Manhattan and a state-of-theart fulfillment center in Long Island, NY to help you see more clearly, fashionably, and without going broke. We partnered up with Optometry Giving Sight, a charity who helps provide global vision care, to help you provide access to the underprivileged with a few clicks of your mouse.

Most importantly, high-quality prescription eyewear should be affordable.

Dharma exists to serve you. If we can provide you with amazing eyewear that gives you satisfaction day to day, I can sleep at night. When you buy eyewear from Dharma, together we are helping someone across the planet see and transform their lives.

Every time you pick up a pair of Dharma glasses, you will know the meaning behind it. Power lies in each lens, in each hinge and in each temple - the power of good will.

With Love, Dhruv Jagasia Founder, Designer & CEO Dharma Eyewear Company DHARMA EYEWEAR CO.

NIRVANA. Shown in Tortoise.

DHARMA EYEWEAR CO.

ORACLE. Shown in Chestnut Aura.

DHARMA EYEWEAR CO.

BOMBAY. Shown in Obsidian.

DHARMA EYEWEAR CO.

KARMA. Shown in Indian Summer.

DHARMA EYEWEAR CO.