GTM Issue 36 by Shereen Shabnam

Aromas Fiji

CANDLE FLAVOURS Citronella White Frangipani Pink Frangipani Sandlewood Vanilla Japanese Honeysuckle Vanilla Sandlewood Vanilla HANDMADE ORGANIC SOAP Aloe Vera Flavoured Soap Rose Petal Soap Orange Flavoured Soap Moringa Flavoured Soap Neem Flavored Soap Lemon Grass Flavoured Soap Mint Flavoured Soap Rosemary Flavoured Soap Basil Flavoured Soap Goat Milk Flavoured Soap Charcoal Flavoured Soap CONTACT: Aromas Fiji P.O. Box 9179, Nadi Airport Fiji info@aromasfiji.com TEL: +679 9999913

CONTENTS

12 28

08 Lan To Tschirky A Catalyst for Positive Transformation 12 Shaping the future of consumer goods 14 Essence of Luxury Attitude & Behavior 16 Reducing insulin resistance with a vegan bio hack from Japan could be just the dream that bodybuilders have been waiting for

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Global Trend Monitor

Pioneering hospitality strategies Mona Faraj, Managing Director of HSMAI Middle East

My 1000 MIGLIA EXPERIENCE UAE

5 Tips to stay out of the phishing trap

Information is power, but misinformation is just as powerful

Kubernetes at a crossroads What many developers still need to understand about protecting containers

Romantic honeymoon haven Malta

Scenic San Francisco

34 14 32

Elegance reimagined at Rosselli AX Privilege

Mall Millionaire' shopping fiesta unveils AED one million grand prize and more

A new chapter in luxury living W Residences Manchester

Mastering the art of restaurant management Key strategies for seamless operations

Holiday gift guide from rituals cosmetics

Pull&Bear’s festive glamour Discover the holiday collection

Mohammed Bin Rashid aerospace hub signs agreement with uuds to open third facility at Dubai South

A Fusion of Dynamic Luxury and Electrified Performance New Range Rover Sport

A fusion of innovative design and timekeeping excellence Singer reimagined and perpétuel gallery

Innovative tech and family focused features redefining luxury and innovation The 2023 Nissan X-trail

Christmas gifting extravaganza NE store

Holiday accessories by Tumi

Speed, Style, and Sophistication An Atmosphere of high spirits and elation at Gulf Historic

Exquisite new fragrance Isola Blu Parfum

Modern Look with Enhanced Strength Ford Taurus

Technology Trends

Driving Success The Journey of GM Chery Middle East, Shen XianTian

Mesmerizing Art World-renowned Anooki characters illuminate Al Seef Dubai

Dynamic Insights and Industry Evolution strategies highlighted at the 6th Annual ROC Commercial Strategy Conferenc

Redefining elegance with contemporary, trendled designs with aura Living

Omikron Yachts to Build OT60 Hulls

Uniting World Leaders and Innovators for Climate Action and Industry Transformation COP28 Dubai Global Trend Monitor

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PUBLISHER

Catherine Gilbert EDITOR IN CHIEF Shereen Shabnam Editorial Team Fozia Fareen

Natasha Jasmin Dury Nishrat Nazeen

Eric Richard Dury Art Director V. Suquila

Correspondence Address H3J LLE

Office 404, Building B

Old Saaha Offices - Souk Al Bahar

Old town Island - Burj Khalifa District P.O. Box 487177, DUBAI - U.A.E. Tel: +971 50 769 0087 Impression/Printing

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Business and Lifestyle Updates RCBS201811862

EMBRACING CHANGE, INNOVATION, AND LUXURY Dear Readers, In this edition of our magazine, we embark on a journey that explores the intersection of luxury, innovation, and transformative ideas. Each article and feature has been carefully curated to offer you insights into the ever-evolving landscapes of technology, hospitality, health, and lifestyle. Our cover story, "Lan To Tschirky: A Catalyst for Positive Transformation," sets the tone for this issue, delving into how innovative minds are shaping our world for the better. Following this, "Essence of Luxury" examines the nuanced attitudes and behaviors that define the luxury sector today. In a world increasingly conscious of health and wellness, we bring you a breakthrough in managing insulin resistance with a vegan biohack from Japan – a potential game-changer for bodybuilders and health enthusiasts alike. We also spotlight Mona Faraj, who is pioneering hospitality strategies in the Middle East, and provide practical advice on avoiding the ever-present dangers of phishing in our digital age. "Kubernetes at a Crossroads" offers a critical look at the challenges developers face in securing containers, while our travel features whisk you away to romantic Malta and scenic San Francisco, capturing the essence of these enchanting destinations.

Our focus on luxury living is epitomized in the feature on W Residences Manchester, presenting a new chapter in high-end urban lifestyles. And as the festive season approaches, our Holiday Gift Guide, courtesy of Rituals Cosmetics, and Pull&Bear's Festive Glamour collection, offer plenty of inspiration for your holiday shopping. In the spirit of celebration, we also bring you the 'Mall Millionaire' Shopping Fiesta and a captivating exploration of the world-renowned Anooki characters illuminating Al Seef Dubai. For our automotive enthusiasts, we dive into the dynamic luxury of the new Range Rover Sport and the familyfocused features of the 2023 Nissan X-TRAIL. Additionally, we highlight the Gulf Historic's atmosphere of high spirits and elation. As we navigate these diverse and captivating topics, our aim is to offer you a magazine that not only informs but also inspires. We hope that this issue brings a new perspective on the luxury, technology, and lifestyle innovations shaping our world. Thank you for joining us on this journey of discovery and elegance. Shereen Shabam editor@globaltrendmonitor.com

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P OL O EXPERIENCE

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COVER STORY

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LAN TO TSCHIRKY A Catalyst for Positive Transformation By Shereen Shabnam In the dynamic arena of innovation and entrepreneurship, Lan Tô Tschirky emerges as a compelling force, combining business and investment, Health, Technology and Culture. Her journey, weaving through mathematics, fashion, music, and health, reflects the power of interdisciplinary thinking and cultural assimilation. Born and bought up in Vietnam and now residing in Europe, Lan Tschirky boasts an eclectic educational background and a diverse range of professional experiences. A mathematics graduate, music producer, and fashion design student at Central Saint Martins University of the Arts London, Lan embodies a blend of cultures and creative perspectives uncommon in the business landscape. Central to Lan's entrepreneurship is The Lan Health General Trading Co LLC, a hub of innovative products for the health and lifestyle sector in the UAE. More than a business, this venture reflects Lan's multifaceted background, allowing her to integrate analytical skills, creative flair, and market insight into a cohesive narrative. A pioneer in blockchain investment, as the founder of Lan To Capital, her investment philosophy is simple but powerful —focus on early-stage startups at the intersection of technology and humanity. Lan's Vietnamese heritage also informs her investment approach, emphasising talent nurturing and promoting cultural richness through music and gastronomy. Anyone who knows Lan, knows she can cook as well as any chef. An invite to her joyful dinners is seen by her large network as a genuine gift. With her latest project, The Lan Space Lan has established a hub for digital

and cultural conversation, epitomising her philosophy of integrating knowledge and networking to shape a better future. Here, ideas flourish, collaboration thrives, and solutions come to life. The Lan Space also provides exclusive access to global leaders, facilitating networking opportunities with a diverse group—from astronauts to business elites, government representatives to blockchain experts, bishops, and VIPs.

As a distinguished collaborator with the Seehof Hotel, a hub for VIP gatherings, influential investor meetings, and family office conferences during WEF, The Lan Space the summit guarantees extensive visibility among a diverse assembly of participants. This includes journalists, family offices, and other key players, enriching the diversity of viewpoints and dialogues.

Conversations at The Lan Space delve into topics like AI's impact across various sectors—cultural, economic, and political—through expert-led panels. Attendees gain insights from world-class speakers on topics such as resilience in AI, the green transition, and AI's role in culture.

More recently, Lan is excited about Ikono TV together with Elizabeth Markevitch Founder and Chief Art Officer. Ikono TV is the world’s first 24 hours art streaming platform. Since 2006, ikonoTV has pioneered in the streaming space curating film experiences designed by art connoisseurs for art lovers, international network of high-profile artists, and institutions.

The Lan Space, in collaboration with Seehof Hotel in Davos, Switzerland, a venue historically reserved for highprofile events and an elite audience is pioneering inclusivity by welcoming startups and burgeoning enterprises.

The unique Slow Art videos, in partnership with WHO, goes beyond mere entertainment. They are therapeutic, promoting mental well-being.

Global Trend Monitor

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COVER STORY

LAN TO GLOBAL, WHICH ENCOMPASSES A DIVERSE ARRAY OF COMPANIES, OFFERS MORE THAN JUST CAPITAL INJECTION – IT PROVIDES A PLATFORM FOR GLOBAL EXPOSURE AND NETWORKING. | 10 | Global Trend Monitor

The Lan Space Summit, an integral part of this venture, showcases business aspects and lets exceptional people participate and showcase their projects. The opening ceremony on January 15th, 2023, promises an unforgettable culinary and artistic experience, bringing in new energy and concepts to Davos. Committed to well-being, under Lan's guidance, The Lan Health has emerged as a globally integrated health and wellness company. With products ranging from health supplements to personal and home care, The Lan Health is driven by a commitment to quality and innovation. The involvement of Dr. Clair A. Francomano, a renowned MD and geneticist as the Chief Scientist Officer, further reinforces the company's dedication to safe, effective products. Lan is also deeply enthusiastic about Fresh-lab, a groundbreaking and budgetfriendly product that stands out for its simplicity and global applicability. Freshlab is ingeniously designed to address some of the most urgent food crises facing humanity today. This compact sachet, effortlessly fitting in packaging or household refrigerators, works wonders in preserving the freshness of fruits, vegetables, meats,

fish, and other perishables for an astonishingly extended period. This remarkable extension of shelf life is more than just a convenience; it represents a significant stride towards reducing food waste on a global scale. With Fresh-lab, Lan sees the potential to revolutionize food storage and drastically cut down on the all-too-common issue of spoilage, making a profound impact on both environmental sustainability and food security. Lan To Global, which encompasses a diverse array of companies, offers more than just capital injection – it provides a platform for global exposure and networking. Participating businesses gain access to a family of enterprises spanning various sectors, from Lan To Horse Syndicate's global Polo events to the influential Lan To Capital Magazine, both in print and online. Venturing into the world of sports, Lan To Capital was a major partner at the Luxury Polo event taking place at Dubai Polo & Equestrian Club in Dubai with the participation of many politicians, royalty, prestigious guests from Dubai and around the world. The successful event was ideal for networking and enjoying the outdoors during the Dubai winter.

With Lan To Entertainment’s multimedia reach, The Lan Health's exclusive health products, and Lan To Lifestyle's exquisite lifestyle offerings, businesses enjoy unparalleled promotion and networking opportunities. The philanthropic arm, Lan To Foundation, further extends this network by supporting arts, culture, and local initiatives worldwide. Lan is right now enormously excited about the latest technological advancement in the data sphere – the Dataeuum app. This innovative platform stands out by incentivizing users to collect, verify, and update local data, a feature that she believes is invaluable for investors and immensely beneficial for business owners. By leveraging the power of crowdsourced information, Dataeuum ensures unparalleled accuracy and relevance in its data. Lan is particularly inspired by how this app empowers small businesses, providing them with access to highquality, reliable data that can drive informed decision-making and foster growth. We also find Lan fashionable each time we see her. Lan's "Ethnic Chic" collection is a vibrant expression of her Vietnamese roots and European sensibilities. Launched at the Vietnam Open Festival, this collection celebrates the fusion of traditional Vietnamese patterns with modern fashion design, symbolizing a bridge between two worlds. Lan To Tschirky is more than an entrepreneur; she is a force of nature, embracing humanity's hopes and dreams. Her ventures are not just businesses; they're platforms for positive change, whether it's through promoting health, investing in technology, or fostering cultural connections. In Lan's world, philosophy, art, technology, design, and sustainability intersect, creating a community where ideas thrive, and the future is shaped by visionary minds. Lan Tschirky stands as a beacon of inspiration, proving that when passion, creativity, and vision converge, the possibilities are limitless. https://www.lantocapital.com/ https://thelan.space/ and https://www.thelanhealth.com/ Global Trend Monitor | 11 |

INTERVIEW

SHAPING THE FUTURE OF CONSUMER GOODS By Shereen Shabnam In an exclusive interview, Julia Uherek, Vice President Consumer Goods Fairs at Messe Frankfurt Exhibition GmbH, provides a detailed overview of Ambiente, the world's largest and most international consumer goods trade fair. She explores the key factors contributing to the fair's growing popularity, especially in the Middle East, and its focus on various sectors including the hotel, restaurant, workspace, and retail sectors. She sheds light on how Ambiente is adapting to current global economic and health challenges and maintaining its status as a trailblazer in the industry in an exclusive interview below:

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AMBIENTE IS KNOWN AS THE LARGEST EVENT OF ITS KIND IN THE WORLD. WHAT FACTORS DO YOU ATTRIBUTE TO ITS GROWING POPULARITY, PARTICULARLY IN THE MIDDLE EAST?

Ambiente is the leading and most international consumer goods trade fair in the world: The trade show reflects the decisive international trends in the industry – globally. And the product segments are truly all-encompassing: Whether Dining, Living, Giving or the latest addition: the Working segment – it shows what will be on the table in the future, what will belong in living and working spaces and what will be given as gifts. In short, Ambiente sets the agenda,

reflects the latest developments and gives an outlook on new ones. The fair gives orientation to the industry, both to the producers and to retailers, and that on a global scale. With two other international consumer goods fairs Christmasworld and Creativeworld held simultaneously at the Frankfurt venue, it is the quintessential one-stop- shop for the global consumer goods industry that provides everything that matters for future business success of companies from the UAE.

WITH A SIGNIFICANT INCREASE IN UAE VISITORS EXPECTED AT THE NEXT EVENT, CAN YOU SHARE WHAT

Many designers are currently experimenting with alternative materials for the dining area such as compostable bioplastics for disposable and reusable packaging.

ARE THERE ANY EXCITING DEVELOPMENTS OR INITIATIVES THAT YOU WOULD LIKE TO HIGHLIGHT FOR OUR READERS REGARDING AMBIENTE'S FUTURE PLANS OR EXPANSIONS?

As said before, lifestyles are getting increasingly hybrid, the spheres of working and living are merging, and architecture and design have to provide answers to this. This mobile lifestyle entails new customer needs, and functional spaces like hotel lobbies or restaurants need to cater to these demands.

DRIVES THIS INTEREST FROM THE REGION?

