WELCOME... Welcome to our Shimano 2022 European product range. It is fitting that after celebrating our centenary anniversary last year, we have started the next chapter of our history with the largest, most exciting product line-up Shimano have ever offered. Star of the show for 2022 is undoubtedly the new Stella. When first launched over a generation ago, it dramatically changed the history of spinning reels and continues to evolve as an all-time star that leads other models. With a reputation for containing Shimano’s latest and most advanced technologies, the exquisite new Stella certainly doesn’t disappoint with its ‘Infinity Evolution’ tag line. There is a selection of remarkable technologies on Shimano’s latest innovation: INFINITYDRIVE, plus the new INFINITYXROSS and INFINITYLOOP work harmoniously to enhance gearing, casting and rotational performance to a level of refinement and sensitivity that will astound you. Combined with a new line management technology called ANTI-TWIST FIN and a new DURACROSS drag design, the new Stella takes spinning reel evolution to new heights. But, Shimano has so much more to offer. While our enviable reputation for innovation and prestige originated with reels like the Stella, in recent years our rods and accessories have also gained favour with millions of anglers as our product range has developed and increased. As you will see through this catalogue, Shimano now offer complete ‘lifestyle’ solutions in
almost all angling disciplines and at all levels of expertise. Those of you who fish with Shimano will know the feeling of trust, confidence and enjoyment that excellence brings: the ultra-smooth, whisper-quiet rotation of a reel; the sensitivity, balance and power of a rod; the strength of a line when you need it most; the practicality of well-made tackle storage; and the catching power of your favourite go-to lure. These products are not only inspirational in their design, but aspirational in their ownership. For many years ‘Closer to Nature, Closer to People’ has been at the heart of the Shimano philosophy. Whilst technology, innovation and manufacturing excellence is passed on to the next generation through our DNA, we never lose sight of our true purpose of producing captivating products to enrich your enjoyment of fishing and the nature that surrounds you. And with the health benefits of angling now widely accepted and acknowledged, what better way to enjoy yourself than with Shimano by your side. Welcome to 2022 and a product range that is sure to impress and excite you. From everyone at Shimano we wish you excitement, enjoyment and happiness whenever and wherever you fish. Warren Bassett, Managing Director - SHIMANO Europe Fishing Division
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