Studio Dossier_Realization of Interior Projects | From Concept to Construction

Realization of Interior Projects Tutor : Ketaki Jadhav + Shivani Gour TA: Shail Sheth

Master’s of Design (Interiors), Spring Semester 2022 Faculty of Design ID.4019

// From Concept to Construction //

Course Dossier

Master’s of Design (Interiors), Spring Semester 2022 Faculty of Design ID.4019

// From Concept to Construction //

Tutor : Ketaki Jadhav + Shivani Gour TA: Shail Sheth

First Edition: 2022 This is an academic publication outlining the details of the Studio: Realization of Interior Projects, offered for the students of Master of Design (Interiors). This course was conducted at the Faculty of Design, CEPT University during the Spring 2022.

All rights reserved. No part of this book may be reprinted, reproduced or utilized in any form now known or hereafter invented, including photocopy or retrieval system, without the permission in writing from the Studio Tutors or Students.

Publication Design: Shail Sheth and Ketaki Jadhav 4

Tutor : Ketaki Jadhav + Shivani Gour TA: Shail Sheth

Master’s of Design (Interiors), Spring Semester 2022 Faculty of Design ID.4019 5

// From Concept to Construction //

Realization of Interior Projects

Tutor Profile

Shivani Gour

Shivani Gour is a multi-disciplinary architect, focused on people-centric designs. In the last 20 years, she has delivered several projects in the Retail, Hospitality, Corporate, Aviation and Museum sector.

She believes in a design process that is holistic, inclusive and culturally rooted in its approach.

Shivani holds experience in delivering projects in Singapore, US, Indonesia, Maldives and Sri Lanka.

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Ketaki Jadhav

Ketaki Jadhav is an architect and interior designer. An alumnus of Master’s in Interior Architecture and Design at CEPT University and was awarded the Best Research for her thesis in Crafts & Technology.

Apart from academics, she started her own initiative that works with and for craft communities.

Through her research she hopes to contribute by collaborating and cocreating craft design led services/ products along with craft communities.

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Students Ayooshi Jain Dhyey Chag Jhanavi Parikh Prachi Jindal Shagun Gupta Shiva Shishodia Shivani Vijay Sri Sailesh A Sucheetra Pradhan Uttara Haridas Rohit Garabadu Snehal Shirbhate Vibhuti Kathpalia 8

Intent The Studio, while broadly aims to develop the ability to design through research-led / research-informed approaches for realizing Interior projects, it will focus more intensely on Business aspects of the profession that drive the outcome in real-life scenarios.

It will develop the ability to understand and respond to the practical aspects that are key drivers in shaping the outcome of projects - like client requirements, site constraints, budgets, technical specifications, procurement/ execution processes, services coordination and other such technicalities.

The studio will be structured on a common programmatic ground related to a particular industry need 9

with a choice for students to select different sites and cultural contexts to develop their individual unique responses.

The key outcomes of studio will include: • Design brief report (DBR) - Interior design presentations • Technical/ working drawings with crucial details • Drawings with coordinated Services design (MEPF) • Technical Specifications • Budgetary planning & BOQ. All of these factors would contribute in realizing the design development through a practical research based approach and not just perceive the design through a conceptual framework.

Time line

Concept Design

Mid-semester review

Initiation

(week 4-6)

Pre-Design Research (week 1-3)

Schematic Design (week 7 & 8)

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Design Development (week 9-11)

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Presentation (week 14-16)

Good for Tender Package (week 12 & 13)

Conclusion

Structure & MEP workshop

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Contents

Tutor profile Students Intent Time line

Module 1 | Pre.Design Research Ex.1 // Identify . Address . Conceptualize Ex.2 // Suggest . Reflect . Direct Ex.3 // Allot . Create . Assign

Module 2 | Concept Design Ex.4 // Presenting Individual Aesthetics Ex.5 // Response . Formation . Branding

Module 3 | Schematic Design Ex.6 + Ex. 7 // Volumize . Integrate . Resolve

Design Development The G-Root Factory Halari Otlo Mitti Lifestyle Repertwahr Habitat’s Den Food Tunes Nappa Dori Exquisite The MILL Studio Dastkari Triveni Kala Shala 13

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Modules and Exercises

Module.1 Pre.Design Research

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Exercise 01 // Familiarizing with market needs of the Post Covid world & sensitizing to the local context

Exercise 02 // Design Brief Report

Exercise 03 // Creation of Spatial Narratives for site

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Identify.

Address.

Conceptualize.

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m1.01 Exercise 01: Familiarising with market needs of the Post Covid world & sensitizing to the local context The pandemic has impacted the social, economic, cultural and several other aspects of all our lives in ways we never imagined before. From social distancing to adjusting within our homes, the situation has brought forth unimaginable challenges, it also opened up a world of new opportunities to respond to.

The lock down presented us with scenarios in our neighborhood such as the shutting down of spaces, observing discipline for purchase of essential items as well as abiding by the regulations laid out by the government.

Office spaces having to shut down had to adjust to a work from home environment. The pandemic created a possibility for rethinking and remodeling the way one lived their life. As designers/ architects it is imperative for us to respond to the current times in ways that are beneficial to our clients’ business needs and solve for the new requirements of the end-user.

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The first week shall focus on familiarizing with the studio project premise. The site being the starting point for the project, it is an important step for locating a potential context.

The students shall search for minimum 3 sites in the neighborhood of choice that lie vacant or have shut down due to the pandemic. The site may have housed only one function or may have a cluster of spaces located adjacent to one another.

The only constraint that needs to be considered is that the site should have a footprint of 1000-1500 sq. meters.

Learning outcome: • The student shall be able to identify sites in a neighborhood to realize the impact of vacancy.

• They will be able to address issues based in the real world and materialize them into concepts.

• They shall be able to conceptualize a localized response for the selected case.

ID.4019 // Realization of Interior Projects : From Concept to Construction

Module 01: Pre Design Research Introduction: The Agriculture Produce Market Committees briefly

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called APMCs were established by the State Govt. for regulating the marketing of different kinds of agriculture and pisciculture produce for the same market area or any part thereof. The site mentioned is the Sardar Patel Market, APMC Jamalpur vegetable market. The market structure is wholesale and it functions in a very organic way within the existing layout and structure which stands unabashed from the year 1948 onwards. The market exists in a triangular layout that covers an area of about 13,800 m2, with a daily footfall of about 1500 people in that packed space. The market is such designed that it exists in 4wings

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Location: Jamalpur, Ahmedabad, Gujarat

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Area of site: 11,500 sq.ft (Area Taken)

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Criteria for selection of the site:

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• The market is situated in old city with a daily footfall of 1500 people, functioning in organic way.

• There is no development in the competitive market system as well as no adoption of innovative marketing system and technologies.

• The urban fabric is diverse, cluttered and ignorant of prevailing problems.

• The architecture is old and built in 1948, has not been upgraded since.

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Contextual Axonometric of the site chosen

Ayooshi Jain / PID20078

Built space allocated to brokers

Entry/ Exit route

Site - Main Vegetable market

Exit route

Shree Krishna Mandir

Bhagtacharya Road/ Jamalpur Flyover Jagannath Temple trust

Central Entry/ Exit Route

Jamalpur Flyover underpass Entry/ Exit route

Vegetable Retailers/ Hawkers

Ayooshi Jain / PID20078

Jamalpur Char Rasta

Contextual Isometric of the site chosen

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Bird eye view of the main retail market

Merits and Challenges: Merits: •

The market is in a triangular layout, well planned in terms of functions.

Corridors created by two adjacent buildings provide a linear path for easy movig traffic.

• Diverse users, from businessman, brokers to local retailers. mostly the Prajapati community, truck drivers.

• The middle structure is main hub for retail.

•

Challenges: • Crammed spaces for retail of vegetables.

• Excess waste generation due to transportaion/ storage of vegetables.

• The safety of existing shed structure, prone to fall due to rains.

• Lack of open arenas.

View of the linear exit path of the site

Close-up view of the market.

Ayooshi Jain / PID20078

Retailers outside the market

Brokers and their offices on periphery

Close-up view of the market.

Entrance of the market

Entrance of the market

Ayooshi Jain / PID20078

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Brokers and their offices on periphery

The corridor type space which separates the side wings from the central shelter is the only linear road network we have for the vehicles. Wing3 is the triangular space simply covered up with tin sheets that sell off to local retailers

The market exists in a trianglar layout that covers an area of about 13,800 m2, with a daily footfall of about 1500people in that packed space. The In the middle of the Market, huge metal shed is situated where a lot of daily vegetable businesses take place.

The structure consists of metal columns with metal trusses. It is currently not in a good condition as it can be damaged at any time and lead to water leakage during the rainy season.

The crammed space in the middle is the main functioning wholesale market, the social fabric is varied and diverse, its organic and not structured at all. There are many retailers and brokers now roaming around the market, the waste generated is massive and makes the surrounding stinks.

Right in the middle from the 4th wing is the main entry gate which allows the flow of motored vehicles like heavy trucks and vans from the city towards the main market. The roads are well spaced between the 4wings yet they allow restricted mobility for the vehicles that enter; they can either move ahead or drive backwards towards the gates. There is no space to turn around in case you’re done early or in a hurry. The infrastructure from then until now hasn’t changed much apart from a few renovations at the Chairman’s office.

Ayooshi Jain / PID20078

Close-up view of the market.

Ayooshi Jain / PID20078

Close-up view of the roof

Close-up view of the market.

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Close-up view of the market.

The truss structure

Ayooshi Jain / PID20078

Neighborhood The vegetable market is located next to Jamalpur Flyover, before the vegetable market comes the Jamalpur flower market, it is famous for flowers going out for big occasions like a wedding.

The outskirts of the flower market sees many street vendors selling flowers, odd things such as local toys etc. That is followed by a local bank office on the periphery of the market followed by vegetable retailers.

Beneath the flyover are many local sellers who are retailers, their stock directly comes from the market and the it can be called a mini mandi or an extention to the main APMC Vegetable market, Right opposite to the market lies a petrol pump and many buildings which are now not in use.

Ayooshi Jain / PID20078

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Contextual Exploded sometric of the site chosen

ID.4019 // Realization of Interior Projects : From Concept to Construction

Familiarising with market needs of the Post Covid world & sensitizing to the local context Introduction: Basement & Ground + First Commercial complex located on a 100 Ft Wide potential commercial road Location: Pandit Nehru Marg, Jamnagar Area of site: 9900 Sq Ft Criteria for selection of the site: 1. The site is located on one of the primest and widest roads of the city which makes it feasible in terms of foot falls and sellers affordability point of view.

2. It is an independent building making it a sole proprty without any future competitions.

3. The structure has a standard height inside making it feasible for various functional aspects.

4. Looking at the post covid scenario this site perfectly proves to have the impact of pandemic making one realise the different fronts from economic affordability of the shop owner to the physical sales comparing to the increase in online markets.

Dhyey Chag // Pid20106

Exterior Panaroma View Hotel Aram. A 10 meter highted structure with a central courtyard and trees on the periphery of the property.

Siddhi Vinayak Residential Apartment:The extension G+8 storey building to the selected commercial site. It accomodates 48 families and shares the same lad with the front part commercial.

DKV Circle:- A landmark junction dividiing into 3 tributary roads. This point is considered as the landmark of the area. The circle accomodates few seating spaces which makes people hang out around the area.

Footfall :- This is one of the highest running restaurant making it a high footfall place during the weekends and on occassions.

12 Mtr. Wide Access Road- This road leads to the siddhi vinayak residential Apartments along with another 10 storey residential building behind it.

The Site (Siddhivinayak Commercial Complex) - A Basement & G+1 Structure which is an extension of the residential apartment and having a frontage of 90 Ft. lies on the widest road of the city catching one of th emajor foot falls and traffic for shoppers in the city. The site has high potential for shopping and entertainment activities due to its context and position in terms of city roads.

Dhanvantri Ayutvedic College Auditorium - This audi is situated in the campus of ayurveda college spreaded in acres of land. The campus is surounded by a lot of trees creating a major dense green spot in the city.

Footfall- Due to the nature of its activity there is a major foot fall of students on this main road making it a highly used commercial street of the city.

Dhyey Chag // Pid20106

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Entire wall has a wall paper still stuck on the wall. This signifies that the retail shops in order to save on the expenses use such materials so that while vacating the store after few months/ years these things have not to be taken care of and they remain into their budget maintaing the captal investment cost along with the logistics cost while vacating.

Shut Down ‘W’ & Aurelia Store Fabricated L Stairs relocated on the backside of the store. This helps in increasing the front visibility of the store from the main road side. This ultimately leads to more footfall of the buyers in the retail store.

The space below stairs has the traces of shelves. This depicts that prior when the store was in working condition this space was used as a display cum storage space.

Deadwalls are used as display spaces. Generally the racks are placed on these walls making it a perfect space for displaying retail goods.

Section of the Store

Dhyey Chag // Pid20106

Current Existing Drawings

A

A

DN

UP

SHUT DOWN BLACKBERRY'S 10.13 X 8.7

BASEMENT STRONG ROOM OF BANK 6.72 X 13.47

BASEMENT 4.42 X 8.6

SHUT DOWN 'W' & AURELIA 4.42 X 8.7

UP

SHUT DOWN SOUTH INDIAN BANK 10.13 X 8.7

BASEMENT 3.3 X 8.6 UP

BASEMENT 10.13 X 8.6

WAY TO INSURANCE COMPANY UP

UP

UP

BASEMENT 10.13 X 4.77

1.2 MTR EXTENDED SLAB

UP

BASEMENT 3.3 X 4.77

BASEMENT 4.42 X 4.77

3.8 MTR WIDE OTLO

DN

DN

DN

A'

A'

GROUND FLOOR PLAN

BASEMENT PLAN A

DN

SHUT DOWN BLACKBERRY'S 10.13 X 9.88

SHUT DOWN 'W' & AURELIA 4.42 X 9.88

INSURANCE COMPANY 10.13 X 9.88

+6.65

TERRACE

+6.2

EXTEN DED SLAB

2.4

DN

2.7

DN

FIRST FLOOR

+3.35

EXTENDED SLAB

EXTENDED SLAB 2.4

2.7

EXTENDED SLAB

+0.50 +0.35

ROAD

GROUND FLOOR

OTLO / PLINTH

2.75

3.05

+0.0

BASEMENT

A'

FIRST FLOOR PLAN Dhyey Chag // Pid20106

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SECTION AA'

26

27

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ID.4019 // Realization of Interior Projects : From Concept to Construction

Pre Design Research Introduction: The Site taken for study is a shopping mall named “Grand Square mall” which has 2 Basements of Parking Space and a G+4 Structure which has a total built up of 21,000 Sq.m (Approx) with properly planned Service cores, Emergency staircases, Escalators, Passenger lifts and Service lifts. The facade is majorly solid and it has a very minimal glass panels.

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Area of site: Total area of Intervention- 1300 Sq.m (650 Sq.m in Third Floor and 650 Sq.m in Fourth Floor)

Sri Sailesh.A // PID20356

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Location: Tambaram-Velachery Main road, Velachery, Chennai, Tamil Nadu

Criteria for selection of the site: Various shops inside this mall faced financial crisis because of Covid lock-down and the owner of these shops who leased the spaces could not manage the finance. These shops are now vacant for almost a year and the project will be analysing and proposing a best and suitable alternative for the vacant spaces.

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Area of Intervention

Commercial Fronts

Staircase Cores

Residential Zone

Service Cores

Lift Cores

Fourth Floor

Fourth Floor

Third Floor

Third Floor

Interior View Showing the Vacant area in Fourth and Fifth Floor Merits and Challenges: The Site has a good potential for repurposing the Vacant Space because of its perfect location. It is surrounded by residential area on all the four sides and situated on a prime main road. This road is usually busy and people would love to eat and shop in this Vicinity.

World is continuously facing problems with the Covid and its new variants and there is a forced shift in lifestyle of people.

But these commercial spaces which has stopped its operation cannot remain closed and the owners of the spaces has to quickly respond and repurpose these spaces. This idea of repurposing a space and identifying the right solution for the spaces is what this project deals with.

Interior View of the Shopping mall

Exterior View of the Shopping mall

Sri Sailesh.A // PID20356

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Grand Square shopping mall

Panoramic View-1

Restaurant- Adyar Ananda Bhavan

School

Commercial Complex-Gym and Textiles

Textiles-Chennai Silks

Grand Square shopping mall

Restaurant- McDonalds

Super Market

Proposed construction for Flyover

Velachery-Tambaram Main Road Panoramic View-2

Sri Sailesh.A // PID20356

Interior View of the Vacant space in 3rdFloor- 650 Sq.m Escalator Connecting 3rd & 4th Floor

Panoramic View of the Interior Space showing 3rd and 4th Floor Sri Sailesh.A // PID20356

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Interior View of the Vacant space in 4th Floor- 650 Sq.m Stairway connecting 3rd and 4th Floor

PVR- Movie theatre in 3rd Floor

ID.4019 // Realization of Interior Projects : From Concept to Construction

Familiarising with market needs of the Post Covid world & sensitizing to the local context Introduction: The site is a commerical building complex built in 2020, located in a prime area, Navrangpura. The surrounding is well functional with other ammenities but due to covid the building could not occupy itself. The surrounding is residential area and have ample amount of pg and hostels around.

Location: Opp. Shyam Gokul Complex, Near Vijar Restaurant, Drive-In Road, Navrangpura, Ahmedabad West Area of site: 10122 Sq ft (Ground - 2nd Floor) Criteria for selection of the site: • The location is situated on one of the city’s busiest and widest thoroughfares, making it viable in terms of foot traffic and seller affordability.

• Universities around the site is also a factor for creating more opportunity.

• Main factor - the site doesn’t fits for a Office space, the area demands for other facilities more, which can be addressed through new ideas for the space which can take care of the surrounding residential and hostel and universities.

Axonometric View of the Pushti Crossroad along with Surrounding Sucheetra Pradhan // PID20360

Map Location :

Major connectivity road

Pushti Crossroad & Surrounding Area Plan

Merits & Challenges: Merits : • Located near Vijay Char Rasta , surrounded with Residential area, Pg, Hostel and Peripheral area being universities.

• Connected to the Main drive in road increase the foot fall.

• Multiple User - More Space occupancy option rather then office space.

Challenges : • The Structure being highly linear with narrow spaces.

• Ground Floor with varied and heighted.

• The divison of spaces with services can lead to difficult decision making with which space to prioritize.

Sucheetra Pradhan // PID20360

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1. Ground floor

2. Entrance foyer | lobby

3. Ramp way to basement parking

4. Back side

4 3

Area - 2462 SQ FT

1 2

Outdoor Pavement Area for Parking

Outdoor Pavement Area for Parking

Site Plan(Ground Floor With Stilt parking) Sucheetra Pradhan // PID20360

Internal Road | Road towards Vijay Char rasta

Buidling Elevation

Internal Road

The drive in road with surrounding

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Axonometric View of Floors to the intervened of the Building along with site context Sucheetra Pradhan // PID20360

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ID.4019 // Realization of Interior Projects : From Concept to Construction

Pre-Design Research Site Selection and Analysis Introduction: - The plot was formerly used as a car service centre for Hyundai.

- The last lease period lapsed in June 2020 and Hyundai decided to not renew it as they could not function during the lockdown.

- The site has been vacant for almost 20-22 months.

Location: Nacharam - Mallapur road, Nacharam, Hyderbad Area of site: - Area of plot - 27,500 sqft - Area of 2 warehouses (combined) - 20,100 sqft Criteria for selection of the site: - An independent site in prime industrial area of the city.

- No new programs have been proposed on site for more than a year.

- Placed almost centrally to residential, educational, industrial and corporate areas.

- Original function of the site will not affect any future proposals.

Uttara Haridas // PID20383

IMMEDIATE CONTEXT

SRI CHAITANYA SCHOOL CBSE affiliated school (Shut down since first lockdown in 2020)

HP PETROL PUMP Petrol filling station (Fully functioning)

LEPAKSHI Furniture and interior design elements outlet (Recently opened and fully functioning)

QUALITY CARE Car wash and service with weighing bridge (Fully functioning)

STALLION TYRES LTD. Abandoned industrial warehouse - disputed land (Shut down for min. 5-6 years)

SABOO HYNDAI SERVICE CENTRE Former car service centre of Hyundai (Shut down in June 2020 lease not renewed due to cost cuts during lockdown)

VARDHAMAN Mild steel cutting workshop (Fully functioning)

SUPERGAS AUTO LPG STATION LPG filling station (Fully functioning)

ESSAR PETROL PUMP Petrol filling station (Fully functioning)

Uttara Haridas // PID20383

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MERITS

DEMERITS

The site is road- facing - offers large frontage - visually accessible commercially viable

Independent plot - does not have to cater to any existing functions.

Both warehouses are placed lineraly and have access only one edge.

The space does not have sound insulation.

Water may also seep in

Presence of 3 petrol stations - slower traffic - more focus on the site

Vicinity has schools, offices and small industries - large and varied target group

Neighbouring plot is empty - may create a security concern

As the entire site faces the main road, visual privacy may is reduced

Lepakshi, new commercial addition 200m away can help gain focus

A clear height of 8m to 8.5m available useful ventillation and temperature control

Sufficient visual privacy due to high compund wall and overall height of the structure

For a plot larger than 20,000 sqft - outdoor parking may be insufficient

Uttara Haridas // PID20383

Main axis along the site:

Access within the site:

Noise levels from the road:

Pedestrian Vehicular

Parking can be provided

Uttara Haridas // PID20383

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Not insulated properly

Entry to both warehouses on one side only

Sun and wind paths:

Maximum Moderate Minimum

Skylights illuminate the space uniformly

Cross ventillation Due to 8.5m height, heat moves up

ID.4019 // Realization of Interior Projects : From Concept to Construction

Module 1: Pre Design Research Introduction: Vasant Square Mall, Vasant Kunj Location: South Delhi Area of site: Site Area - 1,53,000 sq ft Third Floor No. of shops - 6 Total Floor Area - 9,902 sq ft Criteria for selection of the site: Site has been vacant from 13 years due to extremely low footfall of the mall and lack of high-activity zones like cinema, food-court etc. The pandemic further worsened the situation with most of the retail outlets in the mall either getting shut, or shifted. The space also has a beautiful view which opens up multiple opportunities for the designer.

Vibhuti Kathpalia // PID21396

Entrance atrium: The main pedestrian entrance of the mall is from the ground floor, into this atrium.

View of the neighbourhood through the outlet

Office-3

6 5 4 3 2

Lobby leading to external fire exit.

VA

1

Fig 1.5: Third floor key plan

Office-4

Office-5 & Office-6

Visitor Lift Office-1

Office-2

F.H.C.

F.H.C.

Fig 1.6: Third floor: panoramic view

Vibhuti Kathpalia // PID21396

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Site Condition: Office-2 & Office-3 6 5 4

Central Mall Atrium: Lower ground to Third floor

Third floor corridor (Public access)

External Glazing (Northern facade)

3

VA

2 1

Tensile roof

Structural members (Roof)

Entrance: Office-3

Fig 1.7: Third floor key plan

Temporary partitions

Services (Sprinkler)

Structural grid

Internal wall dividing office-3 and office-4

Fig 1.8: Office-2& Office-3: panoramic view

Vibhuti Kathpalia // PID21396

Context study Population (2020): Population Density: Male Population: Female Population: Male

145174 10536 people per km² 79921 65253 Female

Vasant Kunj - Area: 13.2 sq km Majorly residential area: 5 sectors subdivided into pockets • • • • • •

14 High schools 11 Play schools 6 Universities 12 commercial centers 5 Government offices 4 Malls Institutional Residential Informal mixed-use Green cover

Fig 1.16: Area demographic

Commercial

Fig 1.17: Panoramic view of neighbourhood from site

Vibhuti Kathpalia // PID21396

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Suggest.

Reflect.

Direct.

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m1.02 Exercise 02: Design Brief Report To start the project brief, it is important to address the way in which the project shall be undertaken and what are the important factors that will be required to make it successful.

The design brief report is a document that is created by the designer that shows the progress and success trajectory of the project to the client.

It is a formal method wherein the designer sets out the different agenda and outcomes of the project so as to create a creative boundary for the project to be worked with. It is also done to cater to the never ending demands from the client which create exceeding time lines and change in the overall budgetary requirements.

The students will create this Design Brief report so as to give themselves a projection of what their project will require. It will help in identifying the issues and merits that they would be required to address during their design exploration process. The report shall also reflect a success matrix that will showcase how the project will prove to be successful and by what parameters will they be addressing the same.

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This is taken into consideration while the students are still in their research mode that they are able to reflect their learnings from their neighborhood survey and use that information to make the report.

Learning outcome: • The student shall be able to ascertain the trajectory of their individual projects by suggesting outcomes through a Design Brief report.

• They shall be able to reflect from their site research and apply their learnings into a formal and methodical document.

• The student will be able to show the statement of context owing to the ideological direction that they choose.

ID.4019 // Realization of Interior Projects : From Concept to Construction

A step towards concious lifestyle -Mitti Lifestyle.

The site is located next to IIM, Vastrapur road, Ahmedabad. This residential built form was initially converted into a cafe called Goodies in the year 2013. Later, it was shut in the year 2015. A franchise called Deja Vu was started in the same place which functioned for nearly 5 year but was shut down in March 2020 due to lockdown. The reason for selecting this site was to study and examine the factors that are pre-dominant for the context, architectural language, neighborhood, and then mark out the potential function that can cater to a larger set of target group; thus, making it apt to house a feasible function that is self-sustainable.

IIM-Panjrapole road marks the primary access to the site and the road towards Arthshilla marks the secondary access. The major context of the site is surrounded by prestigious institutions like IIM-A, ATIRA, AMA, and Arthshilla. Arthshilla Ahmedabad, is a multi-art spaces designed to facilitate artistic expressions and curate creative experiences. It offers regular quality curation of performances, seminars, conferences, workshops, exhibitions and interactions that seek to inspire curious minds.

Jhanavi Parikh// PID20150// pg.1

Along with that, there are more than 25 cafes and restaurants around due to the major footfall of students, entrepreneurs, foreign delegates and corporate professionals. These F&B outlets ranges from multinational brands, themed cafes, and fine-dine. All these are pre-dominantly located in commercial complexes; right next to each other. They are also accompanied by a very famous “Khaugali” that is right opposite to IIM which is a series of 10-20 food carts serving pocket friendly meal options. Therefore, it can be deduced that due to the presence of ample of F&B options around a stand-alone café did not work out as a best option.