The strong response among visitors from the UAE is significant, indeed. It undoubtedly underscores the region’s sustained demand for products, design and fitout for hotels, restaurants, resorts, shops and workspaces. This drives interest in Ambiente, as visitors can be sure to find any product and producer for any project at any scale in one place and at one time. At Ambiente, visitors will find a plethora of forward-thinking design solutions and products that set new standards. It features exhibitors in any relevant product segment, from tableware, glass and kitchen supplies to living accessories and interior design who meet the highest standards for luxury, comfort and innovation, for example in hospitality interior design.

WHAT ARE THE KEY HIGHLIGHTS AND EXPECTATIONS FOR THE JANUARY 2024 AMBIENTE EVENT, IN TERMS OF THE NUMBER OF PARTICIPATING NATIONS, EXHIBITORS, AND VISITORS?

I am glad to say: we are back on track. This means, we are growing in terms of quantity and quality. In 2023, we welcomed more than 4,500 exhibitors in total, of which 3,700 were Ambiente exhibitors. For the coming trade fair trio we expect even more. With regards to the hall space, we are expanding by three

new hall levels to be able to create more space for our exhibitors' presentations. Moreover, we are condensing the space in the halls and additionally placing the supporting programme stages in the foyers.

AMBIENTE PLACES A SPECIAL FOCUS ON ESG (ENVIRONMENTAL, SOCIAL, AND GOVERNANCE) THROUGH ITS ETHICAL STYLE PROGRAM. COULD YOU ELABORATE ON THE IMPORTANCE OF SUSTAINABILITY IN TODAY'S MARKET, ESPECIALLY IN THE HORECA (HOTEL, RESTAURANT, AND CAFE) SECTOR?

With sustainability, you touch upon an increasingly relevant topic. We see a strong demand and, consequently, focus on sustainability in terms of production methods, alternative materials and manufacturing. More than 10 years ago, we initiated this sustainability-focused programme that stages environmentally friendly, ethically produced and sustainable goods and their producers to the trade fair public Exhibitors are listed accordingly in the online exhibitor search, marked with the Ethical Style label at their stand and are part of a customer guidance programme on this theme. The Ethical Style label in the online exhibitor search and at the stands facilitates the sourcing of environmentally friendly, ethically produced and sustainable goods.

Ambiente gives a platform to exhibitors who provide solutions and to experts and creative minds that have a novel approach – not only to what is current, but also to what is coming. For 2024, both exhibitors and visitors may expect an enhanced trade fair experience with added value: valuable content, enriching immersive experiences and inspiration that converses into business – just priceless. Julia Uherek’s insights into Ambiente reveal a dynamic and forward-thinking approach to the world of consumer goods. The fair's expansion into new sectors and emphasis on sustainability through the Ethical Style program demonstrate a commitment to addressing contemporary challenges and trends. Ambiente continues to be a pivotal platform for global businesses, fostering innovation, sustainability, and international collaboration. As the fair gears up for its 2024 event, it stands as a beacon for the future of consumer goods, reflecting the evolving demands and expectations of the global market, particularly in the HORECA sector. Ambiente's continued adaptation and expansion signal a bright and impactful future, positioning it as an essential event for businesses and entrepreneurs worldwide.

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MANAGEMENT

ESSENCE OF LUXURY

ATTITUDE & BEHAVIOR HAKAN OZEL

Area General Manager, Operations of Shangri-La Dubai | 14 | Global Trend Monitor

When we talk about luxury, we talk about and mainly focus on product. We talk little about luxury services. Since there is not much articulation about luxury services, it may be hard to define them. There are two significances of luxury service: It is either complementing the product that customers buy, which is the luxury brand experience, or a segment, category itself within the services to provide to customers. Therefore, it is critical to define these two concepts first to create luxury experiences. Pure luxury service is a very important part of the fast-growing service sector in the world. After buying and acquiring luxury goods, luxury customers dream about moments of luxury to define their experiences. When we ask people about their luxury dreams, it will not be surprising to hear that they will dream of staying in a luxury hotel’s suite or being in nature while indulging the senses, more so than buying another highend car. At the same time, they will also talk about time as a luxury, which cannot be shelved, stored, or repurchased – what has gone, has gone! We so often hear that people wish to have more time, spare time to make some of their dreams come true. Therefore, it is critical to define luxury and luxury service. Extraordinary service and attitude can build the reputation of a brand if it possesses the most certain and sharp elements like anticipation, empathy, efficiency, goodwill, engagement, care, and so on. There are many elements in luxury service that govern the true nature of it. Of course, elements like location, atmosphere, design, architecture, brand value, ingredient quality, differentiation, and sentimental offers are important and the combination of all will create luxury products and experiences. However, without a correct attitude and behavior, you cannot dream, create, plan, organize, and execute any of these elements. The answer

to the question of “What makes the service luxury?” should be “It makes a difference what attitude and behavior is”. “Attitude and behavior” with all required and mindset elements gathered in and around to provide the greatest luxury service is, without a doubt, the greatest luxury itself and the rarest to find. Perfect levels of service require perfect skills. These skills are critical to be considered in identifying and selecting luxury service staff to work in luxury service enterprises. However, hiring and retaining excellent staff who demonstrate a perfect luxury attitude and behavior is the most critical organizational strategy when it comes to luxury services. The organizations which give great interest and put continuous emphasis on attitude and behavior are on the right path to provide luxury experiences to

customers. Creativity, innovation, technology, the sum of which is called “differentiation” are certainly critical. However, they will be meaningless if there is a lack of attitude and behavior. Luxury means offering plenty in an expensive and limited manner while distributing comfort, delight, and satisfaction for customers. This must be at a continuous and sustained level in terms of consistency. When a luxury service company is recommended to customers or when the customers experience the service of the luxury brand, they have high expectations in line with the brand’s reputation. Fulfilling the expectations after purchasing the luxury good and receiving superlative service directly is possible only through the correct attitude and behavior of staff.

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SPOTLIGHT

REDUCING INSULIN RESISTANCE WITH A VEGAN BIO HACK FROM JAPAN COULD BE JUST THE DREAM THAT BODYBUILDERS HAVE BEEN WAITING FOR By Mr. Ahmed Ahmed, Clinical Lead for Bariatrics Imperial College London Dr Mo Al-Qaisi, Honorary Senior Research Fellow - Imperial College of London

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And when you eat healthy sources of protein, you are promoting muscle growth, as protein is the building block for muscle. By contrast, when you eat unhealthy sugars or unhealthy fats, you are doing the exact opposite- muscle growth will slow down, or you could even lose the new muscle that you have built. So what’s the underlying link between food and muscle?

A lot of people go to the gym, do all the exercises, drink their protein shakes, and then are hugely disappointed by their results compared to their friends, who do exactly the same and build muscles faster. Why do some people build muscles faster than others? Well, the answer is largely down to differences in genetics and background diets. People who take their protein shakes forget that it’s not the only component of their diet (and definitely not the most important) that can affect their muscle growth. Actually, everything you eat contributes to your rate of muscle growth, positively or negatively.

It turns out that insulin resistance- and how much you have of it- determines a lot about your capacity to build muscle. When your insulin resistance is low, you build muscle more easily and quicker. And when your insulin resistance is high, your muscle growth slows down considerably or even reverses into muscle loss, depending on your general health. Everybody’s genetic make up is different, and whilst some have better genetics than others when it comes to baseline insulin resistance, which we cannot control, it is very much the case that we CAN control what we are eating. And it turns out that plant fibre in general, and especially dense plant fibres, can block sugar and cholesterol spikes after eating food- which dramatically lowers the impact of food on our insulin resistance. That’s one of the most important reasons

why eating plenty of salad and vegetable with every meal is so healthy in the first place. Now enter Soom Lite into the fitness scene. It’s a vegan fruit juice with very few calories which is made in the UAE by a team who won the InnovateUk prize. It’s the first time that a functional drink made in the UAE is set to go global. And why? Because it’s infused with a highly dense plant fibre from a Japanese plant backed by EFSA that can blunt sugar spikes better than any other vegetable on earth. If you drink a Soom Lite with all your meals during your fitness training programme, you can dramatically reduce your insulin resistance. For many people, Soom Lite will be like releasing the hand brake on their muscle growth. It is still a blessing for all those who have muscles, because keeping those muscles toned over time gets more and more difficult- this is because our insulin resistance also rises as we age. The first batch of Soom Lite to hit the market has already sold out, with the manufacturer scrambling to make more. Read more about plant fibre and health at soomlite.com

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SPOTLIGHT

PIONEERING HOSPITALITY STRATEGIES Mona Faraj, Managing Director of HSMAI Middle East During the 6th Edition of ROC Middle East Commercial Strategy Conference, we met with Mona Faraj, Managing Director of the Middle East region of HSMAI. Mona is a highly respected business activist with over 30 years of experience in the hospitality industry. She founded Insight Out, a renowned consultancy offering support across all commercial disciplines in the Middle East. Mona is also co-founder and CEO of ExploreTECH, the first digital marketplace dedicated to hospitality and travel in the Middle East and Africa.

from F&B revenue optimization, the influence of technology in hospitality, the transformative impact of Generative AI, and the significance of a robust commercial strategy in today’s dynamic environment.

The conference sessions featured a range of roundtables, leadership hubs, and partner insights, covering topics

We leverage on Mona's expertise at the conference to find out more during the interview below:

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Attendees at the conference enjoyed thought-provoking sessions on sustainability in the hospitality industry, emphasizing its impact on profitability. The conversations and collaborations at the event helped redefine commercial strategies in the hospitality sector.

HOW ARE YOU ADAPTING THE CONFERENCE TO EVOLVING HOSPITALITY NEEDS IN THE REGION? As the hospitality sector in the Middle East continues to grow and evolve, the 6th ROC Middle East Commercial Strategy Conference is meticulously designed to provide timely insights and address the industry's dynamic needs in our part of the world. We adapt by incorporating current trends, emerging technologies, and the latest best practices into our agenda. This year, we have included topics like digital transformation, sustainable practices, and evolving consumer behaviors, ensuring our

attendees are at the forefront of industry developments.

WHAT ARE THE BENEFITS FOR ATTENDEES OF THE 6TH ROC ME COMMERCIAL STRATEGY CONFERENCE? Participants of the conference can expect to gain a wealth of knowledge from industry leaders, develop crucial skills

relevant to today’s market, and forge valuable industry connections. We aim to empower attendees with insights into cutting-edge strategies, practical tools, and an expanded professional network that can be leveraged for personal and organizational growth.

HOW IS THIS CONFERENCE UNIQUE FOR THE HOSPITALITY SECTOR?

The Middle East hospitality sector faces unique trends and challenges, including adapting to digital innovations, meeting sustainability goals, and navigating market fluctuations. The conference is tailored to address these challenges, offering sessions and panels that delve into these issues, providing practical solutions and foresight to help professionals navigate the sector’s evolving landscape.

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MY 1000 MIGLIA EXPERIENCE UAE

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We started our drive from the Apron Views at the Meydan Racecourse , home of the famous Dubai World Cup horse race. At this iconic setting the public were able to view all the participating vehicles in one extraordinary location a day ahead while the teams trained for the challenges ahead. After we flagged off from the racetrack of the Meydan, we drove to Ras Al Khaimah and enjoyed a sumptuous lunch. After driving through the rocky hills in Oman’s breathtaking Musandam Peninsula, we then spent the evening at the fivestar Intercontinental Resort in Ras Al Khaimah. From the sunny coasts of Ras Al Khaimah, the rally charted a course upward to return to one of its favorite tests: the Jebel Jais mountain, a test of precise driving and preparation, with a dizzying climb that would test a modern vehicle – let alone cars that are nearly one hundred years old.

My first few days of this month was spent experiencing the 1000 Miglia, also known as “The Most Beautiful Race in the World”. Being part of this immersive UAE classic regularity rally along an exciting route across the different Emirates was exhilarating. The highlight of the drive was driving into Khasab, in the Sultanate of Oman with enthusiasts from around the globe including Germany, Italy, Switzerland, France, Belgium, the United Kingdom, and the United States.

Highlights from an outstanding lineup of classics included: • 1931 Alfa 6C 1750 GS “Aprile” – Unique, multiple-awarded coachbuilt example from the vault of one of the world’s most appreciated collections • 1969 Aston Martin DB6 • 1968 Ferrari 275GTB4 • 1956 AC Ace – the car that became the legendary Shelby Cobra • Four stunning Ferrari Dinos, the most that have ever raced together in the UAE • An impressive fleet of 11 legendary Mercedes-Benz 300 SL Gullwings and Roadsters

We then moved on to Fujairah where I ended my drive. The rally continued the following day returning to Dubai via the charming hamlet of Hatta before diving headfirst into the towers of power at Dubai International Financial Centre with a signature stop under the world-famous Gate Building, before concluding at the Queen Elizabeth 2 liner for the evening. On the final day of the event, the teams enjoyed a traditional lunch in the desert before heading to Abu Dhabi and the high octane thrills of Yas Marina circuit. Even though my time at the rally was short, it was a memorable experience that got me up, close and personal with some of the most coveted cars from the past.

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TECHNOLOGY

TIPS TO STAY OUT OF THE PHISHING TRAP

By: Bashar Bashaireh, Managing Director, Middle East & Turkey, Cloudflare

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Email is the most exploited business application. It is the primary initial attack vector for cybersecurity incidents, and contains vast amounts of trade secrets, PII, financial data, and other sensitive matters of value to attackers. On top of that, email is one of the hardest applications to secure. If it were simple, there would be fewer headlines about business email compromise (BEC) losses topping $50 billion , and fewer breaches resulting from someone falling for a phish. Once an attacker has infiltrated one email account, they can move laterally and impact a wide range of internal systems. Phishing is as common in the public sector as it is in the private sector and besides the obvious financial implications, there is also the issue of damage to the reputation of the enterprise. Cloudflare recently published its 2023 Phishing Threats Report. The three key takeaways are: • Attackers use links as the #1 phishing tactic — and are evolving how they get you to click and when they weaponize the link. • Identity deception takes multiple forms and can easily bypass email authentication standards. • Attackers may pretend to be hundreds of different organizations, but they primarily impersonate the entities we trust (and need to get work done). Below are some recommendations that will help organizations stay out of the Phishing trap:

1. SECURE EMAIL WITH A ZERO TRUST APPROACH

Despite email’s pervasiveness, many organizations still follow a “castle-and-moat” security model that trusts messages from certain individuals and systems by default. With a Zero Trust security model, you trust no one and nothing. No user or device has completely unfettered,

trusted access to all apps — including email — or network resources. This mindset shift is especially critical if you have multi-cloud environments and a remote or hybrid workforce. Don’t trust emails just because they have email authentication set up, are from reputable domains, or “from” someone with whom you have a prior communication history. Choose a cloud email security solution rooted in the Zero Trust model and make it more difficult for attackers to exploit existing trust in “known” senders.

