Recently, there has been a market shift to e-commerce that has created a whole new set of business strategies. New opportunities have opened up for the D2C brands in India with the availability of the internet and mobile devices
Most businesses are trying to cope up with consumer needs. The evolving consumer trends have led to the emergence of new services like micro fulfillment services in India and innovative business operations to explore new marketing and sales plans.
Thus, for business owners, the shift to e-commerce has created a lot of new challenges. It involves decision-making related to inventory maintenance, warehousing, packaging solutions, and shipping products directly to the consumers.