Having studied the neighborhood, it can be observed that the footfall here is specific to students, professional corporates, foreign delegates etc. Along with that, Arthshilla forms a major anchor to bring in artists, designers, students, art enthusiasts around the site. There lies an opportunity to create a Program that aims to provide a platform that offers collaboration with a self-sustainable model targeting the arts and artisans as its core. This can be done by designing a multi-functional space for any brand that aims at sustainable approach focusing on providing a platform for artisans or art through collaboration.

For the same, a space shall be designed for an Ahmedabad based brand called ‘Mitti-Lifestyle’ which promotes similar idea. The brand is conceptualized with primary agenda of Slow & sustainable life style, devoid of any trends and the pollution associated with fast and in-vogue fashion. Hence, they consciously decided to use all things natural and organic to the extent possible. Organic cotton, khadi, linen, natural dye, azo free dye, reclaimed wood and clay for instance. People with different backgrounds, interests, and activities can coexist in the same environment which drives social interaction. The open space can offer a flexible and multi-orientation space for a different mix of programmes. This space can consist of a mini amphitheatre, working space, artist feature wall, small performing stage, a bookshop. Various happenings from movie screening night, book launching, music party, startup pitch meeting, art exhibition, and charity event can take place.The core objective of this project is to provide a platform for collaboration between similar brands with an idea of multi-functional store cum café space. The USP for this proposal remains that along with promoting the brand’s identiy; there shall emerge a platform for other art and artisans while bringing in the common people by having a café & retail space.

Jhanavi Parikh// PID20150// pg.2

Neighborhood There are predominant and ample number of food places available around having all the formats of built environment.

Along with that, due to the presence of cities’ renowned institutions, the footfall around ranges from students, intellectuals and even foreign delegates.

Also, the recently opened ‘Arthshilla”- A multi arts space is successful in getting artists, visual art students and many more.

To create a Program that aims to provide a platform that offers collaboration with a self-sustainable model targeting the arts and artisans as its core.

Jhanavi Parikh // PID20150

40

Market Research IIM-Panjrapole road marks the primary access to the site and the road towards Arthshilla marks the secondary access.

The major context of the site is surrounded by prestigious institutions like IIM-A, ATIRA, AMA, and Arthshilla.

Arthshilla Ahmedabad, is a multi-art spaces designed to facilitate artistic expressions and curate creative experiences. It offers regular quality curation of performances, seminars, conferences, workshops, exhibitions and interactions that seek to inspire curious minds. Along with that, there are more than 25 cafes and restaurants around due to the major footfall of students, entrepreneurs, foreign delegates and corporate professionals.

These F&B outlets ranges from multinational brands, themed cafes, and fine-dine. All these are pre-dominantly located in commercial complexes; right next to each other. They are also accompanied by a very famous “Khaugali” that is right opposite to IIM which is a series of 10-20 food carts serving pocket friendly meal options. Therefore, it can be deduced that due to the presence of ample of F&B options around a stand-alone café did not work out as a best option.

Jhanavi Parikh // PID20150

1. Self-Sustainable 2. Multifunctional 3. Ease of Access Jhanavi Parikh // PID20150

41

1. Platform for collaboration 2. Retail store 3. F+B / Cafe

1. For Community 2. Wabi-Sabi 3. Multi-orientation

1. Arts & Artisans 2. Collab over Competition 3.Addressing the existing Footfall

1.Organic 2.Context Driven 3.Perennially Classic

Possibilities 01 - A Craft based sustainable cafe To create a Program that aims to provide a platform that offers collaboration with a self-sustainable model targeting the arts and artisans as its core.

02 - A Day-Care Having IIM Quarters to its adjacent; and 60% of residences in 500 meters of radius, there lies an opportunity to provide a multifunctional learning space for kids – age group 3 to 7 03 Community building with Co-working spaces The Covid-19 pandemic has upended the world in a multitude of ways and changed the way we work. As the virus is influencing the economy and real estate, the question arises what would be its impact on commercial leasing and coworking spaces?

Jhanavi Parikh // PID20150 42

43

Client Profile Mitti is born out of an earthly desire to propel a shift in the consumerist mindset we find ourselves engulfed within.

The brand is conceptualized with primary agenda of Slow & sustainable life style, devoid of any trends and the pollution associated with fast and in-vogue fashion.

Hence they consciously decided to use all things natural and organic to the extent possible. Organic cotton, khadi, linen, natural dye, azo free dye, reclaimed wood and clay for instance.

Don’t compromise - your health...or your style!

Sustainable, Food-Safe, Holistic, Close to Nature - Hand-Crafted, Limited Edition Pottery Pieces Elevate your being, harmonize your senses with the environment, steer clear of stale energies - with Agate stone inspired gorgeous marbling patterns hand-modeled in grounding clay.

Jhanavi Parikh // PID20150 44

Mitti Way (From the brand) The ideals of simplicity being the ultimate sophistication along with the Japanese concept of ‘Wabi – Sabi’ which translates to embracing imperfection and transience of aesthetics fused with some modern day sensibility, form the underlying philosophy of our design.

Season , trends , fads , vogue , rage and likes are happily missing in our behaviour. We are here about creating slow, purposeful designs that are effortlessly cool and perennially classic. Yes, great on you and great for the earth as well.

45

CLIENTS & PROGRAM OPTIONS CLIENT : Mr. Fernandes, 42 years

CLIENT : Ms. Sarita, 55 years

BACKGROUND : Forty by age and twenty at heart, George Fernandes, an accomplished

chef and entrepreneur, has a unique business model in the HORECA sector. Every metro city in India has a restaurant conceptualized and planned by chef Fernandes, where he gives away the operations of the restaurant to another fellow investor / stakeholder and continues to travel around the world.

BACKGROUND : Twenty years after she embarked upon a journey to keep some of India’s crafts alive, and give dignity to craftspeople, Sarita Rao says she has reason to be optimistic. Hastashilpa, her organization that she founded in 1998 has more than 1,600 members, including individual artisans and organisations, and their three annual craft exhibitions across the country receive an enthusiastic response.

OCCUPATION : Professional Chef, Entrepreneur and Travel Vlogger

OCCUPATION : Entrepreneur, social and political activist, writer, and crafts patron

PROPERTY OWNERSHIP : On Rent PROJECT BRIEF : George - “Give me a beautiful place that captures the essence of the nawabs. But make sure it becomes a place that allows everyone to be a part of it and not just a certain income group, especially not the rich buggers.”

REQUIREMENTS : 1. Theme Restaurant for a minimum of 200 people 2. Central Live Kitchen 3. Small performance area

PROPERTY OWNERSHIP : On Rent PROJECT BRIEF : Sarita - “My one year old website, Hastashilpa.com became a savior for

multiple craftspeople during the testing times of Covid lockdown as the e-commerce space not only opened up the craft space to the entire country, but also gave a source of income to the craftspeople through the burdens of demonetisation, GST implementation and COVID. We need an Inventory Hub. Additionally, The one place where we are facing a problem is cheap knockoffs on the internet, and no permanent space where the people can engage with the craft physically.

OPTION 1 : Themed Restaurant CLIENT : HSBC Software Development Pvt. Ltd. PROPERTY OWNERSHIP : On Rent PROJECT BRIEF : We require a new office for our Cyber - Security Operations which will be

The concepts of ‘bazaar’ and ‘haats’ work really well for these communities, but these events happen only a few times in a year, limiting their opportunities to those events, and then there is Covid.

Can we imagine a space that belongs to craft? Does not matter what craft, which region and culture or religion. Can we create a space which not only allows craftspeople to display their crafts, but celebrates it. In every sense. A space that can change according to the need of the hour. Can we bring the ‘bazaar’ inside a building?”

a state-of the art, COVID-proof and boast of a new language for corporate office spaces.

REQUIREMENTS :

REQUIREMENTS :

1. Modular units for different crafts/craftspeople 2. Interactive spaces to engage with crafts / customers 3. Possibilityof a performance stage 4. Demonstration areas for different crafts / workshops.

5. Discussion spaces 6. Small cafe 7. Spill-out spaces for recreation.

8. Ancilliary office spaces 9. A backdrop for Online streaming for crafts

1. Cybersecurity Operations Centre (requirements to be shared) 2. 150 workstations 3. Multiple modules for Meeting rooms 4. AVMI Multi-nodal screen room 5. Additional Spill-out spaces

OPTION 3 : HASTAGHAR - An Experience Space for Crafts

OPTION 2 : HSBC Corporate Office - Cybersecurity Operations

chosen program

Rohit Garabadu // PID 21287

END - USER ANALYSIS & JUSTIFICATION

PROPOSED SITE

Proposed Site

Offices

Retail/Commercial

HORECA

Residential

Potential target profile-End user

EXPERIENCE CENTRE / HUB FOR CRAFTS

- Neighbourhood - primarily Retail / HORECA outlets (Commercial) - Area-wise Context justifies the possibilities of an F&B outlet / space

ADAPTABLE STAGE

- High density footfall

1. ARTISTS / PERFORMERS

- Gachibowli Rd & Biodiversity Flyover : Easy Accessibility - Arterial roads - In the vicinity of the failed model for Shilpagram. Floating crowds - target - Recreational / Leisure space for all agegroups

Heavy Footfall (all age-groups) owing to the high density of Retail, commercial & HORECAs. High-rise residential population high as well.

DISPLAY/RETAIL Module 1. CRAFTSPEOPLE - Retail - Display - Inventory - Workshops

2. CLIENT OPERATIONS - Advertising -Ticketed events 3. PRODUCTIONS - Open Mics/Readings - Online/streaming events

INVENTORY/STORAGE Module 1. CLIENT OPERATIONS (Online/Offline) 2. CRAFTSPEOPLE

CAFETERIA 1. CUSTOMERS - Advertising - Recreation 2. VIEWERS / AUDIENCE (Space for viewing stage-alternative)

Rohit Garabadu // PID 21287

46

NEIGHBOURHOOD STUDY PVR Kingston Hotel

Biodiversity Park

IKEA Phoenix Equinox Office

Local Market

Bhooja Apartments

Urban Gardenia Apartments

Drunkyard & Pista

Skyview 10

Skyview 20 -SITE Veeraj Suites

Neighborhood Study

Proposed Site Offices

- High density mixed-use development

Retail/Commercial

- Primarily Retail / Commercial typologies

HORECA

- Major pulling points for a daily floating crowd - IKEA, PVR, multiple HORECA outlets.

Residential Hospitals

- Premium Real Estate location.

SITE

- High daily floating footfall.

- Wider ROWs/possibilities for parking - Multiple Corporate Office sites - High-rise residential buildings on th rise.

Rohit Garabadu // PID 21287

EXPERIENTIAL REFERENCES

Fogon Restaurant, Riyadh - HMA

Baba Marbles, Gujarat - Dipen Gada

Krushi Bhavan, Bhubaneswar - Studio Lotus

RR Girls’ School, Jaisalmer - DKA

CRAFT Deli, Mumbai - Sameep P

Mitti ke rang, Ahm - Grid Architects

Cabral Yard pavilion, Kochi - Anagram

IHA Residence, Trivandrum - Wallmakers

Kondan Resort, Pune - PMA Madhushala

Omah Boto House - Andyrahman Architect

Maya Somaiya Library, Mha - Sameep P

Cafe Lota, Delhi - Studio Lotus

Guha / Realrich Architecture Workshop

Padmanabham, Delhi - Urban Mistri

Terracotta Studio, Vietnam - Tropical Space

Escalier, Bali - ZXC Studio

Rohit Garabadu // PID 21287

47

Locality Around : Contextual Study of Neighborhood - These above major built spaces which will be most benefiting the site by increasing the footfall.

1. Nishatganj Market 2. Paper Mill Colony - Residential 3. Fun Republic & Umrao Mall 4. Water & Light show - Gomti

5. Metro City Apartments 6. Badshah Nagar Metro station 7. Gomti Riverfront 8. IT College, Mount Carmel, CMS

3

Context of site around 1km circle radius

4 7

Neighborhood Research - Site lies within residential area called as Paper Mill Colony, Nishatganj Lucknow.

5 2

- According to the survey in the area people need a gathering space along with auditorium.

8

8

6

- Being the residential area every age group is residing in that locality to use the functions accommodated inside the space.

1 3

- The Built spaces which might benefit the footfall of the site with the proposed function are mixed : residential, market, metro station, mall, riverfront and green park.

8

Shagun Gupta // PID20315

Function which Compliments with Existing Function of the site

Learning Studio Space

- To refine the study the auditorium which is already present on site needs to have a complimenting function which sits well.

Auditorium Space Multipurpose Hall & Accommodations

- The study shows auditorium is mostly used for 2 major performances in a month to increase the footfall it requires something which could hold the crowd - The type of performances which takes place are mostly : Musicals & Theatre Performance.

- Range of Age groups which come to avail this function are from 20-45.

- Keeping in mind only the function proposed to the site will have to serve this lot.

Possibilities - Post Covid it has been a culture of merging 2 functions or more inside a space so that if one goes down the other can help to generate a certain amnt. of revenue.

- The possibilities for the selected site has to be some gathering space which incorporates more than one function within the space.

- The ideology can be settled by using the outdoor and indoor space to fit more than 2 functions within the selected site.

1. Cafe | Bakery | Boutique (clothing retail)

Outdoor Activity Space Ideology :

Indoor Activity Space Ideology :

2. Cafe | Bakery | Book Store (along with reading space) 3. Boutique (clothing retail) | Gaming Zone 4. Cafe | Exhibit Space | Gallery

Shagun Gupta // PID20315

48

Proposition for the site CAFE + BOUTIQUE (CLOTHING RETAIL) : 1) An extension of an already developed cafe model brand name, space to establish one of its branch - THE HAZELNUT FACTORY

Client Profile Focus - Entertainment (FnB) | Engagement (Retail) | Interactive (Workshop space) Occupation :- Stephanie, 40 years, CEO of a company called as Design Studio posing as a costume designer for theaters Property Ownership / Rental :- First Owner Motive of the property :- To showcase her art work of costume designs in form of performances held in the auditorium space Expected Use of the Site :- Along with auditorium a place where any function can hold the crowd even if the performances are not happening.

Plus a space where the she can do business of selling the designs like a boutique (clothing retail) along with workshop spaces held twice in a week where people can come and learn designing in regards to clothing - fabric, material ( sketching + hands on experience).

Expected Foot fall :- 50 -200+

Proposal

2) Space for client’s organization to promote the creativity in clothing design in form of retail business - BOUTIQUE.

The client is mostly looking for an gathering space with audi which compliments & can hold the crowd longer of any age group being the residential area. The 10,000 sqft. space is divided into 2 different clientele according to the function coming inside the space. The client will be under a partnership with food franchise along with a multi purpose space for client’s organization to promote the creativity in clothing design -Workshop space + Boutique (retail).

Potential target profile-End user

Demographic Category : People coming to use the proposed function residing in the neighborhood. Age group ranging for 20 - 45

- Potential Customer Profile who’ll be the end user to use the function proposed to the space.

3) Along with boutique a WORKSHOP space which will be held to promote to learn a skill of clothing as a design : Hands on experience

- Being the residential area the target audience is quite wide in range with different age groups residing in that area.

- Due to which the target audience the end users for the space are divided into 2 parts: 1) Demographic Category 2) Psycho-graphic Category

Residential Locality

Success Matrix Objectives : - A proposed recreational space which caters to maximum range of age groups that is 18 - 45.

Already with the major function on the site a gathering space will be a handful proposal to cater large no. of people with different backgrounds and with different ages.

- The space serves to be as a cultural advancement because of the performances held in auditorium the events are mostly musicals and theaters.

- The proposal of boutique is some how representing a form of art in regards to clothing, how a person can express and explore when it comes to clothing as a designing and retailing.

- Food is something which attracts any age group. Cafe will serve as a crowd puller and crowd holder. Even according to the immediate neighborhood study i.e. in 400 mt. radius there is a void of good gathering space, keeping in mind the residential locality where site is situated.

Cafe will be a complimenting the space in that vicinity.

USP of the proposal - To promote the culture of Theatre and Cafe together as Lucknow is a city being so expressive when it comes to art lacks these kinds of spaces because at certain point the half of the portion remains to be dead. The combination of theatre and cafe will act as a boon to that locality.

- The culture of boutique along with cafe day by day is getting a common concept but along with boutique a proposal for workshops which will be held to promote the skill of clothing as a design : Hands on experience will bring a new sense to the space to establish well.

Shagun Gupta // PID20315

49

Family

Women groups

Performers /Artists

Psycho-graphic Category : People coming to use the proposed function residing in the neighborhood because of their hobby or field of interest.

Food & Coffee lovers Shagun Gupta // PID20315

School & College Students/ Friends

Fashion Designer

Media enthusiasts

Musicians & Dancers

Explorers

ID.4019 // Realization of Interior Projects : From Concept to Construction

Halari Otlo // Ex.02 Jamnagar located in the western part of Gujarat is the city with unique landscape and has a strong heritage influence to it. It is the brass industrial hub in the entire world along with the presence of world’s largest petroleum refinery Reliance. The city also has a unique presence of world’s only Ayurveda Mahavidhyalaya generating a scope of bringing in students from various parts of the world.

Despite having the above uniqueness in the city, it doesn’t have considerable amount of growth compared to the resources turning out to be a city with its residents having a medium spending capacity.

The major occupation being practiced are the small and medium scale businesses rather than having a larger group of professional office going people. The city also comprises of fair amount of school & college going youths.

Jamnagar being a tier 2 city has a fair amount of scope for commercial expansion. Currently there are very few wider main roads, thus narrow downing the scope of expansion part, P.N. Marg is considered the best commercial street of the city having good amount of national and international retail and F&B brands. Though this being one of the best roads of the city for commercials there are few complexes which got vacant due to the post pandemic effect. Diving deep down into the reasons behind these vacant properties it can be concluded that it’s not just the covid impact but also the city lacks an attraction towards the retail shopping compared to the online shopping, and affordability being one of the most primary aspect. After multiple interactions with people of different age groups and characteristics it comes to the notice that the people of city be it of any age are thriving to go to new eatery places and have an interactive time with friends and family post the pandemic time, By having made out various amount of research it can be ideated that a place well designed enough to accommodate people of all age group and professions having a place to dine in , having food/ snack retail along with an interactive hub suits the best. Most important thing to be considered is the proposal needs to be budget friendly considering the spending power to the people of city.

In order to further go with the above aspects it can be made out that the proposition should not be focused on a particular cuisine so as to accommodate all kind of people, thus a multi-functional eatery with a local snacks and sweets retail and an interactive hub for youths can be considered which may have vibrant interiors that attract the people from outside and at the same time affordable to the stake holders. The stake holder part is as important because ultimate goal is to make the proposition affordable to the owner and increase the foot fall at the same time. There shall also be a scope for future expansion considering the branding and marketing part of it and adding a larger success ratio to the proposition.

Dhyey Chag // PID20106 // pg.1

50

Neighborhood Neighborhood Research

Area wise neighbourhood study (1km Radius)

Types of Usages 1.

Residential Multi Storied 2.

Sole Standing residential 3.

Commercial + Residential 4.

Commercial Complexes 5.

Schools 6.

Colleges 7.

Hospitals 8.

Sole standing commercials galas Traffic Medium Traffic in the morning Low Traffic in the Afternoon (Almost negligible from 2-4 PM) High Traffic in the evening Peak Hours: - 11 AM – 12:30 PM & 6:30 PM – 8:30 PM

SITE

Age Group prominently using / passing by this area 7-13:- 15% 13- 30:- 35% 31-50:- 30% 50-75:- 15% 75+:- 5% Types of Commercial usages 1.

Clothing Retail Shops 2.

Pizza outlets (MNC Chains) 3.

Jewelers 4.

Footwear brands 5.

Electronic shops 6.

Local fruits , pan , etc vendors 7.

Medical stores (Due to major hospital in vicinity) 8.

Restaurants

CCD

Domino’s Pizza Adidas

Subway U S Pizza Mochi

Bata

Gini & Jony

Tanishq

Jack & Jones

VERO MODA

Hotel Aram Gangar Optics Titan Eye+ Kalyan Jewllers DKV College

Dhanvantry Campus

St. Anns School

St. Xavier’s School

G G Hospital & Medical Campus

Dhyey Chag // PID20106

Site & Surrounding Overview

Hotel Aram. A 10 meter highted structure with a central courtyard and trees on the periphery of the property.

Siddhi Vinayak Residential Apartment:The extension G+8 storey building to the selected commercial site. It accomodates 48 families and shares the same lad with the front part commercial.

DKV Circle:- A landmark junction dividiing into 3 tributary roads. This point is considered as the landmark of the area. The circle accomodates few seating spaces which makes people hang out around the area.

Footfall :- This is one of the highest running restaurant making it a high footfall place during the weekends and on occassions.

12 Mtr. Wide Access Road- This road leads to the siddhi vinayak residential Apartments along with another 10 storey residential building behind it.

Dhyey Chag // PID20106

51

The Site (Siddhivinayak Commercial Complex) - A Basement & G+1 Structure which is an extension of the residential apartment and having a frontage of 90 Ft. lies on the widest road of the city catching one of th emajor foot falls and traffic for shoppers in the city. The site has high potential for shopping and entertainment activities due to its context and position in terms of city roads.

Dhanvantri Ayutvedic College Auditorium - This audi is situated in the campus of ayurveda college spreaded in acres of land. The campus is surounded by a lot of trees creating a major dense green spot in the city.

Footfall- Due to the nature of its activity there is a major foot fall of students on this main road making it a highly used commercial street of the city.

Potential target profile-End user

Gender:Male

Gender:Female

Gender:Female

Gender:Male

Gender:Male

Age Group :18-25

Age Group :25-40

Age Group :40-55

Age Group :40-55

Age Group :15 -22

Occupation :College going Medical Student

Occupation :Home Maker

Occupation :Home Maker

Occupation :Businessman

Occupation :Higher Secondary School Student

Native:Nadiad, Gujarat

Native:Jamnagar, Gujarat

Native:Jamnagar, Gujarat

Native:Jamnagar, Gujarat

Native:Jamnagar, Gujarat

Behavior :ntrovert and studious.

Behavior :Extrovert

Behavior :Outspoken

Behavior :Frank and rigid

Behavior :Active , Extrovert , interactive

Interests :Reading , Listening to music , Foodie

Interests :Shopping , Travelling , Foodie

Interests :Cooking , Socialising , Shopping local handloom and handicraft

Interests :Movies and Local Drama for entertainment , Socializing , Foodie

Fears & Challenges:Uncomfortability with online shopping and tech . Spending more time at home seems challenging

Fears & Challenges:Sudden inflation, incompatibility with tech and fear of getting far from friends due to lessening of social gathering due to food deliveries, online shopping etc.

Interests :Gaming , Sports , foodie , Listening to music , watching sports, shopping fast fashion

Fears & Challenges:Doesn’t encourage going to crowded place. Finds it challenging to talk to people openly.

Affordability :12,000/- for personal expenditure excluding hostel stay Wants and Needs:Somewhere feels the lack of good food at an affordable rate being a college student. Needs a place to read and grab a bite in not so crowded place.

Fears & Challenges:Cant drive a car while comfortable with a 2 wheeler. Faces challenges when needed to go far for shopping or in the other city to get branded stuff Affordability :30,000/- for personal expenditure including household purchase

Affordability :25,000- 30,000/- for personal expenditure including household purchase

Wants and Needs:Wants a place where she can shop branded or good quality clothes at a budget price in close vicinity. Also needs a place to grab a snack bite nearby while shopping.

Wants and Needs:Wants a place where they can do shopping / window shopping while chit chat with friends at the same time to spend more time.

1. Theme Based Eatery 2. Interactive Hub 3. Local Snack Retail

1. Gaming Zone 2. V R Station 3. Mini Theatre

Affordability :40,000/- for personal & family expenditure Wants and Needs:A place to handgout with friends and have food along with some activities for spending time but at a budget.

Fears & Challenges:Lack of peer interaction. Less number of food outlets reducing number of hangout places Affordability :5000-7000/- per month for personal expenditure Wants and Needs:- Wants a place to hang out with friends and have various cuisines at a reasonable rate along with other activities like gaming and sports café .

Dhyey Chag // PID20106

1. Handloom Store ( Asopalav) 2. Bakery 3. Organic Eatery

1. Hyper Market (DMART) 2. SPAR 3. WALMART

1.Branded Eatery ( Bikanervala) 2. Chhasswala 3. Daayro

Dhyey Chag // PID20106

52

Traffic

Market Research

A

Road Width: - 30 MT Wide Road (One of the two most widest roads of the city) Existing Typologies 1.

Clothing Retail brands :- Vero Moda , Jack and Jones , Gini & Jony , Nike , Levis etc 2.

Foot wear brands :- Mochi , Metro , Crocs , Adidas , Bata 3.

Optics :- Gangar , Titan Eye + 4.

Restaurants :- Hotel Aram , Pizza Hut , U S Pizza , La Pinos etc MSC Chains 5.

Jewelers :- TBZ , Kalyan , Tanishq

2 Wheelers

Traffic

4 Wheelers

Re

Food Outlets

Traffic 2 Wheelers

Traffic

4 Wheelers

Pedestrians

7-18YRS

Age Group

Pizza Joints

2 Wheelers

4 Wheelers

Majorly the retail outlets are shutting down. One of the reasons is post pandemic impact but on the other hand online markets have also affected the sales on companies. Singular function of just having retail seems to be not working out in all the cases specially high budget Food Outlets retail shops.

Solution :A multi functional business module involving multiple tasks together might boost different kinds of people with varied interests to access the space. Retail combined with food or entertainment zones can help boosting the footfall. Considering the young age group the business planned according to their interests shall also boost the foot fall.