2. AUGMENT CLOUD EMAIL WITH MULTIPLE ANTI-PHISHING CONTROLS

A multi-layered defense can preemptively address high-risk areas for email exposure, including: • Blocking never-before-seen attacks in real time, without needing to “tune” a SEG or wait for policy updates • Exposing malware-less financial fraud such as VEC and supply chain phishing • Automatically isolating suspicious links or attachments in email • Identifying and stopping data exfiltration, particularly via cloudbased email and collaboration tools • Discovering compromised accounts and domains attackers use to launch campaigns More organizations are choosing a layered approach to phishing protection. As noted in The Forrester Wave: Enterprise Email Security, Q2 2023, “The email security vendors you work with should demonstrate an ability to connect and share data with each other and with key tools in your security tech stack.

3. ADOPT PHISHING-RESISTANT MULTI-FACTOR AUTHENTICATION

Any form of multi-factor authentication (MFA) is better than none, but not all MFA provides the

same level of security. Hardware security keys are among the most secure authentication methods for preventing successful phishing attacks; they can protect networks even if attackers gain access to usernames and passwords. Consider replacing MFA methods like SMS or time-based OTP with more proven methods like FIDO-2 compliant MFA implementations. Applying the principle of least privilege can also ensure hackers who make it past MFA controls can access only a limited set of apps, and partitioning the network with microsegmentation can prevent lateral movement and contain any breaches early.

4. MAKE IT HARDER FOR HUMANS TO MAKE MISTAKES

The larger your organization, the more each of your teams will want to use their own preferred tools and software. Meet employees and teams where they are by making the tools they already use more secure, and preventing them from making mistakes. For example, email link isolation, which integrates email security with remote browser isolation (RBI) technology, can automatically block and isolate domains that host phishing links, instead of relying on users to stop themselves from clicking.

5. ESTABLISH A PARANOID, BLAME-FREE CULTURE

Encouraging an open, transparent “see something, say something approach” to collaborating with your IT and security incident response teams 24/7 helps get everyone on “team cyber.” Minutes matter during attacks. Establishing a paranoid but blamefree culture that reports suspicious activity — as well as genuine mistakes — early and often helps ensure incidents (no matter how rare) are reported as soon as possible.

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TECHNOLOGY

INFORMATION IS POWER, BUT MISINFORMATION IS JUST AS POWERFUL The post-truth era has reached new heights with the advent of artificial intelligence (AI). With the increasing popularity and use of generative AI tools such as ChatGPT, the task of discerning between what is real and fake has become more complicated, and cybercriminals are leveraging these tools to create increasingly sophisticated threats. Check Point® Software Technologies Ltd. (NASDAQ: CHKP), a leading provider of global cybersecurity solutions, has found that one in 34 companies have experienced an attempted ransomware attack in the first three quarters of 2023, an increase of 4% over last year. Cyberthreats are not only more numerous, but increasingly complex, effective, and harder to detect as they are driven by artificial intelligence, organized ransomware groups and | 24 | Global Trend Monitor

hacktivism. While cyberattacks are often related to data destruction and theft, cybercriminals often use the creation of fake data and impersonation to spread chaos and misinformation. In recent years, the term ‘disinformation' has gained prominence and is presented as one of the main cybersecurity risks. The aim of information manipulation can be to access and steal sensitive information from companies and government agencies.

CYBERCRIMINALS ARE ALSO USING DEEPFAKE TO OBTAIN THIS SENSITIVE INFORMATION

One of the most common techniques for obtaining this information is phishing. This is the creation of fake emails or text messages in which attackers impersonate identities. Phishing attacks are becoming more convincing as they

employ machine learning techniques that increasingly refine the scams. Cybercriminals also use deepfake to obtain this sensitive information, as they can impersonate videos and images to make the deception more plausible, or even scam with deepfake voice calls. This advance in techniques for creating cyberattacks has increased the impact of ransomware attacks, one of the biggest threats in recent years, leading to an increase of more than 37% in the last year, with ransom demands exceeding five million dollars. Disinformation has also been used to contribute to political and media manipulation: it can influence important processes such as voting, discredit opponents, create polarization of public opinion and generate chaos and controversy among the population.

Ram Narayanan Country Manager at Check Point Software Technologies, Middle East

These hacktivist threats use phishing to gain access to sensitive government information and generate fake news that may be accompanied by deepfake images or videos to manipulate people to achieve their political ends. Given this situation, it is increasingly necessary to take measures to curb all the threats created with this new technology and to provide users with the necessary tools to detect what information is correct and what is hidden in a cyberattack. For this, Check Point recommends users to:

Software

1. IDENTITY VERIFICATION AS A FIREWALL

Implementing multi-factor authentication, such as implementing two-factor authentication and using

biometric technologies such as facial recognition or fingerprints, is essential to prevent advanced cyber-attacks with AI.

latest exploits discovered in available patches and then target systems that do not yet have them.

2. ZERO TRUST AT THE CORE

The whole team should have basic training on cybersecurity measures and awareness of the risks posed by cyberthreats. In this way they will be able to detect which information has signs of being a trap.

Just as it is always better to vaccinate a patient to prevent diseases before they occur, in cybersecurity it is better to detect and prevent cyberattacks before they infect a network. Real-time threat detection solutions can help uncover anomalous traffic patterns, while threat intelligence can help actively block malware before it penetrates a network. The goal is not to trust anything on the network until there is verification.

3. CYBERSECURITY AND AI HAND IN HAND

From now on, artificial intelligence will be paramount to respond to threats more effectively. These AI-integrated solutions can detect anomalies faster to respond as quickly as possible and mitigate damage.

4. ALWAYS UPDATE

patching is a critical component of defending against ransomware attacks, as cybercriminals often look for the

5. CYBERSECURITY TRAINING

“With AI-based attacks that misappropriate, manipulate, and disseminate false information seemingly on the rise, businesses need to protect themselves and keep pace with cybercriminals. It is essential that organizations adopt strategies to prevent threats and invest in the development of cybersecurity and the implementation of AI in their systems”, explains Ram Narayanan, Country Manager at Check Point Software Technologies, Middle East. “Cyberattacks are going to become more frequent and effective, and their deception techniques more sophisticated and credible. It is essential to have a solid cybersecurity strategy that is constantly under review to update for prevention-first security”. Global Trend Monitor | 25 |

TECHNOLOGY

KUBERNETES AT A CROSSROADS What many developers still need to understand about protecting containers By: Michael Cade, Global Field CTO Cloud-Native Product Strategy, Veeam | 26 | Global Trend Monitor

Despite it still feeling like ‘the new toy’ for many development teams, container technology has been around for some time. But it wasn’t until the rapid evolution of container-based applications in recent years that businesses started deploying these environments en masse. In fact, recent reports suggest that we are approaching a tipping point in container usage. However, these insights also reveal that the way the majority of businesses are protecting their containers is still unfit for purpose. In fact, recent findings suggest that Kubernetes (K8s) clusters belonging to more than 350 organisations, (including several Fortune 500 companies) are currently “openly accessible and unprotected”. So, what are businesses still getting wrong here?

TWO STEPS FORWARD AND ONE STEP BACK

A 2023 report from Enterprise Strategy Group described the container market as “red hot”. Nearly half (47%) of businesses reported that they are using containers currently, while 35% are planning on doing so in the next 12 months. If those plans all become reality, that’s 82% of organisations using containers by the end of 2024. It's a common conflation that containers equal Kubernetes. While this isn’t accurate, as it's simply a platform for managing containers, the report indicates it is becoming the standard. Currently, 66% of organisations use it to manage and orchestrate their containers. Essentially, it's a product name that’s become so widely used that it's now synonymous with the thing itself, like JCB, Kleenex or Frisbee. But “red hot” is an apt way to describe current container usage in more ways than one. With current practices, far too many businesses risk getting burnt. According to the same report, less than half of companies that have implemented containers made data protection part of the architecture design process. Instead, 19% only considered how to protect their containers after implementation was complete and perhaps worse, 33% just carried on using existing data protection tools and processes. This is symptomatic of the knowledge gap around containers and Kubernetes and, in some cases, data protection in general.

TIME TO MOVE ON

Let's tackle the worst problem first. According to Enterprise Strategy Group, a third of organisations using containers still use the same data protection tools and processes as they would have on a ‘normal’ application. This is ineffective for several reasons. While traditional backup solutions focus primarily on Virtual Machines (VMs) or file-level backups, Kubernetes demands a more nuanced approach, given its dynamic and cloudnative nature. Backing up a containerbased environment with a traditional backup solution is like trying to take a snapshot of a city with a photograph. Sure, you might capture the buildings, but you won’t have a sense of the flow of traffic, or what's happening inside or underground. Butifthat’sthecase,whyareorganisations doing it? In most cases, it’s simply an awareness problem. Businesses think the solution works. After all, they have backups so they don’t see the difference until something bad happens like a cyberattack. As soon as they try to recover the container-based environment using this backup, they realise that their imagebased backup can’t ‘see’ the K8s clusters. A traditional solution will only backup the VM that holds the containerised environment, leading to all kinds of potential issues including incomplete backups, inconsistent states, inefficiency, and security gaps, to name a few.

DATA PROTECTION FROM/BY DESIGN

So, understanding the need to protect containers with a system that understands containers is the first mental hurdle that needs to be overcome. But there’s one more hurdle before the finish line. When implementing Kubernetes, data protection needs to be part of the plan from early design phase on. There’s a long list of reasons for this, but it comes down to the efficiency of resources (in computing and financial terms), the opportunity to test and validate, and most crucially of all - ensuring reliable and fast recovery. In reality, backup is the easy part, it's the recovery that’s hard. Building with recovery in mind against clear KPIs, namely Recovery Point Objective (RPO) and Recovery Time Objective (RTO), are essential. However, this is infinitely easier to achieve when it's part of the plan from day one.

IF YOU HAVEN’T THOUGHT ABOUT IT YET, DON’T BOTHER. With nearly one in five organisations making this mistake, this is an age-old problem for a new technology. If we look back ten or twenty years ago to when organisations were protecting their physical servers, the technical details have changed but the reason for the problem stays the same - backup is ‘tiresome and boring’. It's like looking at the airbags when building a new sports car - no one’s in it for the airbags although they are often life-savers. As such, there’s a risk no one thinks about them in the early development stages. But if you’ve built that chassis and added a high-tech dashboard, putting that final safety measure in is going to be much more expensive than it needs to be. That isn’t to say: “If you haven’t thought about it yet, don’t bother.” Organisations need to have proven and tested backup and recovery plans in place. According to the Veeam Data Protection Trends Report 2023, 85% of organisations suffered at least one cyber-attack in the preceding twelve months; an increase from 76% experienced in the prior year. One way or another, you need to be “Left of Bang”. If that work is being done after the design of a containerised environment it may take some redesign and refactoring but that’s better than the alternative of being unprepared during a successful ransomware attack. As the proverb goes: The best time to plant a tree was 20 years ago. The second best time is now.

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TRAVEL

Dingli Cliff

Nestled in the heart of the Mediterranean, Malta emerges as an enchanting honeymoon destination, blending rich history, cultural charm, and stunning landscapes with a romantic atmosphere. We recently experienced this charming city ourselves and highlight some of the many things you can do while on a honeymoon in Malta.

MALTA ROMANTIC HONEYMOON HAVEN

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Marsaxlokk Upper Barrakka Mdina

DINGLI CLIFFS Sunset Wonders

For nature lovers, a walk along Dingli Cliffs, especially at sunset, offers a serene experience. The cliffs, standing tall above the sea, provide stunning views and a sense of solitude, making it an ideal spot for couples to enjoy nature's beauty together.

FERRY JOURNEYS

Exploring Surrounding Cities

VALLETTA Full of History

MDINA

The Silent City

We stayed in Valletta which was a perfect place to start our tour. This city, brimming with Baroque architecture, historic sites, and quaint streets, invites couples to explore its heritage. Key highlights include St. John's Co-Cathedral and the serene Upper Barrakka Gardens, offering panoramic views and a tranquil setting for a romantic stroll.

Our time in Mdina, Malta's medieval gem, known as “the silent city,” was short but we enjoyed exploring the maze of narrow streets and baroque architecture. Lit by lamps at night, its romantic ambiance is unparalleled. Couples can delve into history, exploring palaces and treasures, and experience the noble heritage of this ancient walled city.

THE CHARM OF BARRAKKA GARDENS

MARSAXLOKK

The Upper Barrakka Gardens, a verdant oasis, offers breathtaking views over Valletta and its harbor. The daily noon cannon salute is a spectacular tradition, providing a unique photo opportunity. These gardens, rich in history and beauty, are perfect for a peaceful break amidst the bustling capital.

A Seaside Romance

The traditional fishing village of Marsaxlokk is a picturesque setting for a romantic seafood dinner by the waterfront. Its harbor, lined with colorful fishing boats, presents an authentic slice of Maltese life and a perfect backdrop for memorable moments.

We enjoyed a ferry trip from Valletta to the Three Cities and Sliema – this is a delightful way to explore the area. The Three Cities, steeped in history, and Sliema, a hub for shopping and Instagram-worthy spots, are easily accessible by ferry, offering a scenic and enjoyable way to discover the areas around Valletta.

LUXURIOUS HONEYMOON SUITES

For the ultimate romantic experience, consider staying in a honeymoon suite in one of Malta's exquisite boutique hotels or resorts. These luxurious accommodations offer the perfect setting for a romantic and memorable honeymoon. We stayed at the the Rosselli AX Privilege which was just perfect in terms of location and hospitality. Malta, with its blend of historical allure, scenic beauty, and Mediterranean charm, promises a honeymoon experience filled with romance, discovery, and unforgettable memories. It is a great escape for those who are married already but need some alone time with each other.

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TRAVEL

SCENIC SAN FRANCISCO By Natasha Dury

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FISHERMAN’S WHARF This waterfront is always my definite destination as I love spending time people watching at the cafés on the pier as well as enjoy their famous clam chowder soup with sour dough bread. The street performers are great and I love the souvenir shops that have a wide variety merchandise including my favourite Ghirardelli Ice Cream and chocolate shop. If you love cruising, head towards San Francisco Bay to see the city from the water.

CABLE CAR TOURS Cable cars are fun to ride and a great way to explore the various neighborhoods of San Francisco. These tram-like vehicles are the only public transport system to be declared a historic monument and they save you loads of time walking up and down the city’s hills.

MUSEUMS AND SCIENCE CENTRES After opening a science exhibition at the Tech Museum in San Jose, I dedicated one of my visits to San Francisco to interactive centres. I started my tour with a visit to the Exploratorium, a popular science museum with a huge number of diverse exhibits and hands-on learning experiences designed to educate and entertain. Next up was the San Francisco Museum of Modern Art visit which took a lot longer with 10 floors, and a large gallery space that took half a day. The next day I ventured to the Young Museum of fine arts that features a wide variety of exhibits from different geographical locations.

