ProFinisher Magazine: Industrial Wood Coatings - Q4 2019

OCTOBER - DECEMBER 2019

PROFINISHER I N D U S T R I A L W O O D C O AT I N G S

ALL-IN FOR CUSTOMER SUCCESS

WELCOME IN THIS ISSUE

PROFINISHER

October - December 2019

Innovation 2020: SHER-WOOD® Guardian™ Clear Topcoat . . . . . . . 3 All-In for Customer Success .

ColorMix Forecast 2020 .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

4-5 6-9

Supplies for a Spotless Finish . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10-11

REFLECTION AND COMMITMENT

The fourth quarter is a time for reflection, and there’s an adage I keep coming back to when I think about 2019: If only I knew then what I know now. For example, who could have guessed how much and to what extent escalating Chinese tariffs would affect our industry?

In times like these, it’s our goal at Sherwin-Williams to focus on what we can control. Our commitment to providing unmatched service and support is unwavering, and it’s demonstrated through our industry experts, tools and technology that help solve your most complex challenges. We’re here to make your job easier and to contribute to your success.

In this issue, you’ll read about our collaboration with Woodmont Cabinetry – a company committed to providing their customers best-in-class products. You’ll also see exciting examples of product innovation and color leadership that will help you push boundaries in the industry.

These times bring a need for confidence and security – a need for supplier partnerships that are built on trust and integrity. There’s no better time than now to lock arms as we commit to your long-term success.

KEVIN BRICKER Senior Vice President of Sales Performance Coatings Group Industrial Wood Division

EQUIPMENT & SUPPLIES for a Better Finish

2 | SHERWIN-WILLIAMS PROFINISHER

We provide more than coatings. Our complete product finishing solution includes over 10,000 brand-name equipment and supplies to address the entire process, from sanding to shipping. Our dedicated experts also work with a diverse group of suppliers and manufacturers to fulfill all of your finishing needs, including providing on-site support to help you enhance your line. Contact your Industrial Wood Coatings Sales Representative or visit oem.sherwin-williams.com/ equipmentandsupplies to learn more.

INNOVATION 2020: SHER-WOOD® GUARDIAN™ CLEAR TOPCOAT

"Customers are excited about the Guardian topcoat.

Not only is it conscious of indoor air quality, it also has great physical properties, especially as it relates to cleaners, disinfectants and other chemicals”

High-performance isocyanate and formaldehyde-free 2K topcoat will deliver a low-emission finishing solution in 2020

calculate catalyst amount decrease setbacks on the line – reducing shop inefficiencies.

Sherwin-Williams will introduce SHER-WOOD® Guardian™ Clear Topcoat, an innovative isocyanate and formaldehyde-free finish with uncompromised durability, in 2020. The topcoat’s non-yellowing formula provides excellent chemical and scratch resistance ideal for wood furniture and cabinetry finishing.

- Eric King, Sherwin-Williams Industrial Wood Sales Representative

“We’re the type of supplier that provides our customers with options,” said Bartoszek. “SHER-WOOD Guardian Topcoat brings new finishing technology to the table that diversifies our offering. We’re excited to launch it in 2020.”

Unlike other isocyanate and formaldehyde-free finishes, SHER-WOOD Guardian finish performs at the same strength as a premium polyurethane – making it the first and only topcoat of its caliber.

Government and regulatory agencies, including the EPA, have established strict formaldehyde emission standards to protect air quality in manufacturing and consumer environments. For finishers, the isocyanate and formaldehyde-free topcoat offers a low-emission alternative to traditional conversion varnishes.

For wood furniture and cabinetry manufacturers, SHER-WOOD Guardian Topcoat addresses odor concerns that resonate with distributors and consumers.

“From the factory to the end-user, the market is shifting to be more environmentally conscious,” said Nick Bartoszek, Global Marketing Director for Sherwin-Williams Industrial Wood. “We engineered Guardian Topcoat to be ahead of the increasingly stringent environmental regulations to come.”

Guardian is easy to apply and quick to dry, increasing throughput for OEM finishers. The topcoat can be applied with multiple types of spray equipment and has an extended 5-hour potlife to maximize usability. The 4:1 mix ratio and easy-to-

PROFINISHER TIP Adjust Your Spray Gun Settings

“Always be sure to double-check agitation and catalyzation before loading materials into lines. Remember to adjust gun settings for maximum transfer efficiency. By reducing overspray, this will save material and money.”

— Mike James, Technical Service Representative

oem.sherwin-williams.com/equipmentandsupplies | 3

ALL-IN FOR CUSTOMER SUCCESS Woodmont Cabinetry looks to Sherwin-Williams to be its “all-in” solutions provider

T

hrough steadfast relationships with customers and suppliers, Woodmont Cabinetry, based in Dallas, Texas, continues to expand its cabinetry operation after 66 years in business. For more than 10 years, Sherwin-Williams has been the company’s sole coatings supplier, fulfilling Woodmont’s requirement to be an “all-in” partner.

SELECTIVE FOR GOOD REASON Woodmont Cabinetry, a division of Western Cabinets, Inc., was purchased by the Tidwell family in 1992. The company started as a small regional manufacturer, supplying products to North Texas home builders, but has grown into having more than 400 employees, serving home builders throughout the United States.