18-25 YRS

Traffic

Pizza Joints

Local Restaurants

Optics & Acce

Cafes

Bakery

Fast Food Joints

Hawkers

2 Wheelers

4 Wheelers

Clothing

25-55 YRS

Pedestrians

7-18YRS

Footwear

Group Local Novelty Stores Optics &Age Accessories

Cafes

Bakery

Fast Food Joints

Hawkers

Schools

Food Outlets

Colleges

Tuition Academies

Bakery

Local Restaurants

Fast Food Joints

Hawkers

Dhyey Chag // PID20106

4 Wheelers

Pedestrians

7-18YRS

18-25 YRS

Clothing

25-55 YRS

Schools

Colleges

Food Outlets

Tuition Academies

Pizza Joints

Cafes

Bakery

Local Restaurants

Fast Food Joints

Hawkers

Institutions

Medical Institutes

Pizza Joints

Cafes

Bakery

Local Restaurants

Fast Food Joints

Hawkers

Schools

Colleges

Tuition Academies

Medical Institutes

Client Profile 2

Name :- Mala Shah Age:- 45 Occupation :- Home Maker Hobbies :- Baking , Gardening and Handloom Enthusiast Property Ownership \ Rental:- Rental Motive of the Property :- Partnership with franchise along with developing a new brand Expected Use of the Property :- Taking a franchise of Indian handloom brand along with starting her own bakery and eatery of self grown organic products Current Location Of the Profession :- Not a professional yet Expected Usage Period of the New Property :- 5 Years + Expected Daily Foot fall :- 100 +

Name: - Mukund Naker Age:- 60 Occupation: - Owns a Salon Franchise in London Property Ownership \ Rental: - Owner Motive of the Property: - To Start a new Business Expected Use of the Property: - Starting a Food court and renting stall spaces to different small local food sellers Current Location of the Profession: - London, UK Expected Usage Period of the New Property: - As long as possible Expected Daily Foot fall: - 150 +

Design Profile

Type of Interiors: - Vibrant & Colorful Taste in Interiors: - Maximalist Material Palette: - Vibrant colors with movable & lightweight materials

1. Occupation :- Home Maker Hobbies :- Baking , Gardening and Handloom Enthusiast Property Ownership \ Rental:- Rental 2. Occupation: - Owns a Salon Franchise in London Property Ownership \ Rental: - Owner 3. Occupation: - Owns a Brass Industry Property Ownership \ Rental: - Renting the space

Design Profile

Client Requests Design Requirements: - Portable interiors in case of the business model failure. Low cost interiors yet vibrant so as to quote reasonable rents to local sellers along with attracting clients through attractive colors.

Practical Requirements: A small yet workable space that can be rented to various different food sellers using as stalls. A common kitchen accessible to all the sellers.

Client Profile 3 Name: - Arav Bhatia Age:- 35 Occupation: - Owns a Brass Industry Property Ownership \ Rental: - Renting the space Motive of the Property: - Getting a franchise of a gaming brand like Timezone / Shott etc.

Expected Use of the Property: - Modern age VR Gaming along with other games requiring reasonable amount of space , like net cricket , bowling etc.

Current Location of the Profession: - GIDC Jamnagar Expected Usage Period of the New Property: - 7 Years + Expected Daily Foot fall: - 100 + Design Profile Type of Interiors: - Playful , Colorful , Dark & Sci Fi Taste in Interiors: - Maximalist Material Palette: - Theme based colors , Neon lights , High Gloss Materials, Low maintenance materials Client Requests Design Requirements: - Creating an ambience to attract young school and college going crowd. The interiors shall be balanced between dark and neon colors Practical Requirements: As the space is going to have high informal use, the materials shall be low maintenance and tough. Planning shall be open and spaces shall be flowing into each other.

Dhyey Chag // PID20106

53

Retail O

Medical Institutes

Client Profile 1

Client Profile

1

Optics & Accessories

Cafes

Client Requests Design Requirements: - Fulfill the requirements from the franchise along with that developing a branding element for bakery and organic eatery Practical Requirements: - High visibility from front to attract more customers. Developing a cohesiveness of ethnic wares and eatery through interiors. Sustainable materials along with portable furniture.

College

Institutions

Pizza Joints

Type of Interiors :- Earthy Taste in Interiors:- Minimalistic Material Palette :- Natural color palette with hues of greens

Schools

Institutions 2 Wheelers

7-18YRS

Clothing

25-55 YRS

Retail Outlets

Food Outlets

Pedestrians

Ag

18-25 YRS

Local Restaurants

Observation :- School and College students have a major access to this area specially during noon to evening times. Activities involving the interests of students and youth have always helped in this area’s commercial growth.

Reason for Shut down properties.

7-18YRS

Age Group

Observation :- Medium budget retail outlets have sustained for longer time period in the city compared to high budget stores.

College and Schools 1.

St. Anns School 2.

St. Xavier’s School 3.

DKV College 4.

Ayurvedic International University 5.

GG Hospital Medical College

Pedestrians

Schools

Colleges

The vacuum that has been created between the physical retail and consumer footfall is more about the lack of understanding of consumer need of “experience “ in a retail showplace.

Although in recent years technology has revolutionized the way we consume and the world of retail, the pandemic is also contributing to an evolution of the sector of new forms and trends.

In this sense, in the retail of the future, multifunctional spaces will be very important.Covid-19 has greatly changed the way people shop, surely forever. The overwhelming success of e-commerce is here to stay, so retail will never be the same again.

Not surprisingly, the influx of people in shopping centres has fallen by 22 and 42% in 2019 and 2020 due to Covid-19. A shocking fact explains it: physical visits to stores on Black Friday has fallen more than 50% last 2020.

ID.4019 // Realization of Interior Projects : From Concept to Construction

Revitalising the ‘experience’ of Shopping - Escapades // Ex.02

Can the shopping experience take you out of your comfortable pyjamas, divert you from the million tabs of online shopping, free you from the fear of getting caught by the flu and certainly the comfort of getting everything delivered to your doorstep???

This can be extremely difficult to answer for many, especially after all this time we have been so comfortable sitting at home and still getting the best of things.

On the contrary, what we have been missing is the fun of meandering around the aisles full of products -the smell of each one is different. The well-known excitement of grabbing from the shelf and putting it into the cart, looking at yourself in the mirror -oh the good lighting makes you look great with all the good things you aspire to buy from that list, but also questioning-Is this all that I want or should I go and check out the last aisle which has my favourite pasta too -oh then you hear buy one get another free. Run run run is what you hear from that head of yours.

The “experience” – it is all about walking each aisle, the tactile feeling, the bright colours of packaging, taking them off the shelf and putting it in the cart, yes the feeling of ownership of the product.

No matter how big or small, cheap or expensive it may be you have fetched it, chosen it and owned it –“The experience”.

The past has shown retail as always full of consumption -the basic of BUY & SELL, but the recent time of pandemic has brought out the paradigm shift in retail from the consumption sector to being the service provider. What we have missed is the experience of being present while we shop. Being aware of our needs through a shopping list, how much we spend when we pay the cash, checking out the range of products stacked in a row, last but not least - the choices we make!

The comfort has cost us our understanding of what our real needs are. The experience of whole shopping physically is being away from the indoors, connecting with people, connecting with the world of the market -looking at advertisements, promotional ads, giving ourselves a break and then fulfilling our market needs as much as it is needed with a wide variety of options right in front of our eyes.

Retail must be thought through - ‘how people would like to shop’, what ‘would be the effect of advertising’ and the shifted science of decision making. The human generation has reached the point where people don’t buy for needs, they buy to satisfy the wish of their needs.

The omnipresence of data of various trends, wishlists and needs make people crave more and more, but what they miss is the experience of owning something new.

There is a need for a physical store experience which has to be immersive enough, for people to look at it, as their need of going out which would help them be part of something new, learn something new, know someone new and that curiosity will drag them out of their comfort.

All this, as we say, leads and will lead the retail trade to adapt to a new situation, modifying its relationship with the customer, rethinking what will happen to physical spaces.

It is imperative to merge online and offline, improve the customer experience or rekindle the flame of the shopping centres. For example, in the case of the nerve centres of cities, brands have been betting heavily on flagship stores, stores that display products to be able to see and test them before purchasing online.

It is one more of the measures that are already seen in thousands and thousands of businesses: the adaptation of spaces to the current needs as a result of the pandemic, changes in the design of interior and visual spaces … and the inclination to multifunctional spaces.

Multifunction is therefore one of the great trends in shopping centres, a cornerstone of its structural transformation to adapt to new times. The interaction with the consumer and the integration of e-commerce and physical purchases induced with experience and entertainment will reach a new level.

Following this trend of multifunctional commerce, spaces have to be thought of as photogenic places, somehow ‘Instagrammable’, which can easily be bet on for the mass to see, visit and experience for themselves.

Starting with what they ask for is the personalized experience, innovation, showplaces,try-ons, popups,safety guarantees and comfort. Dynamism created using innovation and technology can keep the store in constant change and movement and urge for customer curiosity in every visit, which will be more attractive.

Thus it is necessary to understand that if the customer does not buy out of his needs but on his wishes, he can be attracted to the physical store.

Another point of intervention would be resilience and being sustainable in uncertain times -thus able to cross-sale with multi-functional spaces would be more functional, to be interdependent running a circular economy.

The million-dollar question: Does retail have a future? The answer is simple: yes. For many changes that occur in the consumer ecosystem, the existence of the physical store is non-negotiable, as well as essential in any modern society.

The consumer, more than ever, is the engine of all trends and the nerve centre of shopping. Some purchases grow irremediably in the online channel, forcing them to readapt physical commercial spaces, but never to disappear. The future of retail, therefore, involves personalizing the physical shopping experience and improving the service, adapting to the changes that every time demands or facilitates the participation of consumers to satisfy their renewed needs.

In summary, if the retail function has always been focused on consumption, it is time to understand the paradigm shift we are experiencing today: consumers demand experiential services from the sector. And in that sense, multi-functional spaces play a key role, since they allow us to face all these changes.

Shivani Vijay // PID20325 // pg.2

Shivani Vijay // PID20325 // pg.1

Market Research -Neighbourhood 6

5

4

Exclusivity

3

1

Majorly visited for Cinepolis theatre

2

Majorly visited for Eating joints and hub for East Delhi Zomato /Swiggy Services

3

Moderately visited for apparel stores like Biba ,Marks & Spencer and LOOKS salon

4

Visited for Shopper’s Stop and PVR Theatre

5 2

6

1

Host best brands with not the best stocks but is situated in isolated location due to which is not much visited .

Most visited mall of NCR and delhi too .Host the worls’s biggest and exclusive brands with best eating places and resturants bars and coffee houses.

Footfall

1. Cross River Mall

2. V3S Mall

3. Pacific Mall

4. East Delhi Mall

5. Shipra Mall

6. Mall Of India

Shivani Vijay // PID20325

54

Students | Teachers | Professors | Parents

Retail Traders - Lifestyle Product Business | Businessmen | Professionals People coming to the CBD ground /Mall /Cafes /Restaurant /Movies /Convention Centre /College/Schools /Hotel Stay /Functions

People from Neighborhood residential area accounting for > 10 lakh households

Outsiders dragged upon by social media publicity via Instagram /Facebook etc

Retail - Lifestyle Product

Beauty | Fashion | Consumer Electronic | Tech Base | Home Decor | Apparels

Smaller Budget | Good taste |Higher Inventory - Discount Store

Couples | Group of Friends | Colleagues | Group Studies | Remote Working

Leisure

Leisure

Casual Dining spaces |Cafes | Coffee Houses |Coffee Bar | Pub | Night life

Fun | Casual | Pleasant ambience |Good quality | Fast Service |

Family Dinner/Outings | Celebrations | Shopping | Chill /Hangout | Dates | Self time

Footfall Range

Needs

Customer Qualities

Market Research

Market Research

Need - Medium segment lifestyle customer base .

Beauty | Fashion | Consumer Electronic | Tech Base | Home Decor | Apparels

Opportunites - The area lacks the following • Casual Dining spaces • Cafes • Coffee Houses |Coffee Bar • Pub | Night life

Need for Casual hangout |Cafe | Remote Working Qualities of Consumer - Smaller Budget | Good taste | Consummable | Competitors - Within the proximity of the mall there are around with similar segment of shopping experience .

There are drive in coffee space like the Bake book whihc is highly enjoyed by all kind of people till late night .

Strengths • The area is young and energetic .

• The site is visually connected to majot hotspots which can draw consumers easily .

• Sets in the mall thus offers other shopping experiences and food offerings and parking facilites .

Shivani Vijay // PID20325

1.MUA Consultations 2.Live Stream /Tutorials 3.Photgraphy Studio Set Up Shivani Vijay // PID20325

55

1.Digital Skin Diagnostic Tool 2.Cosmetic Venidng Machine 3.Try-On Screens

1.Coffee House 2.Casual Hangout 3.Meet Up for Professionals

1.Cafe Screenings 2.Weekly Movie Screenings 3.Bakery

1.Retail2.-tainment 3.Evocative Pop-ups

56

57

ID.4019 // Realization of Interior Projects : From Concept to Construction

Food Experience Centre Thalis of India // Ex.02

Concept This pandemic has made us live within a small bubble restricting movement of exploring the outside world. Before the effect of covid, food and travel topped the list to happiness among the people here. But due to the imposed restrictions and safety precautions, day to day activity has become very monotonous.

So, Thalis of India is an initiative to explore the flavours of India under one roof which paves way for a dynamic experience of different rich cultures.

Objective Food is an emotion that connects with different memories and nostalgia of place, people and events.

Chennai is a place where people from different states settle here for work, and this lockdown has made it difficult for them to get in touch with their native food and snacks.

The selected site is situated in a place where there are many IT offices, residences and commercial spaces. The target group is families and young adults who wants to explore the diverse recipes of India in one place.

This will also include interesting cluster of pop up stores to get hands on with their products and handicrafts. It is an idea to create a food experience center of India showcasing the richness of the country.Because, food explains the culture in terms of methods, presentation, vessels, ingredients etc.

The client for this project is The State Plate, a succesful Ecommerce venture that brings all the sweets, snacks, pickles and pappads from across the world under one brand. They have tie ups with the local vendors and homecooks of native places. This not only brings the raw flavors but also helps the small businesses to grow and sustain in this pandemic.

They are now extending this idea to full course meals / thalis. There is a huge market for native foods now as people are in the search of something new to explore. Food blogging and exploring menus are the new trend. So this would work parallely with the concept of Ecommerce to create a balance and reach a wider audience. This would benefit many small businesses and women entrepreneurs to shine in their field.

Experience of food is not within the plate, but extends to many more aspects associated with it. The main objective to explore all ends and create a best experience with native foods of India.

Sri Sailesh.A // PID20356 // pg.1

58

THE STATE PLATE Muskan Sancheti and Raghav Jhawar are the founders of the ecommerce market place that sources authentic and regional food products from all the states of India.

The idea to create this platform started when they realized the lack of mass availability of regional products.

According to their analysis, more than three crore Indians are living away from their hometown and there is a huge market for native food.

They source the items from the local vendors and home cooks, helping the small businesse to sustain in this pandemic.

Their idea was highly appreciated by the media and public

Sri Sailesh.A // PID20356

Food experience center Different style of serving food

Vibrant colors

Regional materials Traditional aesthetics Quick chat/ Pop up stalls

Home cooks and local vendors Innovative traditional utensils Food expo

Tasting stalls

Traditional handicrafts

Unique & Attractive

Possibilities Thalis of India consists of a wide range of recipes served in different styles across India. There are so many ways of exploring the concepts from expos, workshops, ambience and styles.

Many small scale businesses can benefit from this concept. The user can also explore many styles under one roof.

This creates a win win situation for both.

This works as both in store and ecommerce platform creating way for a wider audience and reach.

This can be a food museum to explore many kinds in one go.

Sri Sailesh.A // PID20356

59

workshops

Their Main goals are: - To create a common platform to access regional foods of India easily across the globe - Help the local community and preserve the traditional foods - To increase the reach of traditional foods - A central space to bring the diverse cultural entities together

ID.4019 // Realization of Interior Projects : From Concept to Construction

Nappa Dori Exquisite // Ex.02 Ahmedabad is India’s first World Heritage city classified by UNESCO. This fact imposes a strong influence of heritage in the architecture and designing of the city. Ahmedabad is now a multi lingual city which houses people from all over the nation making it a multi culture city as well. The city is famous for its architecture and architectural studies as well having one of the finest universities of the nation. Considering the above factors the population of Ahmedabad consists majorly business man, professional workers and students in abundance.

Considering the uniqueness of the city the site is situated in major institutional and commercial roads of the city having a major foot fall of youths and middle aged group of people. Ahmedabad also has a class of people who understands the unique design aspects being it fashion, architecture, food and various other forms along with the importance of hand made.

The city is soon to have a metro rail which would in some ways also benefit the commercial sectors making it highly connectable to different areas within the city. The site identified for the proposal is located in the vijay char rasta area of the city consisting major traffic of college going students and retail shoppers mainly visiting the navrangpura area. The site has a metro rail passing nearby making it highly visible to the commuters. The commercial complex has a fully glazed façade, having a very high visibility to the people passing by the road. The complex is a narrow and long geometrically making it a bit challenging to plan and accommodate various aspects of the commercial retail.

Considering the above facts of the city, people, culture and identified site it is highly suitable to have a retail space well curated to display unique products, held exhibitions and a small café to promote more foot fall into the space. Diving deep into the market research and studying various existing retail brands it can be concluded that there are very few brands having such kind of a unique programme with in it and it comes to the notice that “NAPPA DORI” is one such brand which has a unique style of dealing into retail and F&B sector together.

Nappa Dori is a designer product brand established in 2010 by Gautam Sinha, with a vision to take Indian craftsmanship to another level. The brand aims to have a unique cohesive connection of Indian craftsmanship and contemporary design interpretations with hardcore detailing. The brand has even expanded to lifestyle products and f&b which are specifically known as “Dori Living” and “Dori Café” having the same uniqueness of design, aesthetics and taste.

The idea behind having this brand on board is to add on another layer of uniqueness by having an integrated exhibition space along with its signature lifestyle and food part making a new business model having three different things happening all together in a single space at different levels disconnecting people from outside world after entering into this multi experiential space. The proposal aims at generating a capital gain by selling products and serving food and also generating rentals income by letting the uniquely designed exhibition spaces on rent.

Thus it can be concluded that the particular site can house this unique multi-functional brand adding a new layer of function to it.

Sucheetra Pradhan // PID20360 // pg.1

60

Goals

Large Purpose

• •

•

• • • •

To create a curated environment for the area.

The brand being much particular about the design aspects of their products and thought process along with specific use of materials, it attracts the people keen in understanding an getting such detailed products and hereby increasing appropriate customer footfall.

Idea is to disconnect people from the outside world as soon as they enter the space and make them indulge into the “DORI WORLD”.

To create an experiential retail store and bringing in the cohesiveness of different function together with a unique experience.

To give user an experience from “making to selling” part of the brand.

To create a mixed functional space and giving one new experiences at each level.

Objective After understanding the site context and placement the aim is to bringing in an established brand and benefitting from the wide visibility of the chosen commercial building. This may lead to greater footfall and cater the specific customer group of the vicinity who are keen to get involved with such an environment which is not currently much prevailing in the area.

Project Proposal

• • • •

The proposal has a potential to attract a specific kind of target audience making it a unique identity in the city.

There can be a future expansion of the same brand or a similar kind of proposal where people gets a wider choice to indulge in.

The idea of “from making to selling” can attract the keen youths and art enthusiasts to indulge into such kind of environment.

The popular idea of just using commercial buildings as only retail purpose can be redefined if such a proposal works out, widening the opportunities of architectural usage of spaces.

As the site being located on the route of upcoming Metro Rail, the project will have a higher visibility resulting into more people being attracted to the space.

Success Matrix Success

Exclusive Boutique Store | Exhibition | F&B | Workspaces

Multi Functional

Hand Craft

Activities

Indian karigar & the maximal detail being the focal point of the brand, they promote luxurious handicraft to the newer generation.

- Boutique Store | Retail - Workspace Opportunity

- Exhibition Space - Cafe | Club

Bringing in the cohesiveness of different purpose spaces and curating them to flow into each other at the same time establishing a unique experiential space.

Brand Impression

Expansion The model being luxury and extravagant , it has a limited scope of expansion at the same time there is a specific target audiance appropriate for the brand.

Adding in experiences through a thought process shall play a major role in expansion.

Failure

The brand has its unique artistic impression focusing on intricate level of craftsmanship. This can be benifitted but at the same time sets the limitation in terms of changing product design and product financial aspects

Threat

Sucheetra Pradhan // PID20360

About -

Good Earth – Stylish Sustainable Luxury Retail

About -

Nappa Dori is a tribute to quintessential Indian sensibilities, blended perfectly with contemporary India’s leading design house and has interpretations in design, material since its inception, set the inductry and craftsmanship. The Indian love standard for homegrown luxury retail story being a global one, aspires in the country. everyone to the nostalgia, mysticism and romance of the historic Shop experience - Store tells the landmarks, vibrant culture, landscape story of local architecture , regional and an endless collection of eclectic culture & lifestyles modern icons.

Sucheetra Pradhan // PID20360

61

About -

Creating a modern Indian way of living, dressing, and looking at the world. “journeys across the Indian Ocean” Store design - For guests to have uplifting experiences, even if they don’t buy a thing. They’re our own little islands, places where interesting things happen.

About -

Dookdi is a curious and contemplative brand founded

by Jinal, which makes wearable forms in non-precious metals with an inclination towards slight distortions. Playing with orderdisorder and symmetry-asymmetry, Dookdi celebrates the duality of existence.

About -

Nurturing craftsmanship, preserving traditions, supporting artisanal skills, employing conscious processes & practices,thinking of empowerment and thereby, becoming part of the solution.

Mindful. Artisanal. Socially Sustainable.

ID.4019 // Realization of Interior Projects : From Concept to Construction

Remote Working Space A space for everyone

Almost 2 decades ago, Nacharam and Mallapur were outskirts of Hyderabad. With the advent of strong locomotive connection, many small-scale industries mushroomed in the area. The number of industries kept growing over a span of 2 decades and eventually corporate offices also opened in the vicinity. Increasing job opportunities invited many real estate developers to build apartment complexes targeting young families and working professionals. The advent of residential and corporate typologies led to a few national schools open as well.

Today, these areas have been marked as Industrial Development Areas (IDAs) and are a part of Greater Hyderabad Municipal Corporation. The density increase in the area has a very distinct pattern. With Nacharam in the middle, Mallapur, and the areas ahead, have multiple residential developments and on the other side of Nacharam many industry-supporting businesses have percolated. Eventually, a multiplex and a mall were inaugurated, and some leisure activities were put on the map.

The lockdown of March 2020 due to the pandemic led to many drastic changes in the neighbourhood.

All the offices were closed, and they remain closed till today. Factories were shut down for almost a year and now function with fifty percentage of the labourers who have been vaccinated. Schools were shut immediately and have not opened yet. With work from home becoming the new normal, many families witnessed a drastic change in the home dynamics. The apartment was now, home, office, and classroom at the same time. A survey conducted in the neighbourhood revealed that many households, though have gotten used to working from home are not satisfied with the experience as there are multiple distractions at play. Parents are worried that their children are developing low retention due to online classes and are lacking overall personality development due to lack of interactions. On the bright side, during the lockdown many homemakers started cloud kitchen initiatives to help their neighbours. Apart from the problems that have cropped up due to the pandemic, many issues like lack of a community space, restaurants/ cafes, gyms, retails, etc. were also brought to light.

In the following proposal, a warehouse, owned by Mr. Gupta is identified in Nacharam which was also shut due to the lockdown and has no current function. The location of this warehouse is very apt for a remote-working centre that will cater to working professionals of all age groups and students for extra classes and workshops. The space will promote a work-life balance with fitness and wellbeing functions integrated as well. A restaurant/ café can fulfil the need of meals of the users during the day and be targeted towards casual family meals. The restaurant also allows professionals to invite clients over meals for meetings and discussions which is otherwise not possible due to lack of good food joints and closed offices. Many retirees also seek wellness functions and libraries that can be included into program. This way a wholesome insert can be conducted in the neighbourhood by repurposing a warehouse and fulfilling the ambition of the client to provide a service that is sustainable and useful for a large target.

Uttara Haridas // PID20383 // pg.1

62

May Flower Park Apartments

May Flower Apartment complexes

Current Site

Noma Talkies

Paradise Mall

Market Research Nacharam falls under IDA. It is a graet example of city expansion in the outskirts.

Many job opportunities were created by IT offices, factories, plants in Nacharam, Cherlapally, Mallpur and Habsiguda. Job opportunities led to setting up of apartment complexes, banks, hospitals and schools, theatres and a mall.

All the commercial development that once increased the footfall into the area has faced a huge loss due to the pandemic. More apartments and villas have been built. Large offices close-by and schools have fully shut down for almost 2 years now, shifting all outdoor activities into residences.

Delhi Public School Governemnt Primary School

Vyjayanthi Theatre

Johnson Grammar School Sri Chaitanya Senior Secondary School

OFFICES Small scale: 22 Large scale: 4 Hybrid WFM

SCHOOLS

RESIDENCE

FACTORY

Govt. school: 1 Pvt. schools: 4

Apartments: 4 Villas complex: 2

Service based: 28 Production : 3

All schools have shut down since March 20202

New complexes being constructed

50% capacity of vaccinated employees

RETAIL Mall: 1 Mixed small scale: 120+ Mall - only Hypermarket open Mixed retail: Open as per curfew

LEISURE Theatre: 2 Marriage halls: 4 Not functioning since March 2020

Uttara Haridas // PID20383

Possibilities - Work environment: - Individual & collaborative work - Team meetings and conferences - Client meetings & interviews.

- Educational space: - For tuitions with small groups.

- For workshops.

- For group work.

- For attending online classes.

- Well-being - A spa or massage centre.

- Yoga/ zumba studios.

- Gymnasium.

- Library.

+

Sinmply Work 6.0, 2017, China

Tomore Zero, 2021, Japan

Claroty Office, 2021, Isreal

+

Imagine Montesorri, 2019, Spain

Hankou Library, 2020, Taiwan

Innovation Studio, 2021, UK

+

Flow Yoga & Movement, 2020, Spain

Original Feelings Studio, 2020, Germany

Murocrossfit Gym, 2018, Portugal

Salut cafe & Bar, 2021, Ukraine

Courtyard Cafe, 2020, Thailand

Outsite Cowork Cafe, 2019, Lisbon

- Cafe/ Restaurant - For everyday meals.

- Casual and formal client meetings - Ocassinal family dinners.