COUNTRY TOURS As one of the most fascinating and eclectic cities in the world, San Francisco has always drawn me in with its charm and history each time I visit my relatives. Since San Francisco’s attractions are spread out, the best way to see the attractions is to have road trips. Luckily my base is always in Hayward with my favourite aunt and over the years, the attractions below have been the ones I love going back to.

THE GOLDEN GATE BRIDGE As one of San Francisco’s most famous landmarks, The Golden Gate Bridge is a must visit for a walk across the bridge, for amazing pictures and onwards to the Golden Gate National Recreation Area, which has a waterfront promenade and a number of hiking trails.

THE PALACE OF FINE ARTS The Palace of Fine Arts is majestic and the Corinthian columns always catches my eye each time I am in San Francisco. The lagoon area is perfect for a leisurely stroll or for a picnic on the grass. It always has interesting events but my favourite stop is always the theatre.

ALCATRAZ ISLAND Home to a former federal prison that had some of America’s most notorious criminals in the past, Alcatraz Island is a national landmark that tourists can explore. Take a guide when taking the tour of the Island so that the rangers can give you historical information with some interesting stories thrown in.

While most visitors head to the Napa Valley for a bit of country air, there are other options as well. One year we decided to escape to Solvang and do the ‘Sideways Tour’ on our own by following the trail exactly as it was done in the award-winning film ‘Sideways’. The scenery was as gorgeous as Napa Valley and we got to see a new part of California.

CHINATOWN The San Francisco Chinatown is the most famous in the United States and the most vibrant with the best places to eat Chinese cuisine, get souvenirs and people watch. I would suggest as least dedicating half a day to get a feel of the area. Overall, the entire California is an amazing destination but I have a soft spot for San Francisco because of my many relatives living there and the fact that it offers so many attractions and entertainment within and beyond the city. Global Trend Monitor | 31 |

HOTEL

ELEGANCE REIMAGINED AT ROSSELLI AX PRIVILEGE By Verna Muerong Nestled within the historic heart of Valletta, the Rosselli AX Privilege redefines luxury in a 5-star setting, housed in a beautifully restored palazzo. This haven of sophistication is not only a testament to architectural beauty but also a pinnacle of tranquility and comfort, complete with Michelinstarred dining experiences. We recently stayed at this hotel for our belated honeymoon, and it was the perfect place as a base to explore the city. The hotel offers six uniquely designed accommodation styles, each a seamless fusion of modern luxury, | 32 | Global Trend Monitor

striking design, and timeless elegance. These opulent rooms and suites encapsulate the essence of lavish living amidst the rich history of Valletta. Recognized as a top honeymoon destination by Travelmyth, Rosselli AX Privilege stands out in Malta's capital city. The distinction of being Valletta’s first 5-star luxury property is just the beginning of its allure. Here, newly-wed couples find an idyllic setting for their honeymoon, wrapped in luxury and personalized care that turns moments into cherished memories.

Perhaps what truly sets Rosselli apart is its breakfast experience. From Michelin-level cooking to the inclusion of Prosecco for a touch of celebration, each aspect of the morning meal is designed to delight. The team at the hotel are clearly committed to making every honeymoon experience unforgettable. The hotel's philosophy is to infuse warmth and human connection into every stay, ensuring that every guest feels more than privileged and we certainly felt very welcomed and were treated well. The hotel’s commitment to excellence extends to Grain Street, the hotel's streetside restaurant. It's a culinary realm where Mediterranean flavors meet contemporary style, offering an à la carte menu that's as inventive as it is delightful, accompanied by a meticulously curated wine selection.

The options cater to every palate, from the health-conscious to those seeking indulgent flavors, with vegetarian and vegan choices thoughtfully included. The ambiance of Rosselli AX Privilege is just as captivating as its culinary offerings. Whether dining indoors surrounded by boutique charm or on the outdoor terrace with views of Merchants Street, guests are transported into a world of elegance and history. In essence, Rosselli AX Privilege isn’t just a hotel; it’s a journey into the heart of luxury, culinary excellence, and unforgettable experiences in the historical tapestry of Valletta. Global Trend Monitor | 33 |

RETAIL

'MALL MILLIONAIRE' SHOPPING FIESTA UNVEILS AED ONE MILLION GRAND PRIZE AND MORE Abu Dhabi is set to dazzle shoppers with the grand launch of the 'Mall Millionaire' campaign, orchestrated by Line Investments & Property LLC. Kicking off on December 8th, 2023, and running until January 6th, 2024, this extraordinary shopping fiesta promises an unparalleled retail experience across thirteen iconic malls in Abu Dhabi, Al Ain, and Al Dhafra. With a staggering AED One Million grand prize, T5 EVO cars, and a plethora of other thrilling rewards, 'Mall Millionaire' is not just a campaign; it's a celebration of shopping, entertainment, and the chance of a lifetime to become a millionaire. The winning idea is simple: shoppers can spend just AED 200.00 at any outlet in the thirteen participating malls and present their receipt to the customer service desk to win amazing prizes that

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includes AED 20,000 Laka Gift Cards totalling up to AED 500,000; daily ‘Free Lulu Trolley’; five cars from Forthing (T5 Evo 2024) during the campaign and a grand prize of AED 1 Million, the highlight of the 'Mall Millionaire' campaign. Exciting ‘Mall Millionaire’ highlights include the launch program at Al Wahda Mall featuring the V.Unbeatable Indian hip-hop urban dance group and the ‘Food Fiesta’ at Mushrif Mall. Participating malls will offer up to 90% off during a crazy sale from the 22nd to the 24th of December 2023. Treasure hunt enthusiasts will particularly enjoy the golden ticket concept brought to life at Al Wahda Mall. Other activities will include Space and Forest themed displays, kids fashion show and carnival games and much more. Wajeb Al Khoury, Director of Line Investments and Property LLC said,

“The third edition of the 'Mall Millionaire' campaign promises to be an exciting shopping experience across our thirteen malls in Abu Dhabi, Al Ain and Al Dhafra. This shopping fiesta offers shoppers the chance to not only enjoy incredible deals, rewards, entertainment shows, and discounts but also the opportunity to win fantastic prizes, making every shopper feel like a winner. We invite everyone to join us for 30 days of shopping excitement and create lasting memories in our participating Line Investments malls." Biju George, General Manager, Line Investments said, "We are thrilled to bring back the 'Mall Millionaire' campaign, which has been a sensational hit in the past. This year, we bring you a complete festive and exhilarating experience. Our campaign is a celebration of our shoppers and a testament to our commitment to providing them with

The participating malls will jointly conductavox-popsocialmediacampaign hash-tagged #IFIWEREAMILLIONAIRE where the audience will express what they would do if they won one million dirhams and the most interesting answers will be given free tickets to Mall Millionaire.

unparalleled shopping experiences. We can't wait to spread joy and excitement among our visitors in Abu Dhabi, Al Ain and Al Dhafra making this shopping season truly memorable."

of celebratory gatherings, the space features a spectacular stage, LED walls, elegant dining area, VIP areas, green room for performers, convenient parking and valet services.

During the campaign period, Al Wahda Mall will have a grand opening of its newest attraction, the "Grand Arena," an exquisite multipurpose party hall poised to redefine entertainment and event experiences within the region. Transformed to meet the diverse needs

Mall visitors can also enjoy winterthemed decorations in all participating malls for a festive atmosphere and there will be ‘Selfie Stations’ for families to participate in the Mall Millionaire Raffle Draw.

All participating malls will have weekly prize-giving ceremonies and daily prizes for lucky winners with the chance to shop till you drop and win big. One lucky winner will be chosen at random every day from Lulu Hypermarkets' list of daily shoppers and will receive 1 free trolley. With daily draws of AED 20,000 in Laka Gift Vouchers totalling AED 500,000 and the ultimate mega prize of AED 1 million plus five cars during the campaign, 'Mall Millionaire' is set to thrill shoppers for 30 days at 13 participating malls with a chance to win a share of the prizes. Participating malls include Al Wahda Mall, Mushrif Mall, Khalidiyah Mall, Al Raha Mall, Mazyad Mall, Forsan Central Mall, Al Falah Central Mall, Madinat Zayed Shopping Centre and Gold Centre, Hameem Mall, and Mafraq Mall in Abu Dhabi as well as Al Foah Mall and Barari Outlet Mall in Al Ain and Al Dhafra Mall in Al Dhafra. Global Trend Monitor | 35 |

REAL ESTATE

A NEW CHAPTER IN LUXURY LIVING W Residences Manchester

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The W Residences Manchester, a ground-breaking development project in the heart of Manchester is led by Gary Neville in collaboration with Marriott International. The £400m St Michael’s development in the very heart of Manchester will be home to W Residences in a major deal with Marriott International. The former Manchester United and England footballer is working in partnership with property developer, Salboy, and his Relentless Developments team to launch the city’s very first branded residences alongside a 5-star W Hotel. After retiring from professional football, Gary Neville established himself as a property magnate and businessman as well as acquiring a rapidly growing media profile as a popular commentator for international broadcasters Sky Sports, BBC, ITV and more recently, Netflix.

portfolios, W Residences Manchester is one of only 20 worldwide. Being ultra-exclusive, only one other residence in the UK, located in London is as impressive. Starting from 345,000 GBP to 6 million GBP (AED 1.55m to AED 27m) the luxury apartments offer owners all the amenities and services of a W Hotel, including 24-hour concierge (W’s whenever/wherever service), roundthe-clock in-residence dining, laundry and dry cleaning. Located within the development’s iconic 41-storey tower, the residences will feature alongside a 162-room W Hotel which is set to open Q1 2027. W Manchester will bring bold design, distinctive dining and always-on programming to the city as well as having a pool, it will include signature W spaces, such as the Living Room, W Lounge, W Wellness and FIT gym.

The arrival of W Residences to his flagship St Michael’s scheme will see hotelinspired living offered at all St Michael’s 217 apartments, offering buyers the opportunity to purchase a permanent residence within Manchester’s most exclusive postcode.

As it is set within Manchester’s architecturally inspiring historic civic quarter, the St Michael’s transformative development offers a raft of international companies including Nikkei restaurant brand, Chotto Matte. The area connects the Spinningfields business district with Chinatown and the city’s designer retail stores.

Exclusively sold in the UAE by API Global, a UK-focused property investment company helping clients build highperforming, passive income property

The W Residences Manchester project is redefining luxury living standards and it appeals to a global audience, particularly for the UAE audience. Global Trend Monitor | 37 |

F&B

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MASTERING THE ART OF RESTAURANT MANAGEMENT KEY STRATEGIES FOR SEAMLESS OPERATIONS By Nelly Borsato Running a restaurant involves juggling numerous tasks - from managing staff and ensuring customer satisfaction to maintaining high-quality food service. Success in this industry requires a blend of good leadership, efficient operations, and a keen understanding of customer needs. In this article, we explore key tips and strategies that can help restaurant managers handle everyday challenges and run their establishments more effectively.

EFFECTIVE EMPLOYEE MANAGEMENT

At our restaurants, we encourage open communication, recognize good performance, and create a supportive atmosphere. Ideally, utilize scheduling software to efficiently manage shifts and avoid understaffing or overstaffing. It is also important to regularly train staff on customer service, food safety, and operational efficiency.

ENHANCING CUSTOMER SATISFACTION

Train staff to be attentive, responsive, and courteous to customers. Implement a system for collecting and addressing customer feedback promptly and ensure consistent food quality and presentation, as it's crucial for repeat business.

INVENTORY MANAGEMENT

Keep a close eye on inventory levels to prevent waste and ensure the availability of ingredients. Develop good relationships with suppliers for quality ingredients and reliable delivery. When we have big events or our Owners Table dinners, we streamline kitchen operations for quick and efficient service.

INDUSTRY-SPECIFIC CHALLENGES

Stay updated with industry trends, such

as sustainable practices or new dietary preferences. At our restaurants we use repurposed furniture and regularly review and comply with health and safety regulations.

managers can navigate the daily challenges of the industry and steer their establishments toward success.

FINANCIAL MANAGEMENT, MARKETING AND BRAND BUILDING

Monitor and control food and labor costs to maintain profitability and regularly review financial performance and plan for future expenses. Use social media platforms to engage with customers and promote your restaurant and participate in community events to build a strong local presence. Our Sunday markets at The Deck Restaurant on the Palm is a good example.

KEY LEARNINGS

Running a restaurant smoothly requires a multifaceted approach, focusing on employee management, customer satisfaction, and efficient service. By embracing these strategies, restaurant

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BEAUTY

HOLIDAY GIFT GUIDE FROM RITUALS COSMETICS This holiday season, Rituals Cosmetics elevates your festivities with the ultimate gift guide. Immerse yourself in the art of giving with our exclusive range of luxurious fragrances and

opulent skincare sets, meticulously crafted to create meaningful moments. Embrace the festive spirit by spoiling your loved ones with gift experiences from our favourite brand.

THE RITUAL OF ADVENT Embrace the holiday spirit with 24 delightful surprises from the Premium Advent Calendar. This festive village is designed to fill your December with joy and excitement with a carefully selected range of mostloved products, including bestselling home, body care and skincare essentials in travel and full size.

PRIVATE COLLECTION SUEDE VANILLA SCENTED CANDLE Create a sense of calm in your home with the luxurious Suede Vanilla scented candle. This fragrance combines the sweet and comforting scent of vanilla with base notes of cardamom, rosemary, patchouli and vetiver.

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HOMME COLLECTION LARGE GIFT SET Enhance the self-care journey for the men in your life with our luxurious skincare products. The Homme collection combines effective formulations with natural ingredients, delivering a complete range of high-performance grooming essentials for the body, face, and beard.

THE RITUAL OF SAKURA MEDIUM GIFT SET Explore the subtle fragrance of cherry blossom and experience the nourishing qualities of rice milk with this exquisite collection. Inspired by the Japanese tradition of Hanami, the Sakura collection was designed to help you celebrate each moment and find the beauty that lies

PRIVATE COLLECTION TROPICAL CRANES CANDLE Spoil your family and friends with a handcrafted porcelain candle from India, adorned with a unique design and embellished with 24-carat gold and platinum.

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FASHION

PULL&BEAR’S FESTIVE GLAMOUR

DISCOVER THE HOLIDAY COLLECTION Get ready to shine this festive season with Pull&Bear's new women’s glamour collection! We’ve got trendy dresses, sparkly tops, and cool accessories that capture the holiday magic. Show off your unique style and roll up in fashion with Pull&Bear’s awesome lineup.