By creating strategic partnerships with large-scale customers, Woodmont has differentiated itself from other cabinetry manufacturers. The company doesn’t seek mass retail, nor does it pursue multiple distributors in the same city.

“We are exclusive and selective when it comes to vetting customers, mainly because we see them as partners,” said Stanley Tidwell, President of Woodmont Cabinetry. “We take care of them

4 | SHERWIN-WILLIAMS PROFINISHER

by supplying high-quality products complete and on time. They take care of us by protecting our brand integrity.”

Woodmont isn’t just particular about its customer relationships – it’s selective about its supplier relationships too. Around 2009, in the thick of the recession, Woodmont began to investigate new

coating suppliers that could provide durable finishes and pledge to be “all-in.” SherwinWilliams could deliver on both promises.

“Great opportunities surface during times of disruption,” said Tidwell. “Our Sherwin-Williams rep helped rebuild our infrastructure. We turned our focus back to quality finishes. We came out of the recession with stronger, better products than when we went into it.”

PREPARATION & PRODUCT With years of collaboration and commitment under their belts, the companies have perfected the finishing process at Woodmont.

“Woodmont uses multiple product lines from Sherwin-Williams but mainly SHER-WOOD® Kemvar® and Sayerlack® Hydroplus™,” said Wes Goodman, SherwinWilliams Sales Representative. “They’re excited about the new Sayerlack Pigmented Hydroplus product. It’s going to save them a lot in operational costs.”

Tidwell says SAYERLACK PIGMENTED HYDROPLUS is going to revolutionize one of Woodmont’s factories. The product eliminates the need for a thermal oxidizer, which is expensive to install and operate.

spotlight on page 6) offered through the Sherwin-Williams Associated

“Great opportunities surface during times of disruption. Our Sherwin-Williams rep helped rebuild our infrastructure. We turned our focus back to quality finishes. We came out of the recession with stronger, better products than when we went into it.”

– Stanley Tidwell, President of Woodmont Cabinetry

Products program.

DESIGN INFLUENCE Anticipating consumer design trends has become increasingly significant for Woodmont’s product development process.

Like many manufacturers of home building products, the company has tightened its focus on style, color and shape to meet both builder and end-user expectations.

“Influences like home design shows, social media and online inspiration platforms make interior design more accessible,” said Jaime Tidwell Foster, Corporate Director of Human Resources and Marketing for Woodmont Cabinetry. “We’ve seen a big shift in the market as far as customization goes.

Homeowners don’t want that cookie cutter look. They want style and color options.”

At least once per year, Woodmont visits the Sherwin-Williams Global Color & Design Center (GCDC), a facility in Greensboro, North Carolina dedicated to forecasting wood color and design trends. The cabinetry manufacturer works with the color experts at the GCDC to analyze home and color trends, adding another layer of collaboration among the two companies.

“Sherwin-Williams has the unique ability to understand how important it is to build relationships at every level,” said Stanley Tidwell. “Their people have integrity, and they’re committed to finding solutions that propel our business.”

According to Tidwell, much of Woodmont’s success is contingent on the pre-finishing process. To ensure top-notch quality and consistency, the skilled crafters at Woodmont sand all components multiple times throughout the finishing operation by machine and by hand. For application, Woodmont relies on the line of Sames Kremlin spray equipment (see product

oem.sherwin-williams.com/equipmentandsupplies | 5

Color in Balance On the verge of welcoming a new decade, consumers want to enter it as their best selves. Our team at the Sherwin-Williams Global Color and Design Center (GCDC) understand the unique correlation between the growing desire for wellness and warmth and the way product design helps to create spaces in the home or workplace that bring joy through the inclusion of custom finishes that are uniquely their own.

This forecast is years in the making, and it is the intersection where color, design and pop culture trends across the globe collide. Our forecast is broken into five themes – Alive, Mantra, Play, Haven and Heart – each telling a distinct story of joy, serenity, and focus to the mind, body and spirit.

Our color and design artisans are completely immersed in their craft—enhancing the natural beauty of wood while helping you go to market with a custom finish, every time. Use this forecast as your inspiration. Then, let our experts help you bring that inspiration to life with your own proprietary finish at our GCDC.

6 | SHERWIN-WILLIAMS PROFINISHER

ALIVE

MANTRA

HAVEN

Request access to our

Virtual Panel Studio™ to view

and download the panels featured in this brochure. Contact your

Sherwin-Williams representative or HEART

PLAY

visit oem.sherwin-williams.com/gcdc to learn more.

COLORMIX ÂŽ 2020

ALIVE

Be present, be positive, and relish moments of life. Enjoy it in an authentic space touched by fumed, charred and burnished wood finishes - many with higher sheens - that evoke a satisfying and rejuvenating sense of community and living well. Inspired by mindful living, grounding natural colors are artfully arranged with rich hues that encourage thoughtfulness, togetherness and nurturing home life.