Uttara Haridas // PID20383

63

Fig 2.1: Vasant Square Mall, exterior view

Residential apartments

Petrol pump

250m

Local commercial complex

Access road Sector B road

Green belt

Site vehicular access road

500m

Neighborhood Research Vasant Kunj - Area: 13.2 sq km Majorly residential area: 5 sectors subdivided into pockets.

Institutional Residential

14 High schools 11 Play schools 6 Universities 12 commercial centers 5 Government offices 4 Malls

Informal mixed-use Green cover Commercial

Fig 2.2: View from site

Vibhuti Kathpalia // PID21396

Client Profile

Client 1

Client 2

Client 3

Library + co-working space

Multi-arts cultural center

Fitness center

Name: National Book Trust Motive: Creating a one-for-all space for youth which focuses on allround development of teenagers and caters to all needs of young professionals.

Current location: TERI Road, Vasant Kunj Expected daily footfall: 30-40 Highest active time: 9am - 5pm

Name: Triveni Motive: Creating a learning center for multiple art forms & age groups. Encouraging intergenerational interactions through activity based model.

Current location: Triveni Kala Sangam, Mandi House, Delhi Expected daily footfall: 80-100 Highest active time: 11am - 8pm

Name: Cult.fit Motive: Opening a store of fitness chain cult.fit Current location: C-9 Commercial complex, Vasant Kunj Expected daily footfall: 90-100 Highest active time: 6am - 10am; 5pm 9pm

Vibhuti Kathpalia // PID21396

64

Multi-arts Cultural Center Boutique cafe // Retail // Elderly care

Vibhuti Kathpalia // PID21396

Success matrix

Multi-arts Cultural Center Boutique cafe // Retail // Elderly care

STUDENTS

WORKING PROFESSIONALS

Encouraging co-curricular activities during the pandemic as well as post-pandemic

Giving a break from the monotony of ‘WFH’ & reviving their childhood hobbies, enabling work-life balance

ELDERLY Dedicated activity zones, increasing chance-encounters, engagement with the community, increasing intergenerational interaction

- Increasing footfall of the commercial complex - Secondary functions aiding primary objectives - Regular enrollment in bi-weekly/ weekly classes - Acting as a magnetic force, thus benefiting lower floor outlets as well

Vibhuti Kathpalia // PID21396

65

ARTISTS Local artists, musicians, dancers, craftsmen, actors, performing as well as teaching the community

Allot.

Create.

Assign.

66

m1.03 Exercise 03: Creating Spatial Narratives & Area Statement After having listed the possible outcomes for the project and narrowed down the target audience for the project, the next step is to identify the components of the program.

An area statement is reflective of the different activities that the project caters to and the weight-age of the area allotted to that activity. This allows the students to decide how their site shall function and how their design will develop from the activities they list.

With the area allotment, another direction that can be included is to create spatial narratives. These help in identifying the components that make the space/site and how they can be used while designing ahead. The students will be able to tap into the spatial/emotional/sensorial aspects of the space so that they can support it with the activities that their project program will include.

Through this method the students will be able to reflect their individual personality as designers into their 67

project while keeping in mind the tangible aspect the site lies in.

The visual exploratory process shall be a formative step for the students to position themselves as designers and reflect their site by way of storytelling.

Learning outcome: • The student shall be able to develop an area statement for the project and allot activities within their site.

• The student shall also be able to creatively present the spatial/ emotional/sensorial aspects the site has to offer.

• The student will be able to assign a function in the selected space in the particular neighborhood that supports the need for a neighborhood.

ID.4019 // Realization of Interior Projects : From Concept to Construction

EXPERIENCE CENTER FOR CRAFTS

Experience Centre / Hub for Crafts// Ex.03 Realizing Design

SPACE - MAKING

CELEBRATING CRAFTS

PROJECT SUSTAINABILITY

REVELATION

AESTHETICS

MODULARITY

The Design process started with the brief and was broken down into 3 major components : 1. Space - making 2. Celebrating Crafts 3. Project Sustainability The components were divided such that, the combination of any of the two,or three will justify the larger purpose of the project.

Space -making Crafts in recent times have been reduced to imagery and panelling or decorative objects.

The potential of these skills and products can be realized in a much more promising way in the art of space-making and design.

- Process - Techniques - Wayfinding

- Intricacy - Ornamentation - Layering

MATERIALITY

- Mortality - Continuity - Nostalgia

SENSORY

Lack of information, literature sources and geographical discrepancies have reduced accessibility to the wonders of the crafts of India.

These aspects highlight the ethereal and deeper qualities of crafts.

Project Sustainability The pandemic has forced our hand in all industries. Real Estate slump, abandoned sites, reduced physical contact to name a few. These aspects make the project more sustainable and give it alternative functions to tackle such issues.

ADAPTABILITY

TEMPORALITY

- Structure - Skill - Medium

Celebrating Crafts

- Kit of parts - Configuration - Framework

- Multi-Functional - Portability - Versatility SCALABILITY

INTERACTIVE

- Visual - Tactile - Auditory

- Performance - Audience - Engagement

- Product - Furniture - Space INNOVATION

SHELL - Transition - Skin - Space within a Space

- Technology - Strategy - Disruption

STORY - TELLING

MATERIAL

- OF Craft - THROUGH Craft - IN Craft

- Vernacular - Organic - Recyclable

Rohit Garabadu // PID 21287

1. Mortality 2. Nostalgia 3. Continuity

1. Performance 2. Engagement 3. Storytelling of Craft

1. Storytelling in Craft 2. Strategy 3. Technology

1. Kit of parts 2. Configurations 3. Framework

1. Multi-functional 2. Portability 3. Versatility

Rohit Garabadu // PID 21287

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ID.4019 // Realization of Interior Projects: From Concept to Construction

Project Brief and Design Narrative // Ex.03 The interiors shall unite the creative worlds of food art and interior architecture in a modern expression, playfully carving throughout the space and dividing the space in smaller areas with a central approach. The design and direction will consist of four central multi-functional areas listed as the Food Lab, the mini nursery, a retail for daily use sustainable objects and a cafe.

Straightforward and clean, the language of spatial intervention should reflect of an earthy palette, with colours inspired from the organic produce and flowers.

The interior design to be influenced by organic shapes, abstractions of elements and use of natural elements like wood to create a warm and inviting atmosphere.

1. Membrane 2. Natural 3. Volume defines 4. Permeable 5. Volume as space definer 6. Organic Planning 7. Organic Layout 8. Earthy 9. Carved spaces 10. Natural Market

1. Membrane as a texture 2. Membrane as a facade 3. Membrane as a decor

1. Layout at Natural 2. Layout as Defined 3. Layout as Visual Barrier

1. Elements as volume definer 2.. Elements as volume definer 3. Elements as volume definer

1. Opening for ventillation 2. Central Opening/ focus 3. Opening in membrane

1. Axial focus as a design element 2. Axial focus in display

1. Extruded focal point 2. Focus area in circulation 3. Membrane and thresholds

Ayooshi Jain // PID20078

1. Organic as a form 2. Organic as a central being 3. Light and form Ayooshi Jain // PID20078

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1. Enclosure 2. Enclosure as volume definer 3. Enclosure for display

ID.4019 // Realization of Interior Projects : From Concept to Construction

Narrative// Ex.03

Mindmap of delayering the core parameters to strengthen the project narrative 1. Access to Site 2. Flooring as access guide 3. Elements forming access

1. Multifunctional Spaces 2. Multifunctional Furniture 3. Multifunctional Elements

1. Orientation that forms axis 2. Orientation forming focus 3. Orientation forming spaces

Jhanavi Parikh// PID20150

1. Formally-informal spatial org.

2.Multi-nuclei spatial movement 3. Functions guiding the movement

1. Circulation with focal points 2. Circulation with pauses 3. Intertwined circulation

1. Visual Rythym of patterns 2. Visual Rythym of colors 3. Visual Rythym of Textures

1. Rawness as sensorial experience 1. Hierarchy of movt. for visitors 2. Warmth as sensorial experience 2. functional hierarchy of movt.

3. Aroma as sensorial experience 3. Hierarchy of movt. for elements

Jhanavi Parikh// PID20150

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ID.4019 // Realization of Interior Projects : From Concept to Construction

Ex. Design Narrative // Ex.03

Design Narrative is a development of story line inside the space. A journey of space from start till end keeping user in mind, breaking down the space from there functions according to their experience.

It can be either qualitative or censorial aspect within space. Design narrative shows a line of spaces which have their certain characters and elements added to it.

Keywords describing the interior experience : 1. Exposure 2. Promotional 3. Cultural 4. Elegance 5. Rustic 6. Chic 7. Subtle 8. Coziness 9. Raw 10. Volume Integration 11. Multi-functional 13. Light and shadow 14. Partial Transparency 15. Creativity 16. Congregated 17. Luxurious 18. Centralized 19. Intriguing 20. Distant yet Connected 21. Engaging 22. Interactive 23. Niches 24. Uniqueness 25. Neutral

26. Mystery 27. Collaborative 28. Free-flowing 29. Opportunity 30. Natural 31. Intimacy 32. Seamless 33. Movement 34. Organic 35. Minimalistic 36. Inter-Linked 37. Softness

1. Distant yet Connected 2. Uniqueness

1. Rustic

1. Partial Transparency 2. Neutral 3. Chic & Subtle

Shagun Gupta // PID20315

1. Natural 2. Intimacy 3. Coziness Shagun Gupta // PID20315

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1. Culture Advancement 2. Collaborative

1. Free - Flowing 2. Rawness 3. Luxurious

1. Intriguing 2. Movement

1. Multi-Functional 2. Mystery 3. Centralized (Installation)

ID.4019 // Realization of Interior Projects : From Concept to Construction

Narrative // Ex.03

Key Words: Diversity Transformability Transition Magnificence Symbolism Mystery Accessibility Contrast experiences Unique themes Addition of Nature Sensorial Experience Temperature difference Textures Olfactory

1.Diversity through Visual harmony 2.Diversity in Experience 3.Diversity through material

1.Transformability through Seatings 2.Transformability through partition 3.Transformability through lighting

1.Transition of spatial character 2.Transition of time & energy 3.Transition of memory

1.Accessibility with good network 2.Attract more Footfall 3.Impact through bold Design elements

1.Impact through contrast experiences 2.Impact through unique themes 3.Visual access to trigger interest

Sri Sailesh.A // PID20356

1.Magnificence in scale 2.Magnificence with information 3.Magnificence with culture

1.Symbolism with Design elements 2.Symbolism with objects 3.Symbolism with furnitures

1.Mystery through sound 2.Mystery through permeability 3.Mystery through levels

Sri Sailesh.A // PID20356

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ID.4019 // Realization of Interior Projects : From Concept to Construction

Design Narrative // Ex.03

The site identified for the proposal is located in the vijay char rasta area of the city consisting major traffic of college going students and retail shoppers mainly visiting the navrangpura area. The site has a metro rail passing nearby making it highly visible to the commuters. The commercial complex has a fully glazed façade, having a very high visibility to the people passing by the road. The complex is a narrow and long geometrically making it a bit challenging to plan and accommodate various aspects of the commercial retail.

Keywords • Visibility • Multi-functional • Multi- level • Enclosure - Narrowness • Movement • Detail - Oriented • Artisanal • Collaboration • Surrealist Elements • Industrial • Old - fashioned • Rawness • Vintage • Experiential • Transformative • Integrity • Framework • Engagement • Exclusivity • Luxury • Treasure • Intimacy and openness

• • •

Contemporary Sustainable Adaptable

1. Visibility 2. In to Out 3. Out to In

1.Horizontal Stretch 2. Narrow 3. Enclosure

1. Multi-functional 2.Varied Volume 3. Movement

1. Artisanal 2. Artisanal space 3. Artisanal Elements

1. Vintage 2. Luxury 3. Treasure

1. Transformative Element 2. Transformative Surface 3. Framework for the Brand

Sucheetra Pradhan // PID20360

•

Engagement

Sucheetra Pradhan // PID20360

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1. Detailed Structure 2. Detailed Element 3. Detailed Specific Layout

ID.4019 // Realization of Interior Projects : From Concept to Construction

Design Narrative // Ex.03

The design approach aims to cater to the postpandemic needs of the neighbourhood. It provides a safe, organised space for all individuals to work in.

Although standardised, the space will offer its users a comfortable environment. Space will weave one function into the other through a central access while creating a visually permeable interior. This will allow the space to be more collaborative and interactive. The program will have 4 major functions- co-workspace, spaces for educational services, fitness and well-being and recreation along with ancillary services of utilities.

Each space will cater to various age groups and family groups as well. The space will be flexible in terms of the multi-functionality of certain spaces and informal recreational/ break-out spaces. The introduction of mezzanine will add levels into the space and present an opportunity to create a courtyard, furthering visual connect. Interior landscaping can also add value to the program.

Staircase can become an interesting focal element encouraging more people to choose a healthier alternative while traversing through different levels.

Restaurant/ café plays as an added advantage for people spending their work hours within the space. It can also help professionals to host professional meetings over a wholesome meal.

Well-being and fitness will also be catered to by providing dedicated spaces for various users.

The mix of functions offered, with an exciting as well as comfortable environment will incentivise and encourage the target users to create and maintain a healthy work-life balance.

1. Library 2. Workstation 3.Breakout spaces

1. Classrooms 2. Individual study

2. Discussion areas 3. Exhibition areas

Uttara Haridas // PID20383

1. Commercial viability- visibility 2. Interactions through levels 3. Permeability- interactions

1. Creating courtyard- interaction 2. Visual permeability 3. Space selection

1. Ventialltion 1. Ventialltion 2. Natual light intercations (Central) 2. Natual light intercations 3. Natual light intercations (FL) 3. Desks open to vistas

1. Conference room arrangement 2. Group discussion arrangement 3. Individual desk arrangement

Uttara Haridas // PID20383

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1. Cultural 2. Connected to Indian roots 3. Cultural elements

1. Collaboration within context 2. Collaboration within complex 3. Collaboration between users

1. Seamless/ free spaces 2. Seamless zoning 3. Uninterrupted movement

1. Learning new skills 2. Expanding horizon 3. Growing mindset

1. Local community 2. Local materials 3. Local skills

1. Creativity 2. Creative processes 3. Creation of spaces

1. Connecting artist to community 2. Creating a network 3. Connecting outside & Inside

Vibhuti Kathpalia // PID21396

1. Unrestricted access 2. Free movement within zones 3. Open plan Vibhuti Kathpalia // PID21396

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1. Sustainable procurement 2. Energy optimisation 3. Reuse, recycle, reduce

1. Ethnic prints 2. Ethnic patterns 3. Ethnic textures

1.Connecting through fashion ramp 2.Volumetric Zoning 3.Harmony through Volume Play

1.Modularity brings Performance 2.Contrasting Materiality for Legibility 3.Component Assembly -Zones

1.Softening edges 2.Contrasting materiality -Depth 3.Creating language

1.Whimsical Engagement 2.Tranformation -Modularity 3.Hybrid Spaces

1.Whimsical Seating 2.Instagrammable 3.Segrefation through enclosing

1.Get it Social 2.Quick Fixes-vending 3.Modelling /Shoots

1.Contrasting -Zoning-Patterns 2.Drape it-Transformation 3.Metallic sleek Feminity

1.Try it out 2.Show it off 3.Blow it with the show

1.Outdoor Installation 2.Cut it -Seating Still thinking about it !

Shivani Vijay // pid20325

1.Spatial Transforamtion 2.Relax with Style 3.Work it with manequin Shivani Vijay // pid20325

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77

Module.2 Concept Design

78

Exercise 04 // Concept Creation

Exercise 05 // Journey Maps

79

Presenting individual aesthetics

80

m2.04 Exercise 04: Concept Creation The first module relied heavily on the research aspect from selecting a site, inquiring within the neighborhood and finally deriving a function for the site.

The module has been able to give the students clarity with the associated function as it has been an outcome of the undertaken research.

The next module will now move towards concept design creation.

As a role of a designer, the creation of concepts becomes an individual exploratory process. Owing to the spatial narratives that the students made in the previous module, they shall now try and create a design language for their project which shall act as their central theme or concept for their project.

The students are to pick 3-5 visuals, of their choice, that they created from the spatial narratives exercise and generate a concept that combines the visual language that they select.

Some of these aspects might include volumetric, lighting related, space division related, activity related, people oriented or even sensorial directions. The students will use these clues to create one graphic visual of 81

the concept that they derived through these narratives.

This will bring in visual clarity with respect to the elements that they choose to include, the type of forms and spaces they hope to create along with textural and material that may be explored. By doing so the student will be able to explore a design process without constraints of their site and project brief.

They will be able to think of innovative design directions and allow themselves to perform their role as a designer to the best of their creative abilities.

Learning outcome: • The student shall be able to present the design direction that they wish to include • They will also be able to reflect their individual creativity through the exploration of the narratives • The students will be able to showcase the aesthetic options for their concept creation

Caption: Artisanal | Raw | Intimacy and openness | Transformative | Experiential Sucheetra Pradhan // PID20360

Caption: Visibility | Industrial | Details | Treasure | Framework Sucheetra Pradhan // PID20360

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Concept Design 01 | Distant yet Connected | Partial Transparency | Mystery | Volume Integration | Collaborative

Shagun Gupta // PID20315

Concept Design 02 | Rustic | Cosiness | Minimalistic | Natural | Rawness

Shagun Gupta // PID20315

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Caption: Membranes, Permeable, Natural Circulation, Mirrored surfaces and Volumes.

Ayooshi Jain // PID20078

Caption: Highlighted arenas, Light and form, Axial focus, enclosure for display.

Ayooshi Jain // PID20078

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Caption: Interface of inside and outside with permiable openings as connection Jhanavi Parikh// PID20150

Caption: The access path with welcoming arches and interface with the interior spaces.

Jhanavi Parikh// PID20150

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Caption: Changing volumes, Elements as space definer, Enclosure for display, Layout as a visual Ayooshi Jain // PID20078

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Jhanavi Parikh// PID20150

Caption: Wabi Sabi interiors with textures and elements

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Caption: Framework, Tectonics, Structure, Space within a space, Wayfinding Rohit Garabadu // PID 21287

Caption: Multifunctional, Ornamentation, Modularity, Performance, Engagement, Kit of parts Rohit Garabadu // PID 21287

88

89

1.Diversity through Visual harmony 2.Visual access to trigger interest 3.Impact through bold design elements

The Space gives a sense of visual harmony even with diverse culture exhibited.

Sri Sailesh.A // PID20356

1.Mystery through permeability 2.Magnificence with information 3.Magnificence with culture

The Design elements here creates a sense of interest, curiosity as well as spread the richness of their culture respectively.

Sri Sailesh.A // PID20356

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Creating courtyards | Breakout Spaces | Interactions Uttara Haridas // PID20383

Centrality | Focal elements | Interaction with natural light Uttara Haridas // PID20383

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Vibhuti Kathpalia // PID21396

Vibhuti Kathpalia // PID21396

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Caption: Défilé de Mode - The store brings the pomp and show of the fashion to the neighbourhood.

Shivani Vijay // pid20325

Caption: Escapade for fashion and beauty enthusiasts with a pinch of glamour and adventure Shivani Vijay // pid20325

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Response.

Formation.

Branding.

94

m2.05 Exercise 05: Journey Maps While visualizing the space, a designer also needs to keep in mind design considerations that resonate with the target audience. Since the program of the studio has been derived from the neighborhood study, it is imperative to be able to respond to the research undertaken.

For this, the students need to bifurcate the target audience and track their main users from the whole pool. The students shall then have to create a journey map on their site plan showing how each of the representative users uses the place. This will help in planning the site and creating zones.

The students shall follow the same process for each of their users and create space layouts responding to the journey by creation of multiple options.

Along with the journey maps, the students will also revise their area statements and present their target audience study to support the journey maps. The process shall be carried out so as to be able to create design decisions and move beyond just creative visualization.

95

This would allow formality in design exploration within the space and give a jump-start to the designing process for each site. The student shall also start formulating a branding strategy for their projects by creating a logo and supporting style visuals that respond to their project.

Learning outcome: • The student shall be able to present the design direction that they wish to include • They will also be able to create zoning options responding to their user groups • The students will be able to start space planning by keeping their formative research as base • The student will be able to attach a visual brand representation for their project

INTERVIEW WITH THE CLIENT Interview over Zoom on 12.02.2022, 2:30pm to 3:15pm.

What is your take on traditional crafts having a place in space-making? Can designers and architects co-create spaces which not only celebrates but create better spaces in collaboration with craftspeople?

I have always been wary of contemporary designers not respecting the real essence of Indian crafts and reducing it to mere imagery and cheap knock-offs.

But yes, honestly, if designers and architects can propose methodologies and establish systems of translating crafts into spaces, then it may breathe new life to the vast world of crafts our nation boasts off. But your understanding of these living traditions is what is going to justify your ideas.

You gave birth to the idea of permanent haats , or crafts bazaars. What new initiatives are there in the offing?

One big thing that I proposed during the 12th Plan discussions was the setting up of a Hastakala Academy on the lines of Sangeet Natak Academy and Lalit Kala Academy.

The scope of the Hastakala Academy will let artisans teach their craft.

It will also research, document and present the story around each craft. The space you are proposing; I can see it happen at a smaller scale. But definitely a good idea for bringing more people in.

The UPA government put it into the 12th Plan document, and the NDA has announced ₹30 crore initial corpus private and public partnership. We are now working on it.

Is E – Commerce a boon or bane to the Crafts community? Can hashtags and social media campaigns really help our arts and crafts?

Social media and hashtags stir people up for short periods of time. It reaches out very superficially among certain classes. There is a huge world out there we don’t engage with directly. We have been working for the past few months on a big project on crafts. It will be online but far more effective outreach than pithy sentences and brief encounters. Helping arts and crafts means sustaining skills and livelihoods. Online sales are taking over fast.

These are in the hands of very big agencies.

I fear the loss of human interaction, the tactile quality of engaging with textiles, crafts and their makers at bazaars and haats, appreciating non-standardisation and the quirky randomness of real life if we end up gazing at our smart phones all day for every need. This is where you guys as designers can come in and help.

Besides eliminating the middleman and increasing haat opportunities, what else should be done, and is the government’s contribution enough? What is your take on investing in, for example, a co-working space which has a crafts-based theme to it, an experiential space?

Artisans need easier access to raw material, and innovative and dynamic marketing platforms. In Vietnam, I saw how raw material is brought to craft villages and clusters. For marketing, we either provide the pavement or a dull emporium. The haats have made a big difference, but most lie unutilised because the government agencies in charge have no interest or imagination. Perhaps a public-private partnership between government and NGOs could make them work better. I had suggested a support system of craft kiosks at airports and metro stations, as well as the State taking, say, a floor at a mall to provide good competition with industrialised products, and offer skill demos and such so that people can see how difficult hand skills are and why it is worthwhile spending on a handmade scarf as much as people are willing to pay for a lipstick!

But this idea of adding different programmatic functions to a space of crafts seems like an exciting idea to me! Increased engagement and innovation in crafts might be a way forward, but as I said earlier, reducing it to just printed motifs and montages are not just ineffective, but frankly a disrespect to the skills of these rich communities. I think you very well know what happened with Sabyasachi and that entire fiasco. So, I would definitely like to see how this idea of yours would shape up, maybe it might succeed in making me think differently about this collaboration between designers and craftspeople. It should promote a huge amount of cultural knowledge. Stories will make each craft and its process our very own and be commercially more valuable across the world as well. Cheap Chinese copies will be less of a threat. We are in the danger of losing our cultural knowledge, which truly keeps our crafts people moored to their identity.

What are some current projects you are working on?

My pet project now underway is called Akshara. I am working on teaching crafts people the value of literacy, and that after schooling they need not abandon hand work since their traditional talent and our collective heritage would be lost. We are merging their regional script with craft skills through calligraphy — or just texts — and its application to weaving, stone work, wood carving, painting, metal work and many other craft processes.

They are fascinated by the idea. Sometimes designers are helping. I lead them through new thought processes, and together we are creating a new aesthetic.

Are the crafts maps of India selling well and being promoted?

Jaya Jaitly is an Indian politician and former Samata Party president, an activist, author and Indian handicrafts curator.

They sell well at the outlets we supply to, but book distributors can’t bother with maps so we only have a small personalised distribution system. State governments show interest if there is an interested official. We get enquiries from different parts of the world but are now trying online selling through websites associated with us. I guess the latest book as an Atlas takes it to a different level, but I still want to make each map available to students and travellers.

I also have a request, in your project, can my crafts map be a part of the space in some strong way? Considering the people you aim to cater to, these maps may just be one of those things more and more people need to know.

She is the co-founder of Dilli Haat and Dastkari Haat Samiti, an organisation solely working towards the upliftment of Indian crafts and craftspeople. It was founded in 1986.

Rohit Garabadu // PID 21287

END-USER PROFILES PRIMARY Functions as per User-group analysis and Market Study 1. EVENTS - Demonstrations / Workshops by Craftspeople.

- Folk / Tribal Performances by local artists ( In-house themed events) - 3rd party Event Venue - Open Mics, Formal ceremonies, Corporate gatherings/events etc.

2. CORPORATE PROJECTS - Corporate Clients to Craftspeople mediation - Prototyping / Demonstrations - Project Formalization and Quotations 3. CO-WORKING (9am - 5pm) - ‘Informal’ alternative workspace - for Bhooja residents & other local residents - Alternate function for the Meeting / workspaces from (2) SECONDARY Functions as per User-group analysis and Market Study 1. CAFETERIA - Catering to all the primary User-groups. Breakout space in between primary functions 2. RETAIL - Souvenir Store / Gift Store for all the primary User-groups.

Sl No.