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Pull&Bear started up in 1991 with a clear international mission and with the intention of dressing young people who are engaged with their environment, who live in the community and relate to each other. Young people who have a casual dress sense, who shun stereotypes and who want to feel good

in whatever they are wearing. To meet their needs, Pull&Bear takes the latest international trends, mixing them with the influences that are seen on the street and in the most fashionable clubs, and reworks them according to their style thus turning them into comfortable and easy to wear garments.

ZEGNA REVEALS THE NEW TRIPLE STITCHTM VETTA

Established as a fabric maker, ZEGNA is internationally recognised as a leading global luxury menswear brand and part of the Ermenegildo Zegna Group. This season, ZEGNA announces the launch of the Triple StitchTM Vetta: an outdoor-inspired evolution of the house’s iconic Triple StitchTM Luxury Leisurewear Shoe.

house to create a winter shoe that combines practicality and style. Hallmarked with a trio of crosses inspired by the handmade stitches found on the brand’s tailoring, the Triple Stitch™ Vetta features a reinforced heel loop, enhanced cushioning and a Vibram® Arctic Grip™ sole which provides increased traction in icy conditions.

After two years of research and development, ZEGNA launches the Triple StitchTM Vetta: an evolution of the house’s signature Triple Stitch™ Luxury Leisurewear Shoe inspired by the mountains and trails of Oasi Zegna – the home of ZEGNA’s values in the Alps. A hybrid between hiking and sporting styles, the Vetta is named after the Italian for ‘peak’, and results from a vision of the Italian

The Triple Stitch™ Vetta strikes the perfect balance between urban style and technical functionality, making it suitable for both activities in the city and exploring outdoors. The winter-ready footwear is a truly versatile addition to the modern wardrobe, grounding a dynamic selection of sophisticated everyday outfits. Its robust construction and comfortable fit offers stability and support

while tackling the cold season in elevated style, ready for rugged mountain trails and beyond. A centrepiece of ZEGNA’s Luxury Leisurewear wardrobe since its introduction, the Triple Stitch™ Shoe reflects the brand’s focus on catering to the needs of modern lifestyles. Designed by Artistic Director Alessandro Sartori, Luxury Leisurewear sees traditional craftsmanship meet modern practicality, making the wardrobe ideal for any occasion. Designed to be worn anytime and anywhere, the Triple Stitch™ Shoe is celebrated for its lightness, softness and remarkably flexible construction.

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JEWELLERY

the spirit of unity, innovation, and heritage that define the Emirates. These exclusive pieces are a true testament to the shared values that have shaped the nation over the years. The showstoppers of this collection, the Special-Edition UAE Necklace and Ring, both feature a remarkable diamond in the distinct shape of the UAE map, serving as a tribute to the country's rich heritage and forwardlooking vision. Designed to honor the UAE's 52nd National Day, each piece is meticulously crafted with 18K yellow gold and adorned with lab-grown diamonds of exceptional quality. The Special-Edition UAE Necklace, weighing 7.3 grams, boasts a total of 1CT of lab-grown diamonds, while the Special-Edition UAE Ring, weighing 4 grams, is set with 0.9CT of lab-grown diamonds. Both pieces are adorned with a radial medallion showcasing the UAE map-shaped diamond, encircled by smaller diamonds, symbolizing the unity and solidarity of the Emirates.

EMIRATI PRIDE SHINES ETIKA JEWELS AND 2DOT4 DIAMONDS REVEAL UNIQUE UAE MAP DIAMOND JEWELRY COLLECTION Etika Jewels reveals its latest collaboration with esteemed local manufacturer 2DOT4 Diamonds. In celebration of the UAE's 52nd National Day, this groundbreaking partnership introduces a neverbefore-seen creation: a UAE mapshaped diamond as the centerpiece

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of two exquisite jewelry pieces.

special-edition

Crafted with precision and dedication by the expert artisans at Etika Jewels in collaboration with 2DOT4 Diamonds, the Special-Edition UAE Necklace and Ring exemplify

2DOT4 Diamonds, a homegrown lab-grown diamond manufacturer, is at the forefront of bringing cuttingedge technological advancements to the GCC for the creation of lab-grown diamonds. The company boasts its own CVD Reactors, equipped with specialized in-house technology and assembly chains. These innovative technologies allow them to produce high-quality 'above ground' and 'as-grown' diamonds, providing versatility in their utilization across various applications. The Special-Edition UAE Necklace weighs 7.3gr and is made with 18K yellow gold, complete with 1CT total of lab-grown diamonds, featuring a radial medallion with a diamond motif of the UAE map, surrounded by smaller diamonds. The Special-Edition UAE Ring, weighs 4gr and is made with 18k yellow gold, set with 0.9CT of lab-grown diamonds, and features a radial medallion with a diamond motif of the UAE map, surrounded by smaller diamonds.

LUXURY JEWELLERY COLLECTION 'MEN OF PLATINUM' Grounded in the exclusivity, true whiteness, incomparable rarity, and strength of platinum, Platinum Guild India proudly brings ‘Men of Platinum’ – its for men to the UAE. Unveiling Men of Platinum in Dubai and Abu Dhabi, this marks the debut of the brand in the region and is set to elevate the standard of style. The Men of Platinum collection brings classic elegance to the forefront, celebrating the naturally white radiance and exceptional rarity of one of the world’s most precious metals - platinum. Designed for discerning lovers of fine jewellery, exquisite craftsmanship and striking design, the Men of Platinum range is sleek, distinctive, and quite unlike any other.

through time, and it’ enduring legacy has long been celebrated by royal families and revered by luxury jewellers globally.

Thirty times rarer than gold, and born white, platinum retains its true white

The Men of Platinum jewellery range spans a collectible array of platinum

Crafted from 95% pure platinum and inspired by the metal's intrinsic strength and stature, the Men of Platinum collection pays homage to men of unwavering character. Each exquisite piece in this collection captures the spirit of individuals who lead with unwavering values, honouring self-belief, resilience, compassion, and courage. Just as platinum stands untarnished through the passage of time, these statement pieces are destined to be treasured for generations to come.

chains, wristwear and rings. From engraved patterns to symbolic motifs, every piece is woven around the narrative of character, resilience, courage, compassion, and inclusivity – making it more than just a statement of style, but a powerful expression of identity and purpose. Platinum’s story of origin is as unique as the men that favour it. Born of the stars, platinum came into existence due to a meteorite crash billions of years ago. Even today reserves of platinum are limited making it a truly rare and precious metal. Connoisseurs of taste choose this celestial white metal, as a mark of status and a true symbol of success. Its designs are innovative and reflective of international trends.

THE PLATINUM HEXAGON RING With diagonal lines and a striking black ceramic hexagonal centre, this ring makes an immediate visual impact. Wear this statement ring every day, or for evening soirees and gala occasions.

THE PLATINUM BRAIDED CHAIN The cascading, braided pattern with closely woven links makes this luxurious chain unmistakably different. The Platinum Braided Chain is the perfect addition to a semi-formal blazer look for a night out with friends or paired with a collared shirt to elevate the daily office attire.

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WATCHES

A FUSION OF INNOVATIVE DESIGN AND TIMEKEEPING EXCELLENCE SINGER REIMAGINED AND PERPÉTUEL GALLERY

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Singer Reimagined and Perpétuel Gallery recently brought together passionate watch enthusiasts worldwide to explore the brand’s entire timepieces collection, highlighting the remarkable Singer 1969 models, which feature the award-winning 60-hour central chronograph and the unique zero reset flyback Timer’s movement. Founded in 2017 by Marco Borraccino and Rob Dickinson, Singer Reimagined redefined the standards of a chronograph with the introduction of the world's first 60-hour central chrono with peripheral time indication. The brand's excellence was further acknowledged in 2018 when Singer Reimagined timepieces received the prestigious GPHG Chronograph Prize. Inspired by the philosophy driving the outstanding success of Singer Vehicle Design, the Singer Reimagined watch brand embarks on a journey to explore the endless possibilities in high-watchmaking design. Its mission is to push creative boundaries

by reinterpreting traditional watchmaking functions. Marco Borraccino, Singer’s Co-Founder and Managing Director expressed his excitement about the brand’s presence in the Middle East, citing it as a dynamic hub for collectors with a penchant for independent and creative brands. The strategic partnership with Perpétuel Gallery has led to the creation of the brand's first pop-up store in Dubai, providing collectors with a global perspective and the opportunity to experience the entire timepieces collection in the heart of DIFC district. Hamdan Al Hudaidi, Perpétuel's Founder and Chief Executive, added, ‘’As watch lovers, it's been a pure joy watching Singer Reimagined's timepieces evolve, taking what they have from every aspect to the next level. Our journey together has led to an exciting partnership and now, the heartfelt creation of their own pop-up store in the heart of Dubai.’’

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GIFT GUIDE

CHRISTMAS GIFTING EXTRAVAGANZA NE STORE

EXPLORE NE STORE’S EXCLUSIVE ASSORTMENT AND MAKE THIS FESTIVE SEASON TRULY UNFORGETATABLE FOR YOUR LOVED ONES. The limited-edition collectibles and accessories market has exploded recently, with brands like Louis Viitton, Bearbricks, Swatch and Nike becoming extremely popular with collectors and streetwear culture enthusiasts around the world.

with collectors paying hefty sums for limited-edition pieces. Breaking records at auction, Artist Takashi Murukami, well known for his limited-edition prints, had one of his sculptures titled ‘My Lonesome Cowboy’, sell for $15.2 million.

In recent years, collaborations with celebrities and luxury brands, have propelled collectibles into the mainstream

Breaking In the world of fashion and luxury, some stores stand out not only for their premium offerings but also for

their exceptional, hard-to-find pieces that capture the hearts of collectors and enthusiasts. NE Store, a treasure trove for connoisseurs of rare and unique items, has curated a collection that spans across collectibles, watches, accessories, and the most sought-after sneakers. The following are some of rare and coveted pieces in NE’s collection:

TAKASHI MURAKAMI PANDA-CHAN SLEEPY, SLEEPY PRINT (SIGNED, EDITION OF 25) Takashi Murakami, the visionary Japanese contemporary artist, has mesmerized the art world with his vibrant and whimsical creations. The Panda-chan Sleepy, Sleepy Print is a testament to his distinctive style, featuring his iconic smiling flower and a drowsy panda character. Limited to an edition of just 25 prints, each signed by the artist himself, this collectible print captures the essence of Murakami's pop art and brings a touch of playfulness to any collection.

LOUIS VIITTON X NBA CLOAKROOM DOPP KIT MONOGRAM At the crossroads of art and fashion, the Louis Vuitton x NBA Cloakroom Dopp Kit Monogram represents a harmonious fusion of luxury and sport. This limited-edition collaboration features Louis Vuitton's iconic monogram pattern combined with NBA-inspired elements. Crafted with meticulous attention to detail, the dopp kit showcases the perfect marriage of style and functionality, catering to both basketball aficionados and fashion devotees.

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NIKE AIR YEEZY 1 “ZEN GREY” Sneakerheads have reason to rejoice with the presence of the Nike Air Yeezy 1 “Zen Grey” in NE Store's collection. Often regarded as the catalyst for the sneaker collaboration frenzy we witness today, the Air Yeezy 1 designed by Kanye West remains a timeless masterpiece. The "Zen Grey" colorway, in particular, exudes an understated yet captivating charm, making it an absolute must-have for collectors and fans of sneaker culture alike.

THE SWATCH X OMEGA MOONSWATCH The Swatch x Omega Bioceramic Moonswatch stands as a testament to innovation and artistry. Seamlessly blending Swatch's contemporary appeal with Omega's watchmaking prowess, the Bioceramic Moonswatch not only tells time but also tells a story of cutting-edge material science. With the watch coming in a myriad of colours named after various planets, this timepiece is a harmonious meeting point of aesthetics and technology, offering a glimpse into the future of watchmaking. Since its launch, this elusive collection has been notoriously rare to find.

Streetwear collectors will find delight in the Bearbrick x Van Gogh Museum - Almond Blossom collectible. This collaboration transcends traditional boundaries by marrying the iconic Bearbrick figure with Vincent van Gogh's timeless masterpiece. The result is a visually captivating collectible that pays homage to art history while catering to the contemporary art toy scene.

item within this meticulously sourced collection tells a story of creativity, craftsmanship, and innovation.

NE Store's curated assortment of collectibles, watches, accessories, and rare sneakers showcases an unwavering dedication to offering pieces that transcend trends and time. Each

Each of these rare collectibles and accessories are available now for UAE collectors at the NE flagship concept store in Mall of the Emirates, Dubai.

Whether you're a seasoned collector, a fashion enthusiast, or simply someone with an appreciation for the extraordinary, NE Store's collection invites you to delve into a world where rarity and luxury intertwine seamlessly.

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ACCESSORIES

HOLIDAY ACCESSORIES BY TUMI LIGHT UP THEIR JOURNEY WITH TUMI’S ULTIMATE TRAVEL ESSENTIALS TUMI, the leading international travel and lifestyle brand, is here to help light up your loved ones’ journeys this holiday season. Your gift destination is where their

journey begins. From the moment they unwrap their TUMI to the second they land somewhere new, TUMI will light their way. We’ve redefined travel essentials with

a carefully curated selection of premium and everyday accessories alike, offering something brilliant for everyone on your list.

GETAWAY-READY GIFTS This holiday season, TUMI is putting the “joy” in journey with a special assortment of men’s and women’s silhouettes in limited-time colorways. Each piece radiates style, versatility and function to spark their next well-earned adventure. The men’s holiday collection focuses on Alpha Bravo in Castle Grey with embossed leather detailing for a modern reinterpretation of our ballistic nylon. The women’s holiday assortment of bestselling Voyageur silhouettes features Grey Ombre with gunmetal hardware, a special play on neutrals that is an ideal match for holiday looks and everyday styling alike.

PREMIUM GIFTS The pinnacle of performance luxury, the 19 Degree Aluminum collection has always epitomized the TUMI difference through its superior quality, design excellence, technical innovation and functional efficiency. Now the highly coveted collection extends beyond travel into everyday life, with its first Backpack as well as a Minaudiere that serves as a unique and fashionable clutch ready for nights out and special occasions. In stylish Silver and sleek Matte Black, anyone who carries them will be the life of every party – holiday or otherwise.

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MORE SUSTAINABLE GIFTS FOR COLOR CONNOISSEURS A core example of TUMI’s mission to support and promote sustainability, the 19 Degree collection features a recycled polycarbonate shell as well as recycled materials in select interior and exterior components. This holiday season, shine a light on what matters most by gifting one of several new hues and textures. Continuing the giving spirit, 1% of the proceeds of this collection will be donated to the 1% for the Planet initiative which supports certified global environmental efforts. With its superb engineering and innovation, the TEGRALITE® travel collection is made for globetrotters who demand modern design and unparalleled strength during their journeys. Each piece is built to last with the exceptionally durable yet lightweight Tegris® material along with elements made from recycled materials, all while keeping up with style standards.

FOR LIFE ON THE ROAD Engineered to withstand the elements as well as exceed all 40 of TUMI’s endurance tests, Alpha X is our strongest softside collection to date – and a gift that is sure to go the distance. Made with PX6, an ultra-durable fabric with a unique combination of high strength and thermal stability, the thoughtfully designed and feature-packed collection also showcases elevated finishes including a mixed hard and soft side exterior and gunmetal hardware.

GIFTS UNDER US$150 Bright ideas to wow everyone on your list, TUMI’s accessories and small leather goods always show up in a big way. The leather Nassau collection offers styles to support all aspects of life on the move. When it comes to keeping small essentials close at hand, TUMI accessories can adapt to suit any occasion by effortlessly transporting from one bag to the next. The TUMI+ collection also adds flair and function to any bag while storing small essentials like cards, cash or keys. When you gift TUMI, you give more than the gift of travel. You give effortless journeys, high performance and memories of joy in the making. Discover these gift ideas and more at your nearest TUMI store and online at TUMI.com. Global Trend Monitor | 51 |

FRAGRANCES

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EXQUISITE NEW FRAGRANCE

ISOLA BLU PARFUM By Fozia Fareen This season, we are excited about the scintillating new fragrance, Isola Blu by leading British perfumer Roja Parfums. Just one spritz of this sophisticated citrus perfume and you’ll be transported to an endlessly beguiling summer by the sea as it captures the scent of an endless, sophisticated summer in the Mediterranean. Roja Parfums, an independent British brand, founded by Perfumer Roja Dove. Every element of Roja Parfums is created with impact in mind for a memorable, lasting experience, with an uncompromised approach to

quality. From signature scents to home fragrances, each creation is crafted using the finest raw materials the world has to offer. The Isola Blu scent makes us imagine being on a beautifully pristine white private yacht docked in the Mediterranean or on the beach, breathing the fresh ocean air.

KEY INGREDIENTS:

Lemon, Bergamot, Lime, Apple, Coconut, Champaca, Cut Grass, Pink Pepper, Leather

TOP NOTES: Lemon, Thyme

Bergamot,

Lime,

Lavender,

HEART NOTES:

Apple, Blackcurrant, Coconut, Orange Blossom, Jasmin de Grasse, Lily, Champaca,

BASE NOTES:

Cut Grass, Maté, Galbanum, Pink Pepper, Aniseed, Patchouli, Oakmoss, Cedarwood, Juniper Berry, Vanilla, Tonka Bean, Amber, Orris, Birch, Leather, Ambergris, Musk

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GADGETS

TECHNOLOGY TRENDS Many consumers across the world are looking for the perfect gift for their friends and family. Natasha Dury, Curator of New Technology Trends brings you the latest gadgets to gift loved ones.

5TB SANDISK ULTRA MICROSD UHS-I CARDS Ideal for Android™ devices, Chromebooks and Windows® laptops, the new 1.5TB microSD™ card offers massive space for more of what matters. It is one of the world’s fastest microSD UHS-I and builds upon SanDisk’s strong and longlasting legacy of innovation in storage. Users can expand their storage in a flash for host devices that support UHS-I microSD cards, such as Android smartphones and tablets, Chromebooks, and Windows laptops. The new cards are available now in UAE.

HONOR X9B 5G In the fast-paced world of smartphones, the HONOR X9b 5G stands out as a game-changer. This new addition to the HONOR X Series is the groundbreaking HONOR Ultra-Bounce Anti-Drop Display. In everyday life, accidents can happen, but HONOR has taken a proactive approach to address them. The HONOR X9b 5G is engineered with the innovative HONOR Ultra-Bounce Anti-drop Display, providing unmatched durability and stability. This cutting-edge technology features a shock-absorbing material that envelops the phone, offering impressive resistance to drops from heights of up to 1.5 meters. HONOR X9b 5G uses dynamic light with hardware-level low blue light to reduce eye fatigue for users. It also boasts a sleek and modern aesthetic design with meticulous craftsmanship and exquisite detail.

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SAMSUNG 98" NEO QLED 8K TV Samsung Gulf Electronics has introduced a new premium television, the Samsung 98" NEO QLED 8K TV, ushering in a new era in home entertainment with impressive picture and audio quality. The television offers remarkable 8K precision powered by Quantum Matrix Technology Pro with Mini LEDs. The Neural Quantum Processor 8K can upscale any content to 8K, heralding the future of home entertainment. Meanwhile, Dolby Atmos with Cinema Object Tracking Sound Pro can track the action from all corners to deliver an immersive entertainment experience. All this is wrapped in an impossibly slim 360-degree metal profile with an Infinity One design.

SAMSUNG GALAXY SMARTTAG2 The Galaxy SmartTag2 brings enhancements to the Galaxy SmartTag line that enable new and better ways to keep track of valuables. Upgrades to the design and usability create even more use cases for the device than ever before. Aanyone who discovers an item with a Galaxy SmartTag2 attached can use their smartphone to scan the tag and see the owners’ message and contact information. This means a Galaxy SmartTag2 attached to a pet’s collar is now a convenient way to ensure the pet owner’s phone number is always there, in most places where the pet might wander. Lost Mode works with any mobile device with NFC reader and web browser. Galaxy SmartTag2 now provides an improved Compass View feature, enhancing the user experience by providing arrows to show the direction and distance of the Galaxy SmartTag2 in relation to the user. The SmartThings Find app has also been upgraded, with newly registered Galaxy SmartTags that now installs a shortcut to the app on the user’s smartphone, allowing users to launch SmartThings Find more quickly.

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ART & DESIGN

MESMERIZING ART WORLD-RENOWNED ANOOKI CHARACTERS ILLUMINATE AL SEEF DUBAI

Brace yourself for the arrival of the Anooki characters to the iconic waterfront destination, Al Seef, where the past meets with the present. Till midJanuary 2024, these larger-than-life, globe-trotting characters will transform Al Seef into a dazzling canvas of light and neon as part of Dubai Lights, captivating audiences with their world-class light and sound shows. Visiting Dubai for the first time, the Anooki characters have chosen Al Seef as their temporary residence, promising to enchant all who encounter them. Drawing inspiration from their surroundings, including the architecture and history of Al Seef, the Anooki characters will create vibrant art and light shows, turning the destination’s building facades into magical playgrounds. Created by French designers, Moetu Batlle and David Passegand, the characters from the Anooki universe are stalwart messengers for the environment. Having | 56 | Global Trend Monitor

already charmed millions of spectators from across the globe, the brilliant Anooki are now visiting Dubai to continue their exploration of the fragility of the planet and climate change. Immerse yourself in the festive spirit at Al Seef, where the Anooki characters will join a vivacious lineup of events complementing the Al Seef Creek Festival. This exciting calendar boasts cultural and educational activities, family entertainment, and exclusive dining and shopping offers. Join us at Al Seef to extend a warm welcome to the Anooki as they make their dazzling Dubai debut.

UNVEILING THE WORLD’S LONGEST AI ART CONTENT UNPARALLELED COLLABORATION BETWEEN VISIONARY REFIK ANADOL, DUBAI AIRPORTS AND JCDECAUX As the world converges on Dubai, the host city for COP28, to discuss environmental challenges, renowned artist Refik Anadol, Dubai Airports and JCDecaux, the number one outdoor advertising company worldwide, combine their creative forces to offer a ‘’never done before’’ experience to passengers arriving in the city during the event. Placing their commitment to environmental sustainability at the forefront of this collaboration, the three partners have collectively chosen to create a visually stunning and thoughtprovoking digital experience that celebrates our shared connection with Mother Nature. Refik Anadol’s ‘’Data Portal: Nature’’ digital masterpiece is prominently exhibited in Dubai International (DXB) Terminal 1 Arrivals screens. Globally renowned for his ground-breaking work that seamlessly fuses data, creativity, and technology, the artist unveils his latest creation, a bespoke digital masterpiece titled ‘’Data Portal: Nature’’. This innovative artwork sits at the crossroads of generative AI, aesthetics, and environmental studies, presenting an AI Data Sculpture that draws inspiration from a vast dataset of over 400 million

publicly available nature-related images encompassing water, coral, and flora. ‘’Data Portal: Nature’’ suggests that through generative AI, we can craft powerful art that both commemorates and helps preserve the sense of nature for future generations. Represented in four breath-taking chapters, each pulsating with life through vivid visual narratives, the digital art piece embodies a stark reminder of the fragility of our ecosystem and seeks to draw visitors into a dialogue about the urgent need for environmental preservation. More than just an artistic expression, it serves as a beautiful yet cautionary display, epitomizing nature’s beauty and highlighting the danger of relegating its existence to mere digital memories.

Harnessing the capabilities of JCDecaux’s state-of-the-art giant screens, recently installed in Terminal 1 Arrivals, as an extraordinary canvas, Refik invites global travellers to take a moment and fully engage in the appreciation of ‘’Data Portal: Nature’’. Beyond serving as a transit point, DXB becomes an immersive environment that engages passengers in cultural experiences. Bringing art to the airport transforms the passenger’s journey into a visually enriching and thoughtprovoking adventure. With ‘’Data Portal: Nature’’, DXB is fostering a sense of connection, inspiration, and reflection. This collaboration represents a commitment to artistic innovation, sustainability, and the willingness to create meaningful moments for passengers. Global Trend Monitor | 57 |

HOME & DECO

REDEFINING ELEGANCE WITH CONTEMPORARY, TREND-LED DESIGNS WITH AURA LIVING For the festive season, we are excited about aura Living’s new home deco AW23 collection. Featuring a distinctive blend of personality and style, this season’s range is a testament to the aura Living’s commitment to merging sleek designs with optimum comfort and tasteful artistry. We can enjoy the winter with aura Living's carefully tailored range that presents a captivating interplay of soothing neutrals, subtle greys, statement rusts, and versatile greens, all seamlessly integrated with unique patterns, marble accents, and meticulous metal trims for a contemporary twist on design layouts. The overall AW23 aesthetic builds on the brand’s iconic, best-selling styles. Embracing soft, rounded forms and textured bouclé fabric, each piece within

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the collection welcomes an element of modernity and comfort as seen in the Bubble and Koko collections. These designs reflect a harmonious blend of minimalism and fashion-forward thinking, focusing on elegant curves, organic textures, and subtle geometric influences. Another notable piece for the season includes the Zen dining table. Featuring an uplifted design, this popular piece is presented in an enchanting green, marble-effect table top with gold accents, offering an exquisite style of dining. This season, aura Living also unveils an exceptional range of decor accessories, serveware and glassware collections that add a touch of refinement and functionality to every corner; think eye-catching patterns, lustred glass, sculptured shapes and Arabesque engravings, showcasing the brand's fusion of artistry and personality. The accessory range boasts a harmonious palette of cool blues, radiant golds, and muted dusty roses, each designed to add an element of individuality to any space. The brand is also set to unveil the second phase of its AW23 collection in the final week of December, spotlighting the Bauhaus Extendable Table and the Johan Coffee Table, a testament to the brand’s dedication to functional innovation. The upcoming refreshed Panama, Bubble, Osaka, and Stax collections also promise a serene aesthetic, while the Giovanni Sofa Set redefines seating with its plush comfort and sleek lines. A selection of beds will also be introduced, offering a sanctuary of style crafted to deliver comfort.

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YACHT

OMIKRON YACHTS TO BUILD OT60 HULLS Omikron Yachts, the new brand of Olympic Marine’s storied shipyard, is steadily progressing on the OT60 series, with construction of hulls #3, #4, and #5 as planned. As the Shipyard’s inaugural model, the OT60 constitutes its first impression on an interested market, adding to the importance of smooth proceedings and good results. The combination of experience and in-house talents assembled for the project are proving to be a recipe for success, with no limits, thanks to the state-of-the-art facilities and high-tech methodologies employed. Hull #3, a Club variant of the OT60 with the full-beam cabin towards the bow divided into two double berths, is approaching completion. The deck gluing and interior installation mark the phase of finishing touches. Now, the team is focused on completing the interiors, including the ceiling, with delivery to her

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Monaco based owner scheduled for early 2024. The journey of Hull #4, configured for 3 cabins, is also well underway. Her hull has been painted in a subtle grey chosen by her Greek owner, and she has been transferred to the assembly building, where the hull is undergoing interior assembly. This process entails the integration of advanced electrical and plumbing systems, reflecting the Shipyard’s commitment to a modern standard of comfort at sea. In parallel, work on Hull #5 has commenced, starting with the lamination process. This initial stage is foundational, setting the course for the subsequent steps in the yacht's creation. Each phase of construction is approached with a perfect blend of traditional attention to detail and modern technology.

The OT60 is an elegant eco-cruiser, inspired by the Eastern Mediterranean island-hopping lifestyle to provide more space at a comfortable pace. Efficient engines and a custom hull design by Juan-K, optimized for cruising at 10-12 knots, allow the OT60 to travel 1000 nautical miles at 12 knots, consuming just 1.5 liters per nautical mile. The inspiration for the OT60 comes from the waters surrounding Olympic Marine, the habits of visitors and the local culture, rendering the chance to observe her in perfect harmony with her natural habitat even more precious. Omikron Yachts is the new brand of Olympic Marine, representing all the shipbuilding, refit and repair activities of the Greek nautical colossus, which is based in a safe harbor in Lavrio, 30 minutes from Athens. The brand was launched in 2019 alongside its first major

project, the intensive refit of 107-metre superyacht Dream, which involved lengthening the hull by 15 metres. Now, the brand is building 12 units per year of its first production model, the OT60 by introducing the sailboat without sails, as well as the Argo54, a sustainable super-sailer concept. Beyond its strategic location in the Aegean, Omikron Yachts benefits from the services, facilities and expertise of Olympic Marine, established in 1969, allowing the entire design, engineering and construction process to be carried out in-house.

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AVIATION

MOHAMMED BIN RASHID AEROSPACE HUB SIGNS AGREEMENT WITH UUDS TO OPEN THIRD FACILITY AT DUBAI SOUTH Mohammed Bin Rashid Aerospace Hub (MBRAH), the aerospace platform of Dubai dedicated to the advancement of the aviation industry, signed an agreement with UUDS, a leader in the business aviation industry to open its new and third facility at Dubai South. The ceremony, which took place during the Dubai Airshow, was presided over by HE Khalifa Al Zaffin, Executive Chairman of Dubai Aviation City Corporation and Dubai South. The agreement was signed by Tahnoon Saif, CEO of MBRAH, and Gilles Negre, CEO and Group Owner of UUDS, in the presence of executives from both entities. The new hangar, located at one of the Code F plots at MBRAH, will provide Aircraft Management and On-Wing Cabin services; it will feature an Aircraft Cabin Completion and Modification Centre, a VIP Aircraft Parking, and Aircraft on Ground (AOG) support, as well as providing helicopter services. UUDS also has an existing facility at the Aerospace Supply Chain cluster which is

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dedicated to Cabin Equipment Manufacturing and Assembly lines. Additionally, the company recently acquired an entire floor at the Suppliers Complex, the first vertical aerospace complex in the region, to provide cabin equipment refurbishment and modification services by utilising the latest technologies in the industry. In his comments, Tahnoon Saif said: “We are delighted with our growing partnership with UUDS, which will be opening a third facility at MBRAH. This is a testament to the recovery and huge demand in the aviation sector and the advanced infrastructure and services that we provide as part of the overall ecosystem of Dubai South. We will continue to play a role and align with the government’s long-term vision of positioning Dubai as the aviation capital of the world.” On his part, Gilles Negre commented: “It gives us immense pleasure to announce our third facility in Dubai, which makes the emirate the only city in the world to host three facilities for UUDS. The region is a potential market

aligned with our expansion strategy, and we thank the team at the Mohammed Bin Rashid Aerospace Hub for their support to realise our growth plans.” UUDS is a fully integrated cabin completion and modification service centre with all key certifications from the EASA and GCAA. The company provides design, certification, manufacturing, maintenance, and implementation of aircraft services, innovation and technology solutions, and eco-friendly solutions with the assessment of environmental impacts. MBRAH offers global aerospace players high-level connectivity and is a free-zone destination for the world’s leading airlines, private jet companies, MROs, and associated industries. Located in and developed by Dubai South, MBRAH is also home to maintenance centres and training and education campuses. It seeks to strengthen engineering industries to foster the emirate’s vision of becoming a leading aviation hub.

DRIVING FORCES IN TRAVEL AND TRANSPORT RAPID EVOLUTION OF ELECTRIC AIR TAXIS AND EMERGENCE OF GENERATIVE AI With the arrival of Generative AI in 2023, the technology has surged to the top of airport and airline agendas, with 97% of airlines planning a program to develop the technology. This has taken the limelight away from Metaverse, which was the focus for 2022. Similarly, Urban Air Mobility has seen surging interest from airlines and airports, with the first flights due to take off in 2024. As a result, investment in the space across all stakeholders (including OEM, infrastructure, and systems) is projected to accelerate from $5 billion in 2022 to $28 billion in 2030. These were some key findings of SITA’s updated “Meet the Megatrends” report, highlighting the industry’s rapidly changing innovation landscape. The report examines 12 emerging technological, societal, traveler, and economic trends that will significantly morph the travel landscape by 2033. While some megatrends identified in 2022 have witnessed rapid growth in the last 12 months, others also continued to develop, including Digital Travel, with the emergence of digital identities. According to SITA’s 2023 Air Transport IT Insights, by the end of 2026, 82%

of airlines will use biometric-enabled digital identity technologies for aircraft boarding, a further 67% confirmed using touchless and 50% single token.

2023’S METEORIC RISE OF GENERATIVE AI

New data from SITA’s 2023 IT Insights shows that 86% of airlines are collaborating with innovation partners to make advancements in AI, machine learning, and computer vision. 39% of these have already been implemented, while another 47% confirmed plans by the end of 2026. Only 3% of airlines stated having no plans to invest in AI technologies. In comparison, 97% confirmed major programs and R&D. Looking at airports, 16% of airports already use AI and ML for improved decisionmaking, with another 51% confirming plans to implement such solutions by the end of 2026.

UAM’S RAPID EVOLUTION

Increased demand for short-range routes, advances in batteries and electric propulsion systems, and the increasing efforts to reduce aviation’s carbon footprint and operational costs have all contributed to the UAM

transportation sector’s impressive growth in 2023. Taking to the air rather than the road may soon be possible in Paris: an electric air taxi service is in the pipeline and could be launched during the 2024 Olympic Games. Airlines show increased interest in UAM, with 32% confirming major programs and R&D in UAM services and infrastructure. 33% of airlines invest in VTOL integration technologies for airline operations. UAM services and infrastructure are taking off for airports, with 32% confirming major programs and R&D on this front. Furthermore, 57% of airports confirmed major programs and R&D plans for integrating intermodal transport systems for data sharing, with 26% investing in technologies for VTOL integration. The report was spearheaded by the SITA Lab innovation team and draws upon insights from across the transport industry, SITA’s global research, and the latest cuttingedge proof of concepts to identify the most powerful shifts that will drive the travel industry’s evolution by 2033.

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MOTORING

A FUSION OF DYNAMIC LUXURY AND ELECTRIFIED PERFORMANCE

NEW RANGE ROVER SPORT By Shereen Shabnam The New Range Rover Sport, a masterpiece of dynamic luxury and advanced technology, represents a bold stride in the evolution of high-performance SUVs. We were lucky to have the SUV for a week and found that with its electrified prowess and signature Range Rover refinement, this third-generation model stands as the most desirable and dynamically capable Range Rover Sport to date.

DYNAMIC AND MUSCULAR DESIGN

The Range Rover Sport's exterior exudes power and agility, characterized by muscular proportions and taut surfaces. Its modernist philosophy is evident in the reductive design approach, accentuating the vehicle's distinctive DNA. At the front, the dramatic proportions and steeply raked glazing convey a commanding presence, while the sculpted tailgate and full-width LED light graphics at the rear give it a contemporary, stealth-like appearance.

INTERIOR SOPHISTICATION

Stepping inside, the Range Rover Sport cocoons its occupants in sophisticated luxury. The sweeping console and fast-angled dashboard, adorned with modern materials including sustainable Ultrafabrics™, create

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an immersive and intuitive environment. The cockpit-like cabin, with its high center console and ergonomic seating, reinforces the vehicle's sporty character.

ELECTRIFIED POWER AND PERFORMANCE

The Range Rover Sport's heart beats with a range of powerful and efficient powertrains. The extended range Electric Hybrids, led by the 510PS model, offer a real-world range of

740km and exceptionally low CO2 emissions. The lineup also includes six-cylinder mildhybrid Ingenium petrol and diesel engines, alongside a thrilling new V8 Twin Turbo 530PS engine, ensuring the customary Range Rover Sport performance is always at hand.

PIONEERING SUSPENSION AND HANDLING The vehicle introduces Dynamic Air Suspension with switchable volume air

springs – a first for Range Rover – and twin-valve active dampers, delivering ultimate agility, control, and composure. The Stormer Handling Pack, which includes Dynamic Response Pro and All-Wheel Steering, elevates the driving experience, offering unparalleled handling and responsiveness.

TERRAIN MASTERY AND ADVANCED TECHNOLOGY

The Range Rover Sport is equipped with the award-winning Terrain Response® system, featuring a Dynamic Mode and innovative Adaptive Off-Road Cruise Control. This, along with focused refinement features like sculpted seating and Cabin Air Purification Pro, ensures every journey is a luxurious adventure. The seamless integration of technology is highlighted by a 13.1-inch curved touchscreen for the Pivi Pro infotainment system and a 13.7-inch Interactive Driver Display.

WIRELESS CONNECTIVITY AND DIGITAL VISION

The vehicle is ready for the modern world with Wireless Apple CarPlay®, Wireless Android Auto™, and a 15W Wireless Device Charger. The new Digital LED Headlights with Adaptive Front Lighting enhance visibility, while Low-Speed Manoeuvring Lights provide added convenience.

OUR VERDICT

The New Range Rover Sport delivered exhilarating performance during our drive experience. Available in various trims and configurations, this SUV is a statement of style, power, and technological prowess, designed to elevate every journey into an extraordinary experience. We found the car responsive to our every move.

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MOTORING

INNOVATIVE TECH AND FAMILYFOCUSED FEATURES THE 2023 NISSAN X-TRAIL By Shereen Shabnam Last month I drove a number of SUVs and found the 2023 Nissan X-TRAIL an ideal choice for families and adventure seekers with its many features. Hence in this story we are focusing on family friendly features of this versatile SUV. The X-TRAIL is powered by a new 2.5-liter four-cylinder engine, producing 181 horsepower and 244 Nm of torque. Paired with an advanced Continuously Variable Transmission (CVT) with paddle shifters, it promises a smooth and responsive driving experience. The X-TRAIL also boasts the largest HeadsUp Display in its class at 10.8 inches. This feature minimizes distractions by projecting vital information, like speed and navigation, directly in the driver's line of sight. ProPILOT Assist in the X-TRAIL enhances | 66 | Global Trend Monitor

safety and convenience. This semiautonomous driving system, combining Intelligent Cruise Control and Steering Assist, maintains lane position and can handle stop-start traffic seamlessly. Ready for all terrains, the Intelligent 4x4 system offers fast power transfer between axles, ensuring stability and traction. The Drive Mode Selector, featuring modes like Off-Road, Snow, and Sport, tailors the driving experience to any condition. Nissan Intelligent Mobility includes the Nissan Safety Shield 360, standard across the X-TRAIL lineup. It encompasses features like Intelligent Emergency Braking with Pedestrian Detection and Blind Spot Intervention, ensuring comprehensive safety. The intelligent rear-view mirror turns into a monitor at the flip of a switch, using a

rear camera to provide an unobstructed view, crucial when the rear view is blocked. The X-TRAIL offers seamless smartphone integration with Android Auto and wireless Apple CarPlay. Multiple USB charging ports and a wireless charging pad keep devices powered. Practical family features include the Power Liftgate with Motion Sensing that adds convenience for families. The optional 7-seater configuration for bigger families and EZ Flex Seating System ensure versatility and comfort for all passengers. The 2023 Nissan X-TRAIL offers a blend of technology, safety, and comfort. Its advanced features, combined with a powerful engine and a range of safety technologies, make it a compelling choice for those seeking a modern, versatile SUV for family outings or adventurous drives.

REDEFINING LUXURY AND INNOVATION 2023 LINCOLN CORSAIR By Shereen Shabnam The 2023 Lincoln Corsair stands out as a pinnacle of luxury in the compact SUV market. It's a vehicle that combines elegance, comfort, and cutting-edge technology, making every drive a remarkable experience. I took it out around Dubai recently so get a feel of the SUV and enjoyed all its impressive features.

EXTERIOR DESIGN

The Corsair's exterior is a blend of boldness and sophistication. The redesigned grille with its starburst pattern is visually striking, while the full-width horizontal taillamps add a modern flair. The available Jet Appearance Package on the Reserve model further enhances its appeal with elegant black detailing and 20-inch wheels, offering a stylish statement on the road.

INTERIOR LUXURY

Stepping inside the Corsair, I was greeted with an oasis of luxury. The cabin is designed with meticulous attention to detail, featuring hand-selected materials and finishes such as leather-trimmed seating and natural wood. The new 13.2-inch liquid crystal display center

touchscreen with a custom Lincoln Constellation design adds a serene, hightech touch to the dashboard.

USER-FRIENDLY FEATURES

The vehicle's personal profiles system recognizes drivers by their key fob, adjusting to preselected settings. This feature, combined with the Piano Key Shifter, elevates the user experience, making the Corsair not just a vehicle, but a personal companion on the road.

PERFORMANCE

Under the hood, the standard 2.0L Turbocharged I-4 engine delivers 250 horsepower and 373 Nm of torque, offering spirited acceleration. The eightspeed transmission and integral bush rear suspension ensure a smooth, agile ride. Additionally, with four drive modes (Normal, Excite, Conserve, Slippery), the Corsair adapts effortlessly to varying road conditions.

TECHNOLOGY AND SAFETY

Lincoln Co-Pilot360™ 2.1 technology is a standout feature, providing an array

of driver-assist technologies including Adaptive Cruise Control, Blind Spot Information System, and a 360-Degree Camera. The addition of front, side, and reverse sensors enhance safety and ease of driving in various environments.

COMFORT AND CONVENIENCE

The Corsair's interior is designed for ultimate comfort and convenience. Features like the wireless charging pad and hands-free foot-activated liftgate cater to modern needs. The ambient lighting and panoramic Vista Roof® create a relaxing atmosphere, while the available 60/40 split bench seat offers versatile cargo space. The 2023 Lincoln Corsair is more than just an SUV; it's a sanctuary of modern luxury and technology. It's built for those who appreciate fine details and sophisticated driving experiences. With its blend of performance, safety, and comfort, the Corsair is undoubtedly a top contender in the luxury compact SUV market.

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MOTORING

SPEED, STYLE, AND SOPHISTICATION AN ATMOSPHERE OF HIGH SPIRITS AND ELATION AT GULF HISTORIC By Shereen Shabnam From the 8th to the 10th of December, the Dubai Autodrome will transform into a hub for racing enthusiasts, as legendary championship and racewinning machinery from the annals of motorsport will compete in the Gulf Historic Dubai GP Revival. Visitors to this year’s Gulf Historic Dubai GP Revival can look forward to an ultimate fusion of speed, style, and sophistication as the organisers gear up for an electrifying 2023 edition, fuelled by a dynamic partnership with global asset management powerhouse, Edmond de Rothschild. Building on the roaring success of last year's event, the collaboration with Edmond de Rothschild injects a

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new level of adrenaline into the racing lines of the Dubai Autodrome where classic motorsport meets the pinnacle of financial and wealth management in what is set to be an unforgettable experience that transcends the ordinary, Edmond de Rothschild, a trailblazer in financial and wealth management, has taken the wheel as a major partner for the 2023 Gulf Historic Dubai GP Revival. Having recently planted its roots in Dubai earlier this year, the firm brings a wealth of expertise to the local market, ensuring an elevated experience for highnet-worth individuals and aficionados of speed alike. Edmond de Rothschild, a scion of the renowned Rothschild banking dynasty,

has significantly contributed to the financial and philanthropic landscape. Edmond de Rothschild Group, the global financial institution he played a pivotal role in, has been at the forefront of promoting environmentally and socially responsible business initiatives. Its work goes beyond traditional banking, emphasising the importance of ethical investments, leaving an indelible mark on both business and philanthropic spheres. From the scintillating on-track battles to the immersive off-track experiences, the 2023 Gulf Historic Dubai GP Revival is a celebration of an era when motorsport was a blend of style and jeopardy.

machinery, the all-new Dubai Classics category will curate a wonderfully unique display of the region’s rarely seen classic cars. These cars will take to the track in three 20-minute demonstrations across the race weekend, and with only 30 spaces available in this exclusive category, time is running out to enter. For those looking to revel in the exclusivity that is synonymous with motorsport, a range of uncompromising hospitality packages have now been announced. Guests can kick back in The Gentlemen Drivers’ Club, feel the thrill of the pit lane in the Pits Club, or enjoy everything the exclusive, tailor-made lounge has to offer its corporate guests.