Influences Optimism Authenticity Curated Southwestern

oem.sherwin-williams.com/equipmentandsupplies | 7

COLORMIX ÂŽ 2020

MANTRA

East meets West in this collection of finishes, and both styles have entwined in the most appealing way. A unique blend of bleached, white washed and blonde finishes, Scandinavian simplicity happily engages with the order and elegance of Japanese aesthetics to create a look that is the best of both worlds. With light finishes that glide from warm to cool, it embraces all that is simple yet essential.

Influences

Minimalism Serenity Scandinavian Sanctuary

COLORMIX ÂŽ 2020

PLAY

These fun, buoyant, expressive and heavily textured finishes extend an invitation to mingle. Energetic and clever, these finishes pack a lot of punch and are the true definition of maximalism. An extension of your own unique sense of humor, these finishes personalize a space by adding warmth, resulting in a direct reflection of you.

Influences

Escapism Humor Joy Energy

8 | SHERWIN-WILLIAMS PROFINISHER

COLORMIX ® 2020

HAVEN

Like being welcomed home with open arms, these finishes beckon to those seeking an oasis. Inspired by Earth’s seasonal cycles, warm naturals and the organic beauty of wood’s unique imperfections are highlighted. Influenced by shades of our natural surroundings – sea, sand, forest and sky, these finishes are an innate reminder that sometimes real beauty lies in the spaces outside the lines and calm comes from knowing perfect isn’t the only way to be.

Influences

Simplicity Wabi-Sabi Conservation Material Health

COLORMIX ® 2020

HEART

Layered genres and emotions permeate these finishes. They represent a unique fusion of iconic modern design mixed with an intergenerational boho vibe. The result is a collection of natural, casual and “barely-there” finishes that bring to life a meditation on comfort, connection and the pleasures found in the everyday.

Influences Bauhaus Bohemian Fusion Humanity

oem.sherwin-williams.com/equipmentandsupplies | 9

SUPPLIES FOR A SPOTLESS FINISH The Sherwin-Williams Equipment and Supplies program includes over 10,000 brand-name tools at guaranteed competitive pricing. For more information and to request a quote, contact your Industrial Wood Coatings Sales Representative.

Sames Kremlin SFlow™ Manual Spray Gun Product

SW. No

SFlow™ Manual Spray Gun SFlow™ Skill Tip

1014-91173 1015-09347

• Minimizes mottling with spray stains •R educes halo effect with spray stains •G ood atomization quality

Finish Repair® Burn-In Kit SW1007-62020 • Kit includes a battery operated knife, a coarse and fine leveler, and 24 assorted burn-in sticks • Easy to use

10 | SHERWIN-WILLIAMS PROFINISHER

Color Express™ ColorReaderPRO SW6510-54868 • Hand-held color matching device designed to quickly identify a desired color • Returns the closest match to an in-stock Sherwin-Williams ColorSnap® Fan Deck Color • Works on its own or through a mobile app

Sherwin-Williams® Pro Signature Reusable Coverall

Sherwin-Williams® Standard Reusable Coverall

Sherwin-Williams® Disposable Coverall

Size

SW No.

Size

SW No.

Size

SW No.

M L XL XXL XXXL

968-8276 968-8268 968-8284 968-8318 968-8326

M L XL XXL XXXL

882-1175 882-1167 882-1183 882-1191 882-1209

M L XL XXL XXXL

6511-00950 6511-00992 6511-01008 6511-01016 6511-01024

Sherwin-Williams® Prep Suit Coat

Sherwin-Williams® Reusable Prep Pant

Sherwin-Williams® Apron with Sleeves

Size

SW No.

Size

SW No.

Size

SW No.

M L XL XXL XXXL

6511-01354 6511-01388 6511-01420 6511-01438 6511-01479

M L XL XXL XXXL

6511-01032 6511-01040 6511-01057 6511-01065 6511-01073

XS/S M/L XL/XXL

890-8907 890-8915 890-8923

SAS ® Dyna Grip Powder-Free Exam Grade Latex Disposable Gloves

SAS ® Thickster Powder-Free Latex Disposable Gloves

Size

Pk.

SW. No

Size

Pk.

SW. No

L XL

100 100

997-8370 998-1192

L XL

50 50

879-7581 879-7599

oem.sherwin-williams.com/equipmentandsupplies | 11

A I R L E S S

STAIN PACKAGE

SKILL™ TIP

SFLOW™ 275 & 450 GUN

AIRMIX® 10C18 PUMP

High transfer efficiency Good atomization quality Reduces halo effect on stain applications “The SAMES KREMLIN SFlow™ gun and SKILL™ Tip exhibits extraordinary transfer efficiency when utilized in spraying stains on deep profiled doors completely eliminating the halo effect of spray stains. The gun also improves productivity and transfer efficiency of glazes and wiping stains.” Michael Smith, Technical Service Rep (Sherwin-Williams) NORTH AMERICA HEADQUARTERS Plymouth, MI 48170 CANADA BRANCH Scarborough, ON M1G 3V5

SFlow™ Stain

HVLP Stain

VISIT US ONLINE sames-kremlin.com

To learn more call 877.705.2681 or contact your local Sherwin-Williams Industrial Wood Coatings Sales Representative