END USER-GROUPS

DEMOGRAPHIC GROUPS

TIME OF OPERATION

Weekdays

Students (12 - 24) 1. Primary

EVENT AUDIENCE

Working professionals (20 - 50) Family Unit Retirees (>50)

2. Primary

CORPORATE CLIENTS

priority)

Weekends

5pm - 9pm 10am - 9pm

Attending Event |

6pm - 9pm

4pm - 9pm

Demonstration Workshops |

5pm - 7pm

10am - 9pm

Cafeteria | Retail

10am - 12pm 5pm - 7pm

Corporate Companies

10am - 5pm

NA

Entreprenuers

10am - 5pm

NA

Consultancies

10am - 5pm

NA

CSR - Donors

10am - 5pm

NA

Corporate Employees (from Skyview)

ACTIVITIES (In order of

10am - 8pm 10am - 8pm

Meetings | Prototyping | Demonstrations | Cafeteria | Retail

Remote Working | Meetings |

3. Primary

CO-WORKING SPACE

4. Secondary

CAFETERIA

All of the above

10am - 9pm

NA

5. Secondary

RETAIL

Primarily 1 & 2

11am - 7pm

NA

Local Residents

9am - 9pm

9am - 9pm

Recreation | Cafeteria

Rohit Garabadu // PID 21287

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Approach

Approach

Waiting

Meandering

Waiting

Display

END-USER JOURNEY MAPS

Meandering Display

Event Venue

Event Venue Workspace (Meeting / Co-working)

Demonstration spaces

Cafeteria

Demonstration spaces

Workspace (Meeting / Co-working)

Cafeteria

Retail

Retail 1. CORPORATE CLIENTELE

2. EVENT AUDIENCE

Spill - out

Spill - out

Approach

Approach Meandering

Waiting

Waiting

Display

Meandering Display

Event Venue

Event Venue

Demonstration spaces

Workspace (Meeting / Co-working)

Cafeteria

Demonstration spaces

Workspace (Meeting / Co-working)

Cafeteria Retail

Retail

COMBINED USER JOURNEY MAP

3. CO - WORKERS Spill - out

Spill - out

Rohit Garabadu // PID 21287

ZONING - OPTION 3

5% MEETINGS

5%

EVENTS

EVENTS

5%

DEMO SPACES

10%

TRANSITION

5%

10%

RETAIL

10%

DEMONSTRATION SPACES

25%

WORKSPACE

ZONING LOGIC - Pocketed spaces Performance / Event Venue : Reveal through Approach and Journey. Divided into smaller pockets for better engagement.

Meeting Spaces : Pocketed at both levels. Visual connectivity with the performance / demonstration spaces.

Co-working Space : Primary function also for increased use.

Secluded on Mezzanine level, with optimal visual connectivity.

Can spill out to the lower level.

Demonstration Spaces : Spatial Extension of Performance space for prototyping / demonstrations. In the viewing line of the main entry point.

Cafeteria : Located close to the Service areas & Washrooms.

Proximity to Entry/Exit point as well. Spatially holds the site together. Centrally accessible.

Retail : Added source of revenue through visual merchandizing. Part of main circulation route for increased visual engagement. Approach into site through this space.

Transition / Experiential Space : Connects and transits all spaces as the circulation spine. Experiential, Meandering.

Office : Ancilliary Office spaces located close to the entry point. Away from the main functional zones of the site.

Rohit Garabadu // PID 21287

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15%

CAFETERIA

10%

The G-Root Factory Potential Collaborators

Products Available

Satvic Movement is a non-profit health education platform, formed with an aim to bring man close to Mother Nature.

We provide holistic knowledge about health, coming from our vedas & scriptures.

This ancient Vedic knowledge is meticulously captured and translated into ‘easily adaptable habits’ for today’s modern lifestyle. We deliver this knowledge to you through our Health Transformation Workshops, YouTube videos and our Food Book.

FOR EARTH’S SAKE

For Earth’s Sake (A Unit of V2RM Retail Private Limited) is India’s first zero-waste lifestyle store cum café, based in Gurgaon. Our mission is to reduce waste in + + + terms of single-use plastic and to find sustainable alternatives for all our daily needs.

Our thoughtfully designed products are all you need to make the switch to a healthier, cruelty-free and waste-free lifestyle. We sell bulk foods, stationary, household items, personal care products, toiletries and much more.

Ayooshi Jain // PID20078

The G-Root Factory Brand Positioning Nutrition Consciousness

Nutrition is the most chosen motivator for a better living in recent times. Health consciousness makes nutrition a necessity as a result of which organic food is preferred.

Quality and Safety

Most of the products pass the quality check and are freshly made, making it more desirable food consumption item.

Taste

Since organic food products do not have any artificial element in their production, they have a natural taste which is distinguishable and desirable as compared to conventional food products.

Traditional In the primitive stages of the evolution of mankind, organic way of production was the only way of production.

Elite Nature Organic food products are considered to be the food of those who have reached the self-esteem stage of Maslow’s motivation hierarchy.

Availability Everything that is required is easily available and can be shipped at your door step in a few working days.

Affordibilty Those who are relatively less financially equipped to buy organic food products also feel the need to do so as much as others who know are more financially equipped.

Program Ideation

Brand identity Sustainable Zero Waste Packaging Awareness/Promoting know your food Free flowing culture Collaborative consumption

1. Cafe

2. Food Lab

3. Retail

4. Kitchen

Informal and formal seating Retail Display Mini nursery Foyer Billing Counter Live Preparation counter Juice bar

Storage Dry/Cold area Billing counter Display shelves Entry lobby Mini collaborative counter Prepared food display

Plant Based Trsutworthy Affordable Easily Available

Dry storage Cold storage Preparation counter Service area Final preparation area

User Profile

Exclusive Unique Menu

Reception Dry storage Cold storage Individual preparation Counters Live mini herb and flower garden Fresh produce display Seating

Home Makers Age Group: 24-60 years

Students/ Outstation students Age Group: 15-30years

Local Families Age Group: NA

Activities Daily use items shopping Household items Buying Organic Produce Food lab, Workshop Weekly Bazaar

Activities Cafe - Dine In/ Online order Daily use items shopping Household items Ordering Organic Produce Weekly Bazaar Post gym meals

Activities Cafe - Dine In/ Online order Daily use items shopping Household items Buying Organic Produce Food lab, Workshop Weekly Bazaar Post gym meals

Type of Purchases: Planned Areas Used: Retail Food Lab Nursery

Type of Purchases: Planned or erratic Areas Used: Retail Cafe Nursery Food Lab

Type of Purchases: Planned or erratic Areas Used: Retail Cafe Nursery Food Lab

Ayooshi Jain // PID20078

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No. 1.

2.

3.

Space Function

User Profile

Cafe Informal and formal seating Retail Display Mini nursery Foyer Billing Counter Live Preparation counter Juice bar Kitchen Dry storage Cold storage Preparation counter Service area Final preparation area Food Lab Reception Dry storage Cold storage Individual preparation Counters Live mini herb and flower garden Fresh produce display Seating

4.

Retail Storage Dry/Cold area Billing counter Display shelves Entry lobby Mini collaborative counter Prepared food display

5.

Washroom/ Restrooms

Home Makers Age Group: 24-60 years

Students/ Outstation students Age Group: 15-30years

Local Families Age Group: NA

Activities Daily use items shopping Household items Buying Organic Produce Food lab, Workshop Weekly Bazaar

Activities Cafe - Dine In/ Online order Daily use items shopping Household items Ordering Organic Produce Weekly Bazaar Post gym meals

Activities Cafe - Dine In/ Online order Daily use items shopping Household items Buying Organic Produce Food lab, Workshop Weekly Bazaar Post gym meals

Type of Purchases: Planned

Type of Purchases: Planned or erratic

Type of Purchases: Planned or erratic

Areas Used: Retail Food Lab Nursery

Areas Used: Retail Cafe Nursery Food Lab

Areas Used: Retail Cafe Nursery Food Lab

Ayooshi Jain // PID20078

SERVICES

STORAGE AND SERVICES

Ayooshi Jain // PID20078

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ZONE 1 RETAIL

MAIN ZONE RETAIL

NURSERY

INDIVIDUAL PREP AREA

FOOD LAB

NUTRI CAFE

CASH DESK

SERVICES SERVICES

SEATING SPACE

RETAIL RETAIL

Ayooshi Jain // PID20078 Ayooshi Jain // PID20078

CAFE CAFE

NURSERY NURSERY

FOOD LAB FOOD LAB

NUTRI CAFE NUTRI CAFE

The G-Root Factory

RETAIL 1 RETAIL 1

CASH CASH

CASH DESK CASH DESK

INDIV INDIV AREA AREA

USP for each product

100

that promotes awareness

Collaborations

USER ONE A ceramic artist, 51 years old

USER TWO A Professor, 35 years old

USER THREE A Homemaker, 30 years old

Demographic group

Demographic group

Demographic group

• Craft Enthusiasts

• Professional

• Local

Age Group

Age Group

Age Group

• 30-55 yrs.

• 30-55 Yrs.

• 25-65 yrs Active hours • Evening hours / during event Type of usage • Interactive and collaborative Needs • Interactive spaces, Gathering spaces, Discussion spots, Multifunctional spaces.

Active hours

Active hours

• 2 hours

• 2-3 hours

Type of usage

Type of usage

• Sit, Relax, observe and experience

• Sit, Relax, Shop, eat, experience, learn

Needs • Relaxing spaces, Reading spaces, absorbing the information

Challenges • Lack of space to hold larger group discussions

Challenges

• Shortage of time to explore retail and have experience the cafe

Activities • Observing, Working, Meetings, Events.

Spaces

• Display Space, Hands-on working space, reading corners, seating niches, cafeteria, gathering spaces

Activities • Observing, Meetings, self-time, relaxing Spaces • Café spaces, pause points, information desk, retail display spaces

Needs • Relaxing spaces, Shopping, Interactive corners Challenges • Lack of interactive or experience based cafes around which permits longer hours of stay Activities • Observing, Meetings, self-time, relaxing, shopping, learning Spaces • Retail, cafeteria, exhibits, seating, gathering spaces.

Conceptual zonings

101

Objectives and Goals of the project

Overall Program Ideation

- To generate maximum revenue from the site.

- To increase footfall through introducing FnB & Retail as functions to the site - To increase maximum public engagement and interactive spaces.

- To involve maximum people of different age groups.

- To fill the gap of desired typology through the survey - To promote a learning environment, skill set when it comes to designing of clothing, jewelery, footwear.

- To give a platform for different designer to have their boutique in form of retail business and it integrating with a space for FnB helps to increase the involvement.

- To promote the style of performances related to apparel and jewelery designing - ramp shows.

- To provide an opportunity to FnB brand to have an expansion of an already developed cafe mode, space to establish one of its branch.

Workshop - 25%

Cafe - Repertwahr - 45%

Boutique - Nicobar- 30%

USP of the proposal : - Theatre and Cafe culture - Designer Boutique dealing in different set of fields along with workshop spaces.

FnB - Cafe : 680 sqmt. (35-40 people) Retail - Boutique : 470 sqmt. (25-30 people) Multi-Functional Workshop space : 350 people (15-20 people) Total Area : 1500 Sqmt.

Shagun Gupta // PID20315

Zoning Option 01 - End User Journey Mapping 02 : College Students

Maximum Interest Area

User 02 : College Students Demographics : Local| Food Enthusiasts Age Group : 25-45 Active Hours : 2-3 hours Types of Usage : Interactive, Entertainment, Relaxing Needs : Relaxing, Chilling, Chit-Chatting, Interacting, Entertaining, Enjoying good meal.

Activities : Self-Time, Relaxing. Observing, Meeting Spaces : Cafe, Pause Points, Information Desk, Congregation Space.

Shagun Gupta // PID20315

102

Zoning Option 02 - End User Journey Mapping 03 : Group of 2 women

Maximum Interest Area

User 03 : Group of two Women Demographics : Local | Homemaker Age Group : 30-55 Active Hours : 2-3 hours Types of Usage : Interactive, Engaging, Experiential Needs : Relaxing, Shopping, Interaction Activities : Observing, Self-Time, Styling Spaces : Retail, Cafe, Exhibits, Seating, Gathering, Display Areas.

Shagun Gupta // PID20315

Zoning Option 01 - End User Journey Mapping 03 : Group of 2 women

Maximum Interest Area

User 03 : Group of two Women Demographics : Local | Homemaker Age Group : 30-55 Active Hours : 2-3 hours Types of Usage : Interactive, Engaging, Experiential Needs : Relaxing, Shopping, Interaction Activities : Observing, Self-Time, Styling Spaces : Retail, Cafe, Exhibits, Seating, Gathering, Display Areas.

Shagun Gupta // PID20315

103

104

105

ID.4019 // Realization of Interior Projects : From Concept to Construction

Core Values and beliefs of the brand

Concept Creation // Ex.05

The brand has the core idea of amalgamating authentic food products from different states and make it available under one brand name. Their initial idea with only snacks was a hit and extending this idea into a full course meal is something they really believe that people will enjoy.

Also, Combining this fine-dine experience with a gripping activity that people would enjoy while eating is what they believe as their USP.

THE STATE PLATE

Goals of the brand: - To create a common platform to access regional foods of India easily across the globe - Help the local community and preserve the traditional foods - To increase the reach of traditional foods - A central space to bring the diverse cultural entities together

Muskan Sancheti and Raghav Jhawar are the founders of the ecommerce market place that sources authentic and regional food products from all the states of India.

The idea to create this platform started when they realized the lack of mass availability of regional products.

According to their analysis, more than three crore Indians are living away from their hometown and there is a huge market for native food.

They source the items from the local vendors and home cooks, helping the small businesse to sustain in this pandemic.

Their idea was highly appreciated by the media and public

Sri Sailesh.A // PID20356

User group 1(College Students)- Playful movement, Grab a meal, Informal sitting, Sing, Play music

Sri Sailesh.A // PID20356

106

Third Floor

Description

S.no

Private Zone

Service Corridor Service Room Staff personal Area Male Female Total

1 2 3

Public Zone Waiting Area Dining Area Performance Area / Celebration area Total Total Area

4 5 6

Fourth Floor

Description

S.no

Private Zone

Service Corridor Storage area Cold Storage Dry Storage Preparation Area Kitchen Area Vessel Washing Area Staff personal Area Male Female Total

1 2 3 4 5 6 7 8

Public Zone Waiting Area Dining Area Snack Outlet & e-commerce station Total Total Area

9 10 11

Area 20 Sq.m 30 Sq.m 10 Sq.m 10 Sq.m 70 Sq.m 50 Sq.m 435 Sq.m 100 Sq.m 585 Sq.m 655 Sq.m

Area 20 Sq.m 15 Sq.m 5 Sq.m 5 Sq.m 10 Sq.m 80 Sq.m 10 Sq.m 10 Sq.m 10 Sq.m 165 Sq.m 50 Sq.m 300 Sq.m 40 Sq.m 390 Sq.m 555 Sq.m

Sri Sailesh.A // PID20356

Vessel Washing Dining Area

Kitchen

Toilet & Wash Emergency Staircase

Prep Dry Storage

Wet Storage

Performance area

Dining Area Toilet & Wash

Staircase

Waiting Service Lift

Lift

Performance area

Lift Waiting

Storage

Service Corridor

Service Room S.Corridor

Ticket Counter and Entry

Toilet & Wash

Snack Outlet

Dining Area

Dining Area

Staircase

Service Lift

Sri Sailesh.A // PID20356

107

Lift In

Kitchen Area S.Corridor

Entry

Bubble Diagram for Fourth-Floor

Cut-Out Waiting Snack Outlet

Waiting

Exit from PVR

Staircase

Lift

Cut-Out

Service Corridor

S Lift

Third Floor Zoning

Emergency Staircase

Toilet & Wash

In

Entry

Bubble Diagram for Third-Floor

Service room

Staircase

Fourth Floor Zoning

S Lift

ID.4019 // Realization of Interior Projects : From Concept to Construction

Brand understanding Nappa Dori : The brand story

The brand identity

Nappa Dori is a brand with tremendous brand recall and equity, built patiently over the years. Nappa Dori products are designed with the core objective of offering international , contemporary and fashionable products of high quality.

Nappa Dori sells as ab up market brand, never as an inexpensive brand or in discount stores, it is an image brand or a cult brand.

The Trunk Bag Earthy Colours Handmade Leather Products

Romatic Traveller

PERSONALITY

PHYSIQUE

N A P P A

Brand philosophy Celebrating the Indian spirit Nappa Dori is a tribute to the rich tapestry of indian culture, architecture, urban icons, regional art, the Raj period, everything that personifies the visual world of India.

Empowering Indian craftsmanship Reviving traditional methods to work with leather and creating a resurgence in Indian craftsmanship, however focusing on creating distinctly designed objects de luxe.

Re defining Indian luxury A refreshing new perspective on applied design meeting contemporary lifestyles. Fashion is a frame of mind and embraces so much more than one's body.

Brand positioning Affordable luxury Nappa Dori is positioned in the affordable luxury segment. It Target well travelled, discerning and evolved audience that seek some thing exclusive.

Price point Price points between luxury and premium Rs 14000 Rs 60000 Luxury through design leadership and exclusive ambience with concept experiential store.

Refining luxury Design with a concept and usage of quality material has pushed Nappa Dori into the league of fastest growing luxury brand in India.

RELATIONSHIP

D O R I

Proud Reliable Trust worthy Travel partner

Indian sensibilities with global appeal Vibrant Contemporary

Nostalgia (Treasure) Mysticism Craftsmanship

SELF IMAGE

VINTAGE | CLASSIC | EXCLUSIVE | LUXURY

CULTURE

ESSENCE

REFLECTION Sophisticated Elegant Confident Opinionated Ambitious

Well travelled Adventurous Well defined notion of design

Nappa Dori has built it's reputation around the sensuous naturalness of it's leather and it's beautifully hand-crafted bags.

Nappa Dori Passion has made it an emerging leader in the field of leather, a timeless elegance that is rooted in the quality of the product and innovation of its design.

Core values “The brand values are always consistent and provide Nappa Dori a unique identity and great customer loyalty.”

Nappa Dori is a tribute to quintessential Indian sensibilities, blended prefectly with contemporary interpretations in design, material and craftsmanship. The indian love story being a global one, aspires everyone to the nostalgia, mysticism and romance of the historic landmarks, vibrant culture, landscape and an endless collection of eclectic modern icons.The Nappa Dori name is firmly rooted in Indian origins and literally translated means ‘leather and thread’.

Nappa Dori offer’s a unique mix of design and craftsmanship as it celebrates an era when every journey was glamorous and travels ventured to unfamiliar frontier to discover both themselves , as well as new places. Every handcrafted piece of Nappa Dori accessories or luggage is an expression of fine individuality. Embellishments adorn materials in sublte sophistication, carefully balanced to make a distinct statement that whispers elegance.

Natural | Craftsmanship | Innovation | Ecological

Target End-user Demographics The Nappa Dori buyer is successful , upwardly mobile, young at heart with a strong sense of independence The Nappa Dori consumer is likely to be : Between 20 -45 years old Belongs to a high income household.

Travels frequently Effortlessly stylish, never gaudy.

Has a strong commitment towards quality products which last long.

Students

Mid-age User

Outsiders (Mostly Students)

Sucheetra Pradhan // PID20360

ID.4019 // Realization of Interior Projects : From Concept to Construction

Program Target End user 1

Target End user 2

Target End user 3

Student Travel enthusiast Design Background Thought for Exclusivity

Mid-age User Upper - middle class Educators Bureaucrats

Outsiders (Mostly Students) Frequent Traveller Journalists Make Planned Purchases

Program/Spaces -

Program/Spaces -

Program/Spaces -

- Boutique Store | Retail

- Boutique Store | Retail

- Boutique Store | Retail

Display Space | Stands Display Wall Cabinets Reception | Billing counter

Occupancy - 35-50

Display Space | Stands Display Wall Cabinets Reception | Billing counter

25%

- Workspace

10%

5 - Karigar

8 -10

- Exhibition Space

- Exhibition Space

Display Space | Stands

Display Space | Stands

20 - 30

15%

- Cafe | Club

20 - 30

30 - 40

10%

Work counter with 4 seats - 2 ( 6’x4’) Storage

10%

8 -10

20%

- Exhibition Space Display Space | Stands

20%

20 - 30

10%

- Cafe | Club

2- seater - 4 4- seater - 4 6 - seater - 3 Work Conducive Space Pantry | kitchen

40%

5 - Karigar - DIY workstation

- Cafe | Club

2- seater - 4 4- seater - 4 6 - seater - 3 Work Conducive Space Pantry | kitchen

30 - 40

10%

Work counter with 4 seats - 2 ( 6’x4’) Storage

10%

20%

Work counter with seater - 5 ( 4’ x3’) Storage

- DIY workstation

Work counter with 4 seats - 2 ( 6’x4’) Storage

35 - 50 - Workspace

Work counter with seater - 5 ( 4’ x3’) Storage

- DIY workstation 8 -10

30%

- Workspace

Work counter with seater - 5 ( 4’ x3’) Storage

5 - Karigar

35 - 50

Display Space | Stands Display Wall Cabinets Reception | Billing counter

2- seater - 4 4- seater - 4 6 - seater - 3 Work Conducive Space Pantry | kitchen

30%

30 - 40

40%

Sucheetra Pradhan // PID20360

108

Target End User 1 - Zoning Diagram

Display

Display

Display

Display

Bill Desk Seating Seating

Exhibit

Display Seating

Exhibit

Seating

Exhibit

Workspace

Boutique Store | Retail Workspace DIY workstation Cafe | Club Exhibition Space

DIY station

Sucheetra Pradhan // PID20360

Target End user 3 - Zoning diagram

Display Display

Display

Display

Seating

Seating

Bill Desk

Seating

Seating

DIY station Workspace

Boutique Store | Retail Workspace DIY workstation Cafe | Club Exhibit

Sucheetra Pradhan // PID20360

109

Exhibit

Exhibition Space

Triveni Kala Sangam imparts classes for Art, Indian Classical Dances and Indian Classical Music.

Shridharani Art Gallery Triveni Art Gallery Triveni Auditorium Sculpture court

TRIVENI KALA SANGAM

Established in 1960 by ( late ) Padma Shri Smt. Sundari K Shridharani and designed by the celebrated architect, Joseph Allen Stein, Triveni has been the cultural melting point for the National Capital since 1960.

‘Confluence of arts’

Lecture rooms Amphitheater

ART

A not-for-profit organization that does not take any donations, and has been for the last 6 decades offering a wide range of opportunities to artists and art enthusiasts.

Children’s open art gallery Art Heritage Gallery

DANCE

Art Pilgrim I & II

MUSIC

Triveni Cafe

Vibhuti Kathpalia // PID21396

Decibel levels

Footfall

Natural light v/s frontage Natural light

Low High Arts

Cafe

Cafe

Library

Photography

Crafts

Dance

Crafts Crafts

Photography Arts

Music

Frontage

Arts Library Foyer + Gallery

Low Performance Foyer + Gallery

Foyer + Gallery

Library

Performance Music

Dance

Retail Cafe

High

High

Performance

Music Dance

Photography

Natural light

Vibhuti Kathpalia // PID21396

110

Teenager; Age 16

Working Professional; Age 35

Cafe

Senior Citizen; Age 62

Cafe

Crafts

Crafts

Library

Arts

Foyer + Gallery

Music

Cafe

Crafts

Library

Arts

Photography

Foyer + Gallery

Music

Dance

Performance

Library

Arts

Photography

Photography Foyer + Gallery

Music

Dance

Performance

Dance

Performance

Vibhuti Kathpalia // PID21396

- Driving force for other functions

Cafe

Cafe - Ample glare free natural light from North - Waiting zone for cafe

Library

Crafts

- Frontage - High visual activity

Arts

Foyer + Gallery

Arts

Performance

Foyer + Gallery

- Frontage - High visual activity

Dance

Vibhuti Kathpalia // PID21396

111

Performance

- Central access - Crowd puller

Dance

Photography Music

Library

Crafts

Photography Music

- Natural light - Crowd puller

Peer Learning

Needs Needs

Challenges

At vulnerable age, socialising is unsafe.

Don’t have a place with less distractions to work No dedicated space for yoga/ meditation for peacefully. well-being.

Safety concerns due to COVID. No space for socialisign organisinggroup club work.

No opportunity for and collaboration/ meetings.

Yoga / DEDICATED DESKS

ClubPlay area Yoga Individual / meeting workstations Meditation area area

RESTAURANT

Cafe/ COUNTER Restaurant

Client Meetings

Type of usage

Individual Work

Individual Collaborative Interactive Needs

Exercise

Silent environment for online office meetings.

Conduct occasional team meetings.

Conduct ot attend on-line or offline job interviews.

Classroom environments for smaller groups of students.

Leisure and fitness activity options.

Refreshments.

Meals Socialise

Challenges

Engineering Design Culinary Management

Arts Commerce Research School (6th - 12th) Active Hours (A.M.)

10 yrs - 18 yrs 18 yrs - 24 yrs Type of usage

Individual / Group Collaborative Interactive Needs

Silent environment for attending online classes.

Interact with industry professionals.

Collaborate in projects.

Classroom environment for smaller groups.

Refreshments.

Hobby/ craft zones/ leisure Break-out spaces/ play area.

Activities

Attend Online Classes

Spatial Requirements

Meals Play Time Peer Learning Hangout

Don’t have a place with less distractions to work peacefully.

Safety concerns due to COVID. No opportunity for collaboration/ group work.

Spatial Requirements

Meeting rooms Leisure activity area

Cafe/ Restaurant

Gymnasium

Flexible classrooms Play area

RECEPTION

Demographic group

LIBRARY

GYM

TOILETS

Library

Club meeting area

Yoga / Meditation area

GYM

TOILETS

GYM

LIBRARY

COUNTER

Demographic group

Retirees School and College Students

Activities

HOT DESKS

Demographic group

Attend Workshops Team

Book clubs Workshops Engineering Design Culinary AgeManagement group

Meetings Bake Sale Interviews Advertise services basedClient on Meetings cooking and baking

Age group

60 yrs + 10 yrs - 18 yrs

Type of usage Group meetings.

Individual Group Light fitness/and wellness activities Collaborative Interactive Needs

Individual Retail Work based

Library or similar facilities.

Needs Well-being and light fitness.

Silent environment for attending Socialise and interact. online classes.

Group activities to spend time.

Interact with industry professionals.

Collaborate in projects.

Classroom environment for smaller groups.

Refreshments.

Hobby/ craft zones/ leisure Break-out spaces/ play area.

Challenges

Exercise Exercise Socialise Meals Socialise

NotChallenges enough exposure for service.

Worried about develpoment online Don’t havechild’s a placeoverall with less distractionswith to work education format and low peacefully. retention.

Safety concerns due to COVID. NoRECEPTION space for interactions and exercise.