Fans and guests will be able to witness the rejuvenation of legendary racers from the 1960s through to the early 2000s, with an abundance of Le Mans and Formula One podium finishers, such as the inimitable Porsche 962 and the iconic Tyrell 01

The 1970s dress code, superlative hospitality, and entertainment – everything is tailored to create an experience of emotion and exhilaration unlike anything else. As well as bringing together some of the world’s most legendary racing

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MOTORING

MODERN LOOK WITH ENHANCED STRENGTH

FORD TAURUS By Shereen Shabnam

After searching for a trendy sedan for my test drive, I chanced upon the AllNew 2023 Ford Taurus which marks a significant step forward in Ford's design and technology. Designed with local preferences in mind, this model is a testament to Ford's commitment to delivering vehicles that are commanding, agile, and responsive. The Taurus makes a striking first impression with its bold new design language. The adaptive LED headlamps are not only practical but add to the car's futuristic appearance. The flush exterior door handles create a sleek and clean

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design, while the dual-panel panoramic sunroof offers an expansive view of the sky, enhancing the overall driving experience. Under the hood, the Taurus is equipped with a robust 2.0L Ecoboost Engine, boasting 232 horsepower and 390 Nm of torque. This powertrain ensures a smooth and responsive drive, perfectly balancing power and fuel efficiency. The car's lightweight yet strong build enhances performance, providing superior agility and handling. Inside, the Taurus is a hub of modern

technology and comfort. The 13.2" SYNC® 4 touchscreen offers easy access to audio sources and mobile apps, compatible with both Apple CarPlay® and Android Auto™. The wireless charging pad adds convenience, ensuring devices are always powered up. Premium comfort is further enhanced by the DualZone Climate Control and the spacious rear cabin, offering ample room for all passengers. Ford prioritizes safety with an impressive suite of intelligent driver-assist technologies. Features like Automatic Emergency Braking, Lane Departure

Warning, and the Blind Spot Information System with Cross-Traffic Alert provide peace of mind, ensuring a safe and secure driving experience. On the road, the Taurus delivers a poised and comfortable drive. The ElectricAssisted Power Steering makes for an effortlessly rewarding experience. Selectable Drive Modes allow the driver to adapt the vehicle's performance to different road conditions, ensuring confidence and control at all times. The Taurus sets itself apart with features like the Rotary Gear Shifter, simplifying gear selection, and Adaptive Speed Control, which automatically adjusts speed based on traffic conditions. These innovations not only enhance the driving experience but also contribute to the car's overall sense of refinement and advancement. I found the 2023 Ford Taurus more than just a sedan as it showcased Ford's dedication to innovation, comfort, and performance. It is designed for drivers who appreciate a car that's as smart as it is stylish, as powerful as it is efficient, and as safe as it is enjoyable to drive.

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NEWS

DRIVING SUCCESS THE JOURNEY OF GM CHERY MIDDLE EAST, SHEN XIANTIAN By Natasha Dury In the ever-evolving world of the automotive industry, the name Shen XianTian is synonymous with excellence and growth. With over 15 years of dedication to Chery, Shen has an indelible mark on the company's journey, particularly in the Middle East and Egypt. His story is one of vision, adaptability, and a relentless pursuit of success. Shen works with dedication to grow Chery's footprint in new and challenging markets, especially in the Middle East. We saw him in action at the Geneva International Motor Show recently where Chery highlighted five flagship models with two PHEV models on stage. The popular models included The Tiggo 8 Pro Max and Tiggo 7 Pro Max. One of the most notable chapters in his career has been his role in managing and growing sales volumes in Egypt and the

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broader Middle East region. With a deep understanding of the unique demands and preferences of these markets, he embarked on a journey to position Chery as a leading automotive brand. For instance, recently Chery Automobile signed a distribution agreement with Oman’s renowned Corporate – Saud Bahwan Group. Shen's leadership and strategic acumen played a pivotal role in making Chery a household name in overseas markets. Under his guidance, Chery experienced remarkable sales growth. He was part of the Chery executives live streaming engagement with the core media outlets of UAE where they introduced Chery's brand concept and overall strength, preparing to launch its latest model in the country and emphasizing the importance of understanding the diverse needs and expectations of customers in the Middle East and Egypt.

The company has developed seven core businesssectorsbasedontheautomotive value chain. These include automobiles, auto parts, modern services, finance, smart networking, ships, and real estate. The brand has already established five R&D centers around the world with an R&D team of over 7,000 staff and over 14,000 authorized patents based on the development concept of "Establishing the Enterprise Based on Technology". As GM of Chery Middle East, Shen continues to steer the company toward new horizons. His story is a remarkable journey of dedication, resilience, and the pursuit of excellence. Through his leadership, Chery is not only conquering markets but also redefining what it means to be a customer-centric and forward-thinking automotive brand.

FORGE NEW FRONTIERS IN POLO DUBAI POLO & EQUESTRIAN CLUB AND ALULA CELEBRATE INTERNATIONAL POLO CUP SUCCESS The Dubai Polo & Equestrian Club (DPEC) has successfully launched the International Polo Cup, presented by AlUla, Saudi Arabia, marking a groundbreaking moment in the world of polo. This prestigious event, held recently has set a new standard in the sport's international community, strengthening ties between luxury hospitality and sports. The tournament saw a riveting display of skill and sportsmanship, with teams from across the globe, including the Islamabad Polo Club, Pakistan, and the promising juniors from DPEC's Polo Academy. The event concluded with Islamabad Polo Club clinching the coveted trophy, underscoring the tournament's competitive spirit. Melanie D'Souza, Executive Director of Destination Marketing at the Royal Commission for AlUla (RCU), celebrated the partnership, highlighting AlUla's commitment to emerging as a global sports and luxury hospitality hub. She reiterated that the involvement in the distinguished tournament aligns perfectly with AlUla's vision. Lisa Matthews, General Manager of DPEC, echoed the enthusiasm, emphasizing the tournament's role in promoting

polo and nurturing international sporting relations. She highlighted that the participation of diverse teams showcases the growing global interest in this noble sport. AlUla, known for its stunning UNESCO World Heritage site, is fast becoming a luxury travel hotspot. The region's blend of adventure, culture, and luxury will be on full display at the Richard Mille AlUla Desert Polo from 17-20 January 2024. This event further cements AlUla's position as a leading destination for high-profile sports. In celebration of this successful collaboration, AlUla extends an exclusive

offer to DPEC members: a 7% discount on the Richard Mille AlUla Desert Polo Package, available on Musafir.com with the code ALULAHLDY. This opportunity invites members to experience a blend of ancient history and modern luxury in a unique setting. The International Polo Cup, powered by AlUla, not only signifies a milestone in polo but also heralds a new era of sporting events that foster community and elevate the sport's regional and global stature. The synergy between AlUla and DPEC paves the way for future events that promise to bring excitement and growth to the world of polo.

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NEWS

DYNAMIC INSIGHTS AND INDUSTRY EVOLUTION STRATEGIES HIGHLIGHTED AT THE 6TH ANNUAL ROC COMMERCIAL STRATEGY CONFERENCE The 6th edition of the annual ROC Middle East Commercial Strategy Conference commenced with a day of insightful dialogues and expert discussions, setting the tone for a transformative event in the realm of hospitality and tourism. The opening addresses by Mona Faraj, Managing Director of HSMAI Middle East, and Bob Gilbert, President & CEO of HSMAI, welcomed a diverse assembly of industry professionals, setting the stage for a day packed with knowledge-sharing and innovation. The plenary sessions began with a captivating talk by Steven van Belleghem, a Customer Experience Enthusiast, who outlined the journey from customer service aspiration to actualization, likening companies to 'Diamonds in the Rough' striving for CX excellence. Following was a spirited panel discussion on Destination Marketing, moderated by Iva Skrlec, Hilton's Director of Destination Marketing for MEA & Turkey. Panelists, including Liam Findlay of Miral Destinations, Nicholas Hall of the Digital Tourism Think Tank, and Alka Winter from Ras Al Khaimah Tourism Development Authority, explored the critical role tourism boards play in molding destination narratives and driving demand. Marie-Louise Ek, Hilton's VP of Human Resources MEA, shed light on the 'Crafting Essential Leadership for Modern Work Realities,' addressing the megatrends influencing hospitality leadership. The conference then delved into the interconnectedness of commercial decisions and asset value, with a discussion led by Omar Eltahry, a seasoned Hospitality Advisor, and panelists from Accor, United Hospitality Management, and Mashreq, who shared real-world insights on revenue enhancement and asset management. Mona Faraj, Managing Director of the Middle East chapter of HSMAI said, "As we celebrate the opening of 6th annual ROC Middle East Commercial Strategy Conference, we use this opportunity to chart the future of our industry together with hospitality pioneers from this region.This is a gathering of commercial thought leaders from sales, marketing, revenue management, distribution, hotel | 74 | Global Trend Monitor

brands, and owner groups gathered to share current and future trends. We look forward to covering a wide range of topics, discussions, and best practices, led by world-class regional and international experts in our industry and use this event as a platform to share common goals and achieve greater results as tourism gathers momentum over the coming months." Hoor Al Khaja, Senior Vice President, International Operations Dubai Department of Economy and Tourism (DET), commented: "Events like the annual ROC Middle East Commercial Strategy Conference further highlights Dubai's status as one of the top three global cities for business and leisure in line with the goals of the visionary Dubai Economic Agenda, D33. It also showcases the collaborative efforts between the government and private sectors to bolster the city’s tourism industry, as well as drawing attention to the multifaceted destination proposition that forms the cornerstone of Dubai’s ambition to become the best city in the world to visit, live and work in. The insights we gather here from industry experts reflect the broader strategy of Dubai's Department of Economy and Tourism to shape the future of the hospitality industry and further accelerate momentum across the tourism sector.” The day's sessions continued with a range of roundtables, leadership hubs, and partner insights, covering topics from F&B revenue optimization, the influence of technology in hospitality, the transformative impact of Generative AI, to the significance of a robust commercial strategy in today’s dynamic environment. The day concluded with thought-provoking

sessions on sustainability in the hospitality industry, emphasizing its impact on profitability and hotel rates. As the conference progresses, ROC Middle East continues to spark conversations and collaborations that are set to redefine commercial strategies in the hospitality sector. Tomorrow, the ROC Star Awards Ceremony will be recognizing top talent who’ve made a difference in the hotel industry. HSMAI strongly advocates the importance of sharing best practices as a means to enhance performance in the industry and region and ROC Stars represent the exceptional individuals within the hospitality industry who have made a significant impact. The conference serves as the prestigious platform for presenting winners who have the chance to showcase their hotel’s creativity, exchange ideas, and proudly highlight their talents. With the finest leading industry leaders under one roof, this year’s conference aims to take the Middle East hospitality sector to the next level where attendees can expand their network by connecting with trailblazers and peers, gain insights from seasoned professionals and learn about the latest trends and strategies. The event is being organized in partnership with key organizations including Atomize, Fornova, AlMosafer, IDeaS, FLYR for Hospitality, and 20+ other sponsors. As the hospitality sector in the Middle East region expands rapidly and evolves constantly, the conference will provide timely insights to hotel professionals.

MAHER KOUBAA APPOINTED AS AMADEUS EXECUTIVE VICE PRESIDENT TRAVEL UNIT AND MANAGING DIRECTOR, EMEA In this newly formed and expanded role, Maher Koubaa will make use of his more than 20 years of travel industry experience to lead the implementation of Amadeus’ strategic vision in the Europe, Middle East and Africa region. Having successfully grown Amadeus’ business in EMEA during his fiveyear tenure as Head of airlines in the region, Maher’s expanded role will see him taking a similarly customercentric approach with travel sellers in addition to airline customers. “This evolution of our organization in EMEA is a unique opportunity to share and learn best practices and drive success. Maher is a trusted leader with exceptional relationship skills and a profound knowledge of the region and the industry who will ensure that we continue delivering the best experience to our customers. He is also an enthusiastic people leader that will maintain Amadeus’ position as a key employer in EMEA,” said Decius Valmorbida, President, Travel, Amadeus. “Travel continues to grow and strengthen in EMEA. The industry is at a pivotal moment with exciting opportunities in this fast-paced, highly competitive region. I believe that Amadeus is well positioned to help our customers and partners benefit from this momentum, and I’m honored to lead a regionally diverse team with the common goal of getting closer to our customers and helping both airlines and travel sellers achieve their ambitions”, commented Maher Koubaa, EVP Travel unit and Managing Director, EMEA, Amadeus. Maher holds a Master of Science in Industrial Engineering from Centrale Supélec, Université Paris-Saclay and is currently based in Dubai.

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FINAL WORD

UNITING WORLD LEADERS AND INNOVATORS FOR CLIMATE ACTION AND INDUSTRY TRANSFORMATION

COP28 DUBAI By Shereen Shabnam

The COP28 Business & Philanthropy Climate Forum, hosted in Expo City, Dubai, marks a pivotal moment in global climate action, bringing together over 70,000 participants, including Heads of State, government officials, CEOs, philanthropists, and various stakeholders. The event, graced by His Highness Sheikh Mohamed bin Zayed Al Nahyan has set the stage for meaningful dialogues and actionable strategies in the fight against climate change as we enter the last month of the year. Under the COP28 Presidency of Dr. Sultan Al Jaber, the Forum emphasizes the critical role of business and philanthropy in addressing climate challenges. The 'Showcase Compendium of Collective Action' detailed key initiatives aligned with the COP28 Action | 76 | Global Trend Monitor

Agenda's pillars: Energy Transition, Climate Finance, People & Nature, and Inclusion. These initiatives showcase innovative strategies for achieving netzero emissions, reversing nature loss, and restoring biodiversity. Notable programs include a Blended Finance Vehicle for climate projects in emerging markets, the Climate Investment Platform, and the Indigenous People’s Outcome, focusing on direct financing for Indigenous communities. The First Movers Coalition pledged to purchase clean technology products, supporting decarbonization in highemitting industries. Badr Jafar, COP28 Special Representative for Business and Philanthropy, highlights the shift towards a green transition, emphasizing the need for trillions in investment. In addition, Jennifer Jordan-

Saifi of the Sustainable Markets Initiative echoes the sentiment, calling for aligned country, industry, and financial roadmaps to seize a sustainable future. Strategic partners like the Sustainable Markets Initiative (SMI), IFC, OECD netFWD, WEF, and others are playing crucial roles in delivering the Forum. The event has set a precedent for future COPs, demonstrating the UAE's commitment to inclusive, pragmatic climate action, and a global energy transition that leaves no one behind. We hope that as COP28 progresses, focus would be on a comprehensive evaluation of progress against climate goals. The Forum's impact resonates beyond its conclusion, and should pave the way for continued collaboration, innovation, and accelerated action in the global fight against climate change.