Individual workstations

Yoga / Meditation Individual CONFERENCE/ area CLASSROOM workstations

Cafe/ Restaurant

RESTAURANT

Cafe/ Group COUNTER Restaurant meeting LIBRARY areas

Activities

Organise andAttend Attend Club Online Meetings Classes Workshops Socialise

Demographic grou

H

Weekend c Bakers Craft enthu Household Age group

Group Book Work Reading Attend Hobby Exercise Classes Peer Learning

25 yrs - 6

Type of usage

Retail Advertising Workshops Needs

Meals Play Time Peer Learning

To display a Attend and Distraction children.

Relax and r Exercise/ y

Hangout

AtChallenges vulnerable age, socialising is unsafe.

No dedicated meditation for Don’t have aspace place for withyoga/ less distractions to work well-being. peacefully.

No spaceconcerns for socialisign organising club Safety due toand COVID. meetings.

No opportunity for collaboration/ group work.

Challenges

Not enoug Worried ab education f retention.

Spatial Requirements

HOT DESKS

Spatial Requirements

DEDICATED DESKS

Activities

Active Hours (A.M.)

18 yrs - 24 yrs

Spatial Requirements

Group discussion areas

Arts Commerce Research Active Hours (A.M.)- 12th) School (6th

Type of usage

Needs To display and market their services.

Attend andenvironment conduct workshops.

Silent for online office Distractionfree environment for meetings. children.

Conduct occasional team meetings.

RelaxConduct and rewind occasionally. ot attend on-line or offline Exercise/ yoga. job interviews.

Classroom environments for smaller groups of students.

Leisure and fitness activity options.

Refreshments.

Challenges

GYM

Uttara Haridas // PID20383 Uttara Haridas // PID20383

Activities

Home Makers Working Professionals

Demographic group

Weekend cloud kitchens DEDICATED DESKS Bakers Entrepreneurs CONFERENCE/ CLASSROOM CraftCorporate enthusiasts employees Workshops Household Private consultants RESTAURANT Age group Active Hours (A.M.) Teachers COUNTER Group Age group Active Hours (A.M.) Work 25 yrs - 60LIBRARY yrs Attend 25 yrs - 55GYM yrs Hobby TOILETS Type of usage Classes Retail Type of usage Advertising Peer Individual Workshops Learning Collaborative Needs Interactive

Challenges

Don’t have a place with less distractions to work peacefully.

Safety concerns due to COVID. No space for interactions and exercise.

Group meeting areas

School and College Students

Age group

25 yrs - 55 yrs

Individual workstations

Demographic group

TOILETS

Interviews

Active Hours (A.M.)

Cafe/ Restaurant

GYM

GYM

Age group

At vulnerable age, socialising is unsafe.

No dedicated space for yoga/ meditation for well-being.

No space for socialisign and organising club meetings.

TOILETS

LIBRARY

Entrepreneurs Corporate employees Private consultants Teachers

Team Meetings

COUNTER

LIBRARY

RECEPTION Activities

Working Professionals

RESTAURANT

Space for sale and advertising of homemade products

Meditation area

CONFERENCE/ CLASSROOM

Cafe/ Restaurant

Exercise

Spatial Requirements

HOT DESKS

Group Cafe/ Flexible Library discussion classrooms Restaurant areas

Uttara Haridas // PID20383 Uttara Haridas // PID20383

Demographic group

DEDICATED DESKS

RECEPTION Spatial Requirements

RESTAURANT

Cafe/ Yoga Individual / Meeting Space for sale Restaurant Meditation workstations rooms and advertising area of homemade Group Leisure products Gymnasium Cafe/ meeting activity Restaurant areas area

CONFERENCE/ CLASSROOM

Not enough exposure for service.

Worried about child’s overall develpoment with online education format and low retention.

Spatial Requirements Spatial Requirements

Book Reading

Challenges

TOILETS

Hangout

Socialise

COUNTER

Don’texposure have a place with less distractions to work Not enough for service.

Worriedpeacefully. about child’s overall develpoment with online Safety concerns due to COVID. education format and low No space for interactions and exercise. retention.

Socialise

Active Hours (A.M.)

60 yrs +

Library or similar facilities.

Well-being and light fitness.

Socialise and interact.

Group activities to spend time.

Exercise

LIBRARY

Peer Learning

Age group

Needs

To display and market their services.

Attend and conduct workshops.

Distraction- free environment for children.

Relax and rewind occasionally.

Exercise/ yoga.

COUNTER

Play Time

Organise and Attend Club Meetings

Book clubs Workshops

Group meetings.

Light fitness and wellness activities

Retail based

RESTAURANT

Meals

Activities

Type of usage

Retail Advertising Workshops Needs

Library or similar facilities.

Silent environment for attending Well-being light fitness. online and classes.

Socialise andwith interact.

Interact industry professionals.

Group activities to time.

Collaborate in spend projects.

Classroom environment for smaller groups.

Refreshments.

Hobby/ craft zones/ leisure Break-out spaces/ play area.

Challenges Challenges

Spatial Requirements Spatial Requirements

Cafe/ Restaurant

Individual / Group Group meetings.

Collaborative LightInteractive fitness and wellness activities

TOILETS

Type of usage

RESTAURANT

group work.

Type of usage Type of usage

Advertise services based on cooking and baking

LIBRARY 25 yrs - 60 yrs GYM

CONFERENCE/ CLASSROOM

Challenges Challenges

Book Attend Reading Hobby Classes Exercise

Retirees

Bake Sale

Active Hours (A.M.)

COUNTER

DEDICATED DESKS

Needs

Exercise Silent online office To display andenvironment market theirfor services.

Exercise meetings.

Attend and conduct workshops.

Conduct occasional team meetings.

Distraction- free environment for Meals children.Conduct ot attend on-line or offline Socialise jobrewind interviews.

Relax and occasionally.

Classroom environments for smaller Exercise/ yoga.

Socialise groups of students.

Leisure and fitness activity options.

Refreshments.

10 yrs - 18 yrs 60 yrs + 18 yrs - 24 yrs

Age group

CONFERENCE/ CLASSROOM

Hangout

Retail based

Socialise Group Work

Active(A.M.) Hours (A.M.) Active Hours

Demographic group

Attend Workshops

DEDICATED DESKS

Peer Learning

Individual Work

Retail Individual Advertising Collaborative Workshops Interactive

BookEngineering clubs Design Workshops Culinary Management Age group Age group

Activities

Home Makers HOT DESKS Attend Organise Online and Attend DEDICATED DESKS Arts Weekend cloud kitchens Classes Club Commerce Bakers CLASSROOM Meetings CONFERENCE/Craft Research enthusiasts Workshops School (6th - 12th) Household RESTAURANT

CONFERENCE/ CLASSROOM

Play Time

cooking and baking

Type of usage Type of usage

Needs

Meals

Advertise servicesClient Meetings based on

Demographic group

School and College Students Retirees

DEDICATED DESKS

25 yrs - 25 60 yrs - 55 yrs

Bake Sale Interviews

RECEPTION

ActivitiesActivities

Demographic Demographic group group

HOT DESKS

RECEPTION Peer Learning

Active Hours Active (A.M.) Hours (A.M.)

Attend Team Workshops Meetings

HOT DESKS

Attend Hobby Classes

ctions to work

s

Entrepreneurs Weekend cloud kitchens Bakers Corporate employees Private consultants Craft enthusiasts Teachers Household Age group Age group

Group Work

Activities

Activities

Working Professionals Home Makers

RECEPTION

Workshops

Demographic group Demographic group

HOT DESKS

Attend Online Classes

HOT DESKS

Activities

RECEPTION

s

Spatial Requirements

Space for sale Cafe/ Meeting and advertisingRestaurant rooms of homemade products Leisure Gymnasium activity area

Cafe/ Restaurant Flexible classrooms Club meeting Play area area

Spatial Requireme

Library Group discussion areas Yoga / Individual Meditation workstations area

Cafe/ Restaurant

TOILETS

Uttara Haridas // PID20383

112

Yoga Medita area

Cafe Restaur

Uttara Haridas // PID20383

ZONING 4

Uttara Haridas // PID20383

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5

6

Brand Understanding

“The people of Jamnagar”

The 500 year old city of Jamnagar boasts itself on its rich tradition and its effortless ability to embrace modernity. Jamnagar residents believe in enjoying life to the fullest in their own unique and colorful way

The otla acts as a sort of communication zone between outsiders and the residents of the house.

Typically in an otla, there is a row of columns supporting a wooden facade. The otla is often carved

Vibrant

has led to a better lifestyle of the people. Popularly known as the ‘Oil City of India’, Jamnagar (formerly

500 years later the city has transformed itself into a prosperous economic hub with strong deep-rooted traditions.

“The extended plinth“

Colourful

Jamnagar is a city with modern outlook blended with economic prosperity. The constant growth of the city

Nawanagar) was first built in 1540 AD as the capital of the princely state of Nawanagar. Today, more than

Otlo

Cultural

Halar

and decorated profusely, to show the social and economic standing of the household. The otla

Local Prosperity

is built as an architectural element holding the space of the house and the street in constant flux.

Economical

In the Indian philosophical framework, space is constituted in the relationship between the inner and the outer space. It is not a simple addition of the inner and outer space, neither can it be simply divided into inner and outer.

Budget friendly

Dhyey Chag// PID20106

Target Audience

Goals • • • • •

To bring in maximum amount of foot falls.

To generate finances more than the rental income.

To develop a brand with a future expansion potential.

To attract various types of people with different age groups and characteristics.

To give a platform where youths can play interactive games rather than spending time virtually.

Objective After understanding the needs of people with different age groups and characteristics a design with a unique user experience, giving a visual appeal through the look and feel of the space and fulfilling the customer needs along with taking care of stakeholder’s financial investment and its return shall be the ultimate objective of the project.

Gender:Male

Gender:Female

Gender:Female

Gender:Male

Gender:Male

Age Group :18-25

Age Group :25-40

Age Group :40-55

Age Group :40-55

Age Group :15 -22

Occupation :College going Medical Student

Occupation :Home Maker

Occupation :Home Maker

Occupation :Businessman

Occupation :Higher Secondary School Student

Native:Nadiad, Gujarat

Native:Jamnagar, Gujarat

Native:Jamnagar, Gujarat

Native:Jamnagar, Gujarat

Native:Jamnagar, Gujarat

Behavior :Introvert and studious

Behavior :Extrovert

Behavior :Outspoken

Behavior :Frank and rigid

Behavior :Active , Extrovert , interactive

Interests :Reading , Listening to music , Foodie

Interests :Shopping , Travelling , Foodie

Interests :Cooking , Socialising , Shopping local handloom and handicraft

Interests :Movies and Local Drama for entertainment , Socializing , Foodie

Interests :Gaming , Sports , foodie , Listening to music , watching sports, shopping fast fashion

Fears & Challenges:Doesn’t encourage going to crowded place. Finds it challenging to talk to people openly.

Fears & Challenges:Cant drive a car while comfortable with a 2 wheeler. Faces challenges when needed to go far for shopping or in the other city to get branded stuff

Fears & Challenges:Uncomfortability with online shopping and tech . Spending more time at home seems challenging

Fears & Challenges:Sudden inflation, incompatibility with tech and fear of getting far from friends due to lessening of social gathering due to food deliveries, online shopping etc.

Fears & Challenges:Lack of peer interaction.

Less number of food outlets reducing number of hangout places

Affordability :12,000/- for personal expenditure excluding hostel stay

Affordability :30,000/- for personal expenditure including household purchase

Affordability :25,000- 30,000/- for personal expenditure including household purchase

Affordability :40,000/- for personal & family expenditure

Affordability :5000-7000/- per month for personal expenditure

Wants and Needs:Somewhere feels the lack of good food at an affordable rate being a college student. Needs a place to read and grab a bite in not so crowded place.

Wants and Needs:Wants a place where she can shop branded or good quality clothes at a budget price in close vicinity. Also needs a place to grab a snack bite nearby while shopping.

Wants and Needs:Wants a place where they can do shopping / window shopping while chit chat with friends at the same time to spend more time.

Wants and Needs:A place to handgout with friends and have food along with some activities for spending time but at a budget.

Wants and Needs:Wants a place to hang out with friends and have various cuisines at a reasonable rate along with other activities like gaming and sports café .

Dhyey Chag// PID20106

114

Target audience

Activities / Spaces Eatery

BOH Kitchen

Live Counters Cash Counter Ingredient picking Area

30%

In door Dining Outdoor Dining Washrooms Storage

Food Retail Outlet Snacks Wall Display Sweets Counter Display

40%

Snacks counter Display Live snacks prep area

Gender:Female

Gender:Female

Gender:Male

Age Group :25-40

Age Group :40-55

Age Group :18-25

Occupation :Home Maker

Occupation :Home Maker

Occupation :College going Student

Native:Jamnagar, Gujarat

30%

45%

Native:Jamnagar, Gujarat

Native:Nadiad, Gujarat

Behavior :Extrovert

Behavior :Outspoken

Behavior :Introvert and studious

Interests :Shopping , Travelling , Foodie

Interests :Cooking , Socialising , Shopping local handloom and handicraft

Interests :Reading , Listening to music , Foodie

Fears & Challenges:Cant drive a car while comfortable with a 2 wheeler. Faces challenges when needed to go far for shopping or in the other city to get branded stuff

Fears & Challenges:Uncomfortability with online shopping and tech . Spending more time at home seems challenging

Fears & Challenges:Doesn’t encourage going to crowded place. Finds it challenging to talk to people openly.

55%

20%

Cash Counter Affordability :30,000/- for personal expenditure including household purchase

Interactive Hub Hopscotch Kancha

30%

Satoliya Board Games Spillover Space / Other Games

Wants and Needs:Wants a place where she can shop branded or good quality clothes at a budget price in close vicinity. Also needs a place to grab a snack bite nearby while shopping.

Affordability :12,000/- for personal expenditure excluding hostel stay

Affordability :25,000- 30,000/- for personal expenditure including household purchase

15%

35%

Wants and Needs:Wants a place where they can do shopping / window shopping while chit chat with friends at the same time to spend more time.

Wants and Needs:Somewhere feels the lack of good food at an affordable rate being a college student. Needs a place to read and grab a bite in not so crowded place.

Dhyey Chag// PID20106

Bubble Diagram Physical Games

Board Games

Live Prep

Cash Counters

Entertainment Hub

Storage

Counters Washrooms

Sweet Counter Display

Snack Counter Display

Eatery

Snacks Display Wall

Ingredient Picking Zone

Retail Shop

Spillover Space

Indoor Seating

Outdoor Seating BOH Kitchen

Cash Counter

Live Snacks Prep Area

Physical connect Visual connect

Dhyey Chag// PID20106

115

ID.4019 // Realization of Interior Projects : From Concept to Construction

Brand Understanding // Ex.05

Prachi Jindal | PID20242

ID.4019 // Realization of Interior Projects : From Concept to Construction

User 03- Baby Boomers

Prachi Jindal | PID20242

116

ID.4019 // Realization of Interior Projects : From Concept to Construction

User 04- Staff

Prachi Jindal | PID20242

ID.4019 // Realization of Interior Projects : From Concept to Construction

Zoning Option 01

Prachi Jindal | PID20242

117

Zoning Day| Night 3

1.

3

1

2

2

10

10

4

4

5

5

8

8 9

9

1.

2.

3.

Entry Reception 7 Mannequin 6 Display/Waiting 9 9 4. Consultation Room 5. Foyer/Dance 8 Stage 7 7 9 9 6. Retail 7. Try-Out Pods 8. Ramp 9. Expert Stop Caption: de Mode - The store brings the pomp and show of the fashion to the neighbourhood.

10.

Café Défilé /Lounge 10 am – 7pm

7

6

8

7

7

7:30pm – 11pm

Shivani Vijay // pid20325

Zoning User Journey Window Shopping

Entry

Exit

Stops Consultation

User -2 User -1 A newly married homemaker going for a A College Student visiting mall after friend’s marriage coming for beauty service 4pm class for Window Shopping Caption: Défilé de Mode - The store brings the pomp and show of the fashion to the neighbourhood. consultation.

Relax + Shopping

User -3 A group of old bachmates meeting for a reunion party in evening to indulge in some shopping party.

Shivani Vijay // pid20325

118

Zoning User Journey

Entry

Exit

Stops

% Time Spent

Window Shopping

30 25

1

1

1

Entry Reception Foyer User -1 A College Student visiting mall after Caption: Défilé de Mode - The store brings the pomp and show of the fashion to the neighbourhood.

4pm class for Window Shopping

Retail

25

Try-Out Pods

Studio

25

25

Try-Out Pod

Studio

2

Ramp

15 Cafe

Shivani Vijay // pid20325

Zoning User Journey

Entry

Exit

Stops

% Time Spent

Consultation

30

1

Entry

1

10

Reception Consul tation

User -2 A newly married homemaker going for a friend’s marriage coming for beauty service Caption: Défilé de Mode - The store brings the pomp and show of the fashion to the neighbourhood. consultation.

Shivani Vijay // pid20325

119

Expert Stop 1

3

5

Retail

Waiting Room

Module.3 Schematic Design

120

Exercise 06 // Volumetric Explorations

Exercise 07 // MEP Integration

Individual Direction // Design Development and Generating BOQ

121

Volumize.

Integrate.

Resolve.

122

m3.06 & 07 Exercise 06: Volumetric Explorations The journey maps were an indicator denoting the way in which each user group will use the space and how the allocation of different activities hinder or allow the user to experience the overall site. This allowed the students to explore different zoning diagrams and configure which of the exploration suits their site the best.

To be able to navigate within the space and make the best space utilization for the site, the students must also try and explore how the allocation of activities affects their overall volume within the site. These explorations are a starting point for creating space plans and act as a good benchmark for trying and testing different opportunities that the space has to offer.

The concept schemes developed within the 3rd and 4th week shall now have to be contained within the zoning plans so that the space is visualized conceptually and at the same time practically.

123

PRIVATE OFFICE

TOILET AREA

CAFETERIA STYLE- SEATING

PRIVATE OFFICE

STEPPED SEATING CONFERENCE ROOM

UTILITY ROOM INDOOR LAWN CENTRAL COURTYARD UP

RECEPTION AREA

CONFERENCE ROOM

ADMIN AREA

ENTRANCE STEPPED SEATING OUTDOOR SEATING

OUTDOOR SEATING

PANTRY TOILET BEDROOM-1 TOILET AREA

BEDROOM WITH BUNK BED

BEDROOM-2

CAFETRIA

TOILET AREA

BAR AREA

TOILET

TOILET LIVING ROOM

RECEPTION LOBBY

GAMING LOUNGE

BEDROOM-3

OUTDOOR SEATING OUTDOOR SEATING

124

THINK TANKS PRIVATE OFFICE

INDOOR LAWN

THINK TANKS PRIVATE OFFICE

MEETING ROOM

CENTRAL CORE VEGETATION

HOT-DESKS MEETING ROOM

SERVICE CORE

HIGH SEATING

HIGH SEATING BARISTA

125

920

340

225

Storage ~280 sft

Private Workstations x 8

Curator's Office

Server Room

~130 sft

~300 sft

~100 sft

Meeting Room 2

1200

420 225

8 pax ~220 sft

Event Venue (enclosed)~1450 sft

400

420 0.30 0.15

(Facilities Mgmt) ~180 sft

3.30 3.15 3.00

3.30 3.15 3.00

0.45 0.60

2.85

2.85 2.70 2.55 2.40

1100

2.70

380

Meeting Room 2 8 pax ~220 sft

Stepped Object Display

420

0.00

2.55 2.40 2.25 2.10 1.95 1.80 1.65

0.15

485

0.30

2.25 2.10 1.95 1.80 1.65 1.50

245

20 pax ~750 sft

6 pax ~190 sft

1.20 1.05 0.90 0.75 0.60 0.45 0.30

1050

1.35 1.20 1.05 0.90 0.75 0.60 0.45

Shared Workstations

Meeting Room 3

1.50

215

8 pax ~220 sft

1.35

Conference Room 8 pax 220 sft

Meeting Room 2 1880

400

4 pax Workspace

0.15

1200

Reception / Check-In 400 625

Workshop Area Movable Platform

900

~800 sft

Landing / Stage

400

410

650

410

230

~100 sft

ENTRY - 02

Landing / Stage 1090

470

500

285

Retail Display

0.00

Projector Screen / Digital Display - Screening

462

600

805

265

1350

Event Venue

225

90

1250

Configuration : Display Exhibition (enclosed)

200

225

Retail Alley ~650 sft

Cafeteria Counter ~200 sft

363

Check-In/ Reception ~150 sft

Cafeteria Seating ~800 sft

965

615

POS ENTRY - 01

~150 sft

930

250

Ground Floor Plan - L3

Mezzanine Floor Plan

GIF to be added

All Dimensions in Centimetres.

All Levels in Metres

Rohit Garabadu // PID 21287

DELIVERABLES :

HVAC Framework

-AHU -Tap-off points -Ducting layout -Supply / Return diffuser points -Trap doors -HVAC BOQ

ELECTRICAL Framework

Rising Main MCCB

MCB-PDB

MCB-LDB

MCB-AHU

MCB-Spare

DELIVERABLES : -Placement of DBs -Tap-off points -Raceways/Cable trays -Electrical SLD -Lighting Layout -Electrical BOQ

FIRE SAFETY Framework DELIVERABLES : -Sprinkler Layout -Tap-off points -Alarm / Comm. system layout

PLUMBING Framework DELIVERABLES : -Ducts -Tap-off points -Plumbing SLD

SKYVIEW

SITE SERVICES ANALYSIS

Discussion with Praveen Kumar

MEP Consultant, Colliers International

Rohit Garabadu // PID 21287

126

Rohit Garabadu // PID 21287

Rohit Garabadu // PID 21287

127

De-constructing the geometry

128

129

ID.4019 // Realization of Interior Projects : From Concept to Construction LVL.+750

03

TOILET 1500 x 2400

TOILET 1500 x 2400

Area Statement // Ex.06

LVL.+150

TOILET 1390X

UP

GREEN ROOM - 2 7570 x 4914

CHANGE ROOM

TOILET 1500X GREEN ROOM-4 4100x3100

GREEN ROOM - 3

5495x4200 LVL. +900

WOODEN

Ground Floor

LVL : + 900

375 mm wide granite counter

LVL : + 900

BENCH

LVL : + 750

UP

LVL : + 750

LVL : + 750

UP

LOBBY 7500 x 21030 LVL : + 750

MULTIPURPOSE HALL 12000 x 12000

COLUMN AS/STR.

D/V

1500mm

wd. ver.

Washroom 02 20 sqm.

Washroom 01 9 sqm.

LV L + 65 0

65-70 people 60

4740

31 RAMP UP

2970

300

DN

450

Kitchen Area 70 sqm.

2970

6690

DN

DISPLAY AREA

BINDING ELEMENT FUNC. AS A RETAIL

DISPLAY AREA

DISPLAY AREA

01

10690

4 people

11165

300

COMMUNITY SITTING SPACE

LIFT 2000X 1600

INFORMAL SITTING DOUBLE HEIGHTED

BILLING COUNTER FOR CAFE SPACE

DISPLAY AREA COMMUNITY SITTING SPACE

Double Height 12545 X 7480

4185

INDIVIDUAL SITTING SPACE

DISPLAY AREA

DISPLAY AREA

BILLING COUNTER RETAIL

SITTING AREA

SITTING AREA

25 people

VIEWING MIRROR

Twice a week collaborating with different designers

COUNTER

6545 Ramp 1.2 mt wide

UP

7520

DISPLAY AREA

COUNTER

Ramp 1.2 mt wide

LVL+750

UP

1860

Multi-Functional Workshop Workspace : 200 sqm.

Studio space : 40 sqm.

Storage area : 20 sqm.

Total : 260 sqm.

Down Lobby 70 sqm.

LVL+150

DISPLAY AREA

450

25 sqm.

6-7 sqm.

310 sqm.

10 people 7 people 7 people

Entrance 02

140 sqm.

67.5 sqm.

67.5 sqm.

DISPLAY OF WALL ART WORK

CHANGING ROOM AREA

UP

Retail - Boutique Apparel : Footwear : Accessories : Display Area : Waiting Room : Changing Room : Total :

60

375 sqm.

6 sqm.

70 sqm.

20 sqm.

470 sqm.

31

FnB - Repertwahr Indoor Sitting : Cashier: Kitchen : Storage : Total :

LVL : +150 LV L: + 30 0

Storage 20 sqm.

Glazing

7520 UP

Main Entrance 01

Shagun Gupta // PID20315

02

First Floor w.c

03

bath

w.c

TOILET(F) 3450X3250

ROOM 3200X3700

bath

DORMITORY-1 9550X6939(11 nos. bed) LVL : + 4500

MANQUINS

PANTRY 1500x 3655

600MM. WD. WARDROBE

SITTING AREA

UP

TOILET (M) 3070X 4735

DN

LVL : + 4500

CATALOGUE DISPLAY

PANEL FOR SKETCHES

w.c DORMITORY-2 11250X5130(10 nos. bed) LVL : + 4500

w.c bath bath

STUDIO SPACE

MANQUINS

ROOM 4706X2143

MANQUINS DISPLAY AREA - DESIGNS

MATERIAL DISPLAY

PARTITION MANQUINS

WORKSTATION

BENCH

TERRACE LVL : + 4500

LVL+4600

DISPLAY AREA - DESIGNS GATHERING DISCUSSION SPACE

WROUGHT IRON RAILING

LVL+4550

LVL+4400

SHOWCASING DESIGNS ON MANEQUIN DISPLAY

WORKSTATIONS

WORKSTATIONS

COLUMN AS/STR.

STAGE BELOW

C14

MATERIAL LIBRARY

WORKSTATIONS

FABRIC DISPLAY

FOLDING AREA

Washroom 01 15 sqm.

20

00

UTILITIES FOR WORKSHOP

Workshop - 25%

Shagun Gupta // PID20315

Storage 5 sqm.

Gallery to workshop area

LVL : + 3400 HOME WARE DISPLAY

27

5 DISPLAY OF WALL ART WORK

13220

ACCESSORIES FOR DISPLAY

COMMUNITY SITTING SPACE

MANEQUINS

HOMEWARE & ACCESORIES DISPLAY

VIEWING MIRROR

01

COMMUNITY SITTING SPACE

2890

Mezzanine 36 sqm.

LVL+4350

WALL DISPLAY

Cafe - Repertwahr - 45%

Boutique - Nicobar- 30%

STORAGE AREA

INDIVIDUAL SITTING SPACE

LIFT 2000X

SITTING AREA

1600

ACCESSORIES FOR DISPLAY

Double Height 12545 X 7480

PLANTERS

LVL+4550

INDIVIDUAL SITTING SPACE

LVL+4400

VIEWING MIRROR

STEPPED SITTING SPACE AVOIDING VISUAL HINDRANCE

SITTING SPACE WAITING AREA

ACCESSORIES FOR DISPLAY

ACCESSORIES OF DISPLAY

VIEWING MIRROR

SITTING AREA

VIEWING MIRROR SITTING AREA

SITTING AREA

Total Area : 1050 sqm.

02

130

Site 3d Axometric - Bindidng Element and its Transformation

Shagun Gupta // PID20315

Shagun Gupta // PID20315

131

Zoning // Ex.05

Service Arena

Service Area

Ramp Consultation Room

Framed Display

Display Arena

Counselling Room Reception

pvt. Service Area Entry Cafe /Lounge

Daycare

Accessories Display

Shivani Vijay // pid20325

Shivani Vijay // pid20325

132

Shivani Vijay // pid20325

Partial Experience of Entry into the Retail

Shivani Vijay // pid20325

133

Entrance is designed with inspirations from a rock-cut cave architecture with narrow path and darkness. Abstraction is made using Timber as the prime material .Subtle lights provided in between the wooden members resonates the features of an Indian cave,.

Entrance to the restaurant- Only at Third Floor

Sri Sailesh.A // PID20356

Music performance is situated at the centre around which the fine-dining experience is provided. No access is provided in-between the two floors through the central cut-out and it seems like a mezzanine floor through which maximum visual access is provided form either of the floors.

Third Floor- View of the central performance area Abstraction of Indian Rock-cut Architecture using Timber

Sri Sailesh.A // PID20356

134

Different material is used in the fourth floor to distinct the floors and cardboard as a material is very light weight and can be designed to sound acoustically good.

Fourth Floor- View of the Dining and performance area

Existing capital of the column is further developed as performance area at different levels but not distorting the visual harmony.

Sri Sailesh.A // PID20356

Service Shaft throught the building Cooling Tower at the Terrace Fourth Floor Third Floor Second Floor First Floor Ground Floor Basement-1 Basement-2

Chiller at Basement

Area of Intervention AHU Sri Sailesh.A // PID20356

135

Shaft- Plumbing, Electrical

Shaft- Plumbing, Electrical

Shaft- Plumbing, Electrical

Uttara Haridas // PID20383

136

Uttara Haridas // PID20383

Uttara Haridas // PID20383 Uttara Haridas // PID20383

137

Performance Music Studio Library

Dance Studio

Foyer

Crafts Studio

Gallery

Cafe

Vibhuti Kathpalia // PID21396

View from the exterior corridor

Transitioning corridors

Sculpture Gallery

Library nook

Vibhuti Kathpalia // PID21396

138

Crafts area

Performance Arena

Vibhuti Kathpalia // PID21396

PERFORMANCE

A

Library Archive ±00

±00

±450 +450

+450 Music Studio (temporary green room)

+900

+900 Store

FTC

g ngin Cha ms Roo

Instrument store

Mirror

Registration

ers

Lock

Sculpture Gallery ±450

Foyer

Lobby

±00

ge Loun ers Staff Lock and

in

Retail

Adm

lar ns Modu Statio Work

Drying

ts Craf ly Supp

Vibhuti Kathpalia // PID21396

139

h Was Area

Racks

VISITOR LIFT

VISITOR LIFT

±00

Vibhuti Kathpalia // PID21396

ing ang Ch oms Ro

ker

Loc

Ad

s

min

nge ff Lou kers Sta Loc and

sh Wa a Are

fts Cra y ppl Su

FTC

r

Mirro

ular Mod tion rk Sta

Wo

s

ks ng Rac

Dryi

Music Studio (temporary green room)

Instrument store

Store

Registration

Lobby

Retail

±00

+450

+900

VISITOR LIFT

PERFORMANCE

Foyer

+900

+450

±00

VISITOR LIFT

S G

PERFORMANCE

A

Library Archive ±00

±00

±450 +450

+450 Music Studio (temporary green room)

±00

+900

+900 Store

FTC

g ngin Cha ms Roo

Instrument store

Mirror

Registration

ers

Lock

Sculpture Gallery ±450

Foyer

Lobby

±00

ge Loun ers Staff Lock and

in

Retail

Adm

lar ns Modu Statio Work

Drying

Vibhuti Kathpalia // PID21396

Racks

VISITOR LIFT

VISITOR LIFT

ts Craf ly Supp h Was Area

PERFORMANCE

A

Library Archive ±00

±00

±450 +450

+450 Music Studio (temporary green room)

+900

+900 Store

FTC

g ngin Cha ms Roo

Instrument store

Mirror

Registration

ers

Lock

Sculpture Gallery ±450

Foyer

Lobby

±00

ge Loun ers Staff Lock and

in

Retail

Adm

lar ns Modu Statio

Work

Drying

Vibhuti Kathpalia // PID21396

141

ts Craf ly Supp h Was Area

Racks

VISITOR LIFT

VISITOR LIFT

±00

142

143

Design Development

Ayooshi Jain // PID20078 144

The G-Root Factory Program: F&B, FoodLab, Nursery, Retail and Cafe Location: Ahmedabad Area: 10000 sq.ft People of Ahmedabad enjoy their snacks, they love to eat out and explore whatever that is new.

Weekends are the truly loud with everyone stepping out to relax.

Post covid era, much to their dislike, has changed the way of life here. The snacking habits have now evolved, post covid as much as people should be staying in, they want to savor each and every outing. The interiors shall unite the creative worlds of food, art and interior architecture in a modern expression, playfully carving throughout the space and dividing the space in smaller areas with a central approach.

The design and direction will consist of four central multi-functional areas listed as the Food Lab, the mini nursery, a retail for daily use sustainable objects and a cafe.

Straightforward and clean, the language of spatial intervention 145

should reflect of an earthy palette, with colors inspired from the organic produce and flowers. The retail of such items offers a great opportunity for the people who don’t have exact materials at home, where you can buy fresh and learn how to use them, or buy ready-made fresh organic produce/ reproduce.

All this while “luxurising” the idea of organic produce in a tastier and more healthy way in addition to stressed households achieve their wellness goals.

The snacking habits have now evolved, post covid as much as people should be staying in, they want to savor each and every outing.

But as the research suggest, people started to move in for more healthier options, organic being the most sought out word for the same, a consumable item without any chemicals. With the organic produce, people also started taking care of their health due to post covid complications.

Work from home too contributed into weight gain/ health problems for many. Shoppers have changed how they are choosing their foods.

All this while “luxurising” the idea of organic produce in a tastier and more healthy way in addition to stressed households achieve their wellness goals. Balance of good eating habits with satisfying their family’s emotional needs.

greens

collaborative consumption

fresh produce

satisfactory growth

The G-Root Factory

146

Membranes, Permeable, Circulation, Mirrored surfaces and Volumes.

Highlighted arenas, Light and form, Axial focus enclosure for display.

Changing volumes, Elements as space definer, Enclosure for display, Layout as a visual barrier.

147

Side elevation

First Floor Layout plan

Ground Floor Layout plan 148

DISPLAY LEVEL +4775 MM LEVEL +4275 MM

NOTES:-

MEZZANINE

LEVEL +9250 M DO NOT SCALE THE DRAWING. B.O.S LVL THE DIMENSIONS SHOULD BE CHECKED AND VERIFIED BEFORE THE EXECUTION OF LEVEL +8200 M WORK ON SITE. 3. ANY DISCREPANCY FOUND IN LEVEL +2115 MM THE DRAWING AT SITE SHOULD BE BROUGHT TO THE NOTICE OF THE ARCHITECT. MM 4. ALL WALLS TOLEVEL BE 9"+1150 UNLESS MENTIONED.

5083 3583 1520

DISPLAY WINDOW

2063

DISPLAY WINDOW

1330

1

LEVEL +8200 MM

95

1

2063

1

LEVEL +645 MM

MEZZANINE PLAN SCALE 1:50

LEGEND:

LEVEL +5550 MM

LEVEL +5550 M LEVEL +00 MM

D3

LEVEL +5400 MM

LEVEL +5400 M

LEVEL +4500 MM

LEVEL +4500 M

LEVEL +4200 MM

LEVEL +4200 M

LEVEL +3600 MM

LEVEL +3600 M

LEVEL +2200 MM

LEVEL +2200 M

STATUS

ory

LEVEL +3630 MM

1.

2.

LEVEL +9250 MM B.O.S LVL

LEVEL +1150 MM

D3

LEVEL +1150 M

WORKING DRAWING

LEVEL +645 M

PROJECT

LEVEL +645 MM

LEVEL +00 MM

250

99

99

10

10 250

14

40

520 1303

75

310

SCALE

:

1:30

DRAWN

DATE

:

26-04-2022

CHECKED : Ayooshi Jain

REV NO.

:

02

APPROVED:

: Ayooshi Jain

95

310

320

DISPLAY UNIT DETAIL

AYOOSHI JAIN PID20078 ID.4019 // Realization of Interior Projects : From Concept to Construction

48

1224

75

1453

225

GROUND FLOOR

285

10

110

94

285 520

150

10 20

48

40

20 40 40

320 225

45

DISPLAY DETAIL SCALE 1:10

DISPLAY DETAIL SCALE 1:10

DETAIL AT B SCALE 1:10

45

NORTH

774

95

FLOOR NAME

370 125 580

315

570

580

570

500

140 95

315

10

125

119

10

100

500

140 95

79

370

95

DRAWING TITLE:

R7

DETAIL AT A SCALE 1:10

72 15

LEVEL +00 MM

R7

Section

G-ROOT FACTORY

CLIENT

SECTION SCALE 1:50

1074

SECTION SCALE 1:50

MEZZANINE PLAN ARENA FRAME STRUCTURE DETAIL ARENA FRAME STRUCTURE DETAIL SCALE 1:20 SCALE 1:5 SCALE 1:5

MEZZANINE ELEVATION SCALE 1:25

DETAIL AT B SCALE 1:15

312

15

12

270 300

15

110 150

94

14

75

150 50 25

310

48

1224

75

1303

48 75

1453

MEZZANINE PLAN SCALE 1:20

95

DETAIL AT D3583 1520 SCALE 1:10

1330

95

5083 1500 2063

1500

2063

1501

312

75

150 50 25

310

15

270 300

12

15

Front DETAIL Elevation AT D

DETAIL AT C SCALE 1:10

SCALE 1:10

149

MEZZANINE SEC SCALE 1:25

PROJECT

PROJECT

LEVEL +00 MM

G-R

R7

R7

CLIENT

CLIENT

LEVEL +00 MM

SECTION SECTION SCALE 1:50 SCALE 1:50

28 520 5 285

520

FLOOR NAME

DISP

DRAWING TITLE:

99 250

250 10

10

GRO

A AYOOSHI P PID20078 ID.4019 //ID P Projects : F ConstructC

310

310

40 20 20 40 40 40

225 225

FLOOR NAME

99

315

DRAWING TITLE:

315

10

10

10

500

DATE

:

SCA 1:30 DATE 26-04

REV NO.

:

REV 02

SCALE

:

95 95

320 320

500

570 570

580 580

10

125 125

370 370

140 140 95 95

DISPLAY DISPLAYDETAIL DETAIL SCALE SCALE1:10 1:10

NORTH

45 45

NOTES:-

ARENA FRAME STRUCTURE DETAIL ARENA FRAME STRUCTURE DETAIL SCALE 1:5 1:5 SCALE

1.

2.

DO NOT SC THE DIMEN CHECKED AND VERIF EXECUTION WORK ON 3. ANY DISCR THE DRAWING BROUGHT TO T ARCHITECT. 4. ALL WALLS MENTIONE

LEGEND:

5083 3583 1520 1330

95

1500

2063

1501

PROJECT

1525

WORKI

G-ROO

LEVEL +4200 MM B.O.S LVL.

FLOOR NAME

MEZZA WORK

LEVEL +930 MM FIRST LANDING

780

150

2730

MEZZA

DRAWING TITLE:

1170 150

5575

LEVEL +2880 MM MEZZANINE LVL. LEVEL +2730 MM BELOW MEZZANINE LVL.

1800

150

1170

CLIENT

150

1195

STATUS

95

1500 2063

AYOOSHI JA PID20078 ID.4019 // Re Projects : Fro Construction SCALE

:

DATE

:

26-04-2022

REV NO.

:

02

NORTH

LEVEL +00 MM GROUND FLOOR

Mezzanine Section MEZZANINE SECTION SCALE 1:25

150

Exploded isometric; the facade is of glazed clay jali to let in the filtered light and form the pattern which is used as an element itself.

151

Dhyey Chag // PID20106 152

Halari Otlo Program: Eatery, Retail and Interactive Hub Location: Jamnagar Area: 9900 sq.ft Halari otlo!! a place where people of all age feel inclusive and interact. The model focuses on catering a tri functional space accommodating an eatery, food retail and an interactive hub considering all age group as target audience rather just focusing on a single one.

Here one can fresh pick the ingredients and customize the dishes as per their wish promoting the idea of food retail and eatery working hand in hand where this feature also is the USP of the model. Considering the demographics of people of jamnagar city and nature of typology of the proposal, it needs to be budget friendly keeping in mind the spending power to the people. The ultimate goal of the proposition is to generate a greater foot fall so as to benefit the client with income more than rental income percentage.

This model shall also have a scope of future expansion targeting at national 153

level by the scope of working on brand building entity of the model.

Thus from the above situation it leads to have an interior design proposition which is budget friendly yet vibrant and attractive to develop a successful business model along with giving the city the current need of an hour.

First Floor Plan: This space is designed to give one an experience of family dining in a traditional contemporary ambiance created through minute detailing in furniture.

Ground Floor Plan: This space is designed to attract the maximum footfall through its facade, outdoor spaces and vibrant interiors.

154

Basement Plan: This space is designed to focus on maximum public interactions through games and dining spaces around them.

Front Facade view

155

156

575

575

1455

30

30

30 340 30

340 30 340 30

340 30 340 30

340 30 105

105 1030

1030 340 30

30

2100

2100

340 30

340 30

150 75 1025 340

100 340 30 200

100 340 30 200

375

375

325 200 375

325 200 375

340 340

340

2550 340 30

30

2550

340 340 340

340 30

2700

2700

950

950 1025

DETAIL DETAIL A A

275 275

275 275

1455

330

3880

450

450 150 5410 150 75

3880

400

2700

2700 400

5410 150

600

375

375

330

600

SECTION SECTION BB BB

ELEMENT 2 :-2ELEVATION :- ELEVATION Elevation of rack ELEMENT with digital screenB B

Section through the racks experiencing the double height SCREW RECLAIMED TEAK WOODEN HAND RAIL

25 X 50 RHS 25 MM TH. MS SECTION

150 TH. RCC SLAB

10MM GASET PLATE ANCHOR FASTENED IN RCC

25 MM R.H.S

25 MM M S BRACKET

10 MM GASET PLATE 25 MM R.H.S GYPSUM BOARD 5 MM GROOVE

M S CLAMP DIGITAL SCREEN

Ceiling to Rack detail

150

1650

2700

2700

900 460

150

900

5410

150

5710

460

5410

5710

1800

BRANDING BRANDING

BRANDING BRANDING

MMTH TH MDF 1515MM MDFWITH WITH DUCOPAINT PAINT DUCO 25 MM BEADING PATTI

1075

1075

300

25 25

25

300

25

300

25

300 25 300 25 300 25

1370

25

25 25 25 25 25 25

25

157

1650

25 25 25 1350 25 25 25

100 300 100 300 100 300 50

45

25 440

1500 25

440 25

50

ELEMENT :- SUSPENDEDchowk RACKS PLAN Plan of Racks in2 entrance

RHS SANDWICH SANDWICH MM S SRHS BETWEEN TEAK BETWEEN TEAK

25 MM BEADING PATTI 100 300 100 300 100 300 50

25

1525

B

FOOD RETAIL CHOWK

FLANGE MM S SFLANGE

WOODEN BATTEN WOODEN BATTEN INTERLOCKED INTERLOCKED

45

A

440

25

1520

50

440

25

440

1500

25

440

25

150

Detail of railing and TV bracket

ELEMENT :- ELEVATION ELEMENT 2 :- 2ELEVATION A A Elevation of wood and MS Rack

PLYWOOD SHELF

PLYWOOD SHELF M.S.RHS BOTTOM MS RHS BOTTOM

MDF

50 MM QUARTZ CHAMPHERED DETAIL GEOMETRICALLY EXTRUDED WOODEN PATTA

PROFILE LIGHT

GAS LINE WITH 'U' BRACKET

QUARTZ

25 X 25 'L' CLEAT

PLYWOOD DRAWERS

S.S PLATE HOLDER

BRAND FABRIC INSERTED IN ALUMINIUM SECTION ALUMINIUM SECTION SCREWED WITH 12 MM PLY 12 MM PLY 25 MM R.H.S 75 MM STONE SKIRTING ON PLY PLY STUD FOR SUPPORT

BOXING 75 SKIRTING

Detail of cascade plate collection counter Detail of Live counter DETAIL CASCADE PLATE HOLDER DETAIL COUNTER

View from central chowk to live kitchen

Live quick bite counter

Single seater alley seating 158

Indian seating and Ledge seating

160

1200

555

150

975

1200

595 RCC SLAB

450

RCC COLUMN

460

10

2 MM PERFORATED SHEET FOR NAME BOARD 25 X 25 RHS

1315

10 MM CLEAR GLASS

GEOMETRICALLY EXTRUDED WOODEN PATTA

875

25 MDF CASCADE PLATE COLLECTION COUNTER WITH DUCO PAINT BACK LIT BRANDING FABRIC FABRIC ON PLY 75 MM STONE SKIRTING

50 25

75

75

743

150 180 50 260

865

50 x 50 WOODEN MEMBER

ELEVATION A

Elevation showing the live cooking and collecting space 159

1700

230

375 50

1690

100

1144 2955

330

L C 1

1200 5645 880

285

635

545

635

545

635

105

1200

R

400

R9

40

105

610 100

64

0

285

00

12

70

16

450

1195

A'

150

1350

A

1010

1040

555

230

1200

L C 2

1200

DUMBWAITER

855 1540

2102.5

Indian seating

880

3570

100

1200

Plan of Live kitchen 160

300 150

450

Indoor Outdoor seating: A dining space designed to connect the indoor and outdoor experiential dining through a folding window detail

DETAIL A

600 X 450 RCC BEAM 8 MM TH. BRASS PATTI

1800

1800

CEASER STONE LINTEL

25 MM WIDE CHANNEL/ TRACK FOR PIVOT BRASS HINGE

DETAIL B

12 MM GLASS IN ALUMINIUM SECTION

DETAIL C

175

40

3 MM NANO TOPPING ON PLY COUNTER TOP VIRGIN BABOOL WOOD SEAT TOP M.S CYLINDRICAL PIPE

550

765

BRASS STOPPER ALUMINIUM CHANNEL WITH ROLLER 25 X 25 M.S "L" CLEAT

450

1200

100130

3185

230

230

3185

230

INDOOR OUTDOOR TABLE PLAN 161

1100

745

1800

1100

595

115 240

450

5 MM M.S PLATE

Indian Dining space: Low heighten raised seating designed to experience the Indian-ness by adding details of traditional Indian design.

2824.2

300

250

25 50

100

185

500

185

500

150

INDIAN SEATING CHAIR

25

500

300

25

300

1050

500

25

300

ACACIA WOOD BASE TABLE

1205

RAW BABOOL WOOD CARVED CENTERPIECE

300

25

300

1205

25

300

10 MM BRASS PATTI

25

300

1050

25

300

500

25

300 WIDE TREAD IN LAMINATED WOODEN FLOORING

50 25 25 230

75 25 250

50

250

25

300

300 25

300 25

300 25

300 25

300 25

300 25

0

WOODEN SCREEN PLAN ( PARTITION A)

50

0

50

50 X 100 WOODEN BATTEN 25 X 100 WOODEN MEMBER 25 X 25 WOODEN MEMBER

300

25 30 25

300

25

30

INDIAN SEATING PLAN

25 30 25

25 X 100 WOODEN MEMBER

25 30 25

300

25 30 25

300

25 30 25

300

25 MM WOODEN CARVED SHEET

300

2390

25 30 25

300

5 MM GROOVE

30 25

WOODEN SCREEN PLAN ( PARTITION B)

25

2185 150

WOODEN SCREEN ELEVATION ( PARTITION A) 162

50

30

300 30 300 30 300 30 300 30 300

2700

300

30 300

450

30

160

315

12

150 50 200 50

30

155

CROSS SECTION AA'

WOOD - FABRIC SCREEN PLAN

50 X 50 WOODEN BATTEN 5 MM GROOVE

5 MM TH. BEADING PATTI 25 MM WIDE WOODEN BATTEN JUTE FABRIC WRAPPED ON PLY

163

450

Longitudinal Section

150

SLAB TOP +5860 MM

460

FALSE CEILING +5600 MM

200

1190

SCREEN TOP +5250 MM

850

RAILING TOP +3890 MM

150

SLAB TOP +3160MM

460

BRANDING

BRANDING

BRANDING BOARD BOTTOM +2400 MM

2100

FOOD BOARD BOTTOM +2050 MM

NAME BOARD

LIVE COUNTER TOP +800 MM LIVE COUNTER TOP +630 MM

500 250

300

600

SUSPENDED RACK BOTTOM +300 MM 150 MM TH. GLASS BRICKS 00 MM SEMI PERMEABLE SCREEN -150MM

HIGH TABLE TOP -2350 MM COUNTER TOP -2125 MM

TABLE TOP -2680 MM RISER -3040 MM BASEMENT FLOORING -3200 MM

Cross Section 164

EXISTING PARAPET TOP +6310 MM SLAB TOP +5860 MM FALSE CEILING +5600 MM BEAM BOTTOM +5250 MM

RACK TOP +4255 MM INDIAN TABLE TOP +3835 MM

SLAB TOP +3160 MM FALSE CEILING +2740 MM DESIGNER CEILING BOTTOM +2260 MM PENDANT LIGHT BOTTOM +2015 MM LIVE COUNTER TOP +1085 MM

LIVE COUNTER TOP +895 MM

LIVE COUNTER TOP +300 MM OTLO LEVEL +00 MM

SHELF TOP -600 MM

DIGI SCREEN BOTTOM -1500 MM HIGH TABLE TOP -2125 MM COUNTER TOP -2350 MM

BASEMENT FLOOR -3200 MM

From Double height chowk to Indoor outdoor seating 165

Jhanavi Parikh // PID20150 166

Mitti Lifestyle Program: Store and Cafe Retail, Eat and Exhibit Location: Ahmedabad Area: 8200 sq.ft The site is located next to IIM, Vastrapur road, Ahmedabad. This residential built form was initially converted into a cafe called Goodies in the year 2013. Later, it was shut in the year 2015. A franchise called Deja Vu was started in the same place which functioned for nearly 5 year but was shut down in March 2020 due to lockdown.

There lies an opportunity to create a Program that aims to provide a platform that offers collaboration with a self-sustainable model targeting the arts and artisans as its core. This can be done by designing a multifunctional space for any brand that aims at sustainable approach focusing on providing a platform for artisans or art through collaboration.

For the same, a space shall be designed for an Ahmedabad based home grown brand called ‘MittiLifestyle’ which promotes similar idea.

167

The brand is conceptualized with primary agenda of Slow & sustainable life style, devoid of any trends and the pollution associated with fast and invogue fashion.

Conceptualization

168

169

170

171

General Layout Plan

172

Mezzanine Level Plan

173

174

Copper sheet; Patina process unexposed

175

Copper sheet; Patina process 2 years

Copper sheet; Patina process 5 years

176

Copper Roof - representing the idea of constant change of nature - through its oxidization of colors - The Patina Process

Connected Mezzanine with double height space

Beverages counter with curvilinear table as main element

177

178

179

40 x 10 mm Teakwood polished bars Loose table for multifunctional use

Front Elevation

4.5 M wide plywood base to insert the table

Top View

Isometric View

180

40 x 40 MM Metal section

40 x 10 mm Teakwood polished bars

Stretched fabric to be pulled off

Metal frame structure as base structure

Loose table for multi-functional use 40 x 40 MM Wooden legs

4.5 M wide plywood base to insert the table

Exploded Isometric view

181

Shagun Gupta // PID20315 182

Repertwahr Program: Cafe Boutique Location: Lucknow Area: 11300 sq.ft Focus- Entertainment (FnB) | Engagement (Retail) | Interactive (Workshop space) The proposal for the space requires a partnership with a food franchise along with brand who have there studio spaces and boutiques to promote the creativity in clothing design and many more. A gathering space with auditorium which compliments & can hold the crowd longer of any age group being the residential area.

1) Cafe - Repertwahr : the name suggests the range or number of skills, aptitudes, or special accomplishments of a particular person or group one can have. An extension of an already developed cafe mode, space to establish one of its branch.

2) Boutique - Nicobar, Inspired by philosophy of products designed to last, not trend-driven, inspired by natural design and materials, and influenced by the culture. Unisex clothing, jewelery & accessories 183

3) Multipurpose workshop studio space - Held once in a week where people can come and learn designing in regards to clothing - fabric, material which will promote to learn a skill of designing : Hands on experience. A space to express your self showcase when it comes to designing.

Theatre and Cafe culture - an extension model - To generate maximum revenue - To increase footfall as FnB helps to increase the involvement.

Retail -Boutique integrating with a personal experience - To increase maximum public engagement and interactive spaces.

- To involve maximum people of different age groups.

Workshop space - express yourself through clothing design- fabric, material - To promote a learning environment, skill set when it comes to designing.

- To give a platform for different designer.

- Hands on Experience 184

185

186

187

Site Sectional Perspective 01

Boutique Nicobar

188

Double Height Reception Area

Cafe Repertwahr

The FnB , Retail and Worshop is the way of hitting large amount of target audience. As the location lies in the residential area the introduction of exclusive boutique brand and a gathering space like cafe along with theatre space will help in creating the best usage of the site in all.

The FnB as a function is spilled out for the person who is exiting the theatre will be engaged with the space and even when user is entering and waiting for the show may be discovers the more function associated with the space.

189

190

191

Concept Development of Binding Element - Detail ‘D’ 192

193

194

195

196

197

198

Material Palatte Dark Grey Satin DUCO Paint

Flooring Palatte

Rustic Brass Metallic Finish - Inlay

Lacquer Glass Matelac Satin painted glass

Wooden Finish Mica & Flexi Ply American Walnut

Plain Concrete Stucco wall finish

Soft Dreams Lux Rose Carpet Glossy finish Italian Marble White

Decolite Sheet - Brick Texture Sheet Panel

Glossy finish Italian Marble Grey

Material Palatte

Flooring Palatte

Dupont corian sand storm - table tops White Linen fabric on chairs

Rustic Brass Metallic Finish - Inlay

Translucent resin crush grey glass Lacquer Glass Matelac Satin painted glass Natural Terrazzo Wooden Finish Mica & Flexi Ply American Walnut Plain Concrete Stucco wall finish

199

Glossy finish Italian Marble Grey

Shiva Shishodia // PID20319 200

Habitat’s Den Program: Cafe, Reading and Leisure Zone Location: New Delhi Area: 8000 sq.ft The site is situated in India Habitat centre ,New Delhi,a convention centre which weaves in a unique interplay of institutions, supporting infrastructure and facilities such as conference venues, auditorium, hospitality areas, the library and resource center, and art galleries. Elegantly designed, the campus is a hub of activity while simultaneously being serene.

The proposition is a multi-functional space which is collaborative, experiential and invigorating for the people who are visiting IHC and also for the office employees. The strength of the project is in its ability to create diverse experiences, pulling elements together in a holistic way so that guests and visitors alike would have an energizing experience.

Habitat’s Den is based on need to create an optimal environment to boost cohesion, collaboration, and enable idea-sharing and solutions with multiple places to take a seat, have a 201

coffee and email or discuss in person, read, eat or play at leisure.

Floor Plan 202

Cafe and Bakery counter

Casual sitting area 203

Section

Cafe counter detail 204

205

Sri Sailesh A // PID20356 206

Food Tunes Program: Fine-Dine Restaurant Location: Chennai Area: 14100 sq.ft The project is proposed in a Shopping mall- “Grand Square mall” in Chennai.

It is surrounded with a densely populated Residential zone which has a majority of families and working professionals. Since the mall is lacking a proper food court / restaurant despite of a very good footfall to PVR which is situated in the same floor of the site, a restaurant which compliments the darkness of a movie theatre is proposed which serves famous dishes from all over India in a single plate along with a musical feast.

Inspirations from Rock-cut Architecture of India is taken as the concept for the project. The Design is such that a good visual connect is offered from any level of the floor and the central cut-out seems to be a mezzanine of the lower floor.

207

Analyzing the seating capacity with performance stage as the focal point

Column as a hindrance

Understanding the spatial constructs to provide a clear view point.

Maximizing the seating by tilting the orientation, which also provides a good view.

Multiple seating sizes with good connectivity.

208

Fourth floor plan at 3900mm from floor level

Fourth floor plan at 1200mm from floor level 209

Third floor plan at 1200mm from floor level

Waiting area - Third floor 210

Section A

Section B

Rear Seating 211

Plan

Section

Detail A

Detail B 212

Section

Snack and Savory outlet 213

214

Project: IIT Hyderabad Document: CC Building Acoustical wall panelling- Block- C Project: IIT Hyderabad Document: CC Building Acoustical wall panelling- Block- C Project: IIT Hyderabad Document: CC Building Acoustical wall panelling- Block- C

Project: IIT Hyderabad Document: CC Building Acoustical wall panelling- Block- C

A

A-A

Arched entry of a rock-cut cave architecture in a contemporary style.

A-A Options for Acoustical wall panels pattern- Combination of two colors A-A

Acoustical wall panel of two colors 25mm thick of size Options for Acoustical wall panels pattern- Combination of two colors 600x1200mm

Option-1for Acoustical wall panels pattern- Combination of two colors Option Options A-A

Option-1 Option-1

Options for Acoustical wall panels pattern- Combination of two colorsOption-1

Option-1

Option-3

Pattern detail for a channeled wood works 215

Option

Option Ke

Option-2 Option-3

Option

Option-2 Option-3

Option

Option-3 Option-3

Option

Option-4 Option-4

Pattern detail for acoustical wall tiles

Sucheetra Pradhan // PID20360 216

Nappa Dori Exquisite Program: Exclusive Boutique Store Location: Ahmedabad Area: 10100 sq.ft About Brand: Nappa Dori is a tribute to quintessential Indian sensibilities, blended perfectly with contemporary interpretations in design, material and craftsmanship.

Program: The program focus on creating an appeal to users through the brand which will showcase the benefits of the products of Proposing DIY To Exhibition function to the experiential space to the market area full of commercial hub and F&B to reach more number of users where Karigar and the customer will be imprinted.

Purpose: The idea behind having this brand on board is to add on another layer of uniqueness by having an integrated exhibition space along with its signature lifestyle and food part making a new business model having four different function happening all together in a single environment 217

at different levels connecting it all together making it one-of-a-kind concept store.

The proposal aims at forming a sequence where the user gets to make customized product for them and then the karigar to get it done to the level of detailing and to again make a visit when it gets exhibited. Thus the particular site can house this unique contemporary design brand adding a new layer of function to it.

Nappa Dori has built it's reputation around the sensuous naturalness of it's leather and it's beautifully hand-crafted bags.

Nappa Dori Passion has made it an emerging leader in the field of leather, a timeless elegance that is rooted in the quality of the product and innovation of its design.

Core values “The brand values are always consistent and provide Nappa Dori a unique identity and great customer loyalty.”

Natural | Craftsmanship | Innovation | Ecological

Nappa Dori : The brand story Nappa Dori is a brand with tremendous brand recall and equity, built patiently over the years. Nappa Dori products are designed with the core objective of offering international , contemporary and fashionable products of high quality.

Nappa Dori sells as ab up market brand, never as an inexpensive brand or in discount stores, it is an image brand or a cult brand.

Program Vision Work conducive Space Handcrafted Diner with theme Bespoke experience

Open - uncluttered Conceptual Experience

RETAIL STORE

CAFE DORI | CLUB

N A P P A

ATELIER

D O R I

E X Q U I S I T E

Experiment Detail Architecture Transformative

Concept store at Ahmedabad DORI LIVING

Clean and elementary designs Sustainable Handwoven

DIY FACTORY Collaboration Customization Interactive

DORI EXHIBIT Experience Valued Personal Exclusive

218

The brand identity Romatic Traveller

The Trunk Bag Earthy Colours Handmade Leather Products

PERSONALITY

PHYSIQUE

NAPPA DORI RELATIONSHIP Proud Reliable Trust worthy Travel partner

ESSENCE Nostalgia (Treasure) Mysticism Craftsmanship

SELF IMAGE Well travelled Adventurous Well defined notion of design

219

CULTURE Indian sensibilities with global appeal Vibrant Contemporary

REFLECTION Sophisticated Elegant Confident Opinionated Ambitious

SHOP FRONT FACADE - Connecting the old and new of the city via architectural brackets grows the essence of nostalgia.

Vision

Connectivity

Product

DIY

Karigar

Foyer

Admin Office

Karigar

ATELIER | DIY WORKSPACE - Space for one to experience the making and make bespoke product in collaboration with the karigar.

Vision

Connectivity

4 seater cafe

Sofa seater

The cafe

CAFE DORI -

Foyer

Central exhibition

Work cafe

Work conducive cafe space promotes for more footfall

220

Vision

Connectivity

Shop Front

Product

Reception

Entrance

DORI CONCEPT - Walks one through the range of exclusivity the brand owns which further takes one up with elemental stairs.

CAFE SPACE

RETAIL SPACE

10mm diameter steel tension cable at every two riser Metal handrail for tension cable Flat plate top rail for tension cable 10mm ms rod acting as the central support to the stairway system Central display space Nosing strip for timber tread

Typical tread support for timber tread and perforated mesh riser.

15mm steel plate stringer 600mm width to hold the tension cable upright S 01

+0.00 FFL EXISTING GF

Elemental staircase - Metal making Helical Stairway with the display unit serves as the connectivity line of the entire 3 level. Allowing traveler to meander.

221

SECTIONAL ELEVATION - The levels of progression takes one around the space and make an expression and the procedure that happens level by levels. The stairway is the connecting way to experience the brand with it three approach.

222

ATELIER | DIY WORKSPACE - Space for one to experience the making and make bespoke product

WORKAREA- Dedicated space for karigar to produce and celebrate the brand.

WORK -SPACE

CAFE DORI - Work condusive cafe space promotes for more footfall along much to explore the brand.

DORI EXHIBIT Transformative space as a cafe and an exhibit space to display up bespoke products in colaboration with the customer.

CAFE -SPACE

DORI CONCEPT - Walks one through the range of exclusivity the brand owns.

223

Curated space with different functions as pause points, makes one get a deep dive into the brand identity.

224

25 25 15 40

26

735

Cushioning with upholstery as per selection

CAFE COUNTER WITH SOFA - Seater allow one to experience the inside outside space of the cafe. The sofa tends to be a extension of the cafe space to seating space.

610

25 mm ply with veneer on top

100

ENTRANCE - Point of celebration for the brands in house Cafe | Dori Living products to welcome.

Its a sensorial experience for one getting to travel further.

25 mm ply with rounded edge beading

38 X38 M.S. RHS 25 mm ply Microtopping on flexi ply as per moulding

680

50

258 100

25

495

5 mm Flexi ply

100 38

Solid Wood Counter top Laminate on 25 mm ply

Display Shelf

Profile light

225

1177

6mm thk Clear glass 25 mm th beading as per detail

Display Shelf

38 134

CAFE COUNTER WITH SOFA - Display unit along with the statement cafe counter spreads through the space giving importance to all the functions.

27

376

50 mm thick veneer on ply Billing counter top

Under table Storage compartment

Uttara Haridas // PID20383 226

The MILL Program: Co-Work and Community Center Location: Hyderabad Area: 16150 sq.ft The lock-down of 2020 led to a major lifestyle transformation, compromising work environments, schooling, fitness, and leisure activities. The Mill introduces the studied neighborhood to an environment that aims to emphasize on work-life balance. It caters to almost every target group, offering co workspaces, a fitness centre, a restaurant, and educational spaces.

The program is devised in a manner that helps the users to create a healthy routine and move away from makeshift work environments at home.

The design approach aims to give the users a collaborative workspace, motivate them to focus on physical and mental health in an interactive environment and allow meandering and exploration within the space.

The programmatic and elemental interventions must allow the client to scale the concept in different locations with some room for creative 227

alterations. This creates a profitable business model that has a scope for expansion in various locations.

Ground Floor Layout

Mezzanine Layout 228

Sections

229

Envelope Optimization 230

LVL + 3940 LVL + 3625 LVL + 3065

12mm THK GYPSUM BOARD SUSPENDED CASSETTE AC

LVL + 2515

UPVC WINDOW FRAME UPVC WINDOW FRAME R2 C5 T5

LVL + 37 LVL 0 D

Section Cafe

Plan Cafe 231

22mm PLYWOOD

750

20mm SQUARE RUBBER FEET

5

0

86

1300

1300

0

50 R1

12 50

50 12

12 50

50

R1

800

R400

12 50

70

R40

22mm PLYWOOD 350

350

86

0

65

0 65

R4

0

0

0 35

5

R40

0 22mm PLYWOOD

0

R40

0

R2

86

R40

00

22mm PLYWOOD

R4 70

1250

1250 0

31

1300

31

R150

00

R2

20mm SQUARE RUBBER FEET

86

1300

R150

22mm PLYWOOD

22mm PLYWOOD

750

20mm SQUARE RUBBER STOPPER

0

20mm SQUARE RUBBER STOPPER

22mm PLYWOOD SS SQUARE PIPE 40mm x 40mm

35

22mm PLYWOOD SS SQUARE PIPE 40mm x 40mm

800

R400

Element Workstations 232

LADDER TRUSS STEEL HAUNCH 5mm THK

LVL +9676 LVL +6870

F19 F18 CORRUGATED SHEET PRIMARY I BEAM SECONDARY I BEAM 40mm ALUMINIUM CHANNEL

LVL +4870 LVL +4420 LVL +4410 LVL +4010 LVL +3697

12mm THK GYPSUM BOARD UPVC WINDOW FRAME DOUBLE GLAZED UNIT

LVL +2624

F9 F10 F6 CARPET TILES 10mm 24mm THK PLYWOOD

LVL +124 LVL 0 C

WATER-PROOF UPLIGHTER

Vegetation Pit Section

315

Vegetation Pit Plan

690

3-WAY SS CONNECTOR Ø 50MM

355

3079

730

SS PIPE Ø50mm

320

280

UPHOLSTERED CUSHION TIED TO FRAME 22mm PLYWOOD

355

POWDER COATED SS PIPE COLOUR- C-01 Ø50mm SS BASE PL 200mm x 200mm x 5mm

Booth 233 2650

L

Rohit Garabadu // PID21287 234

Studio Dastkari Program: Event Venue and Crafts Experience Studio Location: Hyderabad Area: 12800 sq.ft This project aims at creating an experiential space celebrating Indian Crafts & communities. Shifting from the common narrative of ‘bazaars’ and ‘melas’, the client wanted to create a space where people can experience crafts and craftsmanship first hand, in multiple scales of products, furniture & space-making.

Post pandemic, the idea was to create a purposeful commune with multiple revenue streams which would allow the project to survive and adapt to such future lock-downs.

Responding to the local needs and context , this project primarily boasts of configurable event venues for hosting workshops, performances, corporate gatherings, prototyping etc.

Secondary programs include a small cafeteria, crafts retail and a co-working space for the local residents around.

The design aims to create spaces and experiences by extrapolating 235

Indian crafts into space-making with technology. A collaborative space of crafts, in crafts and for crafts.

Metal Suspension Cable Dia 15mm

Double rollers with MS clamp screwed

Y1

200 X 200mm Cedar wood Member Splined Mitre Joint

X1 140

250

120

140 Double rollers with MS clamp screwed MS suspended Channel system - refer Plan Wooden trim stopper

40 X 200mm Cedar wood vertical Member Tongue & Groove Joint

600 X 600mm pivotable panel for displaying products etc.

130

650mm horizontal divider tongue & groove Joint

1200 X 2500mm detachable panel (for opening)

250

300

Wooden trim stopper

380

400

Polished SS pivoting Rod Dia 30mm

Secured with 8mm Allen Screw

Polished SS pivoting Rod - for Platform Dia 40mm

140

120 400

Bottom channel ball bearing roller

140 400

2500 X 3000mm pivotable Panel (for Stage)

200 X 200mm Cedar wood Member Splined Mitre Joint - 2 x roller wheels below

X1

600 X 600mm shelving panel - pivotable 50mm Cedarwood laminated 2500 X 3000 X 75mm Stage Panel - pivotable Rubber stoppers below

EXPLODED ISOMETRIC

VIEW

DIVIDER PANEL ELEVATION - TYPE 2

ISOMETRIC VIEW OF PANEL - TYPE 2

DIVIDER PANEL - TYPE 1

SECTION Y-1

SECTION X-1

Stage Divider Panel Segregation options and Detail drawing 16mm double -layered Flexiply -screwed onto metal framework as per profile SHADING DEVICE

40mm Dia Brass finished Gunmetal hollow section - bracing

280mm Dia Blown Glass sphere

16mm double -layered Flexiply -screwed onto metal framework - as per profile SHADING DEVICE

16mm double -layered Flexiply -screwed onto metal framework - as per profile SEATING

Facade gateway element detail

980 760

110

34 34 34 34

330

34

34

34

110

236

Structural Slab

Metal Perforated Panels - False Ceiling @8.00mts

Suspended Ceiling to Structural Slab through channel supports

Recessed 2’x2’ Lighting

Meeting Rooms 2,3 & Services

Silent Working Zone

Room

Co-works @ Mezzanine lvl Cafeteria @ Mezzanine lvl

Informal Event Venue-4

Wall Paneling

FM Office Storage Room Event Venue-1

Event Venue-2 @ Ground lvl

Workshop Area Cafeteria @ Ground lvl Retail Alley Reception & Waiting Structural Capital Columns

Way to washrooms & Service areas

Full ht Curtain Walls with interchangeable Craft panels

West Entrance

Exploded isometric 237

Facade Gateway Element

238

239

Vibhuti Kathpalia // PID21396 240

Triveni Kala Shala Program: Multi Arts Cultural Center Location: New Delhi Area: 10900 sq.ft The site is located in South Delhi, in a commercial complex called ‘Vasant Square Mall’. Since the construction of the complex in 2008, the third floor of the complex has not been occupied due to extremely low foot fall of the complex. A neighborhood survey revealed the need of reading zones, co-working spaces, multi-hobby zones and a cultural center for local artists.

The neighborhood also observes a high population of senior citizens, who due to lack of dedicated areas have been restricted them to their homes, with leisure time being limited to neighborhood parks. Grabbing this opportunity, a multi-arts cultural center has been proposed in the area.

Triveni Kala Sangam, a multidisciplinary cultural hub, currently located in central Delhi which focuses on the confluence of different art forms and promotes local artists, managed by the Triveni foundation has been identified as the client for the project.

241

The project ‘Triveni Kala Shala’, will focus at holistic development of children by allowing them to explore multiple arts, learn by performance, and interact with local and international artists along with bridging the gap between local artists and the community. Learning with the community and intergenerational interactions will stay at the core of the project.

Kala Sangam Established in 1960 by ( late ) Padma Shri Smt. Sundari K Shridharani and designed by the celebrated architect, Joseph Allen Stein, Triveni has been the cultural melting point for the National Capital since 1960.

Triveni Kala Sangam Primary spaces

ART

Shridharani Art Gallery DANCE

MUSIC

Triveni Kala Sangam imparts classes for Art, Indian Classical Dances and Indian Classical Music. A not-for-profit organization that does not take any donations, and has been for the last 6 decades offering a wide range of opportunities to artists and art enthusiasts. The complex serves as a hub for events, workshops and classes round the year.

Triveni Art Gallery Triveni Auditorium Sculpture court Lecture rooms Amphitheater

Secondary spaces: Children’s open art gallery Triveni Kala Sangam’s Dance department offers training facilities in the following classical dance forms: Bharatnatyam, Odissi, Chhau, Kuchipudi, Kathak

Triveni Kala Sangam’s Music department offers training facilities in vocal and instrumental music in the following categories: Classical Hindustani Vocal, Tabla, Sitar and Flute

Triveni Kala Sangam’s Art department offers classes in: Fine Arts, Child Art, Sculpture, Pottery & Ceramics and Photography.

Art Heritage Gallery Art Pilgrim I & II Triveni Cafe

242

BAY WINDOWS

RETAIL STORE

ION EXHIBIT STORE F-04

MAGZ. STAND

V-02

F-04

V-02

+450

+00

+00

+450

ASSISTED DESKS

UP UP

V-02

READING PIT

MAGZ. STAND

V-08

F-06

V-04

N

PREFUNCTIO

WASH

V-04

UP

AREA

BAKING COUN TER

PREP COUN TER

V-03

+450

V-04

COUNTER SEATIN

DISPLAY SHELF E INTERACTIV SCREEN FOR ON REGISTRATI & BILLING

BEVERAGE COUNT ER

G

F-03

+00

V-08

ZONE - 1

CROCKERY STORAGE

ETHNIC CAFE F-02

KITCHEN

V-03

F-04

COLD STORE

+ SECURITY CHECKOUT

BASED SENSOR M DOOR ALAR

Zone 1: Part Plan

SERVICE ENTRY

DRY STORE

EXIT

+00

TRIVENI KALA SANGAM

CEPT UNIVERSITY FD-PG ID

PART PLAN: ZONE 3 SCALE: 1:20 @ A2

DRAWING NAME :- PART PLAN

PROJECT- TRIVENI KALA SANGAM MULTI-ARTS CULTURAL CENTRE

DRAWING SHEET :- 04

MULTI-ARTS CULTURAL CENTRE NEW DELHI

LIBRARY & CAFE CONSTRUCTION DRAWING

DRAWINGS BY

:- VIBHUTI KATHPALIA

SITE - THIRD FLOOR, VASANT SQUARE MALL,NEW DELHI

VIBHUTI KATHPALIA (PID21396)

DATE: 31-03-2022 SCALE: GRAPHICAL

GENERAL NOTES: 1.

ALL DIMENSIONS ARE INDICATIVE.

2.

THE CONTRACTOR SHALL VERIFY THE ACTUAL DIMENSIONS AND LEVELS ON SITE BEFORE.

3.

THIS DRAWING IS TO BE READ AND SCALED.

4.

ANY DISCREPANCY SHALL BE BROUGHT TO NOTICE OF THE ARCHITECT FOR CLARIFICATION.

+150

STAGING AREA

+1350

TELESCOPIC SEATING

INSTRUMENT STORE F-04

F-03

+900

+450

V-03

+00

GREEN ROOM F-04

BRANDING

V-10

V-11

& DANCE DIO MUSIC STU

STAGING AREA

F-03

RECEPTION

V-03

V-10

BACKSTAGE

FOYER

V-08

F-03

RETAIL CORRIDOR

ZONE - 2

Zone 2: Part Plan

V-01 ENTRANCE &

EXIT

TRIVENI KALA SANGAM

CEPT UNIVERSITY FD-PG ID

PART PLAN: ZONE 2 SCALE: 1:20 @ A2

LIBRARY & CAFE CONSTRUCTION DRAWING

V-08

F-03

DRAWING NAME :- PART PLAN DRAWING SHEET :- 04

MULTI-ARTS CULTURAL CENTRE NEW DELHI

DRAWINGS BY

:- VIBHUTI KATHPALIA

PROJECT- TRIVENI KALA SANGAM MULTI-ARTS CULTURAL CENTRE SITE - THIRD FLOOR, VASANT SQUARE MALL,NEW DELHI

VIBHUTI KATHPALIA (PID21396)

DATE: 31-03-2022 SCALE: GRAPHICAL

GENERAL NOTES: 1.

ALL DIMENSIONS ARE INDICATIVE.

2.

THE CONTRACTOR SHALL VERIFY THE ACTUAL DIMENSIONS AND LEVELS ON SITE BEFORE.

3.

THIS DRAWING IS TO BE READ AND SCALED.

4.

ANY DISCREPANCY SHALL BE BROUGHT TO NOTICE OF THE ARCHITECT FOR CLARIFICATION.

V-05 +00

V-06

+150

V-03

STAGING AREA

DANCE & MUSIC STUDIO F-01 AHU ROOM

V-03

F-04

V-11

V-02

V-07

UNGE STAFF LO F-04

V-12

FOYE CABINET

F-03

CRAFTS STUDIO F-02

ZONE - 3

DRYING RACKS

Zone 3: Part Plan PART PLAN: ZONE 1 SCALE: 1:20 @ A2

243

R

SUPPLY

WASH AREA

CEPT UNIVERSITY FD-PG ID LIBRARY & CAFE CONSTRUCTION DRAWING

TRIVENI KALA SANGAM MULTI-ARTS CULTURAL CENTRE NEW DELHI

DRAWING NAME :- PART PLAN DRAWING SHEET :- 04 DRAWINGS BY

:- VIBHUTI KATHPALIA

PROJECT- TRIVENI KALA SANGAM MULTI-ARTS CULTURAL CENTRE SITE - THIRD FLOOR, VASANT SQUARE MALL,NEW DELHI

VIBHUTI KATHPALIA (PID21396)

DATE: 31-03-2022 SCALE: GRAPHICAL

GENERAL NOTES: 1.

ALL DIMENSIONS ARE INDICATIVE.

2.

THE CONTRACTOR SHALL VERIFY THE ACTUAL DIMENSIONS AND LEVELS ON SITE BEFORE.

3.

THIS DRAWING IS TO BE READ AND SCALED.

4.

ANY DISCREPANCY SHALL BE BROUGHT TO NOTICE OF THE ARCHITECT FOR CLARIFICATION.

Sections

Floor plan

+150 +00

MENT INSTRU STORE

PER

& CE DAN STUDIO SIC MU .U. A.H OM RO

N

OU

FL

AF ST

FOYER

GE

TS RAF

DIO

STU

C SH WA EA R A

244

TELESCOPIC SEATING

+1350

+900

+450

GALLERY STORE

RETAIL STORE

LIBR

ARY

+450

±00

STUD

Y PIT

RFORMANCE/ GALLERY AREA

E-S

ERV

PREFUNC

STA TION

TION

RETAIL CORRIDOR

ETHN

IC CA

FE

COL STO D RE

245

DR STO Y RE

AR EP. PR

BEV

ERA

±00

EA

GE

+450

ICE

S

Floor plan alternate layout +150 +00

MENT INSTRU O T S RE

PER

& CE O DAN STUDI C I US

M .U. A.H OM RO

N

OU

L FF

FOYER

GE

A ST

S AFT

CR

DIO

STU

SH WA EA AR

Slab Lvl [+4140] S. Beam Lvl [+3790] P. Beam Lvl [+3540] False Ceil. Lvl [+3290]

Fin. Floor Lvl [+00]

Zone 1 part section 246

GALLERY STORE

RETAIL STORE

LIBR

ARY

+450

±00

STUD

Y PIT

RFORMANCE/ GALLERY AREA

E-S

ERV

RETAIL CORRIDOR

ETHN

EA

±00

AR

+450

S

EP.

BEV ERA GE STA TION

TION

ICE

PR

PREFUNC

IC CA

FE

COL STO D RE

DR STO Y RE

Slab Lvl [+4140] S. Beam Lvl [+3790] P. Beam Lvl [+3540] False Ceil. Lvl [+3290]

Fin. Floor Lvl [+00]

Zone 2 part section 247

Slab Lvl [+4140] S. Beam Lvl [+3790] P. Beam Lvl [+3540] False Ceil. Lvl [+3290]

Fin. Floor Lvl [+00]

Zone 3 part section

Exploded isometric 248

Ethnic Cafe

Library 249

250

251

Studio Moments

252

253

254

Master’s of Design (Interiors), Spring Semester 2022 Faculty of Design ID